Exhibition

& Hospitality
Contents
p.3 p.6 p.13 p.15

01 02 03 04
MWC Barcelona Why Exhibit Floor Plan Exhibition
2024 Explained Opportunities

p.28 p.33 p.45

05 06 07
Hospitality Meeting Spaces Appendix
Suites

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01

MWC Barcelona 2024

Explained

3
MWC Barcelona 2024
We unlock the full power of connectivity so
that people, industry and society thrive

Mobile has been at the forefront of
innovation for over three decades. From
the Nokia 3210 to the Tesla Model Y, we
continue to build upon our revolutionary
successes – evolving technology and
looking forward to a future that early tech
pioneers could never have dreamed of.
As well as innovation in technology, the
connectivity industry offers the world new
opportunities, new revenue streams, new
landscapes and even new vocabulary.
Welcome to the hyperconnected and
hyperreality world!
Every generation has a mission. Ours is
digital everything. And it is going to take
all of us, every industry – and every
community to get there.
Be a part of the technological shift at
MWC Barcelona 2023.

26 February - 29 February 2024

“
Why wouldn’t you be at MWC? MWC is the foremost event
in the world and if you are in technology and you’re not
there, or if you have connectivity in your Rolodex, then you
should be there. I’ve been coming to MWC for two decades
and it is the premier event so now it’s time for Tonomus to
show our products and services to the industry
Beverly Rider, CEO, TONOMUS Venture Studio (NEOM)

4
How do we create the world’s largest platform?
We have an international team of subject matter and skill experts creating a variety of features,
communities and platforms at MWC to ensure the breadth and depth in the audience we engage
with. Here are some of the most prominent features which make MWC Barcelona the largest and
most influential connectivity event:

Keynote Ministerial Mobile Industry Ministerial GSMA

Exhibition 4YFN
Stage Programme World Live City Programme Summits
Our carefully Led by selected The exhibition halls The year-round In this new content, This invite-only This is the startup Led by selected
selected stellar topic specialists – showcase editorial arm of networking and programme for event within MWC, topic specialists –
keynotes set the we host the debates technology in GSMA, producing demo feature area ministers and the heartbeat of the we host the debates
compass for the our industry needs action, foster exclusive original we explore how regulators ensures show, featuring our industry needs
next12 months to have networking and journalist content, connectivity is global policy pitch stages, startup to have
drive billions in live events, videos reshaping fintech, evolves with pods and a number
closed deals in popular daily manufacturing and technology of tech programmes
formats smart mobility

Partner Meeting Broadcast Networking Global

Roundtables Topic Tours Media Village
Programmes Services Studio Hubs Mobile Awards
We build state-of- We collaborate to Brands who want to We enable Our live-streamed We host theme The industry’s most We have a
the-art theatres for deliver intimate, connect with audiences to deep open stage TV specific and general prestigious award dedicated space for
brands to deliver highly professional bespoke audience dive into specialist studio delivers networking spaces programme, over press and
their custom content gatherings of groups work with us topics that matter to coverage of the to enable our 200 independent journalists to ensure
to an eager targeted experts in on our concierge them and explore conference and audience to meet analysts judge and real time access to
audience a purpose-built area service the showfloor hard-hitting partner with like-minded recognise the onsite press
content contacts innovation shaping announcements
our sector

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02

Why Exhibit

6
Why exhibit at MWC Barcelona 2024?

Gain unrivalled exposure Meet qualified leads from across Position your profile amongst the
the ecosystem industry's most influential press
and media

Launch new products and services Gain first hand insight into the Network with the decision makers,
to an international audience latest innovations and new talent and representatives
developments in the industry from adjacent industries
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Inspire and Lead
Exhibitors from a range of backgrounds and budgets come to do business at MWC Barcelona.
See how some of them presented themselves at MWC Barcelona:

See appendix on p.47 for the MWC Barcelona 2023 highlights video
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A few of the 2,400+ exhibitors that joined us in 2023

See Appendix on page 43 for further insights on the audience that you can expect to reach at MWC Barcelona
9
 As AGM, we had an incredible experience
attending MWC Barcelona this year. We were able
to showcase our latest innovation, the G2
Guardian, and received an overwhelming positive
response from attendees. The event was extremely
“ The level of professionalism in GSMA team's
execution was unparalleled, and it helped to make
the entire experience of HONOR’s first Mobile
World Congress activation productive and
enjoyable. The team was prompt, professional, and
knowledgeable. I highly recommend GSMA to the
well-organized, and we had the pleasure of working company looking for a reliable organization to help
with the GSMA. plan and execute an exceptional conference.

