Customer Churn Exploratory Analysis

Power BI Desktop

This dashboard has a filter with churn = "yes"

1869 2173 885 $2.86M

# Customer Churn # Tech Tickets # Admin Tickets Total Annual Charges

Demographics Account Information Services Signed Up

Gender Payment Method
91%
Female Male 25% Electronic ch… 57% Phone service
Multiple Lines
Senior Citizen No Yes
Mailed check 16% 44%
49.8%
36% Bank transfe…
Credit card (…
14% Streaming TV 50.03% 49.97%

Partner
12% 44%
Streaming Movies
Paperless Billing Average Charges
50.2%
29%
17% Yes No $74.44
Monthly Device protection
Dependent 25%
$1,531.80 28%
Subscription Length Online backup
Annual Internet Services
75%
< 1 year
17% Fiber optic DSL No
55%
Contract Type Tech Support
< 2 years 16% 6%
16%
< 3 years 10% 25%
Month-to-… 88.55% Online security
< 4 years 8%
One year 8.88%
< 5 years 6% 69%
< 6 years 5% Two year 2.57%
Customer Risk Analysis
Power BI Desktop

Churn by Internet Services Total Annual Charges by Churn and Internet Services Churn by Payment Method
Churn Rate # Customer DSL Fiber optic No churn rate % MonthlyCharges
$16.06M $0.2M
3.1K
Total Charges 50%
40% 3K

30% 2.4K No $13.19M

20% 2K $0.1M
Yes $2.86M
1.5K
10%
0%
0% 1K Electro… Mailed Bank Credit
Fiber optic DSL No $0M $5M $10M $15M check check transfer card
(autom… (autom…

Admin Tickets and Tech Tickets by Churn by Contract Type and Subscription Length
Churn Churn Rate MonthlyCharges
numAdminTickets numTechTickets
Month-to-month One year Two year
3K 2.7K

2.2K 50%

2K $0.1M

1K 0.8K 0.9K

0% $0.0M

0K
No Yes <1 <2 <3 <4 <5 <6 <1 <2 <3 <4 <5 <6 <1 <2 <3 <4 <5 <6
year years years years years years year years years years years years year years years years years years