U.S HPP & Beverages: Still Weak To Start The Year

6 February 2024
U.S. Household & Personal Products; U.S. Beverages/Snacks

U.S HPP & Beverages: Still weak to start the year
Today's report is based on updated US scanner data, for the four-week period ending
Callum Elliott, CFA, ACA
+44 207 170 0502 1/27/24.
callum.elliott@bernstein.com
After a miserable ending to 2023 [link], Staples newsflow in 2024 has been more positive,
Mike McCormick, CFA with companies generally reporting robust 4Q revenue trends (albeit in many instances
+1 212 969 6195
michael.mccormick@bernstein.com
inflated by Argentina hyperinflation), and guidance for FY24 generally meeting/beating
expectations so far. As such, Staples companies on average have performed only slightly
Michal Kozuchowski behind a resurgent market YTD. Today's US Scanner data is unlikely to help our coverage
+1 212 823 2757 companies, however, with January data suggesting that we’ve started 2024 as we ended
michal.kozuchowski@bernstein.com 2023: poorly. Beverages see further sequential deterioration in growth, now at only +1.1%
for the latest four weeks. Snacking improves slightly vs. December, but the bar was very
low and growth is still only 0.0% for the four weeks. HPP is the best of a bad bunch, with
growth improving to +1.9% for the four weeks, albeit that volumes are still negative. The
Snack category has had a particularly weak December, with sales growth going negative
for the first time in a long time, as volumes continue to see deterioration despite reduced
price-mix. In Beverages, CSDs also showed sequential deterioration (+1.8% sales growth)
with volumes declining sequentially to -1.9% for the four-week period despite price-mix
continuing to roll.
At a company level, our main call out remains on PEP, with the data showing further
deterioration of trends at the start of the year, with PEP sales growth still firmly in negative
territory (-1.5%), driven by a quite stark market share loss of 95bps. These weak numbers
are likely to intensify fears of the need for a cut to PEP FY24 guidance, when the company
reports on Friday this week.
In terms of some other key controversies we track, in U.S. HPP: 1) Category sales growth
was +1.9% in the latest quadweek, driven by price/mix of +2.1% and volumes of -0.2%. 2)
Private Label gained market share this period up 43bps YoY to 19.3%. 3) CL lost the most
share at -81bps, though this level of share loss is an improvement from mid-2023 where
share losses were more than 100bps YoY. 4) PG continues to be the only HPP company
under our coverage to gain share for several months running at this point with +35bps
market share gain and +4.5% sales growth in the latest period.
In U.S. Beverages & Snacks: 1) Sales of U.S. Beverages increased +1.1% YoY and sales of
Snacks were flat YoY. 2) Private Label lost modest share in Beverages (-7bps) and gained
in Snacks (+38 bps). 3) CSD price/mix stepped up sequentially to +6.3% (vs. +5.3% last
month), however volumetric declines steepened to -3.4% YoY (vs. -1.9% last month). KO
saw the only modest share gain in Beverages, up +8bps YoY with sales up +1.7%.
See the Disclosure Appendix of this report for required disclosures, analyst certifications and other www.bernsteinresearch.com
important information. Alternatively, visit our Global Research Disclosure Website.
First Published: 06 Feb 2024 17:12 UTC Completion Date: 06 Feb 2024 17:12 UTC
For the exclusive use of Joyce Belen (joyce.belen@spglobal.com) at S&P Global Market Intelligence Inc.
Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com 6 February 2024
BERNSTEIN
5 Feb 2024 TTM Adjusted EPS Adjusted P/E (x)
Closing Price Rel.
Ticker Rating Price Target Perf. 2023A 2024E 2025E 2023A 2024E 2025E
CLX M USD 154.42 162.00 (18.3)% USD 5.11 6.09 6.76 30.2 25.3 22.8
KO O USD 60.04 64.00 (19.7)% USD 2.48 2.69 2.74 24.2 22.3 21.9
CL M USD 84.09 96.00 (5.6)% USD 3.24 3.53 3.97 26.0 23.8 21.2
KMB M USD 120.98 118.00 (26.7)% USD 6.57 6.92 7.32 18.4 17.5 16.5
MNST O USD 55.12 66.00 (12.3)% USD 1.12 1.58 1.86 49.3 34.8 29.6
PEP M USD 170.92 180.00 (20.0)% USD 6.79 7.58 8.20 25.2 22.5 20.8
PG M USD 158.21 165.00 (7.6)% USD 5.90 6.63 7.13 26.8 23.9 22.2
KDP O USD 31.04 37.00 (31.4)% USD 1.68 1.78 1.95 18.5 17.5 15.9
SPX 4,942.81 -- -- -- -- -- --
O - Outperform, M - Market-Perform, U - Underperform, NR - Not Rated, CS - Coverage Suspended
KO, MNST, PEP, KDP base year is 2022;
Source: Bloomberg, Bernstein estimates and analysis.
INVESTMENT IMPLICATIONS
Within our U.S. Household and Personal Products coverage, we rate Procter & Gamble, Estée Lauder, Colgate, Clorox, and
Kimberly-Clark Market-Perform.
Within our U.S. Beverages & Snacks coverage, we rate Keurig Dr Pepper, The Coca-Cola Company and Monster Outperform.
We rate PepsiCo Market-Perform.
U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 2
DETAILS
EXHIBIT 1: Price/mix has continued to decelerate from July peaks on a stacked basis, however Snacks and HPP saw
a slight uptick in pricing (stacked) in January
Stacked Pricing vs 2019 in U.S. Measured Channel

Total HPP Category Total Beverages Category Total Snacks Category
40.0%
30.0%
20.0%
10.0%
0.0%
Source: NielsenIQ, Bernstein analysis
COMPANY SUMMARIES
EXHIBIT 2: All HPP companies other than PG (+35bps market share, +4.5% sales growth) lost share in the latest
quadweek: CLX (-66bps market share, -2.4% sales growth), CL (-81bps, -2.2%) and KMB (-60 bps, +1.2%).
Quadweek Last Twelve Weeks
Company Participating Market Share Company Participating
Sales Category Sales Difference Change Sales Category Sales Difference
PG 4.5% 3.6% 0.9% 35 4.5% 3.8% 0.7%

CL (2.2%) 3.6% (5.7%) (81) 1.9% 6.5% (4.6%)
CLX (2.4%) 1.4% (3.8%) (66) (2.2%) 3.3% (5.5%)
KMB 1.2% 3.8% (2.7%) (60) 0.7% 3.2% (2.5%)
Average 0.3% 3.1% (2.8%) 1.2% 4.2% (3.0%)
EXHIBIT 3: Most Beverages companies under our coverage lost share this month. MNST led share loss, down
-347bps (-117bps ex-Bang), followed by PEP (-95bps market share, -1.5% sales growth), KDP Beverage (-18bps
market share, -0.8% sales growth). KO was the sole share gainer (+8bps market share, +1.7% sales growth)
Quadweek Last Twelve Weeks
Company Participating Market Share Company Participating
Sales Category Sales Difference Change Sales Category Sales Difference
KO 1.7% 1.4% 0.3% 8 2.4% 1.9% 0.6%

PEP (1.5%) 1.8% (3.2%) (95) (0.6%) 2.6% (3.2%)
MNST (5.3%) 2.4% (7.6%) (347) (1.5%) 5.6% (7.1%)
KDP (0.8%) 0.2% (1.0%) (18) (0.6%) 0.0% (0.6%)
Average (1.4%) 1.5% (2.9%) (0.1%) 2.5% (2.6%)
Note: Monster data includes Bang, including the Year Ago period, which is skewing growth data downwards. Ex. Bang MNST growth was around -0.7%.
KDP numbers now includes KDP Coffee, not just KDP Beverages
CATEGORY TRENDS
EXHIBIT 4: Within measured channels, Pet Care saw the most growth (+4.6%), followed by Disposable Paper
Products (+4.0%), OTC Healthcare (+3.5%), Toiletries (+2.0%), Cleaning Products (+1.4%), Cosmetics & Skin Care
(+0.7%), and Other Household Care (-0.9%)
4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
Sales ($)
Cleaning Products -3.5% 1.1% 2.1% 3.2% 2.0% 2.5% 4.1% 3.9% 7.3% 5.6% 5.3% 6.0% 6.2% 6.8% 5.4% 7.6% 7.6% 4.2% 4.3% 3.2% 1.7% 4.8% 3.9% 1.4%
Cosmetics & Skincare 0.0% 6.8% 0.8% 2.4% 4.6% 10% 9.2% 7.7% 6.3% 8.8% 15.7% 14.4% 8.0% 9.6% 5.1% 6.2% 8.4% 9.0% 6.8% 3.9% 2.1% 4.4% 5.4% 0.7%
Disposable Paper Products 3.9% 9.4% 10.0% 6.7% 0.9% 0.5% -0.1% -1.6% 10.4% 11.1% 7.2% 8.7% 6.9% 9.0% 6.6% 6.6% 7.4% 7.4% 7.8% 5.1% 3.8% 3.0% 2.9% 4.0%
OTC Healthcare 2.2% 8.4% 8.6% 7.4% -0.8% -5.6% -0.1% 4.7% 8.4% -5.4% -15.8% 7.4% 6.9% 2.5% -1.6% -2.0% -4.4% -3.5% 1.7% 3.0% -1.7% -4.5% -0.9% 3.5%
Pet Care 11.6% 13.3% 14.3% 14.9% 16.1% 16.3% 17.1% 15.2% 17.0% 16.9% 14.3% 14.1% 12.8% 13.0% 12.4% 11.9% 10.3% 7.6% 6.9% 5.6% 5.1% 4.0% 2.3% 4.6%
Toiletries 1.3% 5.3% 3.9% 2.8% 3.3% 5.3% 6.2% 6.3% 5.6% 7.5% 9.9% 8.9% 5.9% 6.7% 6.9% 5.9% 7.5% 6.6% 6.1% 5.1% 3.4% 5.4% 6.0% 2.0%
Other Household Care -3.7% 2.8% 0.7% 2.5% 1.3% 1.0% 3.5% -0.8% 1.1% 2.0% 0.8% 1.1% -1.3% -0.9% -4.0% -2.1% 0.9% 0.2% 0.6% -3.2% -1.9% -2.2% -3.8% -0.9%
Total HPP Category 0.8% 6.2% 5.0% 5.1% 2.8% 2.3% 4.5% 3.7% 6.4% 4.1% 1.1% 7.0% 4.9% 4.7% 2.2% 2.7% 3.5% 2.8% 3.7% 2.1% 0.9% 0.5% 0.6% 1.9%
Volume
Cleaning Products -11.1% -8.5% -7.6% -7.2% -10.2% -11.4% -10.0% -9.6% -5.3% -6.8% -6.6% -6.2% -6.0% -3.9% -3.9% -2.7% -2.2% -3.9% -2.6% -1.8% -3.0% 0.7% 1.1% -0.9%
Cosmetics & Skincare -5.0% 1.8% -5.0% -3.6% -2.6% 0% -0.7% -2.2% -2.5% 0.2% 5.6% 4.5% 0.1% 1.6% -3.0% -1.0% 1.0% 2.3% 1.7% -1.0% -2.6% 0.2% 2.3% -3.9%
Disposable Paper Products -3.1% 1.4% 1.9% -1.7% -5.6% -5.6% -4.4% -7.2% 1.4% 2.7% 1.2% 2.1% 1.3% 2.4% 0.9% 1.7% 2.7% 3.2% 4.1% 2.0% 1.9% 1.9% 1.8% 2.6%
OTC Healthcare -2.5% 3.0% 2.8% 1.5% -5.9% -10.5% -6.8% -2.9% 0.0% -11.6% -19.7% -0.6% -0.2% -3.2% -5.5% -6.3% -8.0% -6.7% -2.2% 0.2% -4.9% -7.1% -4.6% -0.8%
Pet Care -0.4% 0.2% 0.4% -2.0% -1.3% -0.8% -0.1% -1.8% 0.1% 3.1% -1.0% -1.8% -2.2% -2.4% -2.3% -2.0% -0.2% -1.9% -1.3% -1.7% -1.2% -1.3% -2.1% -0.1%
Toiletries -5.3% -2.2% -4.0% -5.5% -5.8% -5.0% -4.6% -4.3% -4.3% -2.2% 0.1% -0.2% -2.8% -2.2% -1.4% -2.5% -0.9% -0.7% -0.1% -1.0% -2.7% -0.3% -0.1% -2.7%
Other Household Care -14.2% -8.1% -9.3% -6.8% -7.6% -8.9% -8.1% -11.5% -7.1% -5.2% -6.4% -6.1% -6.7% -6.2% -9.6% -7.1% -4.8% -4.2% -2.7% -4.8% -2.4% -1.8% -2.4% 1.4%
Total HPP Category -7.2% -2.5% -3.7% -3.9% -6.0% -7.1% -5.7% -6.5% -3.3% -4.3% -6.7% -2.0% -2.9% -3.0% -4.8% -4.1% -2.9% -2.6% -1.0% -1.7% -2.4% -1.9% -1.6% -0.2%
Price/Mix
Cleaning Products 8.6% 10.5% 10.4% 11.2% 13.6% 15.7% 15.7% 14.9% 13.3% 13.4% 12.7% 13.0% 12.9% 11.1% 9.7% 10.5% 10.0% 8.4% 7.1% 5.1% 4.9% 4.0% 2.7% 2.3%
Cosmetics & Skincare 5.3% 4.8% 6.0% 6.3% 7.4% 9.3% 10.0% 10.1% 9.0% 8.6% 9.5% 9.5% 7.9% 7.9% 8.4% 7.3% 7.3% 6.6% 5.0% 5.0% 4.8% 4.3% 3.1% 4.7%
Disposable Paper Products 7.3% 7.8% 7.9% 8.5% 6.9% 6.5% 4.6% 6.1% 8.8% 8.2% 5.9% 6.5% 5.5% 6.4% 5.7% 4.8% 4.6% 4.1% 3.5% 3.0% 1.9% 1.1% 1.1% 1.3%
OTC Healthcare 4.7% 5.2% 5.6% 5.9% 5.5% 5.5% 7.2% 7.9% 8.4% 7.0% 4.8% 8.0% 7.0% 5.9% 4.1% 4.5% 3.9% 3.5% 3.9% 2.8% 3.3% 2.7% 3.9% 4.3%
Pet Care 12.0% 13.0% 13.9% 17.3% 17.6% 17.3% 17.2% 17.3% 16.8% 13.4% 15.5% 16.2% 15.4% 15.7% 15.0% 14.2% 10.4% 9.6% 8.3% 7.5% 6.4% 5.4% 4.5% 4.7%
Toiletries 7.0% 7.7% 8.3% 8.8% 9.7% 10.9% 11.3% 11.1% 10.4% 9.9% 9.8% 9.2% 8.9% 9.1% 8.5% 8.6% 8.5% 7.3% 6.1% 6.2% 6.2% 5.7% 6.1% 4.8%
Other Household Care 12.3% 11.8% 11.0% 10.0% 9.7% 10.8% 12.6% 12.0% 8.9% 7.6% 7.8% 7.7% 5.8% 5.7% 6.2% 5.4% 6.0% 4.6% 3.4% 1.6% 0.5% -0.4% -1.4% -2.3%
Total HPP Category 8.6% 8.9% 9.0% 9.3% 9.4% 10.1% 10.8% 10.9% 10.0% 8.8% 8.4% 9.2% 8.1% 7.9% 7.4% 7.0% 6.7% 5.6% 4.8% 3.8% 3.3% 2.5% 2.2% 2.1%
EXHIBIT 5: Within Beverages, CSDs (+2.6%) grew the fastest, followed by Energy (+2.5%), Other Beverages (+1.0%),
Water (+0.6%), Juices (+0.2%), and RTD Coffee/Tea (-5.1%)
4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
Sales ($)
CSDs 11.0% 12.1% 11.2% 13.4% 13.0% 13.3% 14.2% 15.8% 14.5% 14.0% 14.6% 15.1% 14.0% 14.2% 11.8% 12.4% 11.5% 8.4% 6.5% 3.8% 2.5% 4.2% 3.4% 2.6%
Energy 7.6% 9.1% 6.4% 7.3% 7.6% 10.6% 11.6% 11.0% 8.4% 9.9% 17.0% 13.1% 10.4% 12.5% 12.6% 14.6% 13.4% 12.3% 10.0% 8.0% 7.3% 9.1% 8.6% 2.5%
Juices 4.7% 5.9% 4.3% 7.1% 7.0% 4.8% 6.4% 7.2% 7.1% 6.4% 3.2% 5.9% 5.3% 5.1% 3.3% 3.2% 2.0% 0.4% 0.8% -1.3% -1.7% -1.6% -2.4% 0.2%
RTD Tea & Coffee 1.1% 4.0% 3.6% 6.6% 9.5% 11.8% 10.7% 11.2% 8.8% 9.0% 10.2% 9.1% 6.9% 8.1% 4.6% 3.9% 2.3% 1.1% 0.9% -0.7% -1.4% 0.8% -0.8% -5.1%
Water 9.2% 14.6% 10.2% 13.6% 13.0% 10.2% 12.3% 11.6% 12.0% 12.4% 11.4% 11.6% 8.1% 11.1% 3.4% 3.6% 4.8% 3.9% 6% 0.4% 2.3% 3.0% 1.2% 0.6%
Other Beverages 8.5% 11.5% 10.4% 13.1% 12.0% 10.2% 10.8% 11.1% 12.0% 11.8% 7.8% 9.0% 8.1% 7.9% 3.9% 2.3% 2.5% 2.8% 4.1% 2.4% 1.6% 0.6% 0.3% 1.0%
Total Beverages Category 8.1% 10.6% 8.8% 11.3% 11.1% 10.4% 11.4% 11.8% 11.3% 11.3% 10.7% 11.1% 9.5% 10.2% 6.9% 6.7% 6.3% 5.1% 5.1% 2.5% 2.1% 2.7% 1.8% 1.1%
Volume
CSDs -1.4% -2.9% -2.3% -0.7% -1.9% -2.4% -2.9% -0.8% -1.4% -2.0% -2.0% -3.3% -4.1% -2.5% -3.6% -3.9% -2.9% -3.8% -2.6% -3.5% -4.5% -1.4% -1.9% -3.4%
Energy 8.0% 9.5% 6.7% 7.4% 6.9% 9.6% 8.7% 8.6% 4.6% 5.6% 12.8% 8.8% 6.0% 8.5% 8.3% 10.0% 9.0% 9.1% 8.5% 9.0% 8.0% 9.7% 9.3% 2.1%
Juices -5.0% -4.6% -6.8% -4.7% -4.7% -6.5% -4.8% -4.2% -4.6% -5.2% -8.5% -5.9% -5.9% -5.4% -6.8% -6.0% -6.3% -6.8% -6% -7.9% -7.7% -7.4% -7.9% -4.2%
RTD Tea & Coffee -4.6% -3.0% -4.4% -0.8% 2.6% 3.6% 3.7% 2.8% 0.6% 2.1% 0.5% -0.4% -2.1% -0.6% -3.7% -4.2% -5.5% -6.4% -5.3% -5.6% -5.1% -2.3% -4.0% -6.7%
Water -1.7% 1.5% -2.3% -0.2% -1.2% -3.6% -1.4% -2.9% -2.0% -1.7% -3.4% -2.5% -4.3% 0.8% -4.3% -4.1% -1.9% -1.2% 2% -3.6% -0.8% 0.4% -0.9% -0.5%
Other Beverages -4.2% -2.8% -3.6% -0.5% -1.2% -2.6% -2.5% -2.0% -0.6% -0.4% -3.0% -1.8% -1.4% -0.5% -3.2% -4.1% -2.6% -1.3% 1% -1.7% -2.5% -2.4% -2.4% -1.2%
Total Beverages Category -1.7% -0.8% -2.2% 0.0% -0.5% -1.3% -0.8% -0.4% -0.8% -0.8% -1.4% -1.4% -2.1% -0.2% -2.4% -2.5% -1.8% -1.6% -0.2% -2.0% -2.2% -0.8% -1.4% -1.9%
Price/Mix
CSDs 12.6% 15.4% 13.8% 14.1% 15.1% 16.1% 17.5% 16.7% 16.2% 16.3% 17.0% 19.0% 18.8% 17.1% 16.0% 16.9% 14.9% 12.7% 9.3% 7.5% 7.3% 5.7% 5.3% 6.3%
Energy -0.3% -0.3% -0.3% -0.1% 0.7% 0.9% 2.7% 2.2% 3.6% 4.1% 3.7% 4.0% 4.2% 3.7% 3.9% 4.2% 4.1% 2.9% 1.4% -0.9% -0.7% -0.6% -0.6% 0.4%
Juices 10.2% 11.1% 11.9% 12.4% 12.2% 12.1% 11.7% 11.9% 12.3% 12.3% 12.8% 12.6% 12.0% 11.1% 10.8% 9.8% 8.9% 7.6% 7.0% 7.2% 6.5% 6.3% 5.9% 4.6%
RTD Tea & Coffee 6.0% 7.3% 8.4% 7.5% 6.7% 7.9% 6.7% 8.1% 8.1% 6.8% 9.7% 9.6% 9.2% 8.8% 8.6% 8.5% 8.2% 8.0% 6.6% 5.2% 3.9% 3.2% 3.3% 1.7%
Water 11.1% 12.9% 12.8% 13.8% 14.3% 14.4% 14.0% 14.9% 14.3% 14.4% 15.4% 14.5% 12.9% 10.2% 8.1% 8.0% 6.8% 5.2% 4.1% 4.1% 3.1% 2.5% 2.1% 1.1%
Other Beverages 13.2% 14.7% 14.5% 13.6% 13.3% 13.1% 13.7% 13.4% 12.7% 12.2% 11.1% 11.0% 9.7% 8.4% 7.3% 6.6% 5.3% 4.1% 3.3% 4.1% 4.2% 3.1% 2.7% 2.2%
Total Beverages Category 9.9% 11.5% 11.3% 11.3% 11.6% 11.9% 12.4% 12.3% 12.3% 12.2% 12.3% 12.6% 11.9% 10.5% 9.5% 9.5% 8.3% 6.8% 5.3% 4.6% 4.4% 3.6% 3.3% 3.1%
EXHIBIT 6: Within Snacks, Dips grew fastest (+2.3%), followed by Other Snacks (+0.8%), Cereal (+0.5%), Savory
Snacks (+0.2%), and Snack Bars (-5.6%)
4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
Sales ($)
Cereal 6.9% 7.9% 12.6% 13.9% 15.2% 14.9% 15.5% 16.0% 16.1% 17.1% 9.4% 11.6% 11.5% 10.2% 9.6% 6.7% 4.7% 3.0% 1.2% -0.7% -1.8% -1.0% -2.3% 0.5%
Dips 6.0% 4.4% 6.1% 8.1% 9.7% 9.6% 10.2% 8.6% 8.5% 6.9% 7.5% 6.9% 5.9% 4.7% 6.7% 3.5% 2.6% 1% 1.0% -0.4% -0.7% -0.2% -2.8% 2.3%
Savory Snacks 9.4% 9.5% 11.3% 12.0% 13.1% 14.6% 15.6% 11.6% 9.5% 11.6% 10.7% 9.7% 11.0% 10.3% 10.2% 6.9% 5.9% 4.3% 3.3% 1.2% 1.5% 1.3% -0.9% 0.2%
Snack Bars 12.9% 11.5% 8.6% 6.0% 6.6% 9.7% 11.1% 10.2% 9.0% 10.4% 11.4% 11% 9.3% 8.5% 9.9% 8.9% 7.6% 6% 4.4% 2.3% 2.7% 2.2% 0.1% -5.6%
Other Snacks 11.5% 10.0% 9.4% 8.6% 9.4% 12.1% 15.9% 14.1% 13.4% 14.9% 9.1% 11.5% 11.4% 7.5% 7.9% 6.0% 4.9% 3.2% 2.4% -0.2% 1.3% 0.3% -0.9% 0.8%
Total Snacks Category 9.4% 9.1% 10.6% 11.0% 12.1% 13.5% 14.8% 12.2% 10.8% 12.3% 10.1% 10.1% 10.6% 9.4% 9.5% 6.7% 5.5% 3.9% 2.9% 0.7% 1.0% 0.8% -1.2% 0.0%
Volume
Cereal -5.2% -4.7% -1.9% -2.2% -2.0% -2.7% -2.9% -2.5% -1.3% -0.5% -6.3% -4.5% -4.8% -4.5% -3.9% -4.8% -4.4% -5.0% -5.4% -6.2% -5.9% -4.6% -5.6% -2.8%
Dips -2.8% -4.1% -5.4% -4.5% -3.4% -4.4% -3.5% -3.6% -3.1% -5.2% -3.7% -3.1% -3.7% -3.7% -1.5% -2.9% -2.2% -4% -2.5% -3.9% -4.0% -3.4% -5.0% 0.6%
Savory Snacks -1.3% -1.8% -3.3% -3.1% -2.3% -1.5% -0.2% -2.0% -2.9% -1.0% -2.0% -2.1% -2.0% -2.6% -1.7% -1.7% -1.7% -2.9% -2.4% -3.6% -2.5% -2.1% -3.7% -1.5%
Snack Bars 3.0% 1.6% -3.6% -6.5% -6.4% -4.6% -3.8% -3.5% -2.6% -0.9% 0.0% -1% -1.4% -2.5% -0.5% 0.2% -0.5% -0.5% -0.3% -1.2% -0.3% -2.7% -5.5% -9.4%
Other Snacks -0.4% -2.5% -3.8% -5.8% -5.0% -3.8% -0.2% -2.4% -2.5% -1.7% -6.0% -1.3% -1.4% -4.2% -2.9% -4.1% -3.0% -3.7% -3.6% -5.4% -2.7% -3.3% -3.6% -0.8%
Total Snacks Category -1.5% -2.2% -3.4% -3.7% -3.0% -2.5% -1.1% -2.3% -2.6% -1.3% -3.1% -2.3% -2.3% -3.1% -2.0% -2.3% -2.2% -3.1% -2.8% -4.0% -2.9% -2.8% -4.2% -2.1%
Price/Mix
Cereal 12.7% 13.2% 14.8% 16.5% 17.6% 18.0% 19.0% 19.0% 17.6% 17.7% 16.8% 16.9% 17.2% 15.5% 14.0% 12.1% 9.5% 8.4% 7.0% 5.9% 4.4% 3.7% 3.5% 3.4%
Dips 9.0% 8.8% 12.1% 13.2% 13.6% 15% 14.1% 12.7% 12.0% 12.7% 11.6% 10.4% 9.9% 8.7% 8.3% 6.7% 4.9% 4.5% 3.7% 3.6% 3.5% 3.3% 2.3% 1.7%
Savory Snacks 10.9% 11.5% 15.1% 15.5% 15.7% 16.3% 15.9% 13.8% 12.7% 12.7% 12.9% 12.1% 13.2% 13.2% 12.1% 8.7% 7.7% 7.4% 5.9% 5.0% 4.1% 3.5% 2.9% 1.7%
Snack Bars 9.6% 9.7% 12.7% 13.4% 13.9% 15.0% 15.5% 14.3% 12.0% 11.4% 11.4% 12.3% 10.9% 11.4% 10.4% 8.7% 8.1% 6.6% 4.7% 3.5% 3.1% 5.1% 5.9% 4.3%
Other Snacks 12.0% 12.8% 13.8% 15.3% 15.2% 16.6% 16.2% 16.9% 16.3% 16.8% 16.1% 12.9% 13.0% 12.3% 11.1% 10.5% 8.2% 7.1% 6.2% 5.5% 4.1% 3.7% 2.8% 1.6%
Total Snacks Category 11.0% 11.5% 14.5% 15.3% 15.6% 16.4% 16.2% 14.9% 13.7% 13.8% 13.6% 12.7% 13.3% 12.9% 11.8% 9.2% 7.8% 7.2% 5.8% 4.9% 4.0% 3.6% 3.1% 2.1%
PRIVATE LABEL TRENDS

EXHIBIT 7: Private Label's market share in U.S. HPP increased slightly to 19.3% in the period, up 43bps year-over-
year.
U.S. HPP Private Label YoY Change in Market Share - 4 Weeks (bps)
100
80
60
40
20
-
(20)
(40)
(60)
(80)
YoY Change in Private Label Market Share in Measured Channels
EXHIBIT 8: Private Label sales outpaced branded sales growth in every category except OTC Healthcare. Cleaning
Products saw the largest relative difference with PL outpacing branded sales by 730bps
YoY Sales Growth 4-Week Private Label
Private Label Change in
Branded Private Market Share Market Share
HPP Category Labels Label Difference 4-week (YoY bps)
Cleaning Products 0.7% 8.1% (7.3%) 9.3% 58

Cosmetics & Skincare 0.2% 6.0% (5.7%) 8.3% 41
Disposable Paper Products 3.0% 6.3% (3.3%) 30.2% 66
OTC Healthcare 3.6% 3.4% 0.2% 24.2% (3)
Pet Care 4.5% 5.1% (0.6%) 15.4% 7
Toiletries 1.9% 2.9% (0.9%) 7.4% 6
Other Household Care (2.2%) 3.3% (5.5%) 23.7% 97
All HPP Categories 1.3% 4.2% (2.8%) 19.3% 43
EXHIBIT 9: Private Label's market share in U.S. Beverages was 14% in the period, losing -7 bps of share year-over-
year
U.S. Beverages Private Label YoY Change in Market Share - 4 Weeks (bps)
180
130
80
30
(20)
(70)
(120)
(170)
(220)
EXHIBIT 10: Private Label market share in Snacks was 11.3% in the past quadweek, up +38 bps YoY.
U.S. Snacks Private Label YoY Change in Market Share - 4 Weeks (bps)
60
40
20
0
(20)
(40)
(60)
(80)
(100)
EXHIBIT 11: Sales growth of branded products were 5% points higher than that of private label products across
Beverages and were 3.9% points lower than PL in Snacks; private label lost -20 bps of aggregate market share this
past quadweek
YoY Sales Growth 4-Week Private Label
Private Label Change in
Branded Private Market Share Market Share
Beverages & Snacks Categories Labels Label Difference 4-week (YoY bps)
CSDs 2.6% 6.6% (3.9%) 0.6% 2

Energy 2.5% (16.0%) 18.5% 0.1% (1)
Juices 0.4% (1.2%) 1.6% 13.1% (19)
RTD Tea & Coffee (5.1%) (5.3%) 0.1% 4.0% (1)
Water (1.0%) 4.5% (5.6%) 30.9% 116
Other Beverages 1.9% (1.3%) 3.2% 26.2% (62)
Total Beverages 1.2% 0.6% 0.6% 14.0% (7)
Cereal (0.2%) 7.5% (7.7%) 9.5% 62

Dips 2.1% 3.2% (1.1%) 20.1% 18
Savory Snacks 0.1% 0.3% (0.2%) 11.4% 2
Snack Bars (6.6%) 14.3% (20.9%) 6.3% 110
Other Snacks (0.3%) 11.4% (11.8%) 10.8% 103
Total Snacks (0.4%) 3.4% (3.9%) 11.3% 38
All Beverages & Snacks 0.6% 1.5% (0.9%) 13.0% 10
EXHIBIT 12: PG Categories- Market Share
U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS
Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

% of LTM 01/01/22 Market Share (Dollar)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 59.7% 59.3% 59.7% 60.1% 59.3% 58.4% 57.9% 57.9% 57.9% 57.6% 57.7% 57.7% 57.7% 57.8% 58.0% 57.9% 57.7% 58.0% 57.3% 57.8% 58.3% 57.9% 58.2% 58.3% 59.2% 58.2% 59.3%
4.4% LAUNDRY DETERGENT UNIT DOSE 85.2% 84.3% 83.8% 84.7% 83.8% 83.5% 83.1% 83.6% 84.1% 83.4% 83.4% 83.3% 83.8% 83.7% 83.3% 83.5% 82.8% 81.8% 81.5% 82.2% 83.0% 83.2% 82.9% 82.5% 83.4% 83.6% 83.4%
3.7% DISH SOAP 65.6% 65.6% 65.9% 65.0% 66.3% 66.3% 67.3% 67.0% 67.0% 66.8% 66.5% 67.3% 66.7% 66.8% 66.0% 67.4% 66.4% 67.1% 67.8% 67.5% 68.3% 68.4% 67.2% 67.4% 68.1% 68.2% 69.1%
2.5% FABRIC SOFTENERS LIQUID 65.9% 63.2% 64.7% 64.4% 61.7% 61.9% 62.5% 62.5% 60.8% 61.0% 62.1% 63.3% 63.4% 65.3% 63.1% 64.7% 64.9% 63.3% 64.5% 65.1% 65.8% 64.7% 65.7% 64.8% 65.4% 65.0% 68.3%
2.7% IN WASH TREATMENTS 59.9% 61.7% 63.9% 63.9% 63.7% 62.7% 61.4% 61.5% 62.5% 62.4% 61.5% 62.1% 62.3% 62.2% 61.6% 62.2% 61.4% 60.4% 59.7% 59.6% 61.6% 61.7% 62.8% 61.9% 62.1% 62.2% 62.7%
2.2% FLOOR CARE 48.0% 46.4% 44.7% 44.1% 43.8% 44.0% 44.1% 43.8% 44.3% 43.8% 44.6% 45.8% 46.3% 47.7% 45.4% 44.4% 45.4% 45.1% 45.6% 46.5% 47.8% 47.5% 46.6% 46.5% 47.3% 47.4% 49.0%
2.2% AUTO DISH DETERGENT CAPSULE/TABLET/POD
69.0% 70.6% 69.6% 70.0% 69.5% 68.5% 68.7% 68.0% 68.1% 67.3% 68.6% 69.3% 67.2% 67.8% 69.2% 68.2% 67.3% 68.0% 68.8% 69.4% 69.1% 68.5% 68.4% 68.0% 69.5% 68.8% 68.9%
1.6% FABRIC SOFTENERs SHEET 72.1% 73.5% 73.5% 73.0% 72.9% 72.1% 72.3% 73.1% 72.7% 71.0% 71.4% 71.3% 72.2% 72.4% 72.1% 72.0% 72.3% 73.1% 73.1% 72.8% 73.4% 73.1% 73.4% 72.6% 72.8% 73.0% 74.3%
1.0% INSTANT ACTION SPRAYS 53.8% 54.5% 56.5% 53.7% 52.8% 52.0% 53.3% 53.8% 55.8% 56.3% 55.9% 56.1% 52.4% 61.4% 56.8% 57.5% 55.1% 56.5% 55.6% 57.5% 60.1% 59.9% 59.6% 58.5% 58.4% 54.0% 59.7%
1.1% LAUNDRY DETERGENT POWDER 75.9% 74.3% 73.9% 73.5% 73.2% 72.7% 71.9% 71.9% 72.0% 72.0% 72.2% 71.9% 72.4% 72.2% 71.4% 71.0% 68.7% 67.5% 67.3% 67.6% 67.6% 67.7% 67.7% 67.9% 67.9% 68.4% 67.9%
1.3% SCENTED OIL PLUG INS 28.2% 28.3% 27.6% 28.4% 28.5% 29.7% 30.8% 30.4% 30.1% 31.8% 30.2% 29.5% 30.5% 32.0% 32.7% 32.7% 32.5% 32.9% 33.7% 34.1% 34.3% 32.7% 33.8% 32.6% 31.2% 33.3% 34.3%
0.7% MULTI PURPOSE CLEANERS REGULAR 20.9% 19.5% 17.6% 16.8% 15.9% 16.0% 16.4% 17.7% 17.7% 17.1% 18.5% 19.8% 18.6% 20.5% 21.2% 19.9% 18.7% 17.7% 17.0% 17.6% 18.6% 18.8% 18.9% 19.0% 19.6% 19.1% 20.7%
0.6% WOOD FURNITURE CLEANERS 57.4% 57.2% 57.1% 56.5% 55.6% 54.5% 55.3% 55.7% 55.1% 55.2% 55.9% 56.3% 55.9% 57.0% 56.0% 56.7% 55.9% 54.9% 54.7% 56.0% 56.9% 57.5% 56.8% 57.0% 56.6% 56.2% 57.5%
0.5% FABRIC REFRESHER 88.0% 88.7% 89.9% 89.1% 88.0% 88.2% 88.0% 87.8% 87.7% 87.2% 87.8% 88.2% 87.9% 87.7% 86.8% 87.4% 87.1% 88.0% 87.4% 86.4% 86.0% 86.4% 85.7% 84.9% 85.7% 85.2% 85.5%
0.5% VENT/CLIP AIR FRESHENER 74.6% 73.8% 74.7% 75.3% 74.0% 74.7% 75.1% 76.8% 75.6% 75.8% 76.5% 76.0% 73.5% 76.5% 74.4% 73.7% 72.8% 72.8% 72.6% 73.2% 76.0% 75.6% 76.0% 76.1% 75.8% 74.4% 76.0%
0.3% AUTO DISH DETERGENT LIQUID/GEL 74.4% 75.7% 75.8% 75.5% 73.4% 73.3% 72.7% 72.9% 74.5% 74.8% 74.5% 74.4% 74.7% 74.8% 75.6% 75.3% 75.4% 75.3% 75.4% 75.1% 74.6% 74.9% 74.5% 74.8% 75.0% 75.4% 74.7%
34.6% Fabric & Home Care 60.0% 59.2% 58.8% 58.7% 58.1% 57.8% 57.8% 57.9% 57.9% 57.6% 58.1% 58.8% 58.9% 59.7% 59.1% 58.7% 58.1% 57.8% 57.6% 58.2% 59.1% 58.7% 58.7% 58.6% 59.3% 59.4% 60.9%
7.0% PAPER TOWELS 44.1% 42.8% 42.3% 42.2% 42.9% 42.2% 42.1% 42.2% 42.3% 42.0% 42.0% 42.5% 42.8% 42.9% 40.6% 40.1% 40.2% 40.5% 40.3% 40.6% 40.4% 40.8% 40.4% 40.8% 41.1% 41.5% 42.2%
7.0% BATH TISSUE 25.9% 25.3% 25.2% 25.9% 26.7% 25.7% 25.6% 24.9% 25.0% 25.0% 25.2% 25.6% 25.6% 25.5% 24.5% 24.8% 25.1% 25.6% 25.1% 25.2% 24.9% 24.9% 24.7% 24.7% 24.9% 25.6% 25.5%
5.6% DISPOSABLE DIAPERS 53.5% 52.9% 52.6% 52.4% 52.4% 52.7% 52.6% 52.9% 52.8% 52.1% 53.2% 52.7% 53.0% 52.3% 51.7% 51.7% 51.2% 51.5% 51.9% 52.0% 51.9% 51.9% 50.9% 50.7% 50.5% 50.6% 51.2%
2.8% SANITARY PAD 67.7% 67.1% 65.7% 66.0% 66.7% 67.7% 67.4% 68.2% 67.7% 67.5% 67.6% 67.8% 68.3% 68.2% 67.8% 68.2% 68.3% 67.8% 67.3% 67.6% 68.5% 68.2% 68.1% 68.3% 68.4% 68.7% 69.2%
1.9% TAMPON 61.8% 60.6% 58.9% 60.7% 60.9% 60.7% 58.4% 58.9% 59.3% 60.8% 60.3% 60.4% 60.9% 60.1% 60.8% 61.4% 61.5% 61.7% 61.6% 61.7% 62.4% 62.3% 62.2% 62.8% 62.8% 63.1% 63.8%
1.4% FACIAL TISSUE 30.8% 29.7% 30.8% 33.2% 34.5% 32.8% 29.8% 28.5% 29.8% 31.5% 32.3% 32.7% 33.4% 33.0% 33.4% 34.2% 33.0% 31.4% 30.5% 29.4% 28.1% 28.9% 30.0% 31.1% 32.0% 32.4% 31.9%
1.1% BABY WIPE 23.9% 24.0% 24.5% 24.8% 25.2% 25.1% 24.7% 24.6% 24.8% 24.3% 23.9% 23.9% 24.3% 24.5% 23.9% 24.2% 24.1% 23.6% 23.3% 23.1% 23.0% 23.2% 23.1% 23.1% 23.1% 23.0% 23.3%
0.7% TRAINING PANTS 19.9% 19.8% 20.2% 20.6% 20.4% 21.2% 21.4% 20.9% 20.7% 20.8% 20.7% 20.6% 20.7% 20.7% 20.9% 21.0% 20.6% 20.0% 19.9% 20.0% 20.4% 20.0% 19.6% 19.4% 19.0% 18.7% 19.9%
0.5% LINERS 43.3% 43.5% 43.2% 42.4% 42.0% 42.3% 42.2% 43.3% 43.4% 43.1% 42.5% 43.2% 43.4% 43.3% 42.4% 42.2% 42.0% 41.8% 41.3% 41.4% 42.3% 41.8% 41.7% 41.7% 42.0% 42.6% 43.1%
28.0% Baby, Feminine & Family Care 37.7% 37.0% 36.8% 37.4% 37.9% 37.6% 37.3% 37.0% 37.0% 36.8% 36.9% 37.1% 37.3% 37.2% 36.2% 36.4% 36.3% 36.5% 36.2% 36.4% 36.2% 36.2% 35.9% 36.0% 36.2% 36.5% 36.7%
62.6% Household Products 47.2% 46.6% 46.5% 46.9% 46.7% 46.3% 46.1% 46.1% 46.2% 45.9% 46.2% 46.4% 46.5% 46.9% 46.1% 46.2% 45.8% 45.7% 45.5% 45.9% 46.2% 46.0% 45.9% 45.8% 46.2% 46.3% 47.0%
2.0% DEODORANT 14.4% 14.7% 14.7% 14.8% 14.6% 14.7% 15.1% 15.2% 15.3% 15.4% 15.5% 16.0% 16.6% 16.2% 16.7% 16.7% 16.8% 16.9% 17.0% 17.4% 17.5% 18.0% 17.9% 18.3% 19.1% 19.5% 18.0%
2.4% BODY WASH 21.2% 22.5% 22.7% 23.2% 23.2% 23.0% 22.8% 22.8% 22.7% 22.4% 22.2% 22.4% 22.9% 22.8% 23.8% 24.1% 24.7% 24.8% 25.8% 26.0% 25.7% 25.9% 25.2% 25.9% 27.4% 29.5% 25.6%
2.0% SHAMPOO 24.5% 25.0% 25.1% 25.1% 25.4% 25.6% 26.1% 26.3% 25.5% 25.9% 26.0% 26.7% 26.6% 27.7% 27.3% 27.1% 27.5% 28.0% 28.9% 29.4% 29.2% 28.9% 28.3% 28.6% 29.3% 28.5% 29.1%
1.0% FACIAL MOISTURIZER 23.1% 21.8% 21.9% 21.0% 21.0% 20.5% 20.7% 22.0% 20.6% 21.1% 21.6% 21.4% 21.1% 20.5% 19.2% 19.5% 19.1% 19.5% 18.7% 18.5% 20.2% 19.8% 20.5% 20.1% 20.3% 19.1% 20.0%
1.3% CONDITIONER 25.1% 26.1% 26.2% 26.1% 26.0% 26.2% 26.4% 26.8% 26.4% 26.9% 26.7% 27.5% 27.6% 28.2% 27.9% 28.2% 28.7% 29.0% 29.8% 30.3% 30.1% 30.2% 29.9% 30.3% 31.1% 30.9% 30.6%
1.0% 2 IN 1 62.0% 62.1% 61.7% 61.7% 62.0% 61.3% 61.5% 61.4% 61.4% 62.0% 61.7% 61.8% 61.1% 63.0% 61.7% 61.2% 61.4% 61.5% 61.2% 61.1% 61.7% 62.7% 61.7% 63.0% 63.5% 62.2% 63.8%
0.3% BAR 7.1% 7.1% 7.0% 7.0% 6.7% 6.5% 6.9% 7.1% 6.9% 6.8% 6.7% 6.5% 6.3% 6.2% 6.4% 6.7% 6.9% 6.6% 6.6% 6.5% 6.5% 6.5% 6.4% 6.7% 6.4% 6.2% 6.8%
2.9% AP & DEO 36.6% 37.4% 37.2% 37.1% 36.6% 36.7% 36.9% 37.3% 37.4% 36.9% 36.6% 37.1% 37.8% 36.9% 37.1% 36.6% 36.2% 37.0% 37.3% 37.4% 37.2% 37.5% 36.6% 36.8% 37.6% 38.1% 36.8%
12.9% Beauty 23.5% 23.9% 23.9% 23.9% 23.7% 23.7% 24.0% 24.3% 24.0% 23.9% 23.8% 24.1% 24.3% 24.3% 24.4% 24.4% 24.6% 24.9% 25.3% 25.5% 25.5% 25.7% 25.2% 25.6% 26.3% 26.4% 25.6%
1.2% BLADES AND MANUAL RAZOR MEN BLADES75.2% 75.0% 74.7% 74.4% 72.9% 72.8% 72.8% 72.4% 72.5% 72.6% 72.5% 72.9% 72.1% 73.2% 73.0% 72.6% 72.5% 71.1% 70.8% 70.1% 69.6% 69.3% 69.5% 69.1% 69.4% 68.8% 69.7%
0.6% BLADES AND MANUAL RAZOR MEN DISPOSABLE
47.8% 46.0% 45.4% 45.4% 45.6% 46.9% 47.2% 47.0% 47.0% 46.4% 46.0% 47.1% 46.0% 48.0% 46.7% 45.7% 46.4% 46.9% 46.1% 46.4% 46.8% 47.2% 47.2% 46.0% 47.0% 47.0% 48.3%
0.5% BLADES AND MANUAL RAZOR MEN NON-DISPOSABLE
54.6% 54.0% 53.3% 55.5% 55.0% 54.3% 54.3% 53.8% 54.2% 53.9% 51.7% 51.4% 49.7% 54.2% 53.9% 50.8% 53.0% 53.3% 51.9% 53.7% 54.3% 54.6% 54.7% 53.2% 54.0% 52.7% 56.6%
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES
58.8% 59.2% 57.7% 57.8% 56.6% 57.7% 58.1% 58.0% 58.6% 58.2% 58.3% 58.7% 58.0% 57.4% 56.1% 55.7% 56.2% 56.6% 56.5% 56.5% 56.5% 56.8% 56.8% 56.8% 57.8% 57.8% 57.3%
0.4% BLADES AND MANUAL RAZOR WOMEN DISPOSABLE
38.9% 37.5% 36.6% 36.7% 36.0% 38.3% 38.3% 38.0% 38.2% 36.8% 35.6% 36.1% 36.4% 37.0% 35.3% 34.8% 36.0% 36.9% 35.8% 35.6% 35.1% 35.3% 34.5% 32.9% 34.1% 33.9% 36.8%
0.4% BLADES AND MANUAL RAZOR WOMEN NON-DISPOSABLE
62.0% 55.0% 53.4% 54.9% 54.2% 54.4% 57.1% 57.1% 57.8% 59.2% 54.5% 51.3% 49.4% 57.5% 56.9% 54.3% 55.3% 56.6% 53.5% 54.4% 55.3% 55.8% 56.1% 53.7% 55.6% 55.7% 57.2%
0.3% SHAVING CREAM 23.3% 20.6% 21.1% 21.2% 20.1% 20.8% 20.8% 20.0% 20.8% 20.9% 21.1% 21.3% 20.8% 21.8% 20.7% 19.9% 19.9% 19.4% 19.1% 19.2% 19.1% 19.4% 19.7% 19.6% 20.0% 18.8% 21.5%
3.7% Grooming 52.3% 50.6% 49.9% 50.0% 49.1% 49.5% 49.7% 49.4% 49.9% 49.9% 49.2% 49.7% 48.5% 50.7% 49.6% 48.4% 48.8% 48.7% 47.5% 47.6% 47.7% 48.1% 48.3% 47.3% 48.4% 47.5% 49.6%
16.7% Beauty & Grooming 27.6% 27.6% 27.6% 27.7% 27.4% 27.5% 27.7% 27.9% 27.6% 27.4% 27.2% 27.5% 27.7% 27.9% 27.7% 27.6% 27.8% 28.0% 28.3% 28.5% 28.5% 28.7% 28.2% 28.4% 29.1% 29.2% 28.7%
3.4% TOOTHPASTE 35.7% 37.0% 35.8% 35.5% 35.7% 35.1% 35.3% 36.3% 36.3% 35.5% 35.5% 35.5% 36.7% 34.8% 36.0% 35.8% 36.4% 36.5% 36.1% 36.2% 37.5% 37.7% 37.0% 36.1% 36.4% 37.4% 35.8%
1.9% TOOTHBRUSH 40.9% 41.3% 39.2% 37.7% 38.2% 37.7% 37.3% 38.5% 38.6% 38.2% 38.6% 39.4% 41.0% 39.9% 40.9% 39.8% 39.9% 39.7% 38.8% 38.9% 39.7% 40.2% 40.2% 39.2% 39.2% 41.1% 40.5%
2.4% COLD/FLU ADULT 32.2% 31.4% 32.5% 31.5% 30.6% 30.2% 26.0% 26.9% 32.4% 33.9% 34.2% 34.8% 32.1% 31.0% 32.0% 33.5% 33.3% 34.5% 34.9% 34.5% 34.3% 35.2% 35.8% 35.8% 35.9% 34.9% 35.3%
0.9% MOUTHWASH 20.3% 21.8% 22.0% 21.9% 21.6% 21.9% 21.4% 21.4% 21.0% 20.9% 20.4% 20.3% 20.6% 20.4% 20.9% 20.2% 19.6% 19.7% 19.3% 19.4% 18.8% 18.8% 18.3% 18.0% 18.1% 18.4% 17.4%
0.8% LAXATIVES 15.7% 16.2% 16.4% 16.9% 17.7% 17.6% 17.9% 17.7% 17.1% 16.6% 17.4% 17.3% 17.0% 17.9% 18.3% 18.0% 17.8% 17.8% 17.4% 16.7% 16.4% 16.7% 16.5% 16.4% 16.5% 16.5% 17.1%
0.8% MULTI-SYMPTOM GI 65.8% 67.2% 67.9% 66.9% 67.4% 68.2% 67.8% 67.4% 67.5% 67.6% 67.7% 68.5% 69.2% 69.1% 68.3% 69.3% 68.7% 69.2% 69.9% 70.3% 69.9% 70.1% 69.7% 69.2% 69.3% 69.6% 68.8%
0.5% WHITENING KIT 68.9% 67.6% 65.9% 66.1% 66.9% 67.4% 67.4% 66.2% 66.0% 66.1% 65.2% 66.2% 66.5% 64.9% 65.6% 63.8% 61.9% 61.6% 61.4% 60.1% 60.9% 60.4% 60.0% 60.5% 61.0% 64.5% 63.4%
0.7% FLOSS 34.1% 34.2% 35.1% 35.3% 35.2% 35.2% 35.7% 35.1% 34.8% 35.2% 35.8% 34.9% 33.1% 35.8% 35.3% 35.8% 36.1% 35.5% 35.7% 36.0% 34.8% 34.9% 34.8% 35.2% 35.6% 34.2% 36.5%
0.5% ACID RELIEF 9.3% 9.3% 9.2% 9.3% 9.0% 9.1% 9.1% 9.1% 9.1% 8.9% 8.9% 8.9% 9.1% 9.0% 8.6% 8.7% 8.8% 8.6% 8.5% 8.5% 8.5% 8.4% 8.5% 8.6% 8.4% 8.7% 8.7%
0.5% DENTURE CARE 37.1% 38.0% 38.0% 37.7% 38.0% 37.9% 38.5% 38.7% 38.9% 38.7% 39.1% 39.4% 39.1% 38.3% 39.0% 39.2% 39.9% 39.8% 39.7% 39.9% 39.7% 39.4% 39.3% 39.5% 39.7% 40.0% 38.5%
12.4% Health Care 29.4% 29.5% 29.6% 29.2% 29.1% 28.9% 28.3% 28.8% 29.4% 29.3% 29.6% 30.5% 30.6% 29.2% 29.9% 30.0% 29.8% 29.7% 29.4% 29.2% 29.5% 30.1% 30.0% 29.7% 30.3% 31.3% 30.2%
91.7% Procter and Gamble 39.5% 39.2% 39.0% 39.1% 38.9% 38.7% 38.5% 38.6% 38.6% 38.5% 38.6% 39.0% 38.8% 39.3% 38.7% 38.8% 38.5% 38.5% 38.4% 38.7% 38.9% 38.9% 38.7% 38.7% 39.2% 39.0% 39.6%
6 February 2024
9
EXHIBIT 13: PG Categories- Change in Market Share (bps)

% of LTM Change In Market Share (Bps)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 91 155 50 50 (9) (164) (180) (220) (172) (151) (92) (161) (159) (191) (131) (175) (243) (136) (114) (8) 46 7 59 60 147 49 146
4.4% LAUNDRY DETERGENT UNIT DOSE 118 78 (64) 51 (1) (108) (131) (98) 4 (46) (131) (242) (245) (150) (92) (36) (192) (193) (198) (94) (62) (93) (56) (98) 9 (23) (27)
3.7% DISH SOAP 120 196 39 1 91 66 144 102 192 274 222 282 242 122 42 149 133 87 148 15 134 138 40 90 79 142 233
2.5% FABRIC SOFTENERS LIQUID 288 247 248 200 (31) (113) (74) (111) (152) (113) 23 52 (4) (52) (10) (7) 48 162 260 264 327 385 463 264 213 157 301
2.7% IN WASH TREATMENTS 41 308 84 195 98 (21) (193) (76) 50 (34) (56) (129) (9) 229 (16) (175) (247) (323) (299) (183) 7 (77) 42 41 1 (1) 56
2.2% FLOOR CARE 315 167 81 (19) (95) (37) (127) (90) 160 24 8 91 83 (34) (100) (29) 129 136 162 238 399 320 285 193 147 109 135
2.2% AUTO DISH DETERGENT CAPSULE/TABLET/POD550 690 334 431 354 266 158 171 118 (16) 65 54 (122) (119) (148) (141) (264) (146) 27 74 108 49 107 (60) 22 157 110
1.6% FABRIC SOFTENERs SHEET 229 203 56 (15) (17) (108) (172) (94) (102) (187) 62 147 26 28 (139) (149) (67) 15 93 48 32 42 244 113 152 90 194
1.0% INSTANT ACTION SPRAYS (396) (140) (73) (159) (43) (222) (106) (188) 19 38 (224) (87) 117 762 228 104 145 371 357 427 637 413 333 261 238 169 (177)
1.1% LAUNDRY DETERGENT POWDER 334 159 111 16 (32) (18) (99) (148) (192) (109) (267) (287) (309) (374) (290) (295) (480) (567) (543) (429) (428) (429) (429) (431) (399) (394) (425)
1.3% SCENTED OIL PLUG INS 146 (38) (224) (130) (268) (58) 15 66 (22) 272 236 159 261 383 438 520 415 437 401 334 390 267 203 235 174 279 224
0.7% MULTI PURPOSE CLEANERS REGULAR 133 (126) (113) (112) (131) (102) (174) (133) (112) (110) 34 80 (25) (36) 169 222 197 177 106 123 96 116 179 50 (23) 53 19
0.6% WOOD FURNITURE CLEANERS 357 501 211 177 89 (41) (28) (126) 27 (53) 8 73 (0) (46) (121) (43) (55) (72) 20 74 120 239 168 110 35 27 54
0.5% FABRIC REFRESHER 47 (83) (16) (74) (229) (54) 49 27 95 (16) 20 9 1 (26) (184) (244) (193) (6) (75) (156) (177) (135) (156) (291) (249) (272) (222)
0.5% VENT/CLIP AIR FRESHENER 185 21 230 199 86 162 33 135 87 54 107 189 292 193 56 (96) (248) (116) (213) (187) (83) (1) 18 (35) (24) 92 (54)
0.3% AUTO DISH DETERGENT LIQUID/GEL 347 398 454 337 106 55 (28) (26) 91 178 112 88 85 40 (11) (47) (2) 195 210 244 175 42 (25) 31 67 69 (8)
34.6% Fabric & Home Care 213 169 77 90 26 (28) (69) (83) (38) (29) 12 24 15 (32) (10) (3) (66) (24) (15) 40 119 86 109 53 50 43 117
7.0% PAPER TOWELS 246 62 (8) (133) (69) (128) (193) (221) (209) (279) (233) (44) (35) (117) (227) (221) (202) (241) (194) (149) (183) (158) (159) (121) (142) (128) (74)
7.0% BATH TISSUE 144 9 (65) (96) 26 (71) (136) (240) (216) (186) (71) 24 31 (41) (80) (37) (79) (117) (55) (39) (5) (16) (28) (47) (69) 3 (2)
5.6% DISPOSABLE DIAPERS 321 234 141 (172) (464) (111) (33) (66) (76) (171) (89) (107) (38) (123) (120) (88) (120) (93) (86) (55) (100) (85) (120) (241) (215) (237) (111)
2.8% SANITARY PAD 326 254 (8) 76 121 131 27 58 (22) (29) 2 (3) (0) 50 75 258 222 105 (36) 19 31 48 51 73 64 41 95
1.9% TAMPON 495 354 49 168 99 1 (279) (222) (194) (33) (105) (100) (131) (176) 21 255 78 78 82 335 351 305 134 250 237 220 375
1.4% FACIAL TISSUE 367 229 403 512 617 454 209 247 227 234 298 319 273 220 373 339 (23) (315) (229) (33) (46) (91) (153) (122) (72) (105) (114)
1.1% BABY WIPE 67 28 54 5 102 147 82 90 205 186 80 38 40 66 (9) (37) (67) (159) (180) (162) (160) (156) (119) (81) (79) (130) (124)
0.7% TRAINING PANTS 62 (17) (96) (414) (552) 53 77 70 37 51 65 77 91 77 112 80 (1) (42) (131) (140) (57) (72) (120) (136) (163) (197) (74)
0.5% LINERS 361 311 166 190 128 75 (75) 10 66 92 (18) 43 (35) (9) (104) (102) (39) (24) (100) (79) (108) (165) (132) (86) (119) (78) (19)
28.0% Baby, Feminine & Family Care 213 94 4 (48) (59) (30) (93) (116) (98) (102) (37) (18) (19) (44) (82) (39) (105) (139) (140) (88) (78) (80) (85) (94) (95) (82) (48)
62.6% Household Products 181 111 7 13 (29) (57) (106) (95) (57) (46) 12 (15) (25) (37) (57) (37) (109) (104) (84) (25) 3 (15) (1) (35) (21) (19) 11
2.0% DEODORANT 178 184 172 123 129 153 163 181 176 193 154 153 188 187 197 203 203 229 223 225 225 271 245 282 305 293 177
2.4% BODY WASH 105 148 237 256 216 183 138 157 96 49 149 143 132 161 136 142 149 164 280 320 294 318 276 363 497 657 280
2.0% SHAMPOO 50 114 193 115 196 147 179 151 68 132 162 227 258 322 228 200 241 262 327 325 288 332 235 256 257 188 142
1.0% FACIAL MOISTURIZER (69) (15) (152) (4) 4 48 28 (49) (117) (70) (131) (186) (77) (260) (255) (247) (191) (146) (189) (216) (173) (80) (65) (151) (103) (198) (46)
1.3% CONDITIONER 99 234 315 232 279 253 247 210 146 192 177 270 312 307 181 195 258 302 353 388 326 376 305 364 362 330 248
1.0% 2 IN 1 (163) (4) (5) (46) 50 (23) 37 93 68 101 103 46 46 98 (47) (48) (29) (53) (15) (36) 29 130 (25) 130 169 116 85
0.3% BAR (114) (104) (19) (31) (55) (18) 50 81 29 24 (9) (39) (92) (95) (69) (28) (7) (4) 17 (40) (62) (39) (39) 0 (6) (7) 66
2.9% AP & DEO 14 83 144 100 18 47 48 109 104 82 (7) 41 22 31 (25) (63) (86) 43 62 42 (12) 7 (32) 25 51 36 (15)
12.9% Beauty 47 96 130 112 109 100 111 118 71 77 67 76 86 86 56 53 72 112 158 148 127 175 131 179 217 214 127
1.2% BLADES AND MANUAL RAZOR MEN BLADES (250) (155) (139) (125) (221) (171) (259) (178) (219) (167) (226) (182) (176) (200) (197) (204) (191) (170) (205) (275) (281) (314) (310) (343) (356) (328) (346)
0.6% BLADES AND MANUAL RAZOR MEN DISPOSABLE 70 (61) (70) (94) (15) 26 25 67 (25) (106) 3 77 (90) 23 76 28 102 130 (82) (70) (19) 13 74 2 (14) 96 23
186 382 297 533 517 470 373 329 179 276 211 47 (81) (43) (8) (253) (258) (173) (239) (66) 53 47 80 155 261 299 234
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES94 283 254 110 52 82 11 135 114 124 113 70 (27) (139) (311) (194) (157) 3 (122) (155) (150) (177) (141) (152) (89) (21) (8)
108 (158) (227) (333) (119) 59 (121) (205) (214) (275) (92) (27) (174) (192) (217) (183) (72) 90 (256) (264) (285) (292) (225) (273) (199) (243) (18)
247 (470) (530) (348) (323) (462) (574) (448) (590) (505) (459) (556) (898) (457) 190 94 39 241 (84) (276) (172) (208) (310) (79) 423 632 (25)
0.3% SHAVING CREAM (121) (349) (300) (266) (330) (256) (410) (503) (419) (502) (642) (458) (353) (148) 12 (112) (121) (75) (166) (167) (91) (143) (125) (143) (130) (202) (35)
3.7% Grooming (2) (91) (106) (79) (70) (33) (146) (152) (190) (190) (171) (137) (237) (162) (104) (151) (125) (33) (206) (215) (169) (185) (164) (189) (126) (100) (105)
16.7% Beauty & Grooming 37 74 92 83 74 65 61 60 10 17 10 25 21 29 12 (1) 14 65 88 78 68 112 79 118 153 150 84
3.4% TOOTHPASTE 61 99 43 (69) (62) (74) (44) (46) (27) 1 65 4 (8) (90) (101) 1 88 80 100 87 118 141 141 63 92 67 104
1.9% TOOTHBRUSH 212 175 (3) (216) (153) (166) (236) (155) (150) (166) (151) (18) (102) (106) (46) 66 214 151 111 154 120 159 201 54 (19) 9 59
2.4% COLD/FLU ADULT 204 92 133 (43) (160) (196) (639) (515) 112 153 128 166 (56) (115) 52 108 183 387 473 851 747 280 191 159 108 285 429
0.9% MOUTHWASH 88 191 176 168 103 184 74 72 30 46 (34) (47) (15) 17 (91) (186) (231) (184) (265) (205) (261) (226) (264) (238) (212) (213) (304)
0.8% LAXATIVES 128 138 166 203 276 231 288 237 142 119 220 237 179 220 207 162 85 13 (21) (114) (128) (39) (9) (104) (87) (50) (80)
0.8% MULTI-SYMPTOM GI (139) 14 24 (95) (24) 16 (47) 9 10 31 174 181 189 331 115 144 181 184 171 256 254 263 208 144 75 38 (33)
0.5% WHITENING KIT 227 (22) (273) (271) (247) (232) (293) (521) (496) (380) (374) (252) (262) (403) (198) (207) (420) (527) (593) (728) (525) (560) (609) (471) (526) (198) (148)
0.7% FLOSS 169 88 219 255 223 204 132 108 42 152 249 187 197 168 117 71 83 35 48 28 (32) 6 (38) (66) 72 112 70
0.5% ACID RELIEF (20) (42) (69) (41) (54) (43) (40) (44) (47) (53) (44) (25) (20) (33) (65) (52) (44) (36) (55) (63) (57) (70) (44) (32) (51) (42) (26)
0.5% DENTURE CARE (108) (63) (117) (48) (77) (80) (103) (98) (3) 1 53 21 70 119 102 127 211 175 187 145 98 53 59 41 29 90 22
12.4% Health Care 164 121 73 13 8 (7) (85) (78) (13) 27 71 102 11 (18) 38 43 56 62 51 90 71 63 67 5 (19) 68 92
91.7% Procter and Gamble 134 106 50 24 0 (10) (58) (68) (56) (46) (17) 4 (16) (21) (44) (25) (57) (43) (25) 17 27 27 22 7 19 26 35
6 February 2024
10
EXHIBIT 14: PG Categories- Volume Growth (YoY %)

