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Free Download Zero To Ipo Frederic Kerrest Full Chapter PDF
Free Download Zero To Ipo Frederic Kerrest Full Chapter PDF
If you’re an aspiring founder, start with this book and keep it within easy
reach as you’re building and growing your business. Refreshingly candid
and straightforward, it’s an indispensable resource you and your team will
constantly draw from.
—SHELLYE ARCHAMBEAU, Fortune 500 board member, former CEO of
MetricStream, and author of Unapologetically Ambitious
A huge success hack, Zero to IPO will save entrepreneurs precious years of
trial and error because they’ll be able to learn from dozens of business
leaders before they even get started.
—JEREMY BLOOM, Cofounder and CEO of Integrate, National Ski Hall of
Famer, and two-time US Olympian
Copyright © 2022 by Jacques Frederic Kerrest. All rights reserved. Except
as permitted under the United States Copyright Act of 1976, no part of this
publication may be reproduced or distributed in any form or by any means,
or stored in a database or retrieval system, without the prior written
permission of the publisher.
ISBN: 978-1-26-427767-4
MHID: 1-26-427767-9
The material in this eBook also appears in the print version of this title:
ISBN: 978-1-26-427766-7, MHID: 1-26-427766-0.
All trademarks are trademarks of their respective owners. Rather than put
a trademark symbol after every occurrence of a trademarked name, we
use names in an editorial fashion only, and to the benefit of the trademark
owner, with no intention of infringement of the trademark. Where such
designations appear in this book, they have been printed with initial caps.
TERMS OF USE
One hundred percent of any financial profits I receive from this book will
go to BUILD.org, an organization that uses entrepreneurship to ignite the
potential of youth from under-resourced communities, and to The Hidden
Genius Project, which trains and mentors Black male youth in technology
creation, entrepreneurship, and leadership skills to transform their lives
and their communities.
CONTENTS
Introduction
Index
INTRODUCTION
This book is organized by topics in roughly the order you’ll run into
them as you build your business. In the beginning, I’ll talk about who
should become an entrepreneur and how to tell if you’ve got a good idea.
From there, I’ll focus on putting teams together and raising money. After
that, I’ll discuss sales and building a company culture, and then how to
grow your company and how to lead it. I’ll talk about what happens when
everything goes south and how to take care of your mental and emotional
health along the way. Lastly, I’ll talk about working with boards of directors
and going public.
The material is divided into individual sections, each with its own set of
takeaways. Some of the stories in here are my own. Most, however, come
from the many founders, investors, and executives I’ve met throughout my
career in Silicon Valley. Some of them told their stories on my podcast.
Others shared their experiences specifically for this book. Unless otherwise
noted, all the stories and quotes in the book, including those from various
experts, come from these interviews.
If you’re an entrepreneur who doesn’t happen to live in Silicon Valley, New
York, London, Tel Aviv, Tokyo, or any of the other major startup hubs
around the world, I want you to know that you too can do this. This book
will help you, but I need to level with you: Regardless of where you live,
your life will be painful and hard if you follow this path. We tend to think
of successful startups as businesses that were bound to succeed while
failed companies were doomed from the start. That’s not how it works. In
this book, you are going to hear what really makes the difference. This
may dissuade some of you from pursuing your idea. Better now than later.
But if you are not dissuaded—if you’re ready to withstand years of doubt,
instability, and stress—then welcome to the real world of entrepreneurship.
Source: “10 Best U.S. Cities for Startup Costs,” Embroker, October 2021.
Equal parts EQ and IQ. Most great founders aren’t the stereotypical
socially awkward geeks. They’re actually great with people. They know
how to inspire and motivate. They can put their egos aside and listen to
their teams, advisors, and investors. So be sure your EQ (emotional
intelligence) rivals your IQ.
Energy and drive. You’ve probably heard the expression, “It’s not a
sprint; it’s a marathon.” That’s true, except that founding a company is a
marathon made up of seven-minute miles.* You need to keep moving, at
all times.
Can you recruit a team, especially people willing to leave safe jobs at
established companies, when you can’t pay them as much and you can’t
guarantee they’ll have a job a year from now?
Can you tell a compelling story about your company, so that the
media will want to cover you?
What do you think? If you were set loose today, could you do all these
things? More importantly, would you enjoy doing all these things?
By Alex. Campbell.