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Sensation and Perception
Sensation and Perception
Sensation and Perception
The world that we inhabit is quite complicated. Moreover, the processes that
help us make sense out of the sights, sounds, smells, tastes, and other sensations
that constantly bombard us are not as simple or direct as common sense might
suggest. Psychological research has shown that we do not understand the
external world in a simple, automatic way. Rather, we actively construct our
interpretation of sensory information through several complex processes
- Sensation
Sensation - Input about the physical world provided by our sensory receptors.
Characteristics of Sensation:
1. Projection—the sensation seems to come from the area where the receptors were stimulated.
- If you touch this book, the sensation of touch seems to be in your hand but is actually being felt by your cerebral
cortex.
- The brain that feels sensations is demonstrated by patients who feel phantom pain after amputation of a limb.
- After loss of a hand, for example, the person may still feel that the hand is really there. Why does this happen? The
receptors in the hand are no longer present, but the severed nerve endings continue to generate impulses.
- These impulses arrive in the parietal lobe area for the hand, and the brain does what it has always done and creates
the projection, the feeling that the hand is still there.
- For most amputees, phantom pain diminishes as the severed nerves heal, but the person often experiences a
phantom “presence” of the missing part. This may be helpful when learning to use an artificial limb.
Characteristics of Sensation:
2. Intensity—some sensations are felt more distinctly and to a greater degree than are others.
- A weak stimulus such as dim light will affect a small number of receptors, but a stronger stimulus,
- When more receptors are stimulated, more impulses will arrive in the sensory area of the brain.
- The brain “counts” the impulses and projects a more intense sensation.
Characteristics of Sensation:
Characteristics of Sensation:
Characteristics of Sensation:
5. After-image—the sensation remains in the consciousness even after the stimulus has stopped.
- A familiar example is the bright after-image seen after watching a flashbulb go off.
- The very bright light strongly stimulates receptors in the retina, which generate many
impulses that are perceived as an intense sensation that lasts longer than the actual stimulus.
Types of Sensation:
Types of Sensation:
1. Organic sensations - produced by the conditions of the internal organs of
the body.
2. Special sensations - produced by the stimulation of the special
sense-organs, viz., the eye, the ear, the tongue, the nose and the skin by
special kinds of stimuli.
3. Motor or Kinesthetic sensations - produced by changes in the organs of
movement, viz., muscles, tendons and joints.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Types of Sensations and Receptors involved in each sensation
Types of Sensation:
1. Organic sensations -
- They have no special sense organs.
- They are not produced by external stimuli.
- They are produced by changes in the internal organs of the organism.
- They are due to the physiological conditions of the various visceral organs, e.g.,
stomach, intestines, internal sex mechanisms, and kidney. The throat, lungs, and heart
are non-visceral structures.
Types of Sensation:
1. Organic sensations -
- They are called the ‘barometer of our life process’, because they inform us of the sound or unsound
conditions of the body.
- They have a tendency to blend into one another, and fuse into a mass.
- They are not so clearly distinguishable from one another as special sensations such as colours, sounds,
etc., are.
- They cannot be easily revived. It is very difficult to remember the sensations of hunger and thirst. But
special sensations can be easily remembered.
- They have a high degree of emotive value. They are important conditions of our happiness and misery.
Sensations of comfort and discomfort, physical well-being and uneasiness deeply affect our happiness
and misery.
Types of Sensation:
2. Special sensations - Sensations of colours, sounds, tastes, smells, temperature, pressure, etc., are special sensations.
- They have special sense-organs, e. g, the eye, the ear, the tongue, the nose, and the skin. They are produced by special kinds
of external stimuli, e.g., light waves, air waves, etc.
- They are capable of localization. They can be referred to definite points of space on the body or in the external world.
- They have great cognitive value. They give us knowledge of the qualities of external objects. Sensations of colours, sounds,
tastes, smells, heat, cold and pressure reveal to us the sensible qualities of external objects. They are the raw material of our
knowledge of the external world.
- They admit of a greater variety of kinds and degrees than organic and motor sensations. There are various kinds of visual,
auditory, cutaneous, olfactory and gustatory sensations.
Types of Sensation:
3. Motor sensations -
- The kinaesthetic sense means the sensation of movement.