% of LTM Volume Growth (YoY %)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 2.8% 10.2% 1.2% (2.3%) 2.8% (3.8%) (7.2%) (8.8%) (7.4%) (3.2%) (4.7%) (1.8%) (2.7%) (6%) (1.5%) (3.6%) (1.2%) (1.1%) (0.2%) 4.5% 4.6% 4.5% 4.4% 1.9% 6.4% 4.2% 4.9%
4.4% LAUNDRY DETERGENT UNIT DOSE 10.0% 12.9% (1.0%) 1.6% 5.9% (0.3%) (3.5%) (5.2%) (3.1%) (1.6%) (2.5%) (1.7%) (0.5%) (0%) 6.3% 8.7% 7.6% (0.3%) 1.4% 6.3% 6.8% 9.2% 8.9% 1.5% 5.6% 6.3% 2.6%
3.7% DISH SOAP 0.5% 1.9% (6.3%) (8.2%) (3.3%) (0.6%) 0.7% (4.1%) (0.1%) 1.9% (1.1%) 5.7% 5.7% (4%) 0.3% 1.7% 3.3% 2.6% 3.0% (0.5%) 1.5% 3.7% 1.2% 1.1% 1.7% 2.1% 5.5%
2.5% FABRIC SOFTENERS LIQUID 5.7% 11.8% 2.9% (2.7%) (4.2%) (9.4%) ###### (11.0%) (12.0%) (10.3%) (8.9%) (6.2%) (7.6%) (10%) (7.5%) (4.8%) (0.8%) (0.9%) 2.7% 4.8% 2.4% 3.0% 0.5% (6.3%) (4.6%) (8.3%) (5.6%)
2.7% IN WASH TREATMENTS 9.4% 28.2% (2.5%) 7.6% 11.4% 4.5% (8.2%) (8.2%) (5.6%) (4.7%) 0.8% 4.0% 3.5% 11.5% 2.0% 4.6% 6.8% (2.5%) 0.5% 7.6% 7.2% 7.8% 1.9% (7.8%) (3.5%) (6.5%) (6.3%)
2.2% FLOOR CARE (1.6%) 4.4% (1.9%) (5.9%) (7.6%) (9.8%) ###### (7.0%) (2.3%) (4.3%) (5.4%) (4.3%) (5.7%)(2.2%) (9.3%) (9%) (7.2%) (7.2%) (4.5%) (3.9%)(8.2%) (7.5%) (5.5%) (9.1%) (5.6%) (6.3%) (8.9%)
8.7% 19.0% (1.2%) 4.5% 10.8% 8.9% 3.8% 1.4% 0.3% (3.2%) (4.1%) 1.5% (2.3%) (6%) (4.8%) (3.6%) (6.0%) (8.4%) (6.4%) (2.5%)(2.9%) (3.9%) (1.4%) (4.7%) (1.6%) 1.7% 5.6%
1.6% FABRIC SOFTENERs SHEET 6.1% 15.4% (4.3%) (6.3%) (1.2%) (6.1%) ###### (9.6%) (7.3%) (4.8%) (0.6%) 2.3% (0.8%) (0%) (7.5%) (3.6%) (0.2%) 1.0% 2.6% 3.5% 1.9% 4.4% 2.6% (5.8%) (3.5%) (4.1%) (2.2%)
1.0% INSTANT ACTION SPRAYS (18.0%) (9.1%) (7.4%) (9.6%) (0.1%) (10.3%) ###### (16.1%) (6.6%) (6.8%) (17.2%) (10.8%) (5.3%)30.3% 19.7% 5% 3.0% 8.0% 7.5% 14.2% 24.7% 16.9% 8% 7% 9% 11% (3%)
1.1% LAUNDRY DETERGENT POWDER 2.6% 7.5% 6% 1.3% 4.2% 1.1% (1.2%) (2.4%) (1.4%) (1.9%) (4.7%) (1.9%) (1.4%) (1%) 1.6% (1.5%) (2.2%) (2.8%) (1.0%) 1.2% (0.2%) (1.1%) 0.2% (0.5%) 1.3% 1.6% (1.9%)
1.3% SCENTED OIL PLUG INS 2.8% 6.0% (7.9%) (5.5%) (7.3%) (5.4%) (6.9%) (2.5%) 2.0% 19.3% 10.1% 4.9% 4.4% 25.1% 26.4% 26.3% 22.5% 20.1% 18.7% 22.5% 26.6% 23.1% 16.1% 17.7% 24.3% 30.2% 13.6%
0.7% MULTI PURPOSE CLEANERS REGULAR (18%) (4%) (9.8%) (3.9%) 7% 7% 2.5% (3.8%) 2.2% 5.2% 16.5% 16.9% 16.6% 23% 20% 15% 13% 8% 13% 14% 19% 18% 23% 13% 8% 1% (7%)
0.6% WOOD FURNITURE CLEANERS 1.8% 10.3% (3.9%) (2.1%) (8.3%) (12.0%) ###### (14.0%) (9.1%) (11.9%) (8.7%) (5.0%) (10.6%)(8.7%) (15.0%) (17.6%) (14.3%) (12.0%) (7.8%) (4.4%)
(11.4%) 3.2% 6.5% (0.4%) 5.9% 10.4% 7.9%
0.5% FABRIC REFRESHER (5.0%) 4.8% (4.6%) (7.7%) (12.0%) (12.6%) ###### (19.8%) (13.4%) (12.2%) (11.2%) (6.6%) (10.3%) 2% (9.2%) (8%) (8.3%) 5.0% 3.6% (1.6%)(4.9%) (0.4%) (2.2%) (10.3%) (8%) (9%) (17%)
0.5% VENT/CLIP AIR FRESHENER (11.3%) 2% (0.9%) (1.2%) (2.1%) (6.4%) ###### (12.4%) (7.2%) (10.0%) (11.7%) (12.7%) (9.5%) 7.4% (7.0%) (24.0%) (29.5%) (27.5%) (25.9%) (22.0%)
(13.1%) (15.2%) (14.2%) (16.7%) (15%) (11%) (20%)
0.3% AUTO DISH DETERGENT LIQUID/GEL (2.8%) 1.2% 8.0% 3.4% 3.1% 4.9% 3.1% 3.1% 0.8% (0.0%) 0.3% 0.6% 0.5% (8%) (7%) (6%) (6%) (4%) (3.7%) (1.0%)(2.4%) (1%) (1%) (2%) (1%) (1%) 1%
34.6% Fabric & Home Care 3.0% 10.1% (1.4%) (2.0%) 1.4% (2.8%) (6.1%) (7.3%) (4.9%) (2.8%) (3.5%) (0.7%) (1.4%) (1%) (0.3%) (0.6%) 0.5% (1.0%) 0.5% 3.6% 3.8% 4.5% 3.5% (0.7%) 2.5% 1.8% 0.8%
7.0% PAPER TOWELS 2.0% 1.3% (2.2%) ###### (4.4%) (4.2%) (7.4%) (12.9%) (12.5%) (15.0%) (17.8%) (1.4%) 0.0% (5%) (8.3%) (9%) (5.7%) (9.2%) (10.2%) (10.6%)
(12.8%) (11.9%) (13%) (9%) (8%) (8%) (4%)
7.0% BATH TISSUE 11.2% 6.6% 2.4% (6.0%) 10.0% 9.3% 3% (11.5%) (11.2%) (13.9%) (15%) 3% 6% (3%) (3%) (4%) (0%) (4%) (4.8%) (3.6%)(2.5%) (1.6%) (5%) (5%) (6%) (1%) 0%
5.6% DISPOSABLE DIAPERS 3.1% 12% 3% (4%) (7%) (5.2%) (6.4%) (8.7%) (8.0%) (5.5%) (5.3%) (3.4%) (2.5%) 1% (4.5%) (4.4%) (5.2%) (5.3%) (4.1%) (4.0%)(4.6%) (4.9%) (3.3%) (6.2%) (3.6%) (7.1%) (4.9%)
2.8% SANITARY PAD 6.2% 9% (1.1%) 0.2% 2.3% 7.7% 1.3% (5.4%) (6.9%) (3.7%) (3.3%) (0.7%) 0.1% (1%) 2.1% 4.1% 1.6% 2.0% (6.6%) (3.3%) 1.0% 4.0% 2.5% 0.7% 1.3% 1.0% 3.2%
1.9% TAMPON 6.3% 10% (0.9%) 1.6% 0.9% 18.0% 3.4% (8.9%) (10.2%) (2.8%) (6.0%) (5.9%) (7.4%) (9%) (3.2%) (0.4%) (6.7%) (3.2%) (19.1%) (8.5%) 5.5% 8.7% 1.0% 1.4% 3.2% 4.2% 9.4%
1.4% FACIAL TISSUE 27.3% 14.4% 20.4% 21% 29.1% 23% 11% 3.2% 4.8% 5.7% 9% 25% 25% 3% 18.9% 14.5% (0.3%) (11.2%) (11.6%) (7.7%)(3.1%) (2.6%) (9%) (8%) (7%) (7%) 3%
1.1% BABY WIPE 1% 6% 4.7% (0%) 4.9% 8.8% 1% (2.4%) 3.1% 3.5% (3.1%) (0.6%) (1.3%) 6% (0.8%) (5.6%) (6.4%) (9.5%) (9.5%) (7.5%)(7.4%) (6.2%) (4.4%) (5.1%) (2.8%) (7.7%) (9.7%)
0.7% TRAINING PANTS (4.8%) (1.6%) (10.1%) ###### (22.8%) (3.2%) (7.1%) (8.7%) (7.6%) (1.3%) (0.4%) 1.3% 0.3% 3% 4.4% 2.4% (2.2%) (5.6%) (11.3%) (10.3%)(5.1%) (6.5%) (8.6%) (10.5%) (10.1%) (11.7%) (5.6%)
0.5% LINERS 6.8% 11% 2% 3% 5.4% 4.4% (4%) (8.1%) (7.9%) (2.7%) (5%) (2.0%) (1%) (3%) (3.7%) (4.4%) (3.5%) (2.8%) (6.1%) (4.8%)(1.0%) 1.0% (0.1%) (3.2%) (2.2%) (1.0%) 0.4%
28.0% Baby, Feminine & Family Care 6.2% 6.9% 1.2% (5.2%) 0.6% 3.2% (2.2%) (9.6%) (9.2%) (9.1%) (10.4%) 0.3% 2% (2%) (2.8%) (3.2%) (3.2%) (5.5%) (8.0%) (6.4%)(5.0%) (4.0%) (6%) (5.6%) (4.6%) (4.3%) (1.3%)
62.6% Household Products 4.4% 8.7% (0.3%) (3.5%) 1.0% (0.1%) (4.3%) (8.4%) (6.9%) (5.8%) (6.7%) (0.3%) 0.0% (2%) (1.4%) (1.7%) (1.1%) (3.0%) (3.4%) (1.0%)(0.1%) 0.7% (0.7%) (2.9%) (0.8%) (1.0%) (0.2%)
2.0% DEODORANT 1.1% 14% 12.2% 9.5% 15.0% 11.4% 10.0% 14.0% 12.8% 13.0% 11.7% 11.1% 13% 23% 19.1% 11.6% 12.8% 12.2% 12.0% 12.6% 10.7% 16.1% 13.0% 10.5% 14.5% 17.0% 5.0%
2.4% BODY WASH (7.0%) 5.9% 3.9% 2.1% 6.6% 3.0% 2.4% 2.1% (1.7%) (5.0%) 1.2% 6.0% 5.2% 15% 9.3% 10.0% 13.7% 12.1% 13.4% 15.8% 15.5% 21.3% 18.0% 19.2% 24.7% 26.5% 16.9%
2.0% SHAMPOO (3.1%) 8% 3.1% (4%) 3% (1.7%) (1%) (2%) (5%) (4%) (2%) (1.0%) 2.7% 5% (1.2%) (1.5%) 3.7% 4.8% 7.4% 6.1% 3.1% 9.9% 4.2% 5.6% 10.7% 7.8% 1.5%
1.0% FACIAL MOISTURIZER (1.7%) 1.9% (7.4%) (4.1%) (1.5%) (4.3%) (4%) (5%) (2%) (2%) (5%) (9%) (1%) (7%) (2.1%) (4%) 2% 8% 11.9% 10.7% 11.8% 24.8% 22.8% 10.1% 16.9% 18.5% 14.9%
1.3% CONDITIONER (7.4%) 5.7% (0.9%) (7.0%) (2.4%) (4.6%) (6.3%) (6.5%) (8.9%) (8.8%) (8%) (5.3%) (0.9%) (1%) (7.2%) (5.8%) (0.1%) 1.0% 2.8% 3.5% (0.0%) 6.1% 2.0% 2.9% 8.0% 5.3% (1.1%)
1.0% 2 IN 1 (1.7%) 5.6% (2.1%) (7.6%) (2.3%) (9.9%) (6.4%) (6.5%) (10.3%) (8.3%) (6.5%) (5.8%) (5.5%) (6%) (10.3%) (11.5%) (7.2%) (7.5%) (5.0%) (7.1%)(7.0%) (2.6%) (8.2%) (5.6%) (2.2%) (1.7%) (3.6%)
0.3% BAR (20.5%) (8.0%) (4.1%) (8.5%) (6.6%) 0.2% 2.9% 7.5% (5.8%) (5.0%) (8%) (5.6%) (9%) (12%) (14%) (14%) (10%) (13%) (15%) (17%) (20%) (13%) (14%) (13%) (11%) (7%) 1%
2.9% AP & DEO (9.6%) 7% 6% 8% 11% 3% 4% 8% 8% 7% 5% 6% 6% 13.3% 6.9% (3.4%) (2.8%) (2.1%) (1.9%) (2.0%)(3.5%) (0.2%) (2.5%) (4.4%) 0% 1% (5%)
12.9% Beauty (5.4%) 6.4% 2.5% 0.5% 5.1% 0.6% 0.9% 2.3% 0.2% (0.3%) 0.3% 1.2% 3% 7% 3.0% (0.2%) 3.2% 3.9% 5.1% 5.1% 3.6% 9.3% 5.9% 4.9% 9.8% 10.5% 3.5%
1.2% BLADES AND MANUAL RAZOR MEN BLADES (4.0%) 5% (7%) (5%) (4%) (8.6%) (8%) (9.9%) (8.4%) (9.7%) (12.9%) (13.1%) (14%)(8.7%) (7.6%) (9.1%) (7.0%) (7.0%) (7.4%) (7.3%)(7.9%) (6.3%) (6.7%) (8.8%) (5.3%) (4.9%) (10.3%)
(1.5%) 1% (7.5%) (11%) (6.8%) (11.0%) ###### (9.7%) (8.3%) (9.7%) (10.1%) (7.2%) (6%) (2%) 0.6% (1.7%) 0.3% 0.4% (1.0%) (1.3%)(2.8%) 0.8% 0.9% (3.3%) (2.1%) (1.1%) (1.8%)
(19.9%) (9%) (16.4%) (9.0%) (10.8%) (18.9%) ###### (14.9%) (13.7%) (14.6%) (20.7%) (25.8%) (21.5%)(4.2%) 13.7% 4.9% 6.1% 22.9% 28.1% 28.8% 29.2% 33.5% 34.2% 39.7% 51.7% 56.7% 30.0%
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES
(3.2%) 10% 0.3% (3%) (1%) (5%) (6%) (5%) (3%) (4.4%) (6.7%) (6.9%) (7%) (2%) (4.6%) (9%) (6%) (6%) (4%) (3%) (6%) (6%) (7%) (7%) (3%) 0% (9%)
6.8% 12% (3.3%) (6.8%) 4.6% 4.5% (3.6%) (3.9%) (1.6%) (3.3%) (2.9%) 1.3% (1%)(0.7%) 0.9% (5%) 0% (1%) (4%) (3%) (7%) (5%) (6%) (8%) (6%) (6%) (4%)
(12.4%) (2.7%) (26.5%) ###### 0.1% (16.4%) ###### (13.2%) (10.5%) (9.5%) (9.1%) (16.7%) (12%) 1.0% 11.0% (6.8%) 0.1% 2.1% (0.3%) 3.6% 4.3% 13.4% 1.7% (7.5%) 4.4% 6.1% 0.8%
0.3% SHAVING CREAM (9.6%) (15.1%) (24%) ###### (22.8%) (21.9%) (19%) (20.6%) (16.6%) (21.3%) (28.6%) (25.3%) (22%) (9%) (0.5%) (0.0%) (1.3%) 1.2% (5.4%) (11.6%)
(10.3%) (13.5%) (10.8%) (7.4%) (5%) (3%) 1%
3.7% Grooming (5.4%) 2% (10.5%) (8.9%) (4.6%) (9.9%) ###### (10.2%) (8.4%) (9.7%) (12.4%) (12.7%) (12%)(4.6%) (0.4%) (5.0%) (2.2%) 0.1% (0.5%) (0.3%)(1.4%) 1.3% (0.1%) (1.8%) 3% 4.7% (1.6%)
16.7% Beauty & Grooming (5.4%) 5.2% (1.1%) (2.1%) 2.4% (2.4%) (2.3%) (1.2%) (2.1%) (2.9%) (3.1%) (2.5%) (1%) 4% 2.2% (1.5%) 1.8% 2.9% 3.6% 3.7% 2.4% 7.3% 4.4% 3.3% 8.1% 9.1% 2.3%
3.4% TOOTHPASTE (1.9%) 3% 0.7% (6.5%) (0.2%) (1.6%) (2.2%) (5.1%) (4.4%) (2.6%) (3.7%) (2.8%) (1.4%) (2%) (1.0%) (3.3%) (1.0%) (3.8%) (3.2%) (2.8%) 0.1% 2.6% 1.4% (2.1%) 1.1% 1.5% (2.1%)
1.9% TOOTHBRUSH 13.2% 10% (1.3%) ###### (9.3%) (8.5%) ###### (13.7%) (16.2%) (17.2%) (15.7%) (10.5%) (11.9%)
(13.3%) (4.4%) (8.0%) 0.3% (2.3%) (7.9%) (6.0%)(3.1%) 2.3% 2.2% (3.7%) (6.3%) (4.3%) (4.6%)
2.4% COLD/FLU ADULT 169% 47% 64% 43% 31.3% 24.2% (13%) (29%) (6%) 11% 20% 43% 5% (37%) 54.9% 32% 9% 8% (1%) 2% 9% 24% 23% 5% (13%) 10% 51%
0.9% MOUTHWASH (2.8%) 1.8% (1.3%) (2.1%) (4.4%) (2.5%) (5.3%) (4.1%) (6.4%) (4.6%) (5.5%) (2.5%) (3.0%) 1.0% 3.8% (4.6%) (8.0%) (2.2%) (5.9%) (6.9%)(6.4%) (6.8%) (9.1%) (8.5%) (7.4%) (4.2%) (11.1%)
0.8% LAXATIVES 0.6% 7.3% 13.9% 5.4% 7.7% 3.7% 5.8% 5.3% (0.4%) 2.7% 12.4% 20.4% 20.0% 22.6% 14.3% 8.2% 5.6% 1.1% 1.5% (4.6%)
(11.0%) (8.6%) (7.7%) (11.1%) (9.9%) (7.1%) (8.3%)
0.8% MULTI-SYMPTOM GI 4.6% 20% 19% 8.1% 7.4% 1.8% (4.6%) (4.3%) 0.7% 3.9% 12.4% 8.4% 5.7% 12% 10.7% 5.1% 3.5% 8.3% 12.3% 13.2% 11.1% 11.6% 11.8% 7.3% 4.9% 7.5% 2.3%
0.5% WHITENING KIT (1%) 1% (4.7%) (0.9%) (9.7%) (17.7%) ###### (18.1%) (11.0%) (9.6%) (7.8%) (10.0%) (7.4%) 1.1% 8.1% (1.3%) (10.4%) (2.1%) 2.9% 5.7% 10.2% (3.5%) (0.4%) (2.4%) (6.8%) 5% (1%)
0.7% FLOSS 3.8% 3% 3% 5% 8.5% 8.1% 3.8% (2.4%) (3.3%) (3.1%) (1.6%) (1.6%) 1.3% 3.4% 2.2% (1.2%) (2.5%) (6.4%) (5.3%) (3.9%)(2.2%) 0.2% 1.0% (0.3%) 2.8% 6.4% 3.0%
0.5% ACID RELIEF (3.5%) (2.3%) (8.7%) (6.8%) (6.2%) (5.1%) (7.8%) (8.7%) (10%) (10.0%) (7.8%) (6.5%) (7.6%) (7%) (9.0%) (7.4%) (6.4%) (3.4%) (6.0%) (6.7%)(6.4%) (8.2%) (6.3%) (6.5%) (7.3%) (4.8%) (4.5%)
0.5% DENTURE CARE (4.0%) (6.8%) (18.4%) ###### (13.5%) (19.9%) ###### (17.1%) (18.3%) (16.1%) (15.4%) (17.4%) (20.8%)
(12.5%) (17.3%) (14.7%) (8.6%) (13.5%) (13.4%) (13.3%)
(13.3%) (16.1%) (13.5%) (12.9%) (10.3%) (3%) (16%)
12.4% Health Care 24.3% 10% 6.3% (0.7%) 1.0% (1.3%) (7.0%) (10.0%) (7.4%) (3.7%) (0%) 6.3% (2%) (12%) 8.2% 1.8% (0.3%) (1.0%) (2.9%) (2.5%)(0.8%) 2.8% 3.6% (1.8%) (6.3%) 2.5% 7.9%
91.7% Procter and Gamble 5.3% 8.2% 0.4% (2.9%) 1.3% (0.7%) (4.3%) (7.3%) (6.2%) (5.1%) (5.3%) 0.3% (0%) (2.2%) 0.4% (1.2%) (0.5%) (1.7%) (2%) (0%) 0.2% 2.2% 0.7% (1.7%) (0.2%) 1.3% 1.3%
6 February 2024
11
EXHIBIT 15: PG Categories- Price Growth (YoY %)

% of LTM Price Growth (YoY %)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 4.0% 2.4% 7.2% 8.9% 7.5% 8.5% 8.9% 9.1% 8.3% 6.6% 6.0% 5.9% 6.1% 6.6% 5.8% 2.2% (0.5%) (0.0%) 0.8% 0.7% 0.6% (0.2%) (0.9%) (0.1%) (1.2%) (0.8%) (1.1%)
4.4% LAUNDRY DETERGENT UNIT DOSE (2.2%) (1.3%) 5.0% 6.7% 6.6% 8.5% 8.0% 9.0% 8.9% 9.3% 8.3% 8.7% 9.2% 9.9% 7.2% 1.9% (1.5%) 1.8% 2.4% 1.5% 0.7% (1.2%) (2.2%) 1.9% (0.1%) (1.3%) 0.3%
3.7% DISH SOAP 1.8% 6.9% 13.6% 10.4% 10.4% 9.5% 11.1% 14.1% 13.2% 13.6% 16.5% 16.7% 15.1% 17.1% 12.0% 10.8% 9.5% 7.4% 9.4% 9.5% 8.4% 8.2% 6.5% 4.8% 4.0% 2.8% 2.6%
2.5% FABRIC SOFTENERS LIQUID (0.1%) (0.8%) 5.7% 8.3% 9.7% 10.6% 9.2% 8.9% 8.7% 9.5% 10.0% 10.5% 11.6% 12.6% 12.5% 4.4% 1.7% 3.0% 3.1% 3.2% 4.0% 3.5% 9.3% 11.6% 10.4% 12.2% 10.6%
2.7% IN WASH TREATMENTS 2.1% (2.1%) 10.0% 5.4% 3.3% 3.9% 6.5% 7.1% 3.6% 5.4% 5.6% 4.6% 3.3% (0%) 7% (0.9%) (4.7%) 0.1% (0.1%) (0.9%) (0.8%) (4.1%) 0.8% 8.2% 7.7% 10.0% 8.2%
2.2% FLOOR CARE 11.0% 11.8% 9.9% 8.7% 7.8% 9.0% 8.4% 8.9% 13.6% 7.2% 6.9% 6.8% 7.6% 7.7% 8.1% 8.7% 8.3% 10.4% 13.6% 18.4% 20.4% 18.8% 15.0% 11.6% 9.8% 9.6% 9.8%
4.9% 2.5% 11.8% 8.6% 5.2% 5.1% 6.3% 6.9% 7.1% 10.2% 14.3% 14.8% 14.3% 11.7% 10.1% 14.3% 15.0% 17.1% 18.1% 17.5% 17.2% 17.4% 14.6% 11.8% 10.3% 8.5% 7.5%
1.6% FABRIC SOFTENERs SHEET 0.9% (2.0%) 11.2% 10.7% 9.1% 10.3% 11.0% 10.6% 8.5% 7.3% 7.1% 8.0% 7.8% 5.7% 10.4% 2.0% (1.1%) (1.0%) (1.8%) (0.8%) (1.6%) (3.8%) 0.2% 4.1% 3.2% 3.8% 3.3%
1.0% INSTANT ACTION SPRAYS (2.7%) 0.3% (0.0%) 0.4% 1.0% 0.9% 3.6% 9.6% 6.1% 6.4% 8.5% 8.7% 7.5% 5.1% 6.5% 7.7% 6.0% 7.9% 7.5% 5.2% (2.5%) (2.2%) (0.4%) 0.4% 1.2% 0.2% (1.0%)
1.1% LAUNDRY DETERGENT POWDER 4.7% 8.5% 7.0% 7.0% 7.1% 6.7% 7.6% 7.2% 7.4% 7.3% 7.4% 6.9% 6.1% 1.4% (0.7%) (0.5%) 0.0% 1.3% 3.7% 4.2% 4.7% 4.3% 4.3% 3.7% 3.5% 3.3% 3.9%
1.3% SCENTED OIL PLUG INS 3.9% 6.3% 3.9% 4.3% 2.5% 3.2% 2.9% 2.8% 2.4% 1.1% 0.6% 1.1% 2.2% 0.2% (0.0%) (2.7%) (4.0%) (2.2%) (0.7%) (0.1%) (4.2%) (4.4%) (3.6%) (3.2%) (3.0%) (5.1%) (4.8%)
0.7% MULTI PURPOSE CLEANERS REGULAR 9.6% 4.2% (0.3%) (7.4%) (10.0%) (10%) (8.0%) 1.2% (2.4%) (4.8%) (8.2%) (7.6%) (10.7%) (7.0%) (5%) 2% 10.7% 12.5% 9.1% 4.1% (4.1%) (1.8%) (2%) 1% 6% 14% 9%
0.6% WOOD FURNITURE CLEANERS 7.1% 6.4% 8.4% 2.5% 7.9% 6.6% 8.6% 8.8% 9.8% 9.7% 9.2% 8.8% 11.6% 11.5% 17.0% 21.5% 19.0% 16.8% 18.9% 18.8% 23.1% 9.8% 3.2% 3.7% 0.0% (2.2%) (5.7%)
0.5% FABRIC REFRESHER 2.9% 2.5% 2.1% 6.7% 8.6% 11.8% 15.1% 13.6% 12.3% 12.4% 12.9% 12.5% 9.6% 11.2% 12.6% 14.2% 9.2% 9.7% 4.2% 6.2% 3.2% 1.8% 1.0% 1.3% 1.1% 2.5% 3.1%
0.5% VENT/CLIP AIR FRESHENER (0.0%) 1.5% 2.5% 4.9% 5.6% 8.3% 10.4% 16.9% 13.8% 14.6% 17.7% 21.1% 20.7% 19.7% 23.0% 30.1% 30.6% 30.8% 26.6% 23.2% 15.8% 16.5% 15.9% 20.8% 19.8% 20.4% 13.0%
0.3% AUTO DISH DETERGENT LIQUID/GEL 4.9% 3.1% 1.2% 1.1% 0.0% 0.1% 2.3% (0.3%) 2.3% 5.2% 4.8% 7.3% 7.7% 9.7% 9.3% 7.3% 8.1% 7.6% 8.3% 6.6% 5.4% 5.1% 2.7% 1.3% 0.1% (0.7%) (1.6%)
34.6% Fabric & Home Care 2.8% 2.5% 7.6% 7.4% 6.6% 7.3% 8.0% 9.0% 8.4% 7.8% 8.0% 8.3% 8.2% 7.8% 7.7% 4.8% 2.7% 4.0% 4.7% 4.7% 3.9% 2.7% 2.7% 4.0% 3.1% 3.1% 2.7%
7.0% PAPER TOWELS 8.9% 8.1% 8.4% 9.1% 7.7% 7.2% 6.8% 6.6% 7.1% 5.8% 8.8% 9.2% 7.7% 6.4% 9.6% 10.4% 11.6% 11.6% 14.0% 16.4% 17.8% 17.6% 17.1% 12.0% 8.1% 8.3% 6.4%
7.0% BATH TISSUE 3.8% 7.1% 8.0% 2.7% 0.6% 0.9% 1.2% 3.0% 1.7% 4.0% 7.5% 10.4% 9.4% 9.4% 9.5% 9.5% 7.8% 6.6% 10.3% 10.8% 10.9% 10.3% 8.7% 7.7% 5.9% 4.7% 4.5%
2.8% SANITARY PAD 7.1% 6.6% 9.0% 7.9% 7.9% 7.5% 8.5% 14.1% 14.4% 12.7% 10.8% 9.6% 9.2% 9.5% 9.6% 8.5% 8.7% 6.9% 7.1% 7.1% 2.9% 1.5% 1.3% 2.2% 1.9% 1.6% 0.7%
1.9% TAMPON 6.2% 6.2% 8.4% 7.1% 7.0% 4.7% 8.5% 14.0% 14.6% 11.0% 10.3% 9.6% 9.7% 11.4% 10.0% 9.4% 10.3% 8.0% 9.7% 5.9% 1.2% (0.4%) 1.3% 1.8% 1.0% 0.6% (1.5%)
1.4% FACIAL TISSUE 10.1% 8.2% 10.9% 12.4% 11.4% 10.2% 9.8% 10.6% 8.8% 10.5% 10.5% 8.0% 5.4% 5.9% 10.6% 8.2% 6.9% 6.9% 7.3% 6.8% 5.1% 6.8% 7.1% 4.0% 0.0% 1.5% 2.9%
1.1% BABY WIPE 6.2% 10.0% 8.0% 9.0% 12.1% 8.5% 10.9% 12.2% 10.7% 12.8% 13.1% 12.0% 12.4% 10.9% 13.2% 14.2% 14.9% 13.2% 12.6% 11.1% 11.5% 10.3% 9.5% 9.3% 8.0% 8.6% 10.0%
0.7% TRAINING PANTS 14.0% 12.5% 13.0% 12.4% 11.5% 12.2% 13.8% 14.6% 13.3% 7.4% 7.4% 7.5% 8.2% 7.7% 7.6% 6.9% 6.2% 6.8% 8.5% 8.1% 7.1% 6.8% 6.1% 4.8% 4.1% 3.6% 1.9%
0.5% LINERS 8.7% 8.5% 11.6% 9.2% 9.5% 10.3% 11.0% 16.4% 17.5% 14.7% 13.8% 11.4% 11.0% 11.1% 11.1% 9.4% 9.8% 8.4% 7.6% 7.1% 3.0% 0.6% 0.7% 1.9% 1.6% 0.7% (0.8%)
28.0% Baby, Feminine & Family Care 8.0% 8.2% 9.4% 8.0% 6.8% 6.6% 7.1% 8.6% 8.1% 7.3% 8.7% 9.2% 8.4% 8.2% 9.4% 9.2% 9.1% 8.4% 10.1% 10.6% 9.8% 9.3% 8.4% 6.6% 4.8% 4.6% 3.6%
62.6% Household Products 5.1% 5.0% 8.4% 7.7% 6.7% 7.0% 7.6% 8.8% 8.2% 7.6% 8.4% 8.7% 8.3% 8.0% 8.5% 6.7% 5.5% 6.0% 7.1% 7.3% 6.4% 5.5% 5.1% 5.2% 3.8% 3.8% 3.1%
2.0% DEODORANT 16.0% 17.4% 13.4% 12.9% 13.7% 13.5% 14.4% 14.8% 19.2% 21.8% 21.1% 18.3% 21.8% 17.8% 15.3% 13.9% 15.9% 15.0% 15.1% 16.4% 16.6% 11.6% 11.0% 12.0% 11.9% 8.8% 6.4%
2.4% BODY WASH 16.7% 15.5% 12.1% 11.9% 11.9% 11.7% 10.2% 10.6% 15.2% 17.3% 15.6% 10.4% 9.9% 5.0% 8.6% 8.4% 8.6% 10.0% 10.4% 12.1% 11.1% 5.9% 6.1% 7.4% 12.4% 20.5% 5.5%
2.0% SHAMPOO 3.7% 3.7% 6.3% 9.5% 10.0% 11.1% 10.7% 12.3% 15.8% 17.3% 16.4% 15.5% 14.8% 18.9% 19.5% 16.9% 14.7% 15.1% 15.6% 16.2% 15.3% 9.8% 10.1% 9.1% 8.1% 8.3% 8.0%
1.0% FACIAL MOISTURIZER (2.5%) 1.8% (2.4%) 4.9% 7.7% 9.9% 9.3% 8.8% 6.6% 5.7% 5.3% 6.7% 5.4% 3.8% 0.3% (2.0%) (3.6%) (5.7%) (10.0%) (11.3%) (9.4%) (15.1%) (15.6%) (13.1%) (12.9%) (15.8%) (11.6%)
1.3% CONDITIONER 6.2% 7.1% 9.5% 12.2% 12.8% 13.2% 13.7% 15.4% 19.0% 19.9% 19.4% 19.2% 17.7% 20.3% 20.7% 18.4% 17.1% 18.2% 19.2% 20.0% 18.3% 12.7% 13.1% 11.8% 9.8% 10.3% 9.5%
1.0% 2 IN 1 2.0% 3.2% 6.5% 9.4% 10.6% 12.9% 10.7% 11.4% 15.1% 15.8% 13.6% 12.5% 12.2% 16.8% 17.5% 16.1% 13.5% 12.6% 13.4% 14.9% 14.5% 12.0% 12.4% 12.0% 12.3% 11.3% 7.9%
0.3% BAR 5.8% 5.5% 7.0% 10.2% 11.1% 10.2% 13.3% 14.0% 25.6% 27.0% 25.6% 19.4% 19.6% 20.8% 21.3% 26.3% 27.4% 29.1% 31.0% 31.1% 29.7% 18.7% 18.5% 18.5% 17.8% 16.0% 9.3%
2.9% AP & DEO 10.3% 9.9% 7.3% 5.9% 5.7% 8.7% 6.6% 7.1% 11.3% 12.6% 13.2% 11.7% 10.8% 9.8% 9.0% 9.5% 11.2% 10.4% 10.8% 12.1% 10.3% 4.7% 4.9% 4.9% 3.7% 3.6% 2.5%
12.9% Beauty 7.7% 8.7% 7.7% 9.2% 9.8% 11.1% 10.3% 11.0% 14.6% 16.0% 15.2% 13.4% 13.1% 12.7% 12.5% 11.5% 11.5% 11.3% 11.6% 12.6% 11.8% 6.5% 6.4% 6.8% 7.1% 7.8% 4.3%
1.2% BLADES AND MANUAL RAZOR MEN BLADES 1.0% 6.4% 13.3% 11.6% 12.4% 14.3% 13.0% 14.0% 13.5% 15.3% 19.3% 19.7% 21.0% 16.7% 9.6% 7.1% 5.3% 5.5% 5.9% 5.5% 4.6% 2.0% 1.7% (0.5%) (3.3%) (2.2%) (0.6%)
3.0% 10.1% 12.3% 13.3% 13.3% 14.7% 13.9% 13.1% 13.1% 13.9% 16.5% 15.0% 13.3% 9.7% 3.9% 2.3% 1.9% 1.1% 1.4% 1.9% 3.0% (0.5%) (0.5%) (0.6%) (0.4%) (0.2%) 0.9%
16.9% 22.8% 22.1% 27.2% 29.0% 34.3% 26.5% 24.3% 20.8% 28.5% 37.7% 38.4% 29.4% 14.1% (5.6%) (6.5%) (13.8%) (19.0%) (22.2%) (17.8%) (14.0%) (17.0%) (17.9%) (20.7%) (24.4%) (26.7%) (18.0%)
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES5.3% 4.9% 5.2% 5.6% 5.1% 5.9% 6.1% 5.4% 5.4% 4.9% 6.9% 6.8% 7.3% 5.0% 2.9% 0.9% 1.7% 1.1% 0.3% 1.3% 1.7% 1.3% 2.5% 0.3% (0.1%) (1.3%) 2.6%
(3%) (1%) (2%) (2%) (3%) (3.0%) 0.6% (0.5%) (1.1%) (2.2%) (0.6%) (2.9%) (2.1%) 0.0% (3.3%) (1.8%) (1.2%) (1.0%) (0.1%) (0.3%) 0.3% (3.1%) (1.4%) (0.4%) 0.7% (0.0%) (0.2%)
19.6% 11.7% 25.9% 17.0% 3.4% 10.0% 5.7% 5.2% (0.7%) (0.5%) 0.6% 10.3% 7.5% (2.6%) (3.7%) 1.0% 2.6% 7.6% 5.1% 2.6% 4.0% (3.3%) 0.9% 7.9% (0.7%) 0.1% 1.5%
0.3% SHAVING CREAM 5.0% 12.5% 20.8% 26.2% 20.7% 19.2% 10.0% 9.2% 8.7% 10.7% 17.6% 19.1% 21.2% 17.2% 11.8% 0.4% 1.2% 2.9% 5.5% 12.6% 13.6% 15.0% 11.4% 5.7% 5.0% 3.5% 0.6%
3.7% Grooming 4.7% 8.4% 12.9% 12.6% 10.7% 12.6% 10.9% 10.5% 9.3% 10.9% 14.7% 15.6% 15.0% 10.1% 3.2% 1.8% 0.4% (0.0%) (0.6%) 0.4% 1.2% (1.9%) (1.5%) (2.6%) (5.0%) (5.5%) (2.4%)
16.7% Beauty & Grooming 6.9% 8.6% 9.0% 10.1% 10.0% 11.5% 10.4% 10.8% 13.2% 14.7% 15.1% 13.9% 13.6% 12.1% 10.2% 9.1% 8.7% 8.5% 8.5% 9.5% 9.2% 4.5% 4.5% 4.7% 4.3% 4.6% 2.7%
3.4% TOOTHPASTE 7.6% 8.3% 5.5% 8.3% 3.6% 4.1% 3.9% 7.1% 7.1% 6.5% 7.4% 6.8% 6.7% 7.5% 7.4% 9.7% 12.1% 16.0% 15.3% 15.2% 12.6% 10.4% 11.7% 12.7% 10.8% 10.9% 10.1%
1.9% TOOTHBRUSH (0.6%) 0.8% 0.0% 8.9% 4.7% 5.0% 7.9% 12.3% 14.4% 15.1% 13.5% 7.0% 10.5% 13.9% 10.2% 13.5% 7.0% 9.1% 11.1% 12.2% 8.1% 5.5% 6.7% 7.6% 8.6% 7.9% 7.3%
2.4% COLD/FLU ADULT 0.9% 2.9% 5.5% 10.8% 20.0% 19.3% 20.9% 19.3% 16.4% 16.0% 19.2% 20.2% 22.4% 17.8% 7.2% 6.4% 1.7% (2.0%) 1.5% (0.2%) 0.4% (0.1%) 1.3% (1.1%) (0.8%) (4.0%) (2.1%)
0.9% MOUTHWASH 8.6% 12.7% 10.8% 10.4% 11.6% 10.9% 10.5% 10.3% 11.2% 12.2% 10.3% 8.2% 8.8% 7.0% 3.3% 6.1% 9.5% 6.9% 7.6% 9.0% 6.9% 8.3% 9.2% 9.2% 9.4% 6.9% 7.0%
0.8% LAXATIVES 10.2% 6.9% 0.8% 9.7% 14.4% 14.8% 16.7% 17.0% 19.4% 14.4% 10.4% 5.0% 0.9% 2.4% 8.2% 9.7% 6.9% 5.4% 4.1% 4.4% 8.8% 11.5% 11.8% 6.9% 6.8% 7.6% 5.9%
0.8% MULTI-SYMPTOM GI 0.3% (1.4%) (0.0%) 0.8% 5.8% 8.4% 10.5% 8.4% 5.3% 6.7% 6.5% 9.7% 11.4% 12.2% 12.6% 11.1% 10.2% 4.0% 3.3% 2.1% 2.4% 1.3% (0.5%) (0.4%) 1.0% 0.8% 0.4%
0.5% WHITENING KIT 3.5% (0.3%) (9.7%) ###### (2.8%) (0.4%) (3.0%) (5.9%) (9.7%) 1.7% 3.0% 2.1% (1.0%) 0.0% (2.5%) (2.5%) (2.6%) (5.2%) (8.2%) (6.5%) (5.8%) 2.6% (3.4%) (5.0%) (2.1%) (3.5%) (5.9%)
0.7% FLOSS 1.8% 5.3% 4.5% 2.2% 1.4% 0.7% 2.6% 9.6% 10.7% 15.5% 16.5% 16.2% 15.2% 14.6% 13.9% 12.5% 13.6% 15.1% 15.0% 13.2% 5.6% 3.3% 1.7% (0.2%) (0.4%) (1.8%) (1.5%)
0.5% ACID RELIEF 0.9% 1.1% 2.7% 0.6% 0.1% 1.1% 3.2% 2.7% 2.8% 4.2% 2.8% 3.0% 3.4% 2.7% 2.7% 2.3% 1.9% 1.5% 1.0% 0.5% 1.4% 1.6% 0.7% 1.8% 1.6% 1.5% 1.0%
0.5% DENTURE CARE (1%) 12% 23% 25% 16% 22% 17% 21% 28% 28% 25% 29% 36% 30% 33% 26.9% 22.0% 27.7% 30.1% 28.0% 23.8% 24.4% 21.6% 20.8% 17.1% 12.0% 21.1%
12.4% Health Care 3.2% 5.0% 3.6% 7.1% 7.3% 7.8% 8.2% 10.0% 10.3% 11.3% 11.8% 11.5% 12.3% 10.9% 8.2% 9.2% 8.1% 8.2% 8.9% 9.1% 7.5% 6.5% 6.4% 5.6% 5.1% 3.3% 3.8%
91.7% Procter and Gamble 5.1% 5.6% 7.8% 8.0% 7.3% 7.9% 8.2% 9.3% 9.4% 9.2% 9.9% 9.9% 9.8% 9.0% 8.7% 7.4% 6.4% 6.7% 7.6% 7.9% 7.1% 5.4% 5.2% 5.1% 4.1% 3.8% 3.1%
6 February 2024
12
EXHIBIT 16: PG Categories - Sales Growth (YoY %)

% of LTM Sales Growth (YoY %)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 6.8% 12.9% 8.6% 6.4% 10.5% 4.3% 1.1% (0.5%) 0.4% 3.1% 1.1% 3.9% 3.2% 1% 4.2% (1.4%) (1.7%) (1.2%) 0.6% 5.2% 5.3% 4.3% 3.5% 1.8% 5.1% 3.5% 3.7%
4.4% LAUNDRY DETERGENT UNIT DOSE 7.5% 11.5% 3.9% 8.4% 12.9% 8.2% 4.2% 3.3% 5.6% 7.6% 5.6% 6.9% 8.7% 10% 13.9% 10.8% 6.0% 1.4% 3.9% 7.9% 7.6% 8.0% 6.5% 3.4% 5.5% 4.9% 2.9%
3.7% DISH SOAP 2% 8.9% 6.5% 1.3% 6.7% 8.8% 11.9% 9.5% 13.1% 15.7% 15.2% 23.4% 21.7% 12% 12.3% 12.7% 13.1% 10.2% 12.7% 9.0% 10.0% 12.2% 7.8% 6.0% 5.7% 4.9% 8.2%
2.5% FABRIC SOFTENERS LIQUID 5.6% 10.9% 8.7% 5.4% 5.1% 0.3% (3.1%) (3.1%) (4.3%) (1.8%) 0.3% 3.6% 3.1% 1% 4.1% (0.6%) 0.9% 2.1% 5.8% 8.2% 6.5% 6.5% 9.9% 4.5% 5.3% 2.8% 4.4%
2.7% IN WASH TREATMENTS 11.7% 25.5% 7.3% 13.4% 15.1% 8.6% (2.1%) (1.6%) (2.2%) 0.4% 6.4% 8.7% 6.9% 11.1% 9.4% 3.6% 1.8% (2.3%) 0.4% 6.7% 6.3% 3.4% 2.8% (0.2%) 3.9% 2.8% 1.3%
2.2% FLOOR CARE 9.2% 16.8% 7.7% 2.3% (0.4%) (1.7%) (3.2%) 1.3% 11.0% 2.6% 1.1% 2.2% 1.5% 5.3% (2.0%) (1.4%) 0.5% 2.5% 8.5% 13.8% 10.6% 9.9% 8.7% 1.5% 3.6% 2.7% 0.1%
2.2% AUTO DISH DETERGENT CAPSULE/TABLET/POD14% 22.0% 10.4% 13.5% 16.7% 14.5% 10.3% 8.5% 7.4% 6.7% 9.6% 16.5% 11.6% 5% 4.8% 10.1% 8.2% 7.3% 10.5% 14.5% 13.9% 12.9% 13.0% 6.6% 8.5% 10.3% 13.5%
1.6% FABRIC SOFTENERs SHEET 7.0% 13.1% 6.4% 3.7% 7.7% 3.6% (0.3%) 0.0% 0.5% 2.1% 6.5% 10.5% 7.0% 6% 2.1% (1.7%) (1.2%) (0.0%) 0.8% 2.6% 0.3% 0.5% 2.7% (1.9%) (0.4%) (0.5%) 1.1%
1.0% INSTANT ACTION SPRAYS (20.2%) (8.8%) (7.4%) (9.2%) 0.9% (9.4%) (7.7%) (8.1%) (0.8%) (0.9%) (10.1%) (3.0%) 1.8% 37.0% 27.5% 13.2% 9.3% 17% 16% 20% 22% 14% 8% 8% 10% 11% (4%)
1.1% LAUNDRY DETERGENT POWDER 7.5% 16.7% 14% 8.4% 11.6% 7.9% 6.3% 4.6% 5.9% 5.3% 2.3% 4.8% 4.6% 1% 0.9% (1.9%) (2.2%) (1.5%) 2.6% 5.4% 4.4% 3.1% 4.4% 3.1% 4.9% 4.9% 2.0%
1.3% SCENTED OIL PLUG INS 6.8% 12.7% (4.3%) (1.4%) (5.0%) (2.4%) (4.2%) 0.1% 4.5% 20.6% 10.8% 6.0% 6.7% 25.4% 26.3% 22.9% 17.7% 17.5% 17.9% 22.3% 21.2% 17.7% 11.9% 13.9% 20.6% 23.6% 8.2%
0.7% MULTI PURPOSE CLEANERS REGULAR (10%) (0.3%) (10.1%) ###### (4.0%) (4.6%) (5.7%) (2.6%) (0.3%) 0.2% 6.9% 8.0% 4.1% 15% 14% 17% 25% 22% 23% 18% 14% 16% 20% 13% 15% 15% 2%
0.6% WOOD FURNITURE CLEANERS 9.0% 17.4% 4.1% 0.4% (1.1%) (6.2%) (5.7%) (6.4%) (0.2%) (3.4%) (0.3%) 3.3% (0.3%) 1.9% (0.6%) 0.1% 2.0% 2.8% 9.5% 13.6% 9.0% 13.2% 9.9% 3.3% 6.0% 7.9% 1.8%
0.5% FABRIC REFRESHER (2.2%) 7.4% (2.6%) (1.5%) (4.4%) (2.3%) (0.6%) (8.9%) (2.7%) (1.4%) 0% 5.0% (1.7%) 13% 2% 6% 0.1% 15.1% 8.0% 4.6% (1.9%) 1.4% (1.3%) (9.1%) (7%) (7%) (14%)
0.5% VENT/CLIP AIR FRESHENER (11.3%) 4% 1.6% 3.7% 3.4% 1.4% (5.7%) 2.4% 5.5% 3.0% 4.0% 5.7% 9.2% 28.5% 14.4% (1.2%) (8.0%) (5.2%) (6.1%) (3.9%) 0.6% (1.2%) (0.6%) 0.6% 2% 7% (10%)
0.3% AUTO DISH DETERGENT LIQUID/GEL 2.0% 4.3% 9.3% 4.5% 3.2% 4.9% 5.5% 2.8% 3.0% 5.2% 5.1% 7.9% 8.2% 1% 2.1% 1% 1.8% 3.6% 4.2% 5.5% 2.9% 3.9% 2% (1%) (1%) (2%) (0%)
34.6% Fabric & Home Care 5.8% 12.8% 6.1% 5.2% 8.1% 4.3% 1.5% 1.0% 3.0% 4.7% 4.2% 7.4% 6.6% 7% 7.4% 4.2% 3.3% 2.9% 5.3% 8.4% 7.8% 7.3% 6.3% 3.2% 5.6% 4.9% 3.6%
7.0% PAPER TOWELS 11.1% 9.5% 6.0% (4.1%) 3.0% 2.8% (1.1%) (7.1%) (6.3%) (10.0%) (10.6%) 7.7% 7.7% 1% 0.5% 1% 5.2% 1.3% 2.4% 4.0% 2.7% 3.7% 1% 2% (0%) 0% 2%
7.0% BATH TISSUE 15% 14.2% 10.6% (3.5%) 10.6% 10.2% 4% (8.8%) (9.7%) (10.4%) (9%) 13% 16% 6% 7% 6% 7.7% 2.8% 5.1% 6.8% 8.1% 8.5% 3% 2% (0%) 3% 5%
5.6% DISPOSABLE DIAPERS 16.0% 24% 16% 7% 2.4% 5.9% 4.4% 1.3% 1.6% 1.4% 1.6% 3.8% 4.4% 9% 3.2% 2.5% 1.7% 1.8% 2.9% 4.0% 3.0% 2.3% 1.8% (2.6%) (0.5%) (3.9%) (3.3%)
2.8% SANITARY PAD 13.7% 16% 7.8% 8.1% 10.4% 15.9% 9.9% 7.9% 6.5% 8.5% 7.1% 8.8% 9.3% 8% 11.9% 13.0% 10.4% 9.0% 0.1% 3.5% 3.9% 5.6% 3.9% 2.9% 3.2% 2.7% 4.0%
1.9% TAMPON 13.0% 17% 7.4% 8.8% 7.9% 23.6% 12.1% 3.8% 2.9% 8.0% 3.6% 3.2% 1.5% 1% 6.5% 9.0% 2.9% 4.6% (11.2%) (3.1%) 6.7% 8.2% 2.3% 3.2% 4.2% 4.8% 7.8%
1.4% FACIAL TISSUE 40.2% 23.8% 33.5% 35.6% 43.8% 36.1% 22% 14.1% 14.0% 16.8% 21% 35% 32% 9% 32% 23.9% 6.6% (5.1%) (5.2%) (1.5%) 1.8% 4.0% (2.0%) (4.6%) (7.2%) (5.5%) 6.4%
1.1% BABY WIPE 8% 16% 13.1% 9% 17.5% 18.1% 11.5% 9.5% 14.2% 16.8% 9.6% 11.3% 10.9% 17% 12.3% 7.8% 7.6% 2.4% 1.9% 2.8% 3.2% 3.4% 4.7% 3.7% 4.9% 0.2% (0.7%)
0.7% TRAINING PANTS 8.5% 10.6% 1.6% (9.7%) (14.0%) 8.6% 5.8% 4.6% 4.6% 6.0% 6.9% 8.9% 8.4% 11.0% 12.2% 9.5% 3.9% 0.8% (3.8%) (3.0%) 1.7% (0.1%) (3.1%) (6.2%) (6.4%) (8.6%) (3.8%)
0.5% LINERS 16.1% 21% 14% 13% 15.3% 15.1% 7% 6.9% 8.2% 11.7% 8% 9.2% 10% 8% 7.0% 4.6% 6.0% 5.4% 1.0% 2.0% 2.0% 1.7% 0.6% (1.4%) (0.6%) (0.2%) (0.4%)
28.0% Baby, Feminine & Family Care 14.6% 15.7% 10.8% 2.4% 7.5% 10.1% 4.8% (1.9%) (1.9%) (2.5%) (2.6%) 9.5% 10.2% 6% 6.3% 5.7% 5.6% 2.5% 1.3% 3.6% 4.4% 4.9% 2.0% 0.7% (0.0%) 0.1% 2.2%
62.6% Household Products 9.7% 14.1% 8.1% 3.9% 7.8% 6.9% 3.0% (0.3%) 0.8% 1.3% 1.1% 8.4% 8.3% 6% 6.9% 4.8% 4.3% 2.7% 3.4% 6.2% 6.3% 6.3% 4.4% 2.1% 3.0% 2.7% 3.0%
2.0% DEODORANT 17.3% 34% 27.3% 23.6% 30.7% 26.5% 25.9% 30.8% 34.4% 37.5% 35.3% 31.5% 37.2% 45% 37.3% 27.1% 30.7% 29.1% 28.9% 31.1% 29.2% 29.6% 25.4% 23.8% 28.1% 27.2% 11.6%
2.4% BODY WASH 8.5% 22.2% 16.4% 14.3% 19.2% 15.1% 12.8% 13.0% 13.2% 11.5% 17.0% 17.0% 15.7% 20.5% 18.7% 19.3% 23.5% 23.4% 25.2% 29.7% 28.4% 28.5% 25.1% 28.0% 40.1% 52.3% 23.4%
2.0% SHAMPOO 0.4% 12.5% 9.6% 5.3% 12.9% 9.1% 9.3% 10.5% 10% 12% 14% 14.4% 18.0% 25% 18.1% 15.1% 18.9% 20.6% 24.1% 23.2% 18.8% 20.6% 14.7% 15.3% 19.7% 16.8% 9.6%
1.0% FACIAL MOISTURIZER (4.1%) 3.8% (9.6%) 0.6% 6.1% 5.2% 5.0% 3.6% 4.4% 4.0% (0.4%) (3.4%) 4.0% (3.8%) (1.8%) (6%) (2.1%) 1.9% 0.6% (1.8%) 1.3% 6.0% 3.6% (4.4%) 1.8% (0%) 2%
1.3% CONDITIONER (1.6%) 13.2% 8.5% 4.3% 10.0% 8.0% 6.5% 7.9% 8.5% 9.3% 10.4% 12.9% 16.6% 19% 11.9% 11.5% 17.0% 19.4% 22.5% 24.1% 18.3% 19.6% 15.3% 15.1% 18.6% 16.1% 8.3%
1.0% 2 IN 1 0.3% 9.0% 4.3% 1.0% 8.1% 1.7% 3.6% 4.2% 3.3% 6.1% 6.2% 6.0% 6.0% 9% 5.4% 2.7% 5.4% 4.2% 7.7% 6.8% 6.5% 9.1% 3.2% 5.7% 9.8% 9.4% 4.0%
0.3% BAR (16%) (2.9%) 2.6% 0.9% 3.8% 10.4% 17% 22.6% 18.3% 20.7% 15% 12.7% 8% 7% 4% 9% 14% 12% 11% 9% 4% 3% 2% 3% 5% 8% 10%
2.9% AP & DEO (0.3%) 17% 14% 14% 17% 12% 11% 16% 20% 20% 19% 18% 17% 24.5% 16.5% 5.8% 8.0% 8.1% 8.7% 9.8% 6.5% 4.4% 2.2% 0.3% 4% 5% (3%)
12.9% Beauty 1.9% 15.6% 10.4% 9.8% 15.4% 11.8% 11.2% 13.5% 14.9% 15.6% 15.6% 14.8% 16.8% 21% 16.0% 11.3% 15.0% 15.6% 17.3% 18.4% 15.8% 16.4% 12.6% 12.0% 17.5% 19.1% 7.9%
1.2% BLADES AND MANUAL RAZOR MEN BLADES (3.0%) 12% 5% 6% 8% 4.5% 4% 2.6% 4% 4.1% 4% 4.1% 5% 6.5% 1.3% (2.6%) (2.1%) (1.9%) (1.9%) (2.3%) (3.7%) (4.4%) (5.1%) (9.2%) (8.4%) (6.9%) (10.8%)
1.5% 11% 3.9% 1% 5.5% 2.0% 2% 2.1% 3.6% 2.9% 4.8% 6.7% 6% 8% 4.5% 0.6% 2.2% 1.5% 0.4% 0.6% 0.1% 0.4% 0.4% (3.8%) (2.5%) (1.3%) (0.9%)
(6.4%) 12% 2.1% 15.7% 15.1% 8.9% 7.0% 5.9% 4.3% 9.7% 9.2% 2.7% 1.6% 9.3% 7.3% (1.9%) (8.6%) (0.4%) (0.3%) 5.9% 11.1% 10.8% 10.2% 10.8% 14.7% 14.9% 6.6%
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES 1.9% 16% 6% 2% 4% 0% (0%) 0% 2% 0.4% (0.2%) (0.6%) (0%) 2.4% (1.8%) (7.9%) (4.7%) (5.3%) (4.0%) (2.0%) (4.5%) (4.3%) (4.9%) (6.4%) (3.1%) (1.3%) (6.4%)
3.9% 11% (4.7%) (8.2%) 1.2% 1.4% (2.9%) (4.4%) (2.7%) (5.4%) (3.5%) (1.6%) (3.3%) (0.6%) (2.4%) (7.0%) (0.8%) (2.0%) (4.5%) (3.3%) (6.8%) (7.6%) (6.9%) (8.5%) (5.8%) (6.1%) (4.5%)
4.7% 8.7% (7.4%) (1.3%) 3.6% (8.1%) (12%) (8.7%) (11.0%) (9.9%) (8.5%) (8.2%) (6%) (1.7%) 6.9% (5.9%) 2.8% 9.9% 4.8% 6.2% 8.4% 9.6% 2.6% (0.2%) 3.7% 6.3% 2.3%
0.3% SHAVING CREAM (5.1%) (5%) (8%) (6.1%) (6.8%) (7.0%) (11%) (13.3%) (9.3%) (12.9%) (16.1%) (11.1%) (5%) 7% 11.3% 0.4% (0.1%) 4.2% (0.2%) (0.5%) 1.9% (0.6%) (0.7%) (2.1%) 0.0% (0.1%) 1.5%
3.7% Grooming (0.9%) 10% 1.1% 2.6% 5.6% 1.4% (0.4%) (0.8%) 0.2% 0.1% 0.5% 0.9% 1% 5.0% 2.9% (3.3%) (1.8%) 0.1% (1.1%) 0.0% (0.2%) (0.6%) (1.6%) (4.4%) (2.3%) (1.0%) (4.0%)
16.7% Beauty & Grooming 1.1% 14.2% 7.8% 7.8% 12.7% 8.9% 7.9% 9.5% 10.8% 11.4% 11.6% 11.1% 12.6% 16% 12.6% 7.5% 10.6% 11.6% 12.4% 13.6% 11.8% 12.2% 9.2% 8.1% 12.7% 14.1% 5.0%
3.4% TOOTHPASTE 5.5% 12.0% 6.3% 1.3% 3.4% 2.4% 1.5% 1.6% 2.4% 3.7% 3.5% 3.8% 5.2% 5% 6.3% 6.1% 11.0% 11.6% 11.6% 11.9% 12.7% 13.3% 13.2% 10.4% 12.1% 12.5% 7.8%
1.9% TOOTHBRUSH 12.5% 11% (1.2%) (7.3%) (5.0%) (3.9%) (7.6%) (3.0%) (4.1%) (4.7%) (4.3%) (4.3%) (2.6%) (1.2%) 5.3% 4.4% 7.3% 6.6% 2.3% 5.5% 4.7% 7.9% 9.0% 3.5% 1.7% 3.3% 2.3%
2.4% COLD/FLU ADULT 171% 52% 73% 58% 57.5% 48.2% 6% (15%) 10% 29% 43% 71% 29% (26%) 66.0% 40.7% 11% 6% 0% 1% 9% 24% 24% 4% (14%) 6% 48%
0.9% MOUTHWASH 5.6% 14.7% 9.3% 8.1% 6.7% 8.2% 4.6% 5.7% 4.0% 7.0% 4.3% 5.5% 5.5% 8.1% 7.3% 1.2% 0.7% 4.5% 1.2% 1.5% 0.1% 0.9% (0.8%) (0.1%) 1.3% 2.5% (4.9%)
0.8% LAXATIVES 10.8% 14.7% 14.8% 15.6% 23.3% 19.1% 23.5% 23.2% 18.9% 17.5% 24.0% 26.4% 21.2% 25.5% 23.7% 18.7% 12.8% 6.5% 5.6% (0.4%) (3.2%) 1.9% 3.2% (5.0%) (3.7%) (0.1%) (2.9%)
0.8% MULTI-SYMPTOM GI 5.0% 18% 18.6% 9.0% 13.6% 10.4% 5.4% 3.7% 6.1% 11.0% 19.7% 19.0% 17.8% 26% 24.6% 16.8% 14.1% 12.7% 16.0% 15.6% 13.8% 13.1% 11.3% 6.8% 6.0% 8.4% 2.7%
0.5% WHITENING KIT 2% 1% (13.9%) ###### (12.3%) (18.0%) ###### (22.9%) (19.7%) (8.0%) (5%) (8.1%) (8.3%) 1.1% 5.4% (3.8%) (12.7%) (7.2%) (5.5%) (1.1%) 3.7% (1.0%) (3.7%) (7.3%) (8.7%) 1% (7%)
0.7% FLOSS 5.7% 9% 8.1% 6.9% 10.0% 8.8% 6.5% 7.0% 7.0% 11.8% 14.7% 14.3% 16.7% 18.4% 16.4% 11.1% 10.8% 7.8% 8.9% 8.8% 3.2% 3.6% 2.7% (0.5%) 2.4% 4.5% 1.5%
0.5% ACID RELIEF (2.7%) (1.2%) (6.2%) (6.3%) (6.1%) (4.0%) (4.8%) (6.2%) (7%) (6.2%) (5.1%) (3.8%) (4.4%) (4%) (6.6%) (5.3%) (4.6%) (2.0%) (5.1%) (6.3%) (5.1%) (6.7%) (5.6%) (4.8%) (5.8%) (3.4%) (3.6%)
0.5% DENTURE CARE (4.8%) 4.5% 0.0% (3.6%) 0.3% (1.9%) (2%) 0.6% 4.7% 7.2% 6.1% 6.3% 8% 14% 9.8% 8.3% 11.5% 10.4% 12.6% 11.0% 7.3% 4.5% 5.2% 5.2% 5.0% 8.6% 1.9%
12.4% Health Care 28.3% 15% 10.2% 6.3% 8.4% 6.3% 0.6% (1.0%) 2.1% 7.2% 11% 18.5% 11% (2%) 17.1% 11.2% 7.7% 7.1% 5.7% 6.3% 6.6% 9.5% 10.2% 3.7% (1.5%) 5.9% 11.9%
91.7% Procter and Gamble 11% 14.2% 8.3% 5% 8.7% 7.2% 3.5% 1% 3% 4% 4.0% 10.3% 9.3% 7% 9.2% 6.1% 5.8% 5% 5.3% 7.6% 7.3% 7.7% 6.0% 3.3% 3.9% 5.1% 4.5%
6 February 2024
13
EXHIBIT 17: PG Categories- TDP Growth (YoY %)

