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Financial Analysis
Financial Analysis
Short-Term Solvency
Ratios of short-term solvency measure the ability of the firm to meet recurring financial ob-
ligations (that is, to pay its bills). To the extent a firm has sufficient cash flow, it will be able
to avoid defaulting on its financial obligations and, thus, avoid experiencing financial dis-
tress. Accounting liquidity measures short-term solvency and is often associated with net
working capital, the difference between current assets and current liabilities. Recall that
current liabilities are debts that are due within one year from the date of the balance sheet.
The basic source from which to pay these debts is current assets.
The most widely used measures of accounting liquidity are the current ratio and the
quick ratio.
Current Ratio To find the current ratio, divide current assets by current liabilities. For the
U.S. Composite Corporation, the figure for 20X2 is
Total current assets 761
Current ratio 1.57
Total current liabilities 486
If a firm is having financial difficulty, it may not be able to pay its bills (accounts payable)
on time or it may need to extend its bank credit (notes payable). As a consequence, current
liabilities may rise faster than current assets and the current ratio may fall. This may be the
first sign of financial trouble. Of course, a firm’s current ratio should be calculated over sev-
eral years for historical perspective, and it should be compared to the current ratios of other
firms with similar operating activities.
Quick Ratio The quick ratio is computed by subtracting inventories from current assets
and dividing the difference (called quick assets) by current liabilities:
Quick assets 492
Quick ratio 1.01
Total current liabilities 486
Quick assets are those current assets that are quickly convertible into cash. Inventories are
the least liquid current assets. Many financial analysts believe it is important to determine
a firm’s ability to pay off current liabilities without relying on the sale of inventories.
Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill 41
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
34 Part I Overview
Activity
Ratios of activity are constructed to measure how effectively the firm’s assets are being
managed. The level of a firm’s investment in assets depends on many factors. For example,
Toys ’R Us might have a large stock of toys at the peak of the Christmas season; yet that
same inventory in January would be undesirable. How can the appropriate level of invest-
ment in assets be measured? One logical starting point is to compare assets with sales for
the year to arrive at turnover. The idea is to find out how effectively assets are used to gen-
erate sales.
Total Asset Turnover The total asset turnover ratio is determined by dividing total oper-
ating revenues for the accounting period by the average of total assets. The total asset
turnover ratio for the U.S. Composite Corporation for 20X2 is
Total operating revenues 2,262
Total asset turnover8 1.25
Total assets 冠average冡 1,810.5
1,879 1,742
Average total assets 1,810.5
2
This ratio is intended to indicate how effectively a firm is using all of its assets. If the asset
turnover ratio is high, the firm is presumably using its assets effectively in generating sales.
If the ratio is low, the firm is not using its assets to their capacity and must either increase
sales or dispose of some of the assets. One problem in interpreting this ratio is that it is max-
imized by using older assets because their accounting value is lower than newer assets.
Also, firms with relatively small investments in fixed assets, such as retail and wholesale
trade firms, tend to have high ratios of total asset turnover when compared with firms that
require a large investment in fixed assets, such as manufacturing firms.
Receivables Turnover The ratio of receivables turnover is calculated by dividing sales by
average receivables during the accounting period. If the number of days in the year (365) is
divided by the receivables turnover ratio, the average collection period can be determined.
Net receivables are used for these calculations.9 The receivables turnover ratio and average
collection period for the U.S. Composite Corporation are
Total operating revenues 2,262
Receivables turnover 8.02
Receivables 冠average冡 282
294 270
Average receivables 282
2
Days in period 365
Average collection period 45.5 days
Receivables turnover 8.02
The receivables turnover ratio and the average collection period provide some information
on the success of the firm in managing its investment in accounts receivable. The actual
value of these ratios reflects the firm’s credit policy. If a firm has a liberal credit policy, the
amount of its receivables will be higher than would otherwise be the case. One common
rule of thumb that financial analysts use is that the average collection period of a firm should
not exceed the time allowed for payment in the credit terms by more than 10 days.
8
Notice that we use an average of total assets in our calculation of total asset turnover. Many financial analysts
use the end of period total asset amount for simplicity.
9
Net receivables are determined after an allowance for potential bad debts.
42 Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
Inventory Turnover The ratio of inventory turnover is calculated by dividing the cost of
goods sold by average inventory. Because inventory is always stated in terms of historical cost,
it must be divided by cost of goods sold instead of sales (sales include a margin for profit and
are not commensurate with inventory). The number of days in the year divided by the ratio of
inventory turnover yields the ratio of days in inventory. The ratio of days in inventory is the
number of days it takes to get goods produced and sold; it is called shelf life for retail and
wholesale trade firms. The inventory ratios for the U.S. Composite Corporation are
Cost of goods sold 1,655
Inventory turnover 6.03
Inventory 冠average冡 274.5
269 280
Average inventory 274.5
2
Days in period 365
Days in inventory 60.5 days
Inventory turnover 6.03
The inventory ratios measure how quickly inventory is produced and sold. They are signif-
icantly affected by the production technology of goods being manufactured. It takes longer
to produce a gas turbine engine than a loaf of bread. The ratios also are affected by the per-
ishability of the finished goods. A large increase in the ratio of days in inventory could sug-
gest an ominously high inventory of unsold finished goods or a change in the firm’s prod-
uct mix to goods with longer production periods.
