NAME

: ITA JEWEL JEMIMAH

DEPARTMENT: BUSINESS ADMINISTRATION
MATRIC NUMBER: 210203235

COMPARE AND CONTRAST THE THREE PRINCIPLES OF LEARNING

1. CLASSICAL CONDITIONING
2. OPERANT CONDITIONING
3. COGNITIVE LEARNING

COMPARE(SIMILARITIES) BETWEEN THE THREE PRINCIPLES OF LEARNING

1. They all involve a relationship between stimulus
2. They all involve a process about learning a new behaviour
3. They all suggest that a subject can adapt to their environment

CONTRAST (DIFFERENCES) BETWEEN THE THREE PRINCIPLES OF LEARNING

CLASSICAL CONDITIONING OPERANT CONDITIONING COGNITIVE LEARNING

Focuses on stimuli responses
Discovered by IVAN PAVLOV
Classical conditioning is learned
through association
Focuses on behaviour
Discovered by B.F SKINNER
Operant conditioning is learned
through reinforcements
Focuses on the role of internal
mental processes
JEAN PIAGET contributed to the
theory
Cognitive learning is learnt
through observation

A conditioned response is Behaviour/response is paired Behaviour is neither paired

paired with a neutral stimulus with consequences with neutral stimulus nor
consequences
Respond behaviour is internal Operant behaviour is external Focuses on internal thoughts