( tui để chương với mục ví dụ cho dễ nhìn thôi nha, vô bài thì sửa lại theo đúng

thự tự nhó )
PART 5. CULINARY AND ACOMMODATION.
5.1 Culinary
5.1.1 The Half Shell Oysters & Seafood
On a warm summer day, the patio at The Half Shell Oysters & Seafood is the place to
be. Overlooking the historic Lunenburg waterfront, you'll be able to take in all of the
sights and sounds while you soak up the sun and enjoy world-class seafood and East
Coast hospitality.
No visit to Lunenburg is complete without sampling some local seafood and oysters
are just the start. Our menu is focused on fresh local seafood that often comes to us
directly off the boat. From our show-stopping seafood towers to our lobster rolls and
scallop carbonara, all of our dishes are expertly prepared using the freshest local
ingredients for a waterfront dining experience you won’t soon forget.
Choose from a wealth of local beers on tap as well as creative seasonal cocktails made
with local spirits, not to mention a variety of Nova Scotia’s finest wines. Sit back in
our completely open-air space and enjoy the warm summer breeze as you sip your
drink. And if you’re lucky, the iconic Bluenose II will be docked at her home port
directly across the street.

Picture 5.1 : The Half Shell Oysters & Seafood

Source: halfshelloysterbar.com
The Half Shell is a seasonal, open-air, seafood-focused restaurant in the heart of Old
Town Lunenburg on Nova Scotia’s scenic south shore. Our menu features high-quality
local seafood and upscale dishes in a relaxed atmosphere. Our drink menu offers a
wealth of local selections for guests looking to relax by the waterfront and enjoy the
best of what Nova Scotia has to offer.
What started in 2016 as a primarily raw seafood and oyster bar has since expanded to
have a more robust menu including tacos, paella, margaritas, and more.
We’ve recently expanded our patio to welcome the growing crowds of guests from all
over who come to try our world-famous seafood complemented by stunning views of
the Lunenburg harbor. This is an authentic South Shore experience that can’t be beat!
Part of a family of five restaurants located on Montague Street in Lunenburg, you’ll
find the same great hospitality and exceptional quality at all of our locations. Just an
hour outside of Halifax, the destination is well worth the drive.
Address: 108 Montague Street, Lunenburg, Nova Scotia, Canada
Phone: (902) 634-8503

Picture 5.2 : Food of The Half Shell Oysters & Seafood

Source: halfshelloysterbar.com
Lunch menu of diners at the restaurant: The Half Shell Oysters & Seafood
Tomato & bacon: Oulton's bacon, tomato, parmesan and breadcrumbs
Seafood platter: 6 oysters, half lobster, snow crab cluster, 2 Indian Point Scallops, 3
poached sustainable black tiger shrimp
Scallop carbonara: Seared A&K scallops, Oulton's double smoked bacon, white wine,
parsley, linguine, parmigiano reggiano
Quesadilla: button, cremini & king mushrooms, zucchini, garlic, onions, cascabel
chile, cheese curd, green onion
Chocolate Panna Cotta & Whipped Cream
Cocktails, beer, wine, soda…
5.1.2 The Old Fish Factory Restaurant

