FLIPKART

INTRODUCTION
➢ Flipkart Private Limited is an Indian e-commerce which was established in 2007.
➢ Flipkart is redefined shopping in india which works on B2C
(business to consumer).
➢ Online shopping is used as a medium for communication
and electronic commerce.
➢ Flipkart was founded by

SACHIN BANSAL

BINNY BANSAL
➢ Sachin Bansal and Binny Bansal were two alumni of the Indian Institute of Technology
Delhi.
➢ In 2007, two twenty something IIT, Delhi graduates quit their cushy jobs at Amazon to
turn entrepreneurs. The duo, Sachin Bansal and Binny Bansal, weathered fierce parental
opposition to start up on their own, first attempting to build an online shopping
comparison engine, before turning their attention to ecommerce and Flipkart.
➢ Through electronic marketing and internet communication, business firms are
coordinating different marketing activities such as market research, product
development, inform customers about product features, Promotion, Customer Services,
Customer Feedback and so on.
 IMPORTANCE OF STUDY
➢ Flipkart is known as to take as experimental approaches to its campaings and this time was
no different.

➢ Flipkart kicked off its “India Ka Fashion Capital” campaign with a bang: the brand
complemented its TV spot with a variety of YouTube ads to maximize its reach while running
search and dynamic display ads in support. This ensured that Flipkart Fashion would be
visible to consumers across multiple touchpoints, and using audience insights garnered in the
first two weeks helped the brand hone its messaging to be more relevant at each stage of the
journey.
➢ Technology is the currency that powers E commerce. Flipkart has harnessed technology to
drive past more focused innovation that makes high quality products accessible to Indians
besides making the online shopping experience and building customer trust.
 SIGNIFICANCE OF STUDY
➢ E-commerce giant Flipkart led international e-commerce contributions to U.S.-based
parent company Walmart and the firm's total international sales in its fourth quarter,
with Flipkart counting over one billion visitors a month.
➢ Walmart reported that e-commerce sales made up 12%
of its total international sales in its fourth financial
quarter ending on January 31, 2020, the business
announced in its fourth-quarter report, published on
its website on February 18.
➢ Flipkart was the largest contributing business to
Walmart’s international e-commerce sales which
increased by 2.3% during the quarter to total $33 billion
(Rs 2.2 lakh crore).
➢ Walmart’s financial year ended on January 31, 2020 and the
business reported a revenue total of $524 billion on its
website. Walmart owns 77% of Flipkart, which it acquired
for $16 billion.
 OBJECTIVES OF THE STUDY
➢ Being fascinated with ecommerce, they decided to start a comparison-shopping
website. Their plan was to create a website that would help users to compare prices
of products across different websites and help them get the best value for their
money.
➢ Flipkart and Amazon has wide range of product starting
from Books to Large appliances such Tv, Fridge, AC,
washing machine etc.
➢ They deliver it at your door steps with payment options
such as Prepaid and COD.
➢ They have their own replacement policies wherein
if your product is damaged or defective then you can avail hassle free replacements.
➢ Currently Flipkart has partnered with Phone pe which is similar to Paytm where all
recharges, money transfers and bill payments can be done.
 LITERATURE REVIEW

➢ AMAZON: Jeffrey Preston Bezos is an American internet

entrepreneur, industrialist, media proprietor, and investor.
Bezos is the founder and CEO of the multi-national
technology company Amazon. He is the richest person in the
world according to the Bloomberg L.P. Bloomberg Billionaires
Index.
➢ E-BAY: Pierre Omidyar, a 28-year-old French-born Software
Engineer living in California coded the site while working for
another company, eventually launching the site for business
on Monday, 4 September 1995 with the more direct name
'Auction Web’.
➢ ALIBABA: Alibaba founder Jack Ma has emerged after weeks
out of the spotlight, which sparked speculation about his
whereabouts as his companies face increased regulatory
scrutiny.
 PERIOD OF STUDY
2018
➢ 2018 was a watershed year for Flipkart, and for Indian ecommerce. With a valuation of
$21 billion, its acquisition was also the biggest ecommerce acquisition in the world.
Investors reaped solid returns. This was also the year when it bid goodbye to both its
founders and began life as a subsidiary of US retail giant Walmart.

