Ken Martin

Disruptive Tech Innovation

01 Disruptive tech innovation role
Disruptive technology Disruptive technology is a type of invention that drastically
changes how customers, industries, or businesses work. If a
product transforms the way it has been used in the past, or if it
serves an entirely different set of clients, then it is a disruptive
technology. Cloud computing Blockchain, Robotic Process
Automation, the Internet of things (IoT), Mobile Internet,
Artificial Intelligence, VR/AR, and 3D Printing are all examples
of disruptive technology. Bitcoin has been dubbed "our
lifetime's most powerful and revolutionary technology."

Disruption is a process Disruption is a process, not a product or service, that occurs

from the fringe to the mainstream.

Originate in low end or Originate in low-end (fewer demanding customers) or new

new markets market (where none existed) footholds.

Need to match New firms don't catch on with mainstream customers until
mainstream quality quality catches up with their standards.

Not always successful Success is not a requirement and some businesses can be
disruptive but fail. Disruptive innovation necessitates the use of
enabling technologies, a novel business strategy, and a well-
coordinated value network. Sustaining innovation is the
process of inventing to improve existing consumers' products
and services.

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02 Disruptive tech innovation questions

Costs Where can we disrupt significant cost areas in services and
products?

Services & products How can we digitize our services and products?

Capabilities What technologies can we use to create a service out of your

strongest capability?

Availability How can we digitize scarce our products and services to make
them available in more places simultaneously?

Features What technology can we leverage to create an innovative

feature that’s missing in the competition?

New markets How can we leverage disruptive technology to get a significant

presence in established industries and be the first to supply
new technologies, thereby positioning ourselves as thought
leaders in a new market?

New customers What disruptive innovation has the potential to have a

significant influence by tapping into, or creating, a new market
by providing a technological upgrade that draws new types of
customers?

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03 Disruptive tech innovation process

Four stages of The four stages of disruption described by Steven Sinofsky
disruption are disruption, evolution, convergence and re-imagination.

Phase one: Disruption of The attitudes of incumbents concerning technological

incumbent disruption are particularly clichéd, ranging from "new
technologies are inferior," "new products do not accomplish
everything existing products do," or "is inefficient," to "new
services fail to fulfil existing demands as well as what is already
in place.

Phase two: Rapid linear The product makers are still disruptors, inventing along the
evolution path they've charted for themselves, with an emphasis on
early-adopter clients. The disruptors are acting following their
plan. The incumbents unwittingly seal their destiny by
continuing ASIS's successful trajectory.

Phase three: Appealing The category of a new product begins to undergo a subtle
convergence redefinition as the market redefinition progresses. The market
begins to demand that the incumbent technology be replaced
with the new technology, and the entire market begins to "wake
up" to the new product's capabilities.

Phase four: Complete When a category or technology is redesigned from the ground
reimagination up with new criteria such as cost, performance, dependability,
service, and features, this is the final step of technology
disruption.

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04 Disruptive tech innovation challenges

Drawbacks When introduced, disruptive technology can perform similar
functions to existing technologies, but it has one or more
drawbacks that make it less desirable in the present market,
such as higher price, worse performance, or lower reliability.

Existing skills and The reason that established organisations have such a tough
processes time innovating is that existing established organisational
structures, skills and processes aren't suitable for innovation.
Many processes are not mapped or optimised for innovation.

Managers skills Many managers lack is the practice of considering a company's

capabilities for innovation and what types of change the
existing organization is capable and incapable of handling for
the future.

Available resources Many organisations lack the technical resources and skills to
adapt and leverage innovative technology successfully.

Regulatory compliance Consumers and regulators require businesses to identify,

address, and minimise risks related to consumer data privacy
and security in the cloud and other innovative technologies.

Human touch For many applications, machine learning remains an attractive

form of a disruptive technology because it allows humans to
remove their biases from the equation when making key
judgements and decisions but sometimes the lack of human
interaction can lead to other issues of bias.

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05 Disruptive tech innovation benefits

Expands market It aids businesses to expand their markets through innovation

with new and existing products and services. The ability to
shatter the present operating model and establish the ideal
conditions for the formation of a new one is the key to
disruptive innovation.

