Beautify

ABOUT US
Beautify is a platform that specializes in all
beauty-related services such as beauty salons and
spas. Many women find it hard to find a good
place offering the beauty service they want within
their geographic area and their financial needs.
 Beautify in a nutshall !
• In course of recent years, we figured out some problems in
finding a trustworthy beauty salon with two important
conditions like: reasonable price and best service

• That inspire us to create an application can facilitate the

process of searching and on the other hand that may help the
new beauty salons opportunity to reach faster than before it
will be win- win situation.

• Beautify will be able to help all women looking for a service by

including profiles of many beauty services including the type
of service, prices, customer reviews and more. It will also allow
the customer to easily book an appointment and pay through
the application.
 Ideation Process

• We started developing the idea by offering a

Idea Generation and Validation solution to an existing problem. Next, we
validated the idea through the interviews with
early adapters, partners and IT experts.
• We developed our VPM through determining our
Value Proposition Map customer segment, problems, offering and app
features.

• We designed the application prototype to include

Prototype Design all the desired options and features.
 Lean canvas
1 PROBLEM 2. SOLUTION /
OFFERING
- Ability to search by
- Lack of beauty salons information,
service, location, price,
employee profiles, and price list.
and rating.
- Lack of specialized platform that - Booking system with the
ability to choose the
sort by service, price, location, and
service, at home or on
rating. site, and a specific
employee
- Lack of online booking and
payment methods for most beauty - Rating and reviewing
system for each service and
salons.
each employee
EXISTING ALTERNATIVES 5. KEY METRICS
- Revenue (in 3 years) = 4.9M
EGP
- Glamera
- Get at least 50K per month
- Search engines reservations for beauty salons
- Reach 500K-700K downloads
- Social media
in first three years
- Word of mouth - Have 215 beauty salons in first
three years
2 VALUE PROPOSITION 2. UNFAIR ADVANTAGE 1. CUSTOMER SEGMENT
- Information about all (you and competitors)
- Available in Sheikh
beauty salons
Zayed and October
- Search by service or
- In Sheikh Zayed and 6th of
location - Price comparison
October
- Price comparison feature
feature - Rating and reviewing - Age from 18 to 60
- Rating and reviewing system for each service
system for each place, and employee
- Income 5000+
service and employee. - Class B to A
- Advanced Booking 3. CHANNELS
system - Female
- Social media platforms
- Offers and promo
codes - PR campaigns
EARLY ADAPTERS
- Tutorials and tips for - Billboards
beginners
- Females between age 25 to
- Ability to sell beauty - Word of mouth
35
products online
- Outdoor Ads
- Advertising for beauty
salons

6. COST STRUCTURE & BREAK-EVEN Variable cost 4. REVENUE STREAM & PRICING Pricing model
POINT (BEP) MODEL
Fixed cost - Application updates and developing Revenue stream - Beauty Salons Subscription: 5% for
each reservation
- Salaries - Marketing campaign - Beauty salons subscription
- Makeup Artists Subscription: 2%
- Office rent Breakeven point - Makeup artist subscription for each reservation
- Service - First year, Second quarter
Beautify profile
 OUR
PHILOSOPHY

MISSION

Creating an environment for women from 18 to 60, to find all

women related treatments all together with women health.
All through a friendly community that offers a high-quality
service with minimum effort.
 Business concept
statement
Beautify is a platform that specializes in all beauty-related
services such as beauty salons and spas. Many women find it
Breif
1 hard to find a good place offering the beauty service they
want within their geographic area and their financial needs.

Beautify will be able to help all women looking for a service

Market need by including profiles of many beauty services including the

2 type of service, prices, customer reviews and more. It will

also allow the customer to easily book an appointment and
pay through the application or cash.

Solution Beautify aims at providing the customers with a wide aspect

of comparison between different beauty salons and spas so
that the customer could match their needs accordingly. The
3 process of selecting a salon or a spa is customer-based, and
this will also take the salons into a competition that will
surely enhance their services.
 THE PROBLEM

BUDJET BOOKING TIME HOME SERVICE

Difficulty to find Problem with Time Consuming Problem with offer
good beauty salon Booking service service at home
within budget and prices
 THE SOLUTION

BUDJET BOOKING TIME HOME SERVICE

Beautify offers a Beautify offers all
Beautify helps to info about all Beautify offers
detailed search feature save time by finding service door to
which allow to the beauty salons in
any beauty service October and door in order to
customer to search by by only one click facilitate to the
location, service, budget Sheikh Zayed City
customer
 Strengths Weaknesses

1. The idea can be copied easily

1. Offering promo codes and discounts for
new customers 2. Serves October and Sheikh Zayed only
2. Ability to sell beauty products online 3. Lack of awareness about the services
3. Offer services at home

SWOT Analysis

1. Expand in the rest of Egypt 1. Technology is changing

2. Switching of people to use continuously
applications and technology 2. High competition

Opportunities Threats
 Unique value proposition
Price comparison feature Rating and reviewing
system for each place,
service, and employee

Search by service or
location
Tutorials and tips
for beginners

Information about all beauty

Advanced Booking
salons
system
 Competation analysis
Rating and
reviewing System

Price comparison
feature
x
Booking system Alternatives
Information about
all beauty salons
x
Different payment
Word of
method Social Media Search Engines
mouth
Tutorial and tips for
beginner x

Search by service
or location x Weak Weak
YOUR BEAUTY IS
ONE CLICK AWAY !
 Customer profile
Customer pains

D
I cannot easily find salons and spas near me
with a good service
 I always face problems in booking and

Offering 
searching for services and their prices
I need to find beauty salons within my
budget
• Offering information about all beauty C
salons
• Ability to search by service
• Rating and reviews system
• Different payment methods B Gain creators
• Detailed search
A feature
Customer gains • Simple interface easy
• I want to know each salon’s rating to to navigate through
help me choose easier • Comparison feature
• I want to compare between services and
prices and choose what suits me best

• I want to know the services offered in

every salon and their prices
 Financial stratagy

Growth strategy Recurring strategy Funding strategy

• Monitor gross profit • •
• Give discounts to Give promo codes and
offers •
Find investors
Get a bank loan
customers
• Update the application • Get family financing
according to customer's
feedback
• Empower customers with
convenience
 OUR SERVICES
 Quickly pick desired
 Show all employee, book your
nearby beauty service, enter your
salons on map promo code and pay
online or cash

 Search feature  Easily browse through

by location various options for
or service your desired service
 Filter by price  View list for the top-
or rating rated employees
 Target Market
Channels Customer Characteristics
SEO
Online Offline
Marketing Marketing PR

Middle and Upper

Women Class

Social Media
(FaceBook,
Instagram, Outdoor Ads
Twitter)

Age: 18 and above October and Sheikh

Zayed
 OUR TEAM

Marketing & Design Development Finance & Admin

Ads assistant, Language Product leader, Tax assistant
SEO, Graphic designer Desktop OS developer
THANKS
!