DISSERTATION- MBA 7099

Supervisor: Dr. Teo Cheng Swee

Student name: Rodrigo Resende Silva
Student id: 1809013789
Matriculation no.: st20151774
Submission date: 12/02/2020

A Case Study on Strategic Issues in the Singaporean

Title Film Industry
Qualitative: Interview (customers that actually watch
Singaporean films at theatres). Perception and
describing analysis through inductive approach. Group
interview/discussion between 5 experts will provide
content for this analysis.
Quantitative: Data collection (online review and
questionnaire).
Primary research: The two research methods chosen
Research Model are intended to provide insight into the key factors
driving Singapore or foreign film consumption in
theaters and strategic issues that affect industry
performance, under a statistical and historical data
analysis (mainly official governmental stats and data);
Secondary research: books, articles and research about
Southeast Asian cinema, and local film industry.
Strategy in action analysis of previous strategic plans of
film industry.
 1) Gender
( ) Male
( ) Female
2) Age
( ) <18 (teenager)
( ) 19<=35 (young adult)
( ) 36<=55 (middle age adult)
( ) >56 (older adult)
3) How many Singaporean feature films did you watch
last year?
( )0
( )1
( ) 2 or more
4) Can you cite some Singaporean film by name?
( )
( )
( )
Questionnaire ( )
5) How many foreign films did you watch last year?
( )0
( )1
( ) 2 or more
6) What are the main factors enticing you to go to the
movie theatre?
( ) famous actors (movie-star power)
( ) movie gender
( ) good critiques and reviews
( ) word-of-mouth comments
Group discussion (at least 5 Film Industry
professionals):
1) What is your opinion about the current state of
Singapore Film Industry?
2) What limiting factor affect the industry?
3) What are the strengths of the industry?
4) What are the weaknesses of the industry?