Company

• Yousef Fahad Haddad 21423276

• Ahmad Sohail Hamam 22425490

• Naif ARIF ALOTAIBI 21425855

• Turki Khalid Alansari 21428308

Dr. Muhammad Nauman Khan

Introduction
Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at
Seattle's Pike Place Market. During the early 1980s, they sold the company
to Howard Schultz who—after a business trip to Milan, Italy—decided to convert
the coffee bean store into a coffee shop serving espresso-based drinks. As chief
executive officer from 1986 to 2000, Schultz's first tenure led to an aggressive
expansion of the franchise, first in Seattle, then across the West Coast of the
United States. Schultz was succeeded by Orin Smith who ran the company for five
years and positioned Starbucks as a large player in fair trade coffee, increasing
sales to US$5 billion. Jim Donald served as chief executive officer from 2005 to
2008, orchestrating a large-scale earnings expansion. Schultz returned as CEO
during the financial crisis of 2007–08 and spent the succeeding decade growing
the company's market share, expanding its offerings, and reorienting the brand
around corporate social responsibility. Kevin Johnson succeeded Schultz as CEO in
2017. In March 2022, Starbucks announced that Schultz would return as CEO in
April 2022 in an interim role. Later that September, Laxman Narasimhan was
appointed to succeed him in April 2023, with Schultz remaining a member of the
board of directors. Narasimhan assumed the position sooner than planned, in
March 2023.
Overview: Starbucks is an American coffee shop company that was
started in 1971 in Seattle, Washington, by three partners: English teacher
Jerry Baldwin, history teacher, and writer. November 2021 The company
has more than 16,226 branches in 84 countries around the world, including
15,444 in the United States of America, and more than 383,000 employees
in all its branches.

Founders: Gordon Booker, Zev Siegel, Jerry Baldwin

Stock price: SBUX (NASDAQ) US$93.16-1.74 (-1.83%) March 1, 4:00 PM
GMT-5 - Disclaimer CEO: Laxman Narasimhan (20 March
2023–) Headquarters: Seattle, Washington, United States
Founded: March 30, 1971,
The original Starbucks: Seattle, Washington, United States
Country: United States
Legal form: Public limited company Named after: Starbuck
How was Starbucks able to become innovative?
Before the appearance of Starbucks stores in cities and towns across the world,
the concept of a third space between work and home – where people can take a
break, read, meet with friends or just sip a coffee – wasn’t anywhere near as
popular as it is today. It Going above and beyond to ensure customers can
customize their beverages has helped foster extremely high levels of loyalty and
means there is always a new coffee concoction to try. Even as coffee combinations
have become more complex, Starbucks staff are still more than happy to make
exactly what the customer wants.
Discuss how the two business functions (marketing and operations) would
identify and address this organization’s innovation needs. Link to the
theories discussed in the course material.