- Motor sensations have a high cognitive value. They give us knowledge of the fundamental
properties of matter, e.g., extension, impenetrability, position, distance, direction and weights of
things. Muscle sensations from the eye are of great help to us in the judgement of the distance,
size, and shape of objects seen.
- Motor sensations have also a great affective value. Muscular exercise is a source of pleasure and
pain. Pleasure of health depends, to a large extent, on the state of the muscles. Thus motor
sensations have cognitive and affective value.
The sight of a breathtaking sunset, the pleasant fragrance of a summer rose, the smooth texture of a baby’s
skin, the sharp “crack” of a starter’s pistol at the beginning of a race: Exactly how are we able to experience these
events. As you may recall from Chapter 2, all of these sensory experiences are based on complex processes
occurring within the nervous system. This highlights an intriguing paradox: Although we are continually
bombarded by various forms of physical energy, including light, heat, sound, and smells, our brain cannot directly
detect the presence of these forces. Instead, it can respond only to intricate patterns of action potentials conducted
by neurons, special cells within our bodies that receive, move, and process sensory information. Thus, a critical
question is how the many forms of physical energy impacting our sensory systems are converted into signals our
nervous system can understand.
Sensory thresholds are not really fixed but instead change in response to a
variety of factors, including fatigue, lapses in attention, and moment-to-moment
fluctuations that occur within our nervous system. Additional research suggests
that motivational factors, or the rewards or costs associated with detecting
various stimuli, may also play an important role.
For instance, imagine that you are a radiologist. While scanning a patient’s X-ray, you think you detect a faint
spot on the film, but you’re not quite sure. What should you do? If you conclude that the spot is an abnormality,
you must order more scans or tests—an expensive and time-consuming alternative. If further testing reveals an
abnormality, such as cancer, you may have saved the patient’s life. If no abnormality is detected, though, you’ll be
blamed for wasting resources and unnecessarily upsetting the patient. Alternatively, if you decide the spot is not an
abnormality, then there’s no reason to order more tests. If the patient remains healthy, then you’ve done the right
thing. However, if the spot is really cancerous tissue, the results could be fatal. Clearly, your decision is likely to be
influenced by the rewards and costs associated with each choice alternative.
https://www.youtube.com/watch?v=dS_kKbIL4dY
VISION
VISION
Iris: The colored part of the eye; adjusts the amount of light that
enters by constricting or dilating the pupil.
Lens: A curved structure behind the pupil that bends light rays,
focusing them on the retina.
VISION
Retina: The surface at the back of the eye containing the rods and
cones.
Rods: One of the two types of sensory receptors for vision found in the
eye.
Fovea: The area in the center of the retina in which cones are highly
concentrated.
Macula: an oval yellowish area surrounding the fovea near the centre
of the retina in the eye, which is the region of keenest vision.
VISION
VISION
https://www.youtube.com/watc
h?v=uuWb1L2Vwsk
VISION
VISION
Light!
VISION
VISION
Light!
VISION
Light!
VISION
- The human visual system is highly sensitive and can detect even tiny amounts of light.
- Acuity: important aspect of vision, the ability to resolve fine details. They are of 2 types:
i. Static Visual Acuity (SVA) = our ability to discriminate different objects when they are
stationary or static, as on the familiar chart at an eye doctor’s office.
ii. Dynamic Visual Acuity (DVA) = our ability to resolve detail when the test object and/or
the viewer is in motion.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
BANKING INNOVATIONS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
- Angular velocity = speed at which an object’s image moves across our retina.
- If angular velocity increases - our ability to discriminate objects decreases.
VISION
VISION
- Nearsightedness = If your eyeball is too long or the cornea is too stiffly curved. You see
near objects clearly, but distant objects appear blurry. This occurs because the image
entering your eye is focused slightly in front of the retina rather than directly on it.
- Farsightedness = your eyeball is too short or the cornea too flat, and the lens focuses the
image behind the retina. Therefore, close objects appear out of focus, whereas distant objects
are in clear focus.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
Basic Functions of the Visual System: Sensitivity to light
- Dark adaptation = The process through which our visual system increases its sensitivity to
light under low levels of illumination. For example - ?
- The dark-adapted eye is about 100,000 times more sensitive to light than the light-adapted
eye.
