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BSNL Project 2.1
BSNL Project 2.1
BSNL Project 2.1
II
REVIEW OF LITERATURE
V FINDINGS AND
SUGGESTION,
CONCLUSION
BIBLIOGRAPHY
ANNEXURE(QUESTIONNAIRE)
CHAPTER-I
1.1 INTRODUCTION :
For 160 years, AIRTEL had operated the public telegram service. In 2010 the telex
network between its 182 offices was replaced with the "Web Based Telegram
Messaging System" which relied on internet connections rather than telex lines (which
are more reliable where power outages are more common). This led to a decline in
service, and the company applied the title "diminished service" to telegrams in 2010.
Finally on 15 July 2013 the public telegram service was shut down completely.
1.3 COMPANY PROFILE:
REVIEW OF LITERATURE
Rust and Oliver (2022) defined “Service Quality: Insights and Managerial
Implications from the Frontier”, satisfaction as the “customers’ fulfillment
response”, which is an evaluation as well as on emotion based response to a
service.
Women are more involved with the process of purchase and possibly use the
mobile phone more for relational purposes (social network device) while men
use it for functional purposes (businesses, sales, etc) Age – positively related to
satisfaction but the relationship is not a straight line. Satisfaction increases with
age. The major increase in satisfaction is seen within the age 55 and over. The
higher the income is, the lower the satisfaction level. Location (type of area) is
also positively related to satisfaction.
Bloomer et al., (2018) identified “The Relationship between the Perceived
Service Quality, Service Loyalty and Switching Costs” the base services in GSM
sector are coverage of calling area, value-added services, customer support
services, the supplier’s services of the operator and services of the operator and
services in campaigns. The study also identified the significant impact of
perceived service quality in the GSM sector on consumer loyalty.
Palvia and Palvia (2018) found out that An examination of the IT Satisfaction
of Small Business Users”, age is a significant determinant of satisfaction with
the information technology industry. In his research on customer satisfaction
with airline services reported also that gender, occupation, education, and
marital status have significant influence on customer satisfaction, while age
and household income had no significant influence.
RESEARCH METHODOLOGY
1. Primary data
2. Secondary data
1. PRIMARY DATA :
The primary data are collected through the help of the structured
questionnaire prepared by the researcher. The questions were in the form of
multiple choices.
2. SECONDARY DATA :
The secondary data are usually of two types Internal and External.
Internal records of the company are used as the point of the marketing
research. This includes information about the product being researched,
its history, company‘s background, market share, and competitors
‘information. These types of information were collected from the
marketing department, sales department and corporate cell for marketing
intelligence in the company.
It is not always necessary to collect data from the whole universe. A small
representative sample may serve the purpose. A sample means a small group should be
an emanative cross section and really “representative” in character. This selection
process is called sampling.
In this project a sample size of 50 individuals was chosen for the study.
CHAPTER-Ⅳ
TABLE NO 4.1
BSNL 25 50%
VODAFONE IDEA 3 6%
OTHERS 2 4%
TOTAL 50 100%
ANALYSIS :
From the above it is clear that 20% of the respondents use BHARTI
AIRTEL, 20% of the respondents use RELIANCE JIO, 50% of the respondents use
BSNL, 6% of the respondents use VODAFONE IDEA, 4% of the respondents use
OTHERS.
INTERPRETATION:
It clearly shows that customer are not attracted to only one particular
telecom communication due to variants available and because the AIRTEL are the
newly release features they are faster network.