The method of inventory valuation can materially affect the computed inventory ratios.
Thus, financial analysts should be aware of the different inventory valuation methods and
how they might affect the ratios.
Financial Leverage
Financial leverage is related to the extent to which a firm relies on debt financing rather than
equity. Measures of financial leverage are tools in determining the probability that the firm
will default on its debt contracts. The more debt a firm has, the more likely it is that the firm
will become unable to fulfill its contractual obligations. In other words, too much debt can
lead to a higher probability of insolvency and financial distress.
On the positive side, debt is an important form of financing, and provides a significant
tax advantage because interest payments are tax deductible. If a firm uses debt, creditors
and equity investors may have conflicts of interest. Creditors may want the firm to invest in
less risky ventures than those the equity investors prefer.
Debt Ratio The debt ratio is calculated by dividing total debt by total assets. We can also
use several other ways to express the extent to which a firm uses debt, such as the debt-to-
equity ratio and the equity multiplier (that is, total assets divided by equity). The debt ra-
tios for the U.S. Composite Corporation for 20X2 are
Total debt 1,074
Debt ratio 0.57
Total assets 1,879
Total debt 1,074
Debt-to-equity ratio 1.33
Total equity 805
Total assets 1,879
Equity multiplier 2.33
Total equity 805
Debt ratios provide information about protection of creditors from insolvency and the abil-
ity of firms to obtain additional financing for potentially attractive investment opportunities.
However, debt is carried on the balance sheet simply as the unpaid balance. Consequently,
Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill 43
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
36 Part I Overview
no adjustment is made for the current level of interest rates (which may be higher or lower
than when the debt was originally issued) or risk. Thus, the accounting value of debt may
differ substantially from its market value. Some forms of debt may not appear on the balance
sheet at all, such as pension liabilities or lease obligations.
Interest Coverage The ratio of interest coverage is calculated by dividing earnings (be-
fore interest and taxes) by interest. This ratio emphasizes the ability of the firm to generate
enough income to cover interest expense. This ratio for the U.S. Composite Corporation is
Earnings before interest and taxes 219
Interest coverage 4.5
Interest expense 49
Interest expense is an obstacle that a firm must surmount if it is to avoid default. The ratio
of interest coverage is directly connected to the ability of the firm to pay interest. However,
it would probably make sense to add depreciation to income in computing this ratio and to
include other financing expenses, such as payments of principal and lease payments.
A large debt burden is a problem only if the firm’s cash flow is insufficient to make the
required debt service payments. This is related to the uncertainty of future cash flows. Firms
with predictable cash flows are frequently said to have more debt capacity than firms with
high, uncertain cash flows. Therefore, it makes sense to compute the variability of the firm’s
cash flows. One possible way to do this is to calculate the standard deviation of cash flows
relative to the average cash flow.
Profitability
One of the most difficult attributes of a firm to conceptualize and to measure is profitabil-
ity. In a general sense, accounting profits are the difference between revenues and costs. Un-
fortunately, there is no completely unambiguous way to know when a firm is profitable. At
best, a financial analyst can measure current or past accounting profitability. Many business
opportunities, however, involve sacrificing current profits for future profits. For example,
all new products require large start-up costs and, as a consequence, produce low initial prof-
its. Thus, current profits can be a poor reflection of true future profitability. Another prob-
lem with accounting-based measures of profitability is that they ignore risk. It would be
false to conclude that two firms with identical current profits were equally profitable if the
risk of one was greater than the other.
The most important conceptual problem with accounting measures of profitability is
they do not give us a benchmark for making comparisons. In general, a firm is profitable in
the economic sense only if its profitability is greater than investors can achieve on their own
in the capital markets.
Profit Margin Profit margins are computed by dividing profits by total operating revenue
and thus they express profits as a percentage of total operating revenue. The most impor-
tant margin is the net profit margin. The net profit margin for the U.S. Composite Corpora-
tion is
Net income 86
Net profit margin 0.038 冠3.8%冡
Total operating revenue 2,262
Earnings before interest and taxes 219
Gross profit margin 0.097 冠9.7%冡
Total operating revenues 2,262
In general, profit margins reflect the firm’s ability to produce a product or service at a low cost
or a high price. Profit margins are not direct measures of profitability because they are based
on total operating revenue, not on the investment made in assets by the firm or the equity in-
vestors. Trade firms tend to have low margins and service firms tend to have high margins.
