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Consumer Rights in The Digital Age Challenges and Solutions - August - 2023 - 0920349196 - 8705359
Consumer Rights in The Digital Age Challenges and Solutions - August - 2023 - 0920349196 - 8705359
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Tamil Mani
PSG College of Arts and Science
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KEYWORDS : Consumer Rights, Digital Age, Privacy, Online Scams, Contractual Terms, Consumer Awareness.
INTRODUCTION fraud, including consumer education, strong enforcement
The digital age has revolutionized the way consumers interact mechanisms, and collaborative efforts between stakeholders.
with businesses, products, and services. The rapid
advancement of technology, coupled with the widespread use By considering the challenges and potential solutions
of the internet and online platforms, has transformed the outlined in this article, we aim to contribute to the ongoing
consumer landscape. While the digital era has brought dialogue surrounding consumer rights in the digital age. It is
convenience, access to a vast array of choices, and new imperative for policymakers, businesses, consumer advocacy
opportunities, it has also presented unique challenges for groups, and consumers themselves to collaborate and
consumer rights. proactively address these issues. By doing so, we can create a
digital environment that upholds consumer rights, fosters
In this article, we delve into the challenges faced by trust, and ensures a fair and secure consumer experience.
consumers in the digital age and explore potential solutions to
protect and empower them. We examine three key areas Statement of the Problem
where consumer rights are particularly vulnerable in the The advent of the digital age has transformed the consumer
digital realm: personal data and privacy, online scams and landscape, offering unprecedented access to goods, services,
fraudulent practices, and unfair contractual terms and and information. However, this rapid evolution has not been
conditions. By addressing these challenges, we aim to without its drawbacks, as consumers face an array of
contribute to the ongoing discussions on consumer rights and challenges that threaten their rights and well-being. The
provide insights into effective solutions. problem at hand is the growing vulnerability of consumers in
the digital era, where emerging technologies, data-driven
The protection of personal data and privacy stands as a business models, and globalized e-commerce platforms raise
paramount concern in the digital age. With the proliferation of concerns about privacy, security, transparency, and fair
data-driven technologies and the collection of vast amounts of treatment. In the absence of comprehensive and adaptable
consumer information, the potential misuse and unauthorized regulations, consumers encounter obstacles in safeguarding
access to personal data have become signicant risks. their personal information, obtaining adequate customer
Consumers are increasingly worried about their privacy, support, and addressing disputes with digital service
necessitating the implementation of robust data protection providers. As the digital marketplace continues to expand, it
regulations and transparent policies. In this article, we becomes imperative to identify these challenges and devise
examine the importance of safeguarding consumer privacy effective solutions that protect and uphold consumer rights,
and explore ways to enhance data protection measures. ensuring a balanced and ethical approach to the digital
economy. This article aims to address the critical issues facing
The rise of online scams and fraudulent practices poses consumers in the digital age and propose viable strategies to
another pressing challenge for consumers in the digital mitigate risks and uphold consumer rights effectively.
landscape. The internet provides fraudsters with ample
opportunities to deceive unsuspecting consumers through OBJECTIVES
tactics such as phishing scams, counterfeit products, and 1. To analyze the current landscape of consumer rights in the
misleading advertisements. The impact of these fraudulent digital age and identify the key challenges faced by
activities is not only nancial but also erodes consumer trust consumers in the digital marketplace.
and condence in online transactions. Therefore, it is 2. To examine the impact of emerging technologies, such as
essential to discuss effective strategies for combating online articial intelligence, internet of things (IoT), and
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