CHART NO 4.1
60
50
40
30
20
10
0
BHARTI AIRTEL RELIANCE JIO BSNL VODAFONE IDEA OTHERS
NO OF RESPONDENTS
PERCENTAGE%
TABLE NO 4.2
OCCUPATION NO OF PERCENTAGE%
STATUS RESPONDENTS
GOVERNMENT 26 52%
EMPLOYEE
PROFESSIONAL 9 18%
TOTAL 50 100%
ANALYSIS:
INTERPERTATION:
60
50
40
30
20
10
0
GOVERNMENT PRIVATE EMPLOYEE PROFESSIONAL SELF EMPLOYEE
EMPLOYEE
NO OF RESPONDENTS
PERCENTAGE%
TABLE NO 4.3
SSLC/+2 19 38%
TOTAL 50 100%
ANALYSIS:
INTERPERTATION:
45
40
35
30
25
20
15
10
0
PRIMARY EDUCATION SSLC/+2 COLLAGE EDUCATION
NO OF RESPONDENTS
PERCENTAGE%
TABLE NO 4.4
MEDIA NO OF PERCENTAGE%
RESPONDENTS
NEWSPAPER 10 20%
MAGAZINES 8 16%
FRIENDS 7 14%
ROADSHOW 6 12%
TV ADS 15 30%
WEBSITES 4 8%
TOTAL 50 100%
ANALYSIS:
As we can see here the major promotional tool which is influencing the
customers is TV ADS and NEWSPAPER which is around 30% and 20% respectively,
after that the source of awareness among customers is a mixed response where in 16%
from MAGAZINES, 14% each from FRIENDS, 12% of respondents of
ROADSHOW, and rarely show in respondents in website 8%.
INTERPERTATION:
It clearly shows that advertisements are rarely recalled and are highly
ineffective amongst NON-AIRTEL users, The AIRTEL should concentrate on its
advertising campaign to reach customers.
CHART NO 4.4
35
30
25
20
15
10
0
NEWSPAPERMAGAZINES FRIENDS ROADSHOW TV ADS WEBSITES
NO OF RESPONDENTS
PERCENTAGE%
TABLE NO 4.5
27 TO 35 YEARS 9 18%
TOTAL 50 100%
ANALYSIS:
The above table show 70% of respondents age varients ABOVE 35 YEARS
mostly buy AIRTEL TELECOM and other buy another telecom coverage, 27 TO 35
YEARS are respondents 18% and BELOW 27 YEARS age varients are respondents
12%.
INTERPERTATION:
It is clearly show the below 27 years rarely buy young age gender in AIRTEL
TELECOM and older age gender are mostly buy this telecom.
CHART NO 4.5
80
70
60
50
40
30
20
10
0
BELOW 27 YEARS 27 TO 35 YEARS ABOVE 35
NO OF RESPONDENTS
PERCENTAGE%
TABLE 4.6
NO OF RESPONDENTS PERCENTAGE%
GENDER
MALE 23 46%
FEMALE 27 54%
TOTAL 50 100%
ANALYSIS:
INTERPERTATION:
It is clearly a male gender has mostly choose another type telecom service.
CHART NO 4.6
60
50
40
30
20
10
0
MALE FEMALE
NO OF RESPONDENTS
PERCENTAGE%
TABLE 4.7
RS. 1000-1200 2 4%
TOTAL 50 100%
ANALYSIS:
The total sample size was 50 outlets in our analysis we has been 40%
opinioned that their average bill is BELOW 200, 16% opinioned that their average
bill is BETWEEN 200-500, 14% opinioned that their average bill is BETWEEN 500-
700, 10% opinioned that their average bill is BETWEEN 700-1000, 4% opinioned that
their average bill is BETWEEN 1000-1200.
INTERPERTATION:
Most of the people opinioned choose the monthly bill paid BELOW 200
monthly plan and rarely selected other monthly bill package.
CHART NO 4.7
45
40
35
30
25
20
15
10
NO OF RESPONDENTS
PERCENTAGE%
TABLE NO 4.8
SATISFIED 15 30%
NEUTRAL 5 10%
DIS-SATISFIED 8 16%
TOTAL 50 100%
ANALYSIS:
From the above table, it show that 44% of the respondents that the coverage
of AIRTEL is HIGHLY SATISFIED, 30% of the respondents that the coverage of
AIRTEL is SATISFIED, 10% of the respondents that the coverage of AIRTEL is
NEUTAL, 16% of the respondents that the coverage of AIRTEL is DIS-SATISFIED
INTERPERTATION:
It is clearly show we can conclude that majority were opinioned that, the
coverage of BS AIRTEL NL is HIGHLY SATISFIED.
