ANALYTICS FOR JOY BANGLA CONCERT

MUSIC OF BANGLADESH

February 2024
WHY WILL THIS ANALYTICS BE
USEFUL?
Understand behaviour and movement pattern of past & upcoming
concert visitors

Can be used to target last year audience & also other concert goers

Collaboration, partnership and new ways of engagement with other interest

points of the youth TG
 AGENDA

DRIVING
UNDERSTANDING OVERVIEW OF PERSONA OF THE
OF XACT CONCERT GOERS JOY BANGLA
CONCERT GOERS
 ~ 5 CRORE+ UNIQUE SMARTPHONES FOR
CONSUMER BEHAVIORAL DATA IN BANGLADESH
First in-region, largest mobile-first powered proprietary data management platform.

Applications Interests

Unique Places of Unique

Profiles Interest Apps Video Sport &

46M 149K 52K

Games Social Music Education
Streaming Fitness

Out of 52.7 mil

Smartphones
Career &
News Shopping Travel Finance Parenting
Productivity

Telco / Device Geo-targeting Behaviour Demographics Location

• Device Brand / Model • Country • Air Travellers • Gender • Home Location
• Major OS / Version • State • Shoppers • Age Group • Work Location
• Mobile Operator / Carrier • District • Train / Metro Users • Affluence • Offline Behaviour
• Connection (IP, Wi-Fi) • GPS (Lat / Lon) • Gamers, etc. • Places of Interest

4
Refer to Appendix for details of attributes (including list of POI categories) tracked using XACT
HISTORICAL DATA &
SHARP ACCURACY
48+ months of past data in Bangladesh

Accurate targeting ranging from 5m – 10m

Relies on actual behaviour & actions. Not dependent

on social media interactions like likes/comments.
 DECODING BD
CONCERT VISITORS
UNVEILING THE INSIGHTS
REPORT SKELETON
The Dynamic Footprints
of Concert Goers

Demography Of The Joy

General Concert Goers to Joy International Concert Goers To
Bangla Concert Goer – Home/
Bangla Concert Goers Joy Bangla Concert Goers
Work Location, Life Stage, Etc.

Understanding The Music

Communicate Online with Anyone Who Has Attended Any Of
Taste Of Regular Concert
Goers
The Concerts Previously
 XXX
Device Count of Concert X% X%
Goers in Dhaka Male Female
(Last one year)

Top Apps Categories: Call

Home Locations: (e.g.
and chat, music, game,
etc. OVERVIEW OF REGULAR Dhanmondi, Uttara, …)

CONCERT LOVERS
Insights

XXX XXX
International Travelers Domestic Travelers
 XXX X% X%
Device Count of Joy Bangla
Male Female
Concert Goers in Dhaka

Top Apps Categories: Call

and chat, music, game, OVERVIEW OF Home Locations: (e.g.
Dhanmondi, Uttara, …)
etc.
JOY BANGLA CONCERT
GOER
Insights

XXX XXX
International Travelers Domestic Travelers
 OVERLAP OF REGULAR CONCERT LOVERS VS
JOY BANGLA CONCERT LOVERS

Behavior of Behavior of Behavior of

Group 1 Group 3 Group 2

X X
Went to only
Goes to all concerts
Joy Bangla Concert X%
Of the people goes to all the
recent and Joy Bangla
concert
 CELLULAR DATA
USAGE INSIGHT

X% X%
Mid Ultra
Cellular Cellular
Data Data
Usage Usage

X% X%
Low
High
Cellular
Cellular
Data
Data
Usage
Usage

*Data usage estimation depends on BRQ count, more engagement on app leads to greater BRQ count
 SMARTPHONE DEVICE USAGE
TOP DEVICES OF REGULAR CONCERT LOVERS

Samsung S22 Samsung Galaxy Samsung Galaxy Z

iPhone 13 iPhone 14
Ultra S22+ Fold3 5G
 SMARTPHONE DEVICE
USAGE INSIGHT

Apple
Device User
X%

X%
Samsung Device
User
X%
Mid-tier XXX,YYY
Device Concert Lovers
User
 LIFE STAGE
DISTRIBUTION
X%
Young Professional

X%
Expecting Parents

X%
Student

X%
Parents with Kids

X%
Working Professional
TOP POINT
OF INTERESTS
Clubs X%

Hotels and Resorts X%

INSIGHTS ON Travel

Shopping Malls X%

INSIGHTS On Hotels
Movie Theaters X%

INSIGHTS On Entertainment
Branded Outlets X%

X%
INSIGHTS On Brands Fine Dining
ONLINE FOOTPRINT

Insight

Where they go online,

What type of apps do they use
 ONLINE & OFFLINE HOBBIES
BASED ON LOCATION & APP BEHAVIOR

X%
Lorem Ipsum is simply
dummy text

X%
Lorem Ipsum is simply
dummy text
X% X%
Prefers … Lorem Ipsum is simply
dummy text
X%
Lorem Ipsum is simply
dummy text

X%
Lorem Ipsum is simply
dummy text
 CONCERT TIMELINE
8.09.2022
23.07.2022
26.07.2022 Shironamhin 25th Years
Otilia Live in Dhaka
Oraimo Headbanger 5.08.2022 ICCB, Hall – 4
ICCB, Hall – 3 Paradise
Dhaka Broad Cast 7 pm - 11 pm
6 pm to 10 pm Railway Polo Ground, 20.10.2022
Chittagong Liberation War Museum
Music for Humanity
3 pm to 10 pm 4 pm to 10 pm
16.10.2022 Bangladesh Agricultural
University
Shekor
Institute of Engineers, 4 pm - 10 pm

