4TH QUARTER

MEDIA AND INFORMATION TECHNOLOGY

LESSON 12
OPPORTUNITIES,
CHALLENGES,
AND POWER OF
MEDIA AND
INFORMATION
 INTRODUCTION
Developments in information, communication, and technology in the past
decades have enabled society to transform the mechanisms of how
information circulates and how people interact, access information,
create new knowledge, learn, and work.

Over the years, media has evolved to be more than just a vehicle of
information, but an influential instrument powerful enough to transform
established systems. However, despite the fact the access to
information and knowledge has increased during the last decade,
significant challenges and obstacles still remain. Let’s look into these
opportunities, challenges, and power of media and information.
IMAGINE YOURSELF WITHOUT MEDIA
 WHAT’S IN
Today the World Wide Web is at the forefront of information providers given
its multimedia format which have “enriched information through synergy of
text, audio, image, and video (Liquigan, 2016).”

Aside from the Web, one of our most accessed sources of information is social
media. Study the table below for the challenges and opportunities that you as
a netizen face during your engagement with social media (Liquigan, 2016).

The opportunities, challenges, and power of media and information,

particularly in the realm of social media and the web, are vast and continually
evolving.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Opportunities:
1. Global Reach: Social media and the web provide a platform for
information dissemination on a global scale. It allows individuals and
organizations to reach audiences far beyond their geographic
location.

2. Instantaneous Communication: With social media and web

platforms, information can be shared instantly, enabling rapid
dissemination of news, ideas, and messages.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Opportunities:
3. Engagement and Interaction: Social media facilitates two-way
communication, allowing for direct engagement with audiences.
This interaction can foster community building, customer
relationships, and collaboration.

4. Targeted Marketing: Through data analytics and user profiling,

businesses can tailor their marketing efforts to specific
demographics, increasing the effectiveness of their campaigns.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Opportunities:
5. Crowdsourcing and Collaboration: Social media and web platforms
enable crowdsourcing of ideas, funding, and solutions. They facilitate
collaboration among individuals and organizations across different
locations and disciplines.

6. Information Accessibility: The web serves as a vast repository of

information, making knowledge accessible to anyone with an internet
connection. This democratization of information has empowered
individuals and facilitated learning and research.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Challenges:
1. Misinformation and Disinformation: The open nature of social media
and the web allows for the rapid spread of misinformation and
disinformation. False information can easily go viral, leading to confusion,
distrust, and harm.

2. Privacy Concerns: Social media platforms often collect vast amounts

of personal data, raising concerns about privacy and data security.
Unauthorized access to this data can lead to identity theft, surveillance,
and other privacy violations.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Challenges:
3. Echo Chambers and Polarization: Algorithms used by social media
platforms may reinforce users' existing beliefs and preferences, creating
echo chambers and contributing to societal polarization.

4. Cyberbullying and Online Harassment: Social media provides a

platform for anonymous harassment and cyberbullying, leading to
psychological harm and social repercussions for victims.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Challenges:
5. Digital Divide: Not everyone has equal access to the internet and
digital technologies, creating a digital divide that exacerbates existing
social and economic inequalities.

6. Censorship and Content Regulation: The regulation of content on

social media and the web is a complex issue, with concerns about
censorship, freedom of expression, and the power wielded by platform
owners.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Power:
1. Influence: Social media and the web have immense influence over
public opinion, consumer behavior, and political outcomes. They shape
cultural trends, drive social movements, and influence decision-making at
individual and societal levels.

2. Amplification: Social media amplifies the voices of individuals and

organizations, allowing them to reach larger audiences than traditional
media outlets.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Power:
3. Disruption: Social media and the web have disrupted traditional
industries, such as journalism, advertising, and entertainment, by
democratizing access and lowering barriers to entry.

4. Connection: Social media and the web facilitate connections between

individuals and communities, breaking down geographic barriers and
fostering global networks.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

Power:
5. Education and Awareness: Social media and the web are powerful
tools for education, awareness-raising, and advocacy on various social,
environmental, and political issues.