2019
 INDUSTRY PROFILE
➢ E-Commerce (electronic commerce) is electronically buying and selling of products on
online services or over the internet.
➢ Electronic Commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain
management, internet marketing, online transactions
processing, electronic data interchange(EDI), inventory
management systems.
➢ 1969: CompuServe, the first significant eCommerce company is
established by Dr John R. Goltz and Jeffrey Wilkins by utilizing a
dial-up connection. This is the first time eCommerce was
introduced.
➢ E-Commerce are often used interchangeably but at its core e-commerce is much
boarder this – it embodies a concept for doing business online, incorporating a multiple
of different services eg: Making online payments, booking flights etc.
 DIGITALIZATION OF BUSINESS
➢ ADVANCED PAYMENT SEVICES
➢ PERSONALIZATION THROUGH AI
➢ EFFECTIVE MARKETING WITH SOCIAL MEDIA
➢ 24/7 SALES AND MARKET PRESENCE
➢ DIGITAL SUPPLY CHAIN AND DATA MANAGEMENT
➢ GRABBLING CUSTOMER ATTENTION
 TOP 10 COMPANIES IN THE WORLD
1.AMAZON
➢ In 1994, jeff bezos founded the company (the wealthiest man in the world) as a marketplace
for books.
➢ Amazon has now become the highest revenue generating
e-commerce company and arguably the world’s largest on
line conglomerate.
➢ Amazon has now grown into a full-fledged online store with a range of products including
electronics, clothing, software, pet supplies and books.

2.ALIBABA
➢ Alibaba founded in 1999, this e-commerce giant originated from
china.
➢ Jack Ma started Alibaba to make it the biggest online wholesale
marketplace.
➢ Alibaba also has other platforms like Aliexpress, Alipay and Taobao.com.
3.E-BAY
➢ E-BAY is one of the top e-commerce companies in the world.
➢ Founded in 1995, the company one of the first successful
dot-com-bubble survivors that revolutionized online shopping. It is
Headquatered in San Jose, California.
➢ This e-commerce platform provides a market place for C2C and B2C transactions.

4.JINGDONG
➢ JINGDONG operates out of Beijing, and given the rapid growth,
many top e-commerce companies stores (including Alibaba)
consider it a worthy rival.
➢ It started out in 1998, and in 2004 began online trading
operations – almost six years later.
➢ Although JD is not that big as compared to Alibaba’s portfolio, it had more revenue in 2017
than Ali Baba.
5.ZAPPOS
➢ ZAPPOS is an online shoe store that is extremely popular for its
customer service.
➢ They are one of the top e-commerce companies with the best
customer support in the world.
➢ Tony Hsieh founded Zappos in1999.

6.RAKUTEN
➢ Previously known as Buy.com, the e-commerce marketplace got rebranded
after Rakuten.com bought it.
➢ it is one of the top e-commerce companies and the biggest e-commerce
website in japan.
➢ It is also known as “amazon of japan”.
➢ It hosts 40,000 businesses and has purchased numerous foreign assets, and has converted
them into Rakuten branches.
7.HOME DEPOT
➢ HOME DEPOT is the largest home improvement retail chain, and one of the e-commerce
companies in the world today.
➢ With 2,200 physical stores in three countries, 40,000 employees
and around $90 billion in annual revenue.
➢ Founded in Atlanta, GA, Home Depot has expanded its operations
to Canada.

8. FLIPKART
➢ Flipkart is an Indian online retail store that operates from Bengaluru, India.
➢ Sachin Bansal and Binny Bansal, graduates of the Indian Institute
of Technology, founded it in 2007.
➢ Walmart now owns 77% of the shares in the company.
9.ZALANDO
➢ If you are into fashion or aspiring to be a fashion designer, the Zalando is the place you
need to be.
➢ Based in Berlin, Germany, Zalando, one of the top
e-commerce companies in the world, focuses on selling
fashion apparel throughout the world with a host of
brands making their presence felt there.
➢ Zalando also offers gift cards, coupons, vouchers and online sales that help attract
million of users worldwide.

10.OTTO
➢ Base in Europe, OTTO one of the top e-commerce companies in the world but also rated
to be one of the world’s largest e-commerce companies.
➢ A trading company selling fashion, sports, electronics and home
equipment.
➢ OTTO is one of the world’s most visited platforms buying
anything, through an innovative and easy to use interference
presented on its website.
 TOP 10 COMPANIES IN INDIA
1.AMAZON INDIA
➢ American e-commerce giant, amazon, is said to have an audience reach of 89% in India,
according to statistics.
➢ Since launching in India in 2010, the site now generates an estimated
322.54 million monthly visitors, making highest performing site in the
country.
➢ They provide a range of other products in categories inkling Echo and Alexa, Amazon Prime
digital media, men’s fashion, women’s fashion, home, grocery, sports, automotive and
more.

2.FLIPKART
➢ Flipkart is an Indian e-commerce success story, putting up fierce competition against the
international heavyweights.
➢ Flipkart is purely online variety store that, in 2018, sold 77% of itself
to Walmart.
➢ Flipkart is most popular amongst its customers for goods in the
electronics category, it also stocks wide variety of products.
3.SNAPDEAL
➢ Another Indian-founded e-commerce giant, Snapdeal is an online variety shopping
platform that has garnered much attention from customers and investors alike.
➢ Since launching in 2010, Snapdeal has attracted funding from
big-name investors Alibaba Group, Softbank and Foxconn.
➢ Largest category shopped from Snapdeal is electronics, the
online store also offers other product categories.