Xiao Ming, President of Global Sales, ZTE Corporation Ray Guo, CMO, HONOR Device Co., Ltd

“ Totogi knocked it out of the park at MWC Barcelona

in 2023! Demand for meetings exceeded
expectations, our demos were a hit, and the quality
of executive-level conversations made this event a
smashing success for our team. Additionally, we
were proud to sponsor the inaugural MVNO
“ MWC is back, baby!

The latest conference was the most impactful

Summit, where I spoke to a standing-room-only
crowd. The energy was palpable, and we're already
looking forward to next year!
MWC to date - a great opportunity for our team to
meet with global leaders in mobile, enhancing DT’s
relationships across the app developer, mobile
carrier and advertiser ecosystem, driving
actionable connections and interest in DT’s
comprehensive offering."

Danielle Royston, CEO/Founder, TelcoDR & Acting Matt Tubergen, SVP Strategic Partnerships, Digital Turbine
CEO, Totogi

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 “
It’s amazing how many pre-arranged meetings we
had, and with almost no last minute cancellations.
Amidst all that has been going on in the world that is
outside of our control, it makes it all the
more impressive.
We had meetings with the well-established and good
long-time customers of ours, as well as meetings
looking into joint opportunities for new business.
In addition to pre-booked meetings, we had quite a
number of qualified visitors coming to look for a
solution to problems.
Napatech
“
Attending the MWC Barcelona 2023 and partnering
with the GSMA Team for the 5G Futures Summit
left us feeling exhilarated. The experience was
nothing short of remarkable, as we collaborated
with a team that was highly organized and
proactive in ensuring that all objectives were
met successfully.
Vincent Wen, Brand Director, Whale Cloud
MWC 2023 was a resounding success that
banished any lingering concerns about the long-
term future of in-person events after two years of
devastation from the pandemic.
The GSMA reported over 88,500 attendees, a
figure short of its peak of 109,000 in 2019 but well
up on the 61,000 of a year ago. There were more
than 2,400 exhibitors, sponsors and partners,
including CCS Insight, which exhibited at the event
for the first time and participated in several
discussions.
Although the event took place against a tough
economic and geopolitical backdrop, there was a
clear sense of excitement running through the Fira
Gran Via.
As we predicted, this was a strong year for MWC
as delegates and exhibitors returned in greater
numbers. MWC 2023 showed what will come next
in mobile networks, infrastructure, devices and
supporting technologies.
Geoff Blaber, CEO, CCS Insight
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 MWC23 was a great opportunity to get together as
an industry, to discuss market trends, share
experiences, and showcase new products and
services.
It was also a good time to bring together our team,
customers, and partners, to learn about their
“ Infosys had an outstanding experience at its first-
highest priority challenges and work on innovative
solutions.
Nicole Chattin L., Events Manager, Mobileum
MWC is back and busier than ever! The event has
always been a very unique platform where we can
meet all our business partners, potential clients and
generate leads to follow up with the rest of the year,
truly a place where business is done
Irina Drössler, Head of SMS, Novametro
“
A big thank to GSMA, providing a professional
“
platform for the global communication industry for
technical communication and product launch.
It was our honor to be there, attending our product
launch event with China Unicom and Unisoc
company and we look forward to contributing to the
industry and enriching people’s lives, via Tozed's
5G CPE.
Mr Shan, CEO, Tozed Kangwei Intelligent Technology
ever Mobile World Congress. The number of high-
impact conversations we had over the event's four
days was phenomenal. It is one of the only global
events which guarantees a confluence of the
CXOs from the entire ecosystem powering the
communications industry. We had an opportunity
to network with decision-makers and showcase
the best of Infosys and received great feedback
from all stakeholders, internal and external. The
congress echoes our thoughts on how leaders
must nurture four key dimensions of a successful
and sustainable digital transformation – People,
Planet, Prosperity, and Partnerships.
We would be remiss if we did not mention the
outstanding organizing team who worked with us
throughout the planning stages so that we could
reap the maximum benefits.
Noushir Jagmag, Associate Vice President, Infosys
MWC 2023 was an exceptional experience as
always. Our teams walk away energized from the
hundreds of great customer and partner meetings
and engagements that happened over the course of
the week.
Melanie Aguilar, Events & Programs, Salesforce Industries
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03

