A Study On Marketing Strategy Adopted by Upi With Special Reference To Gpay, Phonepe, Amazon Pay, Paytm Etc

“A Study On Marketing Strategy Adopted By Upi With
Special Reference To Gpay , Phonepe , Amazon Pay , Paytm

Etc”
PROJECT REPORT
Submitted for the
partial fulfillment of the requirements for the award of the Degree of
BACHELOR OF COMMERCE
(Mahatma Gandhi University, Kottayam)
(2021-2024)
Submitted by
DEVAJITH B NAIR AMOS SHYJU PETER
210021064656 210021064628
MANIMARAN K SANJAY
210021064657 210021064658
Under the guidance of
Mrs. ANU GEORGE
(Asst. Professor, Department of Commerce)
Sanjo College of Management & Advanced Studies

(AFFILIATED TO MAHATMA GANDHI UNIVERSITY KOTTAYAM)
Rajakkad. P.O, Mullakkanam, Idukki District, 685566

DECLARATION
WE DEVAJITH B NAIR, AMOS SHYJU

PETER, MANIMARAN and K SANJAY hereby declared that the project
work entitled “A Study On Marketing Strategy Adopted By Upi With
Special Reference To Gpay , Phonepe , Amazon Pay , Paytm Etc” is a
bonafide piece of work carried out under the valuable guidance and
supervision of Mrs. ANU GEORGE Assistant Professor, Department of
Commerce, Sanjo College of Management & Advanced Studies(SCMAS)
Mullakkanam, in partial fulfillment of the requirements of the award of the
degree, Bachelor of Commerce, Mahatma Gandhi University. We also declare
that this report has not been submitted to any other university or institution for
the award of any other degree/diploma and this represents our independent
work.
Place: Mullakkanam
Date:
1. DEVAJITH B NAIR
2. AMOS SHYJU PETER
3. MANIMARAN
4. K SANJAY
SANJO COLLEGE OF MANAGEMENT AND
ADVANCED STUDIES
Mullakkanam,655566, Kerala
(Affiliated to Mahatma Gandhi University, Kottayam)
DEPARTMENT OF COMMERCE
CERTIFICATE
This is to certify that the report is a bonafide record of the project

study titled “A Study On Marketing Strategy Adopted By Upi With
Special Reference To Gpay, Phonepe, Amazon Pay, Paytm Etc” done
by, , Semester VI in partial fulfillment of the requirements for the
degree, Bachelor of Commerce, Mahatma Gandhi University, Kottayam
during the academic year 2021-2024 under my guidance and supervision.
Mrs.MANJUMOL SEBASTIAN
(Head of the department of Commerce )
Mrs. ANU GEORGE
(Faculty Guide)
Submitted for the Viva-Voce Examination held on........................
..............................
External Examiner
ACKNOWLEDGEMENT
With great pleasure and gratitude, we acknowledge our indebtedness
to all those who have helped us in completing this project. Let us take this
opportunity to express our sincere thanks to all of them, although the names
of all cannot be mentioned here
We sincerely express our deep sense of gratitude and profound thanks
to our guide Mrs. ANU GEORGE, Assistant Professor, Department of
Commerce, Sanjo College of Management and Advanced Studies,
Mullakkanam, for her valuable guidance, whole hearted co-operation and
suggestions throughout the completion of this project.
We are very grateful to Rev. Dr. Jijo James Indiparampil, Principal

and Mrs. Manjumol Sebastian, Head of the Department of Commerce,
Sanjo College of Management and Advanced Studies, Mullakkanam, for their
valuable suggestion and assistance.
We are proudly obliged to our family members and our friends and all
our teachers for their encouragement and support given to us to complete this
project.
Above all, we are thankful to "Almighty God" for the successful
completion of our project work.
Place: Mullakanam
Date:
1. DEVAJITH B NAIR
2. AMOS SHYJU PETER
3. MANIMARAN
4. K SANJAY
CONTENTS
CHAPTER TITLE PAGE NO
LIST OF TABLES
LIST OF FIGURES
Chapter - I Introduction 1-7

Chapter – II Review Of Literature 8-21
Chapter – III Data Analysis and Interpretation 22-42
Chapter – IV Findings, Suggestions and Conclusion 43-45
BIBLIOGRAPHY 46-47
APPENDIX 48-52
LIST OF TABLES
Table No Title Of Table Page No
3.1 Age Wise Classification 23
3.2 Gender wise classification 24
3.3 Occupation wise classification 25
3.4 Upi based payment app 26
3.5 People familiar with UPI 27
3.6 Often users of upi 28
3.7 Benefits of upi 29
3.8 Main drawbacks of UPI 30
3.9 Overall experience of upi 31
3.10 Likely to recommend upi 32
3.11 First learn of upi as a digital payment method 33
3.12 Factors influencing use of upi 34
3.13 Performance rating 35
3.14 Encountering problems 36
3.15 Solving issues 37
3.16 Reasons preventing use of UPI 38
3.17 Improve marketing trategy (UPI) 39
3.18 Comparing upi with other payment platforms 40
3.19 Features & benefits of upi 41
3.20 Perceive value of upi 42
LIST OF FIGURES
Figures Title Of Figures Page No
No
3.1 Age Wise Classification 23
3.2 Gender wise classification 24
3.3 Occupation wise classification 25
3.4 Upi based payment app 26
3.5 People familiar with UPI 27
3.6 Often users of upi 28
3.7 Benefits of upi 29
3.8 Main drawbacks of UPI 30
3.9 Overall experience of upi 31
3.10 Likely to recommend upi 32
3.11 First learn of upi as a digital payment method 33
3.12 Factors influencing use of upi 34
3.13 Performance rating 35
3.14 Encountering problems 36
3.15 Solving issues 37
3.16 Reasons preventing use of UPI 38
3.17 Improve marketing trategy (UPI) 39
3.18 Comparing upi with other payment platforms 40
3.19 Features & benefits of upi 41
3.20 Perceive value of upi 42
A Study On Marketing Strategy Adopted By Upi With Special Reference To Gpay, Phonepe, amazon pay , Paytm Etc.
CHAPTER - I
INTRODUCTION
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Sanjo College Of Management And Advanced Studies(SCMAS)
CHAPTER I
1.1 INTRODUCTION
Now-a-days world is becoming digitalized in every field and one of the best
example of this is various countries in the world are moving towards becoming a
cashless society. A cashless society is the one which doesn't use cash for any of
its transaction instead all the transactions are done digitally. There are various
countries in the world which have more than 50% of their transactions through
cashless methods.
According to a study conducted by Capgemini and BNP Paribas, digital payments
are expected to reach about 726 billion transactions by the year 2020. In India
98% of the total transactions used to be done through cash but after the
Demonetization of the Government on Nov 8 2016. our country has also started
getting steered towards a cashless society. Due to the Demonetization act already
existing mobile payment applications came into the limelight like Paytm, Google
pay, Phone Pe etc.
The Digital India program is a flagship agenda of the Government of India with
vision to transform India into a digitally empowered society and a knowledge
economy. "Faceless, Paperless, Cashless is one of the professed role of Digital
India. The Prime Minister of India Mr. Narendra Modi has empowered India to
adopt cashless transactions by giving digital payments sector of India a significant
boost. The digital payment sector of India experienced a unpredicted growth since
Demonetization in November 2016. Digital wallet companies in India has shown
a growth of 271% for a total value of US$2.8 Billion ie Rs 191 crores. A Google-
BCG Report had estimated that the digital payment industry in India will
experience a growth of US $ 500 billion by 2020.
Government of India is also encouraging various digital payment apps such as
Aadhaar Payment app, UPI App, Bharat Interface for Money (BHIM) app along
with private sector apps like Paytm, Mobikwik, Freecharge etc. Such new apps
are beneficial to transfer funds across various parts of our country. Digital
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payments industry in India is growing on a rapid pace providing a highly

