A PROJECT ON

Comparison Between Netflix and Hotstar

A Project Submitted To

UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION OF THE DEGREE OF

BACHELOR OF COMMERCE (MANAGEMENT STUDIES)

UNDER THE FACULTY OF COMMERCE

By

KAPADIYA DEVARSHI KAMALBHAI

UNDER THE GUIDANCE OF

MS. Indira Raman

S. K. COLLEGE OF SCIENCE AND COMMERCE

NERUL – EAST, NAVI MUMBAI – 400706

ACADEMIC YEAR 2023 – 2024

1
 A PROJECT ON

COMPARISON BETWEEN NETFLIX AND HOTSTAR

UNIVERSITY OF MUMBAI

SUBMITTED BY PROJECT GUIDE

KAPADIYA DEVARSHI KAMALBHAI Ms. INDIRA RAMAN

Student Registration No. 2021003024

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

“BACHELOR OF MANAGEMENT STUIDY”

SEMESTER- VI

S.K. COLLEGE OF SCIENCE AND COMMERCE NERUL,

NAVI MUMBAI 400706

2
 DECLARATION

I the undersigned Miss / Mr. DEVARSHI KAPADIYA hereby, declare that the work

embodied in this project work titled “Comparison Between Netflix and Hotstar”

forms my own contribution to the research work carried out under the guidance of Ms.

INDIRA RAMAN is a result of my own research work and has not been previously submitted

to any other University for any other Degree/ Diploma to this or any other University.

Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.

I will abide and take all responsibility of all issues related to plagiarism/self-
plagiarism under UNIVERSITY GRANTS COMMISSION (PROMOTION OF
ACADEMIC INTEGRITY AND PREVENTION OF PLAGARISM IN HIGHER
EDUCATIONAL INSTITUTIONS) REGULATIONS, 2018

I, here by further declare that all information of this document has been obtained and presented
in accordance with academic rules and ethical conduct.

Name and Signature of the learner

Kapadiya Devarshi Kamalbhai

Certified by

Ms. Indira Raman

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 Acknowledgement

To list who all have helped me is difficult because they are so Numerous,
and the depth is so enormous.

I would like to acknowledge the following as being idealistic channels

and fresh dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving

me chance to do this project.

I would like to thank my Principal, Dr. Ajit Kurup for providing the
necessary facilities required for completion of this project.

I take this opportunity to thank our Coordinator Ms. Sikha Pandey,

for her moral support and guidance.

I would also like to express my sincere gratitude towards my project guide Ms.
Indira Raman whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various

reference books and magazines related to my project.

Lastly, I would like to thank each and every person who directly or
indirectly helped me in the completion of the project especially my
Parents and Peers who supported me throughout my project.

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 INDEX

Sr.No. Particulars Page no

1 CHAPTER – 1

INTRODUCTION
1.1 Abstract/Executive Summary 8
1.2 Purpose/Objective of Study 10
1.3 Conceptual model 11
1.4 Scope 12
1.5 Limitations 13
2 CHAPTER – 2

LITERATURE REVIEW
2.1 About Industry 14
2.2 Competitors 16
2.3 About the Company 28
2.4 SWOT Analysis 31
3 CHAPTER – 3

RESEARCH METHODOLOGY
3.1Type of Research 39

3.2 Research Method 42

43
3.3 Types of Data
43
3.4 Sample Size
43
3.5 Sample Method
43

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 3.6 Data collection Method 43
4 CHAPTER – 4

Classification & Tabulation of Data 44

5 CHAPTER – 5

Data Analysis and Interpretation 49

6 CHAPTER – 6

Conclusions and Suggestions 69

7 CHAPTER – 7

ANNEXURE: QUESTIONNAIRE 75
8 CHAPTER - 8

BIBLIOGRAPHY 79

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CHAPTER -1
INTRODUCTION

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 1.1 EXECUTIVE SUMMARY
Hotstar and Netflix are two prominent streaming platforms offering a wide range of content to
user’s platforms offering a wide range of content to users globally. This comparative study
evaluates various aspects of both platforms to aid in decision-making for potential users and
stakeholders.

➢ Content Library:
Netflix boasts a vast library of original and licensed content, including movies, TV
shows, and Documentaries, catering to diverse tastes and preferences. Hotstar, on the
other hand, offers a mix of regional and international content, including Indian TV
shows, movies, sports, and original series.
➢ Original Content:
Both Platforms invest significantly in original content production. Netflix has gained
recognition for its high-quality originals across various genres, while Hotstar focuses
on producing content tailored to the Indian Audience, including originals in regional
languages.
➢ Subscription Plans:
Netflix offers Tiered subscription plans based on video quality and the number of
screens, providing flexibility to users. Hotstar offers a freemium model with a
combination of free and premium content, including a VIP and Premium subscription
tier with additional features and content.
➢ Regional Content:
Hotstar stands out for its extensive library of regional content catering to diverse
linguistic preferences within India, while Netflix also offers a selection of regional
content but with a broader international focus.
➢ User Experience:
Both platforms provide user-friendly interfaces with personalized recommendations
and seamless streaming experience across devices. Netflix is known for its intuitive
interfaces and robust recommendation algorithms, while Hotstar’s interface prioritizes
live sports interface prioritizes live sports integration and easy navigation.

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➢ Global Reach:
Netflix operates in numerous countries worldwide, offering localized content and
language worldwide, offering localized content and language support, making it a
preferred choice for global audiences. Hotstar primarily targets the Indian market but
has expanded its reach with Disney+ Hotstar, offering a diverse range of content from
Disney, Marvel and other international studios.

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 1.2 OBJECTIVE OF THE STUDY

1. To study the marketing strategy of Netflix and Hotstar.

2. To understand the business structure of Hotstar and Netflix.
3. To find the public opinion about the OTT platform.
4. To Find the customer preference toward Netflix and Hotstar.

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 1.3 CONCEPTUAL MODEL

Affordability

Convenience

Availability Consumer Satisfaction

Towards OTT Platform

Content Quality

Less
Advertisement

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 1.4 SCOPE

1. To study out the Netflix and Hotstar company’s activities.

2. We get the information of OTT industry.
3. To know and study about the Netflix and Hotstar (OTT) platform in our country.
4. To look out the both OTT platform.

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 1.5 LIMITATIONS

1. The research was only limited to the people living in Navi Mumbai.
2. The research has been only a Limited No. of respondents i.e. 150.
3. The recommendations are the outcome of Research made individually.
4. The major limitation was the time constraint.
5. The reach of the respondents was limited to college students, teachers, family, and
knows ones.

