Psychic Sales Design

Architecting the PERFECT Sales Funnel

 My Goal Today:

Make Sure YOU Understand

How To Build The
Perfect Sales Funnel
For YOUR Business!
 What is a Sales Funnel?

A systematic approach to
selling a product or
service including...
What is a “Sales Funnel”?

• Your Marketing: PPC, SEO, Social Media,

Video Marketing, Article Marketing,
Media Buys, Banner Ads, Mail Swaps,
Affiliate Traffic, etc.

• Your Lead Capture Page: Collects

prospects email address for follow-up.

• Your Prospect Follow Up Series: Builds

a relationship and overcomes objections
with your prospects and makes sure
you’re in their mind when they are ready
to make the buying decision.
What is a “Sales Funnel”?

• Your Offer: The “front-end” product or

service you offer potential customers.

• Your “One-Click-UpSells”: A well

thought-out upsell, downsell and/or
cross sell process to maximize immediate
customer value….

• Your Customer Follow Up Series: Stay in

touch with your new customer to further
the relationship, make sure the sale
sticks and then eventually… make them
another offer.
 It should look something
like this...

Lead
Sales Order Upsell Upsell Thank
Capture
Page Form #1 #2 You Page
Page

Downsell
Sale Funnel Best Practices

• Create a HIGH VALUE Lead Magnet...

• Create a prospect follow up series...

• Make an offer (ask for the sale)...

• Create a cart abandon series...

• Create a upsell/downsell path...

• Have a UPSELL abandon series...

• Allow customers to “Choose Their Own

Adventure”!
3 Areas Of Funnel Design
• Sales Copy: Webpage Copy, Email Copy,
Direct Mail Copy, Out Bound Phone
Scripts, etc...

• Page Design & Graphics: Logo, Report

Covers, Virtual Pics, Squeeze Page,
Sales Page, Orderform, Upsell/Downsell
Pages, etc...

• Funnel Functionality: Lead Capture

Forms, Tagging, Segmenting, Order
Processing, Upsell/Downsell Processing,
Email Delivery, etc...
Let’s Start At The Top...
The Lead Capture Page
What if they DON’T Optin?!?
OK, You’ve Got Their Email
Address... Now What?
What if they leave
WITHOUT Buying?!?
WAIT! Don’t Start Counting
Your Money Yet..
https://secure.survival
playbook
AWESOME, You Made A Sale...
Now What?
Time To Make Another Offer
• The PERFECT upsell offers speed or
automation to the product or service you
just sold them.

• Software

• Done-For-You Services

• Alert Services

• *IMPORTANT: Your initial upsell should

be 3x the retail value of the frontend
offer.
AWWW MAN... They Said
NO?!?...Now What?
 Ask Them AGAIN!

• Make then a different offer for the

EXACT SAME product or service!

• DON’T discount the offer.

• Change the delivery mechanism.

• Move On (for now)

OK, Yes or No... What’s
next?
 Continuity Offer

• This is the PERFECT place for a

continuity offer.

• “Bucket Offers” work best.

• Stick with the benefits of the core

offer (they’ve already said “YES” to
those).

• Sell the “new”.

 Where Does the
“Psychic”
Part Come Into Play?...
Good question! Let me explain...
 It’s All About
Measuring Your
Prospect’s ACTIONS
Then Talking & Marketing
To Them Accordingly!
What did the prospect do once
they landed on your page?
• Optin on the main offer?

• Optin on the exit offer? (*Not Google or

Facebook PPC Compliant)

• Go to the sales page (video salesletter,

longform salesletter, or eCommerce site)
but leave immediately?

• Optin to a exit offer on the salespage?

• Click the buy button but abandon before

the order was processed?
What did the prospect do once
they landed on your page?
• Tried to order but their credit card was
DECLINED?!?...

• Successfully bought the frontend BUT

didn’t buy the upsell OR the downsell...

• Bought the frontend and upsell BUT

didn’t buy the next upsell (or join the
continuity program)

• Registered for the webinar BUT didn’t

show up...

• Attended the webinar BUT didn’t buy...

 If You Talk To
EVERYONE The Same Way
Regardless Of WHAT
Actions They Took (or
didn’t take)...
YOU’RE LEAVING
MONEY ON THE
TABLE...
Text

LOTS OF
IT!
What should you say
and to who?!?
Grouping Leads By Actions
• Speak to “hotline leads” (the prospects
that took action more than once but did
NOT buy) differently than just general
prospects.

• Speak to prospects with high “buying

intent” (the prospects that clicked the
buy button but did NOT complete the order)
differently than “hotline leads” and
especially general prospects!

• You’ll have to work a little harder (or

at least smarter) to convert the other
prospects with a longer follow up
series...
 Remember This?

Lead
Sales Order Thank
Capture Upsell Upsell
Page Form You Page
Page

Downsell
 It really looks like this:

Lead
Sales Order Thank
Capture Upsell Upsell
Page Form You Page
Page

Different Different
Optin Offer Optin Offer Downsell
or or
Sales Page Sales Page
HOW DO YOU MAKE
IT ALL WORK?
 It really looks like this:

Lead
Sales Order Thank
Capture Upsell Upsell
Page Form You Page
Page

Different Different
Optin Offer Optin Offer Downsell
or or
Sales Page Sales Page
 Allow Buyers To Self Select
Other Products & Services

• Once a buyer is through the

“incubation” stage you should start
marketing them additional products and/or
services.

• Its important to allow your buyers to

“self-select” or “choose their own
adventure” as much as possible.

Confused? Let me show you what I mean…

QUESTIONS?