Our goal is to create a

common language for

Alpha Phi Omega Philip-
pines that is reflective of

APO PHILIPPINES
who and what we are and
in consonance with Alpha
Phi Omega USA but with

BRAND GUIDE
our own unique subtleties.

This guide is designed to

address common areas
requiring clarification.
Please take the time to
review this information.
From member, chapter, AA
and to the National Admin-
istrative Office, every effort
should be made to en-
courage consistency of
our unique APO Philippines
brand.

Prepared by Bro. Jose Illenberger / Eta’94 - 37771 Life

and the Commission on Membership
OFFICIAL APO
COLORS
ALPHA PHI OMEGA COLORS: BLUE & GOLD

Use of official Alpha Phi Omega colors are important to create

uniformity among all our chapters, alumni associations
and offices. Maintaining consistency all throughout will help
create an impression of our unity and identity.

PMS 286 PMS 1235

RGB = 0r, 51g, 171b RGB = 247r, 181g,18b
for electronic uses for electronic uses
THE PROPER USE
OF APO LOGOS
To get a copy of our official logos, please visit:
http://www.apo.org.ph/logos
 COAT OF ARMS LOGO IS FOR OFFICIAL/GENERAL USE

The Coat Of Arms logo - (Known as “CREST” in APO

USA) This logo is one/half of our official APO insignias.
It should never be altered in anyway or reintepreted.
This logo can be a challenge to print at a small size.

Can be used as STAND ALONE or in partnership

with the APO Seal logo (always placed on the left
side). But not together with APO Torch Logo.

CORRECT COAT OF ARMS LOGO VARIATIONS

One-color usage One-color usage on a dark background

The logo may be reproduced in black The logo may be reversed to white on black or white on
medium blue or a dark blue, such as Hanes Deep Royal or
Deep Navy T-shirts.
 SEAL LOGO IS FOR OFFICIAL/GENERAL USE

The Seal logo - (Known as “Badge” in APO USA)

This logo is one/half of our official APO insignias. It
should never be altered in anyway or reintepreted.
This is the most famous of all APO logos and prob-
ably the most copied by other fraternities.

Can be used as STAND ALONE or in partner-

ship with the APO Coat of Arms logo (always
placed on the right side). But not together
with APO Torch Logo.

CORRECT SEAL LOGO VARIATIONS

One-color usage One-color usage on a dark background

The logo may be reproduced in black and APO Blue but never The logo may be reversed to white on black or white or APO Yellow
in APO Yellow. on medium blue or a dark blue, such as Hanes Deep Royal or
Deep Navy T-shirts.
 TORCH LOGO IS FOR EXTERNAL SERVICES PROJECTS

The TORCH logo - displaying three flames represent-

ing Alpha Phi Omega’s cardinal principles of Leader-
ship, Friendship and Service - is the graphic identity
that should be used for Service Projects. The torch logo
should be the official logo to use when we are out to
serve our communities and the school we are operat-
ing from.

Should be used as STAND ALONE logo and not

together with APO Seal and/or Coat of Arms.

CORRECT TORCH LOGO VARIATIONS

One-color usage Preferred one-color usage Preferred two-color usage

The logo may be reproduced in black If possible, please use blue as the one color Whenever possible, two colors should be used

r
One-color usage on a dark background Preferred two-color usage
The logo may be reversed to white on black or printed in yellow or white on on a dark background
medium blue or a dark blue, such as Hanes Deep Royal or Deep Navy T-shirts
®
The logo looks best in white with the torch in yellow
To add an extension to the TORCH logo, please follow the
headline suggestions, but use a line to seperate the logo and
the extension. Below are examples of how and extension could
be used on a dark background, such as tshirts or tarpaulins.

VOLUNTEER STAFF NU KAPPA CHAPTER NCAR DIRECTORATE

ETA CH A P T E R BETA CHAPTER ALPHA ALUMNI

SERVICE PIN LOGO IS FOR AWARDS & DOCUMENTS

For informal internal communications, such as awards, souvenirs or

fellowship events, the Service Pin Logo may be used. The preferred
usage would be in two colors, although it may be reproduced in blue ash
shown, or in black and white.

Please note that the JPEG files are photographic in nature and will work
for 4-color printed materials or electronic uses. For less than 4-color
printing, such as silkscreen printing on t-shirts or glassware, vector artwork
®
will be required. Those files are in Adobe Illustrator .
APO LOGO
WRONG USE
 WRONG USE OF APO LOGOS

External audiences maybe confused if the use of APO logos are not consistent and uniform all
throughout the Philippines and internationally with our Alumni Associations abroad. Avoid altering
the APO logos to your preference inorder to avoid this problem. Below are some examples all
Filipino APOs should avoid.

Under no circum-
Avoid altering the APO seal in stances should any
such a way that its integrity is element or picture
compromised. Infact, DONT replace any element
ALTER AT ALL. of our logo or super-
imposed upon it.

“1925” is not part of the APO

Under no circum-
SEAL. It should never be
stances should the
superimposed or placed inside
APO seal be covered
the SEAL. The Philippine Flag
by any element. Also
style for the SUN is also wrong.
the APO Seal is
It should never replace the
non-standard.
original APO Sun just because it
is more pretty.

Logo integrity for

The APO Coat of Arms should
both APO seal and
never be superimposed upon.
COA should be kept.
For background images for
Broken logos where
websites that is fine but not for
parts are hidden is
logos.
not acceptable use.

Altering the colors of the

elements of the APO Coat of
Reinterpretations of
Arms and Seal is strictly forbid-
the APO Coat of Arms
den. In this case, the torch
is prohibited. Helmet
should not be colored red and
should also be open
the Fleur-De-Liz should not be
and not closed.
colored green. This is a
common mistake but this is not
the offical colors of these
elements.

DOWNLOAD CORRECT STANDARD APO LOGOS HERE: http://www.apo.org.ph/logos

IMPORTANCE OF
TYPOGRAPHY
APO TYPOGRAPHY & STYLE GUIDELINES

Typography is an important part of the graphic identity for

Alpha Phi Omega. Please try to follow these guidelines when-
ever possible.

HEADLINES
To contrast the logo, short headlines should be in all caps. Longer headlines may be upper &
lowercase. The font should be Raleway or Raleway Bold although Raleway Semibold may also
be used for long headlines and when space is tight. If working with limited fonts & Raleway is
not available, Helvetica may be substituted.

Alternate headlines
In keeping with our historical attachment to this font, “Old English Text MT” font maybe used as
an alternative.

SHORT HEADLINE EXAMPLE (FONT: Raleway Bold)

Longer Headline Example with More words

SHORT HEADLINE EXAMPLE (FONT: Raleway Extrabold)

Longer Headline Example with More Words and in Two Lines

SHORT HEADLINE EXAMPLE (FONT: Raleway Heavy)

Longer Headline Example with More Words and Condensed

Body Copy and Subheads

The font Raleway Bold should be used for all subheads and Raleway Regular should be used
for all body copy, with Raleway light used when needed or as substitute to “italics”. If working
with limited fonts & Futura is not available, Helvetica may be substituted for the subheads.
Verdana may be substituted for the body copy. Both subheads & body copy should be upper &
lower case. If at all possible, try to keep the body copy to 12 point or larger.

Style Suggestions
Avoid using the Greek Letters in body copy. Spelling out Alpha Phi Omega is preferred.

To get a copy of our official fonts, please visit:

http://www.apo.org.ph/fonts