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CHAPTER: 2
LITERATURE REVIEW

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 2.1 ABOUT INDUSTRY
OTT Stands for “Over-The-Top”. OTT describes the delivery of video content and other media
services over the internet, by passing traditional cable or satellites television providers. OTT
technology allows the consumers to access a wide range of content directly through an internet-
connected devices. Certainly, it offers tremendous flexibility and on-demand viewing option.

OTT stand for paid subscriptions is the most common way for OTT services to be monetized,
however, there are exceptions. Genres of content that many top OTT platform showcase
through the digital source of the internet include movie, audio advertising and albums, short
documentaries, periodic reality shows, exclusive premium shows, live tv etc. The main industry
player examples are Netflix, Disney, Hotstar, Apple music, Spotify, Amazon prime.

The content is delivered in small data packets over the internet-decoded-and played on the
user’s device in real time. When a user tunes in a program, it is transmitted in small data packets
using streaming protocols like HLS or DASH. These packets are then reassembled and decoded
in real-time on the user’s device, enabling seamless playback.

OTT services often need a subscription fee, offering a vast library of on-demand content, live
TV, or both. This method of content delivery gives viewers the flexibility to watch what they
want, when they want, without the need for traditional cable or satellite TV services.

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 2.2 COMPETITORS

1. Prime Video
2. ZEE5
3. Voot
4. Sony Liv
5. Jiocinema
6. ALT Balaji

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1. Prime Video:
Amazon Prime Video is a popular streaming service offering vast library of movies,
TV shows, and original content. It is part of the broader Amazon Prime subscription,
which also includes benefits like free shipping on eligible purchases, Kindle e-book
lending, and more.
➢ Content Library:
Amazon Prime Video boasts a diverse collection of content, ranging from classic films
to contemporary TV series. Users can find a variety of genres, including drama,
comedy, thriller, and documentaries. In addition to licensed content, the platform
invests significantly in producing its own original shows and movies, known as
Amazon Originals.
➢ Original Content:
Amazon Prime Video's original productions have gained acclaim for their quality and
diversity. Notable series like "The Marvelous Mrs. Maisel," "The Boys" have received
critical acclaim, contributing to the platform's success. The service also produces
exclusive movies, expanding its exclusive content library.
➢ User Interface and Features:
The user interface of Amazon Prime Video is user-friendly, allowing easy navigation
through the content library. The platform provides features like personalized
recommendations based on viewing history, watchlists, and parental controls. Users can
also download selected content for offline viewing on mobile devices.
➢ Global Availability:
Amazon Prime Video is available in numerous countries, making it a global streaming
platform. This international accessibility allows users to access content in multiple
languages and explore a variety of cultural productions.
➢ Integration with Amazon Ecosystem:
Being part of the Amazon ecosystem, Prime Video integrates seamlessly with other
Amazon services. This includes the ability to use the same login credentials, watch
content on Amazon devices like Fire TV, and often receive exclusive deals and
discounts on Amazon purchases.

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➢ Subscription Model:
Amazon Prime Video is typically bundled with the broader Amazon Prime
subscription, which includes various benefits beyond video streaming. Users subscribe
to Amazon Prime on a monthly or annual basis, gaining access to Prime Video along
with other perks like free shipping on Amazon purchases and access to the Prime Music
library.
In summary, Amazon Prime Video offers a compelling streaming service with a broad
content library, original productions, user-friendly features, and integration with the
larger Amazon ecosystem. Its global availability and inclusion in the Amazon Prime
subscription make it a popular choice for entertainment enthusiasts worldwide.

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2. ZEE5:
Zee5 is a popular Indian streaming platform that offers a diverse range of content,
including movies, TV shows, original series, and live TV. Launched in 2018 by Zee
Entertainment Enterprises, it has gained prominence in the competitive streaming
market.
➢ Content Variety:
Zee5 boasts a vast library of content across genres such as drama, romance, thriller,
comedy, and more. It includes a mix of Bollywood and regional movies, along with a
plethora of TV shows and web series.
➢ Original Content:
One of the highlights of Zee5 is its original content. The platform produces exclusive
web series and shows, contributing to the growing trend of digital content consumption.
These original productions often feature well-known actors and directors, adding to
their appeal.
➢ Regional Diversity:
Zee5 stands out for its commitment to regional content. It offers a wide array of movies
and shows in various Indian languages, catering to a diverse audience. This regional
focus allows Zee5 to capture the cultural nuances of different states and regions.
➢ Live TV:
In addition to on-demand content, Zee5 provides live streaming of television channels,
making it a comprehensive platform for users who want to stay updated with current
events and watch their favourite TV shows in real-time.
➢ User Interface and Experience:
The platform offers a user-friendly interface with easy navigation, making it convenient
for subscribers to discover and enjoy content. Personalized recommendations based on
viewing history enhance the overall user experience.
➢ Subscription Models:
Zee5 operates on a freemium model, offering both free and premium subscription plans.
While the free version includes ad-supported content, the premium subscription
provides an ad-free experience and access to exclusive content.

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➢ Accessibility:
Zee5 is accessible on various devices, including smartphones, tablets, smart TVs, and
web browsers. This flexibility enables users to enjoy their favourite shows and movies
on the go or from the comfort of their homes.
➢ Global Reach:
Although initially targeted at the Indian audience, Zee5 has expanded its reach globally.
The platform's international presence allows users outside India to access a curated
selection of content, introducing Indian entertainment to a broader audience.
In summary, Zee5's diverse content library, emphasis on regional languages, original
productions, and user-friendly interface contribute to its popularity as a leading
streaming platform in the Indian market and beyond.

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3. Voot:
Voot is an Indian subscription-based streaming service launched in 2016. Owned by
Viacom18, it offers a diverse range of content, including TV shows, movies, and
exclusive originals. The platform caters to a wide audience by featuring content in
multiple languages such as Hindi, Kannada, Marathi, Bengali, and more.
Voot is known for its extensive library of popular Indian television shows from
channels like Colours, MTV, and Nickelodeon, making it a go-to platform for fans of
Indian television. Additionally, it provides a variety of reality shows, dramas, and kids'
content.
One notable aspect of Voot is its original programming, featuring exclusive web series
and movies produced in-house. This helps differentiate the platform and attract
subscribers seeking fresh and exclusive content.
The service operates on a freemium model, offering both free and premium content.
While users can access a selection of content without a subscription, Voot's premium
subscription, called Voot Select, provides an ad-free experience and access to premium
originals and international content.
Voot has also adapted to changing viewing habits by introducing features like offline
viewing and personalized recommendations based on user preferences. The app is
available on various platforms, including iOS, Android, and smart TVs, ensuring
accessibility for a broad audience.
In summary, Voot stands out in the crowded streaming landscape in India due to its
diverse content library, emphasis on regional languages, original programming, and a
combination of free and premium offerings catering to a wide demographic.

