SRI KRISHNA ARTS AND SCIENCE COLLEGE

DEPARTMENT OF ENGLISH

Course : English-IV English For Digital Media

Course Code : 22AEC92

Semester : IV
Unit :I
Topic :Writing for Digital Media

Lecture :7
CLO Statements Level of Taxonomy Teaching Method Mode of
Assessments

CLO 1 Identify different C2 – Understanding Lecture/Tutorial 1.Rapid fire

types of digital
media content, such
as articles, blogs,
social media posts,
and videos. (C2,
PLO1)
 Writing for Digital Platforms
• Social media platforms are dynamic spaces that demand interactive and
shareable content. Craft compelling headlines and captions that
encourage users to engage.
• Pose questions, encourage discussions, and use calls-to-action to prompt
responses.
• Respond actively to comments and messages. Social media is not just a
broadcasting platform; it's a space for building relationships.
• Engaging with your audience fosters a sense of community and loyalty.
 Cont…..
• Leverage platform-specific features to diversify your content.
• Stories, reels, and live video are examples of features that can add variety to your content
and align with platform trends.
• Use analytics tools provided by social media platforms to understand the performance of
your content.
• Analyzing metrics such as reach, engagement, and click-through rates can guide you in
refining your content strategy for each platform
 Tailor Content for Different
Platforms
• Each digital platform has its unique nuances, user expectations, and content culture. To
maximize your impact, tailor your content for each platform.
• For instance, Twitter is known for its brevity, so concise and impactful messages thrive.
• LinkedIn, on the other hand, caters to a more professional audience, requiring a tone
and style that align with business communication.
• Consider the optimal posting times for each platform.
• Research indicates that the best time to post varies across platforms and industries.
Utilize scheduling tools like Buffer or Hootsuite to post your content at times when
your audience is most active.
• The difference between writing for print and digital platforms lies in how information is

read.

• Reading print:

• Is often for leisure

• Involves less distractions than reading on digital

• Copy flows in a linear format from the top to bottom

 Characteristics
•Simplicity
• When writing for digital platforms, simplicity is key. This is because digital readers are easily
distracted due to there being buttons to click on, progress bars and animations
•Tonality
• Central to having the correct tone is knowing your audience. For example, for a sample of
B2B finance professionals, your tonality should be more serious and formal vs. a youth
sample which should be simple and lighthearted
•Length
• Your copy’s length will vary based on your audience and subject matter. Remember that
regardless of how long or short your copy is, make sure you are effectively getting your point
across
 Cont…..
•Visual Hierarchy
• The copy is a key visual asset of your user interface. Often users scan online content
looking for the most relevant sections to them. Consequently, you need to correctly
‘signpost’ content. For example:
Headlines must be the largest text elements on the page
Subheaders should be the smaller but still impactful
Body copy is typically the longest piece of text
Footers should be the smallest in size.
 Ethical considerations in digital media
• Digital Media Ethics
• Digital media ethics deals with the distinct ethical problems,
practices and norms of digital news media.
• Digital news media includes online journalism, blogging, digital
photojournalism, citizen journalism and social media.
• It also includes questions about how professional journalism
should use this new media to research and publish stories, as
well as how to use text or images provided by citizens.
Accuracy and Truthfulness
• Fact-Checking: Ensure
that information presented
in digital media is accurate
and verified before
dissemination.

• Transparency: Clearly
disclose sources and
provide context to help
audiences understand the
basis of the information.
Privacy:

• Informed Consent: Obtain explicit

consent before collecting and using
personal information, ensuring
individuals are aware of how their
data will be used.

• Anonymity: Protect the identity of

individuals when necessary,
especially in sensitive topics or
situations.
Copyright and Intellectual Property:

• Fair Use: Respect copyright laws

and adhere to fair use principles
when using others' content.
• Attribution: Give proper credit to the
creators and owners of content used
in digital media.
 Sensitivity and Diversity:
• Cultural Sensitivity: Be aware of
cultural nuances and avoid
perpetuating stereotypes or
misrepresenting cultural groups.

• Diversity and Inclusion: Represent

a diverse range of perspectives,
voices, and experiences in digital
media content.
Children and Vulnerable Audiences:

• Child Protection:
Adhere to regulations
regarding the protection
of children online and
avoid content that may
be harmful to vulnerable
audiences.
Social Responsibility:

• Community Impact: Consider the

potential impact of digital media on
society and take steps to minimize
negative consequences.

• Corporate Social Responsibility:

Uphold ethical business practices,
and contribute positively to societal
well-being.
Digital Manipulation:
• Photo and Video Editing: Clearly
disclose any digital manipulation or
editing in visual content to avoid
misleading the audience.

• Deepfakes: Exercise caution in

using deepfake technology and
clearly mark any content that has
been manipulated using such
technologies.
Data Security:

• Data Protection: Implement

robust security measures to
safeguard user data and prevent
unauthorized access.

• Data Breach Response: Have a

clear and prompt response plan in
case of a data breach, including
notification to affected parties.
SKASC 18