attractive platform for foreign investors to invest in India.
1.2 STATEMENT OF THE PROBLEM

The Unified Payments Interface (UPI) has emerged as a transformative digital
payment method in India, significantly altering the financial transaction
landscape. This study aims to analyze the operational mechanics of UPI and its
competitive stance against other prominent payment platforms such as Google
Pay, PhonePe, amzon pay and Paytm. It seeks to understand the radical changes
introduced by the advent of UPI apps and their subsequent impact on the common
populace. Furthermore, the study will explore the effects of UPI-based payment
apps on the digital payment market, the evolution of UPI itself, and the role of
strategic partnerships in enhancing market penetration. Lastly, it will investigate
the revenue generation models of these apps, focusing on transaction fees,
advertising, and other potential income streams. The overarching problem is to
comprehensively assess how UPI’s innovation has reshaped digital transactions
and its implications for stakeholders within the digital payment ecosystem.
1.3 OBJECTIVE OF THE STUDY

• Analyzing how upi operates as a digital payment method
• assessing how upi competes with other payment platforms like google
pay, phonepe, and paytm.
• How does upi have made a impact on common people
• Analyzing how upi-based payment apps like google pay and phonepe
have impacted the digital payment market
1.4 SCOPE OF THE STUDY
The aim of the study is to determine the satisfaction of customers in using Google Pay
and Phone Pay. As this area e-payment system is widely used. The study is conducted
on sampling method of surve
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1.5 RESEARCH METHODLOGY
Research Methodology is a way to solve the research problem in a systematical way.

The research strategy which forms the basic structure of the entire research project is
methodology which helps in identifying the methods to be used. Research methods
and Research Methodology are two different concepts which has to understood
research methods can be understood as all the methods or techniques that will be
used in the research project, various research types has various methods and
techniques. Research Methodology forms the base of every research and the scope of
research methodology is much wider than that of research methods because research
methodology also means specifying the logic behind the methods or the techniques
we use to conduct a research.
Research Methodology also explains how to conduct a research, how to find the
information and how to present the collected data. For example how an architect
designs a building he has to specify every single detail and has to evaluate every
single decision that he has taken and specify the result. Research Methodology can
be different for every research problem.
1.5.1 RESEARCH DESIGH
The main objective of the research was to find the marketing strategy of UPI apps with
reference to gpay, phonepe, paytm & amazonpay. As the study was descriptive in nature
to obtain the relevant information primary data has to gathered. a questionaire was
designed to capture the attitrude of students towards UPI apps.Since to collect the
descriptive data for the project work personal interview and group discussion were
adopted for data collection.
1.5.2 TITLE OF THE STUDY
“A study on marketing strategy adopted by UPI with special reference to

gpay, phonepe , amazonpay , paytm Etc.”
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1.5.3 AREA OF THE STUDY
The study was undertaken in rajakkad gramapamchayath & Sanjo college of

management & advanced studies(SCMAS) Mullakkanam, Rajakkad, 30samples were
collected.
1.5.4 SOURCE OF THE DATA
Data for the study was collected from primary as well as secondary sources.
 Primary Sources of Data Collection -
For this research primary source of data collection was done by survey method. The
survey was conducted through Structured Questionnaire which was asked to the
respondents. The questionnaire was prepared keeping in mind the objectives of the
study and also the hypothesis of the study. The questions asked to the respondents
were close end so that the respondents could answer quickly without any problem.
The questionnaire was prepared with the help of Google forms.
The questionnaire was divided in to 2 main parts i.e the age, gender and other details
of the respondents and the questions relating to the topic.
 Secondary sources of Data Collection:-
Secondary sources of data means the data that is already available on various
platforms. Secondary data can be obtained by various publications by the central or
the state government or by any organizations, journals, books,, magazines, and even
newspapers, reports published by various organizations, schools, universities etc.
This type of data collection is used to gain more knowledge of the topic of our
research by collecting articled by authors who have previously researched on the
topic that we have selected. In this study secondary data was collected through
various websites, online journals, which helped in completing the review of
literature. Secondary source of data collection was useful to understand the research
topic more accurately.
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SATISTICAL TOOL USED FOR THE STUDY
PERCENTAGE ANALYSIS
Percentage analysis is used for the analysis of primary data collected. Percentage is
special kind of ratios that express the relationship of one variable in comparison to
another percentage analysis formula.
Percentage = No of respondents/Total Respondents X 100
PRESENTATION TOOLS USED FOR THE STUDY
TABLE
A table is a systematic arrangement of statistical data in rows and columns. Rows are
horizontal arrangement whereas the columns are the vertical arrangement.
GRAPH & DIAGRAMS:
One of the most convincing and appearing way is which data may be presented through
charts. A chart can be taking the shape of either diagram or a graph.
PERIOD OF THE STUDY
The period of the study was 1 ST November 2023 To 31 March 2024
1.6 LIMITATIONS OF THE STUDY
There are certain limitations to every research as in research cannot cover all the
aspects of the topic cannot be covered and because of certain uncontrollable factors
and variables limitations arise in a study. Limitation of the study reduces the
accuracy of the research project. Here are certain Limitations of this study:
❖ This research was carried in a shorter period of time with limited

