UPM Task 2 Template (TOWS Analysis)
Please note, text in presented in italics is for guidance only and must be deleted before you submit your work.
Student No: 23034215
Strengths
1.Innovative products, like the
velvetiser.
2. Has a strong distribution
network, with many different
outlets.
3. Strong brand reputation for
producing luxury chocolates with
premium ingredients
Weaknesses
1. Higher employee turnover
rate, lack of motivation in the
workforce.
2. Their prices are higher than
other competitors so it may limit
their market reach, especially
during economic downturns.
Brand:
Opportunities
1. Operates in different growing
markets like, Cafes, chocolate
and gifting.
2. Growing trend of online
shopping, gives the opportunity
for Hotel Chocolat to expand
their e-commerce platform and
reach a wider customer base.
1. Integrate the Velvetiser as a
flagship product in their online
store, showing its unique
features and benefits through
interactive multimedia content,
including videos and virtual
demonstrations. (S1, O3)
2. Could create partnerships
with more luxury cafes and
coffee shops to offer Hotel
Chocolat branded products as
part of their menu offerings. (S3,
O1)
1. Hotel Chocolat could
introduce subscription-based
services or loyalty programs for
online customers, offering
recurring deliveries of Hotel
Chocolat products at discounted
rates or exclusive perks. This
not only encourages repeat
purchases but also provides a
predictable revenue stream for
the company.
Hotel Chocolat
Threats
1.Only has stores in 3 countries
(Japan, UK and USA).
2. Threats of new entrants into
the market
3. Inflation rates are high,
people have less of a
disposable income.
1. Hotel Chocolat could
emphasize the value proposition
of their products by highlighting
their superior quality,
craftsmanship, and indulgent
experience. Positioning the
chocolates as an affordable
luxury can resonate with
consumers looking for small
indulgences despite budget
constraints. (T3, S3)
1. Hotel Chocolat may face
problems with the fact people
have less of a disposable
income due to the fact their
prices are higher than
competitors, people may choose
to shop elsewhere as they can’t
afford the luxury of expensive
chocolate, during the time
inflation rates are high. (T3, W2)