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Class Notes-Chapter 17 (February 22)
Class Notes-Chapter 17 (February 22)
Sunk Cost—a past cost that has already been incurred and cannot be changed by any future actions.
These costs have no bearing on our future decisions. Another way to think about this is that this is a
cost that will not differ across any of the decision alternatives.
Opportunity Cost—these are the benefits that we give up by choosing one alternative over another.
Incremental Revenue—this is the amount of revenue that differs across decision choices; how much
more revenue will I earn by choosing a certain alternative.
Incremental Cost—the amount of cost that differs across decision choices; how much more cost will I
incur by choosing a certain alternative.