geographical areas into consideration.
❖ Some of the respondents did not answer the questions accurately with
interest.
❖ The sample size was small and constraint, the research would have been
accurate if the sample size was more.
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❖ For this research the scope of discussion was limited, the research could
have been in more depth.
CHAPTERISATION
Chapter – 1 INTRODUCTION
The first is the introduction chapter. It includes a brief introduction of the topic,
significance of the study, statement of the problem, objectives of the study, scope of the
study, research methodology and limitations of the study.
Chapter – 2 REVIEW OF LITERATURE
This is the second chapter that explains the theoretical basis of the study and contains
the survey of available literature pertaining to the study and the details of the various
companies.
Chapter – 3 DATA ANALYSIS AND INTERPRETATION
This is an important chapter on the study because it deals with the interpretation and
analysis of the topic. The tool used for the analysis is percentage analysis.
Chapter – 4 FINDINGS, SUGGESTIONS AND CONCLUSION
This is the last chapter on the project. This includes the findings which derived from the
analysis of the primary data. It also includes the conclusions made and suggestions on
the study conducted
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CHAPTER - II
REVIEW OF LITERATURE
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CHAPTER 2
REVIEW OF LITERATURE
2.1 INTRODUCTIOIN
Unified Payments Interface (UPI) has revolutionized the digital payments landscape in
India, offering a platform for various payment systems and fostering a cashless
economy. This study delves into the marketing strategies employed by leading UPI
applications such as Google Pay, PhonePe, and Paytm, examining how they have
navigated the competitive fintech space to capture the Indian market.
The introduction of UPI has been a game-changer, providing a seamless and

interoperable payment method that has been widely adopted by consumers and
merchants alike. In this context, the marketing strategies of these platforms are crucial
in understanding their growth and adoption. This study will explore various aspects of
their marketing approaches, including brand positioning, user engagement, promotional
tactics, and partnerships, to provide insights into the success factors behind these
popular UPI applications.
By analyzing the strategic moves of Google Pay, PhonePe, and Paytm, we aim to
uncover the underlying principles that drive user preference and loyalty in the digital
payment sector. The findings of this study will not only shed light on the effective
marketing practices but also offer a blueprint for emerging fintech players looking to
make a mark in the industry
2.2 WHAT IS DIGITAL PAYMENT
Digital Payment means when any goods or services are purchased through the use of
various electronic modes of payments which means there is no use of physical cash or
cheques in digital payment. Now-a-days people use Digital Payments more is because
Digital payment methods are easier and more convenient and they also provide
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customers the flexibility to make the payment from anywhere at any time which proves
as a good alternative to the traditional methods of payment and which fastens the
transaction cycles.
10 Types of Digital Payment methods in India:-
1. Banking Cards- Debit/Credit / Prepaid Cards.
2. USSD (Unstructured Supplementary Service Data).
3. AEPS (Aadhar Enabled Payment System).
4. UPI Mobile (Unified Payments Interface).
5. Mobile Wallets.
6. Bank Pre-paid Cards.
7. POS Terminals.
8. Internet Banking.
9. Mobile Banking.
10. BHIM App (Bharat Interface for Money).
2.3 WHAT IS A DIGITAL WALLET
An electronic device or online service that allows an individual to make electronic

transactions is called a digital wallet. An individual's bank account can also be linked to
the digital wallet. One in five customers in Asia are now using a digital wallet. Some of
the popular digital wallets are PayTM, Freecharge, LIME, Jio Money, Airtel Money,
State Bank Buddy, Citrus, Mobikwik, PayUMoney etc.
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2.3.1 Paytm
Paytm is an Indian e-commerce operator and

Financial Technology company. Paytm founded
in August 2010 by its founder Mr. Vijay Shekhar
Sharma. In 2014, the company launched its first
Digital E-wallet known as Paytm Wallet. Paytm
offers Digital wallet payment, mobile payments, online shopping, Paytm Payments
Bank etc. was
In the year 2015, RBI gave Licence to Paytm to launch Paytm Payments Bank which
was later inaugurated in the year 2017 by the then Finance Minister Mr. Arun Jaitley.
Paytm works in 2 different ways:- Paytm Wallet and Paytm Payments Bank.
Paytm is known as a digital payment system which allows you to transfer money
through your debit/credit cards and which also allows you to do online banking. Once
you register to Paytm you can make online payment of bills or you can make payment
through you paytm wallet by first adding money into your wallet
2.3.2 Google Pay:-
Google Pay also known as G Pay or Pay with

Google it is also one type of Digital Wallet and
online payment system developed by Google. The
services of Android Pay and Google wallet merged
in January 2018 and the name was changed to
Google Pay. On September 2017, Google launched an UPI-based app known as TEZ in
India which was later rebranded as Google Pay. Google pay has more than 25 million
active users in a month of the digital wallets in India. Google pay transactions are safe
and secure.
Google Pay enables you to:-
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Send and receive money.
Store your credit/ debit card information safe.
And use this information to pay for various items on various apps.
Google Pay is known for its security among other similar digital payment apps. Google
store your credit/debit card information in its secure servers using strong encryption.
Cloud storage and data security of the customers is the prime concern of Google.
➢ 2.3.3 PhonePe
PhonePe or PhonePe Private Limited it is an

Indian e-commerce payment service and digital
wallet company. PhonePe was founded in the
year 2015 by its founders, Mr.Sameer Nigam
and Rahul Chari and it was the first payment
app in India which was built on Unified
Payments Interface i.e (UPI). PhonePe is now available in 11 Languages. Phone Pe
offers various services such as:-
i. User can send or receive money through Phone Pe app.
ii. User can make various payment- mobile recharges, DTH recharges, users can also
make payments of shopping online on various apps.
Phone Pe even allows users to book tickets through various apps such as Redbus,
Goibibo, Ola etc.
Phone Pe app has more than 100 million users and it has crossed more than 5 billion
transactions.
Latest development of Phone Pe app is that it allows its customers to withdraw cash
through its in app UPI feature which is also known as Phone Pe ATM, which means
that transferring the said amount which has to be withdrawn to a nearby Phone Pe
enabled merchant/ seller.
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➢ 2.3.4 AMAZON PAY
Amazon owns Amazon Pay, it is an online payment processing service which was
launched in the year 2007. The service of
Amazon Pay is available in total 18
countries in the world. There is no
registration fees for Amazon Pay. Amazon
Pay has undergone various changes on its
evolution so that the payment process
would become more quick, simple and efficient for the customer.
Amazon pay does not share the card details with the merchants to avoid theft and
fraud. Amazon Pay gives the option to the user to pay with their amazon pay account
to external or third party websites. Amazon pay can be used on both in Amazon app
as well as in third party e-commerce websites/apps. Amazon pay can be used to
make the payment from grocery shopping to smart home appliances etc.
How does Amazon Pay works on third-party websites?
➢ The third-party e-commerce website can add Amazon Pay as a payment option
while checkout process.
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Security at Amazon Pay:-
Amazon's first priority is providing safe and secure transactions to their customers so that
the personal information of the clients is not disclosed. Here are some of the tips that
makes Amazon pay more secure for payments:-
❖ Personal Information should not be shared:- Amazon always focuses

