1610872006351template Lesson 2 Ecom Templates

LE SSO N # 2
Ecom
Templates
Lesson #2: Ecom Templates
Discount Sequence
What's It For
This flow is used to convert discount and freebie seekers into long time
customers.
Conditions
• Those who have been in this sequence should never be added again.
• Hasn’t initiated a checkout.
• Hasn’t bought anything in the past.
Sequence
Email 1 Sent immediately

Email 2 4 Hours later
Email 3 24 hours later
Email 4 15 minutes before 2nd day deadline
ADDITIONAL EMAILS
Day 3 Trust/Proof/Content/Offer
Day 9 Additional Discount Offer
Day 9 Additional Discount Offer (last chance)
https://www.facebook.com/groups/emailundergroundintensive 2 of 72
EMAIL 1
X% OFF FOR 48 HOURS ONLY!
Hi, [NAME] here from [STORE NAME]…
Congratulations for unlocking your free discount!
As promised, here is your X% OFF coupon.
Use coupon code COUPONCODE at checkout and take X% OFF your

entire order.
[STORE/PRODUCT IMAGES WITH COUPON CODE]
Yep. Your discount code gives you X% off the total of your next purchase. ;-)
This limited-time offer expires in 48 hours, so you definitely don’t want you
to miss out.
Get first dibs on the [insert what the store is about and shows them what’s
in it FOR them. For example: latest gadgets and hot products designed to
make life easy not just for you but for your loved ones as well.]
So before this chance goes bye-bye…
Use coupon code COUPONCODE at checkout and instantly take X% OFF

your entire order.
And yes!—this offer applies to everything in our store.
Hurry, your one-time discount coupon expires in 48 HOURS.
Click Here To Shop [STORENAME] And Save X% OFF!
Happy shopping!
Talk soon,
[NAME]
EMAIL 2
We get it you’re busy (4 HOURS AFTER)
We get it, you’ve been busy.
So all the more reason why to remind you that you’ve unlocked your X%
discount to our entire store.
Discount code: COUPONCODE
Don’t miss out on this one-time deal.
Click here to teleport instantly to our store & claim your X% discount!
Get first dibs on the [insert what the store is about and shows them what’s
in it FOR them. For example: latest gadgets and hot products designed to
make life easy not just for you but for your loved ones as well.]
So what are you waiting for?
Use coupon code COUPONCODE at checkout and instantly take X% OFF

your entire order. And yes!—this offer applies to everything on our store.
Coupon expires in exactly X HOURS so you have to hurry.
Talk soon,
[NAME]
EMAIL 3 - Last Chance (DAY 2)

Your X% OFF coupon expires today!
Keeping busy?
If that’s the case, we want to help.
Which is why we’re sending you this one last reminder to grab our latest
[insert what your store sells: (i.e. gadgets and products] while taking X%
OFF your entire order.
Oh, and today’s your last chance.
So do this right now while you still have time, because this discount coupon
will expire today.
Happy shopping :)
Talk soon,
NAME
EMAIL 4 - 15 Minutes Left

Subject: [LAST CHANCE] discount expires in 15 minutes!
Your X% OFF Coupon Expires In...
I hate to break it to you but…
This is it.
...Your one last reminder to grab our latest gadgets and products while
taking X% OFF your entire order.
This is literally your LAST CHANCE.
And whether you take us up on our offer or not, do know that we appreciate
you being here.
We don’t take our mission of [insert what the brand’s mission is] lightly.
So with that said…
Here’s the link to take advantage of this one-time offer for one last time…
Hope we’d still get to see you around.
Talk soon,
NAME
Additional Discount Offer Email Sample

SENT AFTER 9 - 10 DAYS
Hey [NAME],
Gosh!
Seems like the X% discount code we gave away last time to was not
enough.
But we’re not done just yet.
In fact, we decided to bribe you one last time and up your discount to X%
OFF!
Just use coupon code [COUPON CODE] at checkout and instantly take X%
OFF your entire order.
And yes, this offer applies to all our products -- but only until midnight
tonight.
Don’t say we didn’t warn you. ;-)
Talk soon,
NAME
Abandoned Cart
What's This For
This sequence is used to retrieve those who abandoned cart.
Conditions
• Starts an hour minutes after someone abandons cart

• Remove anyone who has already purchased
• Never include those who are still in this flow
• Allow at least a week or two before they can be added again on this flow
Sequence
Email 1 30 minutes/1 hour after

