ARTS VAI TRO CUA NGON NGU’ HINH ANH TRONG THIET KE DO HOA NGUYEN THANH HAI Email: thaubhsimtud@gmil.com ‘Trung Bai hoc Neh thuit, Bai hoe Hug ‘THE ROLE OF THE VISUAL LANGUAGE IN GRAPHIC DESIGN TOM TAT ABSTRACT ‘Thigt ké BS hoa bao gdm nhiéu link vec #8 Graphic Design covers many fields such as nur thitké quan edo, tht ké uo bi, hit ie logo, tht ké poster... déu sr dung ng6n ngtt tao hinh. Trong céc thanh phan cua thiét E48 hoa hi “Hinh dnb” e6 vj ti_quan trong, chia dug ning yéut6 thong bio, thang tin, dé biéu dat thong diép. 'Ne6n ngihinh anh trong Thiétké d& hoa the hign “Trinh d6” va “Thude do nghé anghigp” cia Nhi thigtké, dng dh thé ign 5 vin minh vi thim my ola m6t quée gia, cia xi hi... Vd sy pit tri cia doi sng big dgi,kinh t, khoa hoc ky thuét vi cong nghé da tic dng dén ngén ngot hinh anh trong thi ké d6 hoe, tao ra sy da dang ve hhinh thie bigu dat, gép phin kign tao mot x8 ‘igi hodn thin va sung tie Tir khéa: Hinh anh, ngan nga hinh anh, thong dip, tin hig, thiét ké dé how 1, Ngdn ngirhinh anh Hinh anh déng vai trd quan trong trong di sng x hi. Tirxa xwa con ngudi da ding hinh anh dé giao tip, phin dnb cém xic va suy nghi, minh chimg li céc bite tranh v@ trén vich va tran trong edc hang dong, tiéu biéu nh cée hang Lascaux’ (Phip), Altamira’ (Tay Ban Nha) “Tran trong hang Lascaux her nhing bite tranh vé trong hang dong d6 ma cchiing ta higu biét vé lich si, sinh hoat, tam ne, wee vong vi nbtig suy nghi cia con nguéi thai tign si. advertising design, packaging design, logo design, poster design which is all using visualization language. In the elements of graphic design, "Image" has an important position, containing informational elements, information, ete, to express the message, ‘The visual language in Graphic Design shows cevels” and "Measure of career" of the Designer, atthe same time expressing the civilization and aesthetics of a country, of society, ete. With the development of modern life, economics, science, technology and technology have affected image language in graphic design, creating a diversity of expressions, contributing to creating a complete society and well-off, Keywords: Image, visual language, messages, signals, graphic design Nhimng ky higu, tin higu ri di phat trign than hin ‘nh 1a yéut6 tién than cia chir viet. C6 thé coi nhimg hhinh anh vé trén vach dé va trin hang dOng 46 1a nnhung trang sirbng hink dnb du tién cia nh lai ‘Qua ede bite tranh ve trén ede hang déng thai tien sit ching ta nhgn dang ngdn ngtt ngui thé hign suy nghi- tw duy cua minh, Theo cée ‘nha nghién ctra khoa hoc cdc thong tin cia cude song duge no bé con ngudi xirly, nhimg théng tin duéi dang hinh anh duge no b§ xr Ii edt nhanh, con nhimg théng tin dd dang chit viet thi ndo bé pha ‘vn dung kha nang tur duy, phén tich va tng hop dé uly. Ngdnngtthinh anh o6 trade, ngon ng chi viet 69 sau. Suy nghT cia con ngui nh thie tt ce 16 cuthé, cho nén ngén ngtthinh anh thurémg d3 tig thu, iy ring ng6n nei hinb anh 1a mgt ‘Néuso sinh “Hinh anh” trong quan hé véi ede