Disha Commerce Academy

A way to success…
112/05, Siddhi Vinayak (Basement), Ram Tirth Marg, Mansarovar, Jaipur
Contact – 0141-4821845 // 8560011162

Class Test
CA Inter – SM (Chapter 2)
Time – 1 Hr. Marks = 30

Multiple Choice Questions (1 mark each)

1. KSFs stand for:
(a) Key strategic factors
(b) Key supervisory factors
(c) Key success factors
(d) Key sufficient factors
2. Competitive landscape requires the application of-
(a) Competitive advantage
(b) Competitive strategy
(c) Competitive acumen
(d) Competitive intelligence
3. The term PESTLE analysis is used to describe a framework for analyzing:
(a) Macro Environment
(b) Micro Environment
(c) Both Macro and Micro Environment
(d) None of above
4. ‘Attractiveness of firms’ while conducting industry analysis should be seen in-
(a) Relative terms
(b) Absolute terms
(c) Comparative terms
(d) All of the above
5. What is not one of Michael Porter’s five competitive forces?
(a) New entrants
(b) Rivalry among existing firms
(c) Bargaining power of unions

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 (d) Bargaining power of suppliers

Scenario Based Questions (5 marks each)

1. Suresh Singhania is the owner of an agri-based private company in Sangrur, Punjab. His unit is
producing puree, ketchups and sauces. While its products have significant market share in the northern
part of country, the sales are on decline in last couple of years. He seeks help of a management expert who
advises him to first understand the competitive landscape.
Explain the steps to be followed by Suresh Singhania to understand competitive landscape.

2. Eco-carry bags Ltd., a recyclable plastic bags manufacturing, and trading company has seen a potential
in the ever-growing awareness around hazards of plastics and the positive outlook of the society towards
recycling and reusing plastics.
A major concern for Eco-carry bags Ltd. are paper bags and old cloth bags. Even though they are costlier
than recyclable plastic bags, irrespective, they are being welcomed positively by the consumers.
Identify and explain that competition from paper bags and old cloth bags fall under which category of
Porter’s Five Forces Model for Competitive Analysis?

Descriptive Questions (5 marks each)

1. Explain the concept of Experience Curve and highlight its relevance in strategic management.
2. Write a short note on Product Life Cycle (PLC) and its significance in portfolio diagnosis.
3. Explain Porter’s five forces model as to how businesses can deal with the competition.