Ecologi

Delivering with a difference

 Introduction
International Crisis
Strategic Plan for Ecologi
Revolutionize the Logistics Industry
Value Proposition
 Service Product strategy
CORE SERVICES SUPPLEMENTARY DELIVERY
SERVICES PROCESS
Ecofriendly
Shipping Order Placement
Biodegradable Warehousing
Reverse Logistics Packaging
Packaging for Recycling Transportation
Live Shipment Incentive Programs for Real-time
Tracking tracking
Ecofriendly Choices
Green Supply chain Delivery
management Customer
Customer Education Interaction
and Engagement Post Delivery
 Service Pricing Strategy
Cost Analysis
Subscription Models
Variable Pricing
Collaboration with Partners
Government Incentives
Competitive Analysis
Feedback Mechanism
MARKET SEGMENTATION (TARGET MARKET)

Environmentally Conscious Consumers:

1. Growing Green Force: Urban families prioritizing eco-friendly choices.
2. Premium for Planet: Willing to pay more for sustainable services.
3. Responsible Deliveries: Highlight carbon-neutral, biodegradable packaging.
4. Local Green Champion: Support environmental initiatives, build trust.

E-commerce Powerhouses:
1. Speed & Green Synergy: Fuel business growth with eco-friendly last-mile
delivery.
2. Customer Loyalty Booster: Happy customers, happy planet, happy business.
3. Efficient Routes, Reduced Times: Minimize environmental impact, maximize
profits.
4. Fuel-Powered Savings: Green vehicles, lean costs, competitive edge.
MARKET SEGMENTATION (TARGET MARKET)
Cold Chain Guardians
1. Protecting Precious Cargo: Safeguard food & medicine with reliable,
sustainable cold chain.
2. Zero Compromise Quality: State-of-the-art technology ensures product
integrity.
3. Energy-Efficient Cooling: Reduce footprint, not performance.
4. Fighting Food Waste: Deliver freshness, minimize environmental impact.

Public Sector & NGOs

1. Green Partners for Progress: Support sustainable development, social good.
2. Eco-Friendly Logistics: Delivering on public service, responsibility.
3. Community Project Champions: Investing in a greener Pakistan, one shipment
at a time.
4. Carbon Offset Champions: Partner for a cleaner future, every delivery counts.
Place & PLACE

Time Physical Location

Delivery Channels

TIME
Delivery Speed
Live Tracking
Flexibility
Promotion & Communication
MULTILINGUAL SUPPORT SPECIAL OFFERS

SOCIAL MEDIA MARKETING REFERRAL PROGRAMS

CONVENTIONAL MARKETING LOYALTY PROGRAMS

ENGAGING LOGO PARTNERSHIP WITH E-COMMERCE

 Initial Contact & Booking:
Simple web/mobile app interface for
bookings.

SERVICE
Personalized quotes & scheduling with a
few clicks.
Real-time package tracking.
PROCESS Eliminates phone calls and wait times.

Package Pickup & Processing:

Eco-friendly service centers in convenient
locations.
Door-to-door package pickup and refund
handling.
Rural outreach through local shops.
Sustainable packaging options
(biodegradable & recycled).
 Transportation & Delivery:
Strategic warehouses for efficient distribution.
Fuel-efficient trucks for long-distance transport.

SERVICE
Electric bikes for city deliveries (zero pollution).
Same-day/next-day/normal delivery options.
Real-time delivery tracking for customer
PROCESS control.
Post-Delivery & Sustainability:
Zero-waste approach with recycling and
composting.
Customer participation in carbon offset
programs.
Educational resources for reducing
environmental impact.
EcoLogi app reduces unnecessary travel and
re-deliveries.
Live tracking increases overall environmental
efficiency.
HIRING PLAN FOR ECOLOGI AND BUILDING
CUSTOMER TRUST
I. Ecologi's Mission and Values
Vision: Establish a sustainable logistics venture in Pakistan.
Core Values: Environmental consciousness, diversity, inclusion, empowerment, collaboration.

II. Building the Ecologi Team

Focus: Individuals who resonate with Ecologi's values, not just qualifications.
Recruitment Approach: Job boards, conferences, university partnerships, internal referrals.
Compensation: Competitive wages + eco-conscious benefits (carbon offset programs, professional growth).
Training: Comprehensive programs to cultivate understanding of processes, technology, sustainability.

III. Ecologi's Key Teams and Roles

Warehouse Team: Physically fit, detail-oriented, forklift operation proficiency.
E-bike Riders: Delivery ambassadors, excellent customer service.
Customer Service Team: Multilingual, tech-savvy, seamless customer experience.
Marketing & Social Media: Brand messaging, audience engagement, eco-friendly image.
HIRING PLAN FOR ECOLOGI AND BUILDING
CUSTOMER TRUST

IV. Building Customer Trust and Loyalty

Transparency: Live tracking system, proactive communication, progress reports.
Engagement: Festival discounts, referral bonuses, mobile app credit points.
Partnerships: E-commerce platforms, eco-friendly organizations.
Social Media: Targeted ads, influencer partnerships, customer testimonials.

V. Ecologi's Competitive Advantage

Sustainability: Commitment to a greener future for Pakistan.
Operational Excellence: High-performing, dedicated team.
Customer Satisfaction: Seamless experience, trust, and loyalty.
Service environment
dimensions
Strategies to ensure
quality
01 02 03
Green Supply Chain Eco-Friendly Renewable
Management Packaging Energy

04 05 06
Transparency and Customer Employee Training
Certificatiom Education and Engagement
 Sustainable Sourcing
ETHICAL Labor Ethics
CONSIDERATIONS Environmental Impact
Regulatory Compliance
Community Engagement