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Unit-4 E-Commerce (PDF - Io) - 1
Unit-4 E-Commerce (PDF - Io) - 1
Credit Card
Payment using credit card is one of most common mode of electronic payment.
Credit card is small plastic card with a unique number attached with an account.
It has also a magnetic strip embedded in it which is used to read credit card via
card readers. When a customer purchases a product via credit card, credit card
issuer bank pays on behalf of the customer and customer has a certain time
period after which he/she can pay the credit card bill. It is usually credit card
monthly payment cycle. Following are the actors in the credit card system.
The card holder - Customer
The merchant - seller of product who can accept credit card payments.
The card issuer bank - card holder's bank
The acquirer bank - the merchant's bank
The card brand - for example , visa or mastercard.
Debit Card
Debit card, like credit card is a small plastic card with a unique number mapped
with the bank account number. It is required to have a bank account before
getting a debit card from the bank. The major difference between debit card and
credit card is that in case of payment through debit card, amount gets deducted
from card's bank account immediately and there should be sufficient balance in
bank account for the transaction to get completed. Whereas in case of credit
card there is no such compulsion.
Debit cards free customer to carry cash, cheques and even merchants accepts
debit card more readily. Having restriction on amount being in bank account
also helps customer to keep a check on his/her spending.
Smart Card
Smart card is again similar to credit card and debit card in appearance but it has a
small microprocessor chip embedded in it. It has the capacity to store customer
work related/personal information. Smart card is also used to store money which is
reduced as per usage. The microprocessor chip is loaded with the relevant
information and periodically recharged. In addition to these pieces of information,
systems have been developed to store cash onto the chip. The money on the card
is saved in an encrypted form and is protected by a password to ensure the security
of the smart card solution. In order to pay via smart card it is necessary to introduce
the card into a hardware terminal. The device requires a special key from the
issuing bank to start a money transfer in either direction.
E-Money
E-Money transactions refers to situation where payment is done over the
network and amount gets transferred from one financial body to another
financial body without any involvement of a middleman. E-money transactions
are faster, convenient and saves a lot of time.
Online payments done via credit card, debit card or smart card are examples of
e-money transactions. Another popular example is e-cash. In case of e-cash,
both customer and merchant both have to sign up with the bank or company
issuing e-cash.
E-cash
Similar to regular cash, e-cash enables transactions between customers without the
need for banks or other third parties. When used, e-cash is transferred directly and
immediately to the participating merchants and vending machines. Electronic cash
is a secure and convenient alternative to bills and coins. This payment system
complements credit, debit, and charge cards and adds additional convenience and
control to everyday customer cash transactions. E-cash usually operates on a
smart card, which includes an embedded microprocessor chip. The microprocessor
chip stores cash value and the security features that make electronic transactions
secure. Mondex, a subsidiary of MasterCard (Mondex Canada Association) is a
good example of e-cash.
E-cash is transferred directly from the customer's desktop to the merchant's
site. Therefore, e-cash transactions usually require no remote authorization or
personal identification number (PIN) codes at the point of sale.
How a typical e-cash system works: A customer or merchant signs up with one of
the participating banks or financial institutions. The customer receives specific
software to install on his or her computer. The software allows the customer to
download “electronic coins” to his or her desktop. The software manages the
electronic coins. The initial purchase of coins is charged against the customer's
bank account or against a credit card. When buying goods or services from a web
site that accepts e-cash, the customer simply clicks the “Pay with e-cash” button.
The merchant's software generates a payment request, describing the item(s)
purchased, price, and the time and date. The customer can then accept or reject
this request. When the customer accepts the payment request, the software
residing on the customer's desktop subtracts the payment amount from the balance
and creates a payment that is sent to the bank or the financial institution of the
merchant, and then is deposited to the merchant's account. The attractive feature of
the entire process is its turnaround time which is a few seconds. The merchant is
notified and in turn ships the goods.