- Dark adaptation is a two step process: First, within five to ten minutes, the cones reach
their maximum sensitivity. After about ten minutes, the rods begin to adapt; they complete
this process in about thirty minutes
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
VISION
- Involuntary eye movements = without our conscious control, These movements ensure that
the stimuli reaching our rods and cones are constantly changing.
- Like other sensory receptors, those in our retina are subject to the effects of sensory
adaptation; if involuntary movements did not occur, we would experience temporary
blindness whenever we fixed our gaze on any object for more than a few seconds.
VISION
Basic Functions of the Visual System: Eye movements
- Saccadic movements are fast, frequent jumps by the eyes from one fixation point to the next.
- Saccadic movements are apparent in reading or driving.
- Both the size of the jumps and the region seen during each fixation maximize the information we glean while
reading
- The saccadic movements of good readers move smoothly across the materials being read; those of poor
readers are shorter and move backward as well as forward (Schiffman, 1990).
- Research suggests that characteristics of words tend to guide the location and duration of each fixation.
Fixations tend to be shortest for short, predictable words that occur frequently (Reichle et al., 1998).
VISION
- Pursuit movements = are smooth movements used to track moving objects, as when you
watch a plane fly overhead and out of sight
VISION
Color Vision
- Nearly 8 percent of males and 0.4 percent of females are less sensitive than the rest of us
either to red and green or to yellow and blue (Nathans, 1989).
- Few individuals are totally color blind, experiencing the world only in varying shades of
black and gray.
- Color difference in two eyes. Eg: a woman indicated that to her color-impaired eye, all
colors between red and green appeared yellow, while all colors between green and violet
seemed blue.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
Color Vision
- There are two leading theories to explain our rich sense of color.
- The first:
1. Trichromatic theory = suggests that we have three different types of cones in our retina,
each of which is maximally sensitive, though not exclusively so, to a particular range of
light wavelengths—a range roughly corresponding to blue (400–500 nanometers), green
(475–600 nanometers), or red (490–650 nanometers).
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
Color Vision
- Careful study of the human retina suggests that we do possess three types of receptors, although, there is a great
deal of overlap among the three types’ sensitivity ranges (DeValois & De Valois, 1975; Rushton, 1975).
- According to trichromatic theory, the ability to perceive colors results from the joint action of the three receptor
types.
- Thus, light of a particular wavelength produces differential stimulation of each receptor type, and it is the overall
pattern of stimulation that produces our rich sense of color.
- This differential sensitivity may be due to genes that direct different cones to produce pigments sensitive to blue,
green, or red (Nathans, Thomas, & Hogness, 1986)
VISION
Color Vision
VISION
Color Vision
VISION
Color Vision
- Two additional types of cells handle yellow and blue; one is stimulated by yellow and inhibited
by blue, while the other shows the opposite pattern.
- The remaining two types handle black and white—again, in an opponent-process manner.
- Opponent-process theory can help explain the occurrence of negative afterimages (Jameson &
Hurvich, 1989).
- The idea is that when stimulation of one cell in an opponent pair is terminated, the other is
automatically activated. Thus, if the original stimulus viewed was yellow, the afterimage seen
would be blue.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
VISION
- Technically it is only light that enters our eyes—we really see with our brains!
- Our understanding of the initial stages of this process was greatly advanced by
the Nobel Prize–winning series of studies conducted by Hubel and Wiesel
(1979) = FEATURE DETECTION THEORY
VISION
- These researchers conducted studies on feature detectors— neurons at various levels in the visual cortex.
- Their work revealed the existence of three types of feature detectors:
1. One group of neurons, known as simple cells, respond to bars or lines presented in certain orientations (horizontal, vertical,
and so on).
2. A second group, complex cells, respond maximally to moving stimuli, such as a vertical bar moving from left to right or a
tilted bar moving from right to left.
3. Finally, hypercomplex cells respond to even more complex features of the visual world, including length, width, and even
aspects of shape such as corners and angles.
- These findings led scientists to the intriguing possibility that the brain processes visual information hierarchically.
VISION
How does the brain process visual information?
- Consistent with this view, research using brain-imaging techniques (e.g., PET
scans) has confirmed that various regions within the cortex are highly
specialized to process only certain types of visual information—one region for
color, another for brightness, yet another for motion, and so on.
