Start with what 4700BC is doing right now.

Now focus, guys! Focus on your research.

Now, pretend you cracked the interview and are currently the Go to Market Manager at
4700BC.

Given below are the categories and their revenues (In INR) from the respective categories -

Category 2022 2023

Popcorn 200,500,000 320,000,000

Namkeen 30,000,000 27,000,000

Chips 22,000,000 34,000,000

Suggest the next category we should venture into— answer three questions when you do
so.
What?: What is the category
Why?: Why that category
How?: Make a GTM plan for both retail and ecommerce

Note -

Pro Tip - Check out the product categories we sell and the channels where the product is
sold.
Back your research with data and limit the number of slides to 3