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4. Sony Liv:
Sony LIV is an Indian largest streaming service owned by Sony Pictures Networks
India. Launched in 2013, it offers a diverse range of content, including movies, TV
shows, sports, and original web series. The platform caters to a wide audience with its
extensive library of both Indian and international content.
➢ Content Library:
Movies and TV Shows: Sony LIV provides a vast collection of movies and popular
TV shows across genres, including Bollywood and Hollywood productions.
Originals: The platform has invested in producing original web series, adding exclusive
content to attract subscribers.
➢ Sports:
Sony LIV is known for its live streaming of various sports events. It has acquired
broadcasting rights for multiple sports leagues and tournaments, offering users the
ability to watch live matches and highlights.
➢ User Interface and Experience:
The platform boasts user-friendly interface, making navigation seamless. Users can
easily discover and access content through intuitive menus and search features.
➢ Subscriptions:
Sony LIV operates on a freemium model, providing both free and premium content.
While some content is accessible without a subscription, premium subscribers enjoy
ad-free viewing, early access to certain shows, and exclusive content.
➢ Integration with Sony Devices:
Sony LIV is often integrated into Sony smart TVs and other devices, enhancing the
viewing experience for users with Sony products.
➢ Regional Content:
Recognizing the diversity of its audience, Sony LIV offers a range of regional content
in languages like Hindi, Marathi, Bengali, Tamil, and more.
➢ Partnerships:
The platform has entered into partnerships with various production houses and content
creators, ensuring a steady inflow of fresh and engaging content.

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➢ Streaming Quality:
Sony LIV provides high-quality streaming, supporting resolutions up to 4K, delivering
an immersive experience for users with compatible devices and internet connections.

➢ Accessibility:
The platform is accessible across multiple devices, including smartphones, tablets,
smart TVs, and web browsers, ensuring users can enjoy content wherever and whenever
they want.
In summary, Sony LIV has positioned itself as a comprehensive entertainment platform
with a diverse content library, live sports coverage, and a user-friendly interface,
making it a popular choice among Indian audiences for digital entertainment.

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5. Jiocinema:
Jiocinema is a digital streaming platform owned and operated by Reliance Jio Infocom,
a prominent telecommunications company in India. Launched in 2016, Jiocinema offers
a wide range of content, including movies, TV shows, web series, documentaries, and
short films. Here, are some key details about Jiocinema
1. Content Library:
Jiocinema boasts an extensive library of content spanning various genres,
languages, and formats. Users can explore a various range of movies and TV shows.
2. Free and Premium Content:
While Jiocinema offers a selection of free content, it also provides premium content
that may require a subscription. Premium content often includes the latest movies,
exclusive web series, and additional features for subscribers.
3. Multi-language Support:
Jiocinema supports multiple languages, making it accessible to a broader audience.
Users can choose content in languages like Hindi, English, Tamil, Telugu, Marathi,
and more.
4. Download and Offline Viewing:
One of the notable features of Jiocinema is the ability to download content for
offline viewing. This is particularly useful for users who want to watch their
favourite shows or movies without an active internet connection.
5. User-Friendly Interface:
The platform is designed with a user-friendly interface, making navigation and
content discovery relatively easy. Users can browse through categories, search for
specific titles, and create personalized watchlists.
6. Cross-Platform Compatibility:
Jiocinema is accessible across various devices, including smartphones, tablets,
smart TVs, and web browsers. This ensures that users can enjoy their favourite
content seamlessly on different screens.

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7. Original Content:
Similar to other streaming services, Jiocinema has ventured into creating original
content, including exclusive web series and movies. These originals aim to attract
and retain subscribers by offering unique and compelling stories.
8. Parental Controls:
The platform provides parental control features, allowing parents to monitor and
restrict the type of content accessible to younger viewers.
In summary, Jiocinema stands as a comprehensive digital entertainment platform
that combines a vast content library, user-friendly interface, and additional features
like offline viewing to cater to the diverse entertainment needs of its users.

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6. ALT Balaji:
ALT Balaji is an Indian largest subscription-based (OTT) streaming platform that offers
a diverse range of content, including web series, movies, and original shows. Launched
in April 2017 by Balaji Telefilms Limited, it aims to provide a wide array of
entertainment options catering to various demographics.
➢ Content Diversity:
ALT Balaji boasts a rich library of content spanning across genres such as drama,
romance, thriller, and comedy. The platform focuses on producing original series with
high production values, featuring both renowned and emerging talent in the Indian
entertainment industry.
➢ Subscription Model:
The platform operates on a subscription-based model, offering users exclusive access
to premium content upon subscription. This revenue model enables ALT Balaji to
invest in producing quality content and maintaining a competitive edge in the rapidly
growing OTT market.
➢ Pricing and Accessibility:
ALT Balaji offers different subscription plans, allowing users to choose based on their
preferences and budget. The platform is accessible through its website and dedicated
mobile apps, ensuring a seamless viewing experience for subscribers across various
devices.
➢ Collaborations and Partnerships:
To enhance its content portfolio and reach a broader audience, ALT Balaji has
collaborated with various production houses, directors, and writers. These partnerships
contribute to a diverse and engaging content lineup, attracting subscribers with varied
tastes.
➢ Global Presence:
While primarily focused on the Indian audience, ALT Balaji has expanded its reach
globally, targeting the Indian diaspora and international viewers interested in Indian
content. This expansion has facilitated the platform's growth and increased its global
recognition.

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➢ Technological Features:
ALT Balaji employs cutting-edge streaming technology to provide high-quality video
playback and a user-friendly interface. This includes adaptive streaming to adjust video
quality based on the user's internet connection, enhancing the overall viewing
experience.
➢ Challenges and Competitors:
In a competitive OTT landscape, ALT Balaji faces challenges from both domestic and
international streaming platforms. To stay relevant, it continually innovates, invests in
content creation, and adapts to evolving viewer preferences.
In summary, ALT Balaji has established itself as a prominent player in the Indian OTT
space, offering a diverse range of original content through its subscription-based
platform. With a focus on quality, accessibility, and global expansion, it continues to
be a significant contributor to the digital entertainment ecosystem.

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 2.3ABOUT THE COMPANY

❖ Netflix:

Netflix is a subscription-based streaming service that offers vast library of movies,

TV shows, documentaries, and original content. Launched in 1997 as a DVD rental-
by-mail service, it transitioned to a streaming platform in 2007, revolutionizing the
way people consume entertainment. With a global presence, Netflix has become
synonymous with binge-watching culture.