- In fact, more than thirty distinct areas that process visual information have
been identified (Felleman & Van Essen, 1991).
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
VISION
VISION
- The visual system is quite selective; certain types of visual stimuli stand a greater chance of reaching
the brain and undergoing further processing.
- Second, because nature is rarely wasteful, the existence of cells specially equipped to detect certain
features of the external world suggests that these features may be the building blocks for many
complex visual abilities, including reading and identifying subtly varied visual patterns such as faces.
- Finally, as illustrated by disorders such as blindsight and prosopagnosia, “seeing” the world is a
complex process—one that requires precise integration across many levels of our visual system
HEARING
HEARING
The haunting melody of a beautiful song, the roar of a jet plane, the rustling of leaves on a
crisp autumn day— clearly, we live in a world full of sound. And, as with vision, human
beings are well equipped to receive many sounds in their environment.
HEARING
HEARING
- Pinna: is the technical term for the visible part of our
hearing organ, the ear.
- The eardrum, a thin piece of tissue just inside the ear,
moves ever so slightly in response to sound waves striking
it.
- When it moves, the eardrum causes three tiny bones within
the middle ear to vibrate. (Malleus, Incus, Stapes)
- The third of these bones is attached to a second membrane,
the oval window, which covers a fluid-filled, spiral-shaped
structure known as the cochlea.
HEARING
- Vibration of the oval window causes movements of the
fluid in the cochlea.
- Finally, the movement of fluid bends tiny hair cells,
the true sensory receptors of sound.
- The neural messages they create are then transmitted
to the brain via the auditory nerve.
HEARING
Sound!
- Sound waves consist of alternating compressions of the air, or, more precisely, of the molecules that compose air.
- The greater the amplitude (magnitude) of these waves, the greater their loudness to us.
- The rate at which air is expanded and contracted constitutes the frequency of a sound wave, and the greater the frequency,
the higher the pitch.
- Pitch: The characteristic of a sound that is described as high or low. Pitch is mediated by the frequency of a sound.
- Frequency is measured in terms of cycles per second, or hertz (Hz).
- Children and young adults can generally hear sounds ranging from about 20 Hz to about 20,000 Hz. Older adults
progressively lose sensitivity, particularly for higher sound frequencies. The human ear is most sensitive to sounds with
frequencies between 1,000 and 5,000 Hz (Coren, Ward, & Enns, 1999)
HEARING
Sound!
- A third psychological aspect of sound is its timbre, or quality. This quality depends on the
mixture of frequencies and amplitudes that make up the sound.
- For example, a piece of chalk squeaking across a blackboard may have the same pitch and
amplitude as a note played on a clarinet, but it will certainly have a different quality.
- In general, the timbre of a sound is related to its complexity—how many different frequencies it
contains.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
HEARING
Pitch Perception
- When we tune a guitar or sing in harmony with other people, we demonstrate our ability to
detect differences in pitch. Most of us can easily tell when two sounds have the same pitch and
when they are different.
HEARING
- Suggests that sounds of different frequencies cause different places along the basilar membrane (the floor of the
cochlea) to vibrate. These vibrations, in turn, stimulate the hair cells—the sensory receptors for sound.
- Actual observations have shown that sound does produce pressure waves and that these waves peak, or produce
maximal displacement, at various distances along the basilar membrane, depending on the frequency of the sound
(Békésy, 1960).
- High-frequency sounds cause maximum displacement at the narrow end of the basilar membrane near the oval
window, whereas lower frequencies cause maximal displacement toward the wider, farther end of the basilar
membrane.
HEARING
- CONS: Unfortunately, place theory does not explain our ability to discriminate among very
low-frequency sounds—sounds of only a few hundred cycles per second—because displacement
on the basilar membrane is nearly identical for these sounds.
- Another problem is that place theory does not account for our ability to discriminate among
sounds whose frequencies differ by as little as 1 or 2 Hz; for these sounds, too, basilar membrane
displacement is nearly identical.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
HEARING
- Suggests that sounds of different pitch cause different rates of neural firing.
- Thus, high-pitched sounds produce high rates of activity in the auditory nerve, whereas
low-pitched sounds produce lower rates.
- Frequency theory seems to be accurate up to sounds of about 1,000 Hz—the maximum rate of
firing for individual neurons.
