Date Day Holiday

Feb 24 Saturday Guru Ravidas’ Birthday

Mar 6 Wednesday Swami Dayananda Saraswati Jayanti

Mar 8 Friday Maha Shivratri

Mar 24 Sunday Holika Dahan

Mar 25 Monday Holi

Mar 29 Friday Good Friday

Mar 31 Sunday Easter Sunday

Apr 5 Friday Jamat-Ul-Vida

Apr 9 Tuesday Gudi Padwa/ Cheti Chand

Apr 11 Thursday Id-ul-Fitr

Apr 13 Saturday Vaisakhi

Apr 14 Sunday Bihu

Apr 17 Wednesday Ram Navami

Apr 21 Sunday Mahavir Jayanti

May 8 Wednesday Guru Rabindranath’s Birthday

Activity Calendar for GROCER4U-
Also check for Mothers’ Day, Fathers’ Day, International Women’s
Day 2024
 Each Day Activity-
 February 18th-22nd: Research and plan content calendar for upcoming days.

 February 23rd: Competitor Analysis: Online and Offline

 February 24th: Understand their current offers, ask for the list on daily basis, launch a
Facebook and Instagram ad campaign targeting local audiences with special Mahashivratri
offers on grocery items.

 February 28th: Create visually appealing graphics or videos showcasing Shivratri-themed

recipes or offers using ingredients available at the grocery store. Share on social media
platforms. Also update the GMB Page with store images, current offer images, landmark,
relevant keywords and contact information.

 February 29th: Engage with followers on social media, respond to comments and messages,
and encourage user-generated content related to Shivratri preparations, create an event on
FB promoting Mahashivratri sale or related goods. Put reviews on GMB (5 Reviews each day)

 March 1st: Post a video on YouTube and the store's website (if ready) featuring tips for
organizing a Holi party at home and the necessary grocery supplies. Ask telecaller to get their
customer database of old their existing customers from the store manager to share combo
offers via WhatsApp. Reach out to existing customers with personalized Maha Shivratri
greetings and inform them about special discounts.

 March 2nd: Collaborate with local influencers or food bloggers to create sponsored content
promoting the grocery store's Mahashivratri specials. Create a campaign for Giveaway after
discussing with the client. Also discuss about door-to-door promotions with the client.

 March 3rd: Run a Twitter/FB poll asking followers about their favourite Mahashivratri or Holi
snacks or dishes, engaging them in conversation and driving traffic to the store's website.

 March 4th: Ask telecaller to create a database and share exclusive discounts and offers post
via whatsapp, encouraging them to shop at the grocery store.

 March 5th: Monitor the performance of ongoing marketing campaigns and make any
necessary adjustments to optimize results.

 March 6th: Launch a targeted Google Ads campaign focusing on keywords related to
Mahashivratri celebrations and grocery shopping and scroller video for discounted products
promoting and navigating on website to boost online shopping. Mention cod and free
shipping conditions.

 March 7th: Share customer testimonials or reviews on social media, highlighting positive
experiences with the grocery store's Mahashivratri special. Also prepare a mahashivratri post
and get its approval.

 March 8th: Celebrate Mahashivratri by posting offers and special discounts or promotions.
Update all the social pages and announce the giveaway result.

 March 9th: Conduct a Facebook Live session showcasing behind-the-scenes footage of the
grocery store's preparations for Mahashivratri festivities.
 March 10th: Analyze the results of the marketing campaign and identify areas for
improvement for future promotions.

 March 11th - 18th: Continue with regular social media posting, Whatsapp Marketing, and
advertising campaigns promoting every alternate day for grocery items and seasonal
specials.

 March 19th- Create a post for hindi new year with some special event on fb and offers. Also
update GMB with relevant keywords.

 March 20th – Post it on social media with relevant hashtags. HINDI NEW YEAR.

 March 21st- 22nd - Prepare some offer and post for holi, set the new ad campaign for Holi
Offers especially highlighting the grocery products used for cooking holi dishes, also suggest
things related to holi party. Plan and launch marketing campaign, featuring recipes, decor
ideas, and special discounts on Holi essentials. Get the approval.

 March 23rd-24th – By now understand consumer behaviour, preferences and retarget the old
audience and aware the new audience by budget friendly combos and share it to social
media and local groups. Share post for holika dahan on 24th

March 25th: Post Holi Festival posts.

 March 26th – Prepare a post for Good Friday and get its approval.

 March 29th- Post it on social media about Good Friday.

 March 30th- Prepare for easter day highlight eggs and other grocery and stationery goods.

 March 31st : Post on social pages. Now Also Execute the ad campaign on combos across all
digital marketing channels, including social media, whatsapp, and paid advertising.

 April 1st: Celebrate April Fools' Day with a fun social media post or whatsapp featuring
humorous content related to grocery shopping. Promote offers for salaried people.