44 Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
Return on Assets One common measure of managerial performance is the ratio of income
to average total assets, both before tax and after tax. These ratios for the U.S. Composite
Corporation for 20X2 are
Net income 86
Net return on assets 0.0475 冠4.75%冡
Average total assets 1,810.5
Earnings before interest and taxes 219
Gross return on assets 0.121 冠12.1%冡
Average total assets 1,810.5
One of the most interesting aspects of return on assets (ROA) is how some financial ratios
can be linked together to compute ROA. One implication of this is usually referred to as the
DuPont system of financial control. This system highlights the fact that ROA can be ex-
pressed in terms of the profit margin and asset turnover. The basic components of the sys-
tem are as follows:
ROA Profit margin Asset turnover
Net income Total operating revenue
ROA (net)
Total operating revenue Average total assets
0.0475 0.038 1.25
Earnings before interest and taxes Total operating revenue
ROA (gross)
Total operating revenue Average total assets
0.121 0.097 1.25
Firms can increase ROA by increasing profit margins or asset turnover. Of course, compe-
tition limits their ability to do so simultaneously. Thus, firms tend to face a trade-off be-
tween turnover and margin. In retail trade, for example, mail-order outfits such as L. L.
Bean have low margins and high turnover, whereas high-quality jewelry stores such as
Tiffany’s have high margins and low turnover.
It is often useful to describe financial strategies in terms of margins and turnover. Suppose
a firm selling pneumatic equipment is thinking about providing customers with more liberal
credit terms. This will probably decrease asset turnover (because receivables would increase
more than sales). Thus, the margins will have to go up to keep ROA from falling.
Return on Equity This ratio (ROE) is defined as net income (after interest and taxes) di-
vided by average common stockholders’ equity, which for the U.S. Composite Corporation is
Net income 86
ROE 0.112 冠11.27%冡
Average stockholders' equity 765
805 725
Average stockholders' equity 765
2
The most important difference between ROA and ROE is due to financial leverage. To see
this, consider the following breakdown of ROE:
ROE Profit margin Asset turnover Equity multiplier
Total operating Average
Net income revenue total assets
Total operating Average total Average stockholders'
revenue assets equity
0.112 0.038 1.25 2.36
From the preceding numbers, it would appear that financial leverage always magnifies
ROE. Actually, this occurs only when ROA (gross) is greater than the interest rate on debt.
Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill 45
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
38 Part I Overview
Payout Ratio The payout ratio is the proportion of net income paid out in cash dividends.
For the U.S. Composite Corporation
Cash dividends 43
Payout ratio 0.5
Net income 86
The retention ratio for the U.S. Composite Corporation is
Retained earnings 43
Retention ratio 0.5
Net income 86
Retained earnings Net income Dividends
P/E Ratios
2000
As can be seen, some firms have high P/E ratios (Sony, for example) and some firms have
low ones (General Motors).
Dividend Yield The dividend yield is calculated by annualizing the last observed dividend
payment of a firm and dividing by the current market price:
Dividend per share
Dividend yield
Market price per share
The dividend yields for several large firms in the United States and Japan are:
Dividend Yield (%)
2000
United States Japan
AT&T 0.9 Nippon Telegraph & Telephone 0.4
General Motors 2.0 Toyota Motor 0.5
Hewlett Packard 0.6 Sony 0.3
Dividend yields are related to the market’s perception of future growth prospects for firms.
Firms with high growth prospects will generally have lower dividend yields.
Market-to-Book (M/B) Value and the Q ratio The market-to-book value ratio is calcu-
lated by dividing the market price per share by the book value per share.
The market-to-book ratios of several of the largest firms in the United States and
Japan are:
Market-to-Book Ratios
2000
There is another ratio, called Tobin’s Q, that is very much like the M/B ratio.10 Tobin’s Q
ratio divides the market value of all of the firm’s debt plus equity by the replacement value
of the firm’s assets. The Q ratios for several firms are:
Q Ratio11
High Qs Coca-Cola 4.2
IBM 4.2
Low Qs National Steel 0.53
U.S. Steel 0.61
10
Kee H. Chung and Stephen W. Pruitt, “A Simple Approximation of Tobin’s Q,” Financial Management
Vol 23, No. 3 (Autumn 1994).
11
E. B. Lindberg and S. Ross, “Tobin’s Q and Industrial Organization,” Journal of Business 54 (January 1981).
Ross−Westerfield−Jaffe: I. Overview 2. Accounting Statements © The McGraw−Hill 47
Corporate Finance, Sixth and Cash Flow Companies, 2002
Edition
40 Part I Overview
The Q ratio differs from the M/B ratio in that the Q ratio uses market value of the debt
plus equity. It also uses the replacement value of all assets and not the historical cost
value.
It should be obvious that if a firm has a Q ratio above 1 it has an incentive to in-
vest that is probably greater than a firm with a Q ratio below 1. Firms with high Q ra-
tios tend to be those firms with attractive investment opportunities or a significant com-
petitive advantage.