Team Name: Date:

Criteria Description Low Average High

Pitch Delivery -spoke clearly, told a story & 1 2 3 4 5

provide examples, use a
commonly used
language, related to the audience,
enthusiastic, passionate about the
idea, full of energy
-pitch within the set time limit (3-5 mins)

Comment:

Overview of -stated the overview of the 1 2 3 4 5

Startup venture problem, solution, etc.

Comment:

Problem -what is the problem that the product 1 2 3 4 5

or service is really solving?
-is it really a problem?
-have they talked to enough potential
customers through customer
development interviews to really
validate the problem?

Comment:

Solution/ Value -what is the solution to the problem? 1 2 3 4 5

Proposition/ -Is it a website, a mobile app, a
How does it physical store?
work?
-was the solution very clear?
-what’s their secret sauce?
-what makes the solution novel?

Comment:
Competition -what is the competition landscape? 1 2 3 4 5
(having no competition is a major red
flag)
-how the company fend-off competition?

Comment:

Team -what makes the team the right team for 1 2 3 4 5

this challenge?
-how long have they known each other?
-do they have a track record of
working together?
-do they have complimentary skill sets?

Comment:

Ask -what's the Ask (how much)? 1 2 3 4 5

-what do the team want?
-if asking for cash, will it get through the
MVP launch and the first 100 customers?
-if wanted advice, do the team
want introductions to potential
customers?

Comment:

Summary -was the pitch memorable and the team 1 2 3 4 5

was very clear of what they wanted to
do?

Comment:

Demo wireframe -is it possible as presented/advertised? 1 2 3 4 5

Comment:
Q&A -answered questions clearly 1 2 3 4 5
-talk in language that anyone could
understand (no jargon)
-understand the financial aspects of
the business idea

Comment:

Scoring: Name of judge & signature: Total Score:

Worst Score: 12 Criteria x 1 =

13 Best Score: 12 Criteria x 5
= 60