Bangladesh, CTG
16.09.2022 7.10.2022
3 pm - 10 pm
Oraimo Head Bangers 23.09.2022 Rock and Rhythm
Paradise
Rocks Concert ICCB, Expo Zone
ICCB, Hall – 4
ICCB, Hall - 4 3 pm to 10 pm
3 pm - 10 pm
3 pm - 11 pm
 CONCERT TIMELINE
23.12.2022
18.12.2022
Banglalink World cup 2.12.2022 Fan Fest – Bay of Bengal
Carnival Music Fest
11.12.2022 Band Music Fest by ICCB, Expo Zone
AIUB Channel
Coke Studio Concert
3 pm to 10 pm
4 pm to 10 pm Bangladesh Army
Army Stadium Stadium, Dhaka 28.04.2023

6 pm to 11 pm 2 pm to 10.30 pm Big Rock BD Fest

09.03.2023 ICCB, Hall – 4

Rock and Rhythm 2.0 2.30 pm to 10 pm

ICCB, Hall – 4
08.03.2023
27.01.2023 3 pm to 10 pm
07.03.2023 Joy Bangla Concert
Mymensingh Rock Fest
2023
Suzuki Day Long Concert Army Stadium
Govt Teachers Training
ICCB, Hall 4 4pm to 6 pm
College Field
3 pm to 10 pm
2 pm to 10 pm
 CONCERT TIMELINE
05.05.2023 15.06.2023

Rock and Rhythm 3.0 Let’s Vibe with Taalpatar

01.06.2023 Shepai
ICCB, Hall – 4 12.06.2023
Let’s Vibe Dhaka with Aloki
2.30 pm to 10 pm Anuv Jain Empathy
3pm to 10 pm
ICCB, Hall – 4 ICCB, Hall – 4

3.30pm to 11 pm 3 pm to 10 pm

Popular Concert
based on IFA count &
Trend Analysis
STRATEGIC YOUTH TARGETING
LEVERAGING PERSONA-BASED APPROACH
 JOY BANGLA PERSONA TOUCHPOINTS

Concerts F-commerce
shopping Daraz Tech Savvy
Travel Enthusiast
Social Junkies Gamers

Café Hoppers
Entertainment lover

Art Exhibition Continental Food

Movie Binge Sports Lover

Drama/Series
Music Lover
Leisure Gamers

E-commerce user
Cultural Arts
 JOY BANGLA CONCERT PERSONAS (SAMPLE)

6Mn 15Mn 9.1Mn 7.8M

8.6Mn
n

Gen Alpha Trendsetter Digital Native Budget-conscious Adventurous

Age: 20 – 25 Age: 25 – 35 Age: 18 – 35 Age: 18 – 35

Adaptive to trends Quality-driven, research On the go, budget- Seeks affordable
pursuit. friendly options.
Age: 13 – 17 Interest: Social junkies, Interest: Gadgets, Interest: Offer seeker, Interest: Travel
They seek seamless entertainment lover, consumer electronics, purchase discounts, enthusiast, tours,
communication Music, fashion trends. smartphone accessories, BOGO, Offer Sale. resort, outdoor activity.
smartwatch, . earphone.
Behavior: Mid tier Behavior: Online Behavior: Daily
smartphone, Social Behavior: smartphone Shopper commuter, online
events, online shopping device user, OS user. shoppers.
 REMARKETING
STRATEGY
NURTURING AUDIENCE
CONNECTIONS
 DATA FOOTPRINTS TO
LEVERAGE STRATEGIC ECHOES

Attributing the Data to

Multi-channel Platform

Hatching the Data

Attendees Event Day

Attendees will register on spot through

scanning QR Code
DIGITAL REWARD
PLATFORM
 DIGITAL REWARD PLATFORM
1 DR platform can cater all operators’ necessity of data pack

2 Additional Reward packs can be integrated based on the API availabilities

3 Full visibility over the status of the campaigns

4 Automatically assign data pack based on the prefix of MSISDN for data pack disbursement

5 Customizable Reward Message

ENHANCE AUDIENCE INCENTIVIZATION
THROUGH AUTOMATION

▪ STREAMLINE CUSTOMER REWARDS THROUGH

AUTOMATION

▪ MAXIMIZING CAMPAIGN IMPACT BY ENGAGING ALL

OPERATOR USERS
 Product Offerings

Campaigns
Execute campaigns to all
operators including Robi,
Airtel, Grameenphone,
Banglalink, Teletalk

Report

Platform DR Generate campaign wise report

to have a campaign overview.

1. User Dashboard
PLATFORM User Management
2. User campaign management
3. User report Generation Manage user activities for
Admins & Clients
 Robi user Airtel user
USER FLOW

Banglalink user

Clients doing All Grameenphone user

operator
Sms campaign to
reach the most users.

Teletalk user
Advantages
Reach Out!
To all type of users

All kinds of users can be

reached from one umbrella

Best
Investment
To get the best outcome
As you can tap into mass
markets, your chances of
conversion gets increased
up to 5%

All operators
To get the best advertisement
Can cater all kinds of
customers having different
operators.
No more compromise
LET’S DISCUSS!