Structure for Posting Content on Instagram and Website

1. Starting with a Hook & Client Introduction:

We can start with a fascinating sentence or question that relates to the theme of the project. {For
instance: “Imagine a sun-drenched kitchen that fosters family meals and laughter"} and then, briefly
introduce the client and their background (family size, lifestyle) in a relatable way.

2. Explaining the Challenge:

We may illustrate the initial space and its limitations. For instance whether it was cramped, outdated, or
lacking functionality also highlight the client's needs and preferences. Did they crave a modern look or a
space for entertaining?

3. Illustrate our Vision Taking Shape:

We may explain how your company translated the client's needs into a design concept by addingg brief
touch on the location's influence on the design (e.g., city view, beach proximity).

4. Building the Dream: (Here's where we can point down some 4 to 5 lines beautifully)
We may describe how our company met the client's requirements through material selection, layout
changes, and design solutions (challenges and solutions integrated). And by using vivid language we can
paint a picture in audience mind (e.g., "Gleaming marble countertops met with sleek, wood cabinetry for
a touch of warmth").

5. Unveiling the Oasis:

It is rudimentary to describe the final transformed space. In order to do so, we shall use some best and
strong verbs and sensory details to create an immersive experience (e.g., "Light floods the open-concept
kitchen, inviting conversation"). Briefly mention how the design caters to the client's desired outcome.

6. Client Testimonial:
It should be a must to include in the end, a short quote from the client expressing their satisfaction.

Tips for Beautiful & Amazing Content:

 Show, Don't Tell: Use strong visuals alongside your writing. Breathtaking "before &
after" photos or captivating design renderings will grab attention.
 Word Choice is Key: Opt for evocative language that paints a picture.
 Embrace Storytelling: Frame your content as a journey from challenge to solution,
creating an emotional connection.
 Tailor Your Voice: Adjust your writing style depending on the platform - more casual
for Instagram and slightly more formal for the website.
 Call to Action: End with a question or suggestion that invites further engagement (e.g.,
"Ready to design your dream kitchen? Contact us today!").

Additional Ideas:
 Consider incorporating a design element or material as a recurring motif throughout
your content.
 Highlight unique features of the project that showcase your company's expertise.
 Weave in subtle brand mentions to reinforce company identity.

By following these tips and structuring your content effectively, you can craft compelling
narratives that showcase your company's architectural and design prowess, leaving a
lasting impression on your audience.