on that the personal information of the customers will never get disclosed as
amazon will never share an email or a message the customer to share the
personal detail(amazon.in password, credit card details, or bank account
number). If any customer will receive such email or message then they should
report the same to Amazon.in.
❖ Identify E-mails:- Genuine Amazon email come from "@Amazon.in" or
"@amazon.com". So if a customer receives an email from any other email id it
is considered as fraudulent mail or a phishing mail in which once the customer
clicks on the link that consists the word 'Amazon' you will be directed to a
complete different website in which all your details will be hacked.
❖ Phishing mails should be reported: The customer receiving such
phishing or spoofing mail should report the same to Amazon by sending a mail
to" stop- spoofing@amazon.com" and the customer can even attach the fake
mail or can give information about the header of the mail so that it would be
easier to trace the mail by Amazon.
❖ Password:- Choosing a strong password is very important in Amazon account,
for instance a customer should not select a password that is easy to crack like for
example a customer should not select a password as password or 123456 or
amazon. Customers should also avoid keeping their password on their name or
email address or any other personal information which can be easily cracked.
Passwords are case sensitive, so "MOUNTAIN2!%" and "mountain2!%" are two
different passwords. A customer should set a stronger password which is difficult
to crack rather than an easy password by using special characters for example- a
customer can keep the password as "ocean2!%" rather than keeping "ocean".
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❖ Protection of Passwords:- Your password should be safe and secure so that

our account information should not be leaked for doing this a customer should
change his/her password periodically, should not use the same password for
various online accounts. A customer should always keep his/her password private
so that no one should know the password because if anyone can access the
password then the person can access the amazon pay account. A customer should
always log out after using the Amazon pay account.
❖ Protection of your system:- If your system is hacked then all your data
will be misused, so it is very important to protect your system. Here are some of
the steps through which a customer can protect his/her system:-
I. Customer should install an antivirus or an anti-malware software into his/her

system and should run a full scan of the software in your computer to detect any
viruses in your system. Do not click on any link that you receive on a phishing
mail. Microsoft provides free ant-malware software so that you don't install a
fake anti malware software at https://microsoft.com/security.
II. Update all your Windows programs on your computer.
III. If a customer has typed the password in the malicious website then the customer
should change the password immediately in the amazon website. A customer
should keep a strong password which includes letters, numbers, symbols etc.
IV. If a customer has received a malicious mail and has clicked on the link which
will be redirected to a website and if the customer has entered credit card
information then the customer should immediately report the same to the credit
card company about the phishing mail received to the customer. A customer
should never reply - to phishing or spam mail or messages, if you do so the
sender will be confirmed that tis email address is a valid email id to send further
more spam messages.
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Advantages of Amazon Payments
➢ Customer Protection:- Amazon ensures 100% Purchase Protection to the

customers by offering genuine products, easy return policies, secure payments,
safe ordering. Amazon pay alerts the customer if there are any security issues with
the customer's account and even protects the customer with frauds. Amazon pay
never shares the card information of the customer to the seller.
➢ Easy Return and Refund Policy:- Through Amazon Pay users are
benefitted by easy and faster refunds, various ii offers like cash-backs up to 15%
(maximum Rupees 450) only on those payments which are done by Amazon
Payments, and maintain gift-card balances as well.
➢ Decent Discounts:- Amazon Pay offers decent discounts and offers on various
apps like Redbus, Freshmenu offer, JustTickets offer, Housejoy offer which
creates a huge saving opportunities for customers. For its customers, Amazon
offers EMI based schemes as well.
➢ A-Z guarantee plan and protection:- Amazon is known for continuously

innovation for better customer satisfaction and protection of retailers and
customers. Amazon also protects its customers by lending A-Z guarantee on its
products which acts as an extra safety for its customers. Amazon pay has
Amazon's 100% buyer protection guarantee which it provides to its customers.
➢ Streamline your checkout:- A research has shown that 28% of the shoppers
have stopped using online carts is because of complicated and lengthy checkout
process in various apps. So by using amazon pay as a payment method a customer
saves the time of adding further payment details as it is already saved with
amazon. This helps in seamless checkout process and saves the time of customers.
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➢ Manage Bank accounts:- Amazon pay allows a customer to add cash up to

Rs 20,000 per month. A customer can manage the amazon pay account by adding
a new credit/debit card to your account. A customer can also manage bank
account in case of refund..
Disadvantages of Amazon Pay
➢ It doesn't eliminate your security risks:- The security of your Amazon

Pay Balance depends on the security of your smartphone. If your device is not
protected by some kind of password, then it will prove a threat to your Amazon
Pay Balance. Even if your device is not secured by some anti-virus then also it can
be a threat to your amazon pay account.
➢ It could encourage reckless spending:- Some people struggle with their
reckless spending habits when the money is electronically-based instead of
physical form. People tend to spend more while paying through E-Wallets.
➢ It is not fully available worldwide:-In December 2016, just 36% of
retailers accepted Apple Pay and 34% of retailers accepted PayPal as a form of
payment, and just 25% accepted MasterPass as a form of payment. Still across
globe E-wallets are not much preferred by either retailers or customers.
➢ Inconvenient for Offline users:- Online payment methods like Amazon
pay. Google pay, paytm etc are useless for offline users i.e internet connectivity is
very important for your transaction to become successful. A customer cannot use
theses apps if he/she does not have strong network connection. Internet and server
problems can prove inconvenience to complete online payment transactions.
These are some of the advantages and disadvantages of using Amazon Pay.
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2.4 IMPORTANCE OF CASHLESS TRANSACTIONS
➢ There is no fear of robbery or theft:- When physical cash is in large

