Propaganda

•Publicly to promote something:

information put out by an organization
or government to promote a policy,
idea, or cause misleading publicity:
deceptive or distorted information that
is systematically spread.
The use of a variety of
communication techniques that
create an emotional appeal to
accept a particular belief or
opinion, to adopt a certain behavior
or to perform a particular action.
There is some disagreement about
whether all persuasive
communication is propagandistic
or whether the propaganda label
can only be applied to dishonest
messages.
Basic
Propaganda
Techniques
 1. Bandwagon
•Propagandists use this technique
to persuade the audience to follow
the crowd. Propagandists are now
trying to convince the target
audience that if they don't join in,
they will be left out.
“everyone else is doing it, and so
should you.”
3. Transfer
•Transfer is a technique used to carry over
the authority and approval of something
we respect and revere to something the
propagandist would have us accept.
•When a product is sold by the name or
picture of a famous person or thing but no
words from the said person or thing.
4. Name Calling
•Propagandists use this technique to
create fear and arouse prejudice by
using negative words (bad names) to
create an unfavorable opinion or hatred
against a group, beliefs, ideas, or
institutions they would have us
denounce.
•Cartoons and photographs
are used in name-calling.
This technique is used in
politics.
5. Glittering Generalities
•Propagandists employ vague, sweeping
statements (often slogans or simple
catchphrases) using language associated
with values and beliefs deeply held by
the audience without providing
supporting information or reason.
These are vague, broad
statements that will connect
with the audience's beliefs
and values. They really don't
say anything substantive.
6. Plain Folks
•Propagandists use this approach to
convince the audience that the
spokesperson is from humble origins,
someone they can trust and who has
their interests at heart. Propagandists
have the speaker use ordinary language
and mannerisms to reach the audience
and identify with their point of view.
7. Emotional Words
•Words that will make a
consumer feel strongly about
someone or something are
used.
.
8. Card-Stacking
• It is manipulating information so that
one product looks better than another.
This often happens by leaving out
important information. It gives the
consumers the 'information they want
to hear,' even if the information is not
based on facts.
•Example: "Removes 99% of germs."
9. Repetition
• It is when the product name is
repeated many times during an
advertisement. This technique may
use a jingle, which is appealing and
fits in the minds of the masses.
Example: "Manila Times, leading the
way, Manila Times."