Sense of urgency It creates a sense of urgency for businesses to the importance

of embracing new technologies.

Future leaders It helps companies identify their present and future leaders who
understand what disruptive innovation brings.

Future opportunities Disruptive innovation helps businesses discover future

opportunities in the marketplace. Disruptive innovation allows
businesses to take a step back and evaluate their current
products and services, as well as identify areas where
improvements can be made, as well as identify consumer
requirements that could benefit from an inventive solution.

Change in culture Business culture can change into a learning community that
embraces change & innovation.

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06 Disruptive tech innovation uses & trends

Alexa Voice enables all things with Alexa is one of the devices that
exemplifies the connected world more than any today. The
intelligent smart speaker is changing the way people interact.

Artificial intelligence Artificial Intelligence is an area of computer science that

emphasizes the creation of intelligent machines that work and
react like humans. Some AI applications include: speech
recognition. learning and planning.

Internet of things (IoT) IoT consists of all the web-enabled devices that collect, send
and act on data they acquire from their surrounding
environments using embedded sensors, processors and
communication hardware.

3R printing 3D printing is a way of creating three dimensional (3D) solid

objects. 3D printing is done by building up the object layer by
layer. Often 3D printers use plastic because it is easier to use
and cheaper.

Robotics Robotics is a part of Engineering and Science. It is focused on

the creation and building of robots, as well as computer
programming. Some robots look like humans, but most just
look like a machine.

Blockchain Blockchain is a type of diary of transactions & is effective as a

separate copy a blockchain is spread over many computers.

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07 Disruptive tech innovation vendors

Uber Uber is not an example of disruption because it did not

originate in low-end or new-market footholds.

Airbnb A low-cost solution to a low-value customer. Of course,

as Airbnb grew in popularity, the quality of its offering
increased. They begin to address the needs of higher-value
customers that would otherwise stay at a nice hotel

Netflix Netflix started as a video on demand and DVD by mail platform

& then later expanded its services to online video streaming
which became of focus. Netflix is a disruptive innovation as it
revolutionised how people get their daily dose of entertainment.

Amazon Amazon is one of the world’s most disruptive firms as users

love it so much, they forget they've paid for some of its services

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08 Disruptive tech innovation best practices

Old business models They can't just adapt old business models to new markets.

Invest outside of the To lessen the risk. In low-profit industries, they can respond to
main business disruptive competition by investing in nimble start-ups or
creating their premises outside of their main operations.

Unmarketable segments Use disruptive innovation to turn products and services into
simple and affordable solutions for consumers who are on the
lower end of the market or who are historically unmarketable.

Technology innovation Some organisations may respond appropriately by ignoring the

invention, claiming that while it appears tempting, it is not their
business unless in the future it becomes a threat.

New strategies Disruptive technology change requires new strategies. When

conditions change rapidly, organisations find their former
approaches which have led to success in the past, are no
longer effective.

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 Ken Martin

Contents
Copyright
Dedication
Contents
Preface
Introduction
01 The role of a CTO
02 Digital Transformation
03 Business Architecture
04 Developing a Digital Strategy
05 Digital Strategy Deployment
06 Enterprise Architecture
07 Customer Experience
08 Program Management
09 Program Governance
10 Stakeholder Management
11 Benefits Realization
12 Program Management Tools
13 Disruptive Tech Innovation
14 Artificial Intelligence
15 Cloud Computing
16 Robotic Process Automation
17 Blockchain
18 Internet of Things
About the author
Acknowledgements
3 Magic Publications

5
 𝗦𝗜𝗫 𝗣𝗢𝗣𝗨𝗟𝗔𝗥 𝗢𝗡𝗘 𝗣𝗔𝗚𝗘 𝗠𝗔𝗚𝗜𝗖 𝗕𝗢𝗢𝗞𝗦
1) 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 𝗠𝗔𝗚𝗜𝗖 𝗠𝗘𝗚𝗔𝗕𝗢𝗢𝗞
The Transformation Magic Megabook - best practices for Business Transformation
𝗞𝗜𝗡𝗗𝗟𝗘: https://lnkd.in/ei7AbWSC
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𝐏𝐃𝐅: https://lnkd.in/eMtwwVJ6