yuté thi “Hinh anh” thudmg tac dng trye tiép dén sy ‘igp nba cia connguéi hon, vi du trongméi quan be ‘Nn bal (Received): 18/01/2024 /Phan bib (Revised): 2601/2024 ‘Duy dang (Accept fr publication: 0670272021ARTS giao tifp gém_yéu yéut6 “Hinh anh” vi “Li noi thirémg e6 mdi quan hg mat thigt. “inh anh” va “Loi di” thug di d6i véi nau, nhumg thye ra thi theo logic “Hinh anh thuémg duge hiéu nhaah hom “Li 16i”, bi “Hinh dub” cho con ngs nbigu thong tin cig lie trong mot ting th, 6 khi ls liga twomg lign quan, edn “Li néi* edn phai 6 nhigu thai pian vieGkhi phii cin nghenhi Trong Tinh vue hi hga, trong ede yéu t6 ngon gt hur dudng net, mau sic, binh kh6i,b6 cuc... thi miu sic layéut6 nga ngt chiidao, mau sic lathude tinh, Ja thanh phn biéw dat cia “Hinh anh”, eho nén cai dep cia mot big tanh li pha dge duge ngén ngd bigu dat cba bie tranh (trong d6 ngén ngit cua hinh anh dng vai trd quan trong) chir khng can thong tin gi thich bing chitviet. Newai ie e6 edu “M@t bite tranh mang y ghia cia hon mét ngan tf” Nw vay “Hink anh” cling o6 thém chite nang truyén dat cdm xtc (diéundy thé hign 18 nhit trong ngh@ thudt H6i hea) . Qua nghién ctu ngudi ta nbn xét ring, “Hinh anh” c6 ng6n ngirbiéuhign dac bit, c6 chic ning: mang tinh thong béo, théng tin, lién tring, dinh huémg vi truygndat cim xi. Bin chit cia nga ng hinh nh a sy e6 dong vé mit tao inh, ki qua, trgng rang, wc va tinh hat quan... 6 kh ching thay thé ng6n ngirchirviethoge hign cing itthéng dip cing 8 ring. Vidy bigu tong ‘Clim hit thube rit quen thude la inh twang digu thude, e6 yéu t6 thing bio bing hin anh nhu vong tron va gach chéo miud6, nhimg quy wécteohinh 46 trG thanh quy wée mang tinh quoe 18. Néu ede you bigu hi bng ngén ngthinh énh nguge ai (miu xanb, inged gaeheho)ttbimghanguoels SQ ‘Khong Cm Quacéckién thi dién gi tren c6 thé dinh nghia “Ngdn ngithinh anh ngay nay ld moe dang bieu hign ita nghé thudt thigtké Dé hoa chia dime cc yéu to théng in bang ngdn ng go hinh dé trayen ti thong digp.” (Nguyén Thanh Hai) 2. Ng6n ngithinh anh vasy phan nh Ngén ngit bigu dat ciia “Hinh anh” gbm edie yeu 5 ‘go hinh nhu: duémg nét, miu sic, hinh khéi, mang, nh sé, Cacyéuté 46 quy ta thinhhinh an théngndt, “Su phan énh” 6 thé higula sbigu dat cha Hinh anh bing twduy vangénnguthistké. thong digp théng qua cic yéu t6 bieuhign, Sy phan dinh hinh nh 6 phi cb wid ti vé wu tng. vd thi, sm van, Hehe thust eit hoes mp hye, athe hge Cle ki the chuyén mén gdm: Trang ti, hinh hoa, hoc, cdc ign tire vé vat liguoe, tiéu chun héa, de big la kién tite vé Ergonomics phi cé nang he nr duy cha nin” e& neha IA phi e6 con mt tin tf, Cin shined in chit chi king & ci bé ngodi eb se vat hin tong. Cé edi nhin kh ci nin eda nga binh thang), Nang lie nhin nhgn thé gi qua hinh anh cua nha thiét ké v6 cig quan trong bei chinb sy nhin aba, nh gi vi hig bit la csi dé nh thi ké “phn dn li” bing théng digp tia minh, Nhw vay “Hin inh’ va “Syrphin énh tr tinh thas do kha ning va trinh d6 ciia nha thiet ke. CChiéc ra, sn phim tiétké (Séng tao) Hon da