amount it is difficult to carry cash as there is danger of theft, but in cashless
transaction this fear is eliminated.
➢ Tracking of expenses:- When the transactions are done in cashless way
through e-wallets or internet banking we can keep a track on all our expenses
which becomes easier to determine how much is our total expenditure. With the
help of cashless transactions a customer can make payments in exact
denominations i.e if you have to pay Rs 299.89 you can pay the same when you
use cashless mode of payment.
➢ Transparency and accountability:- In cashless economy as there is more
currency in the bank which means there is more currency in circulation, which
means greater liquidity and there is less scope of hiding income which eventually
leads to lower interest rates which leads to better economic development of the
country.
➢ No tension about counterfeit currency:- Every economy in the world
faces the problem of counterfeit currencies, while the government is taking
stringent actions against counterfeit currencies but the common people are the
ones who suffer in these counterfeit currencies. But when an economy adopts
cashless or digitization then the hassles about handling counterfeit currency is
sorted.
➢ Easier Accounting and Easier transactions:- By going cashless
customer can complete a transaction in a more convenient manner than before and
can complete the transaction with increased security. A customer can do direct
bank to bank transactions without physically transferring or depositing the cash to
the bank this saves time, money and efforts.
➢ Decrease in cost and Economic growth:- If the whole nation will go
cashless then there will be decrease in cost for printing of notes. RBI spends
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around Rs 12,000 crores on replacement of Rs 500 and Rs 1000 notes. By going

cashless there will be improvement in government monetary policy and
government revenue as well as there will be greater transparency and efficiency in
the economy.
These are some of the importance of cashless transactions.
2.5 FUTURE OF DIGITAL PAYMENTS IN INDIA
Smartphone and mobile phone users, internet users as shown in the above projections
are increasing with the increase in population in India. The above graph is compared
between two years i.e 2015 and 2020. With greater access to internet and growth and
development of infrastructure and greater usage of smartphones there is significant
development of digital payments in India. India is witnessing exponential growth in
Digital payment industry as India is considered as the second largest in the world in
case of mobile users with a Billion connections in the country. In India nearly 1.5
billion transactions take place every single day and most of these transactions are
P2M transactions i.e person to
merchants which means purchases like
grocery, newspaper, mobile recharges,
DTH recharges, ticket bookings, cab
booking etc. Easrlier in the year 2015
all the transactions were cash
transactions now it is estimated that by
2023 transactions in India will be more digitally and will rule the market with the
increasing number of smartphone and internet users..
Page | 19
By the year 2025 in India it is estimated that cashless transactions would be 80% and
the volume of the digital transactions would reach up to $ 1 trillion. In India it will
take time to become a completely cashless society as it will require the support and
understanding by the public and various initiatives by the government. In India the
lack of digital literacy and education in rural areas can be a hindrance towards a
cashless society.
It is very important to encourage people to adopt cashless modes of payment by

giving various cash back offers which is been provided by the payment apps whether
private or government initiated
payment applications. By
making the payment process
simpler, safe, transparent it
will become easier for people
to access.
The above report by Statista shows the rise in Digital commerce as well as the
increase in mobile payments for a past few years. According to a study conducted by
Assocham-PWC India, the digital payments in India will be increasing from $64.8
billion to $135.2 billion till 2023. The study also specified that India is expected to
have the fastest growth in digital payments between the years 2019 to 2023 and also
it stated that between the years 2019 to 2023 on a worldwide transacttion scale
India's share will increase at a greater pace i.e from 1.56% to 2.02%
2.6 NEED OF THE STUDY
Financial transactions are the backbone of any economy in the world. In India cash
was always the king. i.e all the transactions in our country used to take place through
the means of cash only. Nearly four of every five transactions used to take place
through cash means during the year 2015, cash was the predominant mode of
payment and was the base of our economy and this was because of digital illiteracy,
lack of education, lack of infrastructure, low network connections in remote areas of
our country and many more reasons.
Page | 20
The Reserve Bank of India is doing its best to encourage various methods of
payments and to make the whole payment process easier, more secure, reliable, and
user friendly. With the introduction of various digital modes of payment such as:-
o NEFT/RTGS.
o IMPS (Immediate payment services).
o USSD (Unstructured Supplementary Service Data).
o UPI (Unified Payments Interface).
o BHIM (Bharat Interface for Money).
o Digital Wallets.
o Bharat QR code (Quick response code).
o Bharat Bill Pay.
o AEPS (Aadhaar Enabled Payment System).
o WhatsApp Pay.
The transaction process has become more convenient, secure and transparent in
nature with the help of such Digital modes of Payment. If cashless transactions is
adopted and implemented in India then it will be easier to exchange currency while
travelling to abroad countries. A cashless society leads to lower crime rates which is
an advantage to the society. There will be no scenario of black money and can stop
corruption once a society is cashless in economy and this can be done by adopting
more and more digital mode of payment for various transactions.
The main purpose of the study is to investigate the benefits of using online payment
applications and to analyze the various online payment applications in India. The
main agenda of this study is to find out the impact of using Amazon Pay and to find
out that using Amazon Pay as a payment method has helped the customers or not.
Page | 21
CHAPTER - III
DATA ANALYSIS AND
INTERPRETATION
Page | 22
CHAPTER - III
DATA ANALYSIS AND INTERPRETATION
TABLE NO 3.1
Age Wise Classification
AGE NO OF RESPONSES PERCENTAGE

10 - 19 2 7%
20 - 29 24 80%
30 - 39 2 7%
40 - 49 1 3%
50 - 59 1 3%
TOTAL 100 100%
Sources:Primary Data
INTERPRETATION: According to the data collected, out of 30 responses,80% of the

respondents are in the age category of 20 – 29.
FIGURE NO 3.1
50 - 59
40 - 49
30 - 39
20 - 29
10-19.
0 5 10 15 20 25 30
Page | 23
TABLE NO: 3.2
Gender wise classification
GENDER NO OF RESPONSES PERCENTAGE
MALE 23 77%
FEMALE 7 23%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 responses,77% are

males and 23% are females.
FIGURE NO: 3.2
Gender wise classification
Female
23%
Male
77%
Male Female
Page | 24
TABLE NO: 3.3
Occupation wise classification
OCCUPATION NO OF RESPONSES TOTAL

STUDENT 23 77%
PROFESSIONAL 5 16%
SELF-EMPLOYED 2 7%
HOMEMAKER 0 0%
RETIRED 0 0%
TOTAL 30 100%
INTERPRETATION: As per the above data out of 30 responses ,77% are students,
16% are professionals, 7% are self-employed.
FIGURE NO:3.3
Occupation wise classification
23
16.7
6.7
0 0
STUDENT PROFESSIONAL SELF EMPLOYED HOMEMAKER RETIRED

Occupation
Page | 25
TABLE NO:3.4
Upi based payment app
PAYMENT APPS NO OF RESPONSES PERCENTAGE