HEARING
- Above that level, the theory must be modified to include the volley principle—the assumption
that sound receptors for other neurons begin to fire in volleys.
- For example, a sound with a frequency of 5,000 Hz might generate a pattern of activity in which
each of five groups of neurons fires 1,000 times in rapid succession—that is, in volleys.
HEARING
Sound Localization
- You are walking down a busy street, filled with many sights and sounds. Suddenly, a familiar
voice calls your name. You instantly turn in the direction of this sound and spot one of your
friends.
HEARING
Sound Localization
- Localization: the ability of our auditory system to determine the direction of a sound source.
- This theory suggests that there are several factors that play a role in this theory:
1. The first is the fact that we have two ears, placed on opposite sides of our head.
- As a result, our head creates a sound shadow, a barrier that reduces the intensity of sound on the
“shadowed” side.
- Thus, a sound behind us and to our left will be slightly louder in our left ear.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
HEARING
Sound Localization
- What happens when sound comes from directly in front or directly in back of us?
-
- In such cases, we often have difficulty determining the location of the sound source, because the sound
reaches our ears at the same time.
- Head movements can help resolve a problem like this.
- By turning your head, you create a slight difference in the time it takes for the sound to reach each of
your ears—and now you can determine the location of the sound and take appropriate action (Moore,
1982).
HEARING
Sound Localization
- What happens when sound comes from directly in front or directly in back of us?
-
- In such cases, we often have difficulty determining the location of the sound source, because the sound
reaches our ears at the same time.
- Head movements can help resolve a problem like this.
- By turning your head, you create a slight difference in the time it takes for the sound to reach each of
your ears—and now you can determine the location of the sound and take appropriate action (Moore,
1982).
TOUCH AND
OTHER SKIN SENSES
The skin is our largest sensory organ and produces the most varied experiences: everything from the
pleasure of a soothing massage to the pain of an injury. Actually, there are several skin senses, including touch
(or pressure), warmth, cold, and pain. As there are specific sensory receptors for vision and hearing, it seems
reasonable to expect this also to be true for the various skin senses as well—one type of receptor for touch,
another for warmth, and so on. And microscopic examination reveals several different receptor types, which led
early researchers to suggest that each receptor type produced a specific sensory experience.
However, the results of research conducted to test this prediction were disappointing; specific types of
receptors were not found at spots highly sensitive to touch, warmth, or cold. Other studies have also shown that
many different types of receptors often respond to a particular stimulus. Therefore, the skin’s sensory experience
is probably determined by the total pattern of nerve impulses reaching the brain (Sherrick & Cholewiak, 1986)
- Why is pain important? - without it, we would be unaware that something is amiss
with our body or that we have suffered some type of injury.
- Pain has no specific stimulus
- sensations of pain do seem to originate in free nerve endings located throughout the
body: in the skin, around muscles, and in internal organs (Carlson, 1998).
- Although smell and taste are separate senses, we’ll consider them together for two
reasons.
- First, both respond to substances in solution—substances that have been dissolved
in a fluid or gas, usually water or air. That is why smell and taste are often referred
to as the chemical senses.
- Second, in everyday life, smell and taste are interrelated.
SMELL
SMELL
- Our olfactory senses are restricted, however, in terms of the range of stimuli to which they
are sensitive.
- Just as the visual system can detect only a small portion of the total electromagnetic
spectrum, human olfactory receptors can detect only substances with molecular
weights—the sum of the atomic weights of all atoms in an odorous molecule—between 15
and 300 (Carlson, 1998).
- This explains why we can smell the alcohol contained in a mixed drink, with a molecular
weight of 46, but cannot smell table sugar, with a molecular weight of 342.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
TASTE
- The sensory receptors for taste are located inside small bumps on the tongue known
as papillae.
- Within each papilla is a cluster of taste buds. Each taste bud contains several
receptor cells.
- Human beings possess about 10,000 taste buds. In contrast, chickens have only 24,
while catfish would win any “taste bud–counting contest”—they possess more than
175,000, scattered over the surface of their body. In a sense, catfish can “taste” with
their entire skin! (Pfaffmann, 1978)
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
TASTE
- There appear to be only four basic tastes: sweet, salty, sour, and bitter.