% of LTM TDP Growth (YoY %)
Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.4% LAUNDRY DETERGENT LIQUID 4.3% 4.7% 2.6% 2.9% 2.1% (0.1%) (1.5%) (1.5%) (4.0%) (4.5%) (1.1%) 2.2% 1.4% (0.5%) 0.2% (0.4%) (0.9%) 0.8% 1.3% 2.2% 2.6% 2.0% 3.2% 3.5% 1.8% 2.5% 1.8%
4.4% LAUNDRY DETERGENT UNIT DOSE (2.1%) (1.5%) (4.8%) 4.5% 6.9% 6.3% 4.7% 4.8% 4.1% 5.6% 8.4% 7.0% 8.4% 9.0% 9.4% 9.7% 4.8% 9.2% 8.7% 10.1% 8.9% 10.6% 11.1% 10.4% 8.7% 8.6% 8.1%
3.7% DISH SOAP 20.2% 22% 20% 18% 17% 16% 16% 16% 16.0% 16.0% 15.8% 16.3% 16.9% 11.0% 8.0% 9.8% 8.6% 8.0% 9.1% 8.9% 8.8% 10.2% 9.6% 11.5% 11.7% 11.6% 11.4%
2.5% FABRIC SOFTENERS LIQUID 1.2% 1.5% 0.3% (1.2%) (1.4%) (2.1%) (3.8%) (3.4%) (5.2%) (4.9%) (2.9%) (3.6%) (3.7%) (4.7%) (4.5%) (4.1%) (3.5%) (3.9%) (3.5%) (3.0%) (3.3%) (1.5%) 13.6% 17.4% 16.0% 15.4% 14.6%
2.7% IN WASH TREATMENTS 3.1% 9.2% 5.8% 4.7% 6.5% 5.7% 2.3% 1.5% (0.1%) (0.3%) 10.4% 21.5% 15% 18.5% 13.5% 7.4% 4.0% 1.7% 1.0% 1.3% 0.6% 4.3% 15.2% 8.9% 4.2% 3.0% 1.7%
2.2% FLOOR CARE 13.2% 13% 11.7% 9.9% 8.2% 8.2% 4.9% 7.0% 10.8% 8.5% 7.9% 7.6% 6.9% 5.6% 4.4% 4.8% 5.0% 6.2% 6.1% 1.9% 0.7% 0.3% 0.6% (0.4%) 1.4% 1.5% 1.0%
15.0% 13% 10% 8% 5.4% 4.5% 3.9% 2.9% 2.6% 2.0% 2.8% 4.3% 4.6% 6% 11.9% 12.6% 11.9% 10.3% 9.9% 10.7% 10.8% 10.9% 11.3% 10.4% 9.6% 9.2% 6.3%
1.6% FABRIC SOFTENERs SHEET 11.6% 9.5% 7.1% 3.4% 1.6% 0.5% (0.5%) (0.1%) 0% (2%) 6% 13% 4.5% 3.1% 0.7% 0.5% (0.4%) 0.7% 0.1% 0.2% (0.6%) (4.8%) 2.1% 3.1% 3.1% 2.9% 2.4%
1.0% INSTANT ACTION SPRAYS 15.3% 18.6% 14.6% 13.1% 12.8% 3.7% 8.7% 6.2% 6.5% 2.5% (1.1%) 0.4% 2.3% 11.2% 7.3% 3.0% 1.9% 3.9% 3.9% 3.7% 9.3% 7.7% 7.9% 9.1% 9.9% 10.4% 2.2%
1.1% LAUNDRY DETERGENT POWDER 5.2% 7% 7% 4% 5% 2% 2% 2% 1% 1% 1% 2% 2% 1% 1.6% 1.6% (1.3%) (7.0%) (6.7%) (6.3%) (6.9%) (6.6%) (6.5%) (7.0%) (6.3%) (6.5%) (8.9%)
1.3% SCENTED OIL PLUG INS 5.3% (1.1%) (8.1%) (4.5%) 1.0% 1.0% 5.3% 2.6% 2.7% 7.2% 6.9% 5.2% 6.4% 16.7% 19.5% 18.9% 14.8% 9.1% 8.0% 4.7% 8.1% 7.9% 5.8% 7.4% 9.2% 11% 3%
0.7% MULTI PURPOSE CLEANERS REGULAR 8.9% 5.6% 1.7% 0.7% 2.0% 1.3% 0.7% 0.8% 0.1% 0.3% 2.1% 3.0% 1.8% 1.9% (0.3%) 2.0% 3.8% 1.3% 1.2% 2.1% 3.8% 4.4% 4.6% 4.3% 3.1% 2.8% (1.0%)
0.6% WOOD FURNITURE CLEANERS (0.1%) 3.3% 3.7% 1.7% (1.7%) (6.7%) (5.7%) (4.7%) (0.6%) 1.9% 2.4% 4.7% 3.8% 0.4% 0.7% 0.8% (0.1%) 0.0% 7.9% 11.6% 10.4% 10.6% 9.1% 8.8% 9.0% 9.8% 6.8%
0.5% FABRIC REFRESHER 22.1% 21.0% 14.2% 13% 9% 9% 12% 5% 10% 5% 4% 4% 2% 1% (1%) 2.0% (0.8%) 3.0% (0.4%) (0.7%) (0.2%) 1.5% 1.0% (0.6%) (0.3%) (0.5%) (3.7%)
0.5% VENT/CLIP AIR FRESHENER (10%) 3% 19% 18.0% 17.6% 16% 13% 14% 14% 11% 13% 16.6% 20% 27.0% 13.1% (2.6%) (1.6%) (0.2%) 1.0% 2.0% 5.3% 6.9% 6.2% 6.2% 5.3% 10% 0%
0.3% AUTO DISH DETERGENT LIQUID/GEL 2.4% (1%) (5%) (6%) (7%) (5%) (5%) (5%) (5%) (4%) (4.8%) (5.0%) (4.7%) (7.1%) (5.9%) (5.9%) (5.9%) (5.2%) (6.3%) (6.3%) (7.9%) (8.8%) (8.7%) (8.6%) (8%) (9%) (10%)
34.6% Fabric & Home Care 7.3% 8.3% 6.2% 6.2% 6.1% 4.5% 4.0% 3.6% 3.4% 2.8% 4.7% 6.5% 5.9% 6.4% 5.4% 4.4% 3.1% 3.5% 3.6% 3.6% 4.2% 4.5% 6.6% 6.6% 6.1% 6.4% 3.9%
7.0% PAPER TOWELS 54% 18% 16% 22% 25% 9% 4% 2% 4% 4% 3% 6% 6% 5% 27.1% 27.2% 12.5% 7.6% 12.0% 7.2% 5.8% 5.1% 5.1% 5.7% 5.2% 4.5% 4.3%
7.0% BATH TISSUE 14% 22% 21% 18% 8% 7% 6% 10% 21% 17% 18% 20% 21% 17% 2% (1.8%) 0.5% 0.5% 2.4% 3.6% (1.6%) (10.0%) (1.9%) 14.1% 7.0% 3.0% 2.3%
5.6% DISPOSABLE DIAPERS 6.7% 9% 4% (1%) (1.7%) (1.7%) (2.0%) (1.8%) (1.6%) (0.2%) (0.1%) 0.4% 0.3% (0.0%) (1.5%) (3.8%) (4.2%) (4.7%) (1.1%) 1.7% 1.6% 1.5% 0.6% 0.4% 0.1% (0.0%) (0.8%)
2.8% SANITARY PAD 3.5% 2% (2%) (1.1%) 2.8% 3.4% 0.5% (2.5%) (3.4%) (1.4%) 0.5% (0.3%) (0.8%) (0.2%) 3.5% 6.3% 5.0% 1.4% (2.8%) 1.8% 5.2% 7.2% 5.8% 4.6% 6.3% 6.6% 5.6%
1.9% TAMPON (1.2%) (3%) (12%) (6.3%) (0.8%) 1.3% (8.9%) (6.4%) (5.7%) (0.8%) (0.5%) (0.7%) 0.3% 0.5% 6.2% 14.2% 7.9% 5.9% 3.8% 17.4% 16.1% 16.4% 10.7% 10.8% 11.3% 11% 11%
1.4% FACIAL TISSUE 30% 24% 25% 23% 23% 4% 2% 2% 2% 4% 5% 7% 6% 2.4% 6.3% 1.7% 1.8% 1.4% (0.2%) (0.1%) 0.6% 0.2% (1.6%) (1.3%) (1.2%) 0.9% 4.0%
1.1% BABY WIPE (1.1%) (0%) (3%) (4%) (3%) (2.8%) (1.9%) (2.9%) (2.3%) 1.0% (0.6%) 0.1% (1.3%) (1.6%) (3.2%) 0.1% 1.9% 1.4% 6.0% 3.3% 3.1% 3.5% 1.5% 1.2% 0.8% 1.9% 0.9%
0.7% TRAINING PANTS 6.9% 8.8% 4.5% 0.2% 0.2% 10.7% 6% 6% 7.4% 11.9% 11.8% 19.8% 22% 21% 24.4% 20.9% 16.5% 11.6% 9.3% 12.7% 17.2% 17.1% 12.9% 11.0% 3.5% 1.5% 1.5%
0.5% LINERS 4.3% 4% (1%) (6%) 1.4% (2.1%) (4.1%) (6.4%) (5.2%) (4.4%) (5.7%) (6.2%) (5.4%) (6.6%) (5.5%) (3.3%) 3.6% (1.2%) (0.2%) 0.9% 2.3% 1.3% 1.4% 3.2% 3.5% 2.1% 0.7%
28.0% Baby, Feminine & Family Care 8.0% 7% 3% 2% 3% 2% (0.9%) (1.1%) 0.3% 1.9% 2.2% 2.9% 3.0% 2.3% 4.0% 4.7% 3.2% 1.2% 1.5% 5.0% 5.2% 4.4% 3.7% 5.3% 4.5% 4.1% 3.6%
62.6% Household Products 7.5% 8% 5% 4.7% 5.1% 3.6% 2.2% 1.9% 2.3% 2.5% 3.8% 5.2% 4.9% 4.9% 4.9% 4.5% 3.1% 2.7% 2.8% 4.1% 4.5% 4.5% 5.6% 6.2% 5.5% 5.6% 3.8%
2.0% DEODORANT 7.5% 17.6% 24.8% 25.0% 27.0% 24.8% 25.2% 24.7% 23.8% 24.2% 24.7% 25.3% 26.4% 28.3% 27.0% 19.6% 20.1% 19.8% 20.6% 20.0% 19.7% 22.5% 23.1% 21.9% 24.6% 23.3% 10.5%
2.4% BODY WASH 8.3% 12.0% 17.7% 17.4% 17.9% 15.9% 12.6% 11.9% 13.4% 12.7% 14.7% 15.7% 14.0% 10.0% 12.5% 12.5% 13.2% 12.9% 13.5% 15.0% 15.0% 15.9% 15.5% 18.2% 23.9% 25.5% 15.3%
2.0% SHAMPOO 5.6% 10% 7% 7% 9% 8% 8% 6% 4% 4% 3% 3% 5.4% 8.8% 5.0% 2.8% 4.0% 4.9% 6.0% 6.4% 5.9% 7.8% 6.9% 7.2% 8.9% 7.3% 0.4%
1.0% FACIAL MOISTURIZER (3.7%) 1.9% (0.2%) 0.7% 2.8% 1.4% (0.7%) (1.8%) 6.9% 6.1% 3.1% 0.4% 5.4% (0.6%) 2.2% (4.5%) (3.0%) (0.5%) 2.1% 2.9% 3.7% (2.7%) (4.1%) (3.7%) (0.8%) (1.4%) (3.1%)
1.3% CONDITIONER 4.6% 11% 7.7% 7.6% 9.3% 8.7% 6.3% 5.6% 3.5% 2.7% 1.5% 1.9% 2.8% 3.1% 1.3% 1.9% 3.1% 4.5% 5.5% 6.6% 5.4% 7.9% 8.0% 7.6% 8.9% 8.6% 2.2%
1.0% 2 IN 1 2.3% 5.6% 2.8% 2.0% 3.8% 2.2% 0.6% 0.3% 0.8% 0.9% (1.5%) (2.4%) 2.0% 5.2% 3.6% 1.2% 2.4% 2.0% 3.2% 3.9% 4.4% 4.7% 2.3% 2.5% 3.6% 0.4% (5.1%)
0.3% BAR (12.2%) (10.0%) (6.1%) (6.9%) (5.5%) 2.7% 1.9% (2.7%) (6.3%) (7.5%) (8.5%) (7.2%) (13%) (15%) (10%) (8%) (6%) (6%) (6%) (7%) (8%) (7%) (7%) (6%) (4%) (2%) 2%
2.9% AP & DEO (5.1%) 2% 3% 4.7% 5.4% 2.0% 0.4% 1.9% 2.8% 2.6% 2.2% 4.2% 6% 8.4% 3.7% (0.8%) (1.3%) (2.3%) (1.4%) (0.9%) (1.8%) (0.7%) (2%) (2%) (1%) (1%) (6%)
12.9% Beauty 2.0% 7.9% 8.4% 8.7% 10.2% 8.6% 7.0% 6.7% 6.8% 6.4% 5.9% 6.5% 7.9% 8.6% 7.1% 4.6% 5.3% 5.5% 6.4% 7.1% 6.6% 7.7% 7.1% 7.4% 9.8% 9.3% 2.0%
1.2% BLADES AND MANUAL RAZOR MEN BLADES (3.8%) 1% (3%) (2%) (2%) (4%) (5%) (6%) (5%) (5%) (6%) (6%) (7%) (5%) (7.3%) (6.5%) (7.7%) (6.9%) (6.6%) (5.7%) (5.7%) (6.1%) (6.8%) (6.3%) (5.2%) (4.0%) (7.3%)
0.8% (0.3%) (1.4%) (4.0%) (3.3%) (3.1%) (3.7%) (3.6%) (2.9%) (3.5%) (3.7%) (3.1%) (4.0%) (1.2%) 0.7% 1.9% 4.0% 2.6% 1.7% 2.7% 2.3% 2.4% 2.1% 2.1% 2.7% 3.8% 3.4%
(4.5%) 1.0% (5.3%) (0.6%) 1.4% (1.4%) (3.8%) (4.4%) (5.5%) (4.7%) (5.9%) (8.9%) (10.2%) (0.1%) 6.6% 5.0% 0.5% 0.7% 3.1% 7.0% 9.7% 11.5% 14.7% 16.7% 18.3% 14.1% 3.6%
0.4% BLADES AND MANUAL RAZOR WOMEN BLADES 2.9% 10% 0.3% (3%) (2%) (6%) (5%) (5%) (4%) (5%) (6%) (6.1%) (7%) (6.1%) (4.5%) (6.9%) (6.2%) (6.4%) (4.3%) (3.8%) (4.9%) (4.7%) (5.7%) (4.7%) (2.6%) (1.1%) (5.2%)
2.7% 3.4% (1.9%) (1.5%) 2.8% 3.6% 0.3% 0.1% 1.0% 1.9% 1.2% 2.6% 0.0% 0.6% (0.0%) (0.4%) 0.8% (0.5%) 0.5% 1.1% 0.3% (0.4%) (1.9%) (1.7%) (1.2%) (1.2%) (2.3%)
(0.5%) 0.3% (4.2%) (7.4%) (5.1%) (8.8%) (9.3%) (8.5%) (9.7%) (11.4%) (11.5%) (10.8%) (9%) (6.7%) (0.9%) 0.3% 2.1% 1.8% 2.9% 2.4% 3.0% 3.0% 0.8% 2.4% 2.2% 4.2% 2.7%
0.3% SHAVING CREAM (10.8%) (7.7%) (10.9%) ###### (10.5%) (9.0%) (9.5%) (11.8%) (6.7%) (9.7%) (10%) (9%) (5%) 5% 6.7% 2.3% 0.9% 0.1% (2.1%) (2.9%) (1.0%) (5.2%) (4.1%) (4.6%) (5%) (6%) (6%)
3.7% Grooming (2.3%) 0.4% (4.0%) (4.4%) (3.1%) (4.1%) (5.1%) (5.7%) (4.6%) (5.3%) (5.8%) (5.6%) (5.5%) (1.5%) 0.2% (0.6%) (0.6%) (1.1%) (0.8%) (0.2%) 0.2% (0.6%) (0.8%) (0.3%) 0.3% 0.5% (1.9%)
16.7% Beauty & Grooming 1.2% 6.7% 6.3% 6.5% 7.9% 6.4% 4.9% 4.6% 4.9% 4.5% 4.0% 4.5% 5.7% 6.9% 6.1% 3.8% 4.4% 4.5% 5.3% 6.0% 5.6% 6.5% 5.9% 6.3% 8.4% 8.0% 1.4%
3.4% TOOTHPASTE 1.2% (0.6%) (2.7%) (3.2%) (1.8%) (2.0%) (2.4%) (3.8%) (5.8%) (4.3%) (2.6%) (2.4%) (1.6%) (3.3%) (2.2%) (0.3%) 1.2% 0.3% 0.7% 0.6% 1.5% 1.4% 0.8% 0.6% 2.0% 2.4% (0.2%)
1.9% TOOTHBRUSH (3.1%) (4%) (4.0%) (6.8%) (5.5%) (5.1%) (6.5%) (6.2%) (5.7%) (8.0%) (7.3%) (0.4%) 3.0% 5.0% 9.7% 7.7% 7.7% 7.7% 5.2% 6.1% 6.6% 7.3% 8.8% 7.0% 1.1% 2.6% 0.8%
2.4% COLD/FLU ADULT 29.7% 12% 24% 12% 4.8% 3.4% (15%) (22%) (10%) (3%) 2% 5% (16%) (29%) 10.7% 7.5% 4.3% 11.8% 8.6% 12.2% 13.0% 18.0% 19.7% 13.1% 7.6% 33.6% 61.1%
0.9% MOUTHWASH 4.2% 3% 1.4% 2.0% 2.8% 2.7% 2.5% 2.9% 3.6% 4.2% 3.4% 3.4% 3.1% 4.8% 3.1% (3.8%) (4.3%) (4.6%) (5.9%) (6.9%) (7.2%) (6.1%) (6.2%) (6.3%) (5.9%) (5.0%) (8.9%)
0.8% LAXATIVES 19.6% 26.7% 26.1% 25.4% 17.0% 8.4% 6.0% 1.2% (6.9%) (11.1%) (1%) 4% 2% 1.7% (0.7%) (4.2%) (7.7%) (9.5%) (7.5%) (8.5%) (8.4%) (0.9%) 4.1% (5.5%) (8.5%) (7.8%) (7.6%)
0.8% MULTI-SYMPTOM GI (3.7%) 5.1% 3.1% (2.2%) 1.7% (0.3%) (3.1%) (0.1%) 4.0% 9.5% 19.1% 13.8% 16.6% 17.1% 11.6% 12.6% 13.5% 10.8% 12.1% 16.9% 16.5% 15.4% 10.0% 8.6% 8.3% 9.3% 8.2%
0.5% WHITENING KIT 10% 5% (4.7%) (3.4%) (3.7%) (9.3%) ###### (16.5%) (3%) 3% 2% (0.7%) (0.5%) 1.2% 4.3% (0.5%) (7.4%) (5.5%) (5.9%) (1.5%) 1.8% (8.7%) (9.0%) (8.6%) (8.1%) (3.8%) (5.9%)
0.7% FLOSS 8% 9% 14% 14% 14% 14% 13% 7% (0.2%) 7.0% 9.9% 9.5% 9.1% 7.6% 5.3% (2.5%) (4.1%) (4.9%) (5.2%) (4.3%) 0.3% 6.6% 0.2% (3.2%) (2.5%) (1.6%) (1.8%)
0.5% ACID RELIEF 2.0% 1.4% 0.5% (1.9%) (2.0%) (1.4%) (2.9%) (3.2%) (4%) (3.0%) (2.2%) (1.6%) (3.1%) (2.8%) (3.4%) (3.3%) (2.5%) (2.0%) (4.2%) (7.6%) (9.1%) (9.5%) (9.5%) (9.0%) (9.8%) (9.8%) (10.5%)
0.5% DENTURE CARE (4.0%) (1.8%) (0.5%) (1.2%) 2.1% 0.9% 0.3% (0.8%) 1.2% 0.9% 0.8% 1.1% 1.1% 5.5% 3.4% 2.1% 1.5% (1.3%) (1.2%) (1.1%) (0.4%) (1.1%) (0.6%) (0.8%) (0.6%) 1.8% (2.3%)
12.4% Health Care 4.3% 2% 2.3% 0.5% 0.8% (0.0%) (2.5%) (4.2%) (3.8%) (2.3%) (0.1%) 1.6% (0.0%) (1.4%) 3.5% 1.9% 1.5% 1.4% 0.8% 1.4% 2.2% 3.5% 3.3% 1.7% 0.7% 4.2% 3.8%
91.7% Procter and Gamble 6% 7% 5.5% 5.2% 6.1% 4.7% 2.8% 2.0% 2.3% 2.7% 3.7% 5.0% 4.7% 4% 5% 3.9% 3.0% 2.6% 2.9% 3.9% 4.0% 4.5% 4.7% 4.5% 4.6% 5.5% 2.7%
6 February 2024
14
EXHIBIT 18: CL Categories- Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE 33.4% 32.6% 34.4% 34.9% 35.0% 35.6% 35.6% 34.9% 35.1% 35.2% 35.1% 34.8% 33.6% 34.8% 34.0% 34.1% 33.7% 33.6% 33.7% 34.1% 33.3% 33.3% 33.5% 34.5% 34.6% 33.7% 34.3%
13.5% TOOTHBRUSH 25.6% 25.5% 25.7% 24.5% 24.7% 25.2% 25.7% 25.0% 24.7% 25.2% 24.8% 23.0% 20.8% 24.9% 24.2% 24.5% 24.3% 25.0% 25.6% 26.1% 25.3% 24.9% 25.0% 26.0% 24.1% 21.8% 25.4%
1.5% MOUTHWASH 4.0% 3.1% 3.5% 3.0% 2.7% 3.0% 3.4% 2.6% 2.8% 2.9% 2.7% 2.7% 2.5% 3.0% 2.5% 2.7% 2.6% 2.7% 2.5% 2.8% 2.6% 2.8% 2.6% 3.4% 3.1% 2.8% 2.8%
0.7% ORAL TREATMENTS 4.6% 4.3% 4.4% 4.3% 4.6% 4.9% 4.7% 5.1% 5.1% 4.9% 4.6% 4.3% 4.1% 4.7% 4.6% 4.9% 4.9% 5.1% 5.3% 5.4% 5.6% 5.5% 5.5% 5.4% 5.0% 5.1% 5.2%
51.0% Oral Care 22.7% 22.0% 23.2% 22.9% 23.0% 23.7% 23.8% 23.1% 23.2% 23.2% 22.9% 22.3% 21.2% 23.0% 22.2% 22.5% 22.2% 22.3% 22.5% 23.0% 22.3% 22.3% 22.2% 23.0% 22.6% 21.7% 22.5%
7.4% LIQUID HAND SOAP 36.0% 32.5% 31.8% 30.0% 33.7% 36.1% 36.8% 36.5% 36.3% 35.1% 34.6% 33.8% 34.0% 35.0% 33.0% 31.2% 30.4% 29.7% 30.4% 32.1% 32.1% 32.9% 32.0% 32.5% 32.7% 32.2% 32.7%
5.3% BODY WASH 5.8% 5.7% 6.3% 6.1% 6.4% 6.0% 6.1% 5.9% 6.0% 6.0% 5.8% 5.9% 5.5% 5.6% 5.3% 5.2% 5.0% 4.9% 4.9% 5.0% 4.7% 4.7% 4.8% 5.3% 5.6% 5.2% 4.7%
4.8% BAR 8.6% 10.1% 11.0% 10.6% 10.8% 10.8% 11.0% 11.1% 11.4% 11.1% 10.6% 9.8% 9.1% 9.9% 9.9% 10.3% 10.0% 10.3% 10.8% 10.8% 10.3% 10.4% 10.1% 10.5% 9.5% 8.5% 9.6%
3.4% DEODORANT 3.5% 3.3% 3.2% 3.2% 3.1% 3.1% 3.2% 3.0% 3.0% 2.9% 2.8% 2.8% 2.8% 2.8% 2.8% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.6% 2.6% 2.6% 2.6% 2.5%
21.0% Personal Care 8.2% 7.7% 7.9% 7.5% 7.9% 7.9% 8.1% 8.0% 8.1% 8.0% 7.8% 7.7% 7.2% 7.6% 7.2% 7.0% 6.8% 6.7% 6.7% 6.9% 6.8% 6.9% 7.0% 7.2% 7.2% 6.7% 6.9%
11.1% DISH SOAP 21.3% 21.1% 20.7% 21.6% 21.7% 21.7% 20.9% 20.7% 19.9% 20.1% 21.1% 20.0% 20.0% 20.5% 20.6% 19.3% 19.4% 18.8% 18.4% 18.6% 17.5% 17.3% 17.6% 17.6% 17.2% 16.8% 16.7%
0.7% WOOD FURNITURE CLEANERS 4.9% 5.3% 5.3% 5.6% 5.9% 6.1% 6.2% 6.1% 6.2% 6.3% 6.3% 6.0% 6.1% 6.0% 6.2% 6.0% 5.8% 5.8% 6.0% 6.1% 5.9% 5.8% 6.0% 5.9% 5.6% 5.7% 5.4%
0.6% FABRIC SOFTENERS SHEET 2.2% 2.3% 2.2% 2.5% 2.7% 2.7% 2.6% 2.4% 2.5% 2.7% 2.7% 2.6% 2.5% 2.5% 2.5% 2.6% 2.7% 2.7% 2.5% 2.4% 2.3% 2.4% 2.6% 2.7% 2.8% 2.6% 2.5%
26.0% Home Care 14.8% 14.8% 14.3% 14.9% 15.1% 15.3% 15.1% 14.9% 14.9% 15.1% 15.8% 15.4% 15.2% 15.2% 13.4% 13.1% 13.6% 13.9% 13.8% 14.1% 13.4% 13.6% 13.7% 14.2% 14.0% 13.8% 13.7%
97.9% Colgate-Palmolive 15.1% 14.4% 14.6% 14.5% 14.6% 14.8% 14.9% 14.5% 14.5% 14.6% 14.7% 14.5% 13.9% 14.7% 13.7% 13.6% 13.4% 13.4% 13.4% 13.7% 13.2% 13.4% 13.5% 14.1% 14.0% 13.4% 13.9%
EXHIBIT 19: CL Categories- Change in Market Share (bps)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE (105) (75) 3 97 99 114 56 87 10 58 (11) 2 57 142 135 (31) (127) (132) (198) (158) (166) (173) (173) (60) (14) 10 (53)
13.5% TOOTHBRUSH 354 382 377 247 288 293 263 215 117 134 180 198 34 (76) (127) (117) (18) 21 34 37 30 17 (25) 119 107 91 53
1.5% MOUTHWASH 6 (68) 47 (14) (31) (18) (3) (39) (38) (42) (19) (27) (42) (101) (59) (77) (36) (6) (49) (64) 5 0 (30) 72 39 34 (17)
0.7% ORAL TREATMENTS 49 23 21 30 55 71 52 62 52 17 (3) 9 (28) 7 34 47 62 51 43 74 52 44 64 81 78 103 51
51.0% Oral Care 57 64 127 121 134 157 106 96 34 46 10 36 21 33 15 (69) (73) (69) (117) (79) (80) (85) (99) 13 31 46 (44)
7.4% LIQUID HAND SOAP 347 (42) (156) (397) (1) 279 379 434 215 231 72 (36) 29 (97) 48 (62) 40 (396) (577) (468) (442) (336) (310) (216) (112) (187) (230)
5.3% BODY WASH (91) (64) (7) (6) 29 (16) (11) (26) (6) (12) (92) (64) (71) (14) (33) (106) (111) (153) (108) (114) (120) (128) (117) (50) (33) (30) (87)
4.8% BAR (249) (36) 19 (0) (20) (96) (190) (73) 6 (17) (69) (101) (67) 134 (24) (67) (54) (51) (4) (20) (74) (103) (104) (15) (31) (61) (36)
3.4% DEODORANT (39) (34) (17) (26) (32) (32) (27) (27) (43) (44) (61) (51) (61) (70) (49) (55) (53) (45) (37) (45) (38) (33) (25) (21) (22) (16) (33)
21.0% Personal Care (93) (97) (58) (87) (44) (24) (31) (28) (32) (36) (92) (75) (73) (61) (55) (88) (78) (122) (117) (116) (121) (115) (106) (59) (53) (57) (76)
11.1% DISH SOAP (59) (114) (33) 25 66 67 2 34 (110) (107) (32) (141) (129) (81) (45) (140) (211) (291) (332) (234) (313) (254) (250) (355) (281) (317) (375)
7.3% FABRIC SOFTENERS LIQUID 33 47 (42) 76 67 117 123 99 104 89 128 67 68 98 35 108 (36) (50) (114) (103) (156) (201) (305) (167) (102) (56) (107)
6.2% MULTI PURPOSE CLEANERS REGULAR 257 146 104 104 110 88 48 57 44 70 217 248 215 128 (790) (559) (301) (71) (90) (9) (42) (5) 37 (58) (132) (84) 18
0.7% WOOD FURNITURE CLEANERS (44) (14) 19 26 34 52 72 95 95 103 110 103 105 101 87 73 26 (10) (8) (10) (17) (40) (30) (37) (39) (48) (50)
0.0% AUTO DISH DETERGENT LIQUID/GEL (204) (362) (388) (341) (333) (345) (352) (347) (346) (339) (333) (315) (289) (256) (262) (347) (374) (381) (366) (374) (360) (359) (354) (349) (358) (351) (309)
0.6% FABRIC SOFTENERS SHEET 35 47 43 79 114 108 99 84 78 85 51 25 19 27 18 40 20 (5) (21) (19) (10) (10) (19) 4 30 12 8
26.0% Home Care 25 (6) 3 53 72 88 64 69 20 25 83 36 37 40 (142) (119) (132) (116) (151) (106) (146) (131) (145) (160) (135) (137) (150)
97.9% Colgate-Palmolive 1 (30) 9 7 21 42 18 19 (25) (21) (43) (38) (41) (34) (72) (105) (111) (116) (135) (118) (127) (116) (116) (60) (52) (52) (81)
6 February 2024
15
EXHIBIT 20: CL Categories- Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE (6.7%) 3% 1% (0%) (2.5%) (1.7%) (5.3%) (3.7%) (6.8%) (3.8%) (9.5%) (6.1%) (1%) 4% 1.0% (9.1%) (6.6%) (1.8%) (5.3%) (4.8%) (4.9%) (5.4%) (5.2%) (2.7%) 1.1% 3.0% (1.2%)
13.5% TOOTHBRUSH 23.4% 28% 18% 9% 12.9% 14.1% 8.6% 15.6% 4.7% 6.4% 6% 1.0% (2%) (7%) (5.6%) (5.8%) 0.2% 3.7% 0.5% 4.7% 2.8% 4.2% 2.8% 7.6% 13.6% 12.8% 9.5%
1.5% MOUTHWASH 0.8% (20%) 22% (7%) (9%) (4%) (6.7%) (9%) (13%) (16.0%) (2%) (1%) (10%) (23%) (13%) (22%) (6%) 4.2% (12%) (15%) 7% 6% (6%) 37% 36% 33% 6%
0.7% ORAL TREATMENTS 16.1% 13.6% 9.2% 7.2% 9.3% 12.3% 8.8% 12.1% 12.8% 7.7% 5.1% 4.0% 0.6% 0.9% 7.4% 4.4% 7.1% 5.0% (1.5%) 1.8% (3.0%) (3.5%) (4.1%) (0.8%) 2.4% 6.0% (0.7%)
51.0% Oral Care 1.3% 9% 6% 2% 1.3% 2.4% (1.6%) 1.4% (3.7%) (1.5%) (5%) (3.9%) (1%) (0%) (1.3%) (8.4%) (4.5%) (0.1%) (3.9%) (2.5%) (2.4%) (2.5%) (3.1%) 1.1% 5.5% 6.7% 1.8%
7.4% LIQUID HAND SOAP (6%) (13.2%) (19.0%) ###### (11.5%) 1.7% 3.8% 0.4% (6.3%) (10.6%) (11.1%) (10.6%) (6.5%) (14%) (7%) (11%) (6%) (20%) (26%) (21%) (20%) (11%) (8%) (8%) (2%) (4%) (7%)
5.3% BODY WASH (9.5%) 3.4% 1% (6.6%) 6.5% (3%) (1.2%) (4.9%) (4.9%) (6.4%) (19%) (17%) (21%) (11%) (12.1%) ###### (15.5%) (18.4%) (16.7%) (15.2%) (18.7%) (15.1%) (12.6%) (3.6%) 1.0% (1.1%) (6.8%)
4.8% BAR (32.6%) (5.9%) (7.4%) (10%) (5.6%) (10%) (22%) (13.7%) (12.3%) (14.3%) (22.1%) (24.2%) (19%) 12% (7%) (9.5%) (8.3%) (10.4%) (12.6%) (5.1%) (13.2%) (10.9%) (9.5%) (2.1%) 1% 2% (8%)
3.4% DEODORANT (6.7%) 6% 7% 2% 8% 2% 5% 5% 4% 4% (4%) (2%) (5%) (6%) (7.4%) ###### (12.0%) (12.8%) (12.6%) (18.9%) (16.0%) (19.3%) (18.5%) (18.9%) (15.7%) (9.9%) (15.8%)
21.0% Personal Care (12.4%) (4.4%) (7.1%) ###### (2.4%) (2.2%) (3.3%) (3.3%) (5.5%) (8.1%) (14.6%) (13.9%) (13%) (7%) (8%) (14%) (10.3%) (16%) (18.6%) (15.7%) (18%) (13.5%) (11%) (7%) (2%) (3%) (9%)
11.1% DISH SOAP (8.8%) (3.3%) 0.7% (2.8%) (1.4%) 0.1% (1.9%) (1.8%) (9.7%) (9.0%) (6%) (8%) (9%) (12%) (9%) (12%) (14%) (16%) (18%) (13%) (17%) (11%) (12%) (17%) (10%) (13%) (14%)
7.3% FABRIC SOFTENERS LIQUID 0.9% 7.5% (1.2%) 2.3% (3.5%) (3.6%) (7%) (8%) (9%) (8%) (9%) (11%) (11%) (10%) (12.7%) (12%) (18%) (12%) (14.1%) (11.7%) (17.2%) (18.9%) (24.1%) (18.9%) (12.4%) (11.1%) (15.9%)
6.2% MULTI PURPOSE CLEANERS REGULAR 1.3% 18.4% 4.1% (0.1%) 2.2% (3.1%) (4.2%) (5.4%) (3.9%) (4.4%) 2.4% 2.3% 2.4% 9% (56.6%) ###### (30.5%) (17.3%) (14.7%) (13.8%) (15.1%) (14.1%) (10.1%) (13.6%) (12.2%) (13.5%) (17.6%)
0.7% WOOD FURNITURE CLEANERS (3.6%) 7.0% 8.1% 4% (3%) (6%) (3%) 1% 3.9% 2.6% 6% 9% 6% 10% 5% 2% (3.0%) (3.6%) 4.2% 7.3% 2.7% 1% 2% (4%) (1%) (1%) (7%)
0.0% AUTO DISH DETERGENT LIQUID/GEL (31.6%) (54.3%) (64.7%) ###### (63.6%) (65.0%) (65.0%) (66.6%) (67.6%) (67.3%) (67.1%) (62.9%) (62%) (64%) (75%) (91%) (94%) (96%) (97%) (98%) (98%) (99%) (99%) (99%) (99%) (99%) (99%)
0.6% FABRIC SOFTENERS SHEET 19.7% 31% 24% 48% 75% 65% 59% 48.6% 42.9% 45.5% 26.2% 16.4% 12% 17% 14% 20% 8% 2% (7%) (6%) (3%) (4%) (8%) (3%) 10% 3% 2%
26.0% Home Care (3.9%) 4.0% 0.6% (0.7%) (1.0%) (1.8%) (3.8%) (4.4%) (7.8%) (7.3%) (5%) (7%) (7%) (7%) (20%) (19%) (19%) (15%) (16%) (13%) (16%) (14%) (15%) (16%) (11%) (13%) (15%)
97.9% Colgate-Palmolive (3%) 4.4% 1.7% (2.2%) (0.2%) 0.2% (2.6%) (1.3%) (5.2%) (4.6%) (7.4%) (7%) (5%) (3%) (8%) (13%) (9.7%) (8.0%) (10.6%) (8.3%) (9.9%) (8.2%) (8.4%) (5.8%) (1.0%) (0.7%) (5.3%)
EXHIBIT 21: CL Categories- Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE 7.8% 3.5% 3.8% 6.3% 11.0% 9.9% 10.3% 9.6% 11.0% 9.6% 11.9% 10.4% 8.3% 7.9% 12.7% 15.6% 11.7% 7.0% 8.3% 9.7% 9.3% 9.6% 9.2% 9.6% 7.6% 7.6% 4.4%
13.5% TOOTHBRUSH 0.3% (2.5%) (2.0%) (0.2%) (1.0%) (0.5%) 0.7% (4.6%) (0.1%) (1.3%) 1.5% 4.2% 3.1% 5.3% 7.2% 4.0% 0.6% (0.3%) 0.2% (1.8%) (0.0%) 0.1% (0.2%) (0.5%) (5.8%) (4.6%) (6.0%)
1.5% MOUTHWASH 1.9% 7.0% (4.4%) 2.9% 0.3% (2.5%) 7.4% (2.0%) 3.7% 8.8% 0.5% (0.7%) 1.2% 4.2% 4.4% 10.2% 4.9% 7.3% 9.6% 7.6% 8.7% 6.6% 8.5% 4.5% (4.6%) (2.1%) (0.8%)
0.7% ORAL TREATMENTS 0.8% 1.2% 0.7% 1.7% 2.6% 2.3% 2.1% 0.6% (1.5%) (1.2%) (0.9%) (0.1%) (2.0%) (1.1%) 2.7% 4.1% 3.1% 5.8% 10.9% 11.1% 13.2% 14.2% 15.0% 14.8% 13.4% 15.9% 16.0%
51.0% Oral Care 5.2% 1.8% 1.8% 4.3% 7.2% 6.5% 7.3% 4.9% 7.4% 6.4% 8.5% 8.1% 6.4% 6.9% 10.8% 12.0% 8.2% 5.0% 6.1% 6.3% 6.6% 6.9% 6.7% 6.7% 3.3% 3.5% 1.4%
7.4% LIQUID HAND SOAP 4.1% 6.3% 9.9% 11.0% 11.4% 11.4% 10.5% 10.1% 15.4% 22.0% 19.8% 21.4% 18.2% 16.9% 15.5% 14.7% 16.5% 16.5% 16.0% 14.3% 14.3% 6.7% 2.6% 1.9% (0.7%) 0.5% 1.3%
5.3% BODY WASH (1.7%) (0.8%) 2.1% 7.9% 6.3% 6.5% 5.3% 5.9% 13.0% 14.3% 16.9% 19.4% 21.9% 22.7% 19.9% 15.5% 12.5% 7.4% 9.9% 9.2% 11.7% 4.2% 2.5% 4.5% 7.2% 13.3% (0.4%)
4.8% BAR 12.3% 14.3% 15.7% 17.5% 16.9% 16.4% 17.5% 18.1% 29.9% 33.9% 40.6% 42.9% 42.0% 26.9% 21.7% 17.4% 19.2% 20.3% 23.7% 20.0% 22.6% 11.5% 8.1% 3.5% 1.3% 0.7% 4.2%
3.4% DEODORANT (0.8%) 0.0% (0.3%) 2.5% 0.6% 0.4% (1.4%) 1.1% 0.4% 0.6% 4.4% 2.1% 5.1% 8.9% 11.2% 10.1% 9.2% 9.6% 12.4% 20.8% 17.3% 21.6% 20.9% 19.5% 17.6% 13.0% 5.3%
21.0% Personal Care 3.1% 4.8% 6.9% 9.8% 9.1% 9.1% 8.3% 9.0% 14.8% 18.6% 20.4% 21.5% 21.1% 19.0% 17.2% 14.8% 14.8% 13.7% 15.5% 15.4% 16.0% 9.3% 6.4% 5.3% 4.2% 5.9% 2.1%
11.1% DISH SOAP 7.0% 3.7% 3.5% 5.5% 10.1% 11.0% 11.7% 11.6% 15.3% 15.8% 17.0% 20.6% 21.0% 20.1% 19.8% 17.1% 16.0% 12.6% 13.8% 10.4% 10.8% 7.8% 7.1% 4.3% 0.3% (0.1%) (0.3%)
6.2% MULTI PURPOSE CLEANERS REGULAR (1.7%) (1.6%) (1.4%) 2.2% 9.9% 11.4% 12.5% 15.0% 13.6% 16.7% 16.3% 16.5% 16.8% 15.4% 25.9% 22.7% 28.7% 26.2% 27.1% 26.9% 24.4% 26.1% 23.7% 23.7% 23.0% 23.1% 24.0%
0.7% WOOD FURNITURE CLEANERS (2.7%) (2.3%) (3.9%) (1.7%) 6.3% 9.9% 10.6% 12.2% 13.0% 13.6% 14.5% 13.6% 13.6% 12.8% 12.7% 12.3% 11.2% 6.1% 3.3% 2.8% 1.1% 0.1% (0.1%) (0.4%) (0.1%) (0.2%) (0.3%)
0.6% FABRIC SOFTENERS SHEET 3.1% 4.7% 5.6% 3.7% 5.9% 6.4% 3.6% 4.9% 3.9% 4.7% 3.6% 2.9% 3.0% 0.6% (1.2%) (1.3%) 0.3% (3.8%) (1.0%) 0.1% (1.0%) (0.8%) 0.5% 1.4% (0.7%) (0.4%) (0.5%)
26.0% Home Care 3.5% 1.9% 2.3% 4.4% 11.1% 11.8% 12.3% 13.0% 14.5% 15.5% 17.0% 19.1% 19.4% 18.5% 20.3% 18.2% 18.8% 14.2% 15.3% 13.8% 13.6% 12.2% 12.2% 11.0% 8.0% 7.8% 8.3%
97.9% Colgate-Palmolive 4.2% 2.4% 3.0% 5.4% 8.7% 8.5% 8.9% 8.0% 11.0% 11.5% 13.3% 13.8% 12.7% ##### 14.5% ##### 12.3% 9.2% 10.5% 10.2% 10.4% 8.8% 8.0% 7.5% 4.7% 5.0% 3.3%
6 February 2024
16
EXHIBIT 22: CL Categories- Sales Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE 0.5% 6.6% 5.1% 6.2% 8.2% 8.0% 4.4% 5.6% 3.4% 5.4% 1.2% 3.7% 7% 12% 13.8% 5.1% 4.4% 5.0% 2.5% 4.4% 4.0% 3.7% 3.5% 6.6% 8.9% 10.9% 3.1%
13.5% TOOTHBRUSH 23.8% 25% 15.9% 8.9% 11.8% 13.6% 9.4% 10.3% 4.6% 5.0% 7.2% 5.2% 1% (2%) 1.2% (2.0%) 0.8% 3.4% 0.7% 2.8% 2.8% 4.3% 2.6% 7.0% 6.9% 7.6% 3.0%
1.5% MOUTHWASH 2.7% (14%) 16.3% (5%) (9%) (6.5%) 0.2% (11%) (10%) (8.6%) (1.1%) (1.9%) (9%) (20%) (9%) (14%) (1.0%) 11.8% (4%) (9%) 16% 13% 2% 44% 29% 30% 5%
0.7% ORAL TREATMENTS 17.1% 14.9% 10.0% 9.0% 12.2% 14.9% 11.1% 12.8% 11.1% 6.4% 4.1% 3.9% (1.4%) (0.2%) 10.2% 8.6% 10.4% 11.1% 9.3% 13.1% 9.8% 10.2% 10.2% 14.0% 16.1% 22.9% 15.3%
51.0% Oral Care 6.6% 11% 8.3% 6.6% 8.6% 9.0% 5.7% 6.4% 3.4% 4.9% 2.7% 4.0% 5% 7% 9.4% 2.5% 3.3% 4.9% 1.9% 3.6% 4.0% 4.2% 3.3% 7.8% 9.0% 10.5% 3.3%
7.4% LIQUID HAND SOAP (2%) (7.7%) (11.0%) ###### (1.4%) 13.3% 14.6% 10.5% 8.2% 9.2% 6.4% 8.5% 10.6% 1% 8% 2% 9% (7%) (14.3%) (9.3%) (9%) (6%) (6%) (6%) (2%) (4%) (6%)
5.3% BODY WASH (11.0%) 2.6% 3.1% 0.7% 13.2% 3% 4.0% 0.7% 7.4% 7.0% (6%) (1%) (3%) 9% 5% (7%) (5.0%) (12.3%) (8.4%) (7.4%) (9.2%) (11.5%) (10.4%) 0.7% 8% 12% (7%)
4.8% BAR (24.3%) 7.5% 7.2% 5% 10.3% 4.2% (8%) 2.0% 13.9% 14.8% 9.6% 8.4% 16% 43% 13% 6% 9.4% 7.7% 8.1% 13.9% 6.4% (0.7%) (2.2%) 1.4% 3% 2% (4%)
3.4% DEODORANT (7.5%) 6% 7% 5% 8% 3% 3% 6% 4% 4% 0% 0% (0%) 3% 3.0% (7.4%) (3.9%) (4.5%) (1.8%) (2.0%) (1.4%) (1.9%) (1.4%) (3.1%) (0.8%) 1.8% (11.3%)
21.0% Personal Care (9.7%) 0.2% (0.7%) (5.1%) 6.4% 6.8% 4.7% 5.3% 8.5% 9.0% 2.8% 4.6% 6% 10% 7% (1%) 3% (5%) (5.9%) (2.8%) (4.6%) (5.4%) (5.6%) (2.2%) 1.8% 2.7% (6.7%)
11.1% DISH SOAP (2.3%) 0.2% 4.2% 2.5% 8.6% 11.2% 9.6% 9.6% 4.1% 5.4% 9.7% 10.4% 10.2% 6% 9% 3% (0%) (6%) (7%) (3%) (8%) (4%) (6%) (13%) (10%) (14%) (15%)
7.3% FABRIC SOFTENERS LIQUID 3.1% 9.7% 1.9% 6.8% 9.8% 9.2% 5% 5% 4.0% 5.1% 7% 6.8% 7% 9% 6.4% 6.3% (1.9%) (3.4%) (4.9%) (2.2%) (7.9%) (10.8%) (14.7%) (8.9%) (4.1%) (3.0%) (6.5%)
6.2% MULTI PURPOSE CLEANERS REGULAR (0.4%) 16.5% 2.6% 2.1% 12.3% 7.9% 7.8% 8.7% 9.1% 11.5% 19.1% 19.2% 19.6% 26% (45.4%) ###### (10.6%) 4.3% 8.5% 9.3% 5.6% 8.3% 11.2% 6.9% 8.0% 6.5% 2.1%
0.7% WOOD FURNITURE CLEANERS (6.2%) 4.5% 3.9% 2% 3% 3% 7% 13.6% 17.4% 16.6% 21% 23.4% 20% 24% 18% 15% 7.9% 2.3% 7.7% 10.3% 3.8% 1% 2% (5%) (2%) (1%) (8%)
0.0% AUTO DISH DETERGENT LIQUID/GEL (28.5%) (49.1%) (48.9%) ###### (44.5%) (45.3%) (44.7%) (46.9%) (47.8%) (47.3%) (46.7%) (43%) (41%) (45%) (67%) (90%) (93%) (95%) (96%) (97%) (98%) (98%) (99%) (99%) (99%) (99%) (99%)
0.6% FABRIC SOFTENERS SHEET 23.4% 37% 31% 53% 86% 76% 65% 55.9% 48.6% 52.2% 30.7% 19.8% 15% 18% 12% 19% 8% (2%) (8%) (5%) (4%) (4%) (7%) (2%) 9% 3% 2%
26.0% Home Care (0.6%) 6.0% 2.9% 3.7% 10.0% 9.8% 8.0% 8.0% 5.6% 7.1% 11.1% 11.1% 11% 11% (4%) (5%) (3%) (3%) (3.0%) (0.5%) (5.1%) (3.5%) (4.9%) (7.2%) (4.2%) (5.9%) (8.5%)
97.9% Colgate-Palmolive 1% 6.9% 4.8% 3.1% 8.5% 8.7% 6.1% 6.6% 5.2% 6.4% 5.0% 6.0% 7% 9% 5.2% (0.2%) 1.4% 0.4% (1.2%) 1.1% (0.5%) (0.2%) (1.0%) 1.3% 3.6% 4.3% (2.2%)
EXHIBIT 23: CL Categories- TDP Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
35.2% TOOTHPASTE (5.8%) (5.4%) (2.3%) (3.0%) (1.4%) (0.4%) (0.4%) 1.1% (0.1%) (0.3%) (0.5%) 0.4% 1.6% 7.1% 4.6% (3.5%) (4.4%) (5.4%) (6.4%) (6.8%) (7.5%) (6.5%) (5.8%) (6.0%) (5.3%) (5.1%) (7.0%)
13.5% TOOTHBRUSH 3.1% 3.8% 5.6% 6.7% 8.3% 8.8% 7.8% 9.3% 6.1% 3.5% 3.9% 2.9% 4% 2% 3.3% 1.1% (0.7%) (0.3%) (1%) (1%) (2%) (1%) (1%) 0% (0%) (0%) 0%
1.5% MOUTHWASH (39.1%) (39%) (14%) (13%) (13.5%) (17%) (16.5%) (17.1%) (16.2%) (17.9%) (14.8%) (14.3%) (15%) (16%) (10%) 8% 15% 17% 15% 14% 19% 24% 23% 27% 30% 28% 22%
0.7% ORAL TREATMENTS 8.8% 4.4% (2.1%) (2.4%) (2.0%) 0.1% (2.0%) (2.1%) 3.2% (1.0%) (3.8%) (3.3%) (3.9%) (4.3%) 1.8% 6.6% 5.4% 5.4% 5.1% 5.1% 4.2% 4.4% 4.5% 5.5% 6.4% 6.6% 3.5%
51.0% Oral Care (5.5%) (4.9%) (0.6%) (0.8%) 0.7% 1.4% 1.1% 2.5% 0.9% 0.0% 0.1% 0.5% 1.5% 5% 3.6% (1.6%) (2.5%) (3.0%) (4.0%) (4.3%) (4.8%) (3.8%) (3.1%) (2.9%) (2.5%) (2.3%) (3.7%)
7.4% LIQUID HAND SOAP 27.9% 25% 22% 16% 18% 24% 18% 11% 6% 8% 7% 4% 7% 8% 3.4% 1.1% 7.1% 5.5% (0%) 3% 8% 10% 6% 6% 7% 8% 9%
5.3% BODY WASH (4.0%) 3.7% 6.8% 6.5% 8.9% 4.7% 4.6% 3.3% 2.9% 1.8% (1%) (3%) (3%) 4% (4.2%) (9.2%) (8.8%) (10.7%) (8.7%) (7.8%) (8.1%) (8.6%) (7.4%) (4.2%) (1.0%) (1.6%) (12.9%)
4.8% BAR (4.6%) (5.3%) (3.9%) (5.9%) (6.0%) (7.3%) (10.1%) (8.0%) (7.9%) (9.4%) (9.2%) (8.8%) (7.5%) 3.1% (3.2%) (8.4%) (5.9%) (6.4%) (5.8%) (5.3%) (6.4%) (6.2%) (5.2%) (5.0%) (4.2%) (4.5%) (5.7%)
3.4% DEODORANT (3.6%) 5% 8% 7% 9% 7% 7% 7% 7% 6% 7% 7.1% 6% 6% (2.6%) ###### (8.8%) (9.6%) (9.3%) (9.4%) (11.0%) (11.5%) (12.2%) (13.2%) (12.1%) (12.8%) (21.0%)
21.0% Personal Care 6.0% 9% 10% 8% 10% 9% 7% 4% 3% 3% 2% 0% 1% 6% (1.0%) (5.5%) (2.6%) (4.0%) (5.2%) (3.7%) (2.3%) (1.7%) (2.3%) (1.4%) 0.0% 0.2% (4.5%)
11.1% DISH SOAP 12.0% 8% 2% (1%) (2%) (2%) (4%) (4%) (5%) (5%) (4%) (3%) (4%) (5%) (3.6%) (4.4%) (6.5%) (6.6%) (6.0%) (4.2%) (5.2%) (3.4%) (4.6%) (3.9%) (4.6%) (4.9%) (5.7%)
7.3% FABRIC SOFTENERS LIQUID (2.7%) 0.8% (4.5%) (3.6%) (3.8%) (4.8%) (5.2%) (5.2%) (5.4%) (4.5%) (4.2%) (3.9%) (4.5%) (4.9%) (5.1%) (4.7%) (5.7%) (5.9%) (5.6%) (4.9%) (7.2%) (12.2%) (9.1%) (6.8%) (5.7%) (6.4%) (8.6%)
6.2% MULTI PURPOSE CLEANERS REGULAR (4.0%) (2.2%) 1.7% 2.8% 3.1% 2.0% 1.3% 1.3% 0.9% 1.0% 3.4% 3.3% 4.0% 4% (44.8%) ###### (34.8%) (7.8%) (1.6%) (1.2%) (1.6%) (0.9%) 0.7% 0.2% 0.8% (0.4%) (1.8%)
0.7% WOOD FURNITURE CLEANERS 19.0% 17% 21% 22% 7% 4% 5% 6% 5% 6% 8% 8% 7% 8% 4% 6.6% 1.6% 0.8% 2.6% 3.5% 2.1% 4.1% 2.7% 0.9% 1.9% 2.4% (7.3%)
0.0% AUTO DISH DETERGENT LIQUID/GEL (8.0%) (4.7%) (21.8%) ###### (22.0%) (23.4%) (24.5%) (26.1%) (27.5%) (27.5%) (27.3%) (27.0%) (27.0%) ###### (64.8%) ###### (95.4%) (96.8%) (97.5%) (98.1%) (98.8%) (99.0%) (99.2%) (99.3%) (99%) (99%) (99%)
0.6% FABRIC SOFTENERS SHEET 46% 34% 21% 40% 56% 52% 44% 38.2% 33.0% 20.9% 6.6% 3.7% 3.3% 6.2% 9.9% 21% 6.9% 1.2% 0.0% 1.4% 2.9% 3.8% 6.8% 9.0% 11.7% 10.5% 8.4%
26.0% Home Care 6.9% 5.8% 1.6% 0% (1%) (1%) (2%) (3%) (3.4%) (3.1%) (3%) (2%) (2%) (3%) (10.1%) ###### (10.9%) (7.2%) (5.8%) (4.5%) (5.6%) (5.3%) (5.1%) (4.4%) (4.3%) (4.8%) (6.4%)
97.9% Colgate-Palmolive (0.5%) 0% 2% 0% 2% 2% 0% (0%) (1.1%) (2%) (2%) (2%) (1%) 2% (1.3%) (5.0%) (4.4%) (4.4%) (4.9%) (4.4%) (4.4%) (3.7%) (3.4%) (2.9%) (2.6%) (2.4%) (4.8%)
6 February 2024
17
EXHIBIT 24: CLX Categories - Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 61.0% 59.3% 59.5% 58.4% 57.9% 57.1% 56.3% 56.6% 56.6% 57.1% 58.2% 58.6% 58.5% 56.6% 55.6% 56.8% 57.3% 56.8% 55.9% 56.4% 57.7% 52.3% 44.5% 50.5% 55.3% 56.9% 56.7%
13.5% MULTI PURPOSE CLEANERS ANTIBACTERIAL
47.4% 45.1% 45.8% 47.0% 47.1% 46.1% 47.2% 49.7% 48.3% 47.2% 46.8% 47.6% 47.7% 48.3% 46.9% 47.2% 46.6% 46.8% 47.1% 47.6% 48.4% 44.7% 38.1% 41.3% 46.3% 46.4% 49.0%
7.4% BATHROOM CLEANERS 36.5% 35.8% 34.9% 35.2% 35.5% 35.9% 36.5% 37.4% 37.8% 37.7% 37.5% 37.0% 36.4% 36.9% 36.3% 36.2% 35.8% 35.6% 36.4% 37.2% 38.3% 35.7% 29.0% 29.2% 35.4% 36.4% 36.2%
1.3% DRAIN AND DISPOSAL CLEANERS 25.3% 24.1% 25.3% 24.5% 25.0% 24.4% 23.8% 24.3% 24.1% 24.2% 24.3% 23.8% 24.4% 24.2% 23.6% 23.0% 22.6% 22.7% 22.2% 22.2% 22.6% 20.6% 14.6% 15.4% 19.3% 20.6% 21.1%
2.0% IN WASH TREATMENTS 7.0% 6.9% 6.0% 6.0% 6.3% 6.5% 6.9% 7.1% 6.4% 6.4% 6.2% 6.1% 6.1% 6.2% 6.1% 6.6% 7.0% 7.0% 7.3% 7.4% 7.7% 6.7% 5.2% 5.5% 7.1% 7.0% 6.9%
0.6% CLEANING IMPLEMENTS 2.9% 2.7% 2.7% 2.4% 2.5% 2.5% 2.5% 2.4% 2.4% 2.6% 2.6% 3.1% 2.9% 3.1% 2.9% 2.8% 2.5% 2.6% 2.6% 2.6% 2.5% 2.3% 2.0% 2.1% 2.8% 2.8% 2.9%
0.5% FLOOR CARE 1.8% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.4% 1.4% 1.5% 1.5% 1.6% 1.6% 1.6% 1.5% 1.5% 1.6% 1.7% 1.7% 1.6% 1.6% 1.5% 1.3% 1.2% 1.3% 1.5% 1.4%
0.2% CARPET AND UPHOLSTERY CLEANERS 1.9% 2.4% 2.6% 2.7% 2.9% 2.7% 2.7% 2.6% 2.6% 2.8% 2.9% 2.7% 2.8% 2.8% 2.9% 2.4% 3.0% 3.1% 2.8% 2.9% 3.2% 3.2% 2.3% 2.5% 2.7% 3.0% 3.1%
36.2% Cleaning 21.0% 18.8% 18.3% 18.2% 18.9% 19.1% 19.5% 21.0% 20.4% 19.9% 19.4% 19.4% 19.2% 19.6% 19.3% 19.4% 19.1% 19.3% 19.3% 19.8% 21.1% 18.8% 15.3% 16.7% 19.2% 19.3% 19.8%
14.9% TRASH BAGS 28.0% 27.2% 26.3% 26.5% 25.7% 26.0% 26.6% 27.3% 26.4% 25.8% 25.7% 26.6% 28.2% 27.1% 27.0% 27.6% 28.0% 26.2% 26.0% 26.4% 26.6% 24.5% 19.6% 20.4% 23.3% 25.2% 25.3%
9.2% CHARCOAL 67.4% 70.2% 72.2% 72.5% 73.1% 75.3% 74.9% 73.2% 73.0% 69.8% 69.4% 67.8% 67.5% 67.8% 68.2% 69.6% 72.2% 73.3% 75.1% 74.4% 71.3% 70.2% 66.0% 65.5% 65.9% 66.6% 64.8%
9.1% CAT LITTER 20.1% 20.4% 19.9% 20.1% 20.4% 20.8% 20.9% 21.1% 20.6% 20.4% 20.6% 20.8% 20.8% 20.1% 20.0% 19.1% 19.6% 20.1% 20.1% 20.1% 19.6% 17.8% 15.6% 16.9% 17.8% 17.5% 17.9%
1.6% PLASTIC WRAP 56.5% 55.1% 53.6% 53.2% 54.2% 55.0% 56.2% 56.1% 56.1% 55.1% 55.9% 59.6% 53.2% 52.8% 52.9% 51.9% 53.7% 54.1% 54.5% 54.6% 54.4% 52.2% 43.4% 44.8% 53.2% 50.4% 53.8%
0.6% FOOD BAGS 3.5% 2.6% 2.4% 2.5% 2.6% 2.5% 3.1% 2.4% 2.3% 2.2% 2.1% 2.4% 2.5% 2.0% 2.5% 2.0% 2.4% 2.0% 2.1% 2.2% 1.9% 1.7% 1.7% 1.6% 1.6% 1.5% 1.5%
0.7% DIGESTIVE SUPPLEMENT 4.6% 4.3% 4.3% 4.2% 4.1% 3.9% 3.4% 3.2% 3.3% 3.5% 3.3% 3.4% 3.1% 3.2% 3.0% 3.2% 3.0% 3.0% 3.0% 2.8% 2.6% 2.7% 2.9% 2.7% 2.8% 2.7% 2.9%
0.9% FIRE STARTERS 24.0% 26.5% 30.5% 30.6% 31.3% 32.1% 31.5% 29.0% 28.7% 26.0% 23.3% 21.4% 20.3% 22.9% 24.2% 25.6% 28.9% 28.7% 29.4% 28.5% 26.2% 27.2% 23.9% 21.3% 19.9% 18.8% 17.1%
0.6% BEAUTY SUPPLEMENT 9.2% 9.7% 9.2% 9.5% 9.6% 9.5% 9.7% 9.5% 9.9% 9.7% 9.1% 9.6% 9.3% 9.7% 10.3% 9.5% 9.7% 10.1% 10.4% 10.4% 9.9% 10.5% 10.9% 10.6% 11.6% 10.5% 11.0%
0.3% MOOD SUPPLEMENT 11.9% 10.8% 12.0% 11.7% 11.1% 10.2% 10.8% 11.5% 9.7% 10.9% 9.6% 9.9% 10.4% 10.8% 9.4% 9.6% 10.4% 10.3% 10.5% 10.7% 12.1% 11.0% 12.0% 11.1% 10.9% 11.0% 12.9%
37.9% Household 19.2% 19.6% 20.2% 21.2% 21.8% 23.5% 23.7% 20.9% 20.9% 19.8% 19.2% 19.3% 19.8% 18.7% 19.2% 19.4% 21.5% 21.6% 23.4% 23.1% 20.1% 19.4% 16.0% 16.2% 17.5% 17.8% 17.2%
10.9% RANCH 52.9% 53.4% 52.6% 51.8% 51.6% 51.6% 51.7% 52.7% 52.7% 53.0% 53.2% 54.0% 53.8% 52.5% 53.6% 52.9% 53.1% 52.5% 52.0% 52.0% 52.1% 49.8% 42.3% 44.7% 50.4% 51.6% 50.7%
2.9% LIP BALM 19.0% 19.3% 18.9% 19.6% 20.8% 19.4% 19.3% 20.3% 20.7% 20.0% 20.9% 21.7% 22.6% 18.5% 18.7% 18.4% 19.6% 20.3% 19.1% 18.6% 19.2% 19.0% 17.3% 16.6% 20.2% 22.1% 17.4%
2.5% SALAD DRESSING MIX 72.9% 73.3% 69.9% 68.4% 67.6% 64.6% 64.3% 65.9% 66.8% 69.1% 70.9% 71.6% 72.5% 70.1% 71.4% 69.0% 66.5% 66.3% 65.1% 65.7% 65.9% 66.1% 62.5% 62.5% 71.8% 72.0% 71.4%
2.1% WATER FILTRATION ACCESSORIES 45.4% 42.8% 42.1% 41.0% 42.5% 45.1% 48.0% 51.8% 54.3% 46.6% 45.1% 44.8% 46.7% 50.2% 45.8% 44.2% 43.4% 43.5% 43.6% 45.3% 49.7% 50.7% 40.7% 40.0% 41.8% 44.1% 46.8%
1.1% BEVERAGE CONTAINER UNITS 65.9% 59.0% 55.5% 55.9% 54.9% 57.5% 58.5% 59.1% 58.1% 56.1% 56.4% 57.3% 56.7% 57.0% 53.5% 57.1% 59.3% 60.2% 62.1% 64.3% 70.2% 68.3% 54.2% 57.3% 59.9% 61.0% 63.5%
0.5% LIP COSMETICS 3.8% 3.6% 3.5% 3.6% 3.3% 3.2% 3.5% 3.5% 3.4% 3.1% 3.1% 5.0% 5.1% 3.6% 3.6% 3.5% 3.6% 3.5% 3.4% 3.3% 3.2% 3.0% 2.2% 1.9% 3.1% 3.7% 2.8%
0.9% DIPS/SPREADS MIX 70.2% 68.5% 69.6% 69.8% 69.6% 71.0% 70.2% 70.7% 70.7% 70.1% 71.8% 70.9% 69.0% 69.9% 68.5% 69.3% 70.0% 67.9% 69.9% 69.6% 70.0% 70.1% 66.7% 64.0% 68.6% 61.9% 70.2%
0.2% REMAINING TYPE SALAD DRESSING 7.2% 8.1% 7.9% 6.8% 6.2% 6.4% 6.5% 6.9% 7.8% 7.4% 7.4% 7.5% 7.1% 8.1% 8.4% 7.8% 8.0% 7.5% 7.7% 8.2% 8.5% 7.9% 6.2% 5.3% 6.1% 5.4% 5.9%
0.7% FACIAL CLEANSER 2.1% 2.1% 2.1% 2.2% 2.2% 2.1% 2.1% 2.0% 2.0% 2.0% 1.9% 1.8% 2.0% 1.7% 1.8% 1.8% 1.8% 1.8% 1.8% 1.8% 1.7% 1.6% 1.3% 1.2% 1.4% 1.6% 1.4%
0.2% BARBECUE & WING SAUCE 0.9% 0.9% 1.1% 1.2% 1.3% 1.2% 1.3% 1.2% 1.2% 1.1% 1.1% 1.1% 1.1% 1.0% 1.0% 1.1% 1.1% 1.1% 1.1% 1.0% 0.9% 0.8% 0.6% 0.6% 0.9% 0.9% 0.9%
0.3% ASIAN SAUCE 5.1% 5.3% 5.4% 5.7% 6.0% 5.8% 4.0% 3.2% 4.1% 4.2% 4.8% 4.5% 4.4% 4.3% 4.6% 4.5% 4.7% 5.1% 5.8% 5.7% 5.4% 4.9% 2.8% 3.0% 4.0% 4.6% 4.5%
0.3% FACIAL MOISTURIZER 1.3% 1.3% 1.2% 1.3% 1.3% 1.2% 1.2% 1.2% 1.2% 1.1% 1.2% 1.4% 1.9% 1.2% 1.1% 1.0% 1.0% 1.0% 0.9% 0.9% 0.9% 0.9% 0.7% 0.7% 0.8% 1.4% 0.9%
22.6% Lifestyle 14.6% 14.0% 13.0% 13.0% 12.9% 13.1% 13.6% 14.2% 14.3% 13.7% 13.7% 14.5% 14.7% 14.1% 13.9% 13.1% 13.2% 12.9% 12.9% 13.3% 13.7% 13.1% 10.6% 11.0% 13.2% 13.5% 13.6%
96.8% Clorox 18.5% 17.6% 17.3% 17.6% 18.1% 18.9% 19.3% 19.1% 18.8% 18.0% 17.6% 17.8% 17.8% 17.6% 17.5% 17.4% 18.1% 18.1% 18.8% 19.0% 18.6% 17.3% 14.1% 14.8% 16.7% 16.8% 16.9%
6 February 2024
18
EXHIBIT 25: CLX Categories- Market Share Change (bps)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 70 (94) (79) (1) 6 (30) (86) (182) (86) (59) (101) (121) (170) (441) (367) (269) (117) (104) (116) 11 109 (429) (1,264) (765) (333) (161) 7
1.5% MULTI PURPOSE CLEANERS REGULAR 102 (3) 51 1 (77) (39) (13) (1) 10 (24) (408) (552) (574) (309) (35) 55 11 (23) (41) (25) (27) (88) (135) 266 531 529 235
13.5% MULTI PURPOSE CLEANERS ANTIBACTERIAL 790 826 754 709 212 112 151 303 265 296 183 301 287 91 175 143 (36) (26) 97 40 (126) (360) (909) (554) (130) (129) 67
7.4% BATHROOM CLEANERS 434 261 213 130 178 120 60 17 174 347 313 231 82 40 50 131 58 3 56 76 93 (210) (876) (830) (161) 6 (73)
1.3% DRAIN AND DISPOSAL CLEANERS 206 253 276 41 (328) (125) (232) 14 (10) (225) (360) (201) (106) (110) (46) (230) (190) (222) (225) (156) (170) (355) (964) (887) (451) (372) (302)
2.0% IN WASH TREATMENTS (79) (107) (145) (132) (86) (97) (56) (13) (121) (80) (52) (39) (63) (77) (79) 67 100 68 71 55 60 33 (118) (74) 104 90 67
0.6% CLEANING IMPLEMENTS (64) (64) (13) (31) (11) (9) (7) (13) (17) (13) (14) (0) 4 20 19 8 12 8 10 10 7 (10) (58) (51) (23) (11) (12)
0.5% FLOOR CARE 17 (8) (31) (50) (24) (9) (8) (29) (44) (42) (38) (14) (19) (26) (3) 3 8 27 28 16 16 6 (24) (27) (24) (11) (14)
0.2% CARPET AND UPHOLSTERY CLEANERS 26 43 61 62 93 96 114 119 116 133 137 115 123 93 51 (25) 30 18 11 24 58 59 (54) (34) 4 17 22
36.2% Cleaning 154 15 53 (5) (22) 36 41 (10) (56) 32 (34) 33 (25) (144) 50 110 91 39 24 30 8 (161) (464) (273) (17) 15 15
14.9% TRASH BAGS 32 1 (54) (45) (82) (34) (24) 2 (44) (50) (83) (17) 94 (92) (26) 128 157 56 1 (23) (71) (199) (620) (521) (333) (294) (182)
9.2% CHARCOAL 9 95 (255) (271) (223) (197) (127) (24) (51) (111) 35 (18) (59) 44 (195) (265) (35) 23 (22) (56) (195) (287) (384) (390) (190) (93) (302)
9.1% CAT LITTER (120) (89) (200) (193) (131) (89) (82) 18 (89) (109) (72) (85) (5) 6 (41) (84) (49) (26) (68) (81) (149) (284) (478) (374) (305) (328) (227)
1.6% PLASTIC WRAP (4) (101) (140) (161) 7 19 56 135 324 231 315 326 (65) (377) (226) (168) 52 (10) (49) (160) (173) (391) (1,172) (1,109) (646) (279) 102
0.6% FOOD BAGS (2) (64) (96) (82) (37) (94) (3) (58) (46) (87) (52) (69) (82) (147) (13) (41) (4) (54) (31) (92) (50) (53) (47) (44) (80) (97) (47)
0.7% DIGESTIVE SUPPLEMENT (18) (20) (35) (38) (64) (72) (117) (132) (110) (138) (116) (129) (137) (145) (129) (109) (123) (108) (87) (63) (63) (66) (53) (60) (68) (40) (27)
0.9% FIRE STARTERS (42) 251 43 (28) 79 149 399 184 (2) (133) (144) (302) (419) (118) (230) (488) (166) (256) (266) (294) (282) (150) (208) (198) (149) (147) (577)
0.6% BEAUTY SUPPLEMENT (97) 9 11 (37) (102) (63) (30) (21) 59 (29) (66) (55) (17) 52 64 24 21 47 87 73 39 64 119 150 200 113 124
0.3% MOOD SUPPLEMENT 11 69 188 150 38 136 74 88 167 (4) 37 (4) 33 (110) (144) (239) (127) (73) 28 (13) 64 126 109 146 102 61 210
37.9% Household (69) (64) (212) (232) (182) (159) (74) (51) (79) (71) (57) (69) (36) (57) (46) (82) 32 (22) (18) (57) (78) (153) (385) (296) (186) (193) (145)
10.9% RANCH 2 17 (11) (122) (124) (158) (87) (5) 33 64 4 46 (15) (43) 18 25 131 90 41 27 (62) (290) (1,066) (858) (355) (218) (176)
2.9% LIP BALM (57) (96) (98) (44) 45 (21) (38) (34) (45) (77) 1 14 (193) (56) (57) (47) 1 (51) (24) (69) (117) (176) (271) (422) (155) (58) (107)
2.5% SALAD DRESSING MIX 55 170 8 (58) (336) (439) (394) (354) (290) (238) (288) (272) (161) (281) (186) (86) (192) (130) 45 142 (2) (69) (664) (836) 22 (46) 127
2.1% WATER FILTRATION ACCESSORIES 435 360 339 311 391 626 360 84 282 480 595 568 476 478 297 204 235 100 (143) (268) (215) (363) (592) (516) (305) (263) (335)
1.1% BEVERAGE CONTAINER UNITS 911 99 (283) (290) (291) (88) (828) (1,404) (1,026) (464) (421) (551) (646) (893) (545) 167 335 530 461 576 1,117 1,018 (192) 85 260 424 645
0.5% LIP COSMETICS (65) (80) (63) (89) (82) (104) (85) (87) (79) (85) (64) (14) (23) (23) 2 (5) (3) 18 21 (18) (32) (42) (91) (122) (190) (145) (79)
0.9% DIPS/SPREADS MIX (119) (98) 112 50 12 114 8 38 25 (30) 62 64 (154) (36) (1) (27) 20 (168) (108) (60) (77) (61) (341) (774) (231) (714) 36
0.2% REMAINING TYPE SALAD DRESSING (154) (91) (85) (113) (171) (104) (99) 191 481 215 47 29 (13) 83 35 (5) 116 137 125 167 153 15 (123) (213) (139) (172) (220)
0.7% FACIAL CLEANSER (12) (6) (6) (5) (21) (20) (23) (24) (21) (21) (23) (32) (48) (36) (30) (29) (37) (36) (34) (36) (33) (42) (65) (72) (43) (41) (26)
0.2% BARBECUE & WING SAUCE (69) (77) (62) (36) (20) (12) (4) (14) (19) (14) (19) (23) (13) 10 14 0 (14) (18) (11) (30) (30) (34) (57) (49) (22) (16) (14)
0.3% ASIAN SAUCE (79) (90) (42) (35) (2) (83) (277) (338) (227) (193) (111) (117) (90) (79) (64) (89) (99) (93) 4 174 217 79 (133) (176) (53) 15 24
0.3% FACIAL MOISTURIZER 10 3 8 16 4 2 3 1 6 (0) 5 2 (2) (3) (15) (22) (31) (28) (30) (27) (26) (32) (46) (53) (54) (49) (35)
22.6% Lifestyle 5 (25) 5 (23) (45) (23) 1 (13) (12) 15 16 30 (15) (49) (17) 18 20 (4) (14) (33) (52) (115) (306) (266) (123) (120) (51)
96.8% Clorox 31 (24) (50) (90) (83) (47) (6) (28) (60) (15) (34) (6) (30) (92) (11) 12 46 (3) (10) (28) (46) (150) (392) (281) (111) (107) (66)
6 February 2024
19
EXHIBIT 26: CLX Categories- Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 1% 5.2% 1.4% (3.7%) 1.8% 0.2% (5.1%) (14.3%) (15.4%) (12.7%) (17.9%) (11.1%) (14.6%) (20.4%) (15.4%) (17.5%) (11.4%) (13.3%) (14.2%) (9.6%) (7.0%) (21.6%) (35.5%) (15.7%) (6.5%) (0.7%) (5.4%)
1.5% MULTI PURPOSE CLEANERS REGULAR (7%) 0.9% (1.4%) (12.8%) (18.2%) (17.8%) (12.3%) (17.8%) (17%) (24%) (74%) (90.1%) (90.1%) (46.8%) (24.2%) (10.8%) (8.4%) (13.2%) (4.9%) (4.6%) (3.1%) (11.2%) (21.4%) 146.8% 778.3% 734.5% 55.3%
13.5% MULTI PURPOSE CLEANERS ANTIBACTERIAL 32% 1.4% (5.1%) (10.0%) (17.6%) (9.9%) (7.6%) (15.1%) (33.5%) (31.5%) (25.3%) (9.7%) (19.3%) (32.8%) (12.4%) (9.0%) (12.3%) (9.4%) (7.0%) (8.7%) (13.7%) (9.3%) (20.6%) (14.3%) (0.7%) (0.6%) 3.5%
7.4% BATHROOM CLEANERS 18% 20.2% 8.2% (5.1%) (0.9%) 0.7% (3.8%) (15.6%) (15.3%) (6.4%) (13.3%) (12.2%) (16.0%) (18.3%) (17.4%) (10.6%) (10.2%) (8.1%) (6.5%) (5.7%) (0.9%) (13.2%) (35.2%) (31.7%) (5.0%) (0.0%) (4.8%)
1.3% DRAIN AND DISPOSAL CLEANERS (1.7%) 9.0% 10.0% (7.6%) (16.7%) (11.5%) (18.9%) (16.3%) (17.9%) (22.5%) (24.9%) (19.7%) (14.3%) (13.9%) (18.0%) (25.6%) (24.6%) (28.8%) (29.1%) (24.3%) (21.7%) (27.5%) (48.2%) (43.2%) (26.1%) (23.7%) (18.8%)
2.0% IN WASH TREATMENTS (0.1%) 12.0% (21.4%) (11.8%) (1.9%) (8.5%) (9.4%) (2.9%) (29.9%) (26.4%) (15.6%) (9.6%) (16.3%) (20.1%) (26.7%) 0.7% 7.6% (4.3%) (2.9%) (2.3%) (3.6%) 2.1% (26.0%) (20.7%) 14.0% 10.1% 6.9%
0.6% CLEANING IMPLEMENTS (23.6%) (19.1%) (9.5%) (13.5%) (5.1%) (8.2%) (9.1%) (17.4%) (19.4%) (17.1%) (20.4%) (13.5%) (14.4%) (8.6%) (9.1%) (15.7%) (17.1%) (20.0%) (13.1%) (12.9%) (10.6%) (16.8%) (35.5%) (30.6%) (14.8%) (8.1%) (6.6%)
0.5% FLOOR CARE 8.4% 0.2% (24.7%) (35.0%) (28.6%) (16.0%) (16.3%) (29.7%) (35.1%) (35.4%) (33.0%) (23.3%) (25.3%) (22.8%) (14.4%) (6.3%) (6.3%) (0.4%) (1.1%) (2.2%) (4.1%) (10%) (31%) (35%) (29%) (20%) (23%)
0.2% CARPET AND UPHOLSTERY CLEANERS (11.8%) 1.5% (0.2%) (6.7%) 14.2% 14.6% 21.1% 30.9% 30.2% 26.3% 27.3% 32.6% 29.8% 26.8% 2.9% (28.4%) (7.9%) (11.3%) (17.2%) (9.6%) 0.4% 0.5% (29%) (20%) (3%) 8% 3%
36.2% Cleaning 16% 6.0% (1.8%) (8.2%) (8.8%) (5.6%) (7.1%) (14.6%) (24.3%) (20.8%) (22.3%) (14.5%) (19.8%) (25.6%) (15.6%) (12.1%) (11.0%) (11.1%) (9.6%) (8.5%) (8.8%) (13.5%) (29.6%) (18.3%) 0.7% 3.2% (0.3%)
14.9% TRASH BAGS (0.5%) 9.1% 3.4% (1.9%) (1.2%) (1.4%) (2.9%) (5.3%) (7.7%) (8.2%) (13.4%) (9.6%) (1.7%) (14.0%) (12.7%) (7.7%) (4.2%) (10.2%) (12.6%) (13.3%) (13.8%) (14.9%) (33.2%) (29.4%) (18.7%) (16.3%) (11.4%)
9.2% CHARCOAL (22.6%) (9.5%) (30.9%) (30.3%) (19.4%) (20.2%) (9.7%) (12.0%) (15.8%) (8.1%) (9.6%) (17.3%) (22.7%) 2.2% (5.0%) (23.6%) 1.6% (3.7%) (0.3%) (5.4%) (4.4%) (4.2%) (15.6%) (10.7%) 5.1% 4.0% (12.8%)
9.1% CAT LITTER (4.8%) (0.6%) (5.4%) (6.0%) (3.8%) (2.6%) (7.2%) (4.7%) (10.9%) (9.9%) (8.4%) (4.9%) 2.2% (2.4%) (5.2%) (9.7%) (6.6%) (4.0%) (6.1%) (1.8%) (7.8%) (16.6%) (24.3%) (17.3%) (15.8%) (19.9%) (10.3%)
1.6% PLASTIC WRAP (9.9%) (8.3%) (10.1%) (9.6%) (8.0%) (8.1%) (10.5%) (16.8%) (10.7%) (14.3%) (14.7%) (10.3%) (17.2%) (19.6%) (14.6%) (18.8%) (16.6%) (13.7%) (13.1%) (14.9%) (8.8%) (16.4%) (34.7%) (32.2%) (19.3%) (14.0%) (7.5%)
0.6% FOOD BAGS 3.3% (7.8%) (28.7%) (24.2%) (9.7%) (31.7%) 7.5% (17.3%) (14.5%) (30.4%) (20.6%) (21.9%) (23.7%) (48.1%) (5.6%) (21.3%) 1.0% (20.7%) (6.9%) (32.5%) (17.4%) (23.8%) (24.4%) (24.2%) (40.1%) (45.6%) (25.0%)
0.7% DIGESTIVE SUPPLEMENT (3.9%) 2.7% (4.8%) (7.7%) (14.4%) (16.8%) (26.2%) (31.4%) (28.0%) (29.0%) (23.1%) (22.8%) (26.1%) (25.0%) (27.9%) (23.6%) (25.6%) (27.2%) (22.1%) (17.9%) (22.2%) (24.9%) (19.7%) (29.3%) (31.9%) (22.6%) (18.4%)
0.9% FIRE STARTERS (17.6%) (7.5%) (19.3%) (25.5%) (13.7%) (6.4%) 5.0% (9.0%) (7.6%) (8.8%) (14.5%) (17.3%) (21.3%) (13.7%) (13.3%) (29.7%) (5.5%) (12.7%) (6.8%) (8.7%) (6.0%) (9.2%) (21.0%) (13.7%) (12.9%) (13.0%) (15.8%)
0.6% BEAUTY SUPPLEMENT (6.0%) 23.9% 1.3% (4.5%) (8.0%) (3.7%) (3.6%) (2.9%) 18.1% 1.6% (11.1%) (14.6%) (9.1%) 4.2% 2% (11.3%) (14.4%) (11.7%) (6.6%) (3.6%) (12.6%) (12.8%) (5.3%) 0.8% 8.2% (2.7%) (3.5%)
0.3% MOOD SUPPLEMENT 5.6% 14.7% 10.0% 15.3% 14.1% (3.7%) (8.4%) (5.1%) 2.9% (0.1%) 1.6% 1.2% 8.7% 12.9% 3.1% (10.0%) 1.6% (3.6%) 10.7% 11.4% 19.9% 33.2% 4.4% 12.0% 3.1% 0.5% (8.6%)
37.9% Household (5.8%) 1.7% (10.1%) (13.3%) (8.8%) (10.3%) (6.6%) (8.5%) (11.0%) (9.9%) (11.9%) (10.6%) (6.8%) (10.3%) (9.5%) (13.5%) (4.3%) (7.7%) (6.8%) (8.6%) (9.8%) (12.5%) (25.9%) (21.8%) (14.7%) (14.9%) (11.4%)
10.9% RANCH (6.0%) 3.1% (0.5%) (5.3%) (5.5%) (5.8%) (3.3%) 0.4% (2.3%) (3.5%) (2.1%) 1.5% (3.2%) (2.8%) (1.3%) (6.2%) (2.0%) (2.6%) (3.6%) 0.1% (0.3%) (8.4%) (25.7%) (18.9%) (7.2%) (3.4%) (2.3%)
2.9% LIP BALM 21.1% 15.6% 16.8% 27.4% 32.9% 5.2% 0.5% 3.4% 8.8% 23.3% 23.5% 13.4% 15.6% (2.4%) 2.2% (6.2%) (9.5%) (6.5%) 2.9% (5.2%) (8.9%) (11.6%) (25.7%) (20.5%) (10.9%) (6.1%) 3.2%
2.5% SALAD DRESSING MIX (4.9%) 7.5% (3.8%) (9.6%) (14.2%) (13.0%) (16.0%) (17.7%) (8.3%) (7.2%) (11.2%) (5.8%) (4.9%) (11.5%) (6.7%) (12.9%) (15.3%) (17.7%) (13.3%) (3.6%) (6.5%) (9.0%) (22.3%) (18.3%) 10.1% 1.6% 11.1%
2.1% WATER FILTRATION ACCESSORIES (4%) 2.0% (1.9%) (1.0%) 10.1% 5.0% (2.3%) (10.5%) (7.6%) (9.0%) (12.6%) (7.9%) (9.8%) (5.9%) (9.1%) (6.8%) (5.9%) (13.3%) (12.3%) (11.5%) (7.0%) (11.1%) (15.4%) (10.9%) (4.5%) (5.7%) (11.6%)
1.1% BEVERAGE CONTAINER UNITS (9%) (15.8%) (19.3%) (20.9%) (11.2%) (14.1%) (21.6%) (33.9%) (24.9%) (10.3%) (20.4%) (25.4%) (26.9%) (25.8%) (10.9%) (2.7%) 0.7% 0.9% 9.4% 11.1% 35.3% 46.6% (11.1%) 6.2% 18.2% 24.1% 28.5%
0.5% LIP COSMETICS 1.5% 1.0% 2.2% (4.9%) (8.6%) (24.7%) (29.0%) (20.4%) (11.3%) (12.7%) (9.2%) 15.7% (4.2%) 10.2% 16.4% 4.9% 6.2% 16.2% 22.1% 12.5% 1.5% (4.6%) (24.1%) (38.2%) (47.0%) (35.2%) (15.5%)
0.9% DIPS/SPREADS MIX (7.9%) (4.5%) (1.5%) (4.4%) (9.9%) (8.6%) (9.7%) (10.2%) (8.1%) (8.1%) (10.5%) (7.8%) (8.3%) (8.3%) (9.8%) (6.9%) (5.5%) (9.0%) (7.3%) (2.1%) (1.3%) (1.1%) (9.1%) (22.8%) (5.2%) (9.5%) 2.3%
0.2% REMAINING TYPE SALAD DRESSING (28.6%) (15.1%) (17.5%) (23.0%) (31.6%) (23.1%) (27.8%) 15.1% ###### 12.0% (14.3%) (11.2%) (22.2%) (10.2%) (15.1%) (24.2%) (6.4%) (2.7%) 0.3% 18.5% 23.6% (0.4%) (20.9%) (34.5%) (27.1%) (25.5%) (27.6%)
0.7% FACIAL CLEANSER (5.9%) 10.5% 5.1% 5.2% (2.6%) (6.5%) (14.3%) (12.2%) (9.5%) (4.9%) (6.7%) (0.6%) 3.0% 3.3% 6.6% (5.8%) (8.7%) (8.6%) (11.7%) (15.6%) (18.6%) (20.3%) (38.1%) (44.8%) (29.8%) (26.5%) (28.8%)
0.2% BARBECUE & WING SAUCE (50.9%) (50.0%) (46.0%) (34.7%) (21.4%) (13.0%) (4.1%) (9.7%) (8.9%) (2.0%) (7.8%) (9.2%) (0.1%) 36.6% 41.3% 17.9% 4.8% 0.6% 7.0% (7.0%) (10.4%) (20.0%) (48.0%) (40.8%) (9.8%) (5.8%) (7.4%)
0.3% ASIAN SAUCE (12.5%) (14.7%) (10.9%) (5.7%) (2.5%) (16.1%) (44.5%) (54.1%) (38.8%) (29.2%) (11.4%) (13.8%) (10.3%) (10.5%) (5.2%) (7.7%) (10.5%) (9.7%) 11.3% 61.6% 85.9% 27.8% (29.8%) (40.8%) (11.4%) 1.6% 3.7%
0.3% FACIAL MOISTURIZER 22.5% 17.7% 9.9% 28.4% 15.5% 7.2% 4.6% 7.0% 29.1% 14.8% 12.8% 0.9% (0.1%) 17.9% 18.1% 3.2% (5.4%) 1.1% (5.8%) (3.1%) (4.5%) (9.5%) (33.3%) (36.5%) (26.4%) (8.6%) (23.8%)
22.6% Lifestyle (3.4%) 2.9% (0.6%) (1.9%) (1.8%) (6.0%) (8.0%) (7.9%) (4.8%) (2.4%) (2.2%) 0.6% (0.7%) (4.7%) (1.9%) (6.5%) (5.2%) (5.7%) (3.9%) (1.2%) (0.4%) (5.7%) (23.8%) (20.0%) (7.6%) (5.3%) (1.5%)
96.8% Clorox 3.2% 3.6% (5.0%) (9.0%) (7.3%) (7.9%) (7.0%) (10.9%) ##### ##### ##### (9.3%) (9.6%) (15%) (10%) (11%) (6.9%) (8.5%) (7.1%) (7.0%) (7.4%) (11%) (26.9%) (20%) (7%) (6%) (4.8%)
6 February 2024
20
EXHIBIT 27: CLX Categories- Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 4.6% 5.0% 4.4% 7.0% 10.3% 10.5% 11.7% 19.7% 20.6% 21.6% 22.3% 19.5% 21.6% 27.9% 27.3% 29.0% 26.5% 22.5% 23.7% 22.0% 15.2% 16.2% 16.3% 8.6% 7.6% 1.1% 2.3%
1.5% MULTI PURPOSE CLEANERS REGULAR 4.9% 4.8% 5.2% 8.9% 12.6% 16.0% 16.5% 27.1% 29.4% 34.8% 45.4% 73.5% 67.1% 31.2% 31.1% 26.7% 24.6% 21.3% 13.3% 10.7% 7.4% 6.2% 7.0% (4.7%) (22.5%) (20.2%) (1.5%)
(22.6%) (6.2%) 0.1% 2.4% 13.8% 13.3% 13.7% 12.5% 32.8% 41.8% 36.1% 29.0% 32.2% 36.8% 29.6% 28.4% 27.6% 17.6% 17.5% 18.0% 15.6% 3.7% 2.1% 0.3% (0.4%) (1.0%) (2.9%)
7.4% BATHROOM CLEANERS (3.6%) (3.8%) 0.4% 8.1% 8.7% 8.9% 12.9% 29.6% 36.6% 33.5% 36.0% 32.8% 33.0% 35.9% 39.1% 34.3% 28.6% 22.0% 20.4% 20.2% 9.4% 11.8% 18.8% 14.6% 8.6% 6.9% 4.3%
1.3% DRAIN AND DISPOSAL CLEANERS 10.8% 11.0% 8.5% 9.5% 8.3% 10.7% 15.3% 30.3% 33.5% 30.1% 25.3% 22.4% 19.3% 21.3% 24.6% 27.7% 27.6% 31.5% 30.9% 28.3% 16.6% 13.8% 13.2% 9.9% 8.3% 9.0% 5.1%
2.0% IN WASH TREATMENTS (0.3%) (7.9%) 8.3% 2.0% 1.6% 3.6% 3.0% 0.7% 16.3% 21.9% 17.5% 15.4% 15.9% 19.2% 32.4% 17.6% 15.0% 19.1% 20.4% 21.6% 19.5% 7.9% 12.4% 10.1% 6.7% 7.1% 4.1%
0.6% CLEANING IMPLEMENTS 7.6% 6.5% 4.7% 5.5% 2.7% 7.3% 11.7% 21.3% 23.0% 22.4% 24.2% 20.9% 24.0% 24.9% 25.1% 28.0% 31.0% 33.2% 25.9% 22.6% 14.6% 15.3% 19.4% 16.1% 10.7% 5.5% 3.6%
0.5% FLOOR CARE 3.6% 6.9% 16.1% 18.2% 22.6% 10.9% 13.1% 22.2% 26.5% 23.4% 20.4% 20.0% 19.1% 17.7% 14.7% 8.1% 10.0% 17.7% 26.3% 22.5% 18.0% 18.7% 24.7% 22.5% 19.3% 16.3% 15.1%
0.2% CARPET AND UPHOLSTERY CLEANERS 13.9% 19.1% 16.8% 20.6% 21.1% 23.8% 25.6% 34.3% 34.3% 43.0% 39.9% 29.2% 30.4% 26.6% 23.3% 25.6% 22.3% 22.4% 29.6% 32.5% 25.6% 24.9% 20.9% 20.4% 21.6% 17.8% 13.5%
36.2% Cleaning (9.9%) (1.6%) 2.6% 5.6% 10.8% 11.0% 12.6% 17.9% 29.1% 31.8% 30.3% 26.0% 27.7% 31.9% 30.5% 28.6% 26.4% 20.8% 20.4% 19.9% 14.2% 9.3% 10.5% 6.3% 3.3% 1.3% 0.8%
14.9% TRASH BAGS 7.1% 3.5% 1.2% 3.3% 7.0% 7.7% 10.4% 14.3% 14.0% 15.5% 17.9% 17.8% 12.9% 20.3% 20.7% 18.9% 16.8% 16.5% 17.6% 16.1% 12.4% 8.5% 9.4% 8.1% 7.3% 5.7% 4.2%
9.2% CHARCOAL 4.3% 6.5% 11.8% 8.7% 8.8% 11.3% 8.6% 7.5% 11.5% 12.0% 12.9% 11.9% 12.3% 12.8% 8.8% 12.2% 8.8% 6.3% 7.7% 9.8% 10.0% 9.7% 8.4% 7.7% 7.6% 4.9% 2.7%
9.1% CAT LITTER 9.5% 7.7% 8.0% 9.6% 12.3% 13.0% 16.3% 21.2% 23.8% 24.3% 20.9% 18.1% 15.6% 19.1% 20.4% 21.8% 19.5% 17.3% 16.7% 12.6% 11.6% 11.7% 11.8% 9.9% 9.5% 10.5% 4.6%
1.6% PLASTIC WRAP 1.2% 1.1% 4.7% 5.1% 7.5% 7.6% 12.9% 21.5% 17.8% 22.6% 23.2% 23.2% 26.1% 27.3% 22.5% 21.1% 24.1% 21.0% 20.1% 18.3% 9.7% 10.9% 14.3% 15.0% 13.9% 12.2% 9.7%
0.6% FOOD BAGS (0.9%) (3.1%) 8.7% 4.3% 5.9% 13.2% 0.7% 4.3% 2.8% 9.0% 2.5% 3.2% 1.9% 12.6% 1.4% 5.1% (2.5%) (1.4%) (6.7%) 3.0% (3.5%) 0.1% (0.1%) (1.5%) 9.5% 10.3% (0.8%)
0.7% DIGESTIVE SUPPLEMENT 2.9% 0.3% 2.0% 1.2% 6.0% 2.3% 0.8% 5.4% 3.9% 2.8% (0.7%) (0.4%) 0.5% 1.5% 8.9% 10.2% 8.8% 11.0% 10.0% 8.4% 9.5% 14.4% 12.5% 17.3% 18.9% 15.2% 15.3%
0.9% FIRE STARTERS 2.4% 6.5% 6.3% 8.0% 9.1% 5.6% 8.7% 10.9% 8.0% 12.1% 10.4% 9.0% 13.6% 16.4% 13.6% 13.2% 13.1% 11.3% 10.0% 10.6% 11.0% 14.3% 13.9% 11.6% 14.4% 7.6% 3.8%
0.6% BEAUTY SUPPLEMENT (7.6%) (16.6%) (5.0%) (3.0%) (1.5%) (4.8%) (5.2%) (6.8%) (15.1%) (9.1%) 2.1% 3.9% (0.7%) (2.2%) (1.3%) 5.6% 7.4% 8.4% 8.8% 9.0% 17.3% 18.5% 12.2% 5.7% 4.7% 10.6% 6.9%
0.3% MOOD SUPPLEMENT 0% 4% 9% 6.2% 5.0% 12.5% 12.3% 10.5% 11.8% 3.5% 7.1% 6.2% 3.3% 4.8% 6.3% 10.2% 4.8% 12.2% 5.1% 3.8% (0.5%) (1.5%) 11.5% 4.1% 7.7% 6.6% 16.6%
37.9% Household 6.1% 4.2% 5.3% 6.1% 8.5% 9.7% 10.2% 13.4% 14.4% 16.0% 16.7% 16.0% 13.5% 17.8% 17.0% 17.4% 14.5% 13.0% 12.9% 12.6% 11.0% 9.7% 10.0% 8.8% 8.6% 7.6% 4.7%
10.9% RANCH 7.3% 4.2% 6.1% 6.9% 8.4% 9.7% 14.5% 16.6% 20.9% 23.7% 20.6% 15.8% 20.5% 20.7% 21.1% 25.9% 24.0% 22.6% 22.3% 14.0% 8.8% 9.0% 9.0% 8.3% 10.7% 5.6% 3.6%
2.9% LIP BALM (0.6%) 1.0% (0.6%) (4.1%) (8.6%) (0.9%) 4.3% (1.1%) (2.6%) (4.2%) (1.7%) 0.3% (3.6%) (0.0%) 6.8% 8.9% 8.3% 6.9% 1.9% 3.0% 7.8% 8.8% 6.7% 1.5% 4.5% 9.6% 8.0%
2.5% SALAD DRESSING MIX 2.2% (6.4%) 2.2% 5.2% 1.4% 4.0% 12.0% 16.6% 12.1% 12.9% 13.9% 12.7% 12.8% 13.6% 13.1% 20.5% 18.1% 19.2% 14.8% 8.8% 5.2% 4.3% 0.8% (3.5%) (5.6%) (1.3%) (3.3%)
2.1% WATER FILTRATION ACCESSORIES 7.8% 7.7% 4.3% 2.4% 4.9% 14.0% 21.5% 24.2% 19.7% 24.7% 32.3% 30.3% 32.0% 30.0% 28.0% 22.3% 22.6% 19.0% 9.3% 3.9% (4.0%) (0.9%) (3.9%) (7.8%) (8.4%) (8.4%) (4.7%)
1.1% BEVERAGE CONTAINER UNITS 8.7% 6.6% 4.3% 4.1% 2.6% 10.8% 2.3% 10.2% 7.4% 2.4% 3.6% 6.6% 6.7% 10.6% 9.5% 10.7% 10.1% 12.0% 3.0% 8.2% (2.5%) (3.5%) 3.5% 0.8% (1.7%) (4.1%) (3.2%)
0.5% LIP COSMETICS (4.9%) 2.2% 1.8% 3.3% 8.2% 9.6% 12.2% 10.0% 10.5% 10.6% 7.6% (3.8%) 12.7% 19.4% 14.8% 11.3% 3.3% (0.8%) (2.5%) (3.0%) (1.2%) (3.3%) (5.1%) 1.2% 24.2% 24.5% (0.5%)
0.9% DIPS/SPREADS MIX 1.3% 2.9% 1.9% 0.7% 0.5% 2.0% 4.7% 9.6% 10.6% 9.9% 10.5% 10.6% 11.4% 10.9% 11.6% 10.1% 9.6% 10.3% 9.3% 5.8% 0.5% (0.2%) 3.2% 4.5% 1.3% 0.7% (0.1%)
0.2% REMAINING TYPE SALAD DRESSING 6.8% 4.7% 5.6% 5.3% 8.2% 5.2% 14.0% 18.7% 14.7% 25.4% 26.8% 20.8% 29.9% 29.6% 28.4% 33.7% 28.2% 30.6% 30.3% 17.6% 10.1% 12.5% 11.1% 11.7% 16.0% 2.6% (2.2%)
0.7% FACIAL CLEANSER (4.1%) (8.9%) (7.2%) (7.5%) (2.8%) (0.8%) 5.2% 4.0% 6.4% 0.7% 0.6% (10.6%) (16.7%) (8.2%) (9.2%) (3.8%) (2.1%) (1.5%) 2.1% 6.4% 9.3% 6.6% 13.8% 16.6% 15.5% 16.5% 18.3%
0.2% BARBECUE & WING SAUCE 13.7% 12.3% 15.0% 11.1% 6.7% 3.0% 3.2% 4.5% 1.9% (0.4%) 2.6% 1.7% 0.9% (3.6%) (4.2%) (2.3%) (0.4%) 0.6% 0.0% (1.1%) (1.2%) 3.0% 9.1% 2.5% 0.0% (0.0%) (0.2%)
0.3% ASIAN SAUCE 0.3% 2.4% 3.0% (0.6%) (2.0%) 3.2% 7.1% 11.9% 12.4% 5.7% 2.8% 2.2% 2.5% 3.2% 1.3% 0.1% 1.0% 3.6% (0.9%) (2.0%) (5.1%) (3.1%) (1.9%) 3.7% 0.0% 0.8% (0.3%)
0.3% FACIAL MOISTURIZER (12.2%) (9.2%) (5.5%) (11.1%) (5.5%) (2.7%) 1.3% (0.2%) (10.0%) (6.6%) (2.5%) 5.7% 7.0% (10.4%) (16.7%) (15.6%) (12.6%) (15.6%) (11.4%) (12.6%) (10.0%) (10.7%) (4.8%) (8.1%) (12.6%) (10.5%) (2.1%)
22.6% Lifestyle 4.3% 1.8% 3.4% 3.0% 3.3% 7.0% 11.8% 13.8% 14.2% 14.7% 13.8% 10.4% 10.7% 15.1% 15.3% 18.4% 16.9% 16.0% 13.8% 9.2% 4.8% 4.9% 5.3% 3.6% 4.7% 4.2% 1.9%
96.8% Clorox (1.3%) 1.4% 3.9% 5.2% 8.1% 9.6% 11.4% 15.3% 19.6% 21.4% 20.7% 17.9% 17.0% 22.0% 21.2% 21.8% 19.1% 16.4% 15.6% 14.3% 10.9% 8.5% 9.1% 6.6% 5.5% 4.3% 2.5%
6 February 2024
21
EXHIBIT 28: CLX Categories- Sales Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 5% 10.4% 5.9% 3.1% 12.3% 10.7% 6.0% 2.5% 2.0% 6.1% 0.4% 6.2% 3.9% 1.8% 7.8% 6.4% 12.1% 6.2% 6.2% 10.3% 7.1% (9.0%) (25.0%) (8.5%) 0.6% 0.4% (3.2%)
1.5% MULTI PURPOSE CLEANERS REGULAR (3%) 5.7% 3.7% (5.0%) (8.0%) (4.7%) 2.2% 4.5% 7.6% 2.5% (61.6%) (82.9%) (83.5%) (30.2%) (0.6%) 13.0% 14.2% 5.3% 7.7% 5.7% 4.1% (5.6%) (15.9%) 135.1% 580.5% 565.8% 53.0%
13.5% MULTI PURPOSE CLEANERS ANTIBACTERIAL 2% (4.9%) (5.0%) (7.8%) (6.2%) 2.1% 5.1% (4.5%) (11.7%) (2.9%) 1.7% 16.4% 6.6% (8.1%) 13.5% 16.8% 11.9% 6.5% 9.2% 7.8% (0.3%) (6.0%) (19.0%) (14.1%) (1.1%) (1.5%) 0.6%
7.4% BATHROOM CLEANERS 14% 15.6% 8.7% 2.6% 7.8% 9.7% 8.5% 9.4% 15.8% 24.9% 17.9% 16.6% 11.7% 11.0% 14.9% 20.0% 15.5% 12.2% 12.5% 13.4% 8.5% (3.0%) (23.1%) (21.7%) 3.1% 6.9% (0.7%)
1.3% DRAIN AND DISPOSAL CLEANERS 8.9% 21.0% 19.4% 1.2% (9.7%) (2.1%) (6.5%) 9.1% 9.7% 0.8% (5.9%) (1.7%) 2.2% 4.4% 2.2% (5.0%) (3.9%) (6.3%) (7.2%) (2.9%) (8.7%) (17.5%) (41.4%) (37.6%) (20.0%) (16.9%) (14.6%)
2.0% IN WASH TREATMENTS (0.4%) 3.2% (14.8%) (10.0%) (0.4%) (5.1%) (6.7%) (2.2%) (18.4%) (10.2%) (0.9%) 4.3% (2.9%) (4.8%) (3.0%) 18.4% 23.7% 14.0% 16.9% 18.8% 15.3% 10.2% (16.8%) (12.7%) 21.6% 17.9% 11.3%
0.6% CLEANING IMPLEMENTS (17.8%) (13.9%) (5.2%) (8.8%) (2.5%) (1.5%) 1.5% 0.2% (0.8%) 1.5% (1.1%) 4.5% 6.2% 14.2% 13.7% 8.0% 8.5% 6.6% 9.5% 6.8% 2.4% (4.0%) (23.0%) (19.5%) (5.7%) (3.0%) (3.3%)
0.5% FLOOR CARE 12.3% 7.0% (12.6%) (23.1%) (12.4%) (6.9%) (5.3%) (14.1%) (17.8%) (20.2%) (19.4%) (8.0%) (11.0%) (9.2%) (1.8%) 1.2% 3.1% 17.3% 24.9% 19.8% 13.1% 7% (14%) (20%) (15%) (7%) (11%)
0.2% CARPET AND UPHOLSTERY CLEANERS 0.5% 20.9% 16.5% 12.5% 38.3% 41.9% 52.1% 75.7% 74.9% 80.6% 78.0% 71.3% 69.3% 60.4% 26.9% (10.1%) 12.7% 8.5% 7.3% 19.7% 26.1% 25.5% (14%) (4%) 17% 28% 16%
36.2% Cleaning 4% 4.4% 0.8% (3.1%) 1.0% 4.8% 4.7% 0.6% (2.2%) 4.5% 1.3% 7.8% 2.5% (1.9%) 10.1% 13.0% 12.4% 7.4% 8.9% 9.8% 4.1% (5.5%) (22.2%) (13.2%) 4.0% 4.6% 0.5%
14.9% TRASH BAGS 6.6% 12.9% 4.6% 1.4% 5.8% 6.2% 7.2% 8.2% 5.2% 6.0% 2.1% 6.5% 11.0% 3.5% 5.3% 9.7% 11.9% 4.6% 2.8% 0.7% (3.1%) (7.7%) (26.9%) (23.6%) (12.8%) (11.6%) (7.7%)
9.2% CHARCOAL (19.3%) (3.6%) (22.8%) (24.3%) (12.3%) (11.2%) (2.0%) (5.4%) (6.1%) 2.9% 2.1% (7.5%) (13.2%) 15.3% 3.4% (14.3%) 10.5% 2.4% 7.4% 3.9% 5.2% 5.1% (8.5%) (3.9%) 13.0% 9.1% (10.4%)
9.1% CAT LITTER 4.3% 7.1% 2.2% 3.1% 8.0% 10.1% 7.9% 15.5% 10.4% 12.0% 10.7% 12.4% 18.1% 16.3% 14.1% 10.0% 11.6% 12.6% 9.7% 10.6% 2.9% (6.8%) (15.4%) (9.1%) (7.7%) (11.4%) (6.2%)
1.6% PLASTIC WRAP (8.9%) (7.3%) (5.9%) (5.0%) (1.1%) (1.1%) 1.1% 1.0% 5.3% 5.1% 5.1% 10.5% 4.4% 2.3% 4.6% (1.7%) 3.5% 4.4% 4.4% 0.7% 0.0% (7.3%) (25.4%) (22.0%) (8.1%) (3.5%) 1.5%
0.6% FOOD BAGS 2.3% (10.6%) (22.6%) (21.0%) (4.4%) (22.7%) 8.2% (13.7%) (12.2%) (24.1%) (18.7%) (19.4%) (22.3%) (41.5%) (4.3%) (17.3%) (1.5%) (21.8%) (13.2%) (30.5%) (20.3%) (23.7%) (24.4%) (25.3%) (34.3%) (40.0%) (25.6%)
0.7% DIGESTIVE SUPPLEMENT (1.1%) 3.0% (2.9%) (6.6%) (9.3%) (14.9%) (25.6%) (27.7%) (25.2%) (26.9%) (23.7%) (23.1%) (25.7%) (23.9%) (21.5%) (15.8%) (19.0%) (19.2%) (14.3%) (11.0%) (14.8%) (14.1%) (9.7%) (17.1%) (19.1%) (10.8%) (5.9%)
0.9% FIRE STARTERS (15.6%) (1.5%) (14.2%) (19.5%) (5.9%) (1.2%) 14.1% 0.9% (0.2%) 2.2% (5.6%) (9.9%) (10.7%) 0.5% (1.5%) (20.4%) 6.9% (2.8%) 2.6% 1.0% 4.4% 3.7% (10.0%) (3.7%) (0.4%) (6.5%) (12.5%)
0.6% BEAUTY SUPPLEMENT (13.1%) 3.3% (3.8%) (7.4%) (9.4%) (8.3%) (8.6%) (9.5%) 0.3% (7.6%) (9.2%) (11.2%) (9.7%) 1.9% 0.2% (6.3%) (8.1%) (4.3%) 1.7% 5.1% 2.5% 3.3% 6.3% 6.6% 13.3% 7.6% 3.2%
0.3% MOOD SUPPLEMENT 5.8% 18.9% 19.7% 22.5% 19.9% 8.4% 2.8% 4.8% 15.1% 3.4% 8.8% 7.5% 12.3% 18.4% 9.6% (0.8%) 6.5% 8% 16% 16% 19% 31% 16% 17% 11% 7% 7%
37.9% Household (0.0%) 6.0% (5.3%) (8.0%) (1.1%) (1.6%) 3.0% 3.8% 1.8% 4.5% 2.8% 3.7% 5.8% 5.7% 5.9% 1.6% 9.6% 4.3% 5.2% 2.9% 0.2% (4.0%) (18.4%) (15.0%) (7.3%) (8.5%) (7.3%)
10.9% RANCH 0.9% 7.4% 5.6% 1.3% 2.4% 3.3% 10.7% 17.1% 18.1% 19.4% 18.2% 17.5% 16.6% 17.3% 19.5% 18.1% 21.4% 19.4% 17.9% 14.2% 8.5% (0.1%) (19.1%) (12.1%) 2.7% 2.0% 1.2%
2.9% LIP BALM 20.4% 16.7% 16.1% 22.2% 21.4% 4.3% 4.9% 2.2% 5.9% 18.1% 21.4% 13.7% 11.5% (2.4%) 9.1% 2.2% (2.1%) (0.0%) 4.9% (2.4%) (1.8%) (3.8%) (20.8%) (19.2%) (6.9%) 2.8% 11.5%
2.5% SALAD DRESSING MIX (2.8%) 0.7% (1.7%) (4.9%) (13.0%) (9.6%) (5.8%) (4.0%) 2.9% 4.8% 1.1% 6.2% 7.3% 0.5% 5.5% 5.0% 0.1% (1.9%) (0.5%) 4.9% (1.6%) (5.2%) (21.7%) (21.2%) 3.9% 0.3% 7.4%
2.1% WATER FILTRATION ACCESSORIES 4% 9.8% 2.4% 1.3% 15.5% 19.7% 18.7% 11.1% 10.6% 13.5% 15.7% 20.1% 19.1% 22.3% 16.3% 14.0% 15.4% 3.2% (4.1%) (8.0%) (10.7%) (11.9%) (18.7%) (17.8%) (12.5%) (13.6%) (15.7%)
1.1% BEVERAGE CONTAINER UNITS (1%) (10.2%) (15.8%) (17.7%) (8.9%) (4.9%) (19.8%) (27.2%) (19.3%) (8.1%) (17.5%) (20.5%) (22.0%) (17.9%) (2.4%) 7.8% 10.8% 13.1% 12.7% 20.2% 31.9% 41.5% (8.0%) 7.0% 16.2% 19.0% 24.4%
0.5% LIP COSMETICS (3.5%) 3.2% 4.1% (1.8%) (1.2%) (17.5%) (20.4%) (12.5%) (2.0%) (3.5%) (2.4%) 11.3% 8.0% 31.6% 33.7% 16.7% 9.7% 15.3% 19.1% 9.1% 0.3% (7.8%) (28.0%) (37.4%) (34.2%) (19.3%) (16.0%)
0.9% DIPS/SPREADS MIX (6.8%) (1.7%) 0.3% (3.7%) (9.5%) (6.8%) (5.5%) (1.6%) 1.7% 1.0% (1.1%) 2.1% 2.2% 1.7% 0.7% 2.5% 3.6% 0.4% 1.2% 3.5% (0.8%) (1.2%) (6.2%) (19.3%) (3.9%) (8.9%) 2.2%
0.2% REMAINING TYPE SALAD DRESSING (23.8%) (11.0%) (12.9%) (18.9%) (26.0%) (19.1%) (17.7%) 36.6% ###### 40.5% 8.7% 7.3% 1.0% 16.4% 9.0% 1.4% 20.0% 27.1% 30.8% 39.3% 36.1% 12.1% (12.1%) (26.8%) (15.5%) (23.5%) (29.3%)
0.7% FACIAL CLEANSER (9.8%) 0.7% (2.5%) (2.7%) (5.3%) (7.2%) (9.9%) (8.6%) (3.7%) (4.2%) (6.1%) (11.1%) (14.2%) (5.1%) (3.3%) (9.4%) (10.6%) (10.0%) (9.8%) (10.2%) (11.0%) (15.1%) (29.5%) (35.7%) (18.9%) (14.4%) (15.7%)
0.2% BARBECUE & WING SAUCE (44.2%) (43.8%) (37.9%) (27.5%) (16.2%) (10.4%) (1.0%) (5.6%) (7.2%) (2.3%) (5.4%) (7.6%) 0.9% 31.8% 35.4% 15.2% 4.3% 1.2% 7.0% (8.0%) (11.5%) (17.6%) (43.3%) (39.4%) (9.8%) (5.8%) (7.6%)
0.3% ASIAN SAUCE (12.3%) (12.6%) (8.2%) (6.3%) (4.5%) (13.4%) (40.6%) (48.6%) (31.2%) (25.2%) (8.9%) (12.0%) (8.1%) (7.7%) (4.0%) (7.6%) (9.6%) (6.5%) 10.4% 58.4% 76.4% 23.9% (31.1%) (38.6%) (11.4%) 2.5% 3.4%
0.3% FACIAL MOISTURIZER 7.5% 6.8% 3.8% 14.1% 9.1% 4.3% 5.9% 6.8% 16.2% 7.3% 10.0% 6.7% 6.8% 5.6% (1.6%) (12.9%) (17.3%) (14.6%) (16.6%) (15.3%) (14.1%) (19.1%) (36.5%) (41.6%) (35.7%) (18.2%) (25.3%)
22.6% Lifestyle 0.7% 4.8% 2.8% 1.0% 1.4% 0.5% 2.9% 4.8% 8.7% 11.9% 11.3% 11.1% 9.9% 9.7% 13.2% 10.7% 10.9% 9.4% 9.4% 7.8% 4.5% (1.1%) (19.8%) (17.1%) (3.2%) (1.3%) 0.4%
96.8% Clorox 1.8% 5.1% (1.3%) (4.3%) 0.2% 1.0% 3.6% 2.7% 1.6% 6.1% 4.1% 7.0% 5.8% 4% 9% 8% 10.9% 6.5% 7.3% 6.3% 2.6% (3.9%) (20.2%) (14.8%) (2.1%) (2.0%) (2.4%)
6 February 2024
22
EXHIBIT 29: CLX Categories- TDP Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
9.2% BLEACH 18% 18% 16% 14% 15% 11% 9% 8% 11% 4% 2% 3% 3% 2% 2.8% 0.2% (1.1%) (0.8%) 0.8% (0.2%) (0.4%) (9.1%) (31.5%) (24.5%) (20.6%) (18.3%) (18.4%)
1.5% MULTI PURPOSE CLEANERS REGULAR 42% 34% 37% 26% 16% 13% 15% 15% 17% 9% (46%) (73%) (73%) (25%) (4.0%) 2% 5% 4% 5% 1% 1% (3%) (28%) 60% 275% 287% 37%
###### 113% 96% 76% 44% 36% 36% 30% 25% 22% 19% 19% 17% 12% 11.8% 6.4% 1.1% (1.6%) (1.2%) (2.2%) (3.5%) (7.2%) (24.6%) (20.3%) (7.6%) (4.0%) (3.7%)
7.4% BATHROOM CLEANERS 39.0% 34% 34% 30% 28% 28% 27% 20% 21% 24% 22% 20% 19% 20% 19% 15.7% 11.4% 9.3% 10.1% 10.7% 10.8% 1.4% (25.5%) (29.7%) (11.0%) (6.4%) (10.6%)
1.3% DRAIN AND DISPOSAL CLEANERS 17.7% 24.2% 22.3% 12% 10% 13% 12% 18% 21% 19% 11% 3% 2% 5% 7% (3%) (7%) (11.2%) (12%) (11%) (12%) (16%) (41%) (43%) (28%) (20%) (18%)
2.0% IN WASH TREATMENTS 44.4% 29% 14% 11% 6% 4% (1%) (1%) (1%) (3%) (1%) 3% (4%) (9%) (4.7%) 4.6% 2.4% 4.6% (1.2%) (1.3%) (4.8%) (10.7%) (35.6%) (30.2%) (1.9%) 4.6% 4.8%
0.6% CLEANING IMPLEMENTS (14.5%) (14.5%) (9%) (9%) (9%) (7%) (7%) (9%) (9%) (8%) (7%) (4%) (4%) 3% 2% (3.7%) (3.6%) (4.2%) (4.5%) (4.6%) (4.5%) (7.8%) (29.1%) (26.8%) (16.9%) (6.9%) (5.6%)
0.5% FLOOR CARE 20.1% 3% (2%) (8%) (11%) (4%) (1%) (5%) (11%) (15%) (17%) (11%) (8%) (6%) 3% (1%) (2%) 9% 1% (10%) (9%) (13%) (36%) (34%) (25%) (18%) (19%)
0.2% CARPET AND UPHOLSTERY CLEANERS 47.5% 66.4% 73% 77% 90% 86% 88% 89% 84% 91% 87% 79% 71% 26% 8% (12%) 1.1% (0.9%) 8.4% 10.1% 12.7% 8.1% (30%) (21%) (2%) 6% 3%
36.2% Cleaning 49.4% 44% 41% 33% 24% 22% 21% 18% 17% 15% 9% 7% 6% 7% 8.8% 5.5% 2.6% 1.3% 1.4% 0.6% (0.1%) (6.0%) (28.3%) (23.5%) (7.9%) (3.2%) (6.8%)
14.9% TRASH BAGS 3.9% 2.7% (2%) (8%) (5.2%) (3.2%) (4.7%) (2.9%) (2.1%) (2.2%) (1.9%) 0.5% 1.6% 0.4% 3.2% 7.1% 11.1% 6.9% 4.3% 5.4% 3.3% (4.2%) (28.2%) (23.8%) (15.1%) (12.0%) (8.3%)
9.2% CHARCOAL (10.9%) (3.4%) (12.6%) (11.7%) (3%) 0% 7% 8% 11% 4.2% 5.6% 0.8% (3.9%) 0.9% (7.0%) (13%) (4%) (10.0%) (5.2%) (5.8%) (4.2%) (5.5%) (12.2%) (15.7%) (8.3%) (4.9%) (4.7%)
9.1% CAT LITTER (2.0%) 1.7% 0.5% 0.1% 1.6% 1.6% 1.2% 2.2% 0.0% 0.3% (0.6%) (0.2%) (0.0%) 0% (4.1%) (6.9%) (6.0%) (5.7%) (6.9%) (6.4%) (7.4%) (12.2%) (27.9%) (23.9%) (17.3%) (11.4%) (9.3%)
1.6% PLASTIC WRAP 2.9% (1.2%) (1.2%) (2%) (0.3%) (0.9%) (2%) (3%) (0.2%) (0.1%) (0.3%) 1.4% 0.1% (2.8%) (4.5%) (3.1%) (2.8%) (3.1%) (3.1%) (3.0%) (1.5%) (6.1%) (25.4%) (27.0%) (10.5%) (5.0%) (2.5%)
0.6% FOOD BAGS (8.9%) (14.0%) (16.8%) (12.7%) (1.2%) (11%) (12%) (17.1%) (18%) (17%) (19%) (20%) (23.9%) (23.9%) (16.5%) (15.8%) (15.9%) (21.8%) (26.6%) (29.7%) (31.0%) (31.6%) (33.7%) (35.5%) (37.0%) (36.3%) (35.3%)
0.7% DIGESTIVE SUPPLEMENT 1.1% 3% (3%) (4%) (7%) (14%) (24%) (25%) (25.0%) (25.7%) (21.9%) (22.0%) (23.9%) (25.2%) (24.8%) (24.0%) (27.1%) (27.6%) (20.9%) (14.9%) (18.4%) (18.8%) (16.8%) (22.0%) (24.0%) (18.8%) (23.4%)
0.9% FIRE STARTERS (6.0%) (1.3%) (9.9%) (10%) (4%) 5% 15% 5% 5.5% (1.7%) (5.1%) (8.7%) (10.5%) (5.1%) (2.4%) (10.2%) (1.4%) (2.3%) (0.1%) (0.5%) (0.3%) (3.0%) (9.1%) (8.1%) (4.8%) (4.4%) (4.7%)
0.6% BEAUTY SUPPLEMENT 0.8% 5.2% 5.7% 7.1% 6.1% (4.5%) (7.7%) (11.7%) (16.2%) (9.8%) 2.3% (0.3%) 1.3% 3.8% 1.4% (2.4%) (1.4%) (0.4%) 8.6% 12.5% 17.5% 25.6% 15.6% 1.8% 4.8% 4.9% 1.2%
0.3% MOOD SUPPLEMENT 6% 13% 10% 22% 18% (14%) (25%) (20%) (9%) (21%) (15%) (15%) (10%) (4%) (8%) (12%) (16%) (16%) 5% 12% 16% 25% 12% (6%) (10%) (15%) (13%)
37.9% Household (0.3%) 0.7% (3.5%) (5.9%) (2.4%) (2.5%) (3%) (2.7%) (2.2%) (3.2%) (2.7%) (2.2%) (2.5%) (2.7%) (3.0%) (3.0%) (0.2%) (2.9%) (2.7%) (2.0%) (2.7%) (7.3%) (23.9%) (22.4%) (15.1%) (11.3%) (9.2%)
10.9% RANCH (4.2%) (4.0%) (4%) (2%) 3% 5% 4% 5% 7% 8% 4.8% 3.0% 2.2% (2%) (0.1%) 1.4% 4.1% 1.0% 0.7% 2.0% 1.4% (2.4%) (26.0%) (28.0%) (5.4%) (2.1%) 3.1%
2.9% LIP BALM 2.7% 2% (0.7%) 3.2% (1.1%) (8.5%) (10.0%) (11.9%) (10.3%) (9.5%) (13.1%) (14.2%) (12.6%) (16.8%) (7.8%) (7.1%) (8.1%) (7.3%) (1.1%) (4.1%) (5.0%) (6.6%) (20.8%) (18.0%) (1.3%) 3.5% 7.2%
2.5% SALAD DRESSING MIX 5.8% 6.3% 4.0% 2% 0% 0% 1% (0%) (0.2%) 0.7% 0.3% 1.4% 1.3% 0.7% (1.2%) (3.3%) (4.0%) (5.6%) (3.8%) (2.1%) (2.1%) (2.2%) (22.5%) (35.8%) (7.1%) (3.6%) (3.8%)
2.1% WATER FILTRATION ACCESSORIES 12.7% 19.2% 11% 11% 24% 20% 18% 15.1% 13.6% 13.5% 11.3% 13.2% 14.2% 14% 8.0% 3.2% 1.5% (12.9%) (12.9%) (13.4%) (15.3%) (18.6%) (31.1%) (31.1%) (20.8%) (15.9%) (17.1%)
1.1% BEVERAGE CONTAINER UNITS (7.0%) (4.7%) (10%) (12%) (5%) (10%) (20%) (28%) (22.9%) (14.6%) (17.7%) (20.6%) (22.0%) (21%) (14.4%) (4.4%) (3.4%) (0.2%) 13.4% 25.9% 33.5% 31.3% (0.6%) 15.6% 25.4% 27.9% 31.8%
0.5% LIP COSMETICS (26%) (14%) (23%) (23%) (34%) (46%) (44%) (37%) (28%) (21%) (23%) (3%) 0% 23% 22.2% 29% 30% 48.1% 55.3% 35.0% 12.3% (3.8%) (36.4%) (40.8%) (31.0%) (24.6%) (24.8%)
0.9% DIPS/SPREADS MIX 0.1% 1.7% 7.3% 2% 2% 3% (1%) (1%) (2%) (2%) (1%) (0%) (0%) 0% (2%) (1.5%) (0.2%) (1.9%) (1.0%) (0.8%) (0.6%) (0.1%) (17.0%) (37.2%) (16.1%) (19.9%) (15.0%)
0.2% REMAINING TYPE SALAD DRESSING (19%) (19%) (17%) (21%) (29%) (31%) (27%) 3% 101% 10.2% (18.0%) (23%) (23%) (19%) (17%) (21.8%) (13.9%) (0.9%) 7% 7% 12% 2% (28%) (40%) (22%) (28%) (29%)
0.7% FACIAL CLEANSER (11.0%) (1%) (5.5%) (6.8%) (8.2%) (9%) (13%) (12%) (6%) (7%) (11%) (14%) (9%) (17%) (14.0%) (15.5%) (16.2%) (18.6%) (16.5%) (19%) (22%) (27%) (42%) (43%) (27%) (24%) (22%)
0.2% BARBECUE & WING SAUCE (48.7%) (52.6%) (48.2%) (24.7%) (15%) (11%) (4%) (6%) (8%) (8.7%) (12%) (11%) (7%) 35% 41% 31% 3% (1%) 1% (14%) (13%) (23%) (62%) (52%) (19%) (9%) (5%)
0.3% ASIAN SAUCE (4%) (8%) (4%) (1%) 1% (9%) (35%) (47%) (36%) (24.4%) (8.9%) (8.2%) (4.6%) (4%) (2%) (4%) (8.0%) (8.9%) 2.8% 38.4% 60.3% 27.5% (39.7%) (49.6%) (17.2%) (4.1%) (3.9%)
0.3% FACIAL MOISTURIZER 11.0% 14.0% 12.4% 22.1% 12.9% 9% 8% 4.9% 13% 10% 9% 5% 5% 10% 3% (9%) (14.8%) (11.0%) (12.2%) (11.8%) (12.6%) (13.5%) (40.7%) (48.7%) (32.2%) (25.3%) (34.1%)
22.6% Lifestyle (4.0%) (2%) (4.0%) (2%) (2%) (5%) (7%) (6%) (3%) (2%) (5.2%) (5.4%) (4%) (4%) (1.9%) (2.3%) (2.6%) (3.7%) (0.8%) (1.3%) (2.5%) (6.3%) (27.4%) (29.9%) (10.5%) (6.8%) (4.7%)
96.8% Clorox 10% 11% 8% 7% 6% 4% 3% 2% 2% 2% (1%) (2%) (2%) (2%) (0.4%) (1.2%) (2%) (3%) (2%) (2%) (3%) (7%) (27%) (26%) (12%) (8%) (8%)
EXHIBIT 30: KMB Categories- Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE 22.4% 21.4% 21.7% 22.2% 22.4% 22.1% 21.9% 21.9% 22.1% 22.1% 21.9% 21.4% 21.5% 21.8% 21.4% 20.7% 20.9% 21.0% 20.9% 20.7% 21.0% 20.9% 21.2% 21.0% 20.7% 20.7% 20.6%
8.4% FACIAL TISSUE 40.3% 40.5% 39.0% 37.4% 38.2% 39.1% 40.2% 43.1% 40.6% 39.6% 39.8% 39.2% 38.4% 36.0% 35.5% 33.6% 34.8% 36.8% 37.0% 36.6% 38.8% 38.7% 37.4% 37.1% 37.4% 38.2% 39.3%
9.1% PAPER TOWELS 9.5% 9.6% 9.6% 10.0% 9.7% 9.7% 9.5% 9.7% 9.7% 9.9% 9.7% 9.9% 9.9% 10.0% 10.3% 10.1% 10.2% 10.4% 10.2% 10.5% 10.3% 10.3% 10.5% 10.1% 10.2% 10.0% 9.7%
47.4% Consumer Tissue 19.7% 19.0% 19.1% 19.3% 19.4% 19.1% 18.9% 19.4% 19.3% 19.3% 19.4% 19.3% 19.3% 19.1% 19.0% 18.3% 18.4% 18.7% 18.3% 18.1% 18.7% 18.6% 18.8% 18.6% 18.6% 18.8% 18.8%
10.1% TRAINING PANTS 54.0% 54.0% 54.5% 54.3% 54.6% 56.1% 55.1% 54.7% 54.2% 54.0% 55.0% 55.3% 54.7% 54.7% 53.9% 54.9% 54.6% 54.6% 53.9% 53.7% 52.7% 52.8% 53.2% 53.4% 54.1% 54.7% 53.9%
6.8% BABY WIPE 31.7% 30.8% 29.9% 29.2% 30.0% 29.7% 28.8% 28.4% 28.1% 28.0% 28.5% 28.6% 27.2% 27.2% 28.2% 27.7% 27.3% 28.2% 27.9% 27.3% 27.8% 27.3% 28.1% 27.9% 28.1% 27.1% 27.0%
6.4% PAD 51.0% 51.8% 51.5% 52.3% 53.6% 54.0% 53.0% 52.4% 52.0% 51.5% 51.5% 51.4% 52.0% 52.1% 51.8% 51.8% 51.5% 51.1% 51.3% 50.1% 49.3% 49.2% 49.5% 49.1% 48.9% 49.0% 49.0%
6.1% UNDERWEAR 46.1% 45.3% 45.4% 46.0% 45.9% 46.3% 46.1% 45.9% 45.7% 45.6% 45.5% 45.8% 45.9% 44.7% 45.0% 44.8% 44.4% 44.1% 44.0% 43.7% 43.5% 43.4% 43.5% 43.4% 43.9% 44.4% 44.0%
1.8% TAMPON 10.7% 11.5% 12.3% 12.6% 12.4% 12.2% 13.3% 12.9% 13.3% 12.9% 12.2% 12.0% 12.0% 11.7% 11.6% 11.4% 11.4% 11.4% 11.7% 11.7% 11.4% 11.3% 11.5% 11.5% 11.5% 11.5% 11.2%
2.2% SANITARY PAD 11.7% 11.4% 12.2% 11.7% 11.4% 11.3% 11.7% 11.1% 11.2% 11.0% 10.9% 10.9% 10.8% 11.0% 10.7% 10.3% 10.0% 10.6% 10.9% 11.0% 10.5% 10.9% 10.5% 10.2% 10.1% 10.0% 10.1%
0.4% BRIEF 50.5% 51.2% 51.8% 48.9% 46.4% 43.6% 42.8% 43.2% 40.3% 40.0% 39.2% 39.3% 38.5% 37.6% 38.6% 40.8% 39.2% 40.2% 39.0% 37.8% 38.8% 38.2% 39.6% 38.6% 37.1% 38.7% 35.8%
0.8% LINERS 14.6% 13.8% 14.5% 14.3% 13.9% 14.0% 14.4% 14.0% 13.9% 13.9% 13.5% 13.7% 13.8% 14.3% 13.9% 13.6% 13.6% 13.7% 13.9% 14.2% 13.3% 14.0% 13.3% 13.2% 13.1% 13.0% 13.3%
1.4% PANTYLINER 72.2% 72.3% 71.3% 71.7% 72.1% 72.1% 71.3% 71.0% 69.0% 71.7% 75.3% 75.9% 74.1% 74.2% 74.7% 75.3% 74.3% 73.0% 73.8% 70.2% 69.6% 68.9% 69.3% 69.1% 68.4% 67.4% 67.4%
