Rationale

Amid downturn, Coca-Cola, Pepsi face challenge from local companies in

India's Rs60,336 crore soft drink market.
- Business today magazine
Compettion
Dabur, Parle, Hector Beverages (Paper Boat), ITC, Manpasand
Beverages,

between 2014 and 2016, Coca-Cola India's market share has shrunk
from 35.5 to 33.5 per cent while PepsiCo's has gone down from 23.2 to
22.2 %.

PROJECT REPORT ON
“CONSUMER PERCEPTION OF COCA-COLA AND
P”
SUBMITTED IN PARTIAL FULFILMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF COMMERCE 2022-2025
UNDER THE GUIDANCE OF
Ms. Jaspreet Kaur
PROFESSOR, VIPS

SUBMITTED BY:
ADITYA AGARWAL
ROLL NO.10229801722
BATCH NO. BBA SEM 2nd SECTION E

Vivekanand School of Business Studies

Vivekananda Institute of Professional Studies
AU Block (Outer Ring Road) Pitampura
Delhi-110034