The platform's success is attributed to its user-friendly interface, personalized

recommendations, and a diverse content library that spans various genres and
languages. Netflix Originals, produced in-house, have played a pivotal role in
attracting and retaining subscribers. Popular series like "Stranger Things," "The
Crown," and "Narcos" have garnered international acclaim.

Netflix employs a data-driven approach, leveraging user viewing habits to refine its
recommendation algorithm. This strategy contributes to high user engagement and
retention. The platform also allows users to download content for offline viewing,
enhancing accessibility.

Despite its success, Netflix faces competition from other streaming services, leading
to a dynamic landscape in the industry. The company continues to invest heavily in
original content, striking deals with renowned filmmakers and creators, ensuring a
steady stream of fresh and exclusive material.

With a subscription model offering different plans, Netflix has a wide-reaching

impact on global entertainment consumption, setting trends in how content is
produced, distributed, and consumed in the digital age.

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❖ Hotstar:
Hotstar is a popular Indian over-the-top streaming service that offers a diverse range
of content, including movies, TV shows, sports, and original programming. Launched
in 2015, it quickly became one of the leading streaming platforms in India.
➢ Content Library:
Hotstar boasts an extensive content library spanning various genres and languages.
Users can access a vast collection of Bollywood and regional movies, as well as
international films. The platform also offers a wide array of TV shows, including
popular Indian serials, international series, and Hotstar Originals.
➢ Sports Streaming:
Hotstar has gained immense popularity for its live sports streaming. It has secured
rights to broadcast major sporting events, including cricket tournaments like the
Indian Premier League (IPL) and international matches. This has made Hotstar a go-
to platform for sports enthusiasts.
➢ Live TV and News:
Hotstar provides live streaming of television channels, allowing users to watch their
favourite shows as they air. Additionally, it offers a dedicated section for news,
keeping users updated with the latest happenings across the globe.
➢ Hotstar Originals:
The platform has ventured into original content production with Hotstar Originals.
These exclusive shows and movies cater to diverse tastes and showcase the platform's
commitment to producing high-quality, engaging content.
➢ User Interface and Experience:
Hotstar features a user-friendly interface, making navigation seamless for subscribers.
The platform is accessible across various devices, including smartphones, tablets,
smart TVs, and web browsers. Users can create personalized watchlists and receive
recommendations based on their past viewing history.

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➢ Subscription Plans:
Hotstar offers a freemium model, providing both free and premium content. The
premium subscription, known as Hotstar VIP or Hotstar Premium, unlocks additional
features such as ad-free viewing, early access to new episodes, and access to
international content.
➢ International Expansion:
Beyond its initial focus on the Indian market, Hotstar has expanded its reach globally,
catering to the Indian diaspora and attracting international audiences interested in
Indian content.
In summary, Hotstar has become a dominant player in the Indian streaming landscape,
offering a diverse range of content, especially excelling in sports streaming. Its user-
friendly interface, original programming, and international expansion contribute to its
widespread popularity.

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 2.4 SWOT ANALYSIS

❖ Netflix SWOT analysis:

SWOT analysis discussed of Netflix's strengths and weaknesses. and figuring out its
coming expansion strategies, considering the current demand’s opportunities and
threats. As one of the world's largest streaming companies, it has several strengths. The
company can use the openings to negate request pitfalls on the business to continue its
growth.
➢ Strength:
As an essential element of SWOT. A company's strength is its assets to plan its
expansion. Netflix has several strengths that make them largest streaming services
Netflix has a strong brand character and has come a ménage name by substituting some
top- rated TV programs. The company has also shown exponential growth in recent
times. Netflix has a global presence and is affordable to numerous Southeast Asian
countries. It has given them an advantage in the continually changing request script.
Netflix's original pictures and television shows offer ample openings to expiring
filmmakers. The followership enjoys the mode of the content presented by the platform
as their original content. The company has high rigidity. Netflix continually modifies
its service, grounded on the request and the observers' choice. It's the reason Netflix is
presently high on demand.
➢ Weakness:
Most companies have several sins alongside their strengths. The companies may take
strategies grounded to work on their sins. Though Netflix is one of the top companies,
there's a particular weakness that's working as an interference to its growth
Netflix has limited brand, which tolls upon their profit. The debts of the company are
also adding. There’s a lack of original content in several countries. thus, they've lower
demand for high price subscriptions in some countries. The company substantially
depends on its North American client base. Netflix lacks sound client care directors,
which harms client service, leading to dropped client satisfaction.

31
➢ Opportunities:
The request is continually changing with increased demands. which help company
aspiring for substantial growth. The need for OTT platforms is also rising, which is a
good sign for company. So, some of the significant openings that the establishment can
grasp from the current request are As Netflix has a brand character, the great demand
for OTT platforms in the current request can allow
the brand to expand.
Since Netflix is signing up for exclusive Netflix-only content, they can bring in other
product lines, including videotape games, ridiculous books, and more.
Netflix is formerly a global presence. They can strengthen their subscriber base by a
strategic cooperation with original requests that will help them to capture the original
request. The company can choose to work on new generalities that are better than other
OTT platforms. Netflix has formerly said no to the traditional advertising- based
business model, which is a chance for them to give good client service.
➢ Threats:
For all the companies in the requests, there are specific pitfalls. The request has several
OTT services and the guests may choose grounded on their parameters. thus,
outstripping in nearly all the possible parameters can be a result to retain the position
as the stylish. Indeed, in that case, the companies may have to face the pitfalls posed in
the way of their expansion. As one of the largest OTT companies, Netflix isn't an
exception. So, the pitfalls and pitfalls that Netflix is exposed to are COVID- 19 has
affected the reduplication of new original shows and pictures. Like utmost corridor of
the entertainment assiduity, Netflix is also affected by the epidemic. Gradationally with
normalization, the condition will ameliorate.
The government regulations in certain countries hold them from expansion. Netflix is
suffering majorly from content pirating. numerous people choose to watch the
appropriated interpretation of the original series available without paying, hanging the
company. Another reason for smaller guests for Netflix is that numerous people partake
one account contemporaneously.

32
❖ Hotstar SWOT Analysis
SWOT Analysis is a useful fashion for developing business strategies for both new and
current businesses. This simplified methodology is used to assess a company’s
competitive standing. SWOT analysis of Hotstar can help the organization.
➢ Strengths:

• Continuous Videotape Playback:

Hotstar has an adaptive video streaming platform. It makes sure that the stylish
quality of the videotape should be played automatically concerning the vacuity of
bandwidth present in that area at that time. And also, the observers can videotape
quality that stylish suits them.
• Smart Search:
The stylish thing about Hotstar is that it gives accurate hunt results with rapid-fire
bus-complete suggestions.
• Content roster:
Hotstar provides up to date and broadcasts the rearmost television series and
picture from India and every part of the world.

