Profile Number Percentage (%)

Gender
Male 41 41
Female 52 52
Others 7 7
Age
Under 18 years old 12 12
18 - 24 years old 46 46
25 - 30 years old 42 42
Over 30 years old 0 0
Frequency
Not use 0 0
Once a week 11 11
2-3 times a week 22 22
4-6 times a week 37 37
Everyday 30 30
Income
Under 5m 32 32
From 6- 10m 39 39
From 11 - 15m 18 18
From 16 - 20m 8 8
Over 21m 3 3

Cronbach alpha

Scale Corrected Item- Cronbach's

Scale Mean if
Variance if Total Alpha if
Item Deleted
Item Deleted Correlation Item Deleted

CA: Cronbach’s alpha = 0.843

CA1 10.74 5.568 0.602 0.834

CA2 10.69 5.085 0.751 0.769
CA3 10.72 5.113 0.726 0.780
CA4 10.66 5.560 0.637 0.819

CR: Cronbach’s alpha = 0.790

CR1 7.03 2.534 0.620 0.727

CR2 7.11 2.281 0.688 0.651
CR3 7.18 2.513 0.588 0.761

CS: Cronbach’s alpha = 0.773

 CS1 6.66 2.166 0.673 0.618
CS2 6.73 2.442 0.551 0.756
CS3 6.69 2.438 0.603 0.700

CC: Cronbach’s alpha =0.790

CC1 7.00 2.667 0.687 0.652

CC2 7.11 2.806 0.621 0.725
CC3 7.07 2.955 0.585 0.761

PI: Cronbach’s alpha = 0.826

PI1 15.17 7.132 0.658 0.780

PI2 15.07 7.601 0.577 0.804
PI3 15.20 7.172 0.639 0.786
PI4 15.13 7.468 0.612 0.794
PI5 15.11 7.372 0.618 0.792

EFA
EFA for the dependent variable

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. 0.730

Bartlett's Test of Sphericity Approx. Chi-Square 624.810

df 78
Sig. 0.000

EFA analysis results for dependent variables

Rotated Component Matrixa
Component
1 2 3 4
CR2 0.858
CR3 0.815
CR1 0.736
CA3 0.871
 CA4 0.818
CA2 0.623 0.700
CA1 0.645
CC1 0.877
CC2 0.806
CC3 0.725
CS1 0.837
CS2 0.793
CS3 0.776

Correlation
Pearson's correlation analysis

Correlations
PI CA CR CS CC
PI Pearson Correlation 1 0.569** 0.474** -0.517** 0.640**

Sig. (2-tailed) 0.000 0.000 0.000 0.000

CA Pearson Correlation 0.569** 1 0.375** -0.326** 0.366**

Sig. (2-tailed) 0.000 0.000 0.000 0.000

CR Pearson Correlation 0.747** 0.375** 1 -0.305** 0.349**

Sig. (2-tailed) 0.000 0.000 0.002 0.000

CS Pearson Correlation -0.527** -0.326** -0.305** 1 -0.336**

Sig. (2-tailed) 0.000 0.001 0.002 0.001

CC Pearson Correlation 0.640** 0.366** 0.349** -0.336** 1

Sig. (2-tailed) 0.000 0.000 0.000 0.001

 Regression

Dependent MODEL 1 MODEL 2

variabale:
Purchase Coefficients t Sig. VIF Coefficients t Sig. VIF
Intention

CA -0.073 -0.883 0.380 1.299 -0.067 -0.700 0.486 1.362

CR -0.126 -1.519 0.132 1.269 -0.132 -1.364 0.176 1.398

CS -0.338 -4.048 0.000 1.222 -0.351 -3.372 0.000 1.325

CC 0.365 4.693 0.000 1.283 0.406 4.299 0.000 1.336

Gender - - - - -0.150 -1.726 0.088 1.132

Age - - - - 0.127 1241 0.218 1.556

Frequency - - - - 0.056 0650 0.517 1.123

Income - - - - -0.077 -0.775 0.440 1.486

R Square 0.352 0.392

Adjust R Square 0.325 0.339

F 12.907 7.342