2) 𝗣𝗠𝗢 𝗠𝗔𝗚𝗜𝗖
This PMO Magic guide covers the best practices for a PMO.
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𝐏𝐃𝐅: https://lnkd.in/ehR6Mfw3

3) 𝗣𝗠𝗢 𝗦𝗘𝗧𝗨𝗣
The PMO Setup covers areas of planning & implementation of a PMO
𝗞𝗜𝗡𝗗𝗟𝗘:https://lnkd.in/ejT7_FnQ
𝗣𝗔𝗣𝗘𝗥𝗕𝗔𝗖𝗞: https://lnkd.in/egum9_ps
𝗙𝗢𝗥 𝗖𝗢𝗨𝗡𝗧𝗥𝗜𝗘𝗦 𝗪𝗛𝗘𝗥𝗘 𝗔𝗠𝗔𝗭𝗢𝗡 𝗨𝗡𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘
𝐏𝐃𝐅: https://lnkd.in/ePHJXkNg

4) 𝗧𝗛𝗘 𝗖𝗧𝗢 𝗛𝗔𝗡𝗗𝗕𝗢𝗢𝗞

This CTO Handbook covers the best practices for being a successful CTO.
𝗞𝗜𝗡𝗗𝗟𝗘:https://lnkd.in/e7Mbu6q9
𝗣𝗔𝗣𝗘𝗥𝗕𝗔𝗖𝗞: https://lnkd.in/eAVyGeqn
𝗙𝗢𝗥 𝗖𝗢𝗨𝗡𝗧𝗥𝗜𝗘𝗦 𝗪𝗛𝗘𝗥𝗘 𝗔𝗠𝗔𝗭𝗢𝗡 𝗨𝗡𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘
𝐏𝐃𝐅: https://lnkd.in/eN7fcHQ5

5) 𝗣𝗠𝗢 𝗠𝗔𝗚𝗜𝗖 𝗠𝗘𝗚𝗔𝗕𝗢𝗢𝗞

This PMO Magic Megabook covers the best practices for a PMO.
𝗞𝗜𝗡𝗗𝗟𝗘:https://lnkd.in/eYsUwd8M
𝗣𝗔𝗣𝗘𝗥𝗕𝗔𝗖𝗞: https://lnkd.in/dv_niJF9
𝗙𝗢𝗥 𝗖𝗢𝗨𝗡𝗧𝗥𝗜𝗘𝗦 𝗪𝗛𝗘𝗥𝗘 𝗔𝗠𝗔𝗭𝗢𝗡 𝗨𝗡𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘
𝐏𝐃𝐅: https://lnkd.in/d-rQPvQ6

6) 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗘𝗫𝗖𝗘𝗟𝗟𝗘𝗡𝗖𝗘
This Operational Excellence covers the best practices for Operational Excellence.
𝗞𝗜𝗡𝗗𝗟𝗘: https://lnkd.in/eAmYz2GE
𝗣𝗔𝗣𝗘𝗥𝗕𝗔𝗖𝗞: https://lnkd.in/e8ngvZCm
𝗙𝗢𝗥 𝗖𝗢𝗨𝗡𝗧𝗥𝗜𝗘𝗦 𝗪𝗛𝗘𝗥𝗘 𝗔𝗠𝗔𝗭𝗢𝗡 𝗨𝗡𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘
𝐏𝐃𝐅: https://lnkd.in/d-QWRUQH
 Ken Martin
About the Author
Ken Martin
After an extensive successful career
working for some of the best organisations
in the world in various countries, I was
disheartened to see how many times
programs and projects failed from not
paying heed to lessons learned and best
practices. Even today, how many current
programs are being executed without
proper assessment, planning or
organisational change management.
And then organisations are surprised why
so many of the programs and projects fail to
deliver any business benefits. So I decided
to author and to create several Best
Practice Books based on my 𝐎𝐧𝐞 𝐏𝐚𝐠𝐞
𝐌𝐚𝐠𝐢𝐜™ format on topics such as PMO,
Project Management & Business
Transformation for leaders to learn from
other's experience for project success.
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