33
 • Extraordinary Content:
The main strength of Hotstar is the stardom that it’s maintaining from Star India
shows and its original content.
• Accessibility:
Hotstar is accessible both on android and iOS. And web everyone can watch
through their official website.

➢ Weaknesses:
• Niche Content:
This platform only features family-friendly content which isn’t accepted by all.
And it substantially highlights cricket for which other contents aren’t valued as
cricket.
• Precious to Watch Tv Content:
As they substantially concentrate on content that’s formerly available on TV so
people prefer to watch them on TV rather than the OTT platform.
• Regional Content:
Hotstar has so far delivered just 8 regional contents with a standard standing of
just 5.9. So, it seems that its regional content portfolio collection for the future
needs to be bettered upon.
➢ Opportunities:
• Acquisitions:
One of the stylish openings for the company is to take all rights and reservations
of other mass media companies like Marvel, Fox Star Studios acquire a big
media company leads to the growth of the company.
• Lower the Price of Subscription:
As youths in all parts of the country are veritably interested in sports and originals,
youth substantially prefer spots where they can get all these at a lower price. Also,
ménage women prefer to watch a lot of sitcoms and diurnal detergents so reducing
prices can engage a lot further guests.

34
 • Educational Platform:
As currently every pupil prefers digital education over offline classes, so the
company can also release some educational pictures so that everyone and
especially children can learn colourful chops by staying at their hearthstone just
like scholars at IIDE are learning colourful digital marketing chops tutored by
assiduity experts through online vids and live sessions.

➢ Threats:
• Tough Challengers:
One of the biggest threats to Hotstar is its contenders. There are a lot of online
platforms like Netflix, Amazon Prime Video which are more respectable than
Hotstar. So, the company should concentrate on making unique content so that the
observe automatically push themselves towards Hotstar.
• Addiction: Teenagers currently are technology-friendly and by which they
aren’t concentrating enough on their studies rather than more addicted to OTT
platforms. This has shown to a bad brand image of OTT platforms in parents’
eyes.
• Competitor’s Price Flux:
Freshly, Netflix has reduced its subscription prices which makes spectators
purchase subscriptions of Netflix rather than of Hotstar.
• Unlock:
When the lockdown was implemented, people were used to watching cinema on
OTT platforms and several big production houses also launched Bollywood film
on the OTT platform. But after unlock, the situation is getting back to what it was
before covid. This shift of change is affecting the profit of Hotstar.

35
36
 CHAPTER: 3
RESEARCH METHODOLOGY

37
 RESEARCH DESIGN

WHAT IS RESEARCH
Research embraces of essential and redefining complications, stating hypothesis or
recommended solutions; collecting, organizing and evaluating data; making deductions and
accomplishment conclusions; and at last, carefully testing the assumptions to determine
whether they fit the formulating hypothesis”. Research in modest terms means penetrating for
the facts searching for the replies to the various queries and also for the solutions to the various
problems. Research is a review or an examination with a specific purpose to fulfil, it helps in
clearing the numerous unsure concepts and tries to solve or explain the various unexplained
events.

IMPORTANCE OF RESEARCH

1. Research includes scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
2. The fragment of research in certain several fields of practical economics, whether
connected to business or to the economy as a whole, has greatly increased in modern times.
3. Research provides the basic for nearly all government policies in our economic system.
4. Research has its special significance in solving various operational and planning problems
of the business and the industry.
5. Research with regard to demand and market factors has great utility in business
6. In several ways, operations research, market research and motivational research are vital
and their results assistance in taking business decisions.
7. Research is equally important for social scientists in studying social relationships and in
seeking answers to various social problems.
8. It gives intellectual satisfaction of knowing things for the sake of knowledge.
9. It also retains the practical utility for the social scientist to gain knowledge so as to be able
to do something better or in a more efficient manner.
10.Research is, thus, an original contribution to the existing stock of knowledge making for
its advancement.

38
3.1 TYPES OF RESEARCH

1. Basic Research:
• Basic research is mostly conducted to improve knowledge.

• It covers fundamental aspects of research.

• The main impulse of this research is knowledge expansion.

• It is non-commercial research and doesn’t facilitate in creating or creating anything.

• The purpose of basic research is simply to gather more information to further understand
existing phenomena especially in the field of natural sciences.

2. Applied Research:

• Applied research focuses on analysing and solving real-life problems.

• This type of research refers to the study that helps solve real-world problems using scientific
methods.

• This research plays an important role in solving issues that influence the overall well-being
of humans.

• The purpose of applied research is to know more about a certain real-world problem and take
steps to solve it.

• It focuses on the application of natural science principles on practical difficulties as well as

enhancing innovations.

• Such studies are often associated with the fields of business, economics, health, and politics.

39
3. Empirical Research
Empirical research is based on observed and measured marvels and derives knowledge
from actual experience rather than from theory or belief.
A. Observation: The observation of a phenomenon and inquiry regarding its causes.
B. Induction: The creation of hypotheses - generalized explanations for the phenomenon.
C. Deduction: The formulation of experiments that will test the hypotheses (i.e. confirm
them if true, refute them if false).
D. Testing: The procedures by which the hypotheses are tested, and data are collected.
E. Evaluation: The understanding of the data and the formulation of a theory.

OBSERVATION

EVALUATION INDUCTION

TESTING DEDUCTION

Research showed for the purpose of causative towards science by the orderly collection,
clarification and evaluation of data and that, too, in a planned manner is called scientific
research: a researcher is the one who conducts this research.

40
4. Descriptive Research:

• Descriptive research is research used to “describe” a situation, subject, behaviour, or

occurrence.

• It is used to answer questions of who, what, when, where, and how associated with a specific
research question or problem.

• Descriptive studies are often described as studies that are anxious with finding out “what is”.

5. Casual Research:

• Causal Research explores the effect of one thing on another and more exactly, the effect of
one variable on another.

• The learning is used to portion what result a specific change will have on current standards
and allows market researchers to predict hypothetical scenarios upon which a company can
base its business plan.

• To recap, causal research is a way of seeing how actions now will affect a commercial in the
future.

6. Exploratory Research:

• Exploratory research is the original research into a hypothetical or theoretic idea. This type
of research isn't about making final decisions, but rather gathering general evidence about a
topic.