51.4% Personal Care 31.2% 31.2% 31.4% 31.4% 31.5% 31.1% 30.7% 30.3% 30.2% 30.1% 30.3% 30.6% 30.2% 30.2% 30.3% 30.4% 30.3% 30.2% 30.1% 29.7% 29.4% 29.3% 29.9% 29.8% 29.9% 29.8% 29.4%
98.9% Kimberly-Clark 24.2% 24.0% 24.1% 24.4% 24.4% 24.1% 23.7% 23.8% 23.7% 23.7% 23.8% 23.8% 23.6% 23.5% 23.6% 23.2% 23.3% 23.4% 23.1% 22.8% 23.0% 22.9% 23.3% 23.1% 23.1% 23.1% 22.9%
6 February 2024
23
EXHIBIT 31: KMB Categories- Change in Market Share (bps)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE 33 (88) (51) (23) 10 8 (34) 10 10 (13) (23) (131) (87) (52) (7) (97) (131) (135) (119) (119) (86) (122) (91) (96) (76) (85) (120)
8.4% FACIAL TISSUE (243) (135) (398) (488) (235) (51) 18 42 (46) 65 (2) (71) (149) (429) (500) (541) (254) (134) (202) (363) (428) (184) (227) (270) (176) (23) 325
9.1% PAPER TOWELS 26 92 98 124 64 51 40 62 63 92 43 31 35 46 77 48 22 75 44 93 67 56 67 34 29 11 (26)
47.4% Consumer Tissue 44 (9) (2) 17 37 48 22 48 36 50 27 (42) (21) (53) (2) (79) (93) (66) (76) (72) (67) (63) (53) (78) (66) (57) (34)
15.3% DISPOSABLE DIAPERS (154) (155) (138) 209 518 90 (100) (183) (203) (211) (135) (121) (144) (106) (85) (104) (130) (172) (122) (115) (33) (34) 64 54 (5) 5 (80)
10.1% TRAINING PANTS (121) (30) 96 190 428 184 8 (123) (120) (152) (61) (22) (14) 72 (8) 43 27 1 (219) (140) (200) (137) (73) (165) (118) 5 (85)
6.8% BABY WIPE 119 40 (93) (136) (95) (94) (160) (299) (258) (293) (220) (235) (399) (447) (267) (224) (191) (178) (177) (148) (59) (80) 6 (56) (52) (12) (21)
6.4% PAD (152) 9 11 94 142 192 71 (67) (83) (10) (20) 1 23 113 1 26 (83) (248) (272) (287) (307) (284) (205) (233) (252) (303) (308)
6.1% UNDERWEAR 225 47 33 182 170 152 173 96 38 75 58 88 (0) (146) (27) (52) (160) (173) (232) (237) (234) (233) (214) (204) (184) (153) (63)
1.8% TAMPON (454) (341) (161) (21) 55 62 205 199 242 181 98 98 112 108 11 (90) (115) (106) (49) (156) (153) (197) (143) (67) (58) (44) (53)
2.2% SANITARY PAD (102) (118) (2) 1 (26) (25) 12 (37) (11) 1 (40) (23) (21) (73) (72) (190) (174) (86) (36) (63) (54) (38) (53) (65) (85) (84) (91)
0.4% BRIEF 1 240 39 (113) (240) (488) (739) (959) (1,032) (1,099) (969) (1,178) (1,241) (1,298) (1,265) (1,104) (970) (628) (464) (505) (444) (215) (43) (67) (215) 22 (176)
0.8% LINERS (146) (137) (59) (89) (71) (48) 43 7 (28) (9) (26) (16) 21 (36) 7 (85) (70) (16) (11) (23) (61) 6 (57) (31) (63) (79) (100)
1.4% PANTYLINER 638 550 616 528 457 460 318 196 (56) 198 518 689 405 207 238 409 260 90 173 (110) (143) (16) (238) (611) (749) (665) (680)
51.4% Personal Care (89) (80) (46) 105 245 33 (49) (121) (117) (127) (78) (58) (94) (100) (87) (103) (118) (137) (95) (103) (85) (88) (20) (48) (69) (40) (81)
98.9% Kimberly-Clark (11) (30) (21) 74 128 43 (8) (7) (9) 5 13 (60) (66) (64) (40) (92) (116) (100) (94) (92) (78) (79) (37) (68) (62) (50) (60)
EXHIBIT 32: KMB Categories- Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE 17% 13% 8% (2%) (0.7%) 1.3% (4.1%) (7.7%) (6.4%) (1.8%) (1.3%) 3% 2.5% 3% 2% (1%) 3% 1% (3%) (1.2%) 1.4% (0.1%) (4.7%) (2.5%) (0.1%) (0.3%) (0.9%)
8.4% FACIAL TISSUE 6.3% 6% (5%) (6.1%) 2.0% 9% 8.2% 0.9% (5%) 0.7% 0.2% 10.9% 9.9% (15%) (3.4%) (17%) (11%) (8.1%) (12.1%) (18.6%) (15.5%) (3.3%) (9.9%) (13.3%) (15.0%) (10.0%) 16.3%
9.1% PAPER TOWELS 3.2% 15.9% 15.9% 11.5% 8.2% 10.9% 6.0% 4.3% 3.6% 3.6% (5.1%) 7.7% 7.1% 5.5% 11% 8% 7% 10% 3% 10% 5% 7% 8% 3% 1% (0%) (3%)
47.4% Consumer Tissue 12.5% 12.1% 6.5% (0.7%) 1.3% 4.4% (0.3%) (3.9%) (4.4%) (0.5%) (1.7%) 5.5% 4.8% (0%) 2% (2%) 1% 1% (3%) (2.2%) (1%) 0.6% (3.4%) (3.6%) (3.0%) (2.3%) 1.7%
15.3% DISPOSABLE DIAPERS (8.6%) (1.3%) (6.1%) 4.5% 21% (2%) (9%) (12%) (11.4%) (10.5%) (7.5%) (4.3%) (6.8%) 1.3% (2.8%) (4.4%) (5%) (5.1%) (2.4%) (1.7%) 1.9% 1.8% 6.8% 2.8% 3.0% (0.4%) (5.3%)
10.1% TRAINING PANTS (9.3%) (2.6%) (5.6%) (1.1%) 7% (1%) (7.4%) (7.2%) (5.9%) (6.7%) (3.3%) (0.9%) (3.6%) 5.6% 0.9% 1.9% 2% 0.3% (4.5%) (1.1%) (2.5%) 0.9% 2.6% (4.3%) (2.3%) 2.5% (4.2%)
6.8% BABY WIPE 1.7% 8.5% (1.3%) (3.9%) 0.6% (0.4%) (3.9%) (7.9%) (6.8%) (4.6%) (6.3%) (4.4%) (12.3%) (10.2%) (4.2%) (7.3%) (6%) (2.7%) (3.3%) (4.9%) 1.0% (0.9%) 1.3% (0.6%) 5.2% 2.9% 1.2%
6.4% PAD (1.5%) 5.6% 1.1% 0.6% 3% 5% (5%) (7.5%) (6.0%) (2.5%) (1.4%) 2.3% 5.9% 4.4% 4.6% 5% 1% (4.3%) (6.3%) (4.6%) (5.9%) (6.1%) (4.2%) (7.9%) (8.2%) (8.2%) (8.1%)
6.1% UNDERWEAR 6.3% 1.6% (1.2%) (3.3%) (1.2%) (2%) (4%) (5.1%) (4.6%) (3.7%) (3.1%) 1.3% 0.5% (3.3%) 2.1% 0.2% (1%) (3.4%) (4.6%) (3.3%) (4.1%) (5.0%) (3.7%) (4.5%) (2.9%) (0.8%) 1.4%
1.8% TAMPON (35.8%) (24.9%) (17.3%) (6.0%) 4% 26% 38% 23% 25% 20% 10% 11% 11% 10% 3% (6%) (11%) (9%) (21%) (25%) (16%) (18%) (15%) (11%) (9%) (6%) (7%)
2.2% SANITARY PAD (7.0%) (3.7%) 2.9% 1.5% 2.1% 8% 9% (1%) (0%) 4% (1.1%) 2.0% 3.1% (3.0%) (0.2%) (11%) (10%) (3%) (4.8%) (7.0%) (3.0%) (0.6%) (3.2%) (5.1%) (6.4%) (6.5%) (6.3%)
0.4% BRIEF (11%) (1.8%) (10%) (19.9%) (20%) (23%) (32%) (34%) (35%) (32%) (29%) (27%) (29%) (29%) (28%) (25%) (20%) (14.6%) (10.4%) (3.2%) (5.6%) (3.6%) (2.9%) (6.8%) (9.9%) (8.7%) (13.0%)
0.8% LINERS (6.4%) (1.2%) 2.1% (1.8%) 3% 5% 10% 3% 0% 4% 3% 3.7% 8.5% 2% 7% (3%) (3%) 0.2% (2.8%) (4.9%) (6%) (0.8%) (5.8%) (7.6%) (9.3%) (10.0%) (12.6%)
1.4% PANTYLINER 6.6% 14.0% 9.1% 8.9% 10% 13.1% 6.5% (1.3%) (3.5%) (2.9%) 3.9% 11.6% 13.9% 1.6% 5.1% 3% 2% 0.9% (4.5%) (7.7%) (5.1%) (3.8%) (1.8%) (8.1%) (12.6%) (11.0%) (15.0%)
51.4% Personal Care (5.8%) (0.0%) (3.6%) 0.1% 8% 1% (4%) (7.2%) (6.4%) (5.5%) (4.2%) (1.2%) (3.1%) 0.2% (0.4%) (2.3%) (3%) (3.4%) (4.7%) (4.1%) (2.1%) (1.6%) 0.9% (2.7%) (1.4%) (1.4%) (4.4%)
98.9% Kimberly-Clark 3.0% 5.7% 1.0% (0%) 4.6% 2.4% (2.3%) (5.6%) (5.4%) (3%) (3%) 2% 1% 0% 1% (2%) (1%) (1%) (4.0%) (3.2%) (1.7%) (0.6%) (1.2%) (3.1%) (2.2%) (1.8%) (1.4%)
6 February 2024
24
EXHIBIT 33: KMB Categories- Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE (5.4%) (3.2%) 3.1% 1.3% 10.8% 12.2% 12.3% 8.8% 5.3% (2.6%) (6.1%) 2.4% 7.8% 2.0% 7.8% 3.7% 1.8% (0.3%) 4.2% 3.9% 2.6% 3.3% 4.7% 1.8% (0.9%) (0.7%) (0.2%)
8.4% FACIAL TISSUE 9.5% 3.9% 10.8% 8.1% 9.0% 6.0% 5.5% 4.3% 9.2% 9.1% 9.5% 7.8% 6.1% 7.0% 6.0% 15.5% 12.3% 9.7% 10.0% 11.4% 10.2% 5.8% 7.8% 6.6% 6.7% 7.7% 3.3%
9.1% PAPER TOWELS 4.5% 3.0% 2.2% 1.3% 3.5% 0.8% 1.8% 0.2% 1.5% 2.3% 4.1% 4.3% 5.2% 3.4% 3.5% 3.3% 5.2% 5.3% 8.8% 8.0% 9.2% 6.5% 4.5% 5.5% 5.4% 4.6% 5.1%
47.4% Consumer Tissue (1.1%) (0.9%) 4.2% 2.4% 9.2% 8.9% 9.1% 6.3% 5.3% 0.1% (1.8%) 3.8% 7.0% 3.1% 6.7% 5.4% 4.1% 2.4% 6.0% 5.8% 5.2% 4.4% 5.2% 3.3% 1.6% 1.8% 1.4%
15.3% DISPOSABLE DIAPERS 13.2% 14.1% 14.6% 13.8% 12.3% 14.2% 11.4% 8.7% 8.2% 8.6% 6.3% 6.0% 7.2% 5.7% 5.4% 5.2% 4.7% 2.8% 2.5% 2.6% 1.7% 0.8% (0.1%) 1.3% 0.6% 1.1% 1.4%
10.1% TRAINING PANTS 13.4% 14.0% 14.7% 13.6% 10.5% 11.1% 10.2% 6.5% 6.8% 7.8% 6.0% 5.4% 7.2% 2.5% 5.1% 4.1% 2.6% 2.6% 3.1% 2.3% 3.3% 0.0% (1.0%) 1.7% 1.8% (1.3%) 2.6%
6.8% BABY WIPE 6.8% 7.2% 8.6% 8.0% 8.6% 8.3% 6.3% 3.7% 2.9% 2.4% 5.0% 5.9% 8.6% 9.3% 7.5% 9.3% 9.9% 5.7% 6.7% 9.7% 7.1% 8.2% 8.9% 5.9% 1.2% 2.5% 2.5%
6.4% PAD 11.1% 12.6% 15.1% 14.5% 14.6% 14.3% 14.4% 11.9% 10.1% 10.6% 10.1% 9.0% 5.6% 4.1% 4.0% 2.8% 4.4% 7.3% 7.1% 9.1% 10.8% 11.9% 11.8% 11.4% 11.7% 12.5% 11.6%
6.1% UNDERWEAR 9.7% 12.2% 14.1% 16.0% 15.1% 15.5% 14.7% 12.8% 11.7% 12.6% 12.6% 11.7% 10.4% 8.4% 7.4% 7.9% 7.6% 9.0% 8.9% 8.7% 9.4% 9.3% 8.5% 7.8% 6.2% 5.6% 5.2%
1.8% TAMPON 13.5% 12.7% 13.9% 10.7% 7.0% 3.5% 1.0% 3.7% 3.8% 4.9% 3.9% 3.3% 3.3% 3.7% 3.9% 3.0% 4.1% 3.8% 6.7% 8.4% 5.1% 6.3% 4.8% 5.5% 5.0% 3.8% 4.2%
2.2% SANITARY PAD 7.1% 5.2% 4.8% 5.4% 3.9% 3.3% 1.6% 5.1% 5.9% 5.3% 4.4% 4.5% 3.9% 4.0% 3.9% 3.0% 1.3% 2.8% 2.3% 5.1% 1.4% 1.9% 1.4% 0.9% 0.7% 0.7% 0.4%
0.4% BRIEF 5.0% 7.1% 6.3% 8.5% 7.5% 5.8% 7.6% 7.1% 5.4% 6.4% 6.7% 5.9% 5.0% 3.7% 2.2% 5.0% 5.7% 6.8% 8.8% 7.4% 7.8% 8.9% 9.2% 9.0% 9.1% 8.6% 7.4%
0.8% LINERS 3.5% 3.5% 3.1% 3.4% 3.4% 3.9% 2.0% 4.2% 4.4% 3.9% 3.3% 3.1% 3.3% 2.6% 3.0% 3.5% 5.0% 4.6% 5.6% 7.5% 5.9% 6.9% 5.7% 6.4% 7.5% 6.4% 6.4%
1.4% PANTYLINER 9.2% 11.4% 14.6% 14.2% 13.4% 12.9% 9.9% 10.4% 9.2% 10.0% 8.1% 6.4% 2.5% 3.4% 3.1% 3.3% 4.7% 4.6% 6.0% 9.4% 10.5% 9.8% 7.7% 7.0% 8.5% 9.8% 9.4%
51.4% Personal Care 11.0% 11.9% 13.0% 12.6% 11.3% 11.6% 9.9% 8.0% 7.4% 7.9% 7.1% 6.7% 7.0% 5.3% 5.4% 5.3% 5.1% 4.5% 4.8% 5.5% 5.1% 4.5% 3.8% 4.3% 3.4% 3.1% 3.8%
98.9% Kimberly-Clark 4.6% 5.5% 8.7% 7.7% 10.3% 10.4% 9.5% 7.1% 6.4% 4.0% 2.6% 5.3% 7.0% 4.2% 6.0% 5.3% 4.6% 3.5% 5.4% 5.6% 5.1% 4.4% 4.4% 3.8% 2.5% 2.5% 2.6%
EXHIBIT 34: KMB Categories- Sales Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE 11% 9% 11% (0.9%) 10.0% 13.7% 7.6% 0.5% (1.5%) (4.4%) (7.3%) 5.8% 10.5% 5.2% 9.6% 2.4% 4.5% 1.0% 1.6% 2.6% 4.1% 3.1% (0.2%) (0.7%) (1.0%) (1.0%) (1.1%)
8.4% FACIAL TISSUE 16% 11% 5% 1.5% 11.2% 15.7% 14.2% 5.2% 4.1% 10.0% 9.7% 19.7% 16.6% (9.0%) 2.4% (3.9%) 0.0% 0.8% (3.3%) (9.3%) (6.8%) 2.4% (2.9%) (7.6%) (9.3%) (3.1%) 20.2%
9.1% PAPER TOWELS 8% 19% 18% 13.0% 12.0% 11.8% 7.9% 4.5% 5.2% 5.9% (1.2%) 12.3% 12.6% 9.1% 14.6% 11.6% 13.0% 15.6% 12.2% 18.4% 14.8% 13.8% 12.6% 8.7% 6.3% 4.3% 1.5%
47.4% Consumer Tissue 11.3% 11.2% 11% 1.7% 10.6% 13.7% 8.7% 2.1% 0.7% (0.4%) (3.5%) 9.5% 12.1% 2.9% 9.1% 2.8% 5.2% 3.5% 2.7% 3.5% 3.8% 4.9% 1.6% (0.4%) (1.4%) (0.5%) 3.2%
15.3% DISPOSABLE DIAPERS 3.5% 12.6% 7.5% 19.0% 35.6% 11.6% 1.5% (3.8%) (4.2%) (2.9%) (1.6%) 1.5% (0.1%) 7.1% 2.4% 0.5% (0.5%) (2.5%) 0.1% 0.9% 3.7% 2.7% 6.7% 4.1% 3.6% 0.8% (4.0%)
10.1% TRAINING PANTS 2.8% 11.0% 8.3% 12.4% 18.6% 9.5% 2.1% (1.2%) 0.5% 0.6% 2.5% 4.5% 3.4% 8.2% 6.1% 6.1% 4.5% 2.9% (1.5%) 1.1% 0.8% 0.9% 1.5% (2.6%) (0.5%) 1.1% (1.7%)
6.8% BABY WIPE 9% 16% 7% 3.8% 9.3% 7.8% 2.1% (4.5%) (4.1%) (2.3%) (1.7%) 1.2% (4.8%) (1.9%) 3.0% 1.3% 3.4% 2.8% 3.2% 4.3% 8.1% 7.2% 10.3% 5.3% 6.5% 5.4% 3.7%
6.4% PAD 9.4% 18.9% 16.4% 15.2% 18.3% 19.6% 9.1% 3.5% 3.5% 7.9% 8.5% 11.5% 11.8% 8.7% 8.8% 8.0% 5.7% 2.7% 0.4% 4.0% 4.2% 5.0% 7.1% 2.6% 2.5% 3.3% 2.5%
6.1% UNDERWEAR 16.6% 14.0% 12.7% 12.1% 13.7% 12.8% 9.7% 7.1% 6.5% 8.4% 9.0% 13.1% 10.9% 4.8% 9.7% 8.1% 6.3% 5.3% 3.9% 5.2% 4.9% 3.8% 4.6% 2.9% 3.1% 4.8% 6.7%
1.8% TAMPON (27.1%) (15.3%) (5.8%) 4.1% 11.1% 30.2% 39.0% 27.3% 29.9% 26.2% 14.6% 14.2% 14.4% 14.4% 7.2% (3.2%) (7.7%) (5.5%) (15.9%) (19.1%) (11.2%) (12.3%) (11.0%) (6.4%) (4.5%) (2.5%) (3.2%)
2.2% SANITARY PAD (0.5%) 1.2% 7.8% 6.9% 6.0% 11.2% 10.6% 3.6% 5.8% 9.0% 3.3% 6.6% 7.2% 0.8% 3.7% (8.2%) (9.0%) (0.8%) (2.6%) (2.3%) (1.6%) 1.3% (1.8%) (4.2%) (5.7%) (5.8%) (5.9%)
0.4% BRIEF (6.7%) 5.1% (4.3%) (13.0%) (13.7%) (18.2%) (26.9%) (29.4%) (31.0%) (28.0%) (24.7%) (22.8%) (25.3%) (26.6%) (26.1%) (21.3%) (15.9%) (8.8%) (2.4%) 4.0% 1.7% 5.0% 6.0% 1.6% (1.7%) (0.9%) (6.5%)
0.8% LINERS (3.2%) 2.2% 5.2% 1.5% 6.4% 9.3% 12.1% 7.2% 4.5% 8.5% 6.5% 6.9% 12.1% 5.1% 10.2% 0.8% 1.7% 4.8% 2.7% 2.3% 0.0% 6.1% (0.5%) (1.7%) (2.5%) (4.3%) (7.0%)
1.4% PANTYLINER 16.5% 27.0% 25.0% 24.4% 24.4% 27.7% 17.0% 9.0% 5.3% 6.7% 12.3% 18.8% 16.8% 5.0% 8.4% 6.1% 6.5% 5.5% 1.1% 1.0% 4.9% 5.7% 5.8% (1.7%) (5.1%) (2.3%) (7.0%)
51.4% Personal Care 4.6% 11.9% 8.9% 12.6% 19.9% 12.4% 5.5% 0.2% 0.5% 2.0% 2.6% 5.4% 3.7% 5.5% 5.0% 2.8% 1.9% 1.0% (0.1%) 1.2% 2.9% 2.8% 4.7% 1.5% 1.9% 1.6% (0.7%)
98.9% Kimberly-Clark 7.8% 11.6% 9.8% 7.3% 15.4% 13.0% 7.0% 1.1% 0.6% 0.8% (0.4%) 7% 8% 4% 7% 3% 3% 2% 1.2% 2.2% 3.4% 3.8% 3.2% 0.6% 0.2% 0.6% 1.2%
6 February 2024
25
EXHIBIT 35: KMB Categories- TDP Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
30.0% BATH TISSUE 33.8% 27.6% 28.3% 21.0% 8.5% (0.0%) 0.9% (0.3%) 0.6% 3.4% 6.3% 7.2% 6.1% 4.8% (0.7%) (7.6%) (4.5%) (2.6%) 2.5% 4.0% 4.3% 4.4% 4.1% 4.2% 4.3% 4.5% 4.4%
8.4% FACIAL TISSUE 12.9% 7.2% 6.1% 3.0% 2.2% (1.6%) (1.3%) (1.7%) (2.2%) (1.4%) (0.6%) (0.0%) (3.8%) (10.6%) (9.3%) (15.1%) (13.1%) (10.1%) (9.8%) (8.9%) (7.3%) (4.3%) (5.8%) (7.0%) (6.3%) (0.4%) 8.1%
9.1% PAPER TOWELS 30.2% 29.5% 22.1% 14.7% 12.6% 0.6% 3.9% 0.2% 1.0% 2.3% 3.6% 6.4% 6.3% 7.4% 6.0% 13.0% 11.0% 5.8% 3.2% 2.0% 2.3% 2.7% 2.7% 1.7% 1.1% 1.3% (1.2%)
47.4% Consumer Tissue 25.2% 20.4% 19.3% 13.5% 7.0% (0.4%) 0.7% (0.7%) (0.2%) 1.6% 3.4% 4.5% 2.7% (0.0%) (2.3%) (6.4%) (4.5%) (3.5%) (1.4%) (0.6%) 0.0% 1.2% 0.6% 0.0% 0.1% 2.3% 4.5%
15.3% DISPOSABLE DIAPERS 1.8% 3.3% (1.9%) 8.4% 33.6% 13.2% 1.4% (0.7%) (0.3%) (0.5%) 1.9% 1.9% 1.6% 3.0% 1.1% 0.4% (0.0%) (3.3%) (2.4%) (0.2%) 1.2% 1.6% 3.5% 1.9% 1.6% 2.1% (1.7%)
10.1% TRAINING PANTS 5.6% 11.2% 8.7% 9.6% 14.2% (2.9%) (5.4%) (4.4%) (1.5%) (1.3%) (0.0%) 1.0% 0.2% 0.2% (1.0%) (0.9%) (0.8%) (1.9%) 0.3% 4.3% 2.3% 1.0% 1.3% (0.3%) 1.3% 2.2% 1.7%
6.8% BABY WIPE (14.1%) (11.7%) (12.6%) (14.3%) (11.7%) (2.6%) 2.1% 1.6% 3.0% 4.8% 4.6% 4.3% 4.3% 4.8% 3.2% 2.0% 2.8% 2.4% 5.5% 6.4% 6.3% 6.1% 6.5% 5.9% 6.2% 5.6% 2.3%
6.4% PAD (3.9%) 3.3% 2.2% 1.8% 1.5% 0.7% 0.1% (1.6%) (1.5%) (0.7%) 0.2% 0.7% 2.2% 5.9% 1.4% (0.3%) (1.4%) (1.5%) 0.3% 1.7% 1.7% 2.3% 2.6% 1.4% 1.7% 1.3% 0.5%
6.1% UNDERWEAR 10.9% 6.4% 3.5% 4.3% 6.9% 9.5% 8.9% 8.2% 8.4% 9.0% 9.3% 11.2% 11.4% 8.3% 10.7% 9.5% 6.4% 3.0% (1.0%) (1.8%) (2.3%) (3.0%) (2.6%) (3.8%) (3.9%) (3.3%) (3.3%)
1.8% TAMPON (36.2%) (30.2%) (22.6%) (13.5%) 1.4% 7.1% 10.9% 8.3% 12.1% 9.3% 6.6% 8.0% 10.5% 7.8% 2.9% (1.3%) (0.8%) (0.0%) (1.8%) (2.5%) 0.8% (0.9%) (1.0%) 0.6% 1.8% 1.4% 0.7%
2.2% SANITARY PAD 11.0% 10.4% 14.4% 11.4% (0.2%) 0.2% 0.3% (2.8%) (1.4%) 0.2% (1.2%) (0.3%) 0.2% (2.8%) (1.6%) (10.4%) (13.8%) (5.9%) (5.3%) (5.5%) (4.6%) (5.3%) (6.2%) (7.6%) (8.1%) (7.9%) (8.4%)
0.4% BRIEF (13.6%) (6.0%) (14.8%) (23.5%) (22.4%) (25.3%) (30.8%) (34.4%) (33.8%) (32.3%) (28.5%) (27.9%) (28.6%) (29.7%) (29.9%) (25.7%) (19.0%) (15.1%) (3.3%) 1.0% 0.9% (0.3%) (0.9%) (3.1%) (6.1%) (6.8%) (9.7%)
0.8% LINERS (6.6%) (5.6%) (5.9%) (7.6%) (0.7%) 2.4% 3.3% 1.5% 4.3% 1.8% 3.0% 1.2% 1.1% (0.6%) 0.7% (3.4%) (2.6%) (2.9%) (5.3%) (4.7%) (5.1%) (5.0%) (6.3%) (6.5%) (7.2%) (7.0%) (8.6%)
1.4% PANTYLINER 6.3% 9.9% 9.5% 5.9% 1.7% (1.8%) 2.3% (3.0%) (5.1%) (8.3%) (6.6%) (6.8%) (6.1%) (7.8%) (9.0%) (8.8%) (7.6%) (5.0%) (2.8%) (2.0%) (1.2%) (0.2%) 0.5% (1.4%) (1.6%) (1.8%) (3.6%)
51.4% Personal Care (2.5%) 0.2% (0.8%) 1.4% 7.3% 3.1% 1.2% (0.3%) 1.0% 1.1% 1.8% 2.4% 2.6% 2.4% 1.1% (0.8%) (1.3%) (1.6%) (0.8%) 0.5% 0.7% 0.4% 0.8% (0.3%) (0.0%) 0.1% (1.5%)
98.9% Kimberly-Clark 4% 5% 4% 4% 7% 2% 1% (1%) 0% 1% 2% 3% 2% 1% (0%) (3%) (3%) (2%) (0.9%) 0.6% 1.0% 1.1% 1.0% (0.1%) 0.1% 0.9% 0.2%
EXHIBIT 36: KO Categories- Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE 20.8% 19.0% 19.1% 19.3% 19.0% 18.9% 18.8% 18.9% 19.0% 19.2% 19.4% 19.5% 19.9% 19.0% 18.2% 18.2% 18.4% 18.3% 17.6% 17.9% 17.8% 18.6% 18.2% 18.3% 19.1% 20.4% 19.2%
7.2% FRUIT DRINK 22.0% 21.1% 21.7% 21.3% 22.0% 22.5% 23.0% 23.2% 23.1% 22.6% 22.2% 22.5% 22.3% 22.0% 21.9% 22.6% 22.5% 22.8% 23.1% 24.0% 24.1% 24.3% 23.5% 23.3% 23.3% 23.3% 23.3%
8.4% SPORT DRINKS 31.5% 31.4% 30.6% 29.1% 27.7% 26.2% 26.0% 25.8% 26.0% 26.5% 26.9% 26.7% 26.5% 26.7% 25.9% 25.9% 24.3% 23.7% 22.9% 22.7% 23.0% 22.8% 23.3% 23.6% 23.8% 23.8% 24.3%
3.0% WATER 7.0% 7.0% 7.1% 7.1% 7.3% 7.2% 7.4% 7.3% 7.0% 7.1% 6.7% 6.3% 6.3% 6.0% 5.9% 6.3% 6.3% 6.5% 6.6% 6.5% 6.6% 6.4% 6.2% 5.9% 5.6% 5.4% 5.1%
4.5% UNFLAVORED VALUE ADD WATER 37.2% 40.5% 43.4% 40.7% 44.6% 41.4% 41.9% 41.4% 37.5% 37.4% 36.6% 35.7% 38.8% 40.1% 41.9% 43.4% 45.0% 44.0% 45.0% 45.5% 43.4% 39.7% 37.2% 38.9% 38.8% 41.3% 40.6%
3.4% FLAVORED VALUE ADD WATER 47.2% 45.9% 47.4% 44.8% 48.1% 46.3% 47.1% 47.6% 44.9% 43.5% 43.6% 42.8% 45.4% 48.6% 47.9% 49.1% 49.4% 47.6% 46.9% 47.1% 47.4% 44.8% 42.0% 42.5% 43.3% 45.1% 46.7%
3.1% LIQUID TEA 14.8% 15.2% 15.5% 15.5% 15.5% 15.2% 15.1% 15.6% 15.6% 16.1% 16.2% 15.7% 15.4% 15.3% 15.6% 15.6% 15.5% 15.6% 15.4% 15.6% 15.6% 15.6% 15.8% 15.9% 15.8% 15.8% 15.8%
36.9% Non-CSD 21.3% 21.0% 21.4% 21.0% 21.0% 20.5% 20.5% 20.6% 20.4% 20.4% 20.4% 20.0% 20.0% 19.9% 19.9% 20.3% 20.1% 20.2% 19.9% 20.1% 20.2% 20.0% 19.9% 19.8% 19.8% 20.0% 19.9%
39.4% SOFT DRINKS REGULAR CALORIE 39.1% 39.7% 40.1% 40.1% 39.9% 39.4% 39.2% 39.5% 40.2% 40.1% 40.2% 40.6% 40.7% 39.4% 39.2% 39.5% 40.0% 39.9% 40.3% 39.8% 40.0% 40.4% 40.3% 40.7% 40.9% 41.1% 39.5%
18.9% SOFT DRINKS NO CALORIE 46.3% 47.0% 47.9% 48.1% 47.9% 47.8% 47.7% 48.0% 48.8% 48.3% 48.4% 48.7% 48.7% 47.5% 47.4% 47.9% 48.2% 47.9% 48.1% 48.1% 48.1% 48.3% 48.3% 48.4% 48.8% 49.0% 47.8%
0.1% SOFT DRINKS REDUCED CALORIE 18.0% 16.6% 15.6% 15.2% 13.4% 13.4% 13.2% 12.4% 12.0% 12.8% 12.3% 12.1% 13.2% 8.4% 7.1% 6.6% 5.7% 5.4% 5.6% 5.6% 5.7% 5.6% 5.3% 5.1% 5.8% 6.2% 4.5%
58.3% CSD 41.1% 41.7% 42.2% 42.3% 42.0% 41.6% 41.4% 41.7% 42.5% 42.2% 42.4% 42.7% 42.8% 41.5% 41.4% 41.7% 42.0% 41.9% 42.2% 41.8% 41.9% 42.3% 42.3% 42.6% 42.8% 43.0% 41.5%
95.3% Coca-Cola 29.6% 30.0% 30.2% 30.0% 29.6% 28.9% 28.8% 28.8% 29.3% 29.5% 29.9% 30.2% 30.3% 29.3% 29.4% 29.6% 29.5% 29.4% 29.3% 29.0% 28.9% 29.1% 29.3% 29.8% 30.3% 30.6% 29.4%
EXHIBIT 37: KO Categories- Change in Market Share (bps)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE 29 (142) (48) (34) (96) (47) (31) (97) (106) (97) (20) (90) (187) (180) (74) (86) (88) (72) (133) (94) (108) (32) (107) (112) (42) 55 27
7.2% FRUIT DRINK (90) (190) (102) (120) (87) (81) (83) (99) (85) (98) (77) 3 (7) (0) 78 92 115 80 64 104 97 116 91 109 81 98 132
8.4% SPORT DRINKS 43 (6) (38) (87) (109) (278) (432) (493) (556) (489) (509) (503) (616) (480) (549) (476) (479) (400) (335) (331) (278) (321) (321) (326) (288) (262) (243)
3.0% WATER (84) (82) (121) (144) (122) (151) (115) (110) (141) (118) (135) (137) (124) (100) (111) (85) (86) (80) (62) (87) (76) (58) (83) (77) (72) (83) (87)
4.5% UNFLAVORED VALUE ADD WATER (573) (78) (437) (523) 109 (499) 203 (161) 53 270 285 (23) 133 287 135 (1) 425 (66) 367 357 197 221 (26) 233 310 243 50
3.4% FLAVORED VALUE ADD WATER (592) (102) (653) (569) (107) (466) 23 (194) 6 209 334 96 (11) 138 204 171 454 (48) 55 1 (20) (11) (148) (103) 45 (30) (185)
3.1% LIQUID TEA (245) (191) (157) (104) (74) (96) (44) (66) (48) 2 90 88 74 56 48 13 (9) 11 18 48 3 (0) (28) (30) 11 39 48
36.9% Non-CSD (46) (71) (84) (123) (106) (174) (152) (202) (194) (153) (104) (127) (166) (137) (113) (107) (84) (77) (54) (42) (39) (36) (55) (52) (22) 7 (3)
39.4% SOFT DRINKS REGULAR CALORIE 72 81 139 101 83 25 51 34 45 60 61 61 52 31 (51) (57) (19) 2 90 59 53 23 28 49 37 43 11
18.9% SOFT DRINKS NO CALORIE (34) (3) 182 279 282 238 248 264 240 174 179 158 139 117 40 7 6 (5) 32 33 11 (50) 4 8 16 25 29
0.1% SOFT DRINKS REDUCED CALORIE (78) (222) (269) (155) (295) (232) (273) (311) (332) (282) (448) (510) (541) (956) (953) (900) (953) (801) (771) (760) (664) (637) (754) (722) (629) (696) (391)
58.3% CSD 45 60 154 154 138 86 106 98 102 93 94 88 76 47 (36) (50) (28) (14) 60 38 25 (14) 4 21 15 23 (4)
95.3% Coca-Cola (23) (8) 21 8 (1) (61) (46) (81) (55) (33) 4 (17) (44) (28) (60) (61) (43) (18) 36 26 8 (22) (20) (13) 12 31 8
6 February 2024
26
EXHIBIT 38: KO Categories- Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE (1.0%) (14.7%) (8.0%) (6.1%) (10.1%) (9.5%) (7.7%) (10.3%) (11.7%) (9.1%) (3.7%) (6.7%) (11.0%) (18.0%) (8.9%) (9.4%) (9.7%) (10.3%) (13.5%) (10.4%) (11.4%) (4.7%) (10.3%) (9.7%) (5.5%) (0.4%) 0.0%
7.2% FRUIT DRINK (8.4%) (14.4%) (10.2%) (10.4%) (7.7%) (10.2%) (5.8%) (3.4%) (4.1%) (4.7%) (2.2%) 2.9% 0.4% (1.3%) 6.0% 6.6% 7.8% 2.4% 1.1% 2.7% 1.5% 5.4% 0.7% 0.0% (0.1%) 1.8% 4.5%
8.4% SPORT DRINKS 7.6% 4.7% (2.4%) (10.6%) (3.7%) (14.8%) (10.6%) (11.9%) (17.0%) (13.5%) (11.4%) (9.9%) (14.9%) (15.1%) (10.8%) (8.4%) (6.5%) (13.8%) (16.7%) (14.8%) (8.5%) (1.6%) (8.4%) (12.6%) (13.9%) (11.1%) (12.4%)
3.0% WATER (2.1%) (4.9%) (9.2%) (9.6%) (3.4%) (8.5%) 1.4% 1.9% (13.3%) (7.8%) (15.2%) (9.8%) (5.9%) (10.7%) (13.1%) (12.0%) (12.4%) (15.4%) (9.7%) (13.0%) (10.9%) 0.5% (11.2%) (10.0%) (8.2%) (9.9%) (7.5%)
4.5% UNFLAVORED VALUE ADD WATER 3.2% 6.0% (1.1%) (9.1%) 0.2% (5.8%) 4.2% 1.7% 2.9% 7.3% 10.4% 4.3% 6.0% 6.8% 3.4% (1.1%) 4.8% (2.8%) (0.6%) 1.4% (0.3%) 1.3% (4.4%) (2.6%) (0.7%) 0.1% (2.7%)
3.4% FLAVORED VALUE ADD WATER 0.5% (3.2%) (9.2%) (15.0%) (12.4%) (14.1%) (10.1%) (12.8%) (10.7%) (4.7%) (0.1%) 0.1% (4.7%) (5.9%) (2.5%) (3.3%) 0.6% (3.0%) (4.7%) (5.5%) (5.9%) (3.7%) (6.1%) (7.2%) (6.5%) (6.6%) (5.2%)
3.1% LIQUID TEA (17.4%) (11.6%) (12.1%) (11.0%) (7.4%) (10.3%) (3.9%) (3.2%) (4.7%) (3.8%) 5.1% 7.1% 6.1% 2.1% 1.1% (3.3%) (2.4%) (5.7%) (4.5%) (2.6%) (5.8%) (3.8%) (7.2%) (8.4%) (4.0%) (3.4%) (2.7%)
36.9% Non-CSD (0.4%) (4.5%) (5.2%) (8.5%) (5.2%) (10.3%) (5.6%) (6.4%) (9.3%) (6.5%) (3.7%) (2.9%) (5.3%) (8.0%) (3.8%) (4.2%) (2.5%) (6.6%) (6.9%) (5.3%) (4.2%) 0.6% (4.8%) (5.6%) (4.5%) (2.9%) (1.8%)
39.4% SOFT DRINKS REGULAR CALORIE (3.1%) 1.0% (0.5%) (0.5%) (2.2%) (4.2%) (1.0%) (2.5%) (3.2%) (4.0%) (0.7%) (1.2%) (2.3%) (2.6%) (6.8%) (7.2%) (4.6%) (4.8%) (2.0%) (1.9%) (1.5%) 0.5% (1.0%) (1.8%) 0.5% (0.5%) (2.5%)
18.9% SOFT DRINKS NO CALORIE (3.2%) 1.3% 1.9% 4.3% 2.2% 2.9% 5.6% 3.9% 3.4% 0.3% 3.9% 3.8% 1.6% (0.3%) (4.1%) (4.7%) (1.9%) (1.9%) (1.3%) (1.2%) (1.4%) (0.1%) 0.5% (0.7%) 1.6% 1.9% (1.2%)
0.1% SOFT DRINKS REDUCED CALORIE 17.9% 9.5% 1.4% (6.9%) (11.8%) (9.2%) (13.2%) (18.1%) (14.7%) (1.4%) (11.0%) (13.5%) (17.2%) (32.0%) (27.6%) (23.9%) (15.4%) (12.2%) (11.7%) (11.6%) 3.6% (1.0%) (13.9%) (12.6%) (2.1%) (6.0%) 9.5%
58.3% CSD (3.1%) 1.1% 0.3% 1.0% (0.9%) (2.1%) 1.0% (0.6%) (1.2%) (2.7%) 0.7% 0.3% (1.1%) (1.9%) (6.0%) (6.4%) (3.7%) (3.9%) (1.8%) (1.7%) (1.4%) 0.3% (0.5%) (1.5%) 0.8% 0.2% (2.1%)
95.3% Coca-Cola (2.0%) (1.2%) (2.0%) (3.1%) (2.8%) (5.8%) (2.0%) (3.3%) (4.9%) (4.3%) (1.1%) (0.9%) (3%) (4%) (5.1%) (5%) (3.2%) (5.0%) (4.0%) (3.3%) (2.6%) 0.4% (2.3%) (3.1%) (1.1%) (0.9%) (2.0%)
EXHIBIT 39: KO Categories- Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE 9.8% 12.9% 10.1% 8.1% 9.7% 10.7% 11.1% 9.4% 8.6% 7.6% 7.8% 8.3% 8.8% 10.6% 9.5% 8.6% 7.6% 7.6% 8.1% 4.9% 3.5% 0.9% 2.3% 1.1% (0.1%) (1.1%) (0.5%)
7.2% FRUIT DRINK 13.7% 16.5% 13.8% 13.1% 13.7% 14.4% 13.6% 10.8% 10.0% 10.8% 9.4% 7.1% 8.0% 8.8% 7.3% 6.6% 7.2% 8.3% 8.5% 7.0% 5.9% 3.2% 4.0% 4.4% 4.2% 2.6% 2.7%
8.4% SPORT DRINKS 15.7% 17.4% 13.2% 12.4% 11.4% 14.4% 11.4% 7.4% 6.0% 5.5% 6.1% 5.2% 7.9% 7.0% 6.3% 4.4% 5.2% 4.8% 6.9% 7.0% 4.2% (0.4%) 1.4% 2.9% 5.2% 3.6% 1.6%
3.0% WATER 3.1% 7.2% 7.6% 4.2% 5.9% 3.2% 0.2% (0.6%) 7.7% 7.9% 11.0% 5.6% 4.1% 10.2% 11.9% 10.5% 13.2% 8.0% 3.6% 5.5% 4.0% (3.3%) (1.4%) 0.9% (1.5%) (4.5%) (6.6%)
3.1% LIQUID TEA 6.4% 7.2% 6.7% 7.3% 8.3% 9.4% 10.1% 8.4% 10.7% 11.4% 10.0% 7.5% 7.3% 11.3% 11.5% 11.2% 11.0% 11.2% 10.2% 8.6% 8.8% 6.7% 7.3% 7.7% 7.2% 7.7% 3.7%
36.9% Non-CSD 10.9% 13.5% 11.7% 10.9% 11.2% 12.0% 10.8% 8.9% 9.4% 9.3% 9.3% 8.0% 8.4% 9.9% 9.2% 8.3% 8.8% 8.3% 8.3% 7.7% 6.4% 3.1% 4.1% 4.5% 4.6% 3.6% 2.2%
0.1% SOFT DRINKS REDUCED CALORIE 14.4% 13.9% 12.9% 21.2% 20.9% 18.6% 21.2% 23.5% 20.3% 17.2% 16.2% 16.8% 15.7% 19.4% 17.8% 18.0% 9.7% 7.2% 9.4% 8.5% (2.0%) 1.3% 0.3% (0.9%) 2.1% 2.7% (1.5%)
58.3% CSD 14.0% 13.9% 14.8% 14.0% 16.9% 16.0% 15.2% 16.4% 17.5% 20.0% 17.6% 16.6% 17.4% 18.2% 21.4% 20.3% 17.9% 15.9% 16.1% 14.4% 10.6% 5.8% 4.4% 4.6% 3.7% 3.7% 4.7%
95.3% Coca-Cola 12.7% 13.7% 13.5% 12.8% 14.4% 14.2% 13.3% 13.0% 14.0% 15.4% 14.2% 13.3% 14.0% 14.9% 16.5% 15.3% 14.2% 12.8% 12.9% 11.6% 8.8% 4.7% 4.3% 4.6% 4.0% 3.7% 3.8%
EXHIBIT 40: KO Categories- Sales Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE 8.7% (3.7%) 1.3% 1.6% (1.4%) 0.2% 2.5% (1.9%) (4.1%) (2.2%) 3.8% 1.1% (3.2%) (9.3%) (0.3%) (1.6%) (2.8%) (3.4%) (6.5%) (6.0%) (8.3%) (3.8%) (8.3%) (8.7%) (5.6%) (1.5%) (0.5%)
7.2% FRUIT DRINK 4.2% (0.3%) 2.2% 1.3% 4.9% 2.8% 7.1% 7.0% 5.5% 5.7% 7.0% 10.2% 8.4% 7.4% 13.7% 13.7% 15.5% 10.9% 9.7% 9.9% 7.5% 8.8% 4.7% 4.5% 4.1% 4.4% 7.4%
8.4% SPORT DRINKS 24.5% 22.9% 10.5% 0.5% 7.3% (2.5%) (0.5%) (5.4%) (12.0%) (8.7%) (6.0%) (5.2%) (8.2%) (9.2%) (5.2%) (4.3%) (1.6%) (9.6%) (11.0%) (8.9%) (4.7%) (2.0%) (7.1%) (10.0%) (9.5%) (7.9%) (11.0%)
3.0% WATER 0.9% 1.9% (2.3%) (5.8%) 2.3% (5.5%) 1.6% 1.3% (6.6%) (0.5%) (5.9%) (4.8%) (2.1%) (1.6%) (2.8%) (2.7%) (0.9%) (8.6%) (6.4%) (8.2%) (7.3%) (2.8%) (12.5%) (9.1%) (9.6%) (13.9%) (13.7%)
4.5% UNFLAVORED VALUE ADD WATER 17.3% 19.8% 10.9% 2.2% 10.8% 3.3% 16.0% 12.6% 14.9% 19.5% 23.3% 15.4% 14.5% 17% 16% 11.0% 17.8% 9.5% 12% 13.8% 11.6% 11.4% 4.4% 5.3% 8.0% 8.6% 2.8%
3.4% FLAVORED VALUE ADD WATER 12.3% 12.1% 5.4% (1.2%) 2.3% (0.6%) 3.5% 1.2% 2.7% 8.6% 12.5% 9.3% 4.1% 5.4% 8.2% 7.7% 13.4% 7.8% 6.1% 5.8% 5.1% 6.0% 3.3% 1.9% 3.3% 3.5% 0.8%
3.1% LIQUID TEA (12.1%) (5.2%) (6.2%) (4.6%) 0.3% (1.9%) 5.8% 4.9% 5.5% 7.2% 15.7% 15.1% 13.8% 13.7% 12.8% 7.5% 8.3% 4.9% 5.2% 5.7% 2.5% 2.7% (0.4%) (1.4%) 2.9% 4.1% 0.9%
36.9% Non-CSD 10.5% 8.4% 5.9% 1.5% 5.5% 0.4% 4.6% 1.9% (0.8%) 2.2% 5.2% 4.9% 2.7% 1.1% 5.1% 3.8% 6.1% 1.1% 0.8% 1.9% 1.9% 3.8% (1.0%) (1.3%) (0.1%) 0.6% 0.3%
0.1% SOFT DRINKS REDUCED CALORIE 34.8% 24.6% 14.5% 12.9% 6.5% 7.7% 5.2% 1.2% 2.6% 15.6% 3.4% 1.1% (4.2%) (18.8%) (14.7%) (10.2%) (7.2%) (5.8%) (3.4%) (4.1%) 1.5% 0.3% (13.6%) (13.4%) 0.0% (3.4%) 7.8%
58.3% CSD 10.4% 15.1% 15.1% 15.1% 15.9% 13.6% 16.3% 15.7% 16.1% 16.8% 18.4% 16.9% 16.0% 16.0% 14.2% 12.6% 13.5% 11.4% 14.0% 12.5% 9.0% 6.1% 3.9% 3.0% 4.5% 3.9% 2.5%
95.3% Coca-Cola 10.4% 12.3% 11.2% 9.2% 11.3% 7.6% 11.0% 9.2% 8.4% 10.4% 13.0% 12.2% 10.9% 9.8% 10.6% 9.0% 10.5% 7.1% 8.4% 7.9% 5.9% 5.2% 1.9% 1.3% 2.9% 2.7% 1.7%
6 February 2024
27
EXHIBIT 41: KO Categories- TDP Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
4.6% FRUIT JUICE (13.4%) (15.5%) (10.0%) (7.1%) (5.6%) (4.1%) (3.4%) (3.3%) (2.8%) (1.6%) 1.5% 1.8% 0.3% 2.0% 3.9% (0.3%) (1.7%) (3.3%) (3.5%) (3.5%) (5.4%) (4.7%) (7.9%) (7.8%) (6.1%) (5.7%) (3.3%)
7.2% FRUIT DRINK (13.3%) (14.1%) (10.6%) (7.1%) (6.4%) (6.2%) (5.4%) (3.8%) (1.5%) 1.4% 2.0% 6.0% 4.6% 5.5% 10.3% 11.1% 9.3% 8.6% 9.6% 10.4% 8.9% 8.8% 7.3% 9.2% 8.6% 9.2% 10.0%
8.4% SPORT DRINKS 14.7% 12.9% 10.4% 9.2% 8.8% 7.8% 8.3% 9.2% 10.6% 10.8% 9.1% 7.9% 4.5% (0.2%) (4.2%) (5.2%) (5.8%) (7.1%) (6.3%) (4.8%) (3.8%) (3.8%) (4.6%) (5.8%) (5.6%) (4.5%) (3.9%)
3.0% WATER (7.9%) (7.8%) (7.7%) (7.6%) (5.9%) (5.2%) (4.3%) (3.3%) 0.1% 2.4% 1.2% 0.9% 0.3% 0.8% 1.0% 1.5% 3.4% 1.8% 1.4% 1.0% 1.5% 1.7% 0.5% (0.0%) (1.0%) (0.7%) (1.0%)
4.5% UNFLAVORED VALUE ADD WATER 11.7% 13.4% 6.1% (2.3%) (7.1%) (6.8%) (1.3%) (0.1%) 3.0% 2.5% 1.2% (0.7%) (3.3%) (5.5%) (10.7%) (13.6%) (8.8%) (1.1%) 3.2% 4.6% 6.1% 7.7% 7.1% 7.9% 9.2% 11.0% 13.7%
3.4% FLAVORED VALUE ADD WATER (8.3%) (7.8%) (7.9%) (9.8%) (8.5%) (6.1%) (2.3%) (3.1%) (0.6%) 2.9% 3.9% 1.7% (1.7%) (3.9%) (6.9%) (7.9%) (4.4%) (3.1%) (3.0%) (3.1%) (2.8%) (2.6%) (3.3%) (3.8%) (3.7%) (2.8%) (0.9%)
3.1% LIQUID TEA (27.4%) (21.3%) (16.0%) (13.7%) (14.0%) (13.2%) (11.3%) (12.0%) (11.0%) (7.7%) (2.3%) 3.1% 3.0% 2.6% (2.2%) (6.2%) (6.4%) (4.4%) (2.4%) 0.3% 2.5% 4.1% 4.9% 5.5% 7.9% 9.8% 8.5%
36.9% Non-CSD (5.9%) (5.7%) (4.3%) (4.1%) (4.0%) (3.6%) (2.3%) (1.7%) (0.0%) 1.8% 2.5% 3.4% 1.6% (0.0%) (1.2%) (2.5%) (2.3%) (2.2%) (1.2%) (0.1%) (0.0%) 0.3% (0.8%) (0.6%) (0.2%) 0.9% 2.3%
39.4% SOFT DRINKS REGULAR CALORIE 4.3% 2.3% 2.3% (2.4%) (6.9%) (3.3%) (6.5%) (10.0%) (4.2%) 1.1% (3.8%) 1.9% 0.9% (0.8%) (3.2%) (5.7%) 0.5% 9.5% 10.6% 13.0% 17.3% 19.2% 15.9% 19.7% 17.7% 15.6% 17.4%
0.1% SOFT DRINKS REDUCED CALORIE (4.5%) (3.8%) (2.3%) (4.3%) (6.7%) (7.7%) (8.3%) (8.4%) (2.4%) 1.0% 5.4% 6.5% 5.8% 4.6% 2.4% 2.4% 5.2% 8.7% 12.8% 17.3% 16.5% 11.1% 12.0% 11.6% 11.6% 11.9% 10.3%
58.3% CSD (1.4%) (0.4%) 1.8% (0.2%) (2.4%) (3.5%) (3.4%) (3.1%) 2.8% 6.7% 10.8% 10.9% 9.6% 8.4% 5.5% 4.5% 6.7% 8.6% 11.2% 14.9% 14.1% 9.5% 11.3% 10.4% 10.6% 10.9% 9.6%
95.3% Coca-Cola (4.2%) (5.2%) (4.3%) (5.3%) (5.9%) (6.1%) (5.6%) (5.0%) (1.8%) 0.5% 2.4% 2.7% 0.9% (0.8%) (2.6%) (3.5%) (2.3%) (1.8%) (0.5%) 1.6% 1.7% 0.7% 0.8% 0.9% 1.5% 2.4% 3.2%
6 February 2024
28
EXHIBIT 42: PEP Categories- Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS 64.4% 64.5% 65.3% 66.3% 67.5% 68.7% 68.5% 68.7% 68.3% 67.9% 66.8% 66.5% 66.4% 65.2% 63.6% 62.9% 63.5% 64.3% 65.9% 65.9% 66.2% 66.1% 64.8% 64.1% 64.4% 64.7% 63.8%
0.0% LIQUID TEA 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.7% SPARKLING WATER 9.0% 9.4% 9.1% 9.4% 9.1% 9.2% 9.0% 8.7% 9.4% 9.1% 9.1% 9.2% 9.3% 9.1% 9.4% 9.3% 8.7% 8.7% 9.1% 9.0% 9.1% 8.8% 8.8% 8.9% 8.6% 8.8% 8.7%
2.3% WATER 9.4% 9.5% 9.5% 9.6% 9.8% 9.6% 10.0% 10.1% 9.7% 9.8% 9.2% 8.7% 8.5% 8.2% 8.7% 8.6% 8.8% 8.9% 8.8% 8.8% 8.7% 8.4% 8.2% 7.8% 7.6% 7.4% 7.0%
2.0% ENERGY BEVERAGES 5.8% 5.5% 5.3% 5.1% 5.1% 5.1% 5.2% 5.1% 5.2% 5.2% 5.1% 5.1% 5.1% 5.1% 5.3% 5.2% 5.1% 5.1% 5.0% 5.0% 5.0% 4.9% 4.8% 4.7% 4.5% 4.5% 4.3%
0.7% PERFORMANCE NUTRITION SHAKES19.1% 20.0% 19.4% 20.5% 20.0% 20.3% 20.4% 21.1% 21.5% 20.8% 20.8% 20.2% 20.5% 18.8% 19.1% 18.3% 17.8% 17.1% 17.0% 16.9% 16.7% 15.9% 16.3% 16.8% 16.7% 16.4% 13.7%
21.4% Non-CSD 16.1% 15.8% 16.2% 16.6% 17.7% 18.8% 19.4% 19.5% 18.6% 17.6% 16.4% 15.6% 15.3% 15.3% 15.6% 15.9% 16.4% 16.8% 17.6% 18.3% 18.7% 18.2% 16.8% 15.4% 14.6% 14.4% 14.3%
22.1% CSD 28.8% 28.5% 28.3% 28.3% 28.5% 28.5% 29.0% 28.6% 28.3% 28.4% 28.1% 27.3% 26.7% 27.9% 27.7% 27.5% 27.2% 27.5% 27.2% 27.8% 27.7% 27.3% 27.4% 26.9% 26.5% 25.9% 27.1%
2.1% HOT CEREAL 59.6% 58.3% 58.6% 58.8% 58.0% 58.5% 58.0% 57.8% 57.7% 58.3% 58.6% 58.0% 58.9% 57.8% 57.8% 57.2% 56.7% 56.1% 56.1% 56.6% 57.1% 56.4% 56.4% 56.2% 56.8% 57.3% 56.1%
1.2% RTE CEREAL 6.9% 6.8% 6.7% 6.6% 6.7% 6.6% 6.6% 6.5% 6.5% 6.5% 6.2% 6.7% 6.3% 6.3% 6.3% 6.5% 6.4% 6.4% 6.6% 6.4% 6.3% 6.3% 6.3% 6.3% 6.6% 6.0% 5.3%
0.8% CEREAL AND GRANOLA BARS 19.8% 19.6% 20.5% 19.6% 18.9% 18.4% 17.6% 17.2% 18.9% 18.9% 19.1% 18.3% 18.6% 18.9% 18.2% 18.0% 18.3% 18.0% 17.9% 17.4% 17.8% 18.7% 18.4% 17.6% 17.1% 11.3% 1.2%
4.2% Food - Quaker 16.9% 16.2% 16.1% 15.9% 15.5% 15.1% 14.7% 14.6% 15.3% 15.9% 16.2% 16.3% 16.2% 16.3% 16.1% 15.6% 15.2% 14.8% 14.5% 14.1% 14.3% 14.7% 15.1% 15.3% 15.5% 14.3% 12.4%
12.4% POTATO CHIP 58.3% 59.0% 59.0% 58.2% 57.4% 58.0% 58.5% 57.8% 58.4% 57.9% 57.5% 58.4% 58.7% 57.6% 57.6% 57.4% 57.7% 57.5% 57.5% 57.9% 56.4% 56.6% 56.6% 56.8% 57.7% 58.2% 57.3%
11.1% TORTILLA CHIP 66.6% 65.7% 66.0% 66.1% 66.0% 68.2% 68.6% 67.2% 66.2% 65.3% 65.3% 66.0% 66.4% 65.8% 65.4% 65.8% 66.4% 65.7% 67.4% 67.3% 66.4% 65.6% 64.6% 63.6% 64.6% 65.3% 65.5%
6.2% CHEESE SNACKS 83.4% 82.8% 82.5% 81.8% 82.3% 83.6% 83.6% 83.9% 83.7% 83.6% 83.1% 83.2% 83.5% 83.8% 83.8% 84.3% 84.7% 84.9% 85.2% 85.8% 85.6% 85.5% 85.2% 84.8% 85.9% 85.6% 85.6%
6.4% VARIETY PACK 96.1% 95.8% 95.3% 94.5% 94.6% 95.0% 94.8% 94.5% 94.0% 94.1% 94.4% 94.7% 93.5% 94.9% 94.9% 95.2% 95.1% 94.7% 94.8% 95.1% 94.8% 94.6% 94.6% 94.2% 94.5% 93.4% 94.5%
2.5% DIPS 28.3% 28.2% 26.7% 26.5% 25.7% 27.4% 27.3% 26.8% 26.5% 26.9% 26.5% 26.9% 27.8% 27.5% 27.7% 26.0% 25.1% 24.2% 24.7% 24.9% 24.5% 24.5% 24.5% 24.3% 24.9% 25.2% 25.2%
3.8% CORN CHIPS 82.1% 79.8% 79.1% 80.8% 80.1% 81.9% 81.3% 80.7% 79.7% 81.1% 81.8% 81.6% 82.7% 81.6% 82.2% 81.6% 80.9% 80.5% 80.8% 80.8% 80.1% 80.2% 80.6% 81.9% 81.9% 82.1% 82.7%
2.3% POPCORN 26.0% 27.9% 29.8% 30.1% 30.9% 30.9% 31.0% 30.2% 29.3% 28.6% 27.6% 26.9% 24.1% 27.7% 30.5% 31.8% 32.3% 32.0% 32.0% 32.0% 31.7% 31.4% 30.8% 29.7% 29.1% 24.9% 29.7%
1.4% ONION SNACK 96.3% 96.8% 97.0% 97.1% 97.1% 97.5% 97.5% 97.6% 97.8% 97.7% 97.8% 97.2% 97.9% 97.9% 97.9% 97.7% 97.6% 97.5% 97.3% 97.4% 96.9% 97.5% 97.9% 97.6% 97.0% 97.6% 97.6%
1.2% MULTIGRAIN SNACK 93.0% 92.9% 91.7% 91.8% 92.2% 93.1% 93.2% 93.1% 88.7% 88.5% 90.8% 92.2% 92.9% 93.5% 93.9% 93.9% 94.2% 94.2% 94.4% 94.1% 93.6% 93.6% 93.0% 93.5% 93.5% 93.7% 93.8%
0.5% SNACK MIXES 7.9% 7.9% 7.6% 7.9% 7.8% 7.8% 7.9% 7.5% 7.5% 7.2% 8.3% 7.8% 8.4% 8.4% 8.9% 9.8% 10.2% 9.7% 9.2% 9.2% 8.8% 8.8% 8.8% 9.3% 9.1% 8.3% 8.1%
0.4% PITA CHIP 87.6% 87.6% 86.8% 86.3% 85.9% 86.5% 86.5% 86.7% 86.8% 86.1% 86.1% 86.3% 86.9% 85.3% 85.7% 83.9% 84.3% 84.4% 85.4% 85.6% 85.4% 85.7% 84.9% 85.3% 85.2% 85.5% 84.5%
48.0% Food - Frito Lay 57.4% 57.5% 57.6% 57.5% 57.3% 58.9% 58.9% 58.4% 58.0% 57.6% 57.6% 57.5% 56.9% 57.6% 57.8% 58.3% 58.6% 58.3% 58.8% 58.9% 58.2% 58.1% 57.8% 57.6% 57.6% 56.8% 57.5%
95.6% PepsiCo 30.5% 30.4% 29.9% 29.9% 30.1% 31.1% 31.3% 30.8% 30.6% 30.4% 30.2% 29.8% 30.1% 30.0% 30.2% 29.9% 29.8% 29.9% 30.2% 30.5% 30.0% 30.0% 29.7% 29.4% 29.0% 29.0% 29.1%
Half of Lipton-Pepsi Partnership sales were added to the analysis (50-50 joint venture wit Unilever). Performance Nutrition Shakes have also been added. Fruit Juice and Fruit Drink were removed.
6 February 2024
29
EXHIBIT 43: PEP Categories - Change in Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS (234) (193) (161) (149) (120) 52 213 298 393 334 264 213 314 78 (87) (239) (279) (323) (276) (268) (250) (219) (308) (272) (207) (170) (137)
0.0% LIQUID TEA (2) (2) (3) (3) (3) (2) (2) (2) (2) (1) (1) (1) (0) (0) (0) (0) 0 (0) 0 0 0 0 0 0 0 0 0
0.7% SPARKLING WATER (117) (145) (182) (141) (107) (44) (46) (93) (29) (33) (38) (12) (11) 14 (4) 19 (73) (33) (11) (3) 36 (56) (34) (17) (58) (58) (46)
2.3% WATER 29 2 (37) (56) (47) (104) (86) (114) (125) (83) (79) (101) (98) (114) (81) (92) (76) (96) (77) (116) (142) (134) (162) (134) (117) (112) (124)
2.0% ENERGY BEVERAGES (47) (54) (56) (108) (95) (90) (63) (79) (74) (68) (66) (68) (56) (72) (22) (11) (1) (5) (13) (24) (17) (24) (34) (44) (56) (60) (72)
0.7% PERFORMANCE NUTRITION SHAKES (20) (5) (30) (28) (20) 18 (207) (114) 62 (168) (288) (376) (150) (23) (94) (106) (277) (296) (331) (348) (434) (560) (453) (397) (346) (417) (515)
1.3% FLAVORED VALUE ADD WATER 207 287 342 294 217 39 (26) 127 129 85 113 124 132 121 218 133 201 306 475 427 409 361 357 317 306 253 184
0.4% UNFLAVORED VALUE ADD WATER (147) (159) (196) (202) (144) (117) (117) (155) (210) (246) (197) (156) (128) (60) (31) (34) (26) (45) (30) (37) (8) 35 49 (23) (36) (49) (79)
21.4% Non-CSD 52 14 (39) (102) (52) (41) 41 22 (11) (22) (7) (9) 10 (81) (16) (30) (22) (93) (118) (110) (82) (40) (81) (98) (102) (89) (105)
15.8% SOFT DRINKS REGULAR CALORIE (73) (29) (97) (95) (102) (89) (104) (87) (59) (93) (80) (99) (91) (88) (72) (78) (113) (116) (151) (134) (100) (112) (105) (140) (89) (97) (83)
6.2% SOFT DRINKS NO CALORIE (175) (171) (260) (267) (236) (191) (193) (199) (167) (126) (111) (123) (107) (118) (91) (81) (60) (39) (58) (64) (38) (35) (50) (50) (26) (28) 6
0.0% SOFT DRINKS REDUCED CALORIE (51) (38) (43) (88) (102) (98) (87) (69) (61) (71) (52) (149) (132) 920 1,293 1,149 906 808 788 678 635 599 527 489 453 453 (677)
22.1% CSD (105) (71) (145) (144) (141) (118) (130) (119) (90) (105) (91) (108) (97) (96) (76) (80) (103) (100) (129) (121) (89) (97) (97) (122) (79) (84) (76)
2.1% HOT CEREAL (20) (100) (26) 30 33 86 68 47 7 2 (27) (74) (54) (176) (46) (141) (211) (192) (242) (134) (66) (131) (186) (235) (125) (160) (170)
1.2% RTE CEREAL 64 51 60 43 44 72 46 40 52 18 (2) 3 (51) (60) (45) (24) (15) (24) 0 (22) (20) (22) (22) 12 (3) (23) (98)
0.8% CEREAL AND GRANOLA BARS 72 65 208 140 83 42 (25) (117) (52) (65) 3 (9) (27) (92) (132) (248) (135) (89) (49) (19) 61 (23) (55) (154) (128) (730) (1,769)
4.2% Food - Quaker 89 49 117 126 110 124 84 44 63 44 23 33 7 (59) (10) (50) (74) (73) (63) (56) (32) (63) (80) (82) (79) (190) (390)
12.4% POTATO CHIP (91) (14) 1 (123) (164) (185) (107) (82) (19) (29) (108) (50) (54) (70) (145) (153) (44) 10 (52) (55) (131) (177) (128) (70) (62) (55) (33)
11.1% TORTILLA CHIP (126) (189) (86) (63) (87) 51 49 36 92 17 (129) (128) (128) (71) (27) (25) 31 (25) (77) (131) (78) (53) (67) (177) (135) (110) (35)
6.2% CHEESE SNACKS 128 34 32 (49) (9) 83 53 149 184 169 46 (30) (15) 41 92 179 283 260 158 218 171 177 159 169 272 217 178
6.4% VARIETY PACK 103 73 (27) (127) (132) (97) (108) (114) (93) (99) (80) (148) (217) (126) (95) (10) 53 7 (28) 28 32 57 57 (17) (18) (4) (34)
2.5% DIPS 161 11 (2) (62) (103) (51) (135) (131) (174) (72) (106) (164) (124) (74) (48) (77) (139) (157) (269) (234) (232) (198) (237) (220) (202) (254) (233)
3.8% CORN CHIPS (91) (362) (302) (95) (173) (53) (109) (50) (173) (13) 41 91 145 (54) 243 245 6 38 (115) (44) (55) 55 (45) 10 26 (56) 113
2.3% POPCORN 24 129 191 99 102 63 76 96 117 219 298 182 83 169 265 199 223 110 101 104 150 205 224 215 222 79 201
1.4% ONION SNACK (52) (2) (6) 16 47 112 118 191 181 161 134 113 137 160 113 77 49 35 (15) (13) (63) (29) 18 (18) (19) (30) (25)
1.2% MULTIGRAIN SNACK (98) (76) (225) (212) (180) (70) (80) 132 (133) (201) (162) (74) 11 53 102 228 238 194 126 95 50 486 457 269 128 83 27
0.5% SNACK MIXES (73) (169) (203) (184) (134) (71) (61) (128) (105) (58) 25 (20) 71 57 92 222 224 198 150 137 129 127 156 100 131 (6) (32)
0.4% PITA CHIP 30 (27) (55) (80) (34) (31) (52) 26 8 (102) (103) (124) (89) (231) (193) (294) (192) (142) (108) (88) (133) (108) (120) (83) (110) (144) (83)
48.0% Food - Frito Lay 21 12 (2) (46) (71) 3 17 55 90 96 26 (3) (6) 24 29 70 117 95 (6) (3) (24) 8 13 (5) 15 (17) (13)
95.6% PepsiCo 23 11 (17) (47) (56) 7 25 34 49 41 (0) (24) (10) (51) (23) 6 (8) (17) (88) (86) (76) (62) (73) (86) (79) (108) (95)
6 February 2024
30
EXHIBIT 44: PEP Categories - Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS 4.5% 4.7% (7.5%) (14.5%) (7.8%) (5.5%) 6.8% 4.7% 2.1% (0.7%) (0.7%) (0.1%) 3.6% (6.6%) (3.0%) (7.8%) (4.7%) (14.3%) (15.8%) (11.1%) (6.8%) (2.2%) (9.4%) (10.7%) (11.4%) (10.3%) (14.0%)
0.0% LIQUID TEA (84.8%) (88.4%) (96.6%) (97.8%) (97.3%) (98.1%) (97.7%) (98.1%) (98.5%) (97.9%) (97.8%) (94.1%) (89.5%) (92.7%) (66.3%) (15.8%) ###### 7.9% 150.4% 28.2% 42.9% 133.2% 104.9% 133.1% 53.5% 41.0% 147.4%
0.7% SPARKLING WATER (13.6%) (14.4%) (19.8%) (15.7%) (13.8%) (7.7%) (10.0%) (11.9%) (6.3%) (5.9%) (5.2%) (5.0%) (1.8%) (2.6%) 1.6% (11.8%) (5.5%) (0.7%) 1.9% 6.5% (11.7%) (8.0%) (1.7%) (5.5%) (5.3%) (4.8%)
2.3% WATER 7.6% 1.8% (2.1%) (1.3%) 5.2% (4.1%) (0.4%) (5.6%) (10.9%) (0.5%) (5.6%) (3.6%) (2.5%) (12.5%) (6.9%) (11.7%) (10.2%) (20.5%) (18.9%) (20.5%) (22.5%) (14.7%) (24.0%) (16.7%) (13.7%) (12.0%) (14.9%)
2.0% ENERGY BEVERAGES (6.5%) (3.0%) (7.8%) (17.3%) (12.9%) (14.0%) (8.5%) (13.0%) (11.1%) (11.9%) (11.5%) (14.0%) (11.6%) (7.4%) (4.9%) (6.3%) (3.8%) (4.6%) (5.1%) (8.0%) (6.2%) (7.6%) (7.9%) (9.8%) (10.2%) (10.2%) (16.2%)
0.7% PERFORMANCE NUTRITION SHAKES 9.4% 13.0% 8.0% 2.9% 1.6% 1.9% (5.2%) (7.1%) 3.7% (0.5%) (2.4%) (3.4%) 4.5% 16.0% 14.9% 12.3% 8.5% 6.8% 0.5% 0.7% 0.7% (2.7%) 1.5% 3.5% 3.8% 0.7% (8.7%)
1.3% FLAVORED VALUE ADD WATER 26.5% 35.4% 31.5% 13.9% 12.2% (1.5%) (5.2%) (5.8%) (9.6%) (14.4%) (9.0%) (7.3%) (7.2%) (7.7%) (3.6%) (11.1%) (2.8%) (0.9%) 1.5% 3.4% 2.7% 3.3% 2.7% (0.2%) 1.7% (0.1%) (6.4%)
0.4% UNFLAVORED VALUE ADD WATER (4.1%) (6.1%) (13.6%) (19.8%) (8.3%) (9.1%) (4.6%) (12.9%) (22.2%) (26.2%) (18.8%) (18.7%) (17.2%) (7.0%) (5.5%) (11.4%) (6.4%) (15.0%) (12.4%) (11.5%) (8.9%) (2.7%) (2.4%) (12.2%) (12.8%) (15.4%) (23.2%)
21.4% Non-CSD 3.9% 4.2% (4.8%) (11.2%) (5.4%) (5.6%) 3.0% 0.2% (2.0%) (3.3%) (3.6%) (3.3%) (0.6%) (6.5%) (3.1%) (7.3%) (5.0%) (12.5%) (13.5%) (10.7%) (7.7%) (4.2%) (9.9%) (10.0%) (10.0%) (9.3%) (13.4%)
15.8% SOFT DRINKS REGULAR CALORIE (2.6%) (7.3%) (0.8%) (5.3%) (5.5%) (7.2%) (5.5%) (4.9%) (5.1%) (4.7%) (5.3%) (3.3%) (5.1%) (4.3%) (4.3%) (5.2%) (6.8%) (6.3%) (7.7%) (9.8%) (8.1%) (8.1%) (8.9%) (8.9%) (11.3%) (5.6%) (6.6%)
6.2% SOFT DRINKS NO CALORIE (9.9%) (2.0%) (7.2%) (6.6%) (8.6%) (4.3%) (4.0%) (5.1%) (3.3%) (2.7%) (1.7%) (3.6%) (1.8%) (3.0%) (3.6%) (5.1%) (3.0%) (3.7%) (5.7%) (5.4%) (5.5%) (5.9%) (5.9%) (7.3%) (2.3%) (2.9%) (3.7%)
0.0% SOFT DRINKS REDUCED CALORIE (49.5%) (41.0%) (50.2%) (76.1%) (84.5%) (94.9%) (45.5%) (68.9%) (59.0%) (86.4%) (56.1%) (93.9%) (92.3%) ###### ###### ###### ###### ###### ####### 1615.1% 3600.1% 4082.9% 9348.4% 2605.6% 4080.8% 4202.1% (31.0%)
22.1% CSD (4.6%) (5.8%) (2.6%) (5.7%) (6.4%) (6.4%) (5.1%) (4.9%) (4.6%) (4.2%) (4.3%) (3.4%) (4.2%) (3.8%) (3.8%) (5.0%) (5.6%) (5.4%) (7.1%) (8.6%) (7.4%) (7.5%) (8.0%) (8.4%) (8.8%) (4.8%) (5.9%)
2.1% HOT CEREAL (1.0%) (4.6%) 1.5% (4.1%) (4.8%) (3.3%) (6.9%) (10.3%) (11.8%) (11.0%) (12.7%) (10.1%) (8.0%) (21.7%) (14.1%) (13.5%) (10.9%) (9.1%) (9.9%) (5.4%) (4.3%) (5.9%) (8.1%) (9.5%) (6.6%) (6.6%) (1.9%)
1.2% RTE CEREAL (3.3%) (6.1%) 0.6% (5.4%) (2.7%) 6.5% (2.2%) 0.1% 3.3% (2.9%) (6.1%) 2.2% (9.8%) (13.8%) (11.9%) (8.3%) (5.3%) (6.2%) (0.8%) (1.7%) (2.0%) (2.9%) (5.1%) 3.4% 4.1% (1.6%) (15.1%)
0.8% CEREAL AND GRANOLA BARS 10.5% 13.5% 20.6% 11.0% 7.9% (3.0%) (13.8%) (16.4%) (4.8%) 0.8% 4.9% 0.2% (2.6%) (5.3%) (8.3%) (12.0%) (7.5%) (6.0%) 0.9% 4.8% 12.7% 1.2% (4.9%) (9.3%) (9.7%) (46.1%) (96.7%)
4.2% Food - Quaker 0.5% (1.6%) 5.1% (1.2%) (1.3%) (0.2%) (6.9%) (8.6%) (5.8%) (5.9%) (7.2%) (4.6%) (7.6%) (16.3%) (12.2%) (11.7%) (8.6%) (7.5%) (4.8%) (2.2%) (0.1%) (3.4%) (6.6%) (6.1%) (4.2%) (11.8%) (23.8%)
12.4% POTATO CHIP (0.2%) 2.2% 3.9% (0.2%) (0.2%) (6.4%) (1.8%) (1.8%) (1.7%) (0.2%) (1.4%) (1.1%) 0.1% (0.2%) (1.6%) (4.8%) (3.6%) (1.3%) 1.2% 0.6% (5.1%) (3.8%) (5.5%) (3.3%) (2.1%) (4.1%) (0.2%)
11.1% TORTILLA CHIP (6.0%) (4.6%) (2.1%) 0.8% (3.1%) (0.9%) 0.9% 2.6% 1.1% 2.6% 2.0% 0.9% 1.0% 0.4% 0.5% (1.5%) (0.1%) 2.1% 0.2% (3.7%) (4.7%) (2.4%) (5.6%) (10.7%) (8.5%) (8.3%) 0.5%
6.2% CHEESE SNACKS (2.3%) 10.5% 5.8% 1.0% (0.1%) 0.9% (3.6%) 1.0% 1.4% 3.2% (1.6%) (5.3%) (2.7%) 1.4% (4.2%) (4.9%) 1.5% 0.9% (0.7%) 4.5% 0.0% (3.2%) (3.2%) 5.6% 7.8% 1.2% 0.3%
6.4% VARIETY PACK 9.0% 7.8% (2.8%) (6.4%) (7.7%) (14.9%) (13.0%) (11.0%) (1.8%) 0.9% (0.8%) (8.7%) (8.4%) (10.6%) (8.6%) (1.3%) (1.0%) (2.3%) 0.4% (0.6%) (2.0%) 1.2% 0.1% (1.7%) (0.4%) (1.2%) 1.9%
2.5% DIPS 2.6% 0.9% 0.7% (4.5%) (6.6%) (8.9%) (10.5%) (8.9%) (11.8%) (6.2%) (4.1%) (4.6%) (5.5%) (7.2%) (7.1%) (9.1%) (11.4%) (11.1%) (12.7%) (11.1%) (11.5%) (9.6%) (12.8%) (11.6%) (10.8%) (12.5%) (2.8%)
3.8% CORN CHIPS (4.4%) (14.2%) (9.9%) (1.9%) (2.1%) (0.2%) (2.1%) 2.8% (5.7%) 0.2% 5.5% 10.1% 13.5% 4.0% 22.4% 13.9% 0.2% (0.1%) (5.8%) (4.5%) (6.8%) 1.3% (3.5%) 0.7% 1.4% (6.2%) 3.1%
2.3% POPCORN 7.4% 14.6% 16.0% 12.2% 8.8% 5.9% 5.8% 7.1% 5.9% 12.9% 17.3% 9.0% 13.3% 8.8% 10.8% 4.7% 2.4% (1.1%) (1.0%) (2.9%) (1.4%) (1.3%) (0.9%) 2.9% (0.8%) (9.1%) 0.6%
1.4% ONION SNACK (13.6%) (4.7%) (5.5%) (4.4%) (5.3%) (5.8%) (0.4%) 15.2% 23.7% 12.2% 15.7% 22.0% 26.5% 29.0% 22.4% 11.9% 3.9% 8.3% 8.8% 7.5% 5.7% (1.1%) 3.9% (3.6%) (7.9%) (10.7%) (14.2%)
1.2% MULTIGRAIN SNACK (0.5%) 3.0% (16.9%) (20.9%) (12.3%) (11.1%) (9.3%) 0.6% (6.4%) (11.4%) 1.9% 3.5% 7.4% 8.8% 12.5% 24.8% 26.3% 20.2% 30.8% 22.4% 18.8% 42.7% 38.6% 16.9% 10.3% 8.4% 3.9%
0.5% SNACK MIXES (2.0%) (7.3%) (13.9%) (8.5%) (2.4%) (3.6%) (7.2%) (17.3%) (14.1%) (4.6%) 6.5% (2.1%) 6.0% 5.8% 9.5% 20.8% 12.2% 11.0% 15.6% 17.9% 20.7% 18.2% 19.0% 12.5% 19.3% (1.5%) (6.4%)
0.4% PITA CHIP (5.6%) (1.7%) (3.3%) (2.7%) (4.7%) (11.1%) (15.7%) (6.8%) (7.6%) (9.2%) (9.9%) (8.4%) (6.1%) (11.5%) (12.1%) (21.5%) (20.8%) (22.7%) (12.7%) (9.4%) (14.0%) (14.2%) (16.7%) (10.8%) (14.9%) (17.6%) (15.0%)
48.0% Food - Frito Lay (1.0%) 1.0% 0.2% (1.2%) (2.5%) (4.8%) (3.5%) (1.4%) (1.1%) 1.2% 1.1% (0.5%) 0.8% (0.3%) 0.2% (1.1%) (0.9%) (0.2%) (0.0%) (0.6%) (3.3%) (1.5%) (3.3%) (3.0%) (2.2%) (5.1%) (0.1%)
95.6% PepsiCo (0.9%) (0.2%) (1.4%) (4.7%) (4.1%) (5.2%) (2.3%) (2.0%) (2.4%) (1.6%) (1.6%) (2.0%) (1%) (3%) (2%) (4%) (3.3%) (4.8%) (5.2%) (5.1%) (5.3%) (3.6%) (6.1%) (5.9%) (5.5%) (6.1%) (5.3%)
6 February 2024
31
EXHIBIT 45: PEP Categories - Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS 13.4% 14.2% 18.1% 18.4% 18.8% 15.0% 12.1% 12.5% 11.0% 14.5% 17.3% 16.5% 14.7% 16.1% 16.8% 18.3% 18.3% 17.3% 16.3% 12.9% 10.4% 10.6% 11.4% 10.1% 10.9% 11.1% 11.5%
0.0% LIQUID TEA (0.5%) 4.2% 5.3% 10.6% 16.6% 11.8% 17.9% 12.1% (0.7%) 4.0% (1.6%) (0.4%) 2.6% 3.1% 0.2% 0.3% (5.2%) (8.0%) (7.6%) (13.0%) (8.9%) 2.1% (1.0%) 1.6% 0.7% (1.3%) 1.6%
0.7% SPARKLING WATER 6.6% 9.3% 8.5% 5.9% 8.2% 5.9% 10.3% 9.8% 4.6% 7.8% 9.1% 9.6% 10.0% 9.5% 7.2% 5.5% 11.7% 6.4% 3.7% 2.2% 1.4% 10.9% 7.5% 2.5% 4.1% 3.6% 1.3%
2.3% WATER 8.5% 12.0% 12.5% 8.5% 8.2% 7.4% 8.4% 10.9% 11.8% 7.6% 10.4% 7.8% 7.9% 15.2% 13.3% 13.0% 15.4% 16.5% 16.1% 15.6% 14.6% 7.2% 8.8% 5.3% 2.5% (2.1%) 0.8%
0.7% PERFORMANCE NUTRITION SHAKES(0.6%) 3.5% (0.8%) 1.1% 3.2% 3.7% 8.9% 13.7% 10.7% 11.5% 12.4% 13.6% 13.9% 14.8% 13.5% 13.2% 15.4% 14.9% 14.7% 12.9% 9.7% 9.3% 7.5% 7.2% 9.2% 9.8% 10.7%
1.3% FLAVORED VALUE ADD WATER (2.2%) (1.1%) (3.8%) 2.4% 5.8% 6.1% 10.1% 14.0% 19.8% 25.1% 22.3% 17.7% 15.7% 17.1% 16.4% 21.2% 20.0% 17.5% 22.3% 17.8% 18.6% 16.7% 14.4% 14.0% 13.5% 14.2% 14.5%
21.4% Non-CSD 10.1% 11.7% 13.4% 13.4% 14.3% 12.0% 11.0% 12.2% 11.4% 13.7% 15.4% 14.4% 13.3% 15.0% 15.6% 17.1% 18.0% 17.1% 16.7% 13.9% 11.8% 11.3% 11.3% 9.7% 9.8% 9.2% 9.7%
0.0% SOFT DRINKS REDUCED CALORIE 60.3% 44.2% 36.1% 58.2% 70.7% 4.0% (73.9%) (48.8%) (65.4%) (49.0%) (41.6%) 40.2% 28.9% 92.5% 52.5% 49.8% 50.6% 38.1% 109.1% 732.3% 285.9% 320.3% 222.9% 236.8% 142.4% 112.3% (8.0%)
22.1% CSD 10.5% 17.5% 8.3% 12.0% 14.1% 14.1% 14.3% 14.1% 15.1% 14.9% 17.2% 14.0% 14.8% 15.2% 16.5% 16.6% 16.6% 14.1% 15.4% 16.9% 13.4% 11.1% 9.0% 7.1% 10.8% 5.2% 6.1%
2.1% HOT CEREAL 8.4% 6.5% 10.4% 23.0% 24.4% 29.4% 34.6% 37.0% 38.4% 38.3% 37.3% 35.3% 35.7% 39.6% 37.9% 31.5% 17.6% 14.0% 9.0% 4.4% 2.7% 0.4% (0.0%) (0.1%) (1.4%) (4.2%) (4.3%)
1.2% RTE CEREAL 16.8% 17.0% 15.2% 18.8% 16.9% 16.9% 23.4% 21.5% 19.6% 20.8% 22.1% 12.6% 18.1% 15.0% 16.6% 16.2% 14.0% 12.9% 8.3% 3.6% 2.3% 1.4% 1.9% (2.4%) (4.4%) (3.3%) 0.8%
0.8% CEREAL AND GRANOLA BARS 7.3% 6.5% 8.8% 12.9% 13.2% 18.0% 23.3% 23.7% 16.7% 11.0% 9.0% 11.2% 13.3% 11.9% 12.0% 9.1% 7.1% 7.8% 3.0% 0.4% (3.8%) (0.0%) 1.8% 2.2% 1.5% 4.6% 63.5%
4.2% Food - Quaker 10.4% 9.3% 11.4% 19.4% 19.4% 22.9% 28.5% 29.0% 27.0% 26.3% 26.4% 23.5% 26.5% 26.4% 26.1% 21.8% 14.1% 12.2% 7.4% 3.3% 1.1% 0.6% 0.9% (0.3%) (1.8%) (3.0%) (2.3%)
12.4% POTATO CHIP 10.0% 11.2% 9.6% 9.3% 9.7% 20.3% 17.7% 18.2% 21.6% 20.8% 14.1% 13.0% 13.6% 10.9% 10.7% 16.6% 17.4% 14.5% 6.6% 6.5% 9.6% 5.7% 5.6% 5.6% 4.9% 4.9% 3.3%
11.1% TORTILLA CHIP 17.7% 18.1% 17.7% 13.6% 16.3% 22.4% 22.4% 21.7% 23.4% 21.3% 11.9% 12.5% 13.6% 14.5% 15.3% 20.5% 20.2% 17.9% 11.8% 12.0% 12.2% 9.7% 8.4% 10.2% 7.6% 5.6% 2.4%
6.2% CHEESE SNACKS 9.2% 8.9% 14.9% 15.3% 16.4% 20.4% 21.5% 21.5% 25.8% 24.4% 18.9% 15.2% 16.0% 17.1% 14.2% 19.2% 17.9% 16.6% 11.1% 8.7% 9.3% 9.8% 8.4% 7.6% 9.4% 9.5% 6.2%
6.4% VARIETY PACK 21.6% 29.7% 25.2% 24.3% 22.4% 33.7% 34.0% 31.2% 27.0% 25.0% 21.6% 21.1% 20.2% 20.3% 11.6% 10.2% 9.9% 9.2% (0.1%) 0.0% 0.4% (1.8%) (1.7%) (3.3%) (5.3%) (6.0%) (8.5%)
2.5% DIPS 12.3% 11.5% 10.1% 10.2% 10.7% 18.3% 18.2% 17.3% 18.8% 16.4% 10.0% 8.2% 9.5% 13.1% 12.7% 13.5% 12.0% 11.4% 5.2% 4.5% 3.5% 3.2% 4.3% 3.3% 3.7% 0.5% (2.8%)
3.8% CORN CHIPS 10.9% 9.3% 7.9% 9.5% 10.2% 17.4% 19.4% 16.0% 16.4% 17.0% 11.3% 11.4% 10.3% 11.0% 10.6% 19.6% 18.5% 18.1% 10.4% 9.3% 10.2% 9.4% 9.1% 9.1% 6.1% 7.6% 5.3%
2.3% POPCORN 8.1% 6.6% 6.6% 6.5% 10.5% 14.5% 14.6% 14.8% 16.4% 15.6% 12.0% 10.4% 8.7% 10.0% 11.7% 17.6% 16.9% 14.1% 8.7% 10.3% 8.5% 7.8% 6.5% 3.7% 5.3% 6.4% 4.5%
1.4% ONION SNACK 10.9% 13.2% 10.1% 12.9% 15.3% 24.0% 23.7% 23.8% 24.8% 22.4% 15.9% 13.1% 13.5% 15.3% 14.1% 20.2% 16.6% 14.0% 5.9% 5.8% 5.1% 4.5% 4.7% 5.1% 5.6% 6.0% 5.5%
1.2% MULTIGRAIN SNACK 8.2% 8.2% 9.0% 9.5% 11.2% 20.9% 21.7% 23.7% 19.8% 20.0% 14.9% 16.1% 14.8% 15.2% 14.8% 20.2% 18.5% 18.5% 6.2% 7.9% 7.0% 5.7% 6.6% 4.3% 4.7% 5.4% 4.2%
0.5% SNACK MIXES (0.7%) (2.6%) 0.3% (4.0%) (5.1%) 1.0% 5.2% 7.9% 9.8% 6.4% 5.5% 7.2% 11.7% 11.3% 12.2% 17.1% 22.5% 21.2% 11.5% 6.3% 3.7% 2.5% 3.4% 1.9% 1.5% 3.1% 2.5%
0.4% PITA CHIP 12.5% 9.2% 11.6% 7.2% 7.6% 14.8% 20.2% 15.2% 19.0% 17.8% 18.7% 15.1% 13.0% 13.9% 13.9% 23.2% 27.2% 32.6% 23.0% 20.1% 20.4% 18.2% 17.0% 12.0% 15.5% 16.1% 17.8%
48.0% Food - Frito Lay 13.2% 14.3% 13.7% 12.8% 13.8% 21.8% 21.4% 20.9% 22.4% 21.0% 14.7% 13.6% 13.9% 14.0% 12.7% 17.2% 16.9% 15.1% 7.8% 7.5% 8.3% 6.2% 5.8% 5.5% 4.8% 4.4% 1.9%
95.6% PepsiCo 11.8% 14.2% 12.2% 13.1% 14.2% 17.5% 17.2% 17.2% 17.9% 18.0% 16.0% 14.3% 14.5% 15.1% 14.8% 17.3% 16.9% 15.2% 11.5% 11.0% 10.0% 8.3% 7.5% 6.4% 6.8% 5.1% 4.0%
6 February 2024
32
EXHIBIT 46: PEP Categories - Sales Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS 18.5% 19.6% 9.2% 1.2% 9.6% 8.6% 19.8% 17.7% 13.3% 13.7% 16.5% 16.4% 18.8% 8.4% 13.3% 9.2% 12.8% 0.5% (2.1%) 0.4% 2.9% 8.2% 0.9% (1.7%) (1.7%) (0.4%) (4.2%)
0.0% LIQUID TEA (84.9%) (87.9%) (96.4%) (97.6%) (96.8%) (97.8%) (97.2%) (97.8%) (98.5%) (97.8%) (97.8%) (94.1%) (89.3%) (92.5%) (66.3%) (15.5%) ###### (0.7%) 131.4% 11.5% 30.2% 138.2% 102.9% 136.9% 54.5% 39.2% 151.4%
0.7% SPARKLING WATER (7.9%) (6.5%) (13.0%) (10.8%) (6.7%) (2.3%) (0.7%) (3.3%) 1.1% 2.7% 3.9% 4.5% 7.4% 4.5% 7.2% (1.5%) 0.5% 3.1% 4.1% 8.0% (2.1%) (1.2%) 0.7% (1.6%) (1.9%) (3.6%)
2.3% WATER 16.7% 14.0% 10.1% 7.0% 13.9% 3.1% 8.0% 4.7% (0.4%) 7.1% 4.2% 3.9% 5.2% 0.8% 5.5% (0.2%) 3.6% (7.4%) (5.8%) (8.1%) (11.2%) (8.6%) (17.3%) (12.4%) (11.6%) (13.9%) (14.3%)
2.0% ENERGY BEVERAGES (0.6%) 6.3% 0.6% (11.1%) (8.0%) (9.6%) (4.2%) (6.7%) (3.4%) (1.3%) (1.7%) (4.4%) (1.0%) 2.4% 8.6% 8.2% 12.4% 11.4% 11.7% 8.3% 8.6% 4.9% 0.9% (1.9%) (2.9%) (4.4%) (12.1%)
0.7% PERFORMANCE NUTRITION SHAKES 8.8% 16.9% 7.1% 4.1% 4.8% 5.7% 3.3% 5.6% 14.8% 10.9% 9.7% 9.7% 19.0% 33.1% 30.4% 27.2% 25.2% 22.8% 15.2% 13.6% 10.4% 6.3% 9.1% 10.9% 13.3% 10.6% 1.1%
0.4% UNFLAVORED VALUE ADD WATER 1.4% (0.5%) (9.3%) (15.5%) (3.1%) (4.7%) 1.0% (7.4%) (16.0%) (18.0%) (10.1%) (10.3%) (8.5%) 3.1% 6.1% 1.7% 7.2% (3.1%) 0.6% 1.1% 3.9% 10.8% 6.6% (3.9%) (3.3%) (5.8%) (16.2%)
21.4% Non-CSD 14.4% 16.3% 8.0% 0.8% 8.1% 5.8% 14.3% 12.4% 9.1% 9.9% 11.3% 10.5% 12.6% 7.6% 12.0% 8.5% 12.1% 2.5% 1.0% 1.8% 3.2% 6.7% 0.2% (1.3%) (1.1%) (1.0%) (5.0%)
15.8% SOFT DRINKS REGULAR CALORIE 5.5% 11.1% 6.0% 6.2% 7.5% 6.9% 8.6% 8.6% 9.7% 9.4% 11.7% 9.4% 9.2% 10.4% 11.4% 9.9% 8.4% 5.8% 5.2% 5.3% 3.8% 1.5% (1.1%) (3.7%) (0.3%) (1.6%) (1.6%)
0.0% SOFT DRINKS REDUCED CALORIE (19.0%) (14.9%) (32.3%) (62.2%) (73.6%) (94.7%) (85.8%) (84.1%) (85.8%) (93.1%) (74.3%) (91.4%) (90.1%) ###### ###### ###### ###### ###### ####### ####### ####### ####### ####### 9011.4% ####### 9032.4% (36.5%)
22.1% CSD 5.4% 10.7% 5.5% 5.6% 6.8% 6.8% 8.5% 8.4% 9.8% 10.1% 12.1% 10.2% 10.0% 10.8% 12.1% 10.8% 10.1% 7.9% 7.3% 6.9% 5.0% 2.8% 0.2% (1.9%) 1.1% 0.1% (0.1%)
2.1% HOT CEREAL 7.3% 1.6% 12.0% 18.0% 18.4% 25.2% 25.4% 22.8% 22.0% 23.1% 19.9% 21.6% 24.9% 9.3% 18.5% 13.7% 4.8% 3.6% (1.8%) (1.3%) (1.7%) (5.5%) (8.1%) (9.5%) (8.0%) (10.6%) (6.1%)
1.2% RTE CEREAL 13.0% 9.9% 16.0% 12.4% 13.8% 24.6% 20.7% 21.6% 23.5% 17.3% 14.7% 15.1% 6.6% (0.8%) 2.7% 6.6% 7.9% 6.0% 7.5% 1.8% 0.3% (1.5%) (3.2%) 0.9% (0.5%) (4.8%) (14.4%)
0.8% CEREAL AND GRANOLA BARS 18.6% 20.9% 31.2% 25.4% 22.1% 14.5% 6.2% 3.3% 11.1% 11.9% 14.3% 11.5% 10.3% 5.9% 2.7% (4.0%) (1.0%) 1.3% 4.0% 5.2% 8.4% 1.2% (3.2%) (7.3%) (8.3%) (43.7%) (94.6%)
4.2% Food - Quaker 10.9% 7.6% 17.1% 17.9% 17.8% 22.6% 19.6% 17.9% 19.7% 18.8% 17.3% 17.8% 16.9% 5.8% 10.7% 7.6% 4.3% 3.8% 2.3% 1.0% 1.0% (2.8%) (5.7%) (6.4%) (5.9%) (14.5%) (25.5%)
12.4% POTATO CHIP 9.7% 13.6% 13.8% 9.0% 9.5% 12.6% 15.6% 16.1% 19.5% 20.5% 12.5% 11.7% 13.7% 10.7% 8.9% 10.9% 13.2% 13.1% 8.0% 7.2% 4.0% 1.7% (0.2%) 2.2% 2.7% 0.5% 3.1%
11.1% TORTILLA CHIP 10.6% 12.6% 15.2% 14.6% 12.7% 21.3% 23.5% 24.9% 24.8% 24.5% 14.1% 13.4% 14.7% 15.0% 16.0% 18.7% 20.1% 20.4% 11.9% 7.8% 7.0% 7.1% 2.3% (1.6%) (1.5%) (3.1%) 3.0%
6.2% CHEESE SNACKS 6.7% 20.4% 21.6% 16.5% 16.2% 21.4% 17.1% 22.6% 27.5% 28.4% 17.0% 9.1% 12.8% 18.7% 9.3% 13.4% 19.7% 17.7% 10.3% 13.6% 9.3% 6.3% 4.9% 13.5% 18.0% 10.8% 6.5%
6.4% VARIETY PACK 32.5% 39.9% 21.7% 16.3% 13.0% 13.8% 16.6% 16.7% 24.7% 26.0% 20.6% 10.5% 10.1% 7.6% 2.0% 8.8% 8.8% 6.8% 0.3% (0.6%) (1.6%) (0.6%) (1.6%) (5.0%) (5.7%) (7.1%) (6.7%)
2.5% DIPS 15.2% 12.5% 10.8% 5.2% 3.5% 7.7% 5.7% 6.8% 4.7% 9.2% 5.5% 3.3% 3.5% 4.9% 4.7% 3.1% (0.8%) (1.0%) (8.2%) (7.1%) (8.4%) (6.7%) (9.1%) (8.7%) (7.5%) (12.0%) (5.5%)
3.8% CORN CHIPS 6.0% (6.2%) (2.8%) 7.5% 7.9% 17.1% 17.0% 19.3% 9.8% 17.3% 17.4% 22.7% 25.2% 15.4% 35.4% 36.1% 18.8% 18.0% 3.9% 4.4% 2.7% 10.7% 5.3% 9.8% 7.6% 0.9% 8.6%
2.3% POPCORN 16.1% 22.1% 23.6% 19.4% 20.3% 21.2% 21.2% 22.9% 23.3% 30.5% 31.3% 20.2% 23.2% 19.7% 23.8% 23.1% 19.7% 12.8% 7.7% 7.1% 7.0% 6.3% 5.6% 6.7% 4.5% (3.3%) 5.2%
1.4% ONION SNACK (4.2%) 7.9% 4.0% 7.8% 9.2% 16.8% 23.3% 42.6% 54.4% 37.3% 34.1% 37.9% 43.6% 48.8% 39.6% 34.5% 21.1% 23.4% 15.3% 13.7% 11.1% 3.4% 8.8% 1.3% (2.7%) (5.4%) (9.5%)
1.2% MULTIGRAIN SNACK 7.6% 11.5% (9.4%) (13.4%) (2.5%) 7.5% 10.4% 24.4% 12.2% 6.3% 17.1% 20.1% 23.3% 25.3% 29.2% 50.0% 49.7% 42.4% 38.9% 32.0% 27.1% 50.9% 47.8% 21.9% 15.4% 14.3% 8.2%
0.5% SNACK MIXES (2.7%) (9.7%) (13.6%) (12.2%) (7.4%) (2.7%) (2.3%) (10.8%) (5.6%) 1.6% 12.3% 5.0% 18.4% 17.8% 22.8% 41.5% 37.5% 34.5% 28.9% 25.4% 25.3% 21.1% 23.0% 14.7% 21.1% 1.6% (4.1%)
0.4% PITA CHIP 6.1% 7.4% 7.9% 4.3% 2.6% 2.1% 1.3% 7.4% 9.9% 6.9% 7.0% 5.4% 6.2% 0.8% 0.1% (3.4%) 0.7% 2.5% 7.4% 8.8% 3.5% 1.3% (2.6%) (0.1%) (1.7%) (4.3%) 0.1%
48.0% Food - Frito Lay 12.1% 15.4% 13.9% 11.4% 11.0% 15.9% 17.2% 19.2% 21.1% 22.4% 15.9% 13.0% 14.8% 13.7% 12.9% 16.0% 15.8% 14.9% 7.8% 6.8% 4.7% 4.6% 2.3% 2.4% 2.5% (1.0%) 1.8%
95.6% PepsiCo 10.8% 14.0% 10.7% 7.7% 9.6% 11.4% 14.5% 14.8% 15.2% 16.2% 14.1% 12.0% 13.3% 11.4% 12.4% 12.7% 13.1% 9.7% 5.7% 5.3% 4.2% 4.4% 0.9% 0.1% 1.0% (1.4%) (1.5%)
6 February 2024
33
EXHIBIT 47: PEP Categories - TDP Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
13.4% SPORT DRINKS (15.1%) (13.4%) (11.9%) (9.7%) (7.2%) (6.1%) (2.4%) 2.6% 9.9% 14.5% 15.6% 17.4% 21.7% 15.6% 12.6% 7.1% 4.4% 2.8% 4.6% 7.3% 8.2% 9.3% 7.8% 6.2% 3.6% 2.6% (0.5%)
0.0% LIQUID TEA (92.3%) (95.1%) (98.1%) (98.4%) (99.0%) (99.1%) (99.6%) (99.6%) (99.8%) (99.3%) (99.6%) (99.3%) (97.6%) (98.8%) (93.6%) (85.7%) (80.0%) (60.0%) (52.9%) 0.0% 85.7% 500.0% 14.3% 166.7% 166.7% 33.3% 300.0%
0.7% SPARKLING WATER 10.4% 1.7% (3.7%) (2.7%) (0.6%) 1.1% 1.6% (6.2%) (1.5%) 0.6% 4.5% 10.5% 13.3% 2.8% 4.3% 4.6% 2.9% 3.8% 3.1% 13.5% 11.4% 12.9% 10.8% 8.9% 6.8% 3.3%
2.3% WATER 1.4% 0.1% (1.1%) (1.3%) (0.9%) (1.4%) (1.1%) (1.0%) (0.3%) (0.4%) (2.4%) (2.5%) (2.1%) 0.4% 1.3% 2.0% 3.0% 2.3% 2.5% 3.2% 3.0% 2.2% 1.8% 2.2% 1.3% 0.8% (0.3%)
2.0% ENERGY BEVERAGES 2.1% 9.9% 2.2% (10.2%) (6.5%) (4.4%) (3.2%) (5.1%) (4.7%) (4.6%) (5.0%) (5.2%) (3.9%) (4.4%) 6.0% 7.2% 6.9% 3.8% 2.0% 0.6% (0.3%) (2.4%) (3.7%) (5.8%) (5.7%) (5.9%) (11.9%)
0.7% PERFORMANCE NUTRITION SHAKES(15.1%) (14.8%) (17.2%) (17.2%) (18.7%) (17.1%) (18.0%) (11.5%) (6.2%) (6.1%) (1.9%) 0.1% 5.5% 15.2% 20.8% 16.7% 14.1% 16.4% 13.4% 13.5% 9.8% 11.8% 13.1% 11.2% 11.8% 12.0% 11.0%
1.3% FLAVORED VALUE ADD WATER 12.1% 10.9% 16.0% 7.9% 0.5% (3.0%) (7.0%) (9.0%) (5.0%) (7.4%) (6.7%) (4.2%) 1.7% 1.9% 5.0% 1.7% 8.5% 24.5% 28.9% 30.7% 32.4% 24.7% 23.7% 21.5% 18.6% 14.0% 13.0%
0.4% UNFLAVORED VALUE ADD WATER (17.6%) (18.1%) (19.1%) (19.0%) (16.0%) (12.4%) (9.0%) (8.3%) (8.7%) (13.8%) (10.8%) (10.2%) (10.6%) (9.7%) (7.0%) (7.8%) (9.0%) (11.0%) (8.6%) (9.0%) (8.2%) (4.4%) (1.0%) (8.2%) (10.5%) (11.6%) (12.9%)
21.4% Non-CSD (4.9%) (3.7%) (4.6%) (5.9%) (4.1%) (2.8%) (0.9%) 0.9% 5.1% 6.1% 6.9% 8.3% 11.9% 10.1% 10.0% 7.0% 6.5% 6.3% 7.1% 8.5% 9.6% 9.2% 8.0% 6.0% 4.4% 3.5% 0.4%
15.8% SOFT DRINKS REGULAR CALORIE 9.9% 6.0% 1.1% (3.3%) (1.6%) 0.9% 3.2% 0.7% (0.1%) 0.9% 3.0% 6.3% 9.1% 13.6% 16.3% 18.9% 22.5% 26.0% 23.1% 12.3% 9.5% 6.3% 8.3% 9.7% 8.9% 7.7% 2.7%
6.2% SOFT DRINKS NO CALORIE (9.1%) (6.2%) (5.7%) (7.3%) (6.6%) (5.5%) (4.2%) (2.8%) 0.7% 8.1% 13.1% 14.3% 15.8% 16.4% 14.8% 11.7% 9.6% 10.4% 10.3% 11.4% 10.3% 8.6% 8.8% 5.7% 4.3% 5.8% 4.9%
0.0% SOFT DRINKS REDUCED CALORIE (66.0%) (52.4%) (46.4%) (50.8%) (71.7%) (86.2%) (73.3%) (90.4%) (89.5%) (90.2%) (86.3%) (95.6%) (93.3%) ###### ###### ###### ###### ###### ####### ####### ####### ####### ####### 39012.8% ####### ####### (6.1%)
22.1% CSD 1.8% 0.8% (1.8%) (5.0%) (3.8%) (1.8%) 0.2% (0.7%) 0.2% 3.4% 6.6% 9.2% 11.5% 15.5% 16.9% 17.2% 18.3% 20.5% 18.9% 12.8% 10.7% 8.0% 9.2% 9.0% 7.9% 7.7% 3.5%
2.1% HOT CEREAL (3.4%) (6.9%) (6.0%) (4.9%) (4.9%) (5.5%) (7.0%) (6.8%) (3.2%) (3.9%) (5.2%) (5.6%) (5.6%) (5.6%) (1.4%) (2.8%) (4.1%) (3.7%) (1.7%) 3.3% 5.0% 3.5% 4.1% 4.9% 5.1% 4.5% 4.4%
1.2% RTE CEREAL 0.7% (0.4%) 0.7% 0.5% 1.7% 1.1% (1.7%) 1.2% 5.9% 3.6% 4.0% 4.3% 3.8% 7.2% 8.5% 8.2% 7.9% 7.0% 6.6% 6.8% 6.5% 6.3% 6.0% 8.1% 8.7% 0.2% (17.0%)
0.8% CEREAL AND GRANOLA BARS 12.4% 9.4% 9.2% 5.2% 6.3% 6.6% 0.8% (1.8%) (0.3%) (7.4%) (5.9%) (1.6%) 0.8% (2.3%) (7.3%) (3.7%) 9.2% 10.2% 9.6% 8.8% 8.7% 9.3% 16.1% 11.4% 5.2% (38.4%) (92.2%)
4.2% Food - Quaker 1.0% (1.8%) (1.1%) (1.4%) (0.8%) (1.2%) (3.9%) (3.7%) (0.3%) (3.0%) (3.3%) (2.3%) (1.9%) (1.8%) (0.5%) (0.4%) 1.9% 2.2% 3.0% 5.5% 6.3% 5.6% 7.4% 7.2% 6.0% (6.7%) (24.3%)
12.4% POTATO CHIP (12.1%) (12.1%) (16.5%) (18.2%) (18.1%) (16.7%) (14.0%) (7.6%) (0.7%) 5.3% 6.3% 7.3% 7.2% 5.1% 1.1% 5.0% 10.8% 16.5% 15.7% 12.4% 7.1% 3.4% 3.0% 1.7% 0.1% 0.9% 3.7%
11.1% TORTILLA CHIP (7.3%) (8.0%) (21.7%) (18.6%) (11.5%) (8.2%) (4.8%) (1.9%) 8.0% 12.2% 10.6% 13.3% 16.9% 20.8% 22.0% 23.3% 22.6% 25.9% 24.0% 18.4% 16.4% 14.2% 11.0% 10.7% 10.2% 7.4% 9.3%
6.2% CHEESE SNACKS (13.9%) (8.6%) (5.8%) (10.5%) (12.7%) (12.9%) (13.6%) (4.4%) 4.3% 14.7% 16.0% 15.7% 16.7% 27.4% 17.9% 20.5% 29.8% 35.2% 34.6% 36.4% 29.5% 25.1% 16.9% 17.0% 20.0% 16.7% 8.8%
6.4% VARIETY PACK (5.0%) 2.6% 12.3% (5.6%) (7.8%) (7.7%) (6.7%) 3.5% 12.0% 20.8% 18.2% 14.0% 8.9% 10.7% 1.6% (5.3%) 16.4% 22.0% 22.4% 24.5% 16.1% 16.2% 16.0% 15.7% 13.7% 14.7% 14.3%
2.5% DIPS 9.1% 11.1% 7.3% 4.0% 3.3% 2.8% 2.0% 4.1% 4.3% 6.9% 7.8% 6.5% 6.4% 8.5% 7.3% 6.5% 5.8% 8.3% 8.5% 7.6% 6.1% 5.5% 3.5% 4.0% 4.6% 2.4% 1.3%
3.8% CORN CHIPS (9.4%) (18.8%) (18.5%) (11.2%) (11.5%) (9.8%) (7.8%) (7.8%) (11.8%) (4.9%) 4.7% 9.9% 7.7% 2.5% 12.1% 12.8% 0.9% 0.8% (2.9%) (1.4%) 1.0% 5.6% 6.8% 5.2% 9.2% 10.1% 12.5%
2.3% POPCORN (2.9%) (6.1%) (7.4%) (6.2%) (3.7%) (5.5%) (3.0%) (0.6%) 4.7% 14.5% 28.8% 19.4% 19.4% 17.4% 20.4% 23.3% 18.9% 14.0% 13.2% 14.3% 14.2% 11.6% 11.2% 10.6% 15.8% 11.2% 14.2%
1.4% ONION SNACK (25.0%) (20.7%) (20.4%) (21.4%) (14.8%) (8.0%) (1.5%) 10.4% 18.1% 15.6% 20.5% 30.8% 34.8% 40.3% 34.6% 34.5% 31.1% 34.2% 31.5% 31.2% 31.5% 33.6% 49.9% 43.8% 33.5% 27.0% 22.9%
1.2% MULTIGRAIN SNACK (9.4%) (11.5%) (22.6%) (24.8%) (15.8%) (10.9%) (6.9%) (3.9%) (8.7%) 2.7% 17.7% 27.5% 25.0% 31.9% 40.1% 57.9% 61.3% 57.9% 55.0% 48.7% 47.0% 70.4% 58.8% 34.7% 27.1% 27.0% 24.5%
0.5% SNACK MIXES (20.8%) (38.2%) (37.5%) (33.8%) (34.8%) (35.2%) (33.8%) (35.3%) (31.7%) (28.6%) (21.7%) (10.8%) 5.4% 15.2% 19.9% 31.9% 35.4% 37.3% 37.2% 35.9% 33.2% 27.5% 28.7% 20.2% 22.5% 15.7% 14.2%
0.4% PITA CHIP 2.1% 1.6% (1.1%) (6.7%) (11.8%) (13.7%) (14.7%) (12.6%) (3.0%) 4.5% 10.2% 11.5% 13.6% 16.0% 16.1% 13.4% 10.0% 17.6% 28.8% 31.6% 29.9% 14.3% 3.7% (0.7%) (3.1%) (5.6%) (4.2%)
48.0% Food - Frito Lay (8.3%) (8.4%) (12.6%) (13.8%) (12.3%) (11.0%) (9.0%) (4.1%) 1.8% 8.2% 10.8% 11.6% 12.2% 13.7% 11.9% 13.7% 16.8% 20.2% 19.4% 17.6% 14.3% 12.4% 10.5% 9.1% 9.1% 7.7% 8.3%
95.6% PepsiCo (3.9%) (3.8%) (5.9%) (7.2%) (6.4%) (5.7%) (4.8%) (1.9%) 2.4% 5.2% 6.9% 8.3% 9.4% 9.7% 9.3% 8.9% 9.6% 11.0% 10.7% 10.9% 9.9% 8.7% 8.1% 6.8% 6.1% 3.9% 1.0%
6 February 2024
34
EXHIBIT 48: KDP - Market Share (%)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK 11.8% 11.9% 12.3% 12.3% 12.4% 12.3% 12.1% 12.3% 12.3% 12.1% 11.9% 11.5% 11.3% 11.6% 11.4% 11.3% 11.1% 11.2% 11.0% 10.7% 10.8% 10.7% 10.9% 10.8% 10.5% 10.4% 10.6%
2.2% LIQUID TEA 7.2% 7.0% 7.0% 6.8% 6.5% 6.6% 6.6% 6.7% 6.7% 6.6% 6.5% 6.3% 6.2% 6.4% 6.3% 6.3% 6.1% 6.0% 6.0% 5.8% 5.7% 5.9% 5.7% 5.5% 5.5% 5.6% 5.9%
2.4% FRUIT JUICE 3.8% 4.3% 4.6% 4.6% 4.5% 4.5% 4.6% 4.6% 4.7% 4.8% 4.7% 4.6% 4.4% 4.8% 5.0% 5.0% 5.0% 4.9% 5.0% 4.9% 5.1% 5.2% 5.1% 5.0% 4.9% 4.7% 5.1%
1.3% DAIRY BASED DRINKS 97.1% 97.3% 97.2% 97.2% 97.3% 97.2% 97.4% 98.0% 98.2% 98.3% 98.6% 98.6% 98.5% 98.5% 98.4% 97.9% 98.1% 98.2% 98.3% 98.1% 98.1% 98.2% 98.2% 98.1% 98.2% 98.2% 98.2%
0.4% SELTZER WATER 12.3% 11.2% 10.3% 9.6% 10.2% 10.2% 9.5% 9.8% 9.4% 9.8% 10.1% 10.2% 10.4% 9.9% 10.9% 9.9% 9.2% 9.3% 9.1% 8.8% 8.4% 8.4% 9.9% 9.2% 10.4% 9.0% 10.0%
0.9% VEGETABLE JUICE 15.1% 18.0% 19.0% 21.5% 21.8% 23.6% 24.7% 22.1% 21.0% 18.0% 16.6% 16.9% 17.4% 16.0% 17.3% 18.2% 21.4% 21.9% 23.6% 26.2% 24.5% 22.9% 19.2% 16.7% 18.1% 18.4% 15.8%
0.5% TONIC WATER 38.4% 39.0% 40.0% 38.9% 38.6% 39.4% 38.6% 39.1% 37.1% 37.6% 38.6% 39.0% 38.8% 38.0% 37.9% 37.2% 36.9% 36.2% 37.0% 36.4% 36.3% 35.7% 35.0% 35.1% 35.6% 35.6% 35.2%
2.3% VALUE ADD WATER 6.2% 6.3% 6.7% 7.2% 7.3% 7.2% 7.1% 7.1% 7.1% 6.9% 6.7% 6.4% 6.3% 6.2% 6.2% 6.4% 6.7% 6.6% 6.7% 6.8% 6.9% 7.0% 6.8% 6.4% 6.2% 6.2% 6.0%
0.7% LEMON/LIME JUICE 41.3% 41.8% 40.8% 41.3% 41.3% 42.0% 41.2% 42.1% 42.0% 45.2% 45.1% 42.8% 41.5% 40.4% 40.6% 40.5% 39.8% 38.8% 39.0% 39.3% 38.8% 39.9% 40.2% 40.7% 40.1% 39.4% 38.3%
0.3% CLUB SODA 31.3% 31.9% 31.1% 30.3% 29.2% 29.3% 27.7% 27.5% 25.2% 23.8% 26.6% 30.0% 32.4% 28.8% 28.7% 28.1% 28.2% 27.0% 27.9% 27.0% 25.3% 25.0% 24.0% 24.9% 27.2% 29.4% 26.9%
17.7% Non-CSD 9.0% 9.3% 9.6% 9.7% 9.7% 9.8% 9.7% 9.7% 9.7% 9.6% 9.4% 9.0% 8.8% 9.0% 9.1% 9.1% 9.1% 9.1% 9.2% 9.1% 9.1% 9.1% 9.0% 8.8% 8.5% 8.4% 8.6%
64.5% CSD 24.5% 24.3% 24.0% 24.1% 23.9% 24.1% 23.7% 23.8% 23.5% 23.6% 23.9% 24.3% 24.8% 24.5% 24.9% 24.7% 24.5% 24.1% 24.1% 23.8% 23.7% 23.8% 23.7% 24.0% 24.4% 24.8% 24.3%
2.5% APPLE SAUCE 32.7% 31.4% 32.3% 32.6% 31.9% 32.3% 32.7% 32.6% 32.1% 31.9% 31.8% 32.2% 32.7% 33.2% 32.7% 33.0% 32.5% 31.2% 31.3% 31.8% 31.5% 30.6% 30.8% 31.1% 31.7% 32.2% 32.3%
2.5% Food 32.7% 31.4% 32.3% 32.6% 31.9% 32.3% 32.7% 32.6% 32.1% 31.9% 31.8% 32.2% 32.7% 33.2% 32.7% 33.0% 32.5% 31.2% 31.3% 31.8% 31.5% 30.6% 30.8% 31.1% 31.7% 32.2% 32.3%
84.7% KDP Beverages 17.7% 18.0% 17.9% 18.0% 17.8% 17.9% 17.7% 17.7% 17.7% 17.8% 18.0% 18.1% 18.2% 18.1% 18.5% 18.3% 18.2% 17.9% 17.9% 17.6% 17.5% 17.7% 17.7% 17.9% 18.1% 18.2% 17.9%
0.6% COFFEE GROUND 2.4% 2.4% 2.4% 2.3% 2.4% 2.3% 2.3% 2.3% 2.2% 2.2% 2.1% 2.2% 2.1% 2.3% 2.2% 2.3% 2.2% 2.2% 2.2% 2.2% 2.2% 2.0% 2.1% 2.1% 2.1% 2.0% 2.1%
6.8% COFFEE POD 20.8% 21.3% 20.9% 20.9% 21.9% 21.7% 21.8% 21.9% 21.2% 21.3% 21.3% 21.7% 22.1% 21.8% 20.7% 20.7% 20.6% 20.6% 20.0% 20.3% 21.0% 19.5% 19.7% 19.9% 20.0% 20.6% 20.3%
0.3% HOT COCOA POD 62.0% 60.7% 57.6% 56.2% 56.7% 55.9% 57.5% 56.8% 61.8% 64.3% 67.6% 69.3% 67.4% 65.0% 64.8% 60.2% 57.2% 56.2% 56.4% 56.2% 62.1% 66.7% 68.8% 68.5% 67.6% 67.3% 61.4%
0.1% CHAI POD 92.3% 93.3% 93.7% 92.0% 85.6% 91.4% 93.4% 93.2% 93.2% 93.7% 94.5% 94.8% 95.5% 95.1% 94.8% 94.5% 94.8% 94.6% 94.6% 94.1% 91.7% 87.4% 87.8% 88.1% 88.0% 87.5% 89.2%
7.9% Coffee 11.2% 11.1% 10.7% 10.6% 10.8% 10.5% 10.6% 10.8% 10.6% 10.8% 11.0% 11.7% 11.8% 11.2% 10.5% 10.4% 10.2% 10.1% 9.7% 9.8% 10.2% 9.6% 9.9% 10.3% 10.6% 10.9% 10.4%
2.2% KITCHEN APPLIANCES 10.4% 9.7% 9.1% 9.1% 9.9% 8.6% 8.0% 8.4% 9.3% 10.5% 10.7% 11.8% 10.3% 9.6% 8.9% 8.8% 8.9% 9.7% 9.5% 9.2% 9.0% 9.3% 11.1% 11.2% 11.5% 10.6% 10.4%
2.2% KITCHEN APPLIANCES 10.4% 9.7% 9.1% 9.1% 9.9% 8.6% 8.0% 8.4% 9.3% 10.5% 10.7% 11.8% 10.3% 9.6% 8.9% 8.8% 8.9% 9.7% 9.5% 9.2% 9.0% 9.3% 11.1% 11.2% 11.5% 10.6% 10.4%
10.0% KDP Coffee Owned/Licensed 11.0% 10.8% 10.3% 10.2% 10.6% 10.1% 9.9% 10.2% 10.3% 10.7% 10.9% 11.7% 11.3% 10.8% 10.1% 10.0% 9.9% 10.0% 9.7% 9.7% 9.9% 9.5% 10.1% 10.4% 10.8% 10.8% 10.4%
5.2% KDP Partner Pods 48.7% 47.6% 47.7% 47.1% 46.1% 46.1% 46.0% 45.3% 46.8% 46.6% 46.9% 47.6% 47.8% 45.6% 46.7% 46.3% 46.3% 46.0% 46.2% 45.7% 45.8% 47.6% 47.2% 46.9% 48.1% 47.8% 46.6%
15.3% Total KDP Coffee 23.9% 23.4% 23.1% 22.8% 22.7% 22.4% 22.3% 22.2% 22.8% 23.0% 23.2% 24.0% 23.8% 22.7% 22.6% 22.4% 22.4% 22.3% 22.2% 22.0% 22.2% 22.5% 22.8% 22.9% 23.6% 23.4% 22.8%
94.8% TOTAL KDP (without Partner Pods) 16.1% 16.3% 16.2% 16.2% 16.1% 16.1% 16.0% 16.0% 16.0% 16.1% 16.3% 16.5% 16.6% 16.4% 16.7% 16.5% 16.4% 16.1% 16.1% 15.9% 15.8% 15.9% 16.0% 16.2% 16.4% 16.5% 16.2%
100.0% TOTAL KDP with Partner Pods 18.7% 18.8% 18.7% 18.7% 18.5% 18.6% 18.4% 18.4% 18.4% 18.6% 18.8% 19.0% 19.0% 18.8% 19.1% 19.0% 18.8% 18.5% 18.5% 18.3% 18.2% 18.4% 18.5% 18.6% 18.9% 19.0% 18.6%
For weighting purposes, we attribute 1/3 of partner pod sales, and 100% of partner pod volume to KDP
6 February 2024
35
EXHIBIT 49: KDP - Market Share Change YoY (bps)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK (26) 3 (6) (14) (38) (49) (29) (22) 32 11 9 (35) (34) (19) (47) (102) (119) (117) (124) (140) (150) (162) (123) (116) (103) (94) (99)
2.2% LIQUID TEA (42) (31) (48) (64) (85) (26) (44) (24) (26) (32) (29) (78) (76) (79) (72) (70) (75) (47) (66) (72) (94) (81) (94) (103) (76) (61) (55)
2.4% FRUIT JUICE 33 77 116 114 113 118 126 103 83 88 100 113 99 96 75 37 45 38 48 27 52 52 29 30 27 33 35
1.3% DAIRY BASED DRINKS 44 49 (8) (24) (14) 16 55 131 124 126 151 154 137 142 106 75 86 93 106 64 9 (8) (9) (42) (41) (30) (35)
0.4% SELTZER WATER (271) (388) (423) (449) (513) (480) (389) (474) (414) (367) (290) (258) (262) (231) (38) (40) (40) (93) (117) (69) (132) (99) 2 (89) 27 (142) 9
0.9% VEGETABLE JUICE 77 209 187 303 284 238 256 136 113 10 46 (61) (59) 87 (63) (73) (13) 13 3 157 243 186 118 14 115 101 (13)
0.5% TONIC WATER (532) (445) (345) (443) (446) (359) (383) (293) (391) (262) (154) (90) (37) (39) (114) (281) (199) (238) (235) (214) (287) (140) (257) (352) (345) (323) (276)
2.3% VALUE ADD WATER (31) (42) (29) 28 72 159 151 116 107 130 70 14 (6) 5 (11) (34) (49) (70) (54) (31) (18) (7) (19) (34) (20) (15) (21)
0.7% LEMON/LIME JUICE 132 236 66 137 108 62 (55) (110) (112) 294 327 12 (123) (85) (119) (34) (153) (248) (300) (185) (329) (204) (510) (447) (263) (211) (217)
0.0% SPARKLING JUICE (162) (131) (230) (272) (283) (262) (248) (326) (292) (295) (244) (120) (86) (249) (374) (430) (391) (373) (334) (293) (213) (233) (201) (156) (63) (46) (88)
0.3% CLUB SODA (615) (511) (539) (536) (627) (593) (613) (407) (529) (612) (476) (308) (208) (249) (322) (294) (213) (212) (132) (70) (215) (17) 25 (170) (280) (292) (194)
17.7% Non-CSD (30) 1 2 6 (7) 21 29 31 38 39 33 2 (5) 2 (23) (52) (62) (55) (59) (62) (63) (58) (60) (67) (47) (35) (38)
48.6% SOFT DRINKS REGULAR CALORIE 8 (33) (42) (12) 2 23 11 8 (16) 6 (4) 10 13 22 83 89 62 34 14 11 (7) 27 20 25 13 12 (0)
15.6% SOFT DRINKS NO CALORIE 211 196 97 11 (36) (44) (50) (74) (77) (42) (66) (51) (39) (6) 40 59 36 26 25 16 21 65 23 27 23 20 (20)
0.4% SOFT DRINKS REDUCED CALORIE (581) (332) (512) (321) (392) (346) (354) (266) (616) (433) (519) (589) (787) (1,380) (1,804) (1,770) (1,927) (1,719) (1,566) (1,469) (1,412) (1,307) (1,338) (1,414) (1,408) (1,397) (999)
64.5% CSD 61 28 (8) (10) (11) 0 (9) (18) (39) (11) (25) (12) (7) 7 61 70 41 18 4 1 (10) 27 10 13 4 2 (21)
2.5% APPLE SAUCE (194) (321) (201) (190) (139) (99) (113) (188) (99) (37) (208) (217) (89) 53 132 71 (9) (61) (101) (96) (110) (156) (103) (64) (52) (45) (99)
2.5% Food (194) (321) (201) (190) (139) (99) (113) (188) (99) (37) (208) (217) (89) 53 132 71 (9) (61) (101) (96) (110) (156) (103) (64) (52) (45) (99)
84.7% KDP Beverages 24 30 12 19 7 31 23 17 16 34 23 16 19 38 55 47 19 11 2 (2) (14) 0 (9) (11) (5) (1) (21)
0.6% COFFEE GROUND (2) (10) (15) (22) (14) (20) (21) (17) (22) (31) (28) (5) (12) (10) (14) (10) (9) (19) (14) (12) (19) (28) (10) (7) (16) (11) (18)
6.8% COFFEE POD (88) (17) (44) (85) (23) (36) (31) (68) (27) (47) 16 94 82 101 (61) (20) (35) (128) (171) (151) (97) (174) (155) (144) (171) (155) (150)
0.3% HOT COCOA POD 894 1,208 728 600 647 516 694 254 234 9 319 462 273 307 410 256 101 (50) 56 (128) 532 488 448 95 (179) (19) (360)
0.1% CHAI POD (430) (258) (278) (420) (1,086) (503) (265) (200) (142) (53) (38) 96 166 276 151 81 283 904 323 63 (152) (581) (591) (637) (674) (808) (588)
7.9% Coffee (27) (7) (30) (53) (37) (55) (49) (57) (45) (53) (22) 23 5 3 (66) (34) (43) (74) (79) (80) (60) (99) (91) (75) (111) (89) (77)
2.2% KITCHEN APPLIANCES 248 174 145 100 119 40 (53) (69) (49) 1 (147) 27 (93) (82) (82) (32) (17) (18) 94 119 56 (5) 59 48 (32) 32 82
2.2% KITCHEN APPLIANCES 248 174 145 100 119 40 (53) (69) (49) 1 (147) 27 (93) (82) (82) (32) (17) (18) 94 119 56 (5) 59 48 (32) 32 82
10.0% KDP Coffee Owned/Licensed 64 50 39 3 15 (18) (40) (51) (41) (38) (54) 23 (24) (14) (66) (29) (32) (58) (37) (29) (26) (75) (61) (51) (89) (47) (42)
5.2% KDP Partner Pods 223 85 110 54 (37) (70) (96) (169) (159) (83) (138) (225) (226) (309) (98) (139) (81) (9) 8 (26) 52 74 56 (1) 48 0 96
15.3% Total KDP Coffee 118 62 63 21 (3) (36) (59) (92) (81) (53) (83) (61) (93) (115) (77) (67) (49) (41) (22) (28) 1 (24) (21) (33) (42) (31) 5
94.8% TOTAL KDP (without Partner Pods) 27 30 14 16 8 25 15 10 10 25 14 16 14 31 40 37 13 3 (2) (4) (15) (7) (14) (15) (13) (5) (22)
100.0% TOTAL KDP with Partner Pods 38 35 20 19 6 21 11 1 1 21 6 4 2 15 35 29 9 3 (2) (6) (12) (3) (11) (15) (11) (5) (17)
6 February 2024
36
EXHIBIT 50: KDP - Volume Growth (YoY%)