ADDITIONAL EMAILS
Day 9 Discount Offer
Day 10 Discount last change
**Offer a discount on the cart they abandoned on Day 9 and 10 emails.
You can model the ‘discount’ sequence emails for it.
EMAIL 1 - Sent 30 minutes/1 hour
Subject: [firstname], did you forget something?
Hey [firstname],
We know life’s busy.
And it looks like you are just one step away from completing your purchase.
So you don’t miss out, I’ve temporarily reserved this item in your
shopping cart…
[INSERT IMAGE WITH A BUTTON TO CHECK OUT THE CART. SEE

EXAMPLE BELOW]
But we really can’t hold them much longer.
If you’re ready, complete your purchase now before they sell out and miss
your chance to grab it at a discount.
Click Here To Access Your Cart
[Your store’s USP. What makes your store stand out? Or why do people
buy from your store? (ex: Simplify everything with our easy-to-use products
designed to help you get the most out of life.)]
If you have any questions or need any help, don’t hesitate to contact our
team at [support@STORENAME.com]
Talk soon,
[NAME]
EMAIL 2 - One more step (4 HOURS)
Subject: Just one more step…
Hey [firstname], [name] here from [storename]…
You’re almost there!
We wanted to make sure you weren’t experiencing any technical issues at

checkout that’s keeping you from our awesome products.
[INSERT IMAGE WITH A BUTTON TO CHECK OUT THE CART.]
If so, please respond to this email and we will resolve your issue as quickly
as possible.
If not and you’ve just been busy (we all are sometimes)…
Click here to complete your order now
Talk soon,
[NAME]
EMAIL 3: Running out (DAY 2)
Subject: Your [item code]’s about to run out…
Hey [firstname], [name] here from [storename]...
We noticed you have one of our killer products in your cart, and we
promised you we’ll save it...
[INSERT IMAGE OF THEIR ABANDONED ORDER WITH LINKS BACK

TO CART]
But the demand is higher than ever and we’re nearly out of stock.
So if you’re ready, complete your order now before the items in your cart
get sold...
Click Here to Return To Your Shopping Cart
Our stock on this is running low, so get yours before it’s too late.
Talk soon,
[NAME]
Buyer Sequence
What's It For
Thank, welcome them, confirm the order, deliver shipping info, offer support
and establish familiarity with the brand.
Conditions
• Starts for first time buyers.

• Can only go through once.
• Removes them from every other sequence unless they’re on a higher
buyer sequence.
Sequence
Email 1 Immediately
Email 2 Immediately (Trust Email)
Email 3 24 Hours Later (Social Proof)
Email 4 48 Hours Later (Coupon Last Chance)
As soon as the item arrives: Testimonial Email
ADDITIONAL EMAILS
Day 11 Discount Offer
EMAIL 1 - Immediately
Subject: Order’s Complete! Welcome [firstname]!
Hi [firstname], my name is [name]…
Head of customer care for [STORENAME].
And I wanted to take a second to say welcome to our family and thank you
for your purchase.
I know that you are going to love it!
Your order will ship within 2-4 business days, and we will send you a
shipping receipt as soon as it leaves our warehouse.
And to make your stay worthwhile, let me offer you with this one-time new
customer coupon as our way of welcoming you to the family…
[INSERT IMAGE WITH BUTTON LIKE THE ONE BELOW]
Just use this one-time coupon code [COUPONCODE] at checkout and

instantly take X% OFF any order - and yes, this offer applies to
EVERYTHING inside our store.
But hurry, this one-time coupon is only available until [insert deadline]
Click Here To Get X% OFF Your Every Order
Talk soon,
[NAME]
P.S. You’ll receive exciting new deals, flash sales, holiday promotions, and
content that’s designed to make life easy.
You’ll also be the first to know about our hottest brand new [insert product
category -- ex: make-up] PLUS…
We’ll also send you some occasional gifts [insert special community only
campaign name -- ex: freebie friday] from time to time.
Sounds fair?
Good.
If you have any questions or need assistance, our entire [storename] team
would love to help!
Our customer advocates are also standing by to support.
EMAIL 2 - Immediately (TRUST)
Hi, [name] here from [storename]…
As one of our new customers, I’d like to welcome you to the family.
In fact, I’ve recorded this short thank you video just for you…
[INSERT IMAGE OF WELCOME VIDEO WITH HYPERLINK LIKE THE

IMAGE BELOW]
Need anything or have any questions about your order?
Feel free to reply and reach out through this email.
Hope you enjoyed this little welcome video.
Talk soon,
[NAME]
EMAIL 3 - DAY 2 (Social Proof)
Your order should be shipping any minute now or may have already been
shipped!
(You’ll receive a notification when it does 😘)