• Often in marketing terms, exploratory research is used at the start of a marketing plan or long-
term business strategy to see if an idea is viable in any way.

• Informal approaches can be used for exploratory research.

• Typical sources are casual discussions with customers or company stakeholders. A survey
conducted among current customers about future product ideas is also exploring the concept of
new services or goods.

41
3.2 RESEARCH METHOD

MEANING

“Research Design is the blueprint for collection, quantity and investigation of data”

Features of a research design:

1. Research design is similar to a building plan/blueprint.

2. Research design facilitates orderly execution of research project

3. It acts as a reference document.

4. Research design is plan, structure and strategy

5. Helps researcher to arrive a meaningful conclusion

In this project I had used Descriptive type of Research

Descriptive research.
Descriptive Research does not fit neatly into the definition of either quantitative or qualitative
research methodologies, but instead it utilizes element of both, often within the same study.
The term descriptive research refers to the type of research question, design, data analysis that
will be applied to a given topic.

42
3.3 TYPE OF DATA

The sources of data include both primary and secondary data.

➢ PRIMARY DATA:
Primary data is collected with specific objective, especially to address the research
problem. The data is gathered by distributing a questionnaire to the People in the
Rural Area.
➢ SECONDARY DATA:

Secondary data is the data which is already collected by someone. Secondary data
was collected so as to have accurate results. Books, Journal & Internet.

3.4 SAMPLE SIZE:

The sample size taken for the study is 150.

3.5 SAMPLING METHOD:

To obtain the representative sample, a non-probability sample can be drawn. In this study the
method of selecting sample is random i.e. it is non probable. Non-probability sampling is
a sampling technique where the samples are gathered in a process that does not give all the
individuals in the population equal chances of being selected.

3.6 DATA COLLECTION METHOD:

The tools used for analysing data are rating method, graphs, pie chart etc. Questionnaire is
distributed to the individual respondent and special care has been taken to make him/ her feel
comfortable so that, he/she could answer all the questions. This method is followed to get
unbiased answers.

43
 CHAPTER: 4
CLASSIFICATION &TABULATION OF DATA

44
 TABULATION ANALYSIS AND INTERPRETATION OF DATA
1. Gender:
Male 49.3%

Female 50.7%

Total 100%

2. Age:

18 – 24 81.3%
24 – 30 15.3%
Above 30 5.3%

3. Occupation:

Student 69.3%
Working 18.7%
Business 11.3%
Other 1.7%

4. Income:
Below 15000 62%

15000 – 35000 24.7%

Above 35000 13.3%

5. Are you Aware of OTT platform?

Yes 76%
No 16%
Maybe 8%

45
6. What do you prefer the Most?

Hotstar 38%
Netflix 62%

7. How much hour you spend on watching Netflix and Hotstar?

2 – 3 Hour 61.3%
4 – 6 Hour 22%
7 – 8 Hour 16.7%

8. Which OTT platform you use frequently?

Hotstar 46.7%

Netflix 53.3%

9. Have you seen the advertisement of Hotstar and Netflix?

Yes 58%
No 17.3%
Maybe 24.7%

10. Where do you see the adv of Hotstar and Netflix?

Social media 74%

Newspaper 9.3%

Television 16.7%

11. What attract you the most?

Hotstar 40.7%
Netflix 59.3%

46
12. What type of content you watch the most?

Comedy 30.7%
Thriller 45.3%
Romantic 24%

13. Which OTT platform provide you better quality?

Hotstar 37.3%

Netflix 62.7%

14. What is your level of binge-watching on Hotstar or Netflix?

2-4 Episodes in one sitting 36.7%

4-6 Episodes in one sitting 28%
7-9 Episodes in one sitting 16%
10+ Episodes in one sitting 19.3%

15. Which OTT platform have reasonable rate of subscription?

Hotstar 52.7%

Netflix 47.3%

16. Which OTT platform you will recommend to other?

Hotstar 38%

Netflix 62%

47
17. Overall, how much are you satisfied with Hotstar and Netflix?

Very satisfied 50%

Neutral 41.3%
Dissatisfied 7.7%
Very dissatisfied 4%

18. In your opinion, what are the negative consequences of watching both OTT platform?

Time Wastage 18%

Lack of sleep 25.3%
Addiction 32%
One more episode syndrome 24.7%

19. Do you think releasing movies directly to online platform gives them greater exposure?

Yes 84.7%
No 15.3%

48
 CHAPTER:5
DATA ANALYSIS AND INTERPRETATION

49
 1. Gender:

0, 0%

Male
Female
49.3, 49% 50.7, 51%
Other

INTERPRETATION:
In the above graph, out of “150” Respondents, 49.03% are “Male” & 50.07% are “Female”.

50
 2. Age:
Above 30, 3.30%,
3%
24-30, 15.30%,
15%

18-24, 81.30%,
82%

INTERPRETATION:
The Above Finding Describes That Nearly 81.3% Of the Respondent Are Between “18-24”
Year of Age Group. While 15.3% Of the Respondent Are from The Age Group Between “24-
30” And Rest 3.3% Are from The Respondent That Come in The Age Group Of “30 And
Above”.

51
 3. Occupation:
Other
1%

Business
11%

Working
19%

Student
69%

Student Working Business Other

INTERPRETATION:
Most of the respondent for the survey are “Students” which is nearly 69.3%. while 18.7% of
the respondent are from “Working”. While 11.3% of the respondent are from “Business” and
rest 0.7% are respondent “Others”.

52
 4. Income:

Above 35000 13.30%

15000-35000 24.70%

Below 15000 62%

0% 10% 20% 30% 40% 50% 60% 70%

Column1

INTERPRETATION:
In Above Graph, 62% Of the Respondent “Below 15000”, 24.7% Of the Respondent “15000-
35000”, And Rest of The Respondent “Above 35000”.

53
 5. Are you aware of OTT platform?

80% 76%

70%

60%

50%

40%

30%

20% 16%

8%
10%

Yes No Maybe
0%

INTERPRETATION:
In Above Graph, 76% Of the Respondent Are Aware About OTT Platform, 16% Of the
Respondent Are Not Aware About OTT Platform, and 8% Of the Respondent Are Maybe Not
Aware About OTT Platform.

54
 6. What do you prefer the most?

Hotstar, 38%, 38%

Netflix, 62%, 62%

Hotstar Netflix

INTERPRETATION:
In Above Graph, 62% Of the Respondent Prefer “Netflix” And the Rest 38% Of the
Respondent Prefer “Hotstar”.

55
 7. How much hour you spend on watching Netflix and Hotstar?