Volume Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK (2.5%) (2.1%) (0.1%) 1.6% 1.1% (4.0%) 1.8% 3.9% 6.9% 1.0% 0.8% (3.4%) (3.4%) (4.1%) (3.2%) (8.0%) (10.5%) (12.1%) (6.8%) (8.9%) (10.5%) (11.5%) (10.3%) (10.7%) (10.3%) (10.8%) (6.7%)
2.2% LIQUID TEA (8.5%) (0.4%) (7.5%) (12.9%) (17.0%) (9.3%) (9.1%) (3.6%) (1.9%) (1.5%) (2.6%) (11.7%) (12.1%) (10.2%) (10.7%) (10.8%) (9.7%) (9.6%) (10.4%) (9.8%) (12.1%) (7.8%) (13.2%) (14.0%) (8.8%) (6.8%) (8.8%)
2.4% FRUIT JUICE 9.9% 15.4% 26.9% 24.1% 26.3% 21.1% 24.0% 11.5% 4.4% 6.5% 12.1% 15.7% 13.2% 3.3% 8.1% (1.6%) (2.1%) (7.4%) (0.3%) (2.5%) 5.4% 8.8% 1.9% 1.9% (0.3%) (0.2%) 2.4%
1.3% DAIRY BASED DRINKS 12.3% 14.5% 5.8% 5.2% (1.1%) 1.6% 3.9% 7.6% 3.1% (0.8%) (0.7%) (0.2%) (5.4%) (4.8%) (9.2%) (11.2%) (18.8%) (16.3%) (14.7%) (18.0%) (16.9%) (15.1%) (18.9%) (21.5%) (19.0%) (16.6%) (14.7%)
0.4% SELTZER WATER (17.8%) (33.5%) (34.7%) (38.4%) (38.1%) (37.3%) (32.2%) (32.1%) (33.6%) (29.9%) (25.7%) (23.1%) (24.9%) (27.1%) (4.1%) (3.9%) 3.3% (8.1%) (10.6%) 1.3% (18.8%) (13.8%) 3.4% (10.2%) 8.3% (7.6%) 11.5%
0.9% VEGETABLE JUICE (3.2%) (0.1%) (1.0%) 1.3% 0.8% (4.1%) (2.6%) (1.0%) (5.6%) (3.7%) (4.8%) (8.6%) (7.3%) (3.2%) (10.1%) (8.3%) (8.4%) (7.1%) (7.9%) (0.6%) 0.8% (3.1%) (5.3%) (4.3%) (4.0%) (5.9%) (6.5%)
0.5% TONIC WATER (17.4%) (14.3%) (15.9%) (18.9%) (18.8%) (16.8%) (12.7%) (10.1%) (16.2%) (15.2%) (10.8%) (9.1%) (9.2%) (12.8%) (12.9%) (16.3%) (12.4%) (14.4%) (13.2%) (13.5%) (16.4%) (13.0%) (14.5%) (17.4%) (15.3%) (15.8%) (11.9%)
2.3% VALUE ADD WATER 15.7% 11.0% 6.2% 16.9% 29.4% 38.3% 37.1% 25.5% 24.2% 28.8% 19.5% 8.8% (0.4%) 3.0% 1.6% (5.4%) (4.5%) (14.2%) (9.6%) (3.3%) 0.2% 3.8% (1.8%) (7.6%) (3.6%) (3.2%) (4.7%)
0.7% LEMON/LIME JUICE 5.6% 10.2% 7.5% 7.1% 4.4% 1.3% (0.6%) (0.7%) (4.8%) 6.1% 9.0% 3.0% (1.9%) (2.7%) 0.5% (1.7%) (3.2%) (5.0%) (5.5%) (0.6%) (4.3%) 5.3% (6.3%) (8.3%) (3.3%) (2.7%) (5.8%)
0.0% SPARKLING JUICE (24.3%) (17.7%) (21.9%) (27.4%) (32.6%) (35.8%) (44.8%) (62.1%) (56.1%) (60.3%) (65.6%) (67.1%) (67.8%) (72.7%) (86.5%) (93.0%) (96.3%) (96.7%) (97.4%) (97.2%) (95.8%) (97.3%) (97.0%) (96.9%) (97.1%) (97.2%) (96.2%)
0.3% CLUB SODA (13.7%) (6.7%) (7.3%) (7.2%) (7.2%) (6.4%) (4.1%) (1.9%) (9.4%) (15.2%) (7.3%) (6.6%) 2.1% (2.2%) (6.7%) (9.0%) (7.9%) (11.0%) (7.4%) (4.7%) (10.0%) (3.9%) (0.2%) (10.1%) (8.3%) (11.6%) (7.7%)
17.7% Non-CSD (0.6%) 1.3% 0.8% 1.3% 1.2% 0.3% 3.4% 3.5% 3.1% 1.9% 1.7% (2.3%) (4.0%) (4.5%) (3.9%) (7.9%) (9.0%) (11.6%) (8.2%) (7.5%) (7.7%) (5.9%) (8.3%) (10.0%) (7.9%) (8.1%) (5.8%)
48.6% SOFT DRINKS REGULAR CALORIE (2.8%) (0.8%) (3.5%) (1.7%) (1.7%) (1.3%) (0.7%) (2.2%) (3.9%) (3.4%) (2.1%) (2.2%) (3.2%) (2.1%) (1.0%) (1.4%) (2.2%) (5.4%) (6.2%) (4.5%) (6.2%) (4.4%) (5.4%) (5.7%) (2.1%) (2.4%) (4.4%)
15.6% SOFT DRINKS NO CALORIE 11.5% 16.7% 8.4% 4.2% (1.1%) 1.5% 0.8% (2.4%) (1.2%) (2.1%) (2.0%) (0.8%) (1.6%) (1.2%) 0.7% (0.1%) 0.9% (0.9%) (1.4%) (0.4%) (2.5%) 0.3% (2.0%) (1.7%) 1.8% 2.1% (4.0%)
0.4% SOFT DRINKS REDUCED CALORIE 8.2% 11.0% (0.2%) (3.6%) 0.3% 1.1% 1.9% 5.1% (3.9%) 6.0% 1.0% 1.6% (6.9%) 0.5% 1.6% 1.3% 6.8% 0.6% (0.2%) 5.2% 3.8% 5.8% 6.8% 3.5% 3.5% 7.2% 6.4%
64.5% CSD 0.4% 3.1% (0.8%) (0.3%) (1.6%) (0.6%) (0.3%) (2.2%) (3.3%) (3.0%) (2.1%) (1.9%) (2.9%) (1.9%) (0.5%) (1.1%) (1.4%) (4.3%) (5.0%) (3.5%) (5.3%) (3.2%) (4.5%) (4.7%) (1.2%) (1.3%) (4.2%)
2.5% APPLE SAUCE 2.9% (3.6%) 1.3% (0.6%) 0.8% (3.4%) (6.7%) (11.9%) (8.0%) 1.2% (3.3%) (5.0%) (0.3%) (0.6%) 7.9% 3.9% (1.1%) (3.3%) (2.1%) (0.6%) (1.3%) (4.5%) (6.9%) (6.6%) (6.9%) (8.2%) (8.7%)
2.5% Food 2.9% (3.6%) 1.3% (0.6%) 0.8% (3.4%) (6.7%) (11.9%) (8.0%) 1.2% (3.3%) (5.0%) (0.3%) (0.6%) 7.9% 3.9% (1.1%) (3.3%) (2.1%) (0.6%) (1.3%) (4.5%) (6.9%) (6.6%) (6.9%) (8.2%) (8.7%)
84.7% KDP Beverages 0.3% 2.5% (0.4%) 0.0% (0.8%) (0.5%) 0.4% (1.1%) (1.9%) (1.7%) (1.3%) (2.1%) (3.0%) (2.4%) (1.0%) (2.5%) (3.2%) (6.0%) (5.7%) (4.4%) (5.7%) (3.9%) (5.5%) (5.9%) (2.7%) (2.9%) (4.7%)
0.6% COFFEE GROUND (7.9%) (12.4%) (16.6%) (20.3%) (15.4%) (15.6%) (17.0%) (19.3%) (18.5%) (22.7%) (20.2%) (3.2%) (5.7%) (9.5%) (10.3%) (2.4%) (3.5%) (8.7%) (10.7%) (7.5%) (10.7%) (19.0%) (10.9%) (9.9%) (12.4%) (14.4%) (12.6%)
6.8% COFFEE POD (4.0%) (0.8%) (4.4%) (7.2%) (3.2%) (6.6%) (8.4%) (9.9%) (5.5%) (6.3%) (1.8%) 5.5% 4.1% 2.2% (6.2%) (2.4%) (4.3%) (7.7%) (9.1%) (6.6%) (5.6%) (11.2%) (12.6%) (9.2%) (9.7%) (7.9%) (7.9%)
0.3% HOT COCOA POD 7.3% (2.0%) (2.3%) (7.8%) (18.2%) (24.5%) (20.7%) (23.2%) (4.3%) (0.9%) (1.0%) 20.7% 27.6% (8.1%) 17.1% 40.4% 24.7% 2.3% (2.1%) (3.5%) 3.3% (13.8%) (26.1%) (18.5%) (32.1%) (20.7%) 5.0%
0.1% CHAI POD (47.3%) (41.4%) (40.7%) (51.3%) (74.2%) (57.4%) (45.5%) (35.9%) (19.0%) (10.4%) (1.7%) 6.9% 10.6% 18.9% 6.3% 6.3% 15.1% 121.0% 35.7% 10.8% 9.2% 6.8% (7.0%) (8.3%) (8.6%) (18.4%) (2.3%)
7.9% Coffee (4.4%) (2.4%) (5.8%) (8.8%) (5.2%) (8.1%) (9.6%) (10.9%) (6.6%) (7.6%) (3.4%) 6.1% 5.2% 0.9% (5.4%) (1.1%) (3.3%) (7.0%) (8.8%) (6.5%) (5.6%) (11.6%) (12.6%) (9.4%) (11.6%) (9.2%) (7.3%)
2.2% KITCHEN APPLIANCES (6.5%) 5.3% (16.9%) (24.1%) (7.9%) (20.2%) (25.6%) (27.0%) (17.0%) (11.4%) (29.2%) (1.1%) (17.8%) (7.7%) (19.1%) (6.9%) (9.3%) (17.0%) (4.4%) 2.7% (9.0%) (14.3%) (6.8%) (10.0%) (11.2%) (8.2%) (8.0%)
2.2% KITCHEN APPLIANCES (6.5%) 5.3% (16.9%) (24.1%) (7.9%) (20.2%) (25.6%) (27.0%) (17.0%) (11.4%) (29.2%) (1.1%) (17.8%) (7.7%) (19.1%) (6.9%) (9.3%) (17.0%) (4.4%) 2.7% (9.0%) (14.3%) (6.8%) (10.0%) (11.2%) (8.2%) (8.0%)
10.0% KDP Coffee Owned/Licensed (4.9%) (0.7%) (8.6%) ###### (5.9%) ###### ###### (14.9%) (9.3%) (8.5%) ###### 3.4% (3.9%) (1.1%) (8.5%) (2.4%) (4.6%) (9.4%) (7.9%) (4.6%) (6.4%) ##### (11.4%) (9.5%) (11.5%) (8.9%) (7.4%)
5.2% KDP Partner Pods 4.5% 1.6% 0.5% (1.8%) (4.5%) (6.3%) (8.5%) (9.4%) (6.4%) (4.0%) (5.8%) (5.4%) (3.3%) (10.1%) (6.1%) (6.6%) (5.0%) 0.8% 2.7% 1.2% 1.3% (0.1%) (0.3%) (0.2%) 0.5% (3.0%) 6.1%
15.3% Total KDP Coffee (1.7%) 0.1% (5.5%) (8.8%) (5.4%) (9.4%) ###### (13.0%) (8.3%) (7.0%) (9.1%) 0.4% (3.7%) (4.2%) (7.7%) (3.8%) (4.8%) (5.9%) (4.3%) (2.7%) (3.7%) (8.1%) (7.6%) (6.3%) (7.4%) (6.9%) (2.8%)
94.8% TOTAL KDP (without Partner Pods) (0.3%) 2.0% (1.2%) (1.2%) (1.3%) (1.5%) (1.0%) (2.4%) (2.5%) (2.3%) (2.2%) (1.4%) (3.0%) (2.2%) (1.7%) (2.4%) (3.2%) (6.0%) (5.6%) (4.2%) (5.5%) (4.5%) (5.8%) (6.0%) (3.5%) (3.3%) (4.7%)
100.0% TOTAL KDP with Partner Pods (0.0%) 2.1% (1.1%) (1.3%) (1.5%) (1.8%) (1.4%) (2.9%) (2.9%) (2.5%) (2.5%) (1.7%) (3.1%) (2.7%) (2.1%) (2.7%) (3.4%) (6.0%) (5.5%) (4.1%) (5.4%) (4.5%) (5.8%) (6.0%) (3.4%) (3.5%) (4.4%)
6 February 2024
37
EXHIBIT 51: KDP - Price Growth (YoY%)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK 8.8% 11.3% 6.5% 4.1% 4.6% 6.7% 6.4% 5.5% 5.1% 10.1% 10.7% 10.6% 9.4% 10.2% 8.8% 8.6% 10.5% 10.2% 2.9% 2.1% 1.1% 1.7% 0.8% 0.7% 2.0% 2.9% (0.8%)
2.2% LIQUID TEA 5.9% 2.7% 4.6% 6.8% 11.9% 10.6% 12.2% 9.4% 6.8% 3.7% 7.4% 9.4% 9.8% 8.7% 9.8% 7.5% 7.2% 6.8% 4.6% 1.2% 0.0% (2.2%) 0.1% (1.5%) (1.5%) (1.8%) (1.9%)
2.4% FRUIT JUICE 6.7% 9.4% 9.3% 10.9% 9.6% 15.1% 15.5% 19.1% 17.7% 18.1% 18.7% 20.9% 20.5% 20.3% 12.8% 13.0% 14.4% 17.6% 11.7% 7.4% 2.7% (0.2%) 1.1% 1.2% 2.5% 3.2% 2.9%
1.3% DAIRY BASED DRINKS (4.9%) (3.8%) (0.6%) (2.4%) (1.7%) 0.9% 4.0% 9.6% 12.1% 15.4% 15.8% 10.2% 10.2% 8.4% 7.7% 9.1% 15.5% 17.8% 14.9% 15.0% 14.1% 12.7% 11.9% 12.9% 12.6% 12.4% 12.8%
0.4% SELTZER WATER 2.8% 10.2% 11.1% 11.6% 14.8% 15.3% 17.2% 14.1% 14.6% 13.3% 11.8% 16.5% 16.1% 19.8% 10.7% 7.4% 9.1% 10.4% 11.1% 3.0% 13.5% 14.5% 7.9% 9.7% 5.0% 3.9% 0.0%
0.9% VEGETABLE JUICE 7.8% 14.1% 15.5% 11.9% 14.0% 15.0% 15.6% 10.3% 11.3% 9.1% 8.5% 8.5% 7.5% 3.1% 0.6% (0.1%) 2.5% 2.8% 1.3% 1.8% 5.4% 5.5% 4.9% 4.8% 5.2% 4.8% 7.7%
0.5% TONIC WATER 2.5% 3.0% 4.5% 3.6% 5.1% 5.7% 4.6% 6.1% 7.7% 10.1% 9.9% 11.6% 12.1% 12.2% 12.2% 12.2% 13.0% 13.6% 12.8% 13.3% 12.2% 12.6% 8.5% 8.9% 6.7% 7.6% 5.2%
2.3% VALUE ADD WATER (2.4%) 2.3% 2.5% (5.2%) (3.0%) (0.6%) 3.8% 3.7% 2.3% 4.6% 4.9% 1.3% 5.6% 6.3% 4.4% 5.5% 7.6% 9.4% 7.7% 5.0% 2.8% 1.0% 0.2% 3.3% 3.5% 3.7% (0.8%)
0.7% LEMON/LIME JUICE 3.1% 1.6% 1.4% 3.3% 5.2% 6.1% 8.5% 8.1% 8.6% 8.9% 9.3% 7.8% 8.4% 5.6% 4.5% 6.3% 4.2% 4.1% 3.4% 1.0% (0.4%) (4.1%) (1.7%) (1.0%) (2.3%) (2.3%) (0.0%)
0.0% SPARKLING JUICE (11.2%) (8.7%) (16.8%) (17.1%) (19.7%) (19.8%) (13.7%) (7.1%) (10.0%) (6.0%) (0.7%) 1.8% 5.7% 16.6% 25.4% 39.3% 39.5% 45.3% 36.9% 16.7% 7.1% (14.4%) (17.0%) (15.6%) (12.3%) (12.4%) (19.5%)
0.3% CLUB SODA 1.3% 1.1% 0.9% 0.5% 1.4% 2.1% 2.3% 4.8% 4.6% 7.3% 7.5% 10.9% 8.5% 12.1% 10.3% 9.8% 13.6% 15.3% 12.0% 12.3% 10.7% 11.8% 8.2% 9.3% 6.6% 7.0% 4.7%
17.7% Non-CSD 4.8% 6.5% 5.5% 3.6% 4.9% 6.8% 8.1% 7.9% 7.4% 9.6% 10.6% 10.5% 10.6% 10.5% 8.6% 8.4% 10.1% 10.8% 6.4% 4.5% 3.3% 2.3% 2.2% 2.5% 3.1% 3.9% 1.4%
64.5% CSD 11.5% 11.3% 11.5% 10.9% 13.3% 11.9% 13.3% 14.6% 15.2% 17.2% 17.0% 16.2% 17.0% 17.2% 18.7% 18.6% 17.8% 17.7% 18.5% 15.6% 14.0% 11.3% 9.2% 8.1% 5.6% 4.8% 6.3%
2.5% APPLE SAUCE 8.4% 13.0% 11.8% 13.6% 13.4% 18.9% 21.7% 21.3% 20.1% 18.0% 19.0% 18.5% 17.1% 15.9% 10.3% 12.5% 9.3% 9.4% 4.5% 0.7% (1.4%) 0.8% 2.2% 2.0% 1.4% 2.1% 1.3%
2.5% Food 8.4% 13.0% 11.8% 13.6% 13.4% 18.9% 21.7% 21.3% 20.1% 18.0% 19.0% 18.5% 17.1% 15.9% 10.3% 12.5% 9.3% 9.4% 4.5% 0.7% (1.4%) 0.8% 2.2% 2.0% 1.4% 2.1% 1.3%
84.7% KDP Beverages 9.8% 10.2% 10.0% 9.2% 11.2% 10.8% 12.2% 13.1% 13.4% 15.4% 15.6% 15.0% 15.7% 15.6% 16.2% 16.1% 15.8% 15.9% 15.3% 12.5% 10.9% 8.9% 7.4% 6.8% 5.0% 4.5% 5.1%
0.6% COFFEE GROUND 8.8% 13.0% 20.4% 21.8% 21.8% 22.9% 23.7% 28.4% 28.6% 31.3% 26.3% 18.4% 21.1% 17.8% 15.7% 5.8% 6.1% 6.4% 7.0% 4.6% 2.5% 4.9% 3.0% 2.4% 1.4% 3.6% 3.1%
6.8% COFFEE POD 6.1% 6.2% 9.8% 10.9% 9.3% 13.1% 15.3% 15.3% 14.1% 15.9% 12.4% 8.4% 9.9% 6.7% 7.5% 4.8% 5.2% 5.8% 4.3% 1.3% 0.5% 0.5% 1.8% 0.1% (0.8%) (3.4%) 0.1%
0.3% HOT COCOA POD 6.0% 4.1% 6.9% 9.9% 9.9% 15.2% 15.2% 16.2% 10.0% 12.1% 9.4% 5.3% 6.1% (0.2%) (14.8%) (23.8%) (24.6%) (5.8%) 1.9% 2.7% 0.7% 7.2% 11.0% 8.0% 8.4% 3.3% 3.4%
0.1% CHAI POD 13.7% 13.2% 12.5% 15.5% 19.3% 23.4% 21.5% 25.5% 19.8% 15.8% 9.8% 8.5% 5.0% 2.0% 1.5% 2.7% 4.3% 1.2% (2.6%) (1.3%) (0.4%) (5.4%) 5.9% 3.5% (2.4%) 3.3% (1.7%)
7.9% Coffee 6.6% 6.9% 10.6% 11.7% 10.3% 14.0% 16.0% 16.3% 15.2% 16.9% 13.3% 9.0% 10.3% 7.3% 7.0% 3.8% 4.5% 5.6% 4.4% 1.5% 0.6% 1.0% 2.2% 0.6% 0.0% (2.5%) 0.4%
2.2% KITCHEN APPLIANCES 4.2% 0.3% 6.6% 15.5% 4.4% 11.5% 13.7% 13.2% 6.0% 5.0% 9.8% (12.6%) (4.0%) (7.0%) 4.8% (4.8%) (7.2%) (0.7%) (4.1%) (8.7%) (6.7%) (4.4%) (7.7%) (9.1%) (6.0%) (7.3%) (4.5%)
2.2% KITCHEN APPLIANCES 4.2% 0.3% 6.6% 15.5% 4.4% 11.5% 13.7% 13.2% 6.0% 5.0% 9.8% (12.6%) (4.0%) (7.0%) 4.8% (4.8%) (7.2%) (0.7%) (4.1%) (8.7%) (6.7%) (4.4%) (7.7%) (9.1%) (6.0%) (7.3%) (4.5%)
10.0% KDP Coffee Owned/Licensed 6.0% 5.4% 9.7% 12.5% 8.9% 13.5% 15.6% 15.7% 13.0% 14.0% 12.5% 1.3% 5.5% 4.2% 6.5% 2.0% 2.1% 4.2% 2.6% (0.7%) (0.8%) (0.2%) (0.1%) (1.5%) (1.9%) (4.0%) (0.5%)
5.2% KDP Partner Pods 6.5% 6.5% 9.1% 10.3% 11.0% 12.8% 14.6% 13.9% 12.9% 13.6% 13.0% 10.6% 8.8% 8.4% 8.2% 7.4% 6.0% 2.6% 0.3% (0.1%) (0.9%) (1.1%) (2.5%) (2.3%) (2.3%) (1.4%) (4.7%)
15.3% Total KDP Coffee 6.2% 5.7% 9.5% 11.8% 9.6% 13.3% 15.2% 15.1% 13.0% 13.9% 12.7% 4.4% 6.6% 5.6% 7.1% 3.8% 3.4% 3.7% 1.8% (0.5%) (0.9%) (0.5%) (0.9%) (1.8%) (2.0%) (3.1%) (2.0%)
94.8% TOTAL KDP (without Partner Pods) 8.9% 9.2% 9.4% 9.0% 10.3% 10.5% 11.9% 12.6% 12.7% 14.4% 14.5% 12.9% 13.8% 13.7% 14.4% 13.9% 13.6% 13.9% 13.2% 10.6% 9.2% 7.5% 6.2% 5.6% 4.0% 3.4% 4.3%
100.0% TOTAL KDP with Partner Pods 9.3% 9.5% 9.9% 9.6% 10.9% 11.2% 12.7% 13.4% 13.3% 15.1% 15.1% 13.4% 14.3% 14.1% 14.8% 14.2% 13.9% 14.0% 13.2% 10.6% 9.1% 7.4% 6.1% 5.5% 3.9% 3.4% 4.0%
6 February 2024
38
EXHIBIT 52: KDP - Sales Growth (YoY%)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK 6.1% 9.0% 6.5% 5.8% 5.8% 2.4% 8.4% 9.6% 12.3% 11.2% 11.5% 6.8% 5.6% 5.7% 5.4% (0.0%) (1.0%) (3.2%) (4.1%) (7.0%) (9.4%) (10.0%) (9.5%) (10.1%) (8.5%) (8.2%) (7.4%)
2.2% LIQUID TEA (3.1%) 2.3% (3.3%) (6.9%) (7.1%) 0.3% 2.1% 5.5% 4.8% 2.2% 4.6% (3.4%) (3.5%) (2.4%) (1.9%) (4.0%) (3.2%) (3.4%) (6.3%) (8.7%) (12.1%) (9.8%) (13.1%) (15.3%) (10.2%) (8.5%) (10.6%)
2.4% FRUIT JUICE 17.3% 26.2% 38.7% 37.6% 38.4% 39.3% 43.2% 32.9% 22.9% 25.7% 33.1% 39.9% 36.4% 24.3% 21.9% 11.2% 11.9% 8.9% 11.4% 4.7% 8.2% 8.6% 3.0% 3.1% 2.1% 3.0% 5.3%
1.3% DAIRY BASED DRINKS 6.9% 10.1% 5.1% 2.7% (2.8%) 2.6% 8.1% 17.9% 15.5% 14.5% 14.9% 10.0% 4.3% 3.2% (2.3%) (3.1%) (6.3%) (1.4%) (2.0%) (5.6%) (5.2%) (4.4%) (9.2%) (11.4%) (8.7%) (6.3%) (3.8%)
0.4% SELTZER WATER (15.5%) (26.7%) (27.5%) (31.3%) (28.9%) (27.8%) (20.6%) (22.5%) (24.0%) (20.6%) (16.9%) (10.5%) (12.8%) (12.7%) 6.2% 3.2% 12.6% 1.5% (0.7%) 4.4% (7.8%) (1.3%) 11.5% (1.5%) 13.7% (4.0%) 11.5%
0.9% VEGETABLE JUICE 4.3% 14.0% 14.3% 13.3% 14.9% 10.3% 12.6% 9.2% 5.1% 5.1% 3.2% (0.8%) (0.3%) (0.2%) (9.6%) (8.3%) (6.1%) (4.5%) (6.7%) 1.2% 6.2% 2.2% (0.6%) 0.4% 1.0% (1.4%) 0.8%
0.5% TONIC WATER (15.3%) (11.7%) (12.1%) (16.0%) (14.7%) (12.0%) (8.7%) (4.5%) (9.7%) (6.7%) (2.0%) 1.4% 1.7% (2.2%) (2.3%) (6.1%) (1.0%) (2.7%) (2.0%) (2.0%) (6.3%) (2.1%) (7.2%) (10.0%) (9.7%) (9.4%) (7.3%)
2.3% VALUE ADD WATER 13.0% 13.6% 8.9% 10.9% 25.5% 37.4% 42.4% 30.1% 27.1% 34.8% 25.3% 10.3% 5.1% 9.4% 6.0% (0.2%) 2.7% (6.1%) (2.7%) 1.5% 2.9% 4.9% (1.6%) (4.5%) (0.3%) 0.4% (5.5%)
0.7% LEMON/LIME JUICE 8.8% 11.9% 9.0% 10.7% 9.8% 7.4% 7.8% 7.3% 3.4% 15.5% 19.0% 11.0% 6.3% 2.8% 5.0% 4.5% 0.9% (1.0%) (2.3%) 0.4% (4.7%) 1.0% (7.8%) (9.3%) (5.6%) (4.9%) (5.9%)
0.0% SPARKLING JUICE (32.8%) (24.9%) (35.0%) (39.8%) (45.8%) (48.5%) (52.4%) (64.8%) (60.5%) (62.7%) (65.9%) (66.5%) (65.9%) (68.1%) (83.1%) (90.3%) (94.8%) (95.2%) (96.4%) (96.8%) (95.5%) (97.7%) (97.5%) (97.4%) (97.4%) (97.5%) (96.9%)
0.3% CLUB SODA (12.5%) (5.7%) (6.5%) (6.7%) (5.9%) (4.4%) (2.0%) 2.8% (5.2%) (9.0%) (0.4%) 3.5% 10.8% 9.7% 2.9% (0.1%) 4.6% 2.6% 3.7% 7.0% (0.4%) 7.5% 8.0% (1.7%) (2.3%) (5.4%) (3.4%)
17.7% Non-CSD 4.1% 7.9% 6.3% 5.0% 6.1% 7.1% 11.8% 11.7% 10.7% 11.7% 12.4% 8.0% 6.2% 5.6% 4.3% (0.2%) 0.2% (2.1%) (2.3%) (3.4%) (4.6%) (3.7%) (6.2%) (7.7%) (5.1%) (4.5%) (4.4%)
64.5% CSD 12.0% 14.7% 10.6% 10.5% 11.6% 11.2% 13.0% 12.1% 11.4% 13.6% 14.6% 14.0% 13.7% 14.9% 18.0% 17.3% 16.2% 12.6% 12.6% 11.5% 8.0% 7.7% 4.2% 3.1% 4.3% 3.4% 1.8%
2.5% APPLE SAUCE 11.6% 8.9% 13.2% 12.9% 14.4% 14.8% 13.5% 6.8% 10.5% 19.4% 15.0% 12.6% 16.7% 15.2% 18.9% 16.9% 8.1% 5.7% 2.3% 0.1% (2.7%) (3.8%) (4.8%) (4.8%) (5.6%) (6.2%) (7.6%)
2.5% Food 11.6% 8.9% 13.2% 12.9% 14.4% 14.8% 13.5% 6.8% 10.5% 19.4% 15.0% 12.6% 16.7% 15.2% 18.9% 16.9% 8.1% 5.7% 2.3% 0.1% (2.7%) (3.8%) (4.8%) (4.8%) (5.6%) (6.2%) (7.6%)
84.7% KDP Beverages 10.1% 13.0% 9.6% 9.2% 10.3% 10.3% 12.7% 11.9% 11.2% 13.4% 14.1% 12.7% 12.2% 12.8% 15.0% 13.2% 12.1% 8.9% 8.7% 7.6% 4.6% 4.6% 1.5% 0.5% 2.1% 1.5% 0.1%
0.6% COFFEE GROUND 0.2% (1.0%) 0.5% (3.0%) 3.1% 3.7% 2.6% 3.7% 4.9% 1.6% 0.8% 14.7% 14.2% 6.6% 3.8% 3.2% 2.3% (2.9%) (4.4%) (3.3%) (8.5%) (15.0%) (8.2%) (7.8%) (11.1%) (11.3%) (9.9%)
6.8% COFFEE POD 1.9% 5.4% 4.9% 2.9% 5.8% 5.5% 5.5% 3.9% 7.9% 8.6% 10.4% 14.4% 14.4% 9.1% 0.8% 2.3% 0.7% (2.4%) (5.2%) (5.4%) (5.2%) (10.8%) (11.0%) (9.1%) (10.4%) (11.1%) (7.8%)
0.3% HOT COCOA POD 13.7% 2.0% 4.4% 1.3% (10.1%) (13.0%) (8.7%) (10.7%) 5.2% 11.1% 8.4% 27.2% 35.3% (8.3%) (0.2%) 7.0% (6.0%) (3.6%) (0.2%) (0.9%) 4.1% (7.6%) (18.0%) (12.0%) (26.4%) (18.1%) 8.6%
0.1% CHAI POD (40.1%) (33.7%) (33.3%) (43.8%) (69.3%) (47.5%) (33.8%) (19.5%) (3.0%) 3.8% 7.8% 15.9% 16.2% 21.3% 7.9% 9.1% 20.0% 123.7% 32.1% 9.3% 8.7% 1.0% (1.5%) (5.1%) (10.8%) (15.7%) (4.0%)
7.9% Coffee 1.9% 4.4% 4.2% 1.9% 4.6% 4.8% 5.0% 3.6% 7.6% 8.0% 9.4% 15.6% 16.1% 8.3% 1.2% 2.7% 1.0% (1.8%) (4.8%) (5.0%) (5.0%) (10.7%) (10.7%) (8.8%) (11.6%) (11.4%) (6.9%)
2.2% KITCHEN APPLIANCES (2.6%) 5.6% (11.4%) (12.3%) (3.8%) (11.1%) (15.4%) (17.4%) (12.0%) (7.0%) (22.3%) (13.6%) (21.1%) (14.2%) (15.2%) (11.4%) (15.9%) (17.6%) (8.3%) (6.3%) (15.1%) (18.1%) (14.0%) (18.2%) (16.5%) (14.9%) (12.2%)
2.2% KITCHEN APPLIANCES (2.6%) 5.6% (11.4%) (12.3%) (3.8%) (11.1%) (15.4%) (17.4%) (12.0%) (7.0%) (22.3%) (13.6%) (21.1%) (14.2%) (15.2%) (11.4%) (15.9%) (17.6%) (8.3%) (6.3%) (15.1%) (18.1%) (14.0%) (18.2%) (16.5%) (14.9%) (12.2%)
10.0% KDP Coffee Owned/Licensed 0.8% 4.6% 0.3% (1.5%) 2.5% 1.1% 0.1% (1.6%) 2.5% 4.3% 0.3% 4.7% 1.4% 3.0% (2.5%) (0.5%) (2.6%) (5.6%) (5.5%) (5.3%) (7.1%) ##### (11.4%) (10.9%) (13.1%) (12.5%) (7.9%)
5.2% KDP Partner Pods 11.3% 8.2% 9.7% 8.3% 6.0% 5.7% 4.9% 3.2% 5.7% 9.0% 6.4% 4.6% 5.2% (2.5%) 1.6% 0.3% 0.6% 3.4% 3.0% 1.1% 0.4% (1.3%) (2.8%) (2.5%) (1.8%) (4.4%) 1.1%
15.3% Total KDP Coffee 4.4% 5.9% 3.5% 1.8% 3.7% 2.7% 1.8% 0.0% 3.6% 5.9% 2.4% 4.6% 2.7% 1.1% (1.1%) (0.2%) (1.5%) (2.5%) (2.6%) (3.1%) (4.6%) (8.6%) (8.5%) (8.0%) (9.2%) (9.7%) (4.8%)
94.8% TOTAL KDP (without Partner Pods) 8.7% 11.4% 8.2% 7.6% 8.9% 8.9% 10.8% 9.9% 9.8% 11.8% 12.0% 11.2% 10.5% 11.2% 12.4% 11.1% 10.0% 7.0% 6.8% 5.9% 3.1% 2.7% 0.1% (0.7%) 0.5% 0.1% (0.7%)
100.0% TOTAL KDP with Partner Pods 9.2% 11.9% 8.7% 8.1% 9.3% 9.2% 11.0% 10.0% 10.1% 12.2% 12.3% 11.4% 10.7% 11.0% 12.5% 11.1% 10.0% 7.2% 7.0% 6.0% 3.2% 2.6% (0.0%) (0.8%) 0.4% (0.2%) (0.6%)
6 February 2024
39
EXHIBIT 53: KDP - TDP Growth (YoY%)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
6.5% FRUIT DRINK (2.8%) (2.9%) (1.6%) (0.5%) 2.2% 3.1% 7.4% 12.5% 15.5% 15.4% 15.4% 16.2% 14.5% 13.3% 14.7% 11.8% 7.0% 2.9% 3.0% 0.3% (3.0%) (2.9%) (2.0%) (4.7%) (7.1%) (7.5%) (7.1%)
2.2% LIQUID TEA (25.0%) (24.1%) (23.6%) (19.9%) (18.7%) (14.5%) (8.4%) (0.6%) 5.1% 7.2% 4.9% 0.5% 1.3% 3.1% 3.0% 0.1% (4.0%) (3.0%) (3.5%) (4.0%) (7.0%) (7.6%) (8.2%) (11.4%) (8.9%) (7.9%) (7.6%)
2.4% FRUIT JUICE (13.3%) (12.7%) (5.3%) (5.7%) (7.2%) (0.8%) 2.6% 10.3% 5.5% 16.7% 29.0% 43.0% 42.1% 33.0% 34.5% 21.8% 18.7% 17.6% 11.9% 4.7% 2.5% 2.1% 0.5% 3.6% 7.2% 6.9% 5.0%
1.3% DAIRY BASED DRINKS (18.4%) (20.1%) (28.3%) (27.0%) (26.8%) (25.0%) (20.0%) (6.3%) (2.6%) (6.6%) (6.0%) 5.0% 0.0% (10.4%) (12.3%) (7.8%) 5.0% 15.2% 14.7% 16.4% 18.2% 19.4% 18.5% 18.5% 18.8% 19.4% 20.5%
0.4% SELTZER WATER (19.0%) (24.2%) (28.5%) (27.6%) (24.7%) (24.7%) (23.1%) (22.8%) (23.3%) (22.4%) (17.4%) (13.7%) (12.1%) (10.0%) (3.1%) (2.3%) (6.0%) (15.7%) (15.5%) (14.5%) (17.3%) (12.9%) (9.5%) (11.9%) (13.2%) (14.6%) (12.7%)
0.9% VEGETABLE JUICE (3.6%) (3.7%) (3.6%) (1.6%) 0.2% (1.4%) (0.2%) (0.4%) (5.6%) (2.7%) 1.9% 1.3% (0.4%) 0.5% 1.2% 2.3% 0.7% (2.6%) (1.5%) 0.1% (0.3%) 3.1% (1.0%) (3.6%) (3.3%) (3.5%) (4.6%)
0.5% TONIC WATER (21.6%) (19.7%) (19.0%) (19.2%) (18.1%) (18.1%) (18.2%) (17.1%) (18.3%) (16.0%) (7.1%) (0.5%) 1.6% 2.6% (0.3%) (3.0%) (2.9%) (5.1%) (3.3%) (1.4%) (2.6%) (0.3%) (1.2%) (9.6%) (12.5%) (13.9%) (13.8%)
2.3% VALUE ADD WATER (14.1%) (13.4%) (13.7%) (9.7%) (3.4%) 9.2% 15.1% 22.8% 30.6% 29.6% 20.9% 15.4% 9.9% 7.6% 7.9% 11.3% 18.2% 21.7% 25.3% 27.7% 27.4% 27.3% 25.2% 23.1% 21.2% 20.4% 20.5%
0.7% LEMON/LIME JUICE (1.1%) (1.0%) (3.2%) (2.2%) (2.1%) (1.3%) (0.3%) 1.3% 0.3% 4.0% 6.2% 3.6% 2.5% 2.3% 1.9% 3.4% 2.1% 1.8% 1.6% 2.1% (0.0%) 2.1% (0.4%) (0.8%) (1.0%) (1.0%) (1.0%)
0.0% SPARKLING JUICE (51.9%) (52.0%) (57.3%) (66.7%) (73.1%) (76.6%) (78.1%) (81.5%) (80.5%) (81.5%) (81.8%) (81.1%) (80.1%) (81.8%) (88.7%) (93.2%) (94.6%) (94.6%) (94.5%) (94.1%) (93.1%) (93.4%) (93.1%) (93.0%) (93.3%) (93.0%) (91.1%)
0.3% CLUB SODA (23.4%) (19.4%) (19.4%) (18.6%) (16.0%) (16.8%) (20.1%) (17.5%) (19.0%) (21.0%) (11.3%) (4.2%) 1.0% 5.4% (0.3%) (1.4%) (1.3%) (4.1%) (1.5%) 4.8% 2.8% 4.8% 7.2% (3.8%) (7.8%) (11.0%) (11.0%)
17.7% Non-CSD (11.7%) (11.1%) (10.6%) (9.4%) (7.8%) (5.6%) (1.4%) 3.5% 5.0% 6.8% 8.3% 9.5% 8.5% 8.1% 7.9% 5.8% 3.9% 2.4% 2.6% 1.3% (0.8%) (0.2%) (0.7%) (2.8%) (3.3%) (3.5%) (3.5%)
48.6% SOFT DRINKS REGULAR CALORIE (5.5%) (6.2%) (6.0%) (3.9%) (2.8%) (2.8%) (2.3%) (2.5%) (2.3%) (1.6%) (0.9%) 0.4% 1.9% 3.8% 4.9% 4.0% 2.3% 0.8% 0.8% 2.0% 2.6% 4.4% 4.7% 3.6% 2.9% 2.6% 2.4%
15.6% SOFT DRINKS NO CALORIE 10.6% 10.8% 6.6% 2.1% 1.4% (0.1%) (0.8%) (1.7%) (1.3%) 1.2% 2.4% 3.8% 4.6% 6.3% 7.5% 7.1% 5.6% 6.0% 8.3% 9.4% 10.4% 13.8% 13.7% 12.0% 10.2% 9.8% 8.8%
0.4% SOFT DRINKS REDUCED CALORIE 0.6% 4.5% (0.5%) 5.6% 2.8% 1.5% 2.1% 1.2% (2.9%) 9.2% 10.5% 10.5% 9.1% 12.7% 11.1% 14.5% 10.5% 14.9% 19.5% 20.1% 25.7% 29.8% 24.2% 22.7% 17.9% 19.2% 18.1%
64.5% CSD (1.4%) (1.8%) (2.7%) (2.2%) (1.6%) (2.0%) (1.9%) (2.2%) (2.0%) (0.8%) 0.1% 1.4% 2.7% 4.6% 5.6% 5.0% 3.3% 2.4% 3.1% 4.2% 5.0% 7.2% 7.4% 6.2% 5.1% 4.8% 4.4%
2.5% APPLE SAUCE (8.4%) (11.5%) (10.9%) (6.1%) (5.4%) (6.7%) (10.3%) (11.2%) (6.3%) 0.9% 0.7% (0.3%) (1.8%) 2.1% 4.4% 4.4% (1.1%) (2.4%) (1.1%) 4.0% 7.6% 7.4% 5.6% 3.8% 3.2% 3.7% 3.5%
2.5% Food (8.4%) (11.5%) (10.9%) (6.1%) (5.4%) (6.7%) (10.3%) (11.2%) (6.3%) 0.9% 0.7% (0.3%) (1.8%) 2.1% 4.4% 4.4% (1.1%) (2.4%) (1.1%) 4.0% 7.6% 7.4% 5.6% 3.8% 3.2% 3.7% 3.5%
84.7% KDP Beverages (4.0%) (3.2%) (2.8%) (5.5%) (5.3%) (5.9%) (4.8%) (3.7%) (3.7%) (2.8%) (1.9%) (0.8%) 1.4% 2.7% 4.8% 5.2% 5.9% 5.8% 5.1% 2.9% 1.8% 2.3% 3.3% 4.0% 4.7% 4.7% 3.4%
0.6% COFFEE GROUND (6.9%) (10.5%) (13.6%) (15.2%) (12.5%) (11.9%) (16.3%) (18.1%) (17.5%) (19.3%) (17.2%) (15.8%) (17.3%) (18.6%) (18.4%) (16.5%) (16.0%) (18.6%) (19.2%) (13.8%) (6.4%) (7.1%) 1.8% 4.2% 1.9% 3.9% (0.9%)
6.8% COFFEE POD (0.4%) 1.1% (1.0%) 1.1% 3.4% 1.9% 0.5% (2.2%) (1.2%) 0.2% 2.2% 6.8% 7.8% 8.7% 4.5% 4.0% 0.2% (1.5%) (1.7%) 1.5% 5.8% 0.6% 3.3% 5.6% 1.3% 4.0% 6.2%
0.3% HOT COCOA POD (17.3%) (9.2%) (9.0%) (6.7%) (11.4%) (16.0%) (13.4%) (11.0%) 1.1% 6.1% 14.1% 31.1% 31.8% 13.3% 9.2% 0.9% (6.8%) (2.9%) 2.5% 3.0% 19.0% 16.2% 22.2% 27.2% 10.2% 16.5% 26.6%
0.1% CHAI POD (58.1%) (53.4%) (52.2%) (59.0%) (78.2%) (68.6%) (57.9%) (42.1%) (19.4%) (9.6%) 15.4% 26.7% 32.7% 49.9% 33.9% 29.0% 45.2% 165.0% 80.0% 36.2% 38.3% 37.2% 31.2% 8.6% 12.7% 10.4% 17.3%
7.9% Coffee (2.7%) (1.3%) (3.4%) (2.1%) (0.5%) (1.4%) (2.8%) (4.7%) (3.1%) (1.9%) 0.5% 5.5% 6.1% 5.8% 2.2% 1.8% (1.3%) (2.5%) (3.0%) 0.3% 6.0% 1.9% 5.4% 7.8% 3.1% 6.1% 7.7%
2.2% KITCHEN APPLIANCES 5.0% 7.6% (0.8%) 1.4% 3.1% (9.2%) (13.8%) (11.9%) (5.6%) (5.6%) (10.1%) 2.6% (6.9%) (9.6%) (10.1%) 0.5% (7.1%) (9.2%) (4.5%) (3.3%) (9.8%) (12.3%) (5.4%) (8.7%) (15.4%) (10.4%) (11.7%)
2.2% KITCHEN APPLIANCES 5.0% 7.6% (0.8%) 1.4% 3.1% (9.2%) (13.8%) (11.9%) (5.6%) (5.6%) (10.1%) 2.6% (6.9%) (9.6%) (10.1%) 0.5% (7.1%) (9.2%) (4.5%) (3.3%) (9.8%) (12.3%) (5.4%) (8.7%) (15.4%) (10.4%) (11.7%)
10.0% KDP Coffee Owned/Licensed (1.9%) (0.5%) (3.2%) (1.8%) (0.1%) (2.2%) (4.0%) (5.4%) (3.3%) (2.3%) (0.7%) 5.2% 4.3% 4.1% 0.9% 1.7% (1.8%) (3.2%) (3.2%) (0.0%) 4.4% 0.5% 4.3% 6.1% 0.9% 4.1% 5.7%
5.2% KDP Partner Pods 4.0% 1.2% 0.5% 0.6% (0.3%) (1.4%) (1.1%) (1.5%) 0.3% 2.1% 3.9% 6.4% 6.7% 3.2% 3.1% 4.2% 3.7% 3.4% 4.7% 3.9% 2.5% 2.5% 2.4% 2.9% 1.5% 0.2% 1.7%
15.3% Total KDP Coffee 0.1% 0.1% (1.9%) (1.0%) (0.2%) (2.0%) (3.0%) (4.1%) (2.1%) (0.8%) 0.9% 5.6% 5.1% 3.8% 1.6% 2.5% 0.1% (1.0%) (0.5%) 1.3% 3.7% 1.1% 3.6% 5.0% 1.1% 2.7% 4.4%
94.8% TOTAL KDP (without Partner Pods) (3.6%) (2.7%) (2.7%) (4.9%) (4.5%) (5.3%) (4.5%) (3.7%) (3.5%) (2.6%) (1.7%) (0.2%) 1.6% 2.7% 4.2% 4.5% 4.8% 4.6% 4.0% 2.5% 2.0% 2.0% 3.2% 4.0% 4.1% 4.4% 3.4%
100.0% TOTAL KDP with Partner Pods (3.4%) (2.7%) (2.7%) (4.8%) (4.5%) (5.3%) (4.5%) (3.8%) (3.5%) (2.5%) (1.5%) 0.1% 1.9% 2.9% 4.3% 4.8% 5.0% 4.8% 4.2% 2.7% 2.1% 2.1% 3.3% 4.1% 4.1% 4.4% 3.5%
6 February 2024
40
EXHIBIT 54: Monster Categories - Sales Growth (YoY%)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
97.4% ENERGY BEVERAGES 1.8% 9.5% 5.2% 3.5% 4.4% 0.5% 1.7% 2.7% 5.9% 6.9% 5.3% 0.5% 1.3% 6.7% 2.4% (1.2%) 0.7% 0.0% 1.9% 0.9% (0.5%) (2.9%) (4.7%) (4.0%) (1.1%) (1.3%) (6.7%)
1.4% FMB/CIDER/SELTZER 7.8% 14.7% 11.6% (0.4%) (31.5%) (41.2%) (52.0%) (54.9%) (62.6%) (58.3%) (59.7%) (61.5%) (60.9%) (60.8%) 139.4% 214.6% 335.0% 511.2% 661.4% 704.1% 836.4% 870.4% 1019.1% 1136.6% 1466.1% 1560.4% 1736.0%
99% Monster 1.8% 9.5% 5.2% 3.5% 4.4% 0.5% 1.7% 2.7% 5.9% 6.9% 5.3% 0.5% 1.3% 6.7% 2.4% (1.2%) 0.7% 0.0% 1.9% 0.9% (0.5%) (2.9%) (4.7%) (4.0%) (1.1%) (1.3%) (6.7%)
Monster Ex Bang 2.4% 11.1% 7.9% 6.2% 7.3% 3.5% 5.3% 6.8% 10.6% 12.6% 12.8% 8.6% 9.8% 16.1% 12.2% 8.7% 11.4% 11.2% 14.2% 13.6% 11.7% 9.0% 6.0% 4.5% 6.1% 5.3% (0.7%)
EXHIBIT 55: Monster Categories- Volume Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
97.4% ENERGY BEVERAGES 6.1% (1.5%) 5.5% 1.9% (0.1%) 0.5% (3.4%) (2.6%) (2.6%) (1.3%) (2.9%) (4.5%) (8.4%) (7.5%) (2.4%) (6.1%) (9.9%) (8.1%) (8.5%) (6.8%) (7.3%) (7.9%) (7.8%) (7.2%) (6.1%) (2.8%) (2.8%)
1.4% FMB/CIDER/SELTZER 21.8% 7.3% 16.1% 14.5% (0.3%) (34.6%) (44.0%) (54.4%) (57.1%) (64.3%) (60.6%) (62.6%) (64.3%) (64.4%) (64.3%) 109.8% 171.5% 280.2% 450.8% 580.1% 622.5% 744.8% 770.6% 912.0% 1034.7% 1323.4% 1444.6%
99% Monster 6.1% (1.5%) 5.5% 1.9% (0.1%) 0.5% (3.4%) (2.6%) (2.6%) (1.3%) (2.9%) (4.5%) (8.4%) (7.5%) (2.4%) (6.1%) (9.9%) (8.1%) (8.5%) (6.8%) (7.3%) (7.9%) (7.8%) (7.2%) (6.1%) (2.8%) (2.8%)
Monster Ex Bang (1.1%) 6.8% 4.2% 2.4% 3.0% (0.7%) 0.5% 0.8% 2.5% 1.1% 1.3% (1.8%) (0.5%) 5.4% 2.1% (1.6%) 1.0% 0.9% 3.6% 3.5% 2.9% 3.1% 3.4% 2.3% 4.2% 3.6% (1.7%)
Monster data includes Bang, including the Year Ago period, which is skewing this growth data downwards.
EXHIBIT 56: Monster Categories- Price Growth (YoY %)