So while you’re waiting for you order to arrive, let me share with you what
our [community name] have to say about it…
Click here to check them out
[INSERT REVIEW IMAGES/VIDEO]
Isn’t it awesome?
And if you need anything or have any questions about your order, feel free
to reach out by replying to this email.
Hope you enjoyed these reviews.
Talk soon,
[NAME]
P.S. Here’s your one-time new customer coupon as our way of welcoming
you to the family…
Just use this one-time coupon code [COUPONCODE] at checkout

and instantly take X% OFF any order - and yes, this offer applies to
But hurry, this one-time coupon is only available until [insert deadline]
Go here to use it before it expires
EMAIL 4 - Coupon Code Last Chance
Subject: I got some bad news...
I’ve got some bad news...
Remember the one-time customer X% discount we talked about last time?
Well, today’s your last day to take advantage of it.
The good news?
You still have 12 HOURS LEFT to make sure you don’t miss it.
Just use this one-time coupon code [COUPONCODE] at checkout, and you
can instantly take X% OFF any order.
[INSERT BUTTON IMAGE WITH CALL TO ACTION]
It’s our way of saying we value you as a customer and more importantly, an
integral part of our community.
Without people like you, achieving our mission of [insert company mission
-- what’s in it for them] would be next to impossible.
Which is why we’re doing the best we can to give you the best service
possible.
That and our [storename] customer advocates are working overtime to

expedite your order to you as quickly as possible.
In the meantime…
Enjoy this one-time coupon code [COUPONCODE] and instantly take X%

OFF any order.
[INSERT BUTTON IMAGE WITH CALL TO ACTION]
Talk soon,
[NAME]
P.S. Our aim here at [storename] is to [insert what your store’s USP or
mission is -- ex: provide you with the latest gadgets and hot products that’s
designed to make your life easy and fun.]
PLUS our dedicated customer service advocates will always go the extra
mile on making your experience with us the best it can possibly be.
I’m sure by now you understand just how important you are to us.
We really do care about you.
And those you care about.
Click Here To Visit Our Store Today
As soon as the item arrives

TESTIMONIAL EMAIL
Subject: Want to get a free [insert item for raffle]
Hey [firstname], [name] here...
Want to win some cool [storename] prizes?
Just upload a short video or a selfie of you with any of our products and
post it on Facebook with the hashtag [insert hashtag].
Send the link or the screenshot to [support@storename.com] to be entered

into our weekly/monthly raffle.
Just like these awesome ladies…
[INSERT TESTIMONIAL IMAGE LIKE THE ONE BELOW]
Click here to check out their videos
The best part?
While we pick a new winner every week/month, you only have to enter
once to get a chance to win every single week/month.
And if you’d permit, we’d love to put you on the spotlight by also sharing
your story to our entire [name of your store’s community] community.
Why?
Well of course, we want to celebrate you!
As always, if you need anything or have any questions feel free to reach out
by replying to this email.
Talk soon,
[NAME]
Repeat Buyer Sequence
What's It For
Goal is to get as many useful assets and feedback you can use for further
marketing and make your most avid fans feel rewarded.
Conditions
• Starts for 2nd/3rd/4th time buyers.

• Can only go through once.
• Removes them from every other sequence unless they’re on a higher
buyer sequence.
Sequence
Email 1 Immediately
Email 2 8 Hours later
Email 3 Day 2 (Social Proof)
As soon as the item arrives: Feedback Email/Gift Email
ADDITIONAL EMAILS
Day 9 Additional Discount Offer
EMAIL 1 - Immediately
Glad to see you you’re enjoying our [productname]
That being said, your order will ship within 2-4 business days, and we
will send you a shipping receipt as soon as it leaves our warehouse.
I bet you already knew that.
I mean, this isn’t your first time. ;-)
But what you may not know is you just entered into an elite group of people
the moment you made your recent purchase.
Watch this short 1 minute video to see what I mean…
[INSERT VIDEO IMAGE EXPLAINING WHAT YOU HAVE IN STORE FOR