2-3 Hour 4-6 Hour 7-8 Hour

70.00%
61.30%
60.00%

50.00%

40.00%

30.00%
22%
20.00% 16.70%

10.00%

0.00%

INTERPRETATION:
In Above Graph, 61.3% Of the Respondent Spend Time “2-3 Hour”, While 22 % Of the
Respondent Spend Time “4-6 Hour” And Rest 16.7% Of the Respondent Spend Time “7-8
Hour”.

56
 8. Which OTT platform you use frequently?

46.70%

53.30%

Netflix Hotstar

INTERPRETATION:
In Above Graph, 53.3% Of the Respondent Use “Netflix” And Rest 46.7% Of the Respondent
Use “Hotstar”.

57
 9. Have you seen the advertisement of Hotstar and Netflix?

58%
60% 24.70%

50%

40% 17.30%
Maybe
30%

20% No

10%
Yes
0%

Yes No Maybe

INTERPRETATION:
In Above Graph, 58% Of the Respondent Have Seen the Adv of Hotstar and Netflix, 24.7% Of
the Respondent Have Not Seen the Adv of Hotstar and Netflix.

58
 10.Where do you see the adv of Hotstar and Netflix?

Social media Newspaper Television

80%
74%

70%

60%

50%

40%

30%

20% 16.70%

9.30%
10%

0%
Social media Newspaper Television

INTERPRETATION:
In Above Graph, 74% Of the Respondent Have Seen Adv On “Social Media”, While 16.7%
Of the Respondent Have Seen Adv On “Newspaper”, And Rest 9.3% Of the Respondent Have
Seen Adv On “Television”.

59
 11.What attract you the most?

Hotstar, 40.70%,
41%
Netflix, 59.30%,
Netflix
59%
Hotstar

INTERPRETATION:
In Above Graph, 59.3% Of the Respondent Attract Toward “Netflix” And Rest 40.7% Of the
Respondent Attract Toward “Hotstar”.

60
 12.What type of content you watch the most?

Romantic
24%

Thriller
45.30%

Comedy
30.70%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

INTERPRETATION:
In Above Graph, 45.3% Of the Respondent Watch “Thriller Content”, While 30.7% Of the
Respondent Watch “Comedy Content”, And Rest 24% Of the Respondent Watch “Romantic
Content”.

61
 13.What OTT platform provide you better quality?

Hotstar, 37.30%,
37%

Netflix, 62.70%,
63%

INTERPRETATION:
In Above Graph, 62.7% Of the Respondent “Netflix” Provide Better Quality and Rest 37.3%
Of the Respondent “Hotstar”.

62
 14.What is your level of bring watching on Hotstar and Netflix?

40.00%
36.70%

35.00%

30.00% 28%

25.00%

19.30%
20.00%
16%
15.00%

10.00%

5.00%

0.00%
2-4 Episodes in one 4-6 Episodes in one 7-9 episodes in one sitting 10+ episodes in one
sitting setting sitting

INTERPRETATION:
In Above Graph, 36.7% Of the Respondent “2-4 Episodes in One Sitting”, While 28% Of the
Respondent “4-6 Episodes in One Sitting”, While 19.3% Of the Respondent “10+ Episodes in
One Sitting”, And Rest 16% Of the Respondent “7-9 Episodes in One Sitting”.

63
 15.Which OTT platform have reasonable rate of subscription?

Netflix Hotstar

47.30%, 47%
52.70%, 53%

INTERPRETATION:
In Above Graph, 52% Of the Respondent “Netflix” And Rest 47.3% Of the Respondent
“Hotstar”.

64
 16.Which OTT platform you will recommend to other?

Hotstar, 38%

Netflix, 62%

INTERPRETATION:
In Above Graph, 62% Of the Respondent “Netflix” And Rest 38% Of the Respondent
“Hotstar”.

65
 17.Overall, how much are you satisfied with Hotstar and Netflix?

Very dissatisfied
4%

Dissatisfied
4.70%

Neutral
41.30%

Very satisfied
50%

0% 10% 20% 30% 40% 50% 60%

INTERPRETATION:
In Above Graph, 50% Of the Respondent Are “Very Satisfied”, 41.3% Of the Respondent Are
“Neutral”, while 4.7% Of the Respondent Are “Dissatisfied”, And Rest 4% Of the Respondent
Are “Very Dissatisfied”.

66
 18.In your opinion, what are the negative consequences of watching both
OTT platform?

18%
24.70%

25.30%

32%

Time wastage Lack of sleep Addiction One more episode syndrome

INTERPRETATION:
In Above Graph, 32% Of the Respondent “Addiction”, While 25.3% Of the Respondent “Lack
of Sleep”, While 24.7% Of the Respondent “One More Episode Syndrome” And Rest 18% Of
the Respondent “Time Wastage”.

67
 19.Do you think releasing movies directly to online platform gives them
greater exposure?

90.00% 84.70%

80.00%

70.00%

60.00%

50.00%

40.00%

30.00%

20.00% 15.30%

10.00%

0.00%
Yes No

INTERPRETATION:
In Above Graph, 84.7% Of the Respondent “Yes” and Rest 15.3% Of the Respondent “No”.

68
 CHAPTER:6

CONCLUSIONS AND SUGGESTIONS

69
 SUGGESTIONS

❖ Hotstar:

➢ They should have more Market analysis for maintaining their ott platform,So as to
understand the different consumer needs.
➢ They should also be more focused on the original content.
➢ Collaborating with emerging content creators and staying updated with the latest
industry trends may further boost Hotstar's appeal.

❖ Netflix:

➢ Enhancing the user interface for easier navigation and introducing features like offline
viewing for a wider audience reach could also be beneficial.
➢ Consider hosting exclusive live events, premieres, or behind-the-scenes content to
create a sense of community and anticipation among subscribers.
➢ In conclusion for suggestion and recommendations for both Hotstar and Netflix it can
benefit from a continuous commitment to enhancing user experience and content
offerings. Prioritizing personalization, expanding content libraries, and improving
accessibility.