 April 2nd - 7th: Continue monitoring campaign performance and making adjustments as
needed to ensure optimal results.

 April 8th- prepare a post for Gudi Padwa and Cheti Chand and grocery related to festival
dishes need to be highlighted. Set the ad campaign accordingly.

 April 9th- Post it on social media for Gudi Padwa and Cheti Chand with relevant hashtags.
Prepare a post for Navratri with pooja essentials ads set Ad Campaign. Update GMB With
Pooja Essentials pictures.

 14th April- Prepare a post for Bihu

 15th April- Post on social media.

 16th April: Analyze the results of the marketing campaign and identify areas for improvement
for future promotions. Prepare a post For Ramnavami.

 April 17th Post about Ramnavami

  April 18th – 19th : Continue with regular social media posting, Whatsapp Marketing, and
advertising campaigns promoting every alternate day for grocery items and seasonal
specials.

 April 20th- Prepare a post on Mahaveer Jayanti.

 April 21st- Post on social Media. Mahaveer Jayanti.

 April 24th-25th – By now understand consumer behaviour, preferences and retarget the old
audience and aware the new audience by budget friendly combos and share it to social
media and local groups.

 April 26th - April 29th: Execute the ad campaign on combos across all digital marketing
channels, including social media, WhatsApp, and paid advertising.

May 3rd - May 18th- ( 7-8th April Guru Rabindranath’s Birthday)

 Continue with similar activities as outlined above, focusing on optimizing strategies based on
performance metrics, engaging with customers across various channels, and planning
promotions for upcoming festivals or special occasions. Adjust the marketing plan based on
any new developments, trends, or changes in customer preferences.

March Digital Marketing Efforts

1-7th March - Maha Shivratri

1. SEO: Optimize website content with keywords related to groceries, Maha Shivratri, and
special offers.

2. GMB: Update Google My Business listing with festival-themed images and special hours.

3. Social Media: Share posts about Maha Shivratri with images of festive offerings, including
fruits, sweets, and puja items.

4. Telecalling: Reach out to existing customers with personalized Maha Shivratri greetings and
inform them about special discounts.

5. WhatsApp: Send out broadcast messages to loyal customers announcing festival discounts
and promotions.

6. Ecommerce Website: Feature festival-specific items prominently on the homepage.

7. Ad Campaigns: Launch targeted ads on social media platforms promoting festival deals and
free delivery.

8. Social Media Optimization: Engage with followers by responding to comments and messages
promptly.

9th- 17th March-

 1. SEO: Publish a blog post about the health benefits of consuming fresh fruits and vegetables.

2. GMB: Respond to customer reviews and update any new information about the store.

3. Telecalling: Follow up with potential customers who showed interest in previous promotions.

4. WhatsApp: Send out reminders about ongoing discounts and encourage customers to place
orders.

5. Social Media: Share user-generated content or testimonials from satisfied customers.

6. Ecommerce Website: Add new products to the online store and highlight best sellers.

7. Ad Campaigns: Target local audiences with ads promoting cash on delivery and free delivery
within 5 km.

8. Social Media Optimization: Use relevant hashtags to increase the reach of posts.

18th-24th March - Holi (Holika Dahan)

1. SEO: Create a dedicated page on the website featuring Holi essentials like colors, sweets, and
snacks.

2. GMB: Update business hours and provide information about safety measures during Holi
celebrations.

3. Telecalling: Offer exclusive Holi discounts to loyal customers and encourage them to spread
the word.

4. WhatsApp: Share festive greetings with customers along with special Holi offers.

5. Social Media: Post visually appealing content showcasing Holi celebrations and products.

6. Ecommerce Website: Offer limited-time Holi-themed discounts and bundles.

7. Ad Campaigns: Launch targeted ads promoting Holi discounts and free delivery for bulk
orders.

8. Social Media Optimization: Encourage customers to share their Holi celebrations using a
branded hashtag.

Don’t Forget To-

 Update GMB listing with latest offers and timings.

 Launch ad campaigns targeting local audience on Google Ads and Facebook Ads.

 Post on social media platforms (Facebook, Instagram, Twitter) about weekend deals
and offers.

 Send out WhatsApp messages to existing customers about special discounts on

grocery items.

 Engage in social media optimization (SMO) by responding to comments and

messages on social media platforms.
  Telecalling to potential customers in nearby localities, informing them about the
grocery store's offerings.

 Update ecommerce website with new products and offers.

 Offer free delivery under 5 km radius for online orders.

 Conduct keyword research and optimize website content for SEO targeting local
keywords related to grocery shopping.

 Share customer testimonials on social media platforms.

 Send out SMS reminders about ongoing offers and promotions.

 Plan for Holi festival promotions (Holi is on March 18th).

 Publish blog posts or articles on the website related to healthy eating or cooking tips.