THEM AS A VIP MEMBER]
Awesome, right?
And since it’s hard for us to explain just how much your trust and interest
means to us so we created a private coupon code just for you…
VIP CODE: [INSERT VIP COUPON CODE]
Just use the VIP code above at checkout and instantly take X% off ANY
purchase across ALL our products — no shipping fees required.
Click here to visit our store and claim your special VIP discount NOW.
Talk soon,
[NAME]
P.S. As part of this exclusive group, you’ll receive future updates on new
products, new specials, and just about anything exciting before anyone
else.
Thank you for being such a massive part of our community’s success.
EMAIL 2 - (Trust Email)
This could be anything from touring them in the factory, how your product is
made, or any community building activity.
Can I let you in on a secret?
You see, we always pride ourselves when it comes to the quality of

products.
But talk is cheap.
So our CEO, [name], decided to show you instead.
Watch this short video as we tour you inside our hidden headquarters…
[INSERT VIDEO PREFERRABLY WITH A PERSON AS A THUMBNAIL]
Pretty… well… normal, right?
No evil lairs.
No mad scientists.
Just simple [product category] done right.
Hope you enjoyed our little video.
Talk soon,
NAME
EMAIL 3 - DAY 2 (Social Proof)
Your order should be shipping any minute now or may have already been
shipped!
(You’ll receive a notification when it does 😘)

So while you’re waiting for you order to arrive, let me share with you what
our [community name] have to say about it…
Click here to check them out.
[INSERT REVIEW IMAGES/VIDEO]
Isn’t it awesome?
And if you need anything or have any questions about your order, feel free
to reach out by replying to this email.
Hope you enjoyed these reviews.
Talk soon,
[NAME]
P.S. As mentioned last yesterday, here’s your one-time VIP coupon...
Just use this one-time VIP coupon code [COUPONCODE] at checkout

and instantly take X% OFF any order - and yes, this offer applies to
Go here to use it before it expires
AS SOON AS THE ITEM ARRIVES

Feedback/Gift Sample Email
BONUS: Offer a discount on the thank you page after they submit their
feedback.
Subject: [firstname], we need your help!
Hey [firstname], [name] here from [storename]...
I have a simple and unusual request to send your way.
You see, we need your help.
As a [insert product category] company with a growing customer base of

raving [insert product category] users…
We always value feedback.
And we need your expert advice to make sure we don’t lose sight of what’s
important to you -- our valued clients.
So I hope you’d take a minute of your time to go through a short set of

questions (around 3 to 5) to let us know what you think.
It’ll make sure we’re always moving in the right direction.
[INSERT BUTTON IMAGE WITH CTA -- ex: Click here to let us know how
we can serve you better]
It would really help us out.
Talk soon,
NAME
Daily/Semi-Daily
What's It For
This is used to maximize the revenue from your list and also to engage
those who are not inside flows.
Conditions
• ANYONE that’s not in any of the flows

• Sent at least thrice a week (one product each week)
• Works best for new products
Sequence
Email 1 Sent anytime so long it’s consistent

Email 2 (OPTIONAL): Send to unopens a day after
THE AMAZON HACK TEMPLATE
No one wants [insert negative amazon feedback]...
Or [insert negative amazon feedback].
And it’s a little bit problematic that [insert a longer negative amazon
feedback]
Not to mention that [insert negative amazon feedback].
Even worse…
[insert worst amazon feedback]
So instead of [list all other competing products out there]
Click here to [results your product provides]
It’s one of our bestselling products that [insert product promise -- ex:
gradually removes decades of built up plaque stains after a single quick 30
minute usage - or your money back.]
And now’s your chance to grab it at a discount.
Click here to [results your product provides]
Who knew [product result-- ex: teeth whitening at home] is this easy?
Talk soon,
[NAME]
Browse Abandonment
What's It For
This is to those who checked out an item on your site but didn’t end up
buying or adding something on their cart.
Conditions
• Starts an hour or 30 minutes after someone abandons page

• Remove anyone who has already purchased the item
• Never include those who are still on this flow and other flows
• Hasn’t bought since the sequence started
• Allow at least a week or two before they can be added again on this flow
so make sure you have at least an extra 7 emails in queue.
Sequence
Email 1 Sent 1-3 hours

Email 2 DAY 2 (I know you’re watching)
Email 3 DAY 4 Trust/Proof/Content
Email 4 DAY 6 Trust/Proof/Content
Email 5 DAY 8 Take this and run (one-time discount)
EMAIL 1
Subject: [NAME], thanks for stopping by!
Hey [firstname], [name] here from [STORENAME]…
We heard you drop by but didn’t stay.
No worries, everything’s cool.
Just want to say that you got good taste.
Because out of all our products, what you just checked out is one of our
favorites…
[INSERT IMAGE OF THE PRODUCT THEY CHECKED OUT WITH