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
97.4% ENERGY BEVERAGES (4.1%) 11.2% (0.2%) 1.5% 4.5% 0.1% 5.3% 5.4% 8.7% 8.4% 8.5% 5.2% 10.6% 15.4% 5.0% 5.3% 11.7% 8.8% 11.4% 8.2% 7.3% 5.4% 3.3% 3.4% 5.3% 1.5% (4.0%)
1.4% FMB/CIDER/SELTZER (11.5%) 6.9% (3.9%) (13.0%) (31.3%) (10.2%) (14.2%) (1.1%) (12.8%) 16.8% 2.3% 2.9% 9.5% 10.2% 570.0% 49.9% 60.2% 60.8% 38.2% 18.2% 29.6% 14.9% 28.6% 22.2% 38.0% 16.7% 18.9%
99% Monster (4.1%) 11.2% (0.2%) 1.5% 4.5% 0.1% 5.3% 5.4% 8.7% 8.4% 8.5% 5.2% 10.6% 15.4% 5.0% 5.3% 11.7% 8.8% 11.4% 8.2% 7.3% 5.4% 3.3% 3.4% 5.3% 1.5% (4.0%)
Monster Ex Bang 3.6% 4.0% 3.5% 3.7% 4.2% 4.2% 4.8% 6.0% 7.9% 11.4% 11.4% 10.6% 10.3% 10.2% 9.9% 10.4% 10.3% 10.2% 10.3% 9.7% 8.6% 5.7% 2.5% 2.2% 1.8% 1.6% 1.0%
EXHIBIT 57: Monster Categories- Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
1.4% FMB/CIDER/SELTZER 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.6% 0.8% 0.9% 1.2% 1.4% 1.4% 1.5% 1.5% 1.6% 1.6% 1.6% 1.6% 1.6%
99% Monster 42.6% 42.1% 42.1% 42.0% 41.3% 40.8% 40.5% 40.4% 40.3% 40.4% 40.0% 39.4% 39.1% 38.9% 38.2% 37.7% 37.6% 36.8% 36.3% 36.0% 35.8% 35.6% 35.6% 35.8% 35.7% 35.5% 35.4%
Monster Ex Bang 37.5% 37.2% 37.4% 37.4% 36.9% 36.5% 36.3% 36.4% 36.6% 37.0% 37.4% 37.4% 37.3% 37.2% 37.0% 36.8% 37.0% 36.5% 36.4% 36.4% 36.2% 36.2% 36.3% 36.4% 36.3% 36.2% 36.0%
EXHIBIT 58: Monster Categories- Change in Market Share