Picture 5. 3: The Old Fish Factory Restaurant

Source: tripadvisor.com
An iconic Lunenburg landmark with a stunning wharf side ocean view in the heart of
all the action on our historic waterfront. The Old Fish Factory is a favourite
destination for locals and travellers alike for a truly Nova Scotian culinary experience
with a twist, paired to perfection with an extensive selection of local wines, spirits,
and craft beers, including our own award-winning Shipwright Brewing Company
onsite.
We have been in business for 22 years this season. Located in a unesco town, beautiful
Lunenburg. We have a 140 seat dining room & 60 seats on our wharfside patio.
We are located in The Fisheries Museum of the Atlantic. Our menu is mainly seafood,
as we have the ability to access some amazing fresh products from the ocean. We area
taste of Nova Scotia Restaurant and are committed to using local Nova Scotian
products from both Land & Sea.
Please contact the restaurant:
Toll-free: 1-800-533-9336
Local: 902-634-3333
Email: info@oldfishfactory.com
Address: 68 Bluenose Drive, Box 609, At The Fisheries Museum of the Atlantic,
Lunenburg, Nova Scotia, Canada.
 Picture 5. 4: Food of The Old Fish Factory Restaurant
Source: tripadvisor.com
Dinner menu of diners at the restaurant: The Old Fish Factory Restaurant
Sesame Tuna Salad: Marinated seared tuna, mixed greens, snow peas, red peppers,
edamame tossed in a honey sesame dressing, topped with crispy corn chips
Seafood Chowder : Haddock, scallops, cold water shrimp, creamy with dill, and
served with an artisan tea biscuit
Factory Burger: 8oz mustard seared smash burger, topped with house made burger
sauce, caramelized onions, old white cheddar, mixed greens, on a viennoise bun
Add: Double smoked thick cut bacon
Lobster Roll: Nova Scotia lobster, lemon dill aioli, green onion, shredded lettuce, on
an artisan kaiser roll
Blackened Halibut: Lemon butter sauce, served with roasted potatoes & seasonal
vegtables.
Cocktails, Wine, Domestics/Import Beer,…
Menu Kids
1 Piece Fish & Chips
Chicken Fingers & Fries
Kraft Macaroni and Cheese with French Fries
Garlic Fingers
Hamburger & French Fries
Chocolate Sundae or Vanilla Ice Cream
Pop, Milk, Or Juice is Included!
*French fries can be substituted for a small house salad
5.1.3 The Dockside Inn & Restaurant

Picture 5. 5: The Dockside Inn & Restaurant

Source: novascotia.com
To truly appreciate Lunenburg, one must savour it’s many unique charms. There is no
finer vantage point from which to do so then The Dockside Inn and Restaurant.
Strategically situated harbour side, “The Dockside” provides an unobstructed view of
Luneburg’s famous Fisheries Museum, the colourful waterfront, and one of
Lunenburg’s most historic districts. Not to mention the natural beauty of the Bluenose
Golf Course just across the harbour and the Theresa E. Connor – last of the Saltbanker
Schooners – moored just across the street. Staying or dining at The Dockside gives
you a front row seat to one of the finest cultural stages on the Eastern seaboard.
The grand old building which is home to The Dockside Inn & Restaurant was erected
in 1901. It was originally the home of W.C. Smith and Co. – the fishing enterprise
which evolved into National Sea Products Ltd. From this commanding waterfront
location, the company’s operation of the lucrative fishing industry was managed.
The building still retains its two built-in safes embedded in the concrete corner
section. One of the safes can be seen in the Old Town Restaurant. Our restaurant pays
tribute to many of the icons of Lunenburg’s rich heritage including the replica of the
HMS Bounty built in Lunenburg, the Schooner Bluenose, and the era of the Railroad.
Dining in history is further complimented by an extensive menu of maritime
favourites. Seafood dishes and original recipes prepared in the “homemade” tradition
have made The Dockside a preferred choice for both locals and visitors to our area.
The Lobster tank assures fresh lobster and our “Feast of the Fishing Fleet Platter is not
to be missed! Featuring lobster, scallops, haddock, salmon, and mussels, it is the
perfect compliment to a hardy appetite.
Please contact the restaurant:
Tel: 902-634-3005
Toll Free: 1-866-672-9545
Email: info@docksider.ca
Address: 84 Montague Street, Lunenburg, Nova Scotia, Canada.