CHECK OUT BUTTON]
And because we pride ourselves not just on providing you the most
[product promise -- ex: comfortable shoes money can buy] but also on
awesome customer support…
Don’t hesitate to let us know if you had any problems purchasing or if you
need anything at all.
We will be happy to help you with any and all your questions and concerns.
Go here to save your order.
Talk soon,
[NAME]
EMAIL 2
Subject: I know you’re watching…
Hey [firstname],
Alright, that does sound a bit creepy.
But You know that awesome product you were checking out?
[INSERT IMAGE OF THE PRODUCT THEY CHECKED OUT WITH

CHECK OUT BUTTON]
Well, it’s so hot that it’s going faster than we can keep up with!
So to make sure you won’t miss out…
We’d like to remind you that you still have 24 HOURS left to X% OFF your
order!
Just use coupon code COUPONCODE at checkout and instantly take X%

OFF the product above.
Order now before it’s too late.
[INSERT BUTTON IMAGE WITH CTA -- ex: Click Here to Shop at

[storename] and Save X% OFF!]
Thanks again for stopping by!
Talk soon,
[NAME]
EMAIL 3 and 4: Trust/Proof/Content
NOTE: See BUYER sequence for samples to model
EMAIL 5 - Take this and run one-time discount (DAY 8)
Subject: [firstname], Take this and RUN!
Looks like you’re still on the fence about that product you’re checking out.
It may be because money is a bit tight...
Or…
You already saw something better.
Whatever it is, I just want to let you know that we get it.
Which is why we’d like to give you this…
[IMAGE WITH COUPON CODE WITH DISCOUNT]
A X% OFF coupon for the product you checked out and everything in our
store.
Just use the code COUPON CODE at checkout.
[INSERT BUTTON IMAGE WITH CTA -- ex: Click Here To See What We
Have In Stock]
This is our way of saying thank you even for just stopping by, checking out,
and supporting our humble store.
Which is why at the very least, we’d like to give you the chance to buy that
one special product you’ve been eyeing on.
Go ahead, you deserve it!
Click here to see what we have in stock.
This coupon is valid only until TODAY.
Talk soon,
[NAME]
Special Community-Only Campaigns
What's This is For
These are campaigns designed to delight your buyers.
Conditions
• Not in any of the flows

• ONLY buyers
• Sent at least twice a month but no more than four.
• Works best for new products
Sequence
Email 1 Sent anytime so long it’s consistent

Email 2 (OPTIONAL): Send to unopens a day after
NOTE: There’s no specific template for this campaign since everything

would depend on the kind of offer you have for them.
It does have 4 important pieces:

1. Get them excited.
2. Hint of what the offer is about.
3. Scarcity (stocks left)
4. Deadline
Anyway, you’ll learn more about writing offers in emails in future lessons
but for the meantime, feel free to model and copy the email below.
Subject: Something Free-bie!
It’s Freebie Friday!
Hey there, Steph here…
Time to get excited!
Who doesn’t LOVE freebies?
Even folks in our little family-run office go wild when Friday comes because
we know it’s one of your most awaited times of the week.
So if you have already been through this drill and want to know if this
week’s mystery freebie item, rest easy because we got you covered!
Click Here To Open Our Mystery Friday Freebie
[Hint: Our mystery item for today is a zero-hassle, time and money saver.]
Normal price can usually cost you upwards of $20.
Getting it elsewhere (if you’re lucky) could actually cost a couple of dollars
on top of that.
But since today is Freebie Friday, you can get our mystery item at
100% OFF — just pay shipping.
Click Here To Open This Week’s Mystery Friday Freebie
“Surely there’s a catch. Isn’t there?”
Well… there is.
The page will only be up until 11:59 PM midnight today.
And we’re only making 50 pieces left in stock for the taking.
Whichever comes first.
So if you clicked on the link within the deadline but somehow didn’t make
it… that just means all 50 have already been taken and accounted for.
So make sure you don’t miss out.
Click Here To Open Our Mystery Friday Freebie
Talk soon,
[NAME]
P.S. This is the only email we’re sending out for today.
Because if our previous Freebie Friday Giveaways are an indication of

what’s to happen, all 50 will be taken within the next 2 hours.
Best of luck!
Don’t Miss Out On This Week’s Mystery Friday Freebie
Fast Cash
What This is For
This is to infuse a surge of cash to your client’s pockets (and hopefully your
pockets as well *wink*)
Conditions
• Do this sparingly — preferably only on huge holidays.