70
 CONCLUSIONS
After conducting a comprehensive study on the marketing strategies of Netflix and Hotstar, as
well as understanding their business structures and gathering public opinion about OTT
platforms, the following conclusions can be drawn:

1. Marketing Strategy Analysis:

• Netflix employs a combination of content personalization, aggressive content
acquisition, and global expansion to maintain its position as a leading OTT
platform.
• Hotstar focuses on a mix of exclusive content offerings, partnerships with popular
content creators, and targeted marketing campaigns to attract and retain
subscribers.
• Both platforms heavily invest in original content production to differentiate
themselves and cater to diverse audience preferences.
2. Business Structure Evaluation:
• Netflix operates on a subscription-based model with a focus on original content
production, international expansion, and technological innovation.
• Hotstar follows a hybrid model with a combination of ad-supported and
subscription-based tiers, leveraging synergies with its parent company, Disney,
to offer a wide range of content.
• Both platforms prioritize user experience, content discovery, and technological
advancements to enhance customer satisfaction and loyalty.
3. Public Opinion on OTT Platforms:
• Public opinion towards OTT platforms, including Netflix and Hotstar, is
generally positive, with users appreciating the convenience, variety, and
accessibility of content offered.
• Factors influencing public opinion include content quality, pricing, user
interface, and customer service experiences.
• While there may be occasional concerns regarding subscription costs and
content availability, overall satisfaction levels remain high among users.

71
 4. Customer Preference Analysis:
• Customer preferences towards Netflix and Hotstar vary based on factors such
as content library, pricing, exclusive offerings, and user experience.
• Some customers prefer Netflix for its vast library of original content and user-
friendly interface, while others may Favor Hotstar for its live sports coverage,
regional content, and tie-ins with popular franchises like Disney and Marvel.
• Preferences also depend on demographic factors such as age, location, and
content preferences, with each platform catering to specific segments of the
market effectively.

In conclusion, both Netflix and Hotstar have distinct marketing strategies and business
structures aimed at capturing and retaining customers in the competitive OTT market. Public
opinion towards OTT platforms is generally positive, with customer preferences influenced by
various factors including content, pricing, and user experience. Understanding these dynamics
is crucial for both platforms to adapt and thrive in an evolving media landscape.

72
 FINDING

➢ There are 49.03% are Male & 50.07% are Female filled out the survey.
➢ There are 81.3% of the respondent who are between 18-24 year of age group. While
15.3% of the respondent are from the age group between 24-30 and rest 3.3% are from
the respondent that come in the age group of 30 and above.
➢ Most of the respondent for the survey are students which is nearly 69.3%. while 18.7%
of the respondent are from working. While 11.3% of the respondent are from business
and rest 0.7% are respondent others.
➢ 62% of the respondent below 15000, 24.7% of the respondent 15000-35000, and rest
of the respondent above 35000.
➢ 76% of the respondent are aware about OTT platform, 16% of the respondent are not
aware about OTT platform.
➢ 62% of the respondent prefer Netflix and the rest 38% of the respondent prefer Hotstar.
➢ 61.3% of the respondent spend time 2-3 hour, while 22 % of the respondent spend time
4-6 hour and rest 16.7% of the respondent spend time 7-8 hour.
➢ 53.3% of the respondent use Netflix and rest 46.7% of the respondent use Hotstar.
➢ 58% of the respondent have seen the adv of Hotstar and Netflix, 24.7% of the
respondent have not seen the adv of Hotstar and Netflix.
➢ 74% of the respondent have seen adv on social media, while 16.7% of the respondent
have seen adv on newspaper, and rest 9.3% of the respondent have seen adv on
television.
➢ 59.3% of the respondent attract toward Netflix and rest 40.7% of the respondent attract
toward Hotstar.
➢ 45.3% of the respondent watch thriller content, while 30.7% of the respondent watch
comedy content, and rest 24% of the respondent watch romantic content.
➢ 62.7% of the respondent Netflix provide better quality and rest 37.3% of the respondent
Hotstar.
➢ 36.7% of the respondent ‘2-4 episodes in one sitting’, while 28% of the respondent ‘4-
6 episodes in one sitting’, while 19.3% of the respondent ‘10+ episode’ in one sitting’,
and rest 16% of the respondent ‘7-9 episodes in one sitting’.
➢ 52% of the respondent Netflix and rest 47.3% of the respondent Hotstar.

73
➢ 62% of the respondent Netflix and rest 38% of the respondent Hotstar.
➢ 50% of the respondent are very satisfied, 41.3% of the respondent are neutral, while
4.7% of the respondent are dissatisfied, and rest 4% of the respondent are very
dissatisfied.
➢ 32% of the respondent addiction, while 25.3% of the respondent lack of sleep, while
24.7% of the respondent one more episode syndrome and rest 18% of the respondent
time wastage.
➢ 84.7% of the respondent yes and rest 15.3% of the respondent no.

74
 CHAPTER 7
APPENDIX-QUESTIONNAIRE

75
 ANNEXURE QUESTIONNAIRE

1. Name:
2. Gender:
A. Male
B. Female
C. Other
3. Age:
A. 18-24
B. 24-30
C. Above 30
4. Occupation:
A. Student
B. Working
C. Business
D. Other
5. Income:
A. Below 15000
B. 15000-35000
C. Above 35000
6. Are you aware of OTT platform?
A. Yes
B. No
C. Maybe
7. What do you prefer the most?
A. Hotstar
B. Netflix
8. How much hour you spend on watching Netflix and Hotstar?
A. 2-3 hour
B. 4-6 hour
C. 7-8 hour

76
9. Which OTT platform you use frequently?
A. Netflix
B. Hotstar
10. Have you seen the advertisement of Hotstar and Netflix?
A. Yes
B. No
C. Maybe
11. Where do you see the adv of Hotstar and Netflix?
A. Social media
B. Newspaper
C. Television
12. What attract you the most?
A. Hotstar
B. Netflix
13. What type of content you watch the most?
A. Comedy
B. Thriller
C. Romantic
14. Which OTT platform provide you better quality?
A. Hotstar
B. Netflix
15. What is your level of binge-watching on Hotstar and Netflix?
A. 2-4 episodes in one sitting
B. 4-6 episodes in one sitting
C. 7-9 episodes in one sitting
D. 10+ episodes in one sitting
16. Which OTT platform have reasonable rate of subscription?
A. Hotstar
B. Netflix
17. Which OTT platform you will recommend to other?
A. Hotstar
B. Netflix

77
18. Overall, how much are you satisfied with Hotstar and Netflix?
A. Very satisfied
B. Neutral
C. Dissatisfied
D. Very dissatisfied
19. In your opinion, what are the negative consequences of watching both OTT platform?
A. Time wastage
B. Lack of sleep
C. Addiction ‘One more episode’ syndrome
20. Do you think releasing movies directly to online platform gives them greater
exposure?
A. Yes
B. No

78
CHAPTER 8
BIBLIOGRAPHY

79
 BIBLIOGRAPHY

• www.Wikipedia.com
• www.netbigwhat.com
• www.britannica.com
• en.kioskea.net
• https://iide.co/case-studies/swot-analysis-of-hotstar
• https://www.edrawmax.com/article/netflix-swot-analysis.html

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81