Project Ideas for MBA (Executive)

1. Marketing & Content Strategy, Brand Positioning & promotions that made
Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s
Growth.
ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone
marketing strategy a huge boost. It is one of the most iconic brand campaigns
in India

2. Building Brand Awareness among the target segment via Innovative & Creative
Use of Social Media Strategies for a new age youthful travel brand.
Social Media strategies if done right helps to create massive Share of Voice and
brand engagement with target audiences.

3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk
startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are
branding & positioning in the mind of a consumers across various target
markets & geographies

4. Analyze consumer behaviour & Design Strategies to Increase Consumer

Retention and User Engagement for a video streaming platform for
documentaries.
Understanding Consumer behaviour is one of the critical steps in designing
effective marketing strategies to engage & retain users specially for Digital
Based Platform brands.

5.Study the effects of Branding on consumers in the Real Estate Sector.