• At least 3 months AFTER the last huge promo
• Emails 1 and 4 are mandatory (emails 2 and 3 are optional)
Oh, and before you do a FAST CASH…
Make sure to send this email out to make sure they’re ready:
EMAIL 1
Subject: I’ve got something for you

Subject: Can I share something with you?
Hey [firstname],
Shhhh…
Can I share something with you?
Tomorrow we’re having an extremely short sale on our [product for sale]—
for [storename] members only.
And because you support our [adjective 1], [adjective 2], and [adjective 3]
business…
Let us say thank you with an exclusive discount code for one of our most
beloved products.
This sale price will not be made available to the public.
And we can only afford to lower this price for 48 hours.
After that, all coupon codes will expire.
So I’m emailing you 1 day early, to make sure you’re up and ready for
tomorrow’s unprecedented discount sale on one of our flagship products.
We know that giving you [the best result your product provides]…
...means that we need to go beyond just making the best [product category]
products; we need to give you the best [product category] experience .
So keep your eyes peeled for tomorrow’s special offer…
You don’t want to miss it!
Talk soon,
NAME
EMAIL 1
Subject: [insert holiday/occasion] Gift Just For You :-)
Dear [name]
[Talk about the holiday and what’s happening during that time. For example,
Thanksgiving email can go like this -- “I hope you’re having a wonderful
Thanksgiving holiday with your friends and family.
I for one am sitting here STUFFED and feeling thankful…
Both for the friends and family in my life…
As well as having the opportunity to share my passion for helping women

create and achieve their vision and purpose - including you, my friend. :-)”]
And because I’m feeling thankful and blessed, I thought…
What better way to say THANK YOU than make our [product/bundle name]
available for 10% off for the next 24 hours…
By holding a x-Day Only Special [name of event] Sale Event!
Here’s how it works…
For the next 24 hours…
Using the links below, you’ll get access to [product/bundle name] for up to
[largest discount]% off!
And the best part?
Unlike *other* [insert holiday] sales...
There are no [mention disadvantages of other holiday sales -- ex: lines…
No waiting…
And you don’t even have to leave your house. :-)]
So without further delay…
Here are the special links to use to take advantage of this special [event
name] Sale:
[Insert offer #1 i.e. 10% off for 1 person]

[Insert link to buy]
[Insert offer #1 i.e. 15% off for 2 people]

[Insert offer #1 i.e. 20% off for a group of 3]

Ex: Orchids Made Easy Book $34.95 Just $19.95 (43% off!)
» Click here to order the Book «
***********
Orchids 3 Disc DVD Course $69.95 Just $19.95 (71% off!)
» Click here to order the DVD «
***********
Hydroponic “Just Add Water” Master Class $197.00 Just $47.00

(76% off!)
» Click here to order the Hydroponics Master Class «
NOTE: You can include as many items as you want.
Or…
********
GET THE BEST VALUE - SAVE OVER [X the best value should always
be over 61%] with...
[insert what they’re getting and what price -- ex:

*The “Whole Enchilada” Everything Above! The book, DVD
Course, Home Remedies eBook, All 3 Master Classes, & Green
Thumb Club Membership: $598.80 Value - Just $119.76 (Over
80% off!)
» Click here to get the “Whole Enchilada” Bundle «
Remember...
You must order using the links above (if you visit our website, you’ll see the
regular price on everything)...
And because everything is backed by my super-generous “[name of your

guarantee -- ex: love it or return it” 100% Money-Back guarantee, you don’t
risk a single penny by ordering today.
So here’s what I recommend…
Go ahead and do this right now while you’ve got this email
open and you’re still thinking about it...
Simply scroll back up, choose what you’d like to order, and
cash in on this X-day special event.
Anyway...
[Make up an excuse to leave that’s in connection with the theme of the

email -- ex: Turkey is kicking in over here and I’m startin’ to doze off - so I’ll
leave with that for now :-)]
Sincerely,
[Your name]
EMAIL 2 - Q&A
Subject: [firstname], want to make sure that you got this….
[firstname],
I’ve been getting a ton of questions about the [name of event].
So, I thought I’d take a moment to answer some of the most common ques-
tions people have been asking me, all in one place.
Let’s get started...
=====
[answer 3-5 most common questions or would-be questions]
[insert links on email 1]
Sincerely,
[Your name]
EMAIL 3 - Case Study
Subject: What folks have been saying about ‘[holiday] Sale...
[firstname],
I’ve been getting a lot of questions from people…
Wondering what kind of results others are getting with the [name of bundle
or theme] Bundle.
Well, here’s what they have to say…
[name] says…
[insert testimonial # 1 about one of the products on bundle]
[name] says…
[name] says…
NOTE: insert as much as 3-5 testimonials
So if you want to experience the same and have [insert benefit they stand to
get from purchasing the bundle]...
And if you’re at all interested...
Then you’re going to need to act NOW.
Because this special offer disappears in a little over 24 hours from now.
So, do yourself a favor and get the [name of event/bundle] Special Offer
NOW while it’s still available.
name] Sale:



