How Ed Sheeran Made ‘Shape of You’ the Year’s Biggest Track analysis

Utkarsh kaushik

 Impact on Readers: -
The song “shape of you” impact on a lot of people as it shows on their views with reaching upto 2.8
billion on YouTube and hitting on the top 100 charts at the end of its releasing years. Many
people found this song to be relatable with their lives as it some promotes the message of body
positivity.

 Impact on content: -
In the starting ed Sheeran wasn’t even supposed to sing this song as he stated in this article saying “I
didn’t make this song to be mine to sing,” Mr. Sheeran said”. But at the time when he was touring
with another singer called Anne marrie directed him towards the music director Steve mac. They both
met and instantly hit off, they were able to write this song within 20 minutes of a brainstorming
session. This resulted in both of them mixing their expertise together and creating a song that’s worth
a hit.

 Convergence
After making and ensuring the song is a big hit they were able to channel their vast audience across
various channels like they were able to gain 2.8 billions of views on YouTube and 1.5 billion streams
on Spotify and also this helped them getting audience towards their upcoming live shows also.

 Impact on journalistic ideology: -

This article shows on what goes behind curtains and in the minds of people who make these huge
trend setting songs which makes a lot of people groove on it. It shows how a singer thinks of an idea
for a song and how they came up with the right music for it. There goes a lot of brainstorming as well
as creativity to make these kinds of songs.