ASSIGNMENT

Objective of the assignment is to showcase your expertise in digital marketing.

Please select 2 of the following 3 options and submit your assignment within 3 days.

1. Search Engine Optimization

a. SEO Audit and Recommendations

Perform an SEO audit on this webpage, identifying issues and recommending improvements.

b. Keyword Research

Conduct keyword research and outline a strategy for incorporating those keywords into content.

2. Paid Advertising

a. PPC Campaign Structure

Based on your understanding of the Smart Tracking vertical, create a simple paid advertising
campaign hierarchy including, 2 ad groups, keyword targeting and Wirepas landing pages.

a. Ad Creation

Mock up an ad including headline, description lines (ad copy), display URL, ad extensions, keywords,
ad type.
3. Analytics and Data Interpretation

a. Data Analysis and Insights:

Analyse the below data, draw insights, and propose optimization strategies.