***********
***********
(76% off!)
Or…
********

80% off!)
Remember, you only have until tomorrow to grab this and time is running
out.
Sincerely,
[name]
EMAIL 4 - Last Chance/Extension
Subject: [ALERT] X% Off [holiday] Sale... Extended 24 hours!
[firstname],
I’ve got some good news for you today, and here’s why:
If you’re like most people...
Then you [reason why people missed the sale -- ex: you probably either
had family over for Thanksgiving... Or you traveled somewhere to BE with
family, right?]
Which is why it’s no surprise that over the last couple of days…
I’ve been getting so many emails from folks asking if I could extend the X%
off “[holiday] Sale” until today.
Well, we decided to give in to your requests and have the discounts ready
until midnight tonight.
name] Sale:


***********
***********
(76% off!)
Or…
********

80% off!)
Remember...
You must order using the links above (if you visit our website, you’ll see the
regular price on everything)...
And because everything is backed by my super-generous “[name of your

guarantee -- ex: love it or return it” 100% Money-Back guarantee, you don’t
risk a single penny by ordering today.
So here’s what I recommend…
Go ahead and do this right now while you’ve got this email
open and you’re still thinking about it...
Simply scroll back up, choose what you’d like to order, and
cash in on this X-day special event.
Sincerely,
name
Win Back
What's It For
This is the flow you’ll use to get inactive customers back to buying on your
site.
Conditions
• Only sent to buyers who haven’t bought anything for the past 60-90 days.
• Should not be in any flows
Sequence
Email 1 Immediately after 60 days (X% OFF)

Email 2 Sent something earlier (4 hours to those who did
not click on any links in EMAIL 1)
Email 3 After 24 HOURS (1 Day Left)
Email 4 Last Call
Email 5 X%+X% OFF (AFTER 90 DAYS)
EMAIL 1 Immediately after 60 days (X% OFF)
Subject: [GIFT INSIDE] We’ve missed you!
Hi there, this is [name] from [STORENAME]…
We’ve missed you.
It’s been a while since you visited our store and haven’t had a chance to
check out our new [product category]
It’s okay, everyone gets a little busy sometimes.
[INSERT FUNNY OR CUTE MEME ABOUT ‘MISSING SOMEONE]
And to show there are no hard feelings, we’d like to offer you a whopping
X% OFF on all our items!
Just use the coupon code COUPONCODE at checkout and instantly take
X% off ANY order across all our products — no shipping fees required.
[INSERT BUTTON WITH CTA -- Ex: Go Here And Start Shopping!]
Code expires 48 HOURS…
So use it and abuse it before it does.
We hope to see you soon!
Click here to use your discount.
Talk soon,
[NAME]
EMAIL 2 -- Sent something earlier (4 hours to non-opens and

non-clicks from EMAIL 1)
Subject: Did you receive this earlier?
We sent you an email earlier containing a special gift.
Did you receive it?
We’ve noticed that it’s been a while since you visited [storename] and haven’t
had a chance to use your discount.
It’s okay, everyone gets a little busy sometimes.
And to show there are no hard feelings, we’d like to offer you a whopping X%
OFF on your next purchase.
Just use your unique one-time discount coupon [COUPONCODE] at checkout

and instantly take X% off ANY order across all our products — no shipping fees
required.
[INSERT BUTTON WITH CTA -- Ex: GO HERE TO USE YOUR DISCOUNT!]
Code expires 48 HOURS…
So use it and abuse it before it does.
We hope to see you soon.
Click here to shop NOW!
Talk soon,
[NAME]
EMAIL 3 - DAY 2
Subject: [1 DAY LEFT] X% OFF!
Hey [firstname], [NAME] here...
A lot has happened here at [storename] since you last visited.
In fact, just yesterday we sent you a discount code to get a whopping X% OFF on
all our items.
It’s our way of saying that we miss you like shoulder pads misses the 80s.
Kidding aside…
Just use the discount code [COUPONCODE] at checkout and instantly take X%
off ANY order across all our products — no shipping fees required.
[INSERT BUTTON WITH CTA -- Ex: GO HERE TO USE YOUR DISCOUNT!]
Discount code expires tomorrow at 11:59PM.
We hope to see you soon!
Talk soon,
[NAME]
EMAIL 4
Subject: X% Discount Closing…
I just want to send you a final courtesy reminder that your X% discount
expires in [insert deadline].
Frankly, this may be your last chance to take advantage this.
But if you no longer want to shop with us that’s fine too.
Things change.
Priorities change.
People change.
In fact, the only thing that’ll never change is our team’s undying commitment
to giving you [insert a sentence of what your product’s mission is all about
and what’s in it for them]
That’s one thing you can always count on.
[INSERT BUTTON WITH CTA -- Ex: GO HERE AND USE YOUR