G-PAY 21 70%
AMAZON PAY 3 10%
PHONE-PAY 3 10%
PAYTM 3 10%
TOTAL 30 100%
INTERPRETATION: From the above table shown 70% of respondents are g-pay
users, 10% are amazon users, 10% are phone pay users and 10% are paytm users.
FIGURE NO:3.4
Payment apps
10%
10% G-pay
Amazon pay
10%
Phone pay
70% Paytm
Page | 26
TABLE NO:3.5
People familiar with UPI

FAMILIAR WITH UPI NO OF RESPONSES PERCENTAGES
VERY FAMILIAR 16 53%
FAMILIAR 11 37%
SOMEWHAT FAMILIAR 2 7%
NOT VERY FAMILIAR AT ALL 1 3%
NOT FAMILIAR AT ALL 0 0%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 respondents,53% are

very familair, 37% are familiar, 7% are somewhat familiar, 3% are not very familiar.
FIGURE NO :3.5
People familiar with upi

18
16
14
12
Axis Title
10
8
6
4
2
0
Very familiar Familiar Some what Not very familiar Not familiar at
familiar at all all
Axis Title
Page | 27
TABLE NO:3.6
Often users of upi

OFTEN USERS NO OF RESPONSES PERCENTAGE
DAILY 18 60%
WEEKLY 6 20%
MONTHLY 3 10%
RARELY 3 10%
NEVER 0 0%
TOTAL 30 100%
Sources: Primary Data
INTERPRETATION: As per the above data out of 30 respondents,60% are Daily

users, 20% are weekly users, 10% are Monthly users, 10% are rarely used the upi apps.
FIGURE NO:3.6
Often upi users

Never
Rarely
10% 0%
Month
10%
Weekly Daily
20% 60%
Daily Weekly Month Rarely Never
Page | 28
TABLE NO:3.7
Benefits of upi
BENEFITS OF UPI NO OF RESPONSES PERCENTAGE

CONVENIENCE 16 53%
SPEED 9 30%
SECURITY 3 10%
LOW COST 2 7%
TOTAL 30 100%
INTERPRETATION:According to the data collected, out of 30 respondents, 53% are

supporting convenience, 30% are speed,10% are security and 7% are low cost.
FIGURE NO:3.7
Benefits
Speed
30%
Security
10%
Other
17%
Convenience
53% Low cost
7%
Convenience Speed Security Low cost
Page | 29
TABLE NO:3.8
Main drawbacks of UPI
DRAWBACKS NO OF RESPONSES PERCENTAGE

TECHNICAL ISSUES 17 57%
LIMITED ACCEPTANCE 5 17%
PRIVACY CONCERNS 3 10%
FRAUD RISKS 4 13%
RANGE ISSUES & 1 3%
MAINTANENCE ISSUES
TOTAL 30 100%
INTERPRETATION:As per the above table shows that 57% of the respondents face
technical issues, 17% Limited acceptances, 10% privacy concerns, 13% fraud risks &
3% are faced with range issues .
FIGURE NO:3.8
Chart Title
Drawbacks Column1
17
5
4
3
1
technical issues Limited Privacy concerns fraud risk Range issues&

acceptance maintanence
issues
Page | 30
TABLE NO :3.9
Overall experience of upi
OVERALL NO OF RESPONSES PERCENTAGE

EXPERIENCE
VERY SATISFIED 7 23%
SATISFIED 19 64%
NEUTRAL 4 13%
DISSATISFIED 0 0%
VERY DISSATISFIED 0 0%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 responses, 23% are

very satisfied, 64% are satisfied, 13% are neutral, 0% percentage are dissatisfied,& 0%
are very dissatisfied
FIGURE NO:3.9
Overall experience
Neutral Dissatisfied
13% 0% Very dissatisfied
0%
Very satisfied
23%
Satisfied
64%
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
Page | 31
TABLE NO:3.10
Likely to recommend upi
LIKELY TO NO OF RESPONSES PERCENTAGE

RECOMMEND
VERY LIKELY 8 27%
LIKELY 18 60%
NEUTRAL 4 13%
UNLIKELY 0 0%
VERY UNLIKELY 0 0%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 responses 27%

responded very likely, 60% are likely, 13% are neutral, 0% are unlikely, & 0% are very
unlikely.
FIGURE NO:3.10
Likely to recommend
20
18
16
14
12
10
8
6
4
2
0
Very likely Likely Neutral Unlikely Very unlikely
Likely to recommend
Page | 32
.TABLE:3.11
First learn of upi as a digital payment method
FIRST LEARN OF UPI NO OF RESPONSES PERCENTAGE

WORD-OF-MOUTH 11 37%
SOCIAL MEDIA 12 40%
ONLINE ADS 5 16%
NEWS ARTICLE 2 7%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 responses, 37% are

known by word of mouth, 40% are social media, 16% are online Advertisement, & 7%
are news articles.
FIGURE NO:3.11
FIRST LEARN OF UPI

Word of mouth Social media Online advertisement News article
7%
16%
37%
40%
Page | 33
TABLE NO:3.12
Factors influencing use of upi
FACTORS NO OF RESPONSES PERCENTAGE

INFLUENCING
BRAND REPUTATION 12 40%
USER INTERFACE 8 27%
CUSTOMER SREVICE 3 10%
CASHBACK OR 7 23%
REWARS
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 30 response 40% are

influenced by brand reputation, 27% are user interface, 10% are customer service &
23% are cash back or rewards.
FIGURE NO:3.12
FACTORS INFLUENCING
20 12
8 7
10 3
Factors influencing
0
Brand User interface Customer Cashback or
reputation service rewards
Factors influencing
Page | 34
.TABLE NO:3.13
Performance rating
PERFORMANCE NO OF RESPONSES PERCENTAGE

RATING
RELIABILITY 6 20%
SPEED 13 44%
SECURITY 3 10%
EASE OF USE 7 23%
CUSTOMER 1 3%
SATISFACTION
TOTAL 30 100%
INTERPRETATION: According to the data collected out of 30 responses, 20% rated

are reliability, 44% are speed, 10% are security, 23% are ease of use & 3% are customer
satisfaction.
FIGURE NO: 3.13
PERFORMANCE RATING
Performance rating
13
6 7
3
1
Reliability Speed Security Ease of use Customer

satisfaction
Page | 35
TABLE NO:3.14
Encountering problems
ENCOUNTERING NO OF RESPONSES PERCENTAGE

PROBLEMS
ALWAYS 8 27%
OFTEN 7 23%
SOMETIMES 13 43%
RARELY 2 7%
NEVER 0 0
TOTAL 30 100%
INTERPRETATION:According to the data collected,out of 30 responses ,27% are

problems faced always, 23% are often, 43% are sometimes, 7% are rarely & 0% are
never.
FIGURE NO:3.14
Encountering problems
15
Axis Title
10
5
0 Encountering problems
Axis Title
Page | 36
TABLE: 3.15
Solving issues
SOLVING ISUES NO OF RESPONSES PERCENTAGE