- The answer lies in the fact that we are aware not only of the taste of the food but of
its smell, its texture, its temperature, the pressure it exerts on our tongue and mouth,
and many other sensations. When these factors are removed from the picture, only
the four basic tastes remain
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Receptors involved in each sensation
KINESTHESIA AND
VESTIBULAR SENSE
ATTENTION
Before we begin exploring attention in its various forms, take a moment to consider
how you think about the concept. How would you define attention, or how do you use
the term? We certainly use the word very frequently in our everyday language:
“ATTENTION! USE ONLY AS DIRECTED!” warns the label on the medicine bottle,
meaning be alert to possible danger. “Pay attention!” pleads the weary seventh-grade
teacher, not warning about danger (with possible exceptions, depending on the teacher)
but urging the students to focus on the task at hand.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION
When you walk through a busy street, a large number of stimuli bombard your sense
organs, but you can take in and use only a very small number of stimuli. For example, a
number of people criss-cross each other wearing different colour dresses, cars and
buses pass through on the nearby road, shops and buildings also attract your attention.
However, only a small and selected part of the available stimulation is registered by an
individual for processing and the rest is filtered out
ATTENTION
ATTENTION
ATTENTION: DETERMINANTS
- External/Objective determinants
- Internal/Subjective determinants
ATTENTION: DETERMINANTS
- External/Objective determinants
These conditions are generally those characteristics of outside situation or stimuli which make the strongest
aid for capturing our attention. Types are:
1. Nature of stimuli
2. Intensity and size of stimuli
3. Contrast, change, variety
4. Repetition of stimulus
5. Movement of stimulus
6. Duration and degree of attention
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- External/Objective determinants
1. Nature of stimuli: All types of stimuli are not able to bring the same degree of
attention. A picture attracts attention more readily than words. Among the pictures,
the pictures of human beings invite more attention and those of human beings
related to beautiful women or handsome men, who attract more attention. In this
way an effective stimulus should always be chosen for capturing maximum
attention.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- External/Objective determinants
2. Intensity and Size of stimulus: In comparison with the weak stimulus, the immense
stimulus attracts more attention of an individual. Our attention become easily directed
towards a loud sound, a bright light or a strong smell, and also a large building will be
more readily attended to, than a small one.
ATTENTION: DETERMINANTS
- External/Objective determinants
3. Contrast, Change and Variety: Change and variety strike attention more easily than
sameness and absence of change, e.g. we do not notice the ticking sound of a clock put
on the wall until it stops ticking, that is any change in the attention to which you have
been attracted immediately capture your attention. The factor, contact or change is
highly responsible for capturing attention of the organism and contributes more than the
intensity, size or nature of the stimulus.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- External/Objective determinants
ATTENTION: DETERMINANTS
- External/Objective determinants
5. Movement of Stimulus: The moving stimulus catches our attention more quickly
than a stimulus that does not move. We are more sensitive to objects that move in our
field of vision, e.g. advertisers make use of this fact and try to catch the attention of
people through moving electric lights.
ATTENTION: DETERMINANTS
- External/Objective determinants
6. Duration and Degree of Attention: People may possess the ability to grasp a number of
objects or in other words, to attend a number of stimuli in one short “presentation”. This ability
of an individual is evaluated in terms of the span of attention, which differs from person to
person and even situation to situation.
The term “span of attention” is designed in terms of the quality, size extent to which the
perceptual field of an individual can be effectively organized in order to enable him to attain a
number of things in a given spell of short duration.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- Internal/Subjective determinants
These factors predispose the individual to respond to objective factors, to attend to those
activities that fulfill his desires and motives and suit his interest and attitude. It is the mental
state of the perceiver. Types are:
1. Interest
2. Motive
3. Mindset
4. Moods and Attitudes
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- Internal/Subjective determinants
1. Interest - Interest is said to be the mother of attention. We attend to objects in
which we have interest. We would like to watch a movie or a serial in TV because
we are interested in the subject around which the movie or serial revolves. In any
get-together if any subject of our interest is discussed that attracts our attention
easily and makes us to participate in the discussion. In our day-to-day life we pay
attention to the stimulus we are interested in.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Attention: Meaning and Phenomenon
ATTENTION: DETERMINANTS
- Internal/Subjective determinants
2. Motives - Our basic needs and motives to a great extent, determine our attention,
thirst, hunger, sex, curiosity, fear are some of the important motives that influence
attention, e.g. small children get attracted towards eatables.