DISCOUNT!]
We’d love to have you back.
Talk soon,
[NAME]
EMAIL 5 - Additional Discount OFF (AFTER 90 DAYS)
Subject: Don’t give up on us, [firstname]...
Not sure if you still remember me.
It’s been almost 3 months since we last heard of you and we’re beginning to
get worried.
Was the initial X% discount we gave you a month back not enough?
If that’s the case, then maybe this’ll get you excited…
Simply use coupon code [COUPON CODE] at checkout and instantly take
an extra X% OFF your entire order…
Making your discount a whopping X%.
The catch?
This offer applies to all our products -- but only until midnight tonight.
So this is literally your last chance.
Don’t say we didn’t warn you. ;-)
Talk soon,
NAME

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LE SSO N # 2

Email 1 Sent immediately

Hi, [NAME] here from [STORE NAME]…

Congratulations for unlocking your free discount!

As promised, here is your X% OFF coupon.

Use coupon code COUPONCODE at checkout and take X% OFF your

[STORE/PRODUCT IMAGES WITH COUPON CODE]

So before this chance goes bye-bye…

Use coupon code COUPONCODE at checkout and instantly take X% OFF

And yes!—this offer applies to everything in our store.

Hurry, your one-time discount coupon expires in 48 HOURS.

Click Here To Shop [STORENAME] And Save X% OFF!

Hi, [NAME] here from [STORE NAME]…

We get it, you’ve been busy.

Discount code: COUPONCODE

Don’t miss out on this one-time deal.

[STORE/PRODUCT IMAGES WITH COUPON CODE]

So what are you waiting for?

Use coupon code COUPONCODE at checkout and instantly take X% OFF

Coupon expires in exactly X HOURS so you have to hurry.

Click Here To Shop [STORENAME] And Save X% OFF!

EMAIL 3 - Last Chance (DAY 2)

Hi, [NAME] here from [STORE NAME]…

If that’s the case, we want to help.

[STORE/PRODUCT IMAGES WITH COUPON CODE]

Oh, and today’s your last chance.

Click Here To Shop [STORENAME] And Save X% OFF!

EMAIL 4 - 15 Minutes Left

Your X% OFF Coupon Expires In...

Hi, [NAME] here from [STORE NAME]…

I hate to break it to you but…

[STORE/PRODUCT IMAGES WITH COUPON CODE]

This is literally your LAST CHANCE.

So with that said…

Click Here To Shop [STORENAME] And Save X% OFF!

Hope we’d still get to see you around.

Additional Discount Offer Email Sample

But we’re not done just yet.

[STORE/PRODUCT IMAGES WITH COUPON CODE]

Don’t say we didn’t warn you. ;-)

Click Here To Shop [STORENAME] And Save X% OFF!

What's This For

This sequence is used to retrieve those who abandoned cart.

• Starts an hour minutes after someone abandons cart

Email 1 30 minutes/1 hour after

EMAIL 1 - Sent 30 minutes/1 hour

Subject: [firstname], did you forget something?

We know life’s busy.

[INSERT IMAGE WITH A BUTTON TO CHECK OUT THE CART. SEE

But we really can’t hold them much longer.

Click Here To Access Your Cart

EMAIL 2 - One more step (4 HOURS)

Subject: Just one more step…

Hey [firstname], [name] here from [storename]…

You’re almost there!

We wanted to make sure you weren’t experiencing any technical issues at

[INSERT IMAGE WITH A BUTTON TO CHECK OUT THE CART.]

Click here to complete your order now

EMAIL 3: Running out (DAY 2)

Subject: Your [item code]’s about to run out…

Hey [firstname], [name] here from [storename]...

[INSERT IMAGE OF THEIR ABANDONED ORDER WITH LINKS BACK

Click Here to Return To Your Shopping Cart