4.MYNTRA
➢ Myntra is a pure-play e-commerce site launched out of India in 2007, which has since
gone on to become one of the premier fashion, home, and lifestyle e-commerce sites in
the country.
➢ Flipkart, in addition to the acquisition of competitor Jabong.com has
helped it to grow further.
➢ As a fashion retailer, Myntra stocks a range of goods from a wide
variety of international and local brands, covering menswear,
Womenswear, kids wear and home.
5.INDIA MART
➢ India Mart is the largest online business-to-business marketplace in the country,
founded in 1999 to connect buyers with suppliers.
➢ Today, India Mart has around 60% market share of the online B2B
classifieds sector in India.
➢ India Mart has categories including building and construction, industrial machinery,
apparel, electronics and even chemical, dyes and solvents and more.

6.BOOK MY SHOW
➢ Book My Show India is the number one online ticket vendor in India.
➢ Since opening its doors in 2007, it has grown to provide ticketing services in five
countries, including the United Arab Emirates, Sri Lanka, West Indies and Indonesia.
➢ Covering movies, events, plays, sports, activities and tickets
to monuments, as well as selling fan merchandise,
Book My Show is India’s one-stop-show to book
entertainment and look for fan goods
7.NYKAA
➢ NYKAA is another Indian founded brand which bucked the norm beginning as a pure
e-commerce platform and then expanding to open a brick and mortar location in the
Indira Gandhi International Airport in 2015.
➢ Founded in 2012, NYKAA started as an online store selling beauty
items in categories including makeup, skin, hair, appliances,
personal care, fragrance and LUXE.
➢ In recent years, the brand has expanded its range, bringing on more brands as well as
introducing its very own cosmetics and products.

8.FIRST CRY
➢ Founded in 2010, Firstcry.com is a pure e-commerce platform that specializes in goods
for babies and children up to early teens.
➢ Owned by Mahindra Venture, Firstcry.com is the biggest children’s
goods e-commerce site in Asia and now has brick and mortar
stores across the country.
➢ Its categories include apparel, toys, books, feeding and nursing
items, as wall as mom and maternity products.
9. 1mg
➢ 1mg is an Indian online pharmacy making healthcare accessible, understandable, and
affordable for its customers.
➢ Founded in 2015, 1mg provides services including online consultations,
lab tests, and medical information, as well as products including fitness
and nutrition products and supplements, healthcare devices, personal
care, Ayurveda products and homeopathy items.

10. 2GUD
➢ 2GUD is originally an e-commerce shop dedicated to refurbished goods, offering a wide
range of mobile phones and electronics that have already been used and restored to
original condition.
➢ Launched in 2018 by Flipkart which was later acquired the American
retail giant Walmart, 2GUD has now extended to more categories
including lifestyle, fashion and home decoration to compete against
other online platforms.
PROBLEMS FACED BY E-COMMERCE INDUSTRY
1. Cybersecurity
➢ Victor Congionti, chief information officer and co-founder at Proven Data,
knows that small e-commerce sites need the proper
cybersecurity practices and tools in place.

2. COMPETITION
➢ The e-commerce space has become so saturated that
standing out from other e-commerce businesses is
really difficult, through no fault of your own.

3.ORDER FULFILLMENT
➢ "Order fulfillment should be outsourced to a third-party fulfillment company
whenever possible for increased efficiency.
COMPANY PROFILE
 EXPANSION IN DIFFERENT WAYS

➢ Amazon, Flipkart in rapid expansion mode to tap upcoming festive season.

➢ Flipkart Plans Grocery Delivery Expansion To Over 70 Cities
➢ Grocery delivery via Flipkart is now available in over 50
cities across India, and the company plans to continue
expanding the service to more than 70 cities over the
next six months, according to a press release published
on Tuesday (Mar. 2).
➢ The Bengaluru-based delivery offering is now available in
seven metro cities, as well as more than 40 towns outside the metro areas that are
serviced through a satellite-expansion marketplace model. In the metro areas, including
Kolkata, Ahmedabad and Pune, Flipkart uses its own grocery fulfillment centers.
 GROWTH RATE OF FLIPKART
 Walmart-owned e-commerce major Flipkart has reported
a revenue of Rs 34,610 crore for the financial year
2019-20 – an increase of 12 per cent over the previous
year. The company’s net loss during the year, at Rs 3,150
crore, dropped 18 per cent from 2018-19, showed
regulatory documents sourced from business intelligence
platform Tofler.
FINANCIAL ANALYSIS OF FLIPKART
 SWOT ANALYSIS
STRENGTHS
1. India’s Largest E-commerce Retailer
2. Experienced founders
3. Acquisition
4. High Brand recall

WEAKNESS
1. Limited Distribution channel reach:
2. Cost of Acquisition
3. Power in the hand of buyers
Opportunities
1.Expanding their Product categories
2.Changing mentality of Indian customers
3.Supply chain
4.Establishing in other developing economies
5.Expanding of business

Threats
1. Competition
2. Government regulations
FINDINGS
CONCLUSION