Business Communication

Writing Essentials
RARELY DOES
ANYONE WRITE FOR PROFESSIONAL
REASONS JUST FOR FUN.
Business writing is a purposeful piece of
writing that conveys relevant information
to the reader in a clear, concise, and
effective manner.
It can be categorized into four types:
instructional, informational, persuasive,
and transactional.
 Business Writing
Clarity of thought, conciseness,
correct grammar and sentence
structure, and simple language
characterize effective business
writing.

Writing for work is a basic

component of your job - an
internal memo, feasibility
report, financial report,
analytical report or marketing
report.
 SO,
BEFORE YOU WRITE ANYTHING, ASK
YOURSELF THESE TWO QUESTIONS:
Who is my reader? We have to understand our readers
to provide the information they need! Often, we are
writing to a wide audience, so be sure to consider all
readers.

What do I want my reader to know or do? What, exactly,

is the purpose of this document?
Just like having a face-to-
face discussion, effective
business writing should rely
on the seven principles of
business communication:

1. Objectivity

2. Understanding of audience's
knowledge

3. Relevancy

4. Clear Language

5. Concise Language

6. Consistent messages

7. Complete ideas
Keep in mind it's a busy
world, busy people do not
have the time to read
lengthy documents, most
just scan for the key points.
Writing Craft
 Writing Craft
Remember that
substance matters.
Lead with what matters.
Get to the point quickly.
Watch out for
grammatical errors. Poor
grammar hurts. Good
grammar shows both
attention to detail and
skill.
 Writing Craft
Banish buzzwords and
clichés
Leave the symbols and
abbreviations on your
phone
Proofread. Good writing
comes out of revision, so
read over your first draft
and figure out what
works and what doesn’t.
GOOD BUSINESS WRITING

FOCUSES ON THE READER, NOT

THE WRITER.

IS PURPOSEFUL AND SEEKS TO

HELP A READER KNOW OR DO
SOMETHING.

TRANSFORMS COMPLEX INFORMATION

INTO SOMETHING EASY TO
UNDERSTAND.

ENGAGES A READER AND PROVIDES

RELEVANT INFORMATION.

IS WRITTEN WITH CORRECT

SENTENCE STRUCTURE.
Remember,
you won’t master
business writing
overnight.

Effective writing is a skill

that takes a lot of time
and practice to develop.
But once you get
comfortable with it, you’ll
possess an incredibly
valuable job skill.
Did you find
this helpful?
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