Picture 5. 6: Food of The Dockside Inn & Restaurant

Source: novascotia.com
Lunch menu of diners at the restaurant: The Dockside Inn & Restaurant
Shrimp cocktail: Wedge of lemon and cocktail sauce
Club sandwich: Triple decker club with chicken salad, bacon, lettuce & tomato
Lunenburg’s own seafood chowder: Specially prepared to give the finest taste of
choice seafoods
Lobster tails with shrimp: Two steamed lobster tails and Shrimp served with melted
butter
Lunenburg scallops: Grilled or broiled
Maple salmon
Dockside specialty: Carrot Cake with Cream Cheese
Tea, milk, soft drinks,…
5.2 Acommodation
5.2.1 Sail Inn Lunenburg Hotel
 Picture 5. 7: The Sail Inn
Source: tripadvisor.com
At The Sail Inn, we recognize how important location and ease are for an absolutely
perfect vacation.
In the centre of Old Town Lunenburg, The Sail Inn is in an unbeatable location with
the most comfortable rooms in Lunenburg.
Just 35 metres from the waterfront of Lunenburg Harbour in Nova Scotia, this turn-of-
the-century bed and breakfast offers all rooms with a kitchenette.
Boasting views of the harbour and wood floors, all charming rooms at Sail Inn Bed
and Breakfast include free Wi-Fi. Comfortably furnished, each room is equipped with
tea and coffee-making facilities.
Lunenberg Opera House is 7 minutes’ walk from Sail Inn Bed and Breakfast Nova
Scotia. Fisheries Museum Of The Atlantic and St. John's Anglican Church are just
steps away.

Picture 5.8 : Super queen room with ocean view top floor
Source: tripadvisor.com
We are one of the few locations in Lunenburg with dedicated parking. There are 3
spots, allocated on a "first come, first served" basis. Each one of our rooms has a
kitchenette with Microwave, mini fridge and sink so you don't have to eat out for
every meal. We will replace towels if it is not to your expectation. All of our rooms
have views of Lunenburg harbour.
Address: 99 Montague Street, Lunenburg, Nova Scotia, Canada.
Tel: +1 902 579 7601
Email: info@sailinn.ca

Picture 5.9 : Breakfast in The Sail Inn

Source: tripadvisor.com
A gourmet breakfast, which regularly receives glowing praise, is also included. Served
buffet style, except bacon and eggs which are prepared to suit, breakfast includes
smoked salmon, prosciutto, and a wide variety of fresh and dried fruit and seasonal
berries. Complemented by Bakery bread, fresh baked croissants, jams, cheese
assortment, and of course… coffee, tea, and orange juice.