CHART NO 4.8
50
45
40
35
30
25
20
15
10
NO OF RESPONDENT
PERCENTAGE%
TABLE NO 4.9
BROADBAND 27 54%
OTHER 6 12%
TOTAL 50 100%
ANALYSIS:
From the above table, it shows that 54% of the respondents opinioned that,
they using broadband, 26% of the respondents opinioned that, they using dial-up
(sanchar net), 8% of the respondents opinioned that, they using dial-up (net one).
INTERPERTATION:
60
50
40
30
20
10
0
DAIL-UP(SANCHAR DAIL-UP(NET ONE) BROADBAND OTHER
NET)
NO OF RESPONDENT
PERCENTAGE%
TABLE NO 4.10
YES 28 56%
NO 22 44%
TOTAL 50 100%
ANALYSIS:
The above table shows that 76% of the respondents accept that the company
takes action towards the complaints lodged buy the customers and 24% disagree for
the same. Also satisfaction level is 69% by respondents and 31% are not satisfied.
INTERPERTATION:
Most of the respondents agree that the takes action towards the complaints
lodged by the customers and also the satisfaction level of the customers is very high.
This shows AIRTEL checks the complaints registered by their customers on
regular basis to maintain its brand value.
CHART NO 4.10
60
50
40
30
20
10
0
YES NO
NO OF RESPONDNETS
PERCENTAGE%
CHAPTER-V
FINDINGS
4. Advertisements are rarely recalled and are highly ineffective amongst other
telecom. The AIRTEL telecom should concentrate on its advertising campaign
to reach the customers.
5. An analysis of the demographic profile of the customers is done. An analysis of
the demographic profile of the customers is done. income and education. 70%
of the respondent are between the age group of Above 35 years
6. It is clearly showed the majority of the FEMALE gender used AIRTEL telecom.
10. The company is mostly takes action towards the complaints lodged by the
customers and also the satisfaction level of the customers is very high the
complaints registered by their customers on regular basis of brand value.
SUGGESTIONS
From the research study, it has been found out that the customers are very
particular about the quality of the Telecom services and hence they want
AIRTEL to increase the quality of AIRTEL services by providing the
customers an attractive instrument with new wiring connections.
AIRTEL may also introduce some sales promotion such as cash discounts
quality offers hence the promotional activities would further strengthen the
market share of the Company.
AIRTEL may reduce the monthly rentals and also the service tax.
AIRTEL should bring out a variety of schemes that would satisfy all
segments of the market.
The study” The customer perception of mobile phone service providers in Coimbatore
telecom district with special reference to AIRTEL” has brought to the surface many
gray areas where the AIRTEL needs to pay attention. It has also revealed certain
things which AIRTEL can feel good about. AIRTEL has to mainly focus on
improving its customer care, increasing its bill payment centers and implementing a
variety of new attractive promotional campaigns to attract a huge crowd.The network
coverage, roaming and reliability of AIRTEL has been the mantra of AIRTEL services
apart from the pricing. The study also authentically proved that all the factors
mentioned so far needed to be improved on a continuous basis in order to overcome
its competitors. Due to liberalization, privatization and globalization, the competition
among companies increased. So, it is a must for the firm to improve its services to
maintain its current customers and also give intensive training for the staff in service
department. The coming days are very competitive for telecommunications sector
industries. So the companies in the field must be vigilant and competitive for
maintaining and improving the market. I also understood about their competitors and
their nuances in understanding their customers. Since communication industry is very
competitive one it is high time for AIRTEL to understand about their customers in
landline as well as Mobile services.
BIBLIOGRAPHY
BOOKS:
WEBSITE:
www.airtelidia.com
www.airtel.co.in
www.wikipedia.org
ANNEXURE
(QUESTIONNAIRE)
1. NAME:
c. Collage education
a. Male b. Female
c. rs.700-1000 d. rs.1000-1200
c. Dissatisfied
c. Others
11. How do you feel about the customer care in AIRTEL?
a. Yes b. No