ATTENTION: DETERMINANTS
- Internal/Subjective determinants
ATTENTION: DETERMINANTS
- Internal/Subjective determinants
4. Moods and Attributes- What we attend to is influenced by the moods and attitudes.
When we are disturbed or in angry mood, we notice the smallest mistake of others very
easily. Likewise our favourable and unfavourable attitudes also determine our attention.
After discussing subjective and objective factors, we realize that these factors are
interrelated. How much or in what way we attend to a stimulus depends on subjective
as well as objective factors.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT 3: SENSATION, ATTENTION, AND PERCEPTION:
PERCEPTION
PERCEPTION
- The process by which we recognise, interpret or give meaning to the information provided
by sense organs is called perception.
- In interpreting stimuli or events, individuals often construct them in their own ways.
- Thus perception is not merely an interpretation of objects or events of the external or internal
world as they exist, instead it is also a construction of those objects and events from one’s own
point of view.
PERCEPTION
- Sensation is the stage where neural activity codes the information about the nature of
stimulation. Perception is the next stage in which an internal representation of an object is
formed.
- This representation provides a working description of the perceiver's external environment.
Perception involves synthesis of simple sensory features into the perception of an object
that can be recognized.
- This helps in identification and recognition, and meaning is assigned to the percepts.
- Perception and recognition are combined processes that do not act separately. For example a
circular object may be a cricket ball or orange.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Perception: Meaning and Characteristics
PERCEPTION
- The physical object in the world is called the distal stimulus (distant from the observer)
and the optical image on the retina is called the proximal stimulus (proximate or near to
observer).
- The major task of perception is to determine the distal stimulus based on information of
proximal stimulus – to know what the world out there is “really like” using one’s
imagination of mind.
- There is more to perceiving which includes physical properties such as shape or size and
past experiences.
Ms. Sharon Vas // Assistant Professor of Psychology//Department of Science: Psychology // CAIAS
UNIT III: SENSATION
BANKING AND PERCEPTION
INNOVATIONS
Perception: Meaning and Characteristics
PERCEPTION: CHARACTERISTICS
- We do not perceive each and everything in the world or around us. We attend to only
a part of the stimuli around us.
- We select only a limited range of stimuli to which we attend.
- Attention is a basic process in perception. It makes our perception selective in
nature.
- What we select would depend upon our needs, interests, and motives or on the
nature of stimuli to which we are exposed
PERCEPTION: CHARACTERISTICS
PERCEPTION: CHARACTERISTICS
PERCEPTION: CHARACTERISTICS
PERCEPTION: CHARACTERISTICS
- E.g., change in the weather, style of dress, food, etc. is easily perceived.
- Any change in the normal routine is perceived quickly
PERCEPTION: CHARACTERISTICS
- We all perceive certain things as the same e.g., table, chair, etc. are perceived by
every one of us in a more or less similar manner. This is objective perception.
PERCEPTION: CHARACTERISTICS
PERCEPTUAL ORGANIZATION
PERCEPTUAL ORGANIZATION
PERCEPTUAL ORGANIZATION
- They identified the laws of organization which determine the way in which we
perceive the objects.
- They maintain that electrical fields in the brain are responsible for the organization
of perception.
1. Law of Similarity:
- The law of similarity states that similar things tend to appear grouped together.
- Grouping can occur in both visual and auditory stimuli.
3. Law of Proximity:
- According to the law of proximity, things that are close together seem more related
than things that are spaced farther apart.
- Because the objects are close to each other, we group them together.
4. Law of Continuity:
- The law of continuity holds that points that are connected by straight or curving
lines are seen in a way that follows the smoothest path.
- In other words, elements in a line or curve seem more related to one another than
those positioned randomly
5. Law of Closure:
- The Gestalt law of common region says that when elements are located in the same
closed region, we perceive them as belonging to the same group.
- The Gestalt law of common region says that when elements are located in the same
closed region, we perceive them as belonging to the same group.
PERCEPTUAL CONSTANCIES
- Try this simple demonstration. Hold your right hand in front of you at arm’s length.
