DATA QUALITY

Data quality is a measure of the condition of data based on factors such as accuracy,
completeness, consistency, reliability and whether it's up to date. Measuring data quality levels
can help organizations identify data errors that need to be resolved and assess whether the data in
their IT systems is fit to serve its intended purpose.

A list of popular data quality characteristics and dimensions include:

Accuracy

Completeness

Consistency

Integrity

Reasonability

Timeliness

Uniqueness/Deduplication

Validity

Accessibility

Why data quality is important?

Without accuracy and reliability in data quality, executives cannot trust the data or make
informed decisions

Poorly maintained data can lead to a variety of other problems, too. For example, out-of-date
customer information may result in missed opportunities for up- or cross-selling products and
services.

Making business decisions based on incorrect and unreliable data could cost you a fortune

HOW TO MAINTAIN DATA QUALITY?

Maintaining data quality is as important as cleaning and processing the data. By following these
procedures in your organization, you can ensure the quality of your data.

Collecting data: With the proper data collection plan, you can ensure the quality of the data
entering your databases. Categorizing data by the needs of your business lets you avoid
confusion among departments

Ensure standards
By creating data quality standards, you can categorize wanted and unwanted data. This will
improve the efficiency of your data analysis and presentation.

Correcting data

Providing your team with proper guidelines and rules for correcting data gives them a better
understanding of the data they need to process and ensures the quality of the data.

IMPACT OF DATA QUALITY ON DATA ANALYSIS

With a data management system, your data will be more consistent, and the quality of your data
will be more reliable.

Quality data gives you confidence in the decisions that you are making and presents you with
desired results.

With good-quality data, you can improve the quality of your marketing campaigns by identifying
the target audience.

Good-quality data informs you of the needs of customers and helps you improve the quality of
your products and services.

High-quality data gives you an advantage over your competitors who don’t have it.