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Principles of Marketing Outline Ahmad SB
Principles of Marketing Outline Ahmad SB
Principles of Marketing Outline Ahmad SB
Course Specifications
MG-4083
Principles of Marketing
Spring 2014
http://www.ntu.edu.pk/
COURSE SPECIFICATIONS
Basic Information
Course Title: Principles of Marketing
Course Code: MG-4083
Course credits/week: Theory: 03 Lab: Nil Total: 03
Pre-requisite(s):
Co-requisite(s):
Program(s) on which the course is given: BBA & BS (TMM)- 2nd
Is the course major or minor element of the program: Major: Minor:
Department offering the program: Department of Business Administration
Department offering the course: Department of Business Administration
Academic year/level: Spring 2014
Revision #:
Last revised on (date):
Service Marketing
Page 284 – 311
Nature and Importance of Services of Text Book
Week 14
The Development of Services Marketing
Designing the Services Marketing
Managing service Quality
Retailing
Nature and Importance of Retailing
Page 406 – 430
Week 16 Retailers Classified by Foam of Ownership
of Text Book
Grading Criteria
Letter Grade Percentage Marks
A 85 & Above
B+ 80-84.9
B 75-75.9
C+ 70-74.9
C 65-69.9
D+ 60-64.9
D 50-59.9
F Below 50