UNIVERSITY EXAMINATION 2019/2020

YEAR III SEMESTER I EXAMINATION FOR THE DEGREE OF BACHELOR OF

COMMERCE
HBC 2302- Behavioral Science Year III Semester I 2019

Date: Monday, 9th December 2019 Time: 4.00pm – 6.00pm

INSTRUCTIONS
Answer question one (compulsory) and any other two questions
QUESTION ONE
a) Explain the following:
i) Attribution theory
ii) Psychopathology
iii) Cognitive dissonance 6 marks
b) Highlight three techniques a person can use to ensure compliance. 6 marks
c) Distinguish between type A personality and type B personality. 6 marks
d) Briefly explain the perceptual process. 6 marks
e) Differentiate the following:
i) Self-concept
ii) Self-presentation
iii) Social perception. 6 marks
QUESTION TWO
a) Psychologists have formulated different methods of studying human behavior. Discuss
five such methods. 10marks
b) Intercultural communication is aimed at preserving mutual respect and minimizing
antagonism. Explain five rules of efficient intercultural communication. 10 marks

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QUESTION THREE
a) Human behaviour is influenced by many factors. Discuss the various organizational
factors influencing individual behavior. 12 marks
b) Discuss the effects of sedentary lifestyle. 8 marks
QUESTION FOUR
a) Identify and discuss the categories of temperaments as named by Galen. 12 marks
b) Examine four factors affecting conformity. 8 marks

QUESTION FIVE
a) Behaviour modification focuses on changing behavior. Discuss the various methods that
can be used to achieve this purpose. 10 marks
b) Diagnostic and Statistical Manual of Mental Disorders, guides practitioners in the
identification and treatment of psychological disorders. Identify and explain five
disorders. 10 marks

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