6. Mobilization: Social media has been instrumental in mobilizing

communities for activism, protests, and political campaigns, enabling
rapid coordination and mass participation.
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

On the other hand, still because of all the information and

data right at the audience’s disposal, Cybercrime has also
been one of the greatest challenges in media and information.
According to the Department of Justice, Cybercrime is “a
crime committed with or through the use of information and
communication technologies such as radio, television, cellular
phone, computer and network and other communication
device or application.”
 THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION (SOCIAL MEDIA AND THE WEB)

According to the 2001 Budapest Convention on

Cybercrime, criminal offenses in cyberspace
include:
1. offenses against the confidentiality, integrity
and availability of computer data and systems;
2. computer-related offenses;
3. content-related offenses;
4. offenses related to infringements of
copyright and related rights
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
(SOCIAL MEDIA AND THE WEB)

Understanding and navigating the opportunities,

challenges, and power dynamics of social media
and the web are crucial in harnessing their
potential for positive impact while mitigating their
negative consequences.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
ECONOMIC
(BUSINESS AND
- Due to the impact of social media as a new
MARKETING)
medium, the relationship between brands and
consumers have changed a lot.

Now, through social media marketing, business

owners can connect with their target
consumers for free through using social media
platforms like Facebook, Twitter, etc., and can
significantly lower their marketing costs.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
ECONOMIC
(BUSINESS AND
MARKETING) - However, its opportunities are also its
disadvantages. First, because connection to
customers is put on a priority, you may have
to spend more time being active in social
media answering queries.

Competitors may also be lurking around

studying your business.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION

EDUCATIONAL - Media and information have made a

radical impact on education (Gonzales,
2016).Today, learning has never been easier
and faster.

-At present, the advancement in media tools

and information dissemination has made
learning and education resources more
open and freer for public use.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION

- One of the growing trend in education is distance

EDUCATIONAL
or online learning where students need not attend
classes physically, instead, register to online courses
or programs and attend in such even in the comfort
of their homes.

- The term MOOC was coined during the course

"Connectivism and Connective Knowledge" by Dave
Cormier, from the University of Prince Edward Island
(Canada). This is an nline course aimed at large-scale
interactive participation and open access via the
web.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
POLITICAL (POLITICS
-Through media and more information provided to
AND GOVERNANCE)
the public, a bigger platform for political discussions
has also been opened. This validates that “the media
assist the working of a democratic system through
facilitating free speech and unrestricted public
debate (Coxall, et al, 2003).”

- On the other way around, politics can also influence

media as, at times, although not explicitly, powerful
political figures and even the government can
manipulate or influence media’s content.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
POLITICAL (POLITICS
AND GOVERNANCE) - In example of this is what we call propaganda, a
communication that is primarily used to influence
an audience and further an agenda thus,
information may be made incomplete, twisted, or
presented selectively.
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
SOCIAL (CITIZEN
ENGAGEMENT AND - Citizen Journalism trends is brought about by
SOCIAL CHANGE ) advancements in technology and the fast and
widespread dissemination of information.

As defined by Encyclopedia Britannica, citizen

journalism is “journalism that is conducted by
people who are not professional journalists but
who disseminate information using Web sites,
blogs, and social media.”
THE OPPORTUNITIES, CHALLENGES, AND POWER OF
MEDIA AND INFORMATION
SOCIAL (CITIZEN -There is also a call for social change. Social marketing
ENGAGEMENT AND refers to using business and marketing techniques to
encourage people in adopting certain behaviors that
SOCIAL CHANGE )
would lead to better physical and mental health, and
eventually to wide-scale social change.
Revolution in Egypt called Arab Spring
Million People March during Benigno Aquino III regime.
PREPARE FOR
QUIZ NO. 4
ACTIVITY NO. 4
My experience: Fill in this table with your personal view and experience
regarding the opportunities and challenges of media and information in
the following aspects: (50 pts.)