trong ty nién (Ung tac) Hinh anh chiée riu, san phim thiét ké rit quen thuge ‘vi ph6 bign trong sinh host, lao d6ng cia con ng, 18 sin phim hoan thign vé cong nang va tham my. Sé ddiné dat duge sit hodn thiga nh vay Id do sy sing tao cia conngudi théng qua thyc tién lao déng, khong c6 Jao dng, Khéng e6 doi séng thu tin thi kh6ng 06 sing tao. Di c6 mot thei né duge coi la biéu twomg ciia Design, thém chi hinh anh chiée riu duge xemARTS nnhu tae phm nghé thuét duge treo trang tri_ trong. nha chit khong don thuain a vat dung, béi né 1a sin phim sing tgo, 1d sy phan nb lpi hin anh trong thé igi yrnbién. Hinh an tién than cua chiée riu la chiée riu dé, chiée riu dé ban dau chi 1a hin di trong nhign matt tién cia loai nguéi da sir dung khi dio béi thife an, Qua lao dng va cuge song sinh tn, tri ug phat trién, con ngudi biét mai dia hon dé dé thudn tign cho vige dio béi va hii ci. Khéng dimg lai 6 4 sau nay khi tim ra lira con nguri da bigt tra them cdi ci cn c6 chigu dai khéng qua chiéu dai cua cénh tay dé phat huy t6i da lye, 46 ld mot bude tién lin cua Ergonomies. Nhu vay nha Thiét ké mun phan nh thong digp cua minh thi phai cé kién thie khoa hoe va ning lye trduy bingngon ngtthinh dnb, 3. Vj tricia ngén ng@ hinh anh trong Thidt ké BB hoa ous Thiétké 46 hoa la nginh gino tgp bing hinh anh, d6 la nghg thuat phie hop gita hinb anh va chi viet, trong dé hin an 6 thé duge coi nh eta ng6 quan trong cia thong digp. Thi8t ké a hoa fi Tinh vye chuyén mon cba thiét ke, 6 vai tr v6 cig quan trong trong d@i sng con gues, dae bigt trong thei dat ngdy nay, link ve iy duge vai trd eta mink, 19a hign nay khng con xa a di véi moi 6 rit nhigu ede dinh ngbia, kh nigm ve Thiétké dd hoe, Theo Ti dién Bach khoa toa thrmg Wikipedia thi kha nigm Thiet kB hoa la cum tiedé chi: “Mt chuyén nginh thude ve mg thust. Trong dé danh tc" hoa” dé chi nhimng bn ve duge big thi tngn mt mat phaing (da chit liga), va dng tr hide hist, sng tgo, Tr e6 thé kkién tgo mét hinh anh, mot tc phdm lén mt bé mat chat ligu nao dé, mang ¥ nghia nghé thuat nhim mye dich trang tr, lim dep, phuc vunhu cdu con nguai™. 19a ¢6 hai thannh phan chink 1a Hin anh luge, thé hign c6 dong khéi quat chat loc dé truydn dat thong digp ciia nha thigtké. Thiet ki hhoa ngiy nay rat da dang nhu thiétké logo, poster, ap phich, bién quing céo, bao bi, nhan higu, ..-vad6i hi ‘vugt ra khoi ede Khai nigm han lém, anh huémg lon dénbiuhétcdcnganh nghé khéc trong xa hGi, Thiét ké a3 hoa 1a nghé thuat cua Hin anh va thong. dip: c6 khi Hinh anh li théng digp. duge thé hign qua sur khdi quathéa, céch diguhéa, wée Ig héa cde yéuts cca con ngudi, hoat dng cla con ngwdi, biéu hign cea tynhién bing hinh tung, biéutrgngbitudat, 6 cde made phat trién sit dung rit nhigu neon nett hinh anh, Nguési Nhat Bin ngay tirnhd da duge hoc cach thé hign nhtngsuy nif etia minh qua hinh anh, 6 la cach giao dye tri thire rat hign dgi va khoa hoe. Yoshira Yamashita, icons for Olympia game ing nhin 81 ieee Poster quang cao ‘lich Nhat Ban ‘Quang co mot nha hang @ Nhat Ban Vai trd co bn cba thigeké dd hoa la truyén thong digp ‘moi ng. Digu quan rong ls thing digp dé phai Hho migi ngui déu higu, Neu més san phim thiét ké dd hoa ma chi ob mgt so itahitng ng e6 chuye ‘mén, hofe ning ngwii lim nghé mi higu thi thigt & dé thi bai, phai lam cho 16i da sé dong déu hidu thi mia sin phim d hoa ding nga, D6 Ta diguleho, bai nha thigtké phi diet ké mt sn phim tinh thim my cao, éntugmg nhumg li phi gin gi, cho tat ca moi ting lop xa hdi.ARTS Mot s6 bién bao WC vui nn va dy ngu hung nghe thuat tal céc khach san & Bie va mot sb nue cnau Au (© Nhat siz dung ngBn mgt inh anh rt nib bi nguei Nhat ngay ty nh da duoc hoc thé hign nhong suy ngh eda minh qua hin nin INhing quéng co néitiéng cita Raymond Loewy" Hinh anh trong nghé thuat Thiét ké Dd hoa con mang Ii gid tr] cho d6i tugng phan énh d6i khi vugt ra khoi pham tri thiét ké va gan véi ede pham tri khde nb ‘vin ha, lich sit, Ce nha nghin cia v8 lich st Design cho ring mai mOtneén thiét ke déu eo nhitng gid tr) tu tuéng va tinh trdt ring, vi du: Design Dit tinh rtm cao, d6lasy khic chiét, logic. Design Phip c6 tinh trdo, phéng khosing, lich sy. Design ¥ Lisyrngau himg ban sic din tc, ng himg cia nhtng durdng cong, mém. mai, duyén dang. Design cia cdc nude Bac Au hap din ngd quan. Ngwdi Nhgt 6 mgt triét ly nim long, ‘rong thiétké: “Nhonhungmanh” Hinh anh chide xe Vespa- bidu tong cia Design ¥ inh ding dc ddo va yén ding cia chifexe Vespa tet big tegng eva nén Design Y, tr thank niém dam mé cits rt nhigu ng yeu xe, yéu cong nghé, yéu nghé thudttrén toan thé gigi vi Ja ngudn cam himg bat tn cho thic 13 hoa. Nhiéu poster gquing cdo cho Vespa lim say dim ng ngudi va gop phn tn vinh gi tr ca sin phdm, ton vinh thong bigu vi rong hon t6n vinh ci nén vin héa Design cia métdtne. Mgt s6 poster quang co VespaARTS Thiét ké BS hoa cé vi tri quan trong trong dé sng xa ‘Gi, e6 thé néi khdng qué ring bude chan tt nha ra 1g6, ra ngodi phé, du du cing ¢6 sy hin dign cia Hinh anh - Thigtké dd hoa. Ti thai nguyén thi, loa gui d3 biét ding binh dab nbwr nhtne yeu tb higu_é phin énh dai song mét cdch chin thy, bian vi din, 46 18 nhong trang sr du tin cba nin Jogi, Bude sang thoi ky van minh, hinh anh cang thé hign vai rd khéng thé thigu: nu mét cng ey, biga ‘ugg phan nh rink d6 vin minh cia nn loa CCang ty hao v8 nghé nghigp, cang thay duge vai tr quan trong eta thi ké DS hoa dai voi xa boi, Nha tRt i nc ching, tht kd D6 bya ng vv tr0 cia minb, ding thoi cing la tru c6t cia nén Van hhba- Kin té eta mgt qude gia, g6p phan kién t0m6t shi hodn thign va sung tc TAILIEUTHAM KHAO. 41. Nguyén Thanh Hai - T§p bai giang: Lich sir Thiét ké BS hoa 2. Nguyén Bach Nage (2000), Ecgénémi roing {hit ké va san xudt, Nxb Gide duc. 3.Tiraién My thuat Phé théng, Nxb Gide duc (2002) 4, Tir dién Anh- Vi6t (1998), NxbTP H8 Chi Minh 5. Lé Huy Van, Tran Van Binh (2000), Lich so Design, Nxb Xay dung 5. Lé Huy Van (2000), Lich str My thudt Cong Nahigp, Nxb Dai hoc Quéc Gia 6. htips:lidesign.valgraphic-design T https:/I99design.com