Professional Documents
Culture Documents
Table of Contents
Table of Contents
Table of Contents
Certification ………………………………………………………………………………… ii
Table of Contents…………………………………………………………………………… iv
List of Figures………………………………………………………………………………. ix
Bibliography……………………………………………………………………………….. lxi
I. Project Summary
Vision.……………………………………………………………………………………. 2
Mission…………………………………………………………………………………… 2
Location ………………………………………………………………………………….. 4
PESTEL Analysis……………………………………………………………………….... 13
SWOT ANALYSIS………………………………………………………………............. 33
TOWS ANALYSIS………………………………………………………………………. 39
Competition………………………………………………………………………………… 43
Industry Size………………………………………………………………………………... 43
Competitors Analysis………………………………………………………………………. 43
Direct Competitors………………………………………………………………………. 44
Indirect Competitors…………………...………………………………………………... 45
Market Segmentation………………………………………………………………………. 47
Target Market………………………………………………………………………………. 49
Marketing Research………………………………………………………………………… 50
Research Method…………………………………………………………………………… 50
Description of Respondent………………………………………………………………. 50
Total Demand…………………………………………………………………………...... 99
Product Mark-Up………………………………………………………………………….211
Capitalization……………………………………………………………………………. 212
V. Financial Viability
Financial Assumptions……………………………………………………………………258
C. Other Beneficiaries………………………………………………………………....309
Social Responsibility…………………………………………………………………309
Sustainability………………………………………………………………………... 310
Table 10. Demand and Supply Analysis for 20 Sheets per Pack ………………………… 119
Table 11. Demand and Supply Analysis for 30 Sheets per Pack …………………………. 120
List of Appendices
APPENDIX A: Sample Documents. xii
APPENDIX B: Downloadable Forms. xxvii
APPENDIX C: Other Documents. xxxvii
APPENDIX D: Curriculum Vitae. xxxix
APPENDIX E: Letter xlv
APPENDIX F: Survey Questionnaire. xlvi
APPENDIX G: Documentation of Survey Questionnaire. lv
Bibliography. lxi