By combining insights from marketing and operations and leveraging relevant theories,
organizations can effectively identify and address their innovation needs to stay
competitive in the market.
The marketing and operations functions of an organization play important roles in
identifying and addressing innovation needs.
In terms of marketing, they would gather market research and analyze customer needs
and preferences to identify potential areas for innovation. This could involve conducting
surveys, analyzing customer feedback, and monitoring market trends. For example, if
customers are increasingly seeking healthier food options, the marketing function may
identify a need for innovative menu items or ingredients that
cater to this demand.
In terms of operations, they would focus on improving processes and technologies to
support innovation. This could involve streamlining production processes, adopting new
technologies, or investing in research and development. For instance, if the organization
is in the coffee industry, operations may explore innovative brewing methods or
sustainable sourcing practices to stay ahead of competitors.
Theories such as the innovation diffusion theory and the resource-based view can be
relevant in this context. The innovation diffusion theory helps understand how
innovations spread among customers, while the resource-based view emphasizes the
importance of utilizing internal resources and capabilities to drive innovation.
 Discuss the selected process innovation (marketing and/or
operations). Which problem did it solve? Which added value did it
bring? Link to the theories discussed in the course material.
Marketing, Operations, and the Need for Innovation at Starbucks Marketing is the transfer of
marketing from an old perspective to a newer perspective, so companies must see the needs
of the market and work to satisfy them profitably, and it is defined as giving the customer
sufficient information about the product to make his purchasing decision appropriately and
correctly, through which we divide the market and target the profitable segment that will
focus on giving The product or service for it, and Starbucks applied to market itself and its
brand effectively and strongly by making them famous for its commercial reputation after its
services hit the market from competitors and alternative services, and despite that this
company returned from marketing itself in smart phones to advanced technological devices
Artificial intelligence and advanced services. As for operations, it is the management of
business practices to create the highest possible level of efficiency within the company, and
it is concerned with transforming materials and labor into goods and services as efficiently as
possible to maximize the company's profit. Operations management includes the use of
resources from employees, materials, equipment and technology, and Starbucks applied in
its problem that it found It has solutions in managing its internal process in meeting the
requirements of employees and customers. Building a solution for managing innovation
processes to facilitate aspects that include thinking and gaining knowledge on the points of
ideas and sharing them easily and quickly to enhance the culture of innovation by increasing
the quantity first, then the quality of contributing ideas, managing projects and portfolios in
order to be able to track Real-time progress against forecast metrics and informed decision-
making to optimize budget, resources and time constraints to meet market demands
Analyze how the process innovation was implemented and its benefits.
Innovation at Starbucks is implemented through an improved process strategy in the massive
changes to custom procedures and programs in its interest that its business processes achieve
in unique ways mainly to create innovative competitive advantages in its work and its vision to
create something exceptionally beneficial to the individuals who carry out the process. Or
individuals who depend on the process or both, as it is considered to provide operations
specifically for its innovative operations to accelerate growth and construction at a high rate.
First, Inventing, in its future operations with regard to electronic products and services, is
achieved through analyzing conditions and discovering something that individuals, society and
people need and who do not have to maintain it in a customized and innovative way for its
operations to be its focus on an advantage for all internal and external customers. Second,
developing models, and Starbucks is investigating the selection of a group of highly skilled and
experienced employees in conducting innovative operations according to high professionalism.
Third, Starbucks is testing its process by designing strategic methods of examining the
company's internal and external processes provided to customers. Fourth, implementation,
and this is the way Starbucks is pursuing in implementing its innovative strategic plan in
creating new projects through which it emphasizes security, loyalty, growth and improving
innovative processes to replicate more features in the long term. The improvement of
Starbucks's innovation processes to allocate features in speeding up the time of supply and
processing of electronic products and services in addition to the development of elements,
senior management and supervision of the future advancement, in that it allows faster
recognition of income and infiltration into the market and the restoration of its progressive
projects in securing patents and creative progress in enhancing the competitive engine In the
competitive market to combat in an enhanced manner
Discuss the post COVID-19 challenges and opportunities for the
organization
The COVID-19 crisis has affected societies and economies around the globe and will
permanently reshape our world as it continues to unfold. While the fallout from the
crisis is both amplifying familiar risks and creating new ones, change at this scale also
creates new openings for managing systemic challenges, and ways to build back
better.

This collection of essays draws on the diverse insights of the World Economic
Forum’s Global Risks Report Advisory Board to look ahead and across a broad range
of issues – trade, governance, health, labor, technology to name a few – and
consider where the balance of risk and opportunity may come out. It offers decision-
makers a comprehensive picture of expected long-term changes, and inspiration to
leverage the opportunities this crisis offers to improve the state of the world
Conclusion:
We talked about Starbucks Company, which it was founded in 1971 by Jerry
Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market. During the
early 1980s, they sold the company to Howard Schultz who, after a business trip
to Milan, Italy, decided to convert the coffee bean store into a coffee shop
serving espresso-based drinks. As chief executive officer from 1986 to 2000,
Schultz's first tenure led to an aggressive expansion of the franchise, first in
Seattle, then across the West Coast of the United States. Innovation at Starbucks
is implemented through an improved process strategy in the massive changes to
custom procedures and programs in its interest that its business processes
achieve in unique ways mainly to create innovative competitive advantages in its
work and its vision to create something exceptionally beneficial to the individuals
who carry out the process.
References:
1. Kavilanz, Parija (January 5, 2011). "Starbucks unveils a new logo". CNN.
2. "Starbucks Corporation 2023 Form 10-K Annual Report". U.S. Securities and
Exchange Commission. November 17, 2023.
3. "Financial Data: Quarterly Results".
4. Jump up to: "Starbucks stores: U.S. and international". Statista.
Retrieved November 29, 2021.
5. Jump up to: Haddon, Heather (March 16, 2022). "Former Starbucks CEO Howard
Schultz to Return as Chain Faces Union Push, Rising Costs". The Wall Street
Journal. ISSN 0099-9660. Retrieved March 17, 2022.
6. Durbin, Dee-Ann (March 20, 2023). "Starbucks new CEO Laxman Narasimhan
takes his seat". Associated Press.
7. Robinson, Melia (July 29, 2017). "Starbucks is opening premium stores where you
can buy coffee flights and cold-brew floats — take a look inside". Business Insider.