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Modufurn Sip of 2020 PDF
Modufurn Sip of 2020 PDF
Modufurn Sip of 2020 PDF
ON
MODUFURN ENTERPRISE P.TLD
Prepared By
Thakur Utsav (240)
Vaghasiya Smit (247)
Dodiya Rahul (265)
Guided By
Dr. Herpreet Kaur
General Information
• Mr. Mahipal Mangilal Mistry, the name of the original owner established
Modufurn Enterprise P.Ltd In the year of 2013. The company is presently in the
hands of Mahipal Mistry, for the past 7 years.
• The company was acquired by the in 2013, by Mahipal Mangilal Mistry of the
Mistry family. This Company Make All Types of Furniture Then gradually
company extend its operations including new product like Kitchen, Hotel, Bed,
Office Furniture etc.
Marketing Department
• List of Products
• Exchange Process
• 7Ps of Marketing
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical Evidence
Marketing Department
• Marketing Information System:
1. Digital Surveys
• Consumer Preference
• Brand Loyalty
• Target Customers
Step – 1 Understand Who’s Buying Your Furniture and Meet Them Where They are
Step – 2 Make Your Website as Gorgeous as Your Furniture
Step – 3 Close (More) Furniture Sales
Step – 4 Manage Your Furniture Business, Not a Furniture Database
Marketing Department
• Consumer Buying Behaviour
• Market Segments:
• Product Life - cycle:
• Distribution Strategies
1. Direct Distribution
2. Indirect Distribution:
3. Intensive Distribution:
4. Exclusive Distribution:
5.Selective Distribution:
• Advertising Strategies
Finance Department
• Financial Information
1. Revenue budgeting
2. Working capital management
3. Working capital cycle
4. Fund Flow Statement
• P&L Account
• 3.3 Financial Statement
• Balance Sheet
• Common income size Statement
• Comparative income Statement
Finance Department
• Trade Analysis
• Ratio Analysis
1. Gross Profit
2. Gross Profit Ratio
3. Net Profit Ratio
4. Return on Capital Employed Ratio
5. Liquid Ratio
6. Acid Test Ratio
7. Proprietary Ratio
8. Return on Share Holder’s Fund Operating Ratio
9. Stock Turnover
10. Current Ratio
Human Resource Department
• Recruitment procedure
1. Recruitment through agencies or Online
2. Processing of applications
3. Interview
4. Salary Offer
5. Application Forms
6. Appointment letter
• Selection procedure
1. Primary Interview
2. Reference check
3. Fixed Wages
4. Appointment
Human Resource Department
• No of employees
• Attendance maintenance
• Training Given
• Leave Rule
• Employee safety mechanism
• Promotion transfer rules
• Transfer policy
• Specific HR Policies
Human Resource Department
• Performance appraisal
• Set Organisational Goals
• Defining Performance Targets
• Performance Reviews
• Feedback
• Introduction
• Organization Structure
1. General Manager
2. Production Manager
3. Officer
4. Peon
Production Department