Floorplan

13
Hall Layout

C C3

14
04

Exhibition
Take part in this unrivalled platform

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Types of exhibition space

Customisable space Upgraded pre-built stand Turnkey pre-built stand

Space Only Exhibition Stand Plus Shell Scheme

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Space Only
Building on a Space Only footprint, you have total control over design,
materials and layout to best promote your products and services and discuss
with prospective clients.
These spaces can meet nearly any ambition and, by working with a high-
quality stand builder, you could create a customized solution that meets your
objectives and budget with you having control throughout the process.
Available anywhere from 9sqm to 9,000sqm!
Space Only stands include a 6.6kW power supply above 18sqm

£1,092 per sqm

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Is Space Only Right for You?

When establishing whether building your own stand is the right choice
compared to pre-built options, there are some key things to think
about. This will also help with working out the number of square
metres that you need:

Size Meeting Spaces

A Space Only stand could allow you enough You could build some internal meeting
room to accommodate all of your staff and rooms and staff areas for maximum ease in
customers at once, as well as flexible hosting those more private discussions
product demo areas

Double Decker Stand Visibility

To create a more prominent location that can
make use of a smaller ground floor footprint
you can build a second storey, charged at a
lower 50% rate (£546/sqm)
A space only stand would allow you to build
a corner, head or island stand with 2, 3 or 4
open sides. Often the larger the space, the
more easily found it is and this is only
possible with a large Space Only stand

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£1,092 per sqm

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 Exhibition Stand Plus
The more popular pre-constructed stand type at the show, this offers a more
premium construction versus the basic shell scheme and includes branding
and A/V.

Up to 18sqm

Furniture:
• One round table • Wastepaper basket
• Three chairs • Free standing TV
• One counter • Three built-in
• One stool electrical sockets

Exhibition Stand Plus Packages include:

• Stand construction (carpentry walls, not shell)
• Counter desk
Over 18sqm
• Customisable graphics
Attractive fascia board Furniture:
• Power supply • One round table • Free standing TV
• Lighting • Six chairs • Three built-in
• Furniture • Two counters electrical sockets
• Two stools • Lockable
£1,470 per sqm • Wastepaper basket storage closet

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Is an Exhibition Stand Plus
Right for You?
If you’re short on time or budget, taking a trusted pre-built option is still a great way to
join the show; many very large brands still make effective use of an Exhibition Stand
Plus.
An exhibition stand plus starts at 3m x 3m = 9sqm and then scales at 0.5sqm
increments but you should always review what is available on the up-to-date floorplan.
Some key things to think about:

Time Customisation Cost

A Space Only would need
you to contract with a stand
builder to brief, design,
review and install your stand.
Taking a pre-built stand
takes this workload off you
and means the basic shell is
all ready for you when you
arrive at MWC. This also
reduces the time you need to
be onsite, reducing your
overall show spend
You could add custom
graphics and lighting, change
the furniture, install shelving,
partition walls and foliage, all
starting with the high-quality
basis
When designing your own
stand sometimes your cost
budget can creep up but a
pre-built space ensures
certainty of costs going in.
Compared to building your
own stand of a similar size, a
pre-built option is normally a
lower cost due to the
economy of scale on offer, as
MWC constructs hundreds of
similar stands

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Shell Scheme
Commonly found at trade shows around the world, this is a very simple
space that offers you the lowest cost basic design that is ready when
you arrive in.
Available from 3m x 3m = 9sqm up to 36sqm in various configurations

Up to 18sqm Over 18sqm

Furniture:
• One round table
• Three chairs
• One counter
• One barstool
• Wastepaper basket
Furniture:
£1,186
• One round table
• Six chairs per sqm
• Two counters
• Two barstools
• Wastepaper basket

Basic stand construction Counter desk Basic fascia board

Power supply Lighting Furniture

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Is Shell Scheme Right
for You?
At the most budget end of the list of MWC exhibiting options is the standard shell
scheme.
Without the thrills of a more premium stand design, this still offers the fundamentals
necessary for an effective exhibiting presence at MWC, including furniture, walls,
power and lighting.
A shell scheme starts at 3m x 3m = 9sqm and then scales at 0.5sqm increments but
you should always review what is available on the up-to-date floorplan.
Some key things to think about:

Cost
If budget is the main limiting factor in
your choice of exhibiting option, or if all
of your requirements are met with the
shell scheme package, this option
keeps costs to a minimum
Familiarity
This standard of shell scheme
construction is seen at many trade
shows and whilst less common at
MWC with the more premium options
on offer, exhibitors in shell schemes at
other events will spend little time
adapting

