LISTING PRESENTATION PREPARED BY:

Misc. repairs & Open House Negotiate Loan

Sign Install Inspection Closing
improvements Weekend Offers Approval

Sign Photography Goes Live Showings + Accept Appraisal Final Walk

Agreement Feedback Agreement through

10 days 7 days 45-70 days

Approximately 2.5 months total time-line

OPEN HOUSE
STRATEGY
Whether or not an open house is where your buyer comes from, open house they serve a strategic purpose -
aggregating interested buyers in a specific geographic area. By showcasing your property with an open
house, or simply leveraging the leads generated at another nearby open house, we will create and target a
highly qualifed, localized group of buyers.

Placing a yard sign and directional signs on key corners, all with balloons and
rider

Getting on the phone the morning of the open house to remind everyone about
attending

Scheduling other open houses in the area in various price ranges to attract
the maximum number of interested buyers

Distributing fliers, dynamic emails, and a lead-

optimized landing page to actively drive buyers to your
open house
Personally knocking on your neighbors'
doors to invite them to attend and tell
their friends
CAPTIVATING
STAGING
Staging is what creates a “wow
factor” when a buyer walks through
the door of your property. It's what
creates an emotional response and
can often influence whether or not
an offer is made.
 If you want to compete, be competitive
• The buying market has a short
attention span.
• Pricing your home right the first
time is KEY.
• Proper pricing attracts buyers.
• An overpriced property will not
sell.
• We want to generate offers
before the market moves on to
Price Competitively - The First 30 Days Are
Critical
The Right Price is Important
• A property generates the most
interest when it first hits the market.
• The number of showings is greatest
during this time if it is priced at a
realistic market value.
• Starting too high and dropping the
price later misses the excitement
and fails to generate strong activity.
• Many properties that start high end
up selling below market value.
TESTIMONIALS FROM OUR SELLERS:

"My experience with Steve and Homepride was the best , they were professional and efficient. Our
home was sold within days not only that but was the highest in our community!! I will definitely
recommend this company!!!! I’m a very satisfied customer." - Zaida Torres 2021
"Great group of people, Steven Pugh went above and beyond what was expected of him and his team. Our
property had been vacant for a few years with no power or water. EXP took care of everything to be turned
back on as well as hiring an Electrician to update our meter box as well as hiring and supervising a cleaning
crew for open house. We had no worries being out of state, Steven took care of everything without any
problems. Can not say enough about EXP Realty and the men and woman that work there! Fantastic!"
- C Fischer 2021
"We had lived in Saint Cloud for several years, and when we moved to Tennessee, we kept our Florida home as
an investment property. We decided that 2021 was the right time to sell We reached out to Steve Pugh
because of his reputation, and his repute as a “Camelot Specialist” (Saint Cloud, FL). As we were remote, we
needed someone with a professional eye to determine what needed to be done to the house to ready it for
sale, and coordinate with the vendors to affect the repairs, etc. Steve went above and beyond – the house
looked great and sold within days for a very happy price! Full service exemplified. We enthusiastically
recommend Steve and his team" - Mike & Jen Hopps 2021
"Great experience working with Steve of Homepride Group. We sold and bought a home with him. Very
professional and helped us get the best deal on our new home. Thank you Steve. We'll be in touch with you,
for our future realty needs!!" - Sara Dilone 2021
HIRE ME IN CONFIDENCE
FIRE ME AT ANY TIME
As you undoubtedly are starting to see, whether your home gets sold depends heavily on the agent you
choose to hire for the job. And choosing the wrong one can be extremely costly. One of the most
common concerns we hear from sellers who have been through a negative experience previously is
that they don't want to be tied down into another lengthy listing contract with another agent. We think
that makes complete sense. You could be locked into a situation for months with no recourse if things go away.

Knowing this, I proudly offer a cancellation guarantee through my "Easy-Exit," no- questions-asked
listing contract. Either you are completely happy with my services, or you can terminate the listing
agreement at any time. There's no gimmick here ... It's plain and simple, and most importantly, in writing.

Please give me a call at 407-873-0057 to schedule a 20-minute meeting to find out how I've sold l000's
of homes in my 24 years of real estate experience.

THANK YOU!
LET'S START YOUR REAL ESTATE JOURNEY.