Assignment: Management of E-Business

Course: CSIT215 - Management of E-Business

Due Date: Wednesday, April 25th, 2024
Instructions for Students: This assignment assesses your understanding of e-business
management fundamentals, including opportunities and customer relationship management. It is
structured in two sections to test your analytical abilities and practical application of theoretical
knowledge. Responses must be handwritten, clear, and legible.

Section 1: Analyzing E-Business Opportunities (10 Marks)

Task:
 Choose a local business that has recently transitioned to an e-business model.
 Analyze the types of e-business opportunities they utilized to innovate their business
model.
 Discuss the impact of this transition on their business operations and customer reach.
 Word Limit: 400 words
 Evaluation Criteria: Depth of analysis, understanding of e-business opportunities,
clarity, and coherence of argument.
Section 2: Customer Relationship Management (CRM) Strategy (5 Marks)
Task:
 Propose a CRM strategy for the same business you analyzed in Section 1.
 Focus on customer acquisition, enhancement, and retention.
 Include a brief discussion on how technology could be utilized to support your CRM
strategy.
 Word Limit: 200 words
 Evaluation Criteria: Practicality of the CRM strategy, innovative use of technology,
alignment with business operations.
General Guidelines:
 Your assignment must be entirely handwritten and legible.
 Use diagrams or models where appropriate to illustrate your points.
 Include examples and references to support your analysis and proposals.
 Assignments must be submitted to the CR by the end of the day on April 25th, 2024.