Sales Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
97.4% ENERGY BEVERAGES (247) (285) (245) (173) (189) (245) (227) (201) (184) (184) (225) (318) (341) (384) (406) (454) (452) (473) (463) (458) (474) (485) (490) (433) (377) (366) (358)
1.4% FMB/CIDER/SELTZER 2 2 2 0 (9) (11) (19) (20) (28) (21) (21) (17) (16) (15) 34 52 73 98 121 122 132 137 145 149 148 152 153
99% Monster (241) (278) (238) (168) (185) (239) (222) (197) (179) (179) (219) (310) (333) (374) (395) (442) (439) (459) (449) (444) (460) (471) (475) (420) (366) (354) (347)
Monster Ex Bang (187) (190) (115) (48) (61) (104) (69) (28) 0 32 57 9 (4) (29) (27) (59) (37) (44) (11) 6 (18) (35) (71) (96) (102) (114) (117)
6 February 2024
41
EXHIBIT 59: Monster Categories- TDP Growth (YoY %)

TDP Growth (YoY %)
Category 1/22 2/22 3/22 4/22 5/22 6/22 7/22 8/22 9/22 10/22 11/22 12/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 11/23 12/23 12/23 1/24
ENERGY BEVERAGES (7.7%) (7.0%) (7.8%) (9.4%) (7.8%) (5.3%) (3.1%) (2.5%) (1.4%) 0.7% 2.4% 1.8% (1.0%) (5.8%) (8.8%) (8.4%) (7.5%) (10.1%) (12.9%) (13.0%) (14.1%) (15.6%) (17.7%) (18.6%) (18.7%) (16.9%) (12.0%)
FMB/CIDER/SELTZER 135433.2% 22185.6% 39310.0% 52733.6% ######## ######## ######## 65825.0% ######## ######## ######## ######## ######## 17378.8% 39204.6% ######## ######## ######## ######## ######## ######## ######## ######## ######## ######## ######## ########
Monster (7.7%) (7.0%) (7.8%) (9.4%) (7.8%) (5.3%) (3.1%) (2.5%) (1.4%) 0.7% 2.4% 1.8% (1.0%) (5.8%) (8.8%) (8.4%) (7.5%) (10.1%) (12.9%) (13.0%) (14.1%) (15.6%) (17.7%) (18.6%) (18.7%) (16.9%) (12.0%)
6 February 2024
42
DISCLOSURE APPENDIX
I. REQUIRED DISCLOSURES
Autonomous Research US is a unit within Sanford C. Bernstein & Co., LLC , a broker-dealer registered with the U.S. Securities and
Exchange Commission and a member of the Financial Industry Regulatory Authority (www.finra.org) and the Securities Investor
Protection Corporation (see www.sipc.org). When this report contains an analysis of debt securities, such report is intended for
institutional investors and is not subject to all the independence and disclosure standards applicable to debt research for retail
investors under the FINRA rules.
VALUATION METHODOLOGY
U.S. Household & Personal Products
We value U.S. Household & Personal Products based on a three-stage discounted cash flow analysis (DCF), which we triangulate
with analysis of relative P/E and EV/EBIT multiples. Within the group, we believe that the stocks with higher long-term secular
growth rates and higher ROIC should carry the highest multiples. Slower growers long-term, with lower ROIC should carry lower
multiples.
U.S. Beverages and Snacks
We value U.S. Beverages & Snacks based on a three-stage discounted cash flow analysis (DCF), which we triangulate with analysis
of relative P/E and EV/EBIT multiples. Within the group, we believe that the stocks with higher long-term secular growth rates
and higher ROIC should carry the highest multiples. Slower growers long-term, with lower ROIC should carry lower multiples.
RISKS
U.S. Household & Personal Products
Within our U.S. Household & Personal Products coverage, our price targets are subject to a number of macroeconomic and
company-specific risks; these include: - Changes in the degree of competitive activity within any key market; - Changes in the
nature of our coverage companies' relationships with their key customers (including Wal-Mart) and/or suppliers; - Commodity cost
and/or FX fluctuations; - Changes in our coverage companies' ability to deliver on anticipated growth and/or margin improvement
opportunities, whether due to internal or external causes; - Changes in our companies' stances towards M&A or the prioritization of
cash in general; - Changes in the credit environment or broader economy; - Changes in consumer preferences, consumer demand,
and/or government regulation.
U.S. Beverages and Snacks
Within our U.S. Beverages & Snacks coverage, our price targets are subject to a number of macroeconomic and company-
specific risks; these include: - Changes in consumer preferences, consumer demand, and/or government regulation regarding
nonalcoholic RTD beverages of the type produced by our coverage companies - Changes in the credit environment and/or
broader economy; - Changes in the degree of competitive activity within any key market; - Changes in the nature of our coverage
companies' relationships with their key customers or suppliers; - Commodity cost and/or FX fluctuations; - Changes in our
coverage companies' ability to deliver on anticipated growth and/or margin improvement opportunities, whether due to internal
or external causes; - Extended changes in weather within any key market; - Changes in our companies' stances towards M&A or
the prioritization of cash in general.
RATINGS DEFINITIONS, BENCHMARKS AND DISTRIBUTION
Bernstein brand
The Bernstein brand rates stocks based on forecasts of relative performance for the next 6-12 months versus the S&P 500 for
stocks listed on the U.S. and Canadian exchanges, versus the Bloomberg Europe Developed Markets Large & Mid Cap Price
Return Index (EDM) for stocks listed on the European exchanges (except for Russian companies), versus the Bloomberg Emerging
Markets Large & Mid Cap Price Return Index (EM) for Russian companies and stocks listed on emerging markets exchanges
outside of the Asia Pacific region, versus the Bloomberg Japan Large & Mid Cap Price Return Index USD (JP) for stocks listed on
the Japanese exchanges, and versus the Bloomberg Asia ex-Japan Large & Mid Cap Price Return Index (ASIAX) for stocks listed
on the Asian (ex-Japan) exchanges -unless otherwise specified.
The Bernstein brand has three categories of ratings:
• Outperform: Stock will outpace the market index by more than 15 pp
• Market-Perform: Stock will perform in line with the market index to within +/-15 pp
• Underperform: Stock will trail the performance of the market index by more than 15 pp
Coverage Suspended applies when coverage of a company under the Bernstein research brand has been suspended. Ratings and
price targets are suspended temporarily. Previously issued ratings and price targets are no longer current and should therefore
not be relied upon.
Not Rated: The stock Rating, Target Price and/or estimates (if any) have been suspended temporarily.
Autonomous brand
The Autonomous brand rates stocks as indicated below. As our benchmarks we use the Bloomberg Europe 500 Banks And
Financial Services Index (BEBANKS) and Bloomberg Europe Dev Mkt Financials Lrg & Mid Cap Price Ret Index EUR (EDMFI) index
for developed European banks and Payments, the Bloomberg Europe 500 Insurance Index (BEINSUR) for European insurers, the
S&P 500 and S&P Financials for US banks and Payments coverage, S5LIFE for US Insurance, the S&P Insurance Select Industry
(SPSIINS) for US Non-Life Insurers coverage, and the Bloomberg Emg Mkt Financials Large, Mid & Small Cap Price Return Index
(EMLSF) for emerging market banks and insurers and Payments. Ratings are stated relative to the sector (not the market).
The Autonomous brand has three categories of ratings:
• Outperform (OP): Stock will outpace the relevant index by more than 10 pp
• Neutral (N): Stock will perform in line with the relevant index to within +/-10 pp
• Underperform (UP): Stock will trail the performance of the relevant index by more than 10 pp
Coverage Suspended (CS) applies when coverage of a company under the Autonomous research brand has been suspended.
Ratings and price targets are suspended temporarily. Previously issued ratings and price targets are no longer current and should
therefore not be relied upon.
Not Rated: The stock Rating, Target Price and/or estimates (if any) have been suspended temporarily.
Those denoted as ‘Feature’ (e.g., Feature Outperform FOP, Feature Under Outperform FUP) are our core ideas. Not Rated (NR) is
applied to companies that are not under formal coverage.
For both brands, recommendations are based on a 12-month time horizon.
DISTRIBUTION OF RATINGS/INVESTMENT BANKING SERVICES

