Alyssa Luna

773-551-1251 | Aluna@stu.edu | 11633 Avenue M Chicago, IL

SUMMARY

Creative social media, marketing, and scouting intern with proven record of success in building branding awareness,
increasing followers, building scouting reports, building vision, and achieving objectives through execution of
integrated plans.

Skills
• WGSN
• Adobe Illustrator
• Tackman
• Blast
• Microsoft Office Suit

Experience
ZIYNX Marketing Intern, ZIYNX, August 2023 - Current
• Analyzed market trends to identify potential opportunities for future campaigns
• Participated in brainstorming sessions with 8 marketing members to develop 5 marketing campaigns
• Created social media and podcast content regarding student-athletes and NIL deals
•

Scouting Apprenticeship, Prep Baseball Report, May 2023 - August 2023

• Coordinated 18 showcases and tournaments with over 60 participants in each event
• Established clear benchmarks and created scouting reports helping 20 student athletes commit to their
future universities
•

Social Media Program Associate, St. Thomas University, November 2021 – May 2022
• Created engaging content on 3 different social media platforms on a weekly schedule
• Planned and coordinated 3 events for The Institute of Ethical Leadership

Education
St. Thomas University
Maimi, Florida
Bachelor of Business Administration
Major: Sports Administration & Fashion Merchandising
Minor: Ethical Leadership