A.

Clarity Website Visible Improved Streamlined Easy Clear Enhance Accessibility Loading Speed
Performance Indicators Filtering Menu Access Presentation Website
Speed

B.
Streamline Optimize Secure Refine Guide Personalize Accelerate

Issues Usability Factor One-word

Goal Solution
Users often abandon their carts midway through the checkout process. Effectiveness Clarity Streamline
due to confusion about shipping options or payment methods.
Users browsing on mobile devices experience significant delays Efficiency Website Accelerate
when trying to view product images or read detailed descriptions, Performance
leading them to abandon the website and seek alternatives with
faster loading times.
Users encounter a lack of visible security indicators, such as padlock Safety Visible Secure
icons or SSL certificates, during the payment process, causing them Indicators
to question the website's legitimacy and abandon their carts out of
concern for their financial information.
Users searching for a specific brand or size of clothing are unable to Utility Improved Refine
narrow down their search results effectively, leading to frustration and Filtering
dissatisfaction with the website's browsing experience.
New users struggle to find their way around the website's menu Learnability Streamlined Guide
system and get lost when trying to locate product categories or view Menu
their shopping cart, resulting in a steep learning curve and decreased
engagement.
Returning users have difficulty recalling items they previously added Memorability Accessibility Personalize
to their wish list or customized settings, leading to a disjointed
shopping experience and reduced loyalty to the website.
Some users struggle to apply discount codes or redeem loyalty points, Effectiveness Clarity Guide
leading to frustration and task failure.
Slow Page Load Times Efficiency Loading Speed Optimize
Users have difficulty adapting to changes in the website's layout or Learnability Clear Refine
design, leading to confusion and frustration during their interactions. Presentation
Users must go through multiple steps to perform simple actions, Efficiency Streamlined Optimize
such as adding items to their shopping cart or updating their Menu
account
information.