Rating Market Abuse Regulation (MAR) and Count Percent Count* Percent*
FINRA Rule 2241 classification
Outperform BUY 406 49.39% 1 0.25%
Market-Perform (Bernstein Brand)

HOLD 292 35.52% 1 0.34%
Neutral (Autonomous Brand)
Underperform SELL 124 15.09% 0 0.00%
* These figures represent the number and percentage of companies in each category to whom Bernstein and Autonomous
provided investment banking services.
As of Feb 06 2024. All figures are updated quarterly and represent the cumulative ratings over the previous 12 months.
PRICE CHARTS/ RATINGS AND PRICE TARGET HISTORY
This research publication covers six or more companies. For price chart and other company disclosures:
Please visit: https://bernstein-autonomous.bluematrix.com/sellside/Disclosures.action.
Or, you can also write to the Director of Compliance, Sanford C. Bernstein & Co. LLC, 1345 Avenue of the Americas, New York,
N.Y. 10105.
CONFLICTS OF INTEREST
Bernstein and/or its affiliates exercise investment discretion over accounts or otherwise beneficially own 1% or more of the
outstanding common stock of the following company: Monster Beverage Corp.
OTHER MATTERS
It is at the sole discretion of the Firm as to when to initiate, update and cease research coverage. The Firm has established,
maintains and relies on information barriers to control the flow of information contained in one or more areas (i.e. the private side)
within the Firm, and into other areas, units, groups or affiliates (i.e. public side) of the Firm.
The legal entity(ies) employing the analyst(s) listed in this report can be determined by the country code of their phone number,
as follows:
+1 Sanford C. Bernstein & Co., LLC; New York, New York, USA
+44 Bernstein Autonomous LLP; London UK
+353 Sanford C. Bernstein Ireland Limited; Dublin, Ireland
+91 Sanford C. Bernstein (India) Private Limited; Mumbai, India
+852 Sanford C. Bernstein (Hong Kong) Limited 盛博香港有限公司; Hong Kong, China
+65 Sanford C. Bernstein (Singapore) Private Limited; Singapore
+81 Sanford C. Bernstein Japan KK; Tokyo, Japan
Where this report has been prepared by research analyst(s) employed by a non-US affiliate, such analyst(s), is/are (unless
otherwise expressly noted below) not registered as associated persons of Sanford C. Bernstein & Co., LLC or any other SEC-
registered broker-dealer and are not licensed or qualified as research analysts with FINRA. Accordingly, such analyst(s) may not
be subject to FINRA’s restrictions regarding (among other things) communications by research analysts with a subject company,
interactions between research analysts and investment banking personnel, participation by research analysts in solicitation and
marketing activities relating to investment banking transactions, public appearances by research analysts, and trading securities
held by a research analyst account.
Callum Elliott is licensed as a research analyst with FINRA.
CERTIFICATION
Each research analyst listed in this report, who is primarily responsible for the preparation of the content of this report, certifies
that all of the views expressed in this publication accurately reflect that analyst's personal views about any and all of the subject
securities or issuers and that no part of that analyst's compensation was, is, or will be, directly or indirectly, related to the specific
recommendations or views in this publication.
II. OTHER IMPORTANT INFORMATION AND DISCLOSURES
References to "Bernstein" or the “Firm” in these disclosures relate to the following entities: Sanford C. Bernstein & Co., LLC,
Bernstein Autonomous LLP, Sanford C. Bernstein Limited (for dates prior to January, 1, 2021), Autonomous Research LLP (for
dates between April 1, 2019 and December 31, 2020), Sanford C. Bernstein (Hong Kong) Limited 盛博香港有限公司, Sanford
C. Bernstein (Canada) Limited, Sanford C. Bernstein (India) Private Limited (SEBI registration no. INH000006378) and Sanford C.
Bernstein (Singapore) Private Limited, which is a licensed entity under the Securities and Futures Act and registered with Company
Registration No. 20213710W.
Sanford C. Bernstein & Co., LLC may act as principal for its own account or as agent for another person (including an affiliate) in
sales or purchases of any security which is a subject of this report. This report does not purport to meet the objectives or needs
of any specific individuals, entities or accounts.
Separate branding is maintained for “Bernstein” and “Autonomous” research products.
• Bernstein produces a number of different types of research products including, among others, fundamental analysis and
quantitative analysis, under both the “Autonomous” and “Bernstein” brands. Recommendations contained within one type of
research product may differ from recommendations contained within other types of research products, whether as a result of
differing time horizons, methodologies or otherwise. Furthermore, views or recommendations within a research product issued
under one brand may differ from views or recommendations under the same type of research product issued under the other
brand. The Research Ratings System for the two brands and other information related to those Rating Systems are included
in the previous section.
• Each operates as a separate business unit within the following entities: Sanford C. Bernstein & Co., LLC, Sanford C. Bernstein
(Hong Kong) Limited 盛博香港有限公司, Sanford C. Bernstein (India) Private Limited and Bernstein Autonomous LLP. For
information relating to “Autonomous” branded products (including certain Sales materials) please visit: www.autonomous.com.
For information relating to Bernstein branded products please visit: www.bernsteinresearch.com.
Information related to the acquisition of Autonomous Research:
• On and as of April 1, 2019, AllianceBernstein L.P. acquired Autonomous Research. As a result of the acquisition, the research
activities formerly conducted by Autonomous Research US LP and Autonomous Research Asia Limited were assumed by
Sanford C. Bernstein & Co., LLC and Sanford C. Bernstein (Hong Kong) Limited盛博香港有限公司, respectively. Both entities
continue to publish research under the Autonomous brand.
• References to “Autonomous” in these disclosures relate to the Autonomous Research LLP and, with reference to dates prior
to April 1, 2019, to Autonomous Research US LP and Autonomous Research Asia Limited, and, with reference to April 1, 2019
onwards, the Autonomous Research US unit and separate brand of Sanford C. Bernstein & Co., LLC and the Autonomous
Research Asia unit and separate brand of Sanford C. Bernstein (Hong Kong) Limited 盛博香港有限公司, collectively.
Information related to the reorganization of Sanford C. Bernstein Limited and Autonomous Research LLP:
• On and after close of business on December 31, 2020, as part of an internal reorganisation of the corporate group, Sanford C.
Bernstein Limited transferred its business to its affiliate Autonomous Research LLP. Subsequent to this transfer, Autonomous
Research LLP changed its name to Bernstein Autonomous LLP. As a result of the reorganisation, the research activities formerly
conducted by Sanford C. Bernstein Limited were assumed by Bernstein Autonomous LLP, which is authorised and regulated by
the Financial Conduct Authority (FRN 500498) and now publishes research under the Bernstein Research Brand.Please note
that all price targets, recommendations and historical price charts are unaffected by the transfer of the business from Sanford
C. Bernstein Limited and have been carried forward unchanged to Bernstein Autonomous LLP. You can continue to find this
information on the Bernstein website at www.bernsteinresearch.com.
Analysts are compensated based on aggregate contributions to the research franchise as measured by account penetration,
productivity and proactivity of investment ideas. No analysts are compensated based on performance in, or contributions to,
generating investment banking revenues.
This report has been produced by an independent analyst as defined in Article 3 (1)(34)(i) of EU 296/2014 Market Abuse
Regulation (“MAR”).
Where this material contains an analysis of debt product(s), such material is intended only for institutional investors and is not
subject to the independence and disclosure standards applicable to debt research prepared for retail investors.
This document may not be passed on to any person in the United Kingdom (i) who is a retail client (ii) unless that person or entity
qualifies as an authorised person or exempt person within the meaning of section 19 of the UK Financial Services and Markets Act
2000 (the "Act"), or qualifies as a person to whom the financial promotion restriction imposed by the Act does not apply by virtue
of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or is a person classified as an "professional
client" for the purposes of the Conduct of Business Rules of the Financial Conduct Authority.
This document may not be passed onto any person in Canada unless that person qualifies as "permitted client" as defined in
Section 1.1 of NI 31-103.
To our readers in the United States: Sanford C. Bernstein & Co., LLC, a broker-dealer registered with the U.S. Securities and
Exchange Commission (“SEC”) and a member of the U.S. Financial Industry Regulatory Authority, Inc. (“FINRA”) is distributing this
publication in the United States and accepts responsibility for its contents.
To our readers in the United Kingdom: This publication has been issued or approved for issue in the United Kingdom by
Bernstein Autonomous LLP, authorised and regulated by the Financial Conduct Authority and located at 60 London Wall, London
EC2M 5SH, +44 (0)20-7170-5000. Registered in England & Wales No OC343985.
To our readers in Ireland and the member states of the EEA: This publication is being distributed by Sanford C. Bernstein
Ireland Limited, which is authorised and regulated by the Central Bank of Ireland.
To our readers in Hong Kong: This publication is being distributed in Hong Kong by Sanford C. Bernstein (Hong Kong) Limited
盛博香港有限公司, which is licensed and regulated by the Hong Kong Securities and Futures Commission (Central Entity No.
AXC846) to carry out Type 4 (Advising on Securities) regulated activities and subject to the licensing conditions mentioned in
the SFC Public Register (https://www.sfc.hk/publicregWeb/corp/AXC846/details)). This publication is solely for professional
investors only, as defined in the Securities and Futures Ordinance (Cap. 571).
To our readers in Singapore: This publication is being distributed in Singapore by Sanford C. Bernstein (Singapore) Private
Limited, only to accredited investors or institutional investors, as defined in the Securities and Futures Act (Chapter 289).
Recipients in Singapore should contact Sanford C. Bernstein (Singapore) Private Limited in respect of matters arising from, or in
connection with, this publication. Sanford C. Bernstein (Singapore) Private Limited is a licensed entity under the Securities and
Futures Act and registered with Company Registration No. 20213710W. It is regulated by the Monetary Authority of Singapore
and located at One Raffles Quay, #27-11 South Tower, Singapore 048583, +65-62302300.
To our readers in the People’s Republic of China: The securities referred to in this document are not being offered or sold and
may not be offered or sold, directly or indirectly, in the People's Republic of China (for such purposes, not including the Hong Kong
and Macau Special Administrative Regions or Taiwan), except as permitted by the securities laws of the People’s Republic of China.
To our readers in Japan: This publication is being distributed in Japan by Sanford C. Bernstein Japan KK (サンフォード・C・
バーンスタイン株式会社), which is registered in Japan as a Financial Instruments Business Operator with the Kanto Local
Finance Bureau (registration number: The Director-General of Kanto Local Finance Bureau (FIBO) No.3387) and regulated by the
Financial Services Agency. It is also a member of Japan Investment Advisers Association. This publication is solely for qualified
institutional investors in Japan only, as defined in Article 2, paragraph (3), items (i) of the Financial Instruments and Exchange Act.
For the institutional client readers in Japan who have been granted access to the Bernstein website by Daiwa Securities
Group Inc. (“Daiwa”), your access to this document should not be construed as meaning that Bernstein is providing you with
investment advice for any purposes. Whilst Bernstein has prepared this document, your relationship is, and will remain with, Daiwa,
and Bernstein has neither any contractual relationship with you nor any obligations towards you.
To our readers in Australia: Sanford C. Bernstein & Co., LLC., Bernstein Autonomous LLP, Sanford C. Bernstein Ireland Limited,
Sanford C. Bernstein (Hong Kong) Limited 盛博香港有限公司, Sanford C. Bernstein (Singapore) Private Limited, and Sanford C.
Bernstein (India) Private Limited ("Bernstein Affiliates") are regulated, respectively, by the Securities and Exchange Commission
under U.S. laws, by the Financial Conduct Authority under U.K. laws, by the Central Bank of Ireland, by the Hong Kong Securities
and Futures Commission under Hong Kong laws, by the Monetary Authority of Singapore under Singapore laws, and Securities
and Exchange Board of India, all of which differ from Australian laws. The Bernstein Affiliates are exempt from the requirement to
hold an Australian financial services license under the Corporations Act 2001 in respect of the provision of the following financial
services to wholesale clients:
• providing financial product advice;
• dealing in a financial product;
• making a market for a financial product; and
• providing a custodial or depository service.
To our readers in Canada: If this publication pertains to a Canadian domiciled company, it is being distributed in Canada by
Sanford C. Bernstein (Canada) Limited, which is licensed and regulated by the Canadian Investment Regulatory Organization
("CIRO"). If the publication pertains to a non-Canadian domiciled company, it is being distributed by Sanford C. Bernstein & Co.,
LLC, which is licensed and regulated by both the SEC and FINRA, into Canada under the International Dealers Exemption.
To our readers in India: This publication is being distributed in India by Sanford C. Bernstein (India) Private Limited (SCB India)
which is licensed and regulated by Securities and Exchange Board of India ("SEBI") as a research analyst entity under the SEBI
(Research Analyst) Regulations, 2014, having registration no. INH000006378 and as a stock broker having registration no.
INZ000213537. SCB India is currently engaged in the business of providing research and stock broking services. Please refer to
www.bernsteinresearch.in for more information.
• SCB India is a Private limited company incorporated under the Companies Act, 2013, on April 12, 2017 bearing corporate
identification number U65999MH2017FTC293762, and registered office at Level 6, 4 North Avenue, Maker Maxity, Bandra
Kurla Complex, Bandra (East), Mumbai 400051, Maharashtra, India (Phone No: +91-22-68421401).
• For details of Associates (i.e., affiliates/group companies) of SCB India, kindly email scbincompliance@alliancebernstein.com.
• SCB India does not have any disciplinary history as of the date of this report.
• Except as noted above, SCB India and/or its Associates (i.e., affiliates/group companies), the Research Analysts authoring this
report, and their relatives
• do not have any financial interest in the subject company
• do not have actual/beneficial ownership of one percent or more in securities of the subject company;
• is not engaged in any investment banking activities for Indian companies, as such;
• have not managed or co-managed a public offering in the past twelve months for the subject company;
• have not received any compensation for investment banking services or merchant banking services from the subject
company in the past 12 months;
• have not received compensation for brokerage services from the subject company in the past twelve months;
• have not received any compensation or other benefits from the subject company or third party related to the specific
recommendations or views in this report;
• do not currently, but may in the future, act as a market maker in the financial instruments of the companies covered in the
report; and
• do not have any conflict of interest in the subject company as of the date of this report.
• Except as noted above, the subject company has not been a client of SCB India during twelve months preceding the date
of distribution of this research report. Neither SCB India nor its Associates (i.e., affiliates/group companies) have received
compensation for products or services other than investment banking, merchant banking or brokerage services from the
subject company in the past twelve months.
• The principal research analyst(s) who prepared this report, members of the analysts' team, and members of their households
are not an officer, director, employee or advisory board member of the companies covered in the report.
• Our Compliance officer / Grievance officer is Ms. Rupal Talati, who can be reached at +91-22-68421451, or
scbincompliance@alliancebernstein.com / Scbin-investorgrievance@alliancebernstein.com.
• Disclaimer: Registration granted by SEBI, and certification from NISM, is in no way a guarantee of performance of the
intermediary or provide any assurance of returns to investors. Investments in securities market are subject to market risks. Read
all the related documents carefully before investing.
Of the MiFID companies covered in this report, Bernstein and/or its affiliates has a long position exceeding 0.5 % of the total
issued share capital of the following companies: Coca-Cola Co and Monster Beverage Corp.
LEGAL
This publication has been published and distributed in accordance with the Firm's policy for management of conflicts of interest
in investment research, a copy of which is available from Sanford C. Bernstein & Co., LLC, Director of Compliance, 1345 Avenue
of the Americas, New York, N.Y. 10105. Additional disclosures and information regarding Bernstein's business are available on
our website www.bernsteinresearch.com.
This publication is not directed to, or intended for distribution to or use by, any person or entity who is a citizen or resident of, or
located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary
to law or regulation or which would subject any of the entities referenced herein or any of their subsidiaries or affiliates to any
registration or licensing requirement within such jurisdiction. This publication is based upon public sources we believe to be
reliable, but no representation is made by us that the publication is accurate or complete. We do not undertake to advise you of
any change in the reported information or in the opinions herein. This publication was prepared and issued by entity referred to
herein for distribution to eligible counterparties or professional clients. This publication is not an offer to buy or sell any security,
and it does not constitute investment, legal or tax advice. The investments referred to herein may not be suitable for you. Investors
must make their own investment decisions in consultation with their professional advisors in light of their specific circumstances.
The value of investments may fluctuate, and investments that are denominated in foreign currencies may fluctuate in value as a
result of exposure to exchange rate movements. Information about past performance of an investment is not necessarily a guide
to, indicator of, or assurance of, future performance.
This report is directed to and intended only for our clients who are “eligible counterparties”, “professional clients”, “institutional
investors” and/or “professional investors” as defined by the aforementioned regulators, and must not be redistributed to retail
clients as defined by the aforementioned regulators. Retail clients who receive this report should note that the services of the
entities noted herein are not available to them and should not rely on the material herein to make an investment decision. The result
of such act will not hold the entities noted herein liable for any loss thus incurred as the entities noted herein are not registered/
authorised/ licensed to deal with retail clients and will not enter into any contractual agreement/arrangement with retail clients.
This report is provided subject to the terms and conditions of any agreement that the clients may have entered into with the entities
noted herein . All research reports are disseminated on a simultaneous basis to eligible clients through electronic publication to
our client portal. The information is private and confidential and for the use of the clients only.
This report has been prepared for information purposes only and is based on current public information that we consider reliable,
but the entities noted herein do not warrant or represent (express or implied) as to the sources of information or data contained
herein are accurate, complete, not misleading or as to its fitness for the purpose intended even though the entities noted herein
rely on reputable or trustworthy data providers, it should not be relied upon as such. Opinions expressed are the author(s)’
current opinions as of the date appearing on the material only. The information in this report does not constitute a personal
recommendation, as defined by any of the aforementioned regulators, or take into account the particular investment objectives,
financial situations, or needs of individual investors. The report has not been reviewed by any of the aforementioned regulators
and does not represent any official recommendation from the aforementioned regulators.
The analysis contained herein is based on numerous assumptions. Different assumptions could result in materially different
results. The information in this report does not constitute, or form part of, any offer to sell or issue, or any offer to purchase or
subscribe for shares, or to induce engage in any other investment activity. The value of any securities or financial instruments
mentioned in this report can fall as well as rise subject to market conditions. Past performance is not necessarily indicative of
future results. Estimates of future performance mentioned by the research analyst in this report are based on assumptions that
may not be realized due to unforeseen factors like market volatility/fluctuation. In relation to securities or financial instruments
denominated in a foreign currency other than the clients’ home currency, movements in exchange rates will have an effect on
the value, either favorable or unfavorable. Before acting on any recommendations in this report, recipients should consider the
appropriateness of investing in the subject securities or financial instruments mentioned in this report and, if necessary, seek for
independent professional advice.
The securities described herein may not be eligible for sale in all jurisdictions or to certain categories of investors where that
permission profile is not consistent with the licenses held by the entities noted herein. This document is for distribution only as may
be permitted by law. It is not directed to, or intended for distribution to or use by, any person or entity who is a citizen or resident of or
located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary
to law or regulation or would subject the entities noted herein to any regulation or licensing requirement within such jurisdiction.
Source: Bloomberg Index Services Limited. BLOOMBERG® is a trademark and service mark of Bloomberg Finance L.P. and its
affiliates (collectively “Bloomberg”). Bloomberg or Bloomberg’s licensors own all proprietary rights in the Bloomberg Indices.
Neither Bloomberg nor Bloomberg’s licensors approves or endorses this material, or guarantees the accuracy or completeness of
any information herein, or makes any warranty, express or implied, as to the results to be obtained therefrom and, to the maximum
extent allowed by law, neither shall have any liability or responsibility for injury or damages arising in connection therewith.
No part of this material may be reproduced, distributed or transmitted or otherwise made available without prior consent of the
entities noted herein. Copyright Bernstein Autonomous LLP, Sanford C. Bernstein & Co., LLC and Sanford C. Bernstein (Hong
Kong) Limited 盛博香港有限公司. All rights reserved. The trademarks and service marks contained herein are the property of
their respective owners. Any unauthorized use or disclosure is strictly prohibited. The entities noted herein may pursue legal action
if the unauthorized use results in any defamation and/or reputational risk to the entities noted herein and research published under
the Bernstein and Autonomous brands.

U.S HPP & Beverages: Still Weak To Start The Year

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

U.S HPP & Beverages: Still Weak To Start The Year

Uploaded by

Copyright:

Available Formats

6 February 2024

U.S. Household & Personal Products; U.S. Beverages/Snacks

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 2

Stacked Pricing vs 2019 in U.S. Measured Channel

Source: NielsenIQ, Bernstein analysis

PG 4.5% 3.6% 0.9% 35 4.5% 3.8% 0.7%

Average 0.3% 3.1% (2.8%) 1.2% 4.2% (3.0%)

Source: NielsenIQ, Bernstein analysis

KO 1.7% 1.4% 0.3% 8 2.4% 1.9% 0.6%

Average (1.4%) 1.5% (2.9%) (0.1%) 2.5% (2.6%)

Source: NielsenIQ, Bernstein analysis

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 3

Source: NielsenIQ, Bernstein analysis

Source: NielsenIQ, Bernstein analysis

Source: NielsenIQ, Bernstein analysis

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 4

PRIVATE LABEL TRENDS

YoY Change in Private Label Market Share in Measured Channels

Source: NielsenIQ, Bernstein analysis

Cleaning Products 0.7% 8.1% (7.3%) 9.3% 58

All HPP Categories 1.3% 4.2% (2.8%) 19.3% 43

Source: NielsenIQ, Bernstein analysis

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 5

YoY Change in Private Label Market Share in Measured Channels

Source: NielsenIQ, Bernstein analysis

YoY Change in Private Label Market Share in Measured Channels

Source: NielsenIQ, Bernstein analysis

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 6

CSDs 2.6% 6.6% (3.9%) 0.6% 2

Cereal (0.2%) 7.5% (7.7%) 9.5% 62

All Beverages & Snacks 0.6% 1.5% (0.9%) 13.0% 10

Source: NielsenIQ, Bernstein analysis

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 7

U.S. HOUSEHOLD & PERSONAL PRODUCTS; U.S. BEVERAGES/SNACKS 8

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

EXHIBIT 19: CL Categories- Change in Market Share (bps)

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

EXHIBIT 21: CL Categories- Price Growth (YoY %)

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

EXHIBIT 23: CL Categories- TDP Growth (YoY %)

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com

Source: NielsenIQ, Bernstein analysis

Callum Elliott, CFA, ACA +44 207 170 0502 callum.elliott@bernstein.com