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Side-by-side comparison
An Exhibition Stand Plus (left) and a Shell Scheme (right)
Both have additional graphic branding

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05

Hospitality
Suites

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Space Only
Hospitality Suites
A famous sight at MWC Barcelona, these are typically large custom-built space
only stands which are permitted to be almost fully enclosed to control and vet
entry, in order to create a curated demo experience with intimate meeting spaces
to entertain clients and deliver more pre-planned private demonstrations. This is
only possible in Hall 2.
Hospitality stands are walled on all sides to a minimum of 1.1m and have a single
controlled point of entry. Often an invite-only system is created, to maximise the
use of your team’s time at MWC and focus on the right meetings with the right
teams for in-depth demos, private negotiations and closing critical deals.
Available at any size to suit your requirements, this could be the premium
customer-centric format that you need to deliver results this year.

Check out some examples on the next pages

£1,092 per sqm

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29
Is a Hospitality Suite Right
for You?
A hospitality suite, like a space only exhibition space, is bespoke to
your needs but can better provide a private, more intimate setting to
deliver calmer and quieter setting for meetings or allow a controlled,
hosted and guided experience for your customers that a public
exhibition space cannot.
Hospitality stands are found at all sizes and most often starting at
50sqm to allow sufficient space for meeting rooms.
Some key things to think about:

Openness Location Noise Privacy

A hospitality suite is walled on
all sides whilst an exhibition
space is more open. Which
suits the experience you want to
have at the show?
Hospitality suites are found only
in Hall 2, close to the South
Entrance, whilst an exhibition
space could be found in the rest
of the exhibition halls
The hospitality hall has a calm
and quiet feel to allow pre-
planned meetings to take place,
where an exhibition stand would
better suit on-stage product
demos, ceremonies and
amplified noise
A hospitality space allows you
to control who has access so
that you can keep sensitive
product info and meeting guests
away from those you aren’t yet
ready to show

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06

Meeting
Spaces

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Types of meeting spaces
There are a variety of meeting room options to fit your goals and budget. The following packages provide you with an
array of different rooms for you to conduct business and host clients.

Executive Meeting Room Meeting Room Plus Meeting Room

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Meeting Room
Locations

C C3

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Executive Meeting Rooms

Extremely high-end spaces, these executive meeting rooms are on par with the best
office boardrooms, whilst maintaining a comfortable and intimate setting. Available in
boardroom or lounge style and some of a permanent construction with exterior
windows and lightwells, these are the premier choice to host senior delegates and
provide the best impression.
A communal reception area, complete with manned reception and refreshment area
will welcome your guests. Basic business centre facilities and Wi-Fi are also provided.

Package includes:
• Table and chairs for 8/12/16 people
• Lockable cupboard/counter
• Wastepaper basket
• Coat hooks
• Plant and aromatic arrangement
• Wall mounted graphics
• Air-conditioning
• TV, mount, HDMI cable and PC
connections
• Embedded power sockets
• In a boardroom layout, small fits 8
people, medium fits 12 and large 16

Small Medium Large

8pax 12pax 16pax
£29,975 £45,905 £59,950

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Is an Executive Meeting Room
right for you?
A brand looking for an all-in-one alternative to organising a public exhibition space and
wanting to avoid the investment in time, energy and budget necessary to make that a
success would do very well making use of a series of Executive Meeting Rooms.
Benefitting from a highly professional and inviting GSMA-run reception area to
welcome your delegates and offer them refreshments as they arrive, these are highly-
spec’d soundproof meeting rooms. They are the preferred route for many brands not
looking to make a showfloor splash whilst still meeting the thousands of senior
delegates at MWC Barcelona.

Soundproof Premium Reception

With thick carpentry walls
and the only pre-built
meeting option with a
permanent ceiling, this
prevents noisebleed into or –
importantly – from your
private meeting space so
that you can intimate
discussions with VIPs, key
customers and important
board meetings without fear
of disruption
Present your organisation in
the best light despite not
investing in a high-profile
exhibition space by taking
advantage of an EMR’s high-
quality look and feel and the
professional greeting offered
by the complimentary
reception and refreshment
area
Exhibition, hospitality and
other pre-built meeting types
do not include use of a free
manned reception and
refreshment area that
welcomes your clients and
partners in style and allows a
brief respite for your
colleagues who may need to
step out