 Create and share Holi festival-related posts on social media, offering special
discounts on groceries for Holi preparations.

 Schedule telecalling campaigns to remind customers about Holi offers.

 Monitor and analyze ad campaign performance, making necessary adjustments for

better ROI.

 Engage with local community groups on social media platforms.

 Conduct GMB optimization by adding new photos and updating business hours if
necessary.

 Launch targeted WhatsApp campaigns to showcase special deals on essential

grocery items.

 Collaborate with local influencers or bloggers to promote the grocery store's

products ahead of Holi.

 Update website with Holi-themed banners and special offers.

 Plan for future promotions related to upcoming festivals like Gudi Padwa.

 Conduct outreach to local businesses for partnership opportunities.

 Monitor GMB reviews and respond promptly to customer feedback.

 Organize a contest on social media platforms with prizes sponsored by the grocery
store.

 Send personalized messages to loyal customers, thanking them for their continued
support.

 Send out SMS reminders about ongoing offers and promotions.

 Prepare for future promotions for upcoming festivals like Navratri.

 Offer special discounts and promotions exclusively for women customers.

 Highlight women-owned brands or products available at the store on social media.

 Share inspiring stories of women entrepreneurs in the grocery industry.

 Launch targeted ad campaigns for Gudi Padwa and Ugadi celebrations.

 Schedule telecalling campaigns to inform customers about upcoming festival offers.

 Collaborate with local event organizers for sponsorship opportunities during Navratri
celebrations.

 Update website with Navratri-themed banners and special offers.

 Engage with customers on social media platforms by asking for their Navratri
celebration plans and offering suggestions for grocery items.

 Plan for future promotions for upcoming festivals like Ram Navami and Hanuman
Jayanti.

 Update GMB listing with latest offers and timings.

 Launch ad campaigns targeting local audience on Google Ads and Facebook Ads.

 Update ecommerce website with new products and offers.

 Conduct keyword research and optimize website content for SEO targeting local
keywords related to grocery shopping.

 Share customer testimonials on social media platforms.

 Plan for upcoming festivals like Baisakhi.

 Publish blog posts or articles on the website related to healthy eating or cooking tips.

 Create and share Baisakhi and Tamil New Year festival-related posts on social media,
offering special discounts on groceries for festive celebrations.

 Schedule telecalling campaigns to remind customers about festival offers.

 Monitor and analyze ad campaign performance, making necessary adjustments for

better ROI.

 Engage with local community groups on social media platforms.

 Conduct GMB optimization by adding new photos and updating business hours if
necessary.

 Launch special discounts for Ram Navami (April 10th) on the ecommerce website
and promote them on social media.

 Monitor GMB reviews and respond promptly to customer feedback.

 Organize a contest on social media platforms with prizes sponsored by the grocery
store.

 Send personalized messages to loyal customers, thanking them for their continued
support.

 Evaluate the performance of Ram Navami campaigns and adjust strategies

accordingly.
 Send out SMS reminders about ongoing offers and promotions.

 Prepare for future promotions for upcoming festivals like Akshaya Offer special
discounts and promotions exclusively for Hanuman Jayanti (April 14th).

 Highlight products associated with Hanuman Jayanti celebrations on social media.

 Share stories or folklore related to Hanuman Jayanti on social media platforms.

 Create and share content on social media platforms related to Vishu and Bohag Bihu
festivities, offering special discounts for festive shopping.

 Launch targeted ad campaigns for Vishu and Bohag Bihu celebrations.

 Schedule telecalling campaigns to inform customers about upcoming festival offers.

 Collaborate with local event organizers for sponsorship opportunities during Vishu
and Bohag Bihu celebrations.

 Update website with Vishu and Bohag Bihu-themed banners and special offers.

 Engage with customers on social media platforms by asking for their festival
celebration plans and offering suggestions for grocery items.

 Plan for future promotions for upcoming festivals like Akshaya Tritiya and Buddha
Purnima

 Create and share Akshaya Tritiya and Buddha Purnima festival-related posts on social
media, offering special discounts on groceries for festive celebrations.

 Schedule telecalling campaigns to remind customers about festival offers.

 Monitor and analyze ad campaign performance, making necessary adjustments for

better ROI.

 Engage with local community groups on social media platforms.

 Conduct GMB optimization by adding new photos and updating business hours if
necessary.

 Launch targeted WhatsApp campaigns to showcase special deals on essential

grocery items.

 Collaborate with local influencers or bloggers to promote the grocery store's

products ahead of the festivals.

 Update website with festival-themed banners and special offers.

 Plan for future promotions for upcoming festivals like Eid al-Fitr and Mother's Day

 Collaborate with local influencers or bloggers to promote the grocery store's

products ahead of Father's Day.

 Update website with Father's Day-themed banners and special offers.