Indian Athleisure Brands

SN Category
1 International Sports Brands
2 Domestic Sports Brands
3 Fashion & Innerwear Brands (International)
Fashion & Innerwear Brands (Domestic)
4 Pure Play Athleisure Brands (Intl)
Pure Play Athleisure Brands (Domestic)

SN Brand
Ellesse
1 Adidas
Strongr Athleisure
1 Nike
2 Asics
Alcis
USPA
Bliss Club
1 Fila
Laabha
Chkko
1 HRX
Puma
Brand Premium
Nike, Puma, Adidas, Fila, Asics Nike
HRX, Alcis
H&M, Zara, M&S, Pepe, Jockey, Van Huesen, USPA, Enamor, Max
Here & Now, Dollar, Rigo, CandySkin
Lululemon
Just F, Bliss Club, Go Colors, Laabha, Chkko, Strongr Athleisure

Avg Pricing
2876
2,819 5,000,000
2089
1,951
1,795
1,219
1,061
925
888
863
847
454
901
Mid-Range Mass
Puma
Gen Z & Millenial - Top Concerns
Unemployment
Climate Change
Sexual Harrasment
Financial Future
Mental Health
Economic Growth
Health / Disease Prevention

Values

Social Values
Care about social & ethical issues > Struggle to make changes in social habits

Inter-personal Relationships
68% of Gen Z consumers prefer making and interacting with new friends online rather than offline.
For 75% of Gen Z consumers who prioritise travelling abroad, engaging with new friends online surpasses the total sample (68

Financial Profile
Disposable Income
Financial Self Reliance - Uncertain financial future
Values affordability amid economic uncertainties
Value Conscious

Content Consumption & Social Media

Strong reliable internet connection
64% of Gen Z consumers in India regard information from social media or the Internet as authentic
High usage and influence of digital communication mediums.
69% believe that next-gen technologies like virtual reality or metaverse represent the future of social media.
Influenced by Local & Global Culture

Shopping preferences
Trusts the online ecosystem*
63% prefer online shopping to in-stor
TG - Connected, engaged millenial & Gen Z
Frugality
Convenience
Social desireableness
Informed Consumers
62% of millennials respondents say that if a brand engages with them on social networks, they are more likely to become loyal
Expect brands to not only be on social networks. They love news, events, and promotions from social media.
Millennials embraced social media platforms as vehicles to share their views with the people around them.
They are actively contributing online, and do so regularly, with many also engaging in online conversation

Under 35 - 35% of population

 400 Million Ellesse Values & TG
Flamboyant Styling
Artists, cultural innovators
Unique personalities & storytelling in sport
Making sport accessible

yal customers

< 400 Million