PART 8: MARKETING PLANS

Our company has a very great product and is ready to offer to potential customers in
the market we are targeting, to optimize that we need to have product promotion
campaigns.
Very attractive and highly persuasive product Some strategies that can attract
customers include:
Get good reviews.
Mobile optimized website and easy, fast online booking.
There are communication activities aimed at the tourist.
Find this target group from where they come.
In addition, it can also promote in other important areas such as:
Search engine optimization (SEO).
Search engine advertising.
Website design.
Email marketing.
Promote on travel apps like Traveloka, Agoda,… Or on local newspapers or travel
magazines like: TravelMag, Timeout,…
Post on social networking sites like Facebook, instagram,...
For example: We have some ideas to promote this tour.
8.1. PRODUCT.
Welcome to Lunenburg, The town possesses a picturesque beauty, colorful riverbanks,
narrow streets and ancient architecture!
Are you someone who wants to experience the ultimate romantic getaway in one of
the most beautiful towns in the world?
You want to come to Historisches Lueneburger Rathausand experience the views of
the town's historical landmarks and stroll around the old town.
You want to indulge in fresh seafood and cuisine here sip on delicious wines, and
experience the nightlife that Lunenburg has to offer.
If yes, come with us to Lunenburg and discover the essence of this magical city.
You will see the Atlantic Fisheries Museum and explore the armored fishing boat
Theresa E
Check out the Lunenburg Folk Harbour Festival , experience the town's vibrant arts
scene.
Just a phone call today and you'll experience all of the above with our attractive
package, call the hotline now. Don't miss out on the trip of a lifetime to this
unforgettable city!
8.2. PRICE
A trip to Lunenburg Old Town is full of peaceful, romantic beauty with long-standing
ancient architecture, but not everyone can afford to spend a large sum of money to
visit this city. Therefore, we are proud to introduce our tour service to at reasonable
and affordable prices.
We are committed to providing you with a wonderful experience in Lunenburg
without causing too much financial strain. We offer flexible tour packages with
various options to suit the needs and preferences of each customer.
You can choose from cost-saving tour packages or more luxurious tour packages to
experience Lunenburg in your own way. In addition, we also provide affordable
accommodation, transportation, and cuisine options so that you can enjoy Lunenburg
in the most economical way possible.
Please contact us for advice and to book a tour to Lunenburg at reasonable prices and
the best service. We guarantee to bring you a wonderful and memorable trip in this
Lunenburg Old Town
8.3. PLACE
Today, technology is like a revolution to expand the market for product distribution in
addition to the traditional channels of travel agencies. Especially through online
channels to bring travel products to a wider customer market.
Popular online channels: Tripadvisor ( a travel website that assists customers in
gathering travel information)
8.4 PROMOTION
With the rapid development of technology, bringing a lot of necessary information and
some convenience to customers, the combination of traditional product promotion and
online promotion is a very effective trend. Communication forms bring many potential
customers, such as: Google Ads, Email Marketing, Facebook Ads, travel websites, ...
Developing a marketing strategy through communication helps to address and
capitalize on customer needs quickly and efficiently.
To bring our travel products to potential customers.
We use promotion means combined with advertising, Direct Marketing, Sales
Promotion Facebook:
Facebook is the most widely used application, so it is a very important for us to
promote tourism products quickly and effectively.
Tiktok:
Tiktok ADS is considered as a new and effective form of advertising for individuals
and businesses to discover.
The company's official Tiktok channel will publish short videos about Venice cuisine,
hotels and events to help customers increase their curiosity and excitement when
visiting the company
Sales promotion
Sales promotion is always the factor that customers are most interested in traveling
because it makes customers happy with both the service and the value of the trip.
Attractive promotions make it easier to attract customers and convince them to use the
service:
Complimentary items given to customers such as hats, water, thermal bags, jackets+.
After the tour, customers will get company souvenirs such as pens, drinking glasses,
notebooks.
Students traveling with more than 5 people receive a 15% discount on the entire
journey.
Free buffet breakfast at 3-star restaurants during the trip,…..

Tài Liệu Tham khảo

[1] The Half Shell Oysters & Seafood. Truy cập 7/10/2023
By link: https://www.halfshelloysterbar.com/
[2] The Old Fish Factory Restaurant. (2023). Truy cập 7/10/2023
By link: https://oldfishfactory.com/
[3] The Old Fish Factory Restaurant. (2023). Tripadvisor. Truy cập 7/10/2023
By linlk: https://www.tripadvisor.com/Restaurant_Review-g182187-d765085-
Reviews-The_Old_Fish_Factory_Restaurant-
Lunenburg_Southwest_Nova_Scotia_Nova_Scotia.html
[4] Sail Inn B&B. (2023). Truy cập 7/10/2023
By link: https://www.sailinn.ca/
[5] Sail Inn B&B. (2023). Tripadvisor. Truy cập 7/10/2023
By link: https://www.tripadvisor.com.vn/Hotel_Review-g182187-d661320-Reviews-
Sail_Inn_B_B-Lunenburg_Southwest_Nova_Scotia_Nova_Scotia.html
[6] Dockside Inn & Restaurant. (2023). Truy cập 14/10/2023
By link: https://docksider.ca/
[7] The Dockside Inn. (2023). Truy cập 14/10/2023
By link: https://www.novascotia.com/places-to-stay/accommodations/dockside-inn/
701