CONTACT APP 8 27%
CUSTOMER SUPPORT
CONTACT BANK 9 30%
CUSTOMER SUPPORT
SEARCH FOR ONLINE 10 33%
SOLUTION
ASK FRIEND OR 3 10%
FAMILY FOR HELP
TOTAL 30 100%
INTERPRETATION:According to the data collected, out of 30 responses, 27% are

finding solutions by contacting app customer support, 30% are contact bank support,
33% are search online solutions & 10% are asking for help.
FIGURE NO: 3.15
SOLVING ISSUES
Contact bank
cus suprt Search online
30% solution
Other 33%
43% Ask frnd or
Contact app cus family
suprt 10%
27%
Page | 37
TABLE: 3.16
Reasons preventing use of UPI
REASONS NO OF RESPONSES PERCENTAGE

PREVENTING USE OF
UPI
LACK OF AWARNESS 7 23%
LACK OF TRUST 12 40%
LACK OF 8 27%
AVAILABILITY
LACK OF 3 10%
CONVENIENCE
TOTAL 30 100%
INTERPRETATION:According to the data collected, out of 30 responses, 23% have

reasons of lack of awareness, 40% have lack of trust, 27% have lack of availability &
10% have lack of convenience.
FIGURE NO: 3.16
REASONS
LackPREVENTING
of USE OF UPI
convenience Lack of
10% awareness
Lack of 23%
availability
27%
Lack of trust
40%
Page | 38
TABLE NO: 3.17
Improve marketing trategy (UPI)
IMPROVE NO OF RESPONSE PERCENTAGE

STRATEGY(UPI)
PROVIDE MORE 14 47%
REWARDS
INCREASE 10 33%
AWARENESS OR
EDUCATION
ENHANCE FEATURES 5 17%
PARTNER WITH 1 3%
MERCHANTS & BANKS
TOTAL 30 100%
INTERPRETATION:According to data collected, out of 30 responses, 47% voted

provide more rewards, 33% increase awareness, 17% enhance features & 3% selected
partners with more merchant & banks.
FIGURE NO 3.17
Improv marketing strategy(UPI)
Partner with merchant & banks
Enhance features
Increase awareness & education
Provide more rewards
0 2 4 6 8 10 12 14 16
Improv marketing strategy(UPI)
Page | 39
TABLE: 3.18
Comparing upi with other payment platforms
Comparing upi with No of response Percentage

other payment platforms
BRAND AWARENESS 16 53%
BRAND LOYALTY 8 27%
BRAND IMAGE 4 13%
BRAND VALUE 2 7%
TOTAL 30 100%

responded for brand awareness, 27% are brand loyalty, 13% are brand image & 7% are
brand value.
FIGURE NO:3.18
Comparison of upi with other payment

platforms
Brand value
7%
Brand image
13%
Brand
Brand loyalty awareness
27% 53%
Page | 40
TABLE: 3.19
Features & benefits of upi
Features& benefits of upi No of response Percentage

VERY AWARE 11 37%
AWARE 14 46%
SOMEWHAT AWARE 5 17%
NOT VERY AWARE 0 0%
NOT AWARE AT ALL 0 0%
TOTAL 30 100%

very aware of benefits, 46% are aware,17% are somewhat aware, 0% are not very aware
& 0% are not aware at all.
FIGURE NO: 3.19
features&benefits of upi
100%
90% 11 14 5
80%
70%
60%
50%
40%
30%
20%
10%
0%
Very aware aware somewhat aware 0 aware
not very 0 at all
not aware
features&benefits of upi
Page | 41
TABLE: 3.20
Perceive value of upi
Perceive value of upi No of response Percentage

VERY HIGH 8 27%
HIGH 15 50%
MODERATE 7 23%
LOW 0 0%
VERY LOW 0 0%
TOTAL 30 100%
INTERPRETATION: According to the data collected, out of 27% Responses are very
high, 50% are high, 23% are moderate, 0% are low & 0% are very low.
FIGURE NO: 3.20
Perceive value of upi
0%
23% 27%
Very high
High
Moderate
Low
Very low
50%
Page | 42
CHAPTER - IV
FINDINGS, SUGGESTIONS &

CONCLUSIONS
Page | 43
FINDINGS OF THE STUDY

➢ Most of the respondents are male.
➢ Almost 80% of the respondents are from the age category 20 – 29.
➢ Majority of respondents are students.
➢ 70% of users are very much satisfied with g-pay.
➢ Majority of the respondents are 53% respondence are very framiliar with UPI.
➢ Most of the users are daily users.
➢ Majority of respondents are using UPI regarding their convenience
➢ Most of the drawbacks we received are 57% are technical issues.
➢ Most of the respondents are satisfied with the overall experience of UPI.
➢ Majority of respondence say that they very likely to recommend about UPI.
➢ Most of the responses are aware the first learn about UPI by social media.
➢ Most of the responses are fully influenced by the brand reputation of the UPI
➢ Most of the students are preferred on the speed of the UPI.
➢ Majority are encountering problems facing sometimes.
➢ Majority of respondents are solve their issues by searching for online solutions.
➢ Most of responses have lack of trust for reasons preventing use of UPI.
➢ Most of responses are agreeing about the statement improve market strategy.
➢ Most of the respondents are 53% with the objection of brand awareness.
➢ Majority of the respondents of features & benefits of UPI are 47% supported with
aware.
➢ Most of the respondents perceive value of UPI high.
Page | 44
SUGGESTIONS
1. Both Google pay, amazon pay,paytm & Phone Pay can revolutionize online
payments and take cashless transaction to the Next level.
2. The customers need to be convinced about the safetyof mobile wallets and their
advantages.
3. They need to be induced to use mobile wallets for all kinds of payments by making
attractive offers such as cash back offer etc.
4. All doubts and ignorance in that regard need to be addressed effectively to pump up
the use of mobilewallets.
5. Money transaction via UPI payment app are completely safe; however, you still
need to be careful when using any UPIpayment app.
CONCLUSION
Consumers' knowledge about new mobile technology innovation is increasing rapidly,
and consumer's perception is most important in the usage of mobile wallet application in
India. Consumers' need has increased with advanced technology. Consequently mobile
wallets service providers are innovating new technology from consumer's point of view.
Therefore, people can adopt and use their mobile wallets for the payment transaction,
fund transfer, purchasing groceries and paying bills etc. The study has discussed the
trust is the main factor affecting users' satisfaction directly and it impacts on many users
intention to adopt mobile wallets. The results show that the trust has significantly
positive impact on actual usage of mobile wallets.
Page | 45
BIBLIOGRAPHY
Page | 46
BIBLIOGRAPHY
BOOKS
1. VISHAL VERMA ;UNIFIED PAYMENT INTERFACE : UPI.