Next, move it toward and away from your face several times.
- Does it seem to change in size? Probably not.
- The purpose of this demonstration is to illustrate principles of perceptual
constancies
PERCEPTUAL CONSTANCIES
1. Size Constancy: The tendency to perceive a physical object as having a constant size
even when the size of the image it casts on the retina changes.
- Distant objects—including cars, trees, and people—cast tiny images on your retina.
Yet you perceive them as being of normal size.
- Two factors seem to account for this tendency: size–distance invariance and relative
size
PERCEPTUAL CONSTANCIES
1. Size Constancy:
PERCEPTUAL CONSTANCIES
- For example, all of us know that coins are round; yet we rarely see them that way.
Flip a coin into the air: Although you continue to perceive the coin as being round,
the image that actually falls onto your retina constantly shifts from a circle to
various forms of an ellipse.
PERCEPTUAL CONSTANCIES
- Thus, we will perceive a sweater as dark green whether indoors or outdoors in bright
sunlight.
DEPTH PERCEPTION
DEPTH PERCEPTION
- Depth cues are features of the environment and messages from the body that supply
information about distance and space.
- The cues which work with just one eye are called monocular cues and those which
require two eyes are called binocular cues.
- Binocular cues are the most basic source of depth perception that is caused due to
retinal disparity (a discrepancy in the images that reach the right and left eyes).
- A person with one eye will have very limited depth perception.
DEPTH PERCEPTION
- Monocular cues are as follows:
1. Size cues: The larger the image of an object on the retina, the larger it is judged to
be; in addition, if an object is larger than other objects, it is often perceived as
closer.
2. Linear perspective: Parallel lines appear to converge in the distance; the greater this
effect, the farther away an object appears to be.
3. Texture gradient: The texture of a surface appears smoother as distance increases
4. Atmospheric perspective: The farther away objects are, the less distinctly they are
seen—smog, dust, haze get in the way.
DEPTH PERCEPTION
5. Overlap (or interposition): If one object overlaps another, it is seen as being closer
than the one it covers.
6. Motion parallax: When we travel in a vehicle, objects far away appear to move in
the same direction as the observer, whereas close objects move in the opposite
direction. Objects at different distances appear to move at different velocities.
DEPTH PERCEPTION
1. Convergence: In order to see close objects, our eyes turn inward, toward one
another; the greater this movement, the closer such objects appear to be.
2. Retinal disparity (binocular parallax): Our two eyes observe objects from slightly
different positions in space; the difference between these two images is interpreted
by our brain to provide another cue to depth.
DEPTH PERCEPTION
- Pictorial cues for depth are features found in paintings, drawings and photographs
that impart information about space, depth and distance.
- This influence causes apparent perception of things which are not there.
- For example, if you stand between two railway tracks, they appear to meet at the
horizon, even though they actually remain parallel.
PERCEPTION ERRORS
https://elvers.us/perception/hv/#:~:text=In%201858%20Wilhelm%20Wundt%20introduced%20the%20horizo
ntal%2Dvertical%20illusion.
The Müller-Lyer illusion is an optical illusion where two lines of the same length appear
to be of different lengths.
A German psychologist named Franz Carl Müller-Lyer created the illusion in 1889. In
the original version, he asked people to mark where they thought the midpoint of the
line was to gauge if they perceived the lines as being different lengths
b. Depth Cue Explanation: Depth plays an important role in our ability to judge
distance.
When the fins are pointing inward toward the shaft of the line, we see it as
sloping away like the corner of a building. This depth cue leads us to see the line
as being further away and therefore shorter.
When the fins are pointing outward away from the line, it looks more like the
corner of a room sloping toward us. This depth cue leads us to believe that the
line is closer and therefore longer.
c. Conflicting Cues Explanation: Our ability to perceive the length of the lines
depends on the actual length of the line and the overall length of the figure. Since
the total length of one figure is longer than the length of the lines themselves, it
causes us to see the line with the outward-facing fins as longer.
3. Illusion of Movement
3. Illusion of Movement
- Olfactory and somatic hallucinations are also common. The former refers to
smelling something that is not present in the corporal world and the latter
refers to a feeling that one’s body is being injured. An individual may feel his
skin crawling as part of a hallucinatory episode or he may see patterns or
objects where there are none.