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 Meeting Room Plus

An upgrade in look and feel to a standard meeting room, a meeting room plus offers
companies wanting to host existing clients and prospective business a professional
and high-quality setting to maximise success. A ceiling, monitor and exterior branding
are added to the basic meeting room, alongside higher quality furniture and walls
Package includes:
• Large branding space on exterior • 100-word company profile within the event
• 40” Plasma screen inside for your use website and mobile app
• Lockable single door, ceiling, carpet, • Company listing in the Product and Services
furniture, company nameplate, general Directory within the event website
lighting and power supply • Allocation of complimentary exhibition passes

Rooms up to 18sqm: Rooms above 18sqm: Rooms above 36sqm:

• One white • Two conference • Three conference
conference table tables tables
• Six chairs • Eight chairs • Fifteen chairs
• One small cabinet • One small white • One large armchair
• Coat hanger cabinet • Two armchairs
Exhibitor: £925 per sqm • Wastepaper basket • Wastepaper basket • One small table
• One small white
cabinet
• Two Coat hangers
Non-Exhibitor: £1,485 per sqm • Wastepaper basket

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Is a Meeting Room Plus
right for you?
This would be the most common add-on space for exhibitors looking for some
additional space to host meetings whilst keeping the main stand focussed around
open and public demos or similar and to resolve any last-minute issues with overflow
or hosting staff and equipment off-stand.

Many exhibitors looking to be present at MWC without a public area who do not want
to make use of the extra benefits an Executive Meeting Room offers would also be
well-served with a Meeting Room Plus of a size that suits them

Flexibility Location Quality

Available by the Available in the same Far superior in build

square metre with hall as you exhibit for quality and
more flexible internal additional meeting presentation than a
furniture and shelving space off-stand yet still standard shell scheme
options versus a more nearby or in the meeting room yet at a
fixed combination in popular hospitality area more achievable
the Executive Meeting of Hall 2 budget level for most
Rooms. brands

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Standard Meeting Room

Just like a shell scheme exhibition space in design and price, a standard meeting
room offers the lowest cost meeting space option. With basic furniture and a lockable
door, this can work well in tandem with a stand as a staff breakout, storage or green
room and standalone as a low-cost private meeting space.

Package includes:
• Lockable single door, ceiling, carpet, basic furniture, company nameplate, general
lighting and power supply
• 100-word company profile within the event website and mobile app
• Company listing in the Product and Services Directory within the event website
• Allocation of complimentary exhibition passes

Rooms up to 18sqm: Rooms 18sqm – 36sqm: Rooms above 36sqm:

• One conference table • Two conference tables • Three conference

• Six armchairs • Eight armchairs tables
• Coat hanger • Coat hanger • Fifteen armchairs
• Wastepaper basket • Wastepaper basket • Coat hanger
• Wastepaper basket

Exhibitor: £600 per sqm Non-Exhibitor: £1,186 per sqm

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Is a Standard Meeting Room
right for you?
At the most budget end of the list of MWC meeting space options is the standard shell
scheme.
Without the thrills of a more premium meeting room design, this still offers the
fundamentals necessary for an effective private meeting presence at MWC, including
furniture, walls, power and lighting.

Simplicity Savings Familiarity

For a very simple storage
room, staff room or where
high-spec look and feel is
not necessary, a standard
shell scheme meeting room
will still offer a private and
enclosed space for
discussions off the busy
showfloor
The lowest cost option for a
presence at the show with
even less need for additional
services and design work.
Especially affordable for
exhibitors already with a main
stand
This standard of shell
scheme construction is seen
at many trade shows and
whilst less common at MWC
with the more premium
options on offer, exhibitors in
shell schemes at other events
will spend little time adapting

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Daily Meeting Rooms
For companies looking for a one-off space for a day to run a closed-door internal event,
training workshop or similar opportunity, a range of meeting spaces exist that can be
booked on a half day or full day basis.
These rooms are found in CC8 within the 4YFN programme in Hall 8.1 and close to the
North Entrance to the show. Each room is equipped with standard A/V and furniture.

Capacity Half Day Full Day

16 pax £8,610 £12,300

(30sqm)

57 pax £14,350 £20,500

(64sqm)

From £8,610
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07

Appendix

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44
Day 1 Day 2

Day 3 Day 4
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48
Contact
Contact us for more details on sponsoring,
exhibiting, advertising, or partnering,
including custom-made options that fit your
company’s objectives and budget.

MWC Barcelona Sales:

sales@mwcbarcelona.com

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