2. JAYPRAKASH BHAGAT ; What is UPI and How It Works ?
3. AYUSH SRIVASTAVA ; "The UPI Revolution: How it is Changing the Game
of Digital Transactions": Game changer of Transactions in India.
WEBSITE
1. https://www.npci.org.in/
2. https://www.bhimupi.org.in/
3. https://www.amazon.in/amazonpay/
4. https://pay.google.com/
5. https://paytm.com/
6. https://www.phonepe.com/
Page | 47
APPENDIX
Page | 48
A study on Marketing strategy adopted by upi with special

reference to Gpay, PhonePe, amazon pay , paytm etc..
Name : __________________
Age(in year) :
Gender :
o MALE
o FEMALE
Occupation :
o STUDENT
o PROFESSIONAL
o SELF-EMPLOYED
o HOMEMAKER
o RETIRED
1.Which UPI-based payment app do you prefer to use?
- Gpay - Amazon
- Phonepe - paytm
2. How familiar are you with UPI as a digital payment method?
-Very familiar -Familiar
-Some familiar -Not very familiar
-Not very familiar at all
3.How often do you use UPI as a digital payment method?
-Daily -Weekly
-Mothly -Rarely -Never
Page | 49
4. What are the main benefits of using UPI as a digital payment method?
-Convenience -Speed
-Security -Low cost
5. What are the main challenges or drawbacks of using UPI as a digital payment
method?
-Technical issues -Limited acceptances
-Privacy concers -Fraud risks
6. How satisfied are you with the overall experience of using UPI as a digital
payment method?
-Very satisfied -Satisfied
-Neutral -Dissatisfied
-Very dissatisfied
7. How likely are you to recommend UPI as a digital payment method to others?
-Very likely -Likely
-Neutral -Unlikely
-Very unlikely
8. How did you first learn about UPI as a digital payment method?
-Word of mouth -Social media
-Online advertisement -News article
9. What are the main factors that influence your choice of UPI-based payment
app?
-Brand reputation -User interface
-Customer service -Cashback or reward
Page | 50
10. How do you rate the performance of UPI as a digital payment method in terms
of:
-Reliability -Speed
-Security -Ease of use
-Customer satisfaction
11. How often do you encounter any problems or issues while using UPI as a digital
payment method?
-Always -Often
-Sometimes -Rarely
-Never
12. How do you usually resolve any problems or issues while using UPI as a digital
payment method?
-Contact the apps customer support
-Contact the banks customer support
-Search online for solutions
-Ask friends or family for help
13. What are the main reasons that prevent you from using UPI as a digital
payment method more often?
-Lack of awareness or knowledge
-lack of trust or confidence
-Lack of availability or acceptance
-Lack of convenience or preference
Page | 51
14. How do you think UPI can improve its marketing strategy to attract more
users and increase its market share?
-Provide more incentives or rewards
-increases awareness & education
-Enhance features & functionality
-Partners with more merchants & banks
15. How do you compare UPI with other payment platforms like Google Pay,
Phonepe, and Paytm in terms of:
-Brand awareness -Brand loyalty
-Brand image -Brand value
16. How do you compare UPI with other payment platforms like Google Pay,
Phonepe, and Paytm in terms of:
-Very aware -Aware
-Somewhat aware -Not very aware
-Not aware at all
17. How do you perceive the value of UPI as a digital payment method?
-Very high -High
-Moderate -Low
-Very low
Page | 52

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“A Study On Marketing Strategy Adopted By Upi With

Special Reference To Gpay , Phonepe , Amazon Pay , Paytm

DEVAJITH B NAIR AMOS SHYJU PETER

Under the guidance of

Mrs. ANU GEORGE

(Asst. Professor, Department of Commerce)

Sanjo College of Management & Advanced Studies

Rajakkad. P.O, Mullakkanam, Idukki District, 685566

WE DEVAJITH B NAIR, AMOS SHYJU

(Affiliated to Mahatma Gandhi University, Kottayam)

This is to certify that the report is a bonafide record of the project

(Head of the department of Commerce )

Mrs. ANU GEORGE

Submitted for the Viva-Voce Examination held on........................

We are very grateful to Rev. Dr. Jijo James Indiparampil, Principal

Chapter - I Introduction 1-7

payments industry in India is growing on a rapid pace providing a highly

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVE OF THE STUDY

1.4 SCOPE OF THE STUDY

1.5 RESEARCH METHODLOGY

Research Methodology is a way to solve the research problem in a systematical way.

1.5.1 RESEARCH DESIGH

1.5.2 TITLE OF THE STUDY

“A study on marketing strategy adopted by UPI with special reference to

1.5.3 AREA OF THE STUDY

The study was undertaken in rajakkad gramapamchayath & Sanjo college of

1.5.4 SOURCE OF THE DATA

 Primary Sources of Data Collection -

 Secondary sources of Data Collection:-

SATISTICAL TOOL USED FOR THE STUDY

Percentage = No of respondents/Total Respondents X 100

PRESENTATION TOOLS USED FOR THE STUDY

GRAPH & DIAGRAMS:

PERIOD OF THE STUDY

The period of the study was 1 ST November 2023 To 31 March 2024

1.6 LIMITATIONS OF THE STUDY

❖ This research was carried in a shorter period of time with limited

Chapter – 2 REVIEW OF LITERATURE

Chapter – 3 DATA ANALYSIS AND INTERPRETATION

Chapter – 4 FINDINGS, SUGGESTIONS AND CONCLUSION

The introduction of UPI has been a game-changer, providing a seamless and

2.2 WHAT IS DIGITAL PAYMENT

10 Types of Digital Payment methods in India:-

1. Banking Cards- Debit/Credit / Prepaid Cards.

2. USSD (Unstructured Supplementary Service Data).

3. AEPS (Aadhar Enabled Payment System).

4. UPI Mobile (Unified Payments Interface).

6. Bank Pre-paid Cards.

10. BHIM App (Bharat Interface for Money).

2.3 WHAT IS A DIGITAL WALLET

An electronic device or online service that allows an individual to make electronic

Paytm is an Indian e-commerce operator and

2.3.2 Google Pay:-

Google Pay also known as G Pay or Pay with

Google Pay